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Learn augmented reality with the new free Meta course in Mexico City – Marketing 4 Ecommerce
September 26, 2022by adminMarketing

Learn augmented reality with the new free Meta course in Mexico City – Marketing 4 Ecommerce

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the tech giant Meta will offer a free augmented reality course at the Code Schools, the educational program led by the Government of Mexico City, which aims to develop key skills for job search in topics such as programming and database management.

This will be the free course of Meta in Mexico City

The courses It is distributed in 140 Points of Innovation, Freedom, Art, Education and Knowledge (PILARES) and they are available to any citizen who has 4 or 8 hours available per week.

As a first generation 2,789 people took the course and started to form knowledge in Java or Python, while to date there are 1,265 people registered in the second generationwhich began classes in a staggered manner on Monday, August 16.

The educational program offers Java and Python programming language certifications, which are used to develop mobile applications and automate operations through artificial intelligence; Now, the Mexico City government announced that Meta offers courses and certifications in Spark AR, a platform for creating augmented reality content.

Companies seeking professionals specialized in artificial intelligence

According to a study by the World Economic Forum, in Mexico there is a high demand for professionals specialized in artificial intelligencemachine learning and data analysis, so this initiative focused on the development of digital skills will allow the inhabitants of Mexico City to access more and better job opportunities.

“People who learn skills in programming and constant workforce technology and stay current on platforms take advantage of more job opportunities. highly competitive. In our impact study we found that our students increased their salaries between 2X to 10X after studying between 12 and 18 months.”, said Martha Belden, VP of Growth at Platzi, a platform that certifies graduates.

Another goal of the program is Lay the groundwork for the development of the metaversea platform that will expand educational, social and economic possibilities.

“The Government of Mexico City conceives technology as a mechanism for the enforceability of rights aimed at reducing inequality gaps. In this context, celebrate is an alliance with Meta to consolidate this program as the largest public school program in Latin America.”, said Jorge Pérez, general director of technological operation of the Digital Agency for Public Innovation.

With the new free Meta course, Mexico prepares to innovate in the future

According to Íñigo Fernández Baptista, Director of Public Policies of Meta for Mexico, Central America and the Caribbean, Goal is “extremely valuable to contribute so that the inhabitants of the capital have new employment opportunities and help train a new generation of professionals who build the technologies of the future to share the country with the forefront of technological advances to avoid lagging behind in the face of the new wave of innovation that will be sold in the next 10 years”.

Interested persons can register on the official page of the CDMX Code Schools. To finish the course and in case of passing a final evaluation, obtain a certification with curricular assessment to the participants, which will help them integrate into the labor market or start their own business.

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Top 20: Twitter influencers in Mexico with the most followers (2022) – Marketing 4 Ecommerce
September 22, 2022by adminMarketing

Top 20: Twitter influencers in Mexico with the most followers (2022) – Marketing 4 Ecommerce

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SocialBakers, leader of the Social Intelligence platform, published a classification with the The most popular Twitter influencers in Mexico in 2021. however, hemos updated the information Starting from the base of the number of followers that these Mexican users have in the social network.

To present the list of the most prominent Twitter influencers in Mexico, we searched for The accounts with the most number of followers. It is worth noting that Twitter influencers in Mexico with the most followers are ordered from highest to lowest.

These are the Twitter influencers in Mexico

In general, the ranking stands out for your top 3 important where the profiles of @yuyacst with 11,205,094 followers are found, followed closely by @PaulinaRubio with 11,140,279 and @EugenioDerbez with 10,924,080 who are the influencers of Twitter in Mexico. In the listing, stand out figures from the musical, acting and of course political fields.

twitter influencers in mexico

These are some of the Twitter influencers in Mexico and how their number of followers has evolved.

Clue

Eugenio Derbez

The Mexican comedian, actor and film producer @EugenioDerbez is the Mexican with the most followers on Twitter (11,500,000), where he shares information about his projects.

yuya

Although she does not post frequently, the most influential YouTuber on that entertainment platform @yuyacst, she is also the top celebrity Twitter influencer in Mexico with 11,205,094 followers inside and outside the country.

Pauline Rubio

The singer known as “La Chica Dorada” has 10,900,000 million followers on her Twitter account, where she is responsible for publishing information about her tours and images of her concerts.

Anahí

@Anahi is the Mexican actress, singer, model, composer and businesswoman, known for playing Mía in the Rebelde series, she is another of the celebrities with the most followers on this social network, where she already has 9,800,000.

Thalia

With 9,719,058 followers, the singer and legendary telenovela actress @thalia is still very much on trend in Mexican popular culture.

Aristegui News

Carmen Aristegui’s news portal on Twitter has 9,300,000 followers, who have access to information on the platform.

Carlos Loret de Mola

The journalist Carlos Loret de Mola, who collaborated on the LatinUs platform, has 9,300,000 followers on Twitter.

Andres Manuel Lopez Obrador

The current president of the country, Andrés Manuel López Obrador, has one of the Twitter accounts with the most followers. On the platform you have 9,100,000 million followers.

Javier Hernandez

Javier “Chicharito” Hernández posed in one of the accounts with the most followers in the country, there he accumulates 8,800,000 followers.

Luisito Communicates

@LuisitoComunica is one of the YouTubers with the most followers in all of Mexico, he is also listed as one of the distinguished instagramers in the country and on twitter he does not go unnoticed thanks to the more than 7, 8.8 million users who follow him.

werevertumorro

The youtuber @werevertumorro has 8,700,000 million followers and is responsible for publishing content related to his podcast.

bright Star

The Bride of America @LuceroMexico, in addition to being known for her role as a singer-songwriter and businesswoman, is also a great influencer on Twitter where she has 8,600,000 million followers.

Joaquin Lopez-Doriga

@lopezdoriga has 7,647,327 followers, many more than the featured politicians in this top, and whose profile has the fastest growth within the segment of influential Mexican writers.

Juanpa Zurita

With 7,900,000 followers on Twitter, Juanpa Zurita, Mexican youtuber and influencer, is one of the most personalities on the social network, where he publishes content.

Enrique Pena Nieto

The former Mexican president for the period 2012-2018 @EPN is one of the political personalities but followed by accumulating 7,300,000 followers.

Galilea Montijo

@GalileaMontijo well-known host, actress and television presenter who, with 7.3 million followers, is among the most followed actresses in Mexico.

sweet Maria

The former member of RBD, Dulce María, accumulated 7,100,000 followers on her Twitter account, where she is in charge of publishing everything related to her tours and concerts.

Felipe Calderon

The former Mexican president who served in office until 2012 @FelipeCalderon, has 6.0 million followers on Twitter.

Andrea Legarreta

The host of the morning show Hoy has around 5,500,000 followers on Twitter.

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Top 10: Most Followed Fashion Influencers in Mexico (2022) – Marketing 4 Ecommerce
September 21, 2022by adminMarketing

Top 10: Most Followed Fashion Influencers in Mexico (2022) – Marketing 4 Ecommerce

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Fashion or fashion influencers are very popular personalities on social networks; or even long before these when they were known as It girls (or It boys), whose power of influence is one of the strongest and fundamental for brand marketing strategies of the category for his incredible ability to influence the opinion and buying behavior of others with his recommendations.

For this reason, companies accompany them in their various activities such as fashion shows, parties and trips for them to use their outfits in each and post them in a natural way; or sometimes in a forced way, which may not work well.

Influencers who help brands connect with Mexican consumers

The Mexican fashion industry is one of the most dynamic and a large part of its consumers belong to the younger generations, 100% digital consumers; therefore, reaching them is made easier through the online media they frequent, including YouTube, Instagram, or Tik-Tok.

Considering this, today we bring you a compilation of fashion influencers on Instagram with the most followers in Mexicoaccording to the classification of Show MBinformation we updated to September 21, 2022. It should be noted that fashion influencers are ranked from highest to lowest number of followers.

These are the fashion influencers ranked according to their number of followers on Instagram

Ana Cisneros Simg

She is a model and TV Azteca CEFAT actress who started her career as an influencer on Vine, the defunct short video platform, and migrated with many of her followers to Instagram where she shows her daily life by sharing trips, dances, photo shoots and beauty tips. He has 977,000 subscribers on the platform.

Andrea Torres

The first in this top fashion influencers is Andy Torres, a blogger and television presenter known for The style album, a blog where she wears different very fashionable outfits. She currently lives in Amsterdam and shares an accessories line with Carolina Engman.

It became very popular when it became Mango’s brand image for the fall-winter 2011/2012 collection. At the date has over 751,000 followers on Instagram where share content in English and Spanish about her experience in the fashion world.

Marysol Cortes

Sol Cortés defines herself in her profile as an actress, athlete and traveler. This Mexican from Guadalajara stands out for her sports career and as a football player; in addition to having participated in TV Azteca’s sports reality show, Exatlon.

On her Instagram account, she is a celebrity not only in sports, but also shows her most elegant, relaxed and delicate side as a fashion and beauty lover. followed by 557,000 followers.

Chantal Torres

With 501,000 followers on InstagramChantal Torres is next on our list of the most followed fashion influencers in Mexico. Born on April 19, 1989, this Mexican, also a driver at Claro, is recognized on social networks thanks to the fact that in her publications she denotes her love for fashion, in addition to her travels, her makeup and her lifestyle.

Gaby Gomez

The blogger behind Moda Capital is one of the Mexican girls with the most followers on Instagram, who offers tips on how to dress in style without spending a fortune or owning designer clothes; even be in sweet expectation. Her inspiring outfits on Instagram They led to conquer 484,000 followers.

Humberto Resendiz

The first Mexican It Boy of this top fashion influencer comes in fourth place with his 186,000 followers on Instagram.

Humberto Reséndiz is a young man from Villa Hermosa, Tabasco and professionally he works as a filmmaker editor and community manager, but he has become a very popular Internet celebrity on this social platform thanks to his photos with a variety of outfits used for multiple occasions.

Tom Levratti

That you find as The Alien, “want to conquer his heart”on Instagram is another of the fashion influencers that has a marked popularity that led him to reach over 151,000 subscribersattracted by her variety of outfits that she wears in her various publications.

Lilia Cortes

This is the exclusive profile of Lilia Cortés dedicated to beauty, fashion and the art of living in which she shares daily tips for parents to always be beautiful from head to toe.

Its content focuses on everyday makeup looks and shares makeup or makeup removal techniques, body products for daily care, perfumes, hand routine, among others that are followed by more than 142 thousand people.

Pauline Presley

Pauline, is a Mexican fashionista from Morelia who has gradually made a name for herself in the fashion world with her blog Oh my Dior on Instagram. this profile, tackles topics like fashion, beauty, trends, music and inspiration from a magical perspective which transmits a unique charm to your publications.

In this fashion story, Pauline reaches more than 75.3k people who follow her on Oh my Dior,however, this account has been inactive since January 2021. In your personal account @SheisMagic has more than 137 thousand subscribers.

dear milano

Andrea Maria is the Mexican behind Dear Milano, a fashion blog. She studied marketing at the Tecnológico de Monterrey. She lived in Italy to study fashion design at the Istituto di Moda Burgo. Upon his return to the country, he launched his blog and his Instagram account which he has 120,000 subscribers. Currently, Andrea Maria lives in New York.

classification outings

Unfortunately, any foray by a new channel into the ranking of the most followed fashion influencers in Mexico means having to say goodbye to someone. This year we say goodbye to Nathalie Britowho despite nearly 200,000 subscribers on Instagram, its exercise-oriented content. So we say goodbye to María Andrea Tinoco, with more than 90,000 subscribers.

We come to the end of our top with some of the fashion influencers with the most followers in Mexico; but we know that the list is long because the talents abound so there is surely a lack of options. If you know of any others we should include, let us know in the comments.

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Know 5 tips to deal with a cyberattack in Mexico – Marketing 4 Ecommerce
September 16, 2022by adminMarketing

Know 5 tips to deal with a cyberattack in Mexico – Marketing 4 Ecommerce

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Since the beginning of the pandemic, various companies and their employees have opted for the remote work model to maintain their productive activities; However, by bringing operations into a digital arena, corporate data security has been exposed by having many people logged into their systems from remote computers who have not put the necessary measures in place to deal with it. to a potential cyberattack.

60% of companies have suffered a cyberattack in Mexico

According to an enterprise cybersecurity study by Citrix60% of Mexican businesses have suffered an attack such as identity theft (phishing) or kidnapping programs (ransomware) since the start of the pandemic. However, Mexican companies have responded to hackers and to prevent hacker attacks, 88% of them have increased their cybersecurity requirements in the last 18 months.

“Traditional approaches to cybersecurity are not enough to protect the organization that ensure an optimal work experience, while a digital workplace approach provides the security, flexibility and freedom that digital workers needsaid José Luis Martínez, general manager of Citrix Mexico.

So far this year there have been 80,000 million attempted cyberattacks

According to Agustín Tiburcio Sánchez, national director of the Index Information Technology Committee, in Mexico businesses and organizations recorded up to 80 billion attempted cyberattacks in 2022.

“The data is compelling: of the 156,000 million cyberattacks recorded in the first half of 2022 (in Latin America), some 80,000 million correspond to Mexico“said Tiburcio Sánchez.

Among the main threats, highlight ransomwarewhich is dedicated to the diversion of information from organizations of any sector, industry and even small and medium-sized businesses.

National Lottery and Pemex, among the victims of cyberattacks in Mexico

The On November 10, 2019, Petróleos Mexicanos (Pemex), a Mexican state energy company, suffered a cyberattack. The hackers put the parastatal’s files into an algorithm and demanded 565 bitcoins, the equivalent of 96.8 million pesos for their ransom.

The attackers gave Pemex 48 hours to make the paymentOtherwise, company information would be published on the Deep Web. Pemex refused to pay and documents such as infrastructure plans, company works, customer, supplier and employee information were published on Dopple Leaks.

In May of last year, another cyberattack was recorded in Mexico. Hacker group Avaddon infiltrated the National Lottery via ransomware and obtained documents such as contracts, agreements, financial reports from 2009 to 2021. The attackers took 240 hours for the institution to make the payment of the requested amount in exchange for the non-publication of their documents.

The National Lottery did not make the payment and, with the support of the National Coordination of the Digital Strategy (CEDN) of the Presidency of the Republic and the Cyber ​​​​Policemanaged to retrieve the webpage.

Here are 5 tips for dealing with a cyberattack in Mexico

Having exposed some cases of cyberattacks and the constant threat faced by businesses in all industries and sizes, it is essential for businesses to know what to do in the event of a cyberattack.

According to Marco Fontenelle, general manager of Quest Software Latin America, It is important for companies to know 5 recommendations to recover after a cyberattack: “It is advisable to focus on increasing business resilience with a robust data recovery plan. Attempting to improvise a recovery process after an attack will inevitably lead to errors and prolong the outage.“.

1. Consolidate company data and applications

The first step is to aggregate and understand what data and applications are critical to the organization. For example, tools like Microsoft 365 and SharePoint are essential for collaboration and communication, so sensitive data stored there may be given a higher rating.

According to the specialist, the highest classification, mission critical, includes databases used for financial transactions.

2. Set temporary goals for business recovery

Companies should define a recovery time objective (RTO) and a recovery point objective (RPO) for each type of data. To do this, work with your stakeholders to determine how quickly data should be restored and how much loss is acceptable.

3. Discover and assess vulnerabilities

Another recommendation for dealing with cyberattacks in Mexico is to discover weaknesses that hackers can take advantage of, and then prioritize them by assessing the likelihood of them occurring and what the consequences would be. During this process, both internal threats and external attacks must be taken into account. He explained that hackers were now actively trying to bribe employees to deploy malware.

4. Data backup

Any data recovery plan should cover backup locations and formats. The classic strategy is 3-2-1: having three copies on two different storage media with one offsite copy.

5.Automate

Manual processes are inherently slow, unreliable and prone to human error, he said. As such, automation is perhaps even more vital for recovery operations, when every second of downtime is costing the business after recovering from a cyberattack in Mexico.

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Introducing Mexico Manda, the New Corona Beer Campaign Honoring Mexico – Marketing 4 Ecommerce
September 15, 2022by adminMarketing

Introducing Mexico Manda, the New Corona Beer Campaign Honoring Mexico – Marketing 4 Ecommerce

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Present in more than 180 countries, Corona Beer presented its new initiative Mexico Manda, a campaign that aims to inspire, motivate and push more than 129 million Mexicanson the occasion of national holidays.

Cerveza Corona wants Mexicans to take control of their lives

The campaign calls on Mexicans to end the country’s subservience and suggests deleting the word “mande”Therefore, Corona beer wants this word to change and adapt to what it means to be born in Mexico.

“Corona seeks the justification of said expression, because the Mexicans “govern”. By changing a letter, the story changes, managing to awaken the inspiration of Mexicans to adopt an authoritarian attitude in their lives, to convince themselves of their abilities, their leadership, their strength and their talent.“Corona beer said in a statement.

With this campaign, Corona aims to turn fears into motivation. In this direction, the main message is that Mexicans overcome their adversities and take a position of leadership.

This is the Mexico Manda campaign

The rules of Mexico consist of several phases that will be revealed on different key dates to show the leadership of Mexicans in different social, cultural, economic and sporting areas. The phases will be announced on the brand’s social networkswith the aim of continuing to conquer and command anywhere and anytime.

“With this new campaign we want to show that “send” is our past and “send” is our future, recognizing the work of millions of Mexicans who take command in whatever challenges life throws at them. We are sure that we are not only starting a media revolution, but that we are looking for Corona to be the brand that awakens this spirit that can conquer the world, because Mexicans are like that: strong, tenacious, resilient and with a lot of passion. »said Yune Aranguren, director of Corona.

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Rappi celebrates its 7th anniversary in Mexico! Reach 100 cities with 98,000 couriers – Marketing 4 Ecommerce
September 14, 2022by adminMarketing

Rappi celebrates its 7th anniversary in Mexico! Reach 100 cities with 98,000 couriers – Marketing 4 Ecommerce

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Seven years after his arrival in the country and in commemoration of the independence of Mexico, Rappi has announced that it will begin operating in the town of Dolores Hidalgo, Guanajuatocradle of the 1810 movement, and that it will be the 100th locality where the platform operates on the national territory.

Rappi in Mexico has more than 98,000 independent couriers

According to company information, for 7 years Rappi has supported more than 100,000 companies, of which 45,000 belong to the small and medium-sized enterprises (SME) sector; Additionally, the platform offers the opportunity to generate additional revenue for over 98,000 independent couriers.

Rappi has helped 4,000 new local businesses start up and run; In addition, according to a press release, the company and its strategic allies have generated an economic benefit of more than 1,000 million dollars in Mexico.

“Since arriving in Mexico, Rappi’s goal has been to improve local economies through technology, promote small and medium-sized businesses, and create opportunities for thousands of people to improve their quality of life. Today, by reaching 100 cities, we endorse that commitment and we will continue to work to offer new services that make life easier for our millions of userssaid Alejandro Solís, general manager of Rappi Mexico.

The company consolidated its operations in Mexico City, where they have the largest number of businesses ranging from convenience stores, pet stores, restaurants to local and national supermarkets. Other cities with a strong presence of the brand are Monterrey, Guadalajara, Puebla, Mérida and Querétaro, where the highest number of allies is registered.

Here are the different Rappi solutions in Mexico

In Mexico, Rappi offers at least 4 solutions. The first is rappiturbo, with which users can receive convenience products in less than 10 minutes. The other service is repatriation, where users can buy trips, hotels and car rentals at very affordable prices. In this sector, Rappi has increased its offer of national and international destinations, in particular: Mexico City, Cancun, Monterrey, Bogotá, Medellín and Los Angeles.

For its part, Rappi Premier, a loyalty program that provides benefits to users who purchase a subscription. Ultimately, Reportwhich has more than 600,000 cards placed throughout Mexico, and whose objective is to offer financial solutions outside of traditional banks.

Incidentally, Rappi has opened more than 51 dark stores in CDMX, Guadalajara and Monterrey, while betting on sustainability with initiatives such as the migration to eco-friendly packaging and bags; the use of reusable cloth bags; the revival of the Mexican countryside through the purchase of more than 1.5 million fresh fruits and vegetables in more than 15 states of the country; and reducing the impact of packaging by collecting it from Mexican homes.

Rappi donates more than 65 tons of food for the most remote communities

In addition to expanding its operations and increasing its services, the company launched the Food for All (ATP) “Ambassadors Against Hunger 2022” project, with which provided more than 65 tons of food to 85,000 marginalized people across the countrythanks to RappiTurbo, its vertical delivery in less than 10 minutes.

On other fronts, Rappi promotes the empowerment of women with the “Ellas Impulsan a México” program through which, through an alliance with Facebook, the creation and consolidation of businesses led by women are promoted, to which they have already reached more than 15,000 entrepreneurs. Another of its programs focused on personal and professional development is “Better In English”, an alliance with Platzi, with which offers 3,000 delivery people and their families 100% scholarships to learn English.

“Reaching 100 cities is supposed to be easy, but it was a path full of challenges that we overcame with great effort to reach this milestone in the company’s history. Without a doubt, Mexico has established itself as the company’s largest operation in the region, and we thank the millions of users who have chosen us, and the thousands of allies who have allowed us to be part of their development. Once again, thank you to these 100 cities for welcoming us with open arms, we will continue to grow together“said Alejandro Solís.

Finally, Rappi in Mexico will pursue its expansion strategy towards reach at least 112 cities by 2022, benefiting over 63.2 million people who have access to the platform and the thousands of local businesses waiting to join the platform.

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The importance of digitization in business: 48% open vacancies for digital jobs in Mexico – Marketing 4 Ecommerce
September 13, 2022by adminMarketing

The importance of digitization in business: 48% open vacancies for digital jobs in Mexico – Marketing 4 Ecommerce

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Digital jobs Mexico is the trend in the labor market, this is due to the fact that every day there are more companies interested in deepening their operations with technological tools. In this sense, Coderhouse, the online learning platform, has created a sober study who are the ones that train the most in digital issues.

40% of students start a course to obtain a digital job in Mexico

According to Coderhouse, 48% of organizations accelerated the demand for profiles with digital knowledge while 91% plan to increase or maintain their hiring levels Digital jobs in Mexico.

“The Mexican student community is one of the most important contacts in the region. This tells us that the country has experts who know the importance of constant updating and specialization in their professional field due to the increase in opportunities for the digital market. currently 40% of our students started a course with this objective”, said Christian Patiño, CEO and co-founder of Coderhouse.

In this sense, 58% of Mexican students preparing for their courses and careers are between 25 and 34 years old (58%), while 17% are between 35 and 40 years old. In this regard, Coderhouse points out that 75% of the people who are trained to increase their knowledge are young people who belong to the economically active populationwho in most cases work in the roles of analysts (18%), coordinators (17%), freelancers (13%) and managers (8%).

University and postgraduate students among those who enroll the most in digital specialization courses

63% of Coderhouse students looking to get a digital job in Mexico already have college tuition, while 20% did not complete this educational level. 16% of those who participate in a course have a postgraduate degree.

“The adoption of technology in a large part of the processes of Mexican companies has created a universe of opportunities for the most suitable professionals, who have highly developed digital skills. For companies not only to survive, but also to be innovative in this new ultra-digitalized ecosystem, they are obliged to detect specialized talent. We observe that there are more and more students and professionals who choose to update themselves to face the challenges of the current labor market”, said Christian Patino.

Design and engineering are the courses that are most visited to obtain a digital job in Mexico

Among the specialization courses that are most visited to get a digital job in Mexico are:

  • Designer (26%)
  • Engineering (18%)
  • Computer skills (14%)
  • Communication and advertising (12%)
  • Negotiations (12%).

The study showed that 40% of students aim to specialize, while 33% change careers, while 24% seek their personal results.

It is worth mentioning that the most important areas of expertise for users its UX/UI design and programming with 28%, followed by data analysis (19%), digital marketing (14%), digital art (2%), business, investment and finance and product with 1%.

These are the salaries for a digital job in Mexico

According to Talento, a job search platform, jobs related to the electrical trade stand out for their salary and legal benefits. Here we present some examples of eCommerce jobs in Mexico whose salaries are high and to which you can apply if you have the necessary knowledge:

  • Planner Sr eCommerce, in charge of the sales strategy in electronic commerce, can earn up to 30,000 pesos per month.
  • eCommerce analyst, focused on debugging and maintaining the online store, with salaries of up to 18,000 pesos per month.
  • An eCommerce software seller can earn up to 85,000 pesos per month.
  • For an eCommerce Coordinator there are salaries of up to 15,000 pesos fortnightly.
  • Digital operations manager earns around 60,000 pesos per month.

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Goodbye Shopee, the marketplace closes national sales in Mexico, Colombia and Chile – Marketing 4 Ecommerce
September 9, 2022by adminMarketing

Goodbye Shopee, the marketplace closes national sales in Mexico, Colombia and Chile – Marketing 4 Ecommerce

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In addition to social networks, Shopee announced that national sellers in Mexico, Colombia and Chile will no longer be available in the market; However, the great marketplace clarified that the orders that have been made previously to these sellers will continue to be managed.

“Please note that national sellers will no longer be available on Shopee from September 8, 2022 at 8:00 pm onwards. All existing orders from domestic sellers will be delivered as normal. Hope you continue to enjoy shopping with our international sellers, who will continue to operate as normal”, announced the market.

Why Shopee closes national sales in Mexico, Chile and Colombia

Shopee definitively closes its operations in Argentina; however, in Chile, Colombia and Mexico, only national sales will remain. According to Chris Feng, CEO of Shopee, meThe exit from these markets is due to the “current high macroeconomic uncertainty” with the objective of “concentrate resources on core operations“.

In Chile, Colombia and Mexico, the company will continue to work with a cross-border model, but will wait for the dismissal of several employees, while it would close its operations in Argentina. In recent months, the company has gone so far as to lay off its workers after loses $1 billion in the April-June quarter. Since then his stock has plummeted.

Spain and France, other markets that Shopee closes

In past junior, Shopee announced its withdrawal from the Spanish market just eight months after his arrival here. The arrival in Spain will be an important step in its expansion throughout Europe, of which the openings in Poland and France are also part. Nevertheless, Shopee’s plans for the old continent have been truncated, with Poland being the only bastion that resists.

This is because Shopee uses the same formula in Francewhere it presented a statement on its French website informing that it would comply with the orders placed until the time of closing, which would end up being carried out on March 6.

This was Shopee’s to Latin America

Shopee is a full-fledged e-commerce and online substation site, with a strong resemblance to AliExpress, as well as offering Chinese-made products. The brand belongs to Sea Group appeared there in Singapore in 2015 rapidly expanding to the Philippines, Malaysia, Thailand, Taiwan, Indonesia and Vietnam.

For the year 2019 we are expanding to this side of the world, landing in Brazil and it was such a boom that 2 years after setting foot on its first destination in Latin America, one of the most downloaded applications in that country returned. It then debuted in Mexico, as well as in Chile and Colombia.

The way in which it has gained so many users in Brazil was through a particular strategy of mini-games within the application that offers coupons to the winners. A case that sounds very logical given that Sea Group entered Latin America with its Garena brand, which created the popular Free Fire, the Battle Royale-type video game that was once again the highest-grossing mobile title in Latin America and Southeast Asia for the moment.

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Shein, absolute winner among the 10 companies that use influencer marketing the most in Mexico – Marketing 4 Ecommerce
September 8, 2022by adminMarketing

Shein, absolute winner among the 10 companies that use influencer marketing the most in Mexico – Marketing 4 Ecommerce

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Since the birth of social networks, some users and brands have managed to stand out from the competition, to find a place in the hearts of users around the world, and in this context the influencers, those people who have a large number of followers on social networks and who are able to viralize content, spread it and generate trends.

With their mobilizing power, brands turn to influencers to advertise their products and help them promote their content, this strategy is key to increasing brand awareness and interactions that lead to sales conversions. . In this sense, HypeAuditor, a company dedicated to the analysis of advertising information, has collected data on influencer marketing in Mexico in the first 6 months of 2022.

These are the companies that bet on influencer marketing in Mexico

shein

shein got 6.74k mentions on Instagram and an estimated reach of 27 million thanks to its more than 1,000 influencers who introduce the brand to their audience. The fashion company that started as a Chinese dropshipping company in 2008 is betting on micro-influencer marketing, giving it exposure to new audiences.

Micro-influencers receive free clothes in exchange for their opinions and social media exposure while Shein, through these alliances, has become one of the largest fashion retailers in the world.

liverpool

Liverpool, one of the largest department store chains across the country, gained 8.18 million reach and 1.25,000 social media mentions with the help of 444 influencersincluding Manu Styling, a fashion designer hired by the brand to create looks.

netflix

In third place is Netflix, the subscription streaming service, which achieved a reach of 9.72 million and 871 mentions on Instagram thanks to the efforts of 400 influencers, among which stand out: Italí Cantoral, Verónica Castro and Juanpa Zurita.

Zara

Zara, the Spanish clothing retailer headquartered in the city of La Coruña, got 813 mentions on Instagram and a reach of 11.93 million users thanks to its relationship with 392 influencers who mention the brand on their social networks.

Bershka

Bershka clothing store chain founded in 1998 works with 351 influencerswhich allowed him to achieve 10.56 million users and get 850 Instagram mentions in the accounts of these influencers.

Nike

Nike, an American multinational dedicated to the design, development, manufacture and marketing of sports equipment, orhad 663 mentions on Instagram in the accounts of 303 influencers who mention the brand. These collaborations have enabled the company reach 3.64 million users.

H&M

Founded as Hennes and Mauritz (H&M), it is a Swedish multinational that sells clothing for the whole family, beauty and home products, as well as works with 297 influencers who mention the brand, who made up to 579 mentions on Instagram allowing the company to have a reach of 5.76 million users.

Adidas

Adidas, the German multinational that manufactures sports equipment and fashion products, collaborated with 293 influencers who made 785 mentions of the brand on Instagram and allowed Adidas reach 14.57 million users.

Puma

Puma, the German company that makes sports accessories, apparel and shoes, works with 240 influencers citing the brand, giving them a reach of 15.47 million users through 466 mentions on Instagram.

L’Oreal Paris Official

L’Oréal, the French cosmetics company, is seeing exponential growth in its social media as it works with 236 influencers who mention the brand, which has had 450 mentions on Instagram. L’Oréal’s collaboration with influencers has enabled the brand to reaching more than 3.8 million users.

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Card payment is increasing in Mexico: 45% of companies already accept it – Marketing 4 Ecommerce
September 7, 2022by adminMarketing

Card payment is increasing in Mexico: 45% of companies already accept it – Marketing 4 Ecommerce

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With the COVID-19 pandemic and inflation impacting the economy of Mexicans, more and more people are forced to obtain credit to make ends meet or purchase products that without a loan , would be impossible to acquire. In this context, the number of financial technology (fintech) focused companies has also increased, filling the market with endless services such as online banking, digital payments, loans, credit and debit cards.

This situation led to According to data from the National Institute of Statistics and Geography (INEGI), payment by card in Mexico presents volumes never seen before.

45% of businesses already accept card payments in Mexico

According to the National Business Financing Survey (ENAFIN) 2021, prepared by INEGI, cash payment continues to be preferred by Mexican businesses and citizens; however, In 2020, there has been an increase in the number of businesses of all sizes and across industries accepting credit or debit card payments.

On average, 45% of Mexican businesses accept payment by credit or debit card in the period mentioned. Those data represents an increase of 10% compared to 2017 figures and 13% compared to 2014.

30% of micro-enterprises had card payment methods in 2017. In 2020, this figure reached 41%. The data is all the more important in this sector since it is the one that uses the most cash when collecting payments. From 2017 to 2020, small businesses rose from 41% accepting card payments to 51%, while for medium-sized businesses the figure rose from 42% to 50%. Finally, in the largest companies, the percentage rose from 41% to 45%.

These are the sectors where card payments are the most accepted in Mexico

The study, in which the National Banking and Securities Commission (CNBV) also participated, indicates that Commerce is the sector that accepts the most card payments in Mexico (it went from 57% in 2017 to 64% in 2020). The second is that of services (from 33% to 46%).

Information from INEGI indicates that these are the most used payment methods in the country:

  • Cash (79%)
  • Electronic transfer (72%)
  • Checks (47%)
  • Debit cards (44%)
  • Credit cards (42%)
  • QR code (6%)

Only 15% of construction companies accept card payments

With an acceptance of 15%, the construction sector is the one that uses the card payment method the least in Mexico, while in manufacturing the percentage is 20%. In the case of companies in the construction sector, the acceptance of card payments is lower due to the sales amounts, which are very high and can only be made by transfer.

In this direction, One reason inhibiting the growth of card payment acceptance in Mexico, especially among smaller businesses and businesses in the country, is the reduced amount of salesespecially in the services, commerce and industry sectors, where 86% prefer to invoice in cash.

Fintech drives card payment growth in Mexico

at the end of last year there were 512 fintechs in Mexico, a sector that has occupied a privileged position in the country and has contributed to the growth of different payment methods in the country. The country’s financial institutions have not only managed to steal the course of being the second group in Latin America with the largest birth of unicorns in 2021 (six in the same year and the majority of this type), they have also transformed the payment habits, changing money for digital solutions.

In Latin America there are 1,500 companies that make up this sectorwhich are growing by leaps and bounds: in 2021, they raised $75 trillion in venture capital, more than the $4 trillion raised in 2020.

During, In Mexico, 21% of companies in this sector focus on lending to Mexicans. 28% of domestic fintech companies pay particular attention to providing payment solutions. Finally, 14% of them work with traditional financial institutions to develop and provide technology.

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