One of the first steps when we take charge of a company’s social media accounts or create our brand profiles is to make a social media auditorium before you start posting content.
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big part of the day social networks that change hands or start their journey publish random content, without structure or relationship, since they have not spent hours analyzing what other companies in the sector do on social networks, characteristics are the ways of communicating and, in the case of inheriting accounts of social networks already published content, see what has worked and what has not.
To continue we will explain What is a social media audit and how to do it to get the most out of it to the social network in which your business or the company you work for is located.
Guide to the main KPIs in social resources
What is a social media audit?
a social media auditorium It is a strategic process in which internal and external information is collected in order to know our level of competitiveness in said social network.
is social media auditorium is one of the first functions you have community manager when you start to manage an account, either recently or with a long history in order to create adequate content focused on the success and growth of the profile.
A study of social networksIn addition to guiding us on how the account has been managed and what the competition is doing, it also offers us:
- Determine how competitive we are with respect to other profiles in the sector.
- Know the practices of our competition, both good and bad.
- Know in which social networks we are interested in having a presence.
- Identify what type of publications work for us and those that do not.
- Recognize opportunities.
- Identify weaknesses to turn them into strengths.
- Define the actions that we will carry out in social networks with an analytical base.
Do you find interesting all that we can achieve with a social media auditorium? go see now how to carry out this analysis of rrss.
How to do a social media audit
when making a social media auditorium, we must analyze the account both internally and externally. When we say internally, we refer to making an analysis of our content, tools, procedures, etc. On the other hand, when we talk about doing an external analysis, we refer to the study of the competition, its type of publications, hours and days of publication, interaction with users, etc.
Undoubtedly there are a series of steps, factors and questions to be resolved that are essential in a social media auditorium like the following:
- In which social network do we have more presence? And the competition?
- How often do we post?
- With what tone do we communicate?
- What content has the best results?
- What is the level of commitment?
- Which social network is driving the most conversions?
- What is our public objective in each social network?
- What is the result of our ad campaigns?
- What kind of posts do our users like the most? Are you tired of the competition?
To answer these questions, it is necessary to carry out asocial media audiences. So that you do not have any doubts, we are going to detail the steps to conduct a successful audit.
Analysis of the current situation
Whether or not you are an Excel lover, you will be a better ally in your social network analysis. You can use one file tab for each account as you will need different metrics for each social network.
The information that cannot be missing is:
- Account number.
- Number of followers and followed.
- Frequency of publications.
- Engagement metrics: likes, comments, comparisons, retweets, etc. These data emerged according to the social network.
What social networks work better and are worse?
This point is important, since when a project starts it is common to create a profile on all existing social networks and then not manage them as they should. They end up being forgotten and generating a bad feeling for those users who come to it by chance.
To find out which social networks attract more users to your website, you can use google analytics. Through this tool you will be able to see the sources of traffic and determine which social networks are most convenient for the brand.
Analysis of the profiles of each social network
The time has come to dump all the information of each social profile in our Excel. It is important to have the essential information described above recorded, although as you develop it, new data will emerge that will continue to be extracted. The more information, the more revealing the audiences will be.
What types of posts have better results?
Making a meal for the publications is vital to know what you like, what you don’t like, what generates more interaction, etc. This is the point where you will buy first-hand what is more or less related to your users.
How to operate advertising campaigns on social networks
Unifying the identity and visual image in each of the social networks in which the brand has a presence is vital so that users can easily recognize that it is the same company. For them you must take into account:
- Have the same image or logo as the main image.
- Using the same tone of the messages.
- Have the same or similar biographies.
Definition of the public object
Knowing your audience is essential to adapt the tone of your messages and the type of publications. When you have a new social media account in hand, review the followers of each profile and see if they fit the profile of your target audience.
From this moment on, you generate content in order to get closer to your target, offering content of interest to them and bringing your brand closer to them.
In this section you should also analyze if your target audience will find out in each of the social networks in which you have an account. In those where you do not have a presence, you do not need to spend time and money.
Definition of KPIs and objectives
With all the information that has been obtained from the analysis, there is a list to define new objects with a solid base. When making decisions, one of the keys to success is to be based on data and with the social media auditorium You will have the necessary information to guide your strategy and actions towards the growth of your social networks.
To finish, here are some tips for the social media auditorium do not remain in an initial action, but that you keep taking it into account permanently to continue improving and prevent the account from stagnating:
- Measure the data on a weekly basis. In this way you will be able to detect incidents, deviations and problems that make you lose your bearings on the correct course.
- Invest all the necessary time in analyzing or researching the competition and their practices to do better than them.
- Focus more on those social networks that will bring you the most benefit. To find out you can make use of analytics.
Did you like this post about auditing in rrss? If you are interested in social networks and want to expand your knowledge, we recommend our Master in Social Networks where you will learn, from the hand of great professionals in the sector, strategic plans and tactics for the use and business improvement of the Virtual communities and social networks in Company 4.0
Currently a 77.2% of the Mexican population uses social networksthis percentage represents more than 100 million Mexicans who access the various social media platforms, place Youtube, Facebook, Whatsapp, FB Messenger, Tik Tok, Instagram and Twitter, among others, among your favorite options.
Its boom is such that most Mexicans have more than one account on any of the sites mentioned, in addition, On average, 10.2 social networks are used per person and Mexicans spend about 3h30 connected to these platforms.. For these reasons, social networks represent an opportunity for companies to reach more customers and increase their sales.
The importance for brands to know the trends of social networks for the years to come
Sales via social networks have been growing at a rapid pace due to the digital strategy of brands that direct their investments towards these platforms because they consider them to perform well in sales. Indeed, it is estimated that social commerce can reach by 2027 a global value of 604,000 million dollarswith an annual growth rate of 31.4% over the next 7 years.
However, For brands to stay updated on social media, and even successfully enter these platforms for the first time, they need to be aware of future trends. for this type of business, that they know how to address the audience, approach their consumers, know what content they prefer and even foresee the future with successful investments, it is for this reason that we present this top 10. list we base on the study on the social media trends for 2023 rising, Digital Agency shared with us.
10 social media trends for the coming months
1. Prepare to compete in social media content creation
According to the study by Sube, Agence Digitale, e-commerce via social networks is becoming more and more competitive and it is becoming more difficult to succeed in a campaign since brands generate high-quality content that manages to capture the attention of the audience.
Factors such as the age of the target audience and the type of product should be considered when designing a successful campaign, however, brands can be successful in their niches if they deliver quality and creativity in their messaging, they also They must have well-defined strategies and analyze the causes or political positions to which they decide to rally.
2. Shorter campaigns with relevance and personalization
One of the social media trends is thatCampaigns decrease their duration and become shorter Since the audience on social networks can quickly get tired of advertising messages on the platforms, this is why it is recommended to constantly renew publications in these spaces.
Another recommendation for social networks is for brands to produce personalized and relevant content, designed for micro-audiences, with the aim of increasing engagement.
3. Brands need to turn users into content creators
One of the main trends is the impact of any advertising strategy can be greatly increased if the brand motivates its subscribers to generate content related to the products offered.
In this sense, user-generated content must be considered in brands that want to stay current on social networks. Some benefits of this content are that it instills much more brand trust, as well as credibility and goodwill.
4. Tik Tok could become the most important marketing platform
According to Hootsuite data, in September 2021 TikTok has passed one billion users, becoming the seventh most popular social network in the world and the fourth most popular social network after Instagram. Another interesting tidbit is that Google Search Trends notes that TikTok completely dominates Instagram’s short-form video content.
Brands are increasingly investing in marketing strategies for Tik Tok, a platform that introduced several useful tools for businesses in 2020 and 2021, including business profiles, ads, and a creator marketplace. This could be the reason why companies are feeling more optimistic about this social network which will undoubtedly be a trend for social media sales.
5. It will be essential for companies to invest in customer service via social networks
In a Nielsen survey commissioned by Facebook, 64% of people say they would rather message on social media than call a business by phone. In this sense, it is expected that 60% of all customer service requests will be handled through digital channels in 2023.
However, despite the increase in demand, many organizations are still not ready to deliver effective customer service via social media with up to 71% of brands admitting that they are not investing in improving their customer service via these platforms.
6. Businesses will need to do paid advertising and learn more about Social Ads
This trend has existed for a few years on social networks, but it will continue for the future since up to 43% of brands consider that organic reach has decreased and therefore think they should increase their budgets for paid advertising.
The reality is that the average organic reach of a Facebook post is 5.2%, which means that only 5% of a Page’s followers can see your posts if no ad spend is made.
With decreasing organic reach, social media advertising campaigns will have greater value because they allow brands to approach users based on their tastes, interests and behaviors. In this sense, Facebook will launch tools focused on audiences through the use of artificial intelligence that supports this type of campaign.
7. Brands should design social listening strategies
Most companies agree that social media listening has increased the value of organizations over the past 12 months. In this sense, Google has recorded a 22% increase in searches for keywords such as “social listening” and “social listening tools”.
Social media listening tools allow brands to better understand their users or potential customers, while giving them the opportunity to gain additional knowledge about the competition.
8. Omnichannel communication will help brands improve their sales
Marks they must respond to their customers on any social network or sales channel: website, physical store, mobile application, Twitter, Facebook, Instagram, etc; however, this customer service must be carried out in a personalized way and with the help of technological tools to follow the needs of consumers.
The omnichannel communication will allow brands to measure the effectiveness of their customer servicein addition to knowing precisely the results of your advertising campaigns.
9. Microvideo and reels will have much greater relevance
The the short video content was powered by Tik Tokbut platforms such as Facebook, Instagram and YouTube have successfully adapted it since it can be consumed in as little as 10 seconds and extend its duration up to 3 minutes.
this tool adapts perfectly to new generationswho prefer to consume more content in the shortest possible time, in addition to the fact that these videos offer freshness, ingenuity and relevance on social networks.
10. Bots and the metaverse are the future of this sales channel
The internet botswhich operate as artificial intelligence algorithms capable of providing services without the involvement of human personnel, will continue to be used with prominence in the years to come, but companies should use them with caution because They can be annoying for users.
Finally, the latest trend you shared with us Upload Digital Agency, it is the metaverse that more and more users are usingMoreover, we expect that engagement in VR spaces will begin to grow bringing with it areas of advertising opportunities.
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The Average equity it’s a type of investment where communication groups generate The advertisement at a good price for a company in exchange for having a shareholding. In other words, a company can have advertisements on television networks without paying the usual exorbitant figures that the media asks for, as long as it offers that network shares and, therefore, possible future profits.
This model emerged in the 1990s in Europe at the hands of the German ProSiebenSat 1. In Spain, it began to be applied by large communication groups such as Atresmedia, Mediaset, the Godó group and the Zeta group. Here we need to clarify: communication groups, in addition to having one or more television channels, also have media in other media. For example, the Godó group owns the La Vanguardia newspaper, the 8TV channel and the RAC1 radio station, among others.
Exactly, the Media for Equity is a good opportunity for a Startup to increase its visibility: the media in general are the best way to make yourself known.
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Webinar: The 9 steps to creating successful startups
What types of startups are eligible for Media for Equity?
East funding alternative is generally ideal for startups that are already in growth stage and with the possibility of scaling, since it is a boost that facilitates the growth of this type of business in a short time. In fact, this is not a recommended strategy for early-stage startups.
It is also generally not recommended for companies B2B (business to business) in the case of media such as television, because it is difficult to connect with the target audience in this way and to find the right niche, unless the company seeks awareness and achieves a significant critical mass. However, this strategy is recommended for companies B2C (Business To Customer) or C2C (Customer To Customer).
On the other hand, many communication groups make a previous test to determine if the startup fits correctly into its business model and is worthy of the so-called ‘equity’ since, a priori, it may be suitable for television, but it is necessary to analyze which times, which audiences and which channels are the most suitable.
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Examples of Media for Equity in Startups
Sometimes the biggest difficulties that a Startup encounters are, on the one hand, the lack of investors and, on the other hand, the difficulty of making itself known. With Media for Equity, they kill two birds with one stone and, as we will see now, It is a first step to obtain investments from large companies or even mergers within the same sector.:
- Groupalia and Offerum. Groupalia, the online offers and discounts site, received an investment of 3.5 million euros thanks to the communication group Atresmedia and other investors. Thus, media like Antena 3, La Sexta and Onda Cero started broadcasting Groupalia. On the other hand, the group Rush (which owns, among others, Canal+ and El País) acquired 15% of Offerum in 2013, via a share exchange and the integration of Planeo, a website also based on online offers belonging to Prisa. In this month of March, Groupalia and Offerum announced their merger to create an online services holding company from which several portals will be suspended. Although its alliance with the major communication groups was certainly not the main reason for the merger of Groupalia and Offerum, Media for Equity has indeed been key to the current success of both companies..
- wallapop. The Spanish second-hand goods application received, in mid-2014, the investment of Atresmedia, Godó Group and Zeta Group in its shareholding. Thanks to all the communication groups, the startup has an investment of 1.3 million euros in advertising space on different media. According to Marketing Directo, Wallapop co-founder Miguel Vicente explained that the latest big investment, that of Atresmedia, would mean a big step forward:The Media for Equity model gives us access to a key asset for a Startup like ours, which means visibility for the end user”. Thanks to this agreement, Wallapop was able to start broadcasting its advertising campaign in Prime Time on Antena 3, La Sexta and appear in major newspapers and magazines such as La Vanguardia, Mundo Deportivo, Sport or La Cuore. Just in November 2014, Wallapop secured an investment from Accel Partners, the fund he invested in Facebook’s early days of no less than $6 million. Now Accel Partners She will hold 20% of the shares of Wallapop, a Startup that has grown like foam in a very short time, no doubt helped by media publicity.
- Glovo. In 2019, Glovo closed some very relevant financing rounds. In fact, in December, he closed a €150,000 million seed round, in addition to a valuation of over €1,000 million. Glovo was one of Atresmedia’s commitments to generate other revenue streams and thereby reduce reliance on advertising.
- The red fridge. This meal delivery site received, in the summer of 2014, financial support of 6 million euros from Next Change Invest and Ad4ventures, which belongs to the group media play. Thanks to this investment, La Nevera Roja has been able to increase food delivery orders, improve the offer of associated restaurants and make technological improvements on the web. a pAt the beginning of February this year, news broke that Food Panda had bought La Nevera Roja for 80 million euros. Seeing this astronomical figure, we can assume that Mediaset has won, and a lot, with the shares invested in this Startup.
Get media for equity through strategic marketing
Having a business idea is relatively simple, the most difficult thing is to realize it and, in addition, to succeed. Sometimes the ideal is to have an alliance with a strategic partner or, as we have seen, to negotiate the Media for Equity to have both investment and publicity. If you think you need adequate training to be able to play it safe when starting strategic activities for your business, you can consult our Master in Marketing and Sales Management. And if you found this article interesting, don’t forget to share it!
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You are an expert in your subject matter, have spent years researching and refining your knowledge, and have valuable information to share that could help others, while also helping to boost your online business branding efforts.
Putting together a book can be a great way to better establish your expertise and thought leadership, making you a go-to resource in your industry. And with so many self-publishing and promotional options now available, creating your own book is within easy reach and may be worth considering in your broader brand marketing approach.
But writing a book is one thing: getting people to actually know about it and buy a copy is another challenge entirely.
That’s where this guide from Author Marketing Experts comes in. In the graphic below, the AME team has put together some helpful tips on how to maximize your book’s promotion through social media; Most of these lessons also apply to marketing any product through social platforms.
There are some helpful tips to get you thinking – check out the infographic below.
Looking for ways to improve your social media content? Want to add video to your strategy, but don’t know where to start?
The Giraffe Social Media team shares their recommended video editing apps in this infographic.
Here’s who made his list:
Check out the infographic below to learn more.
A version of this article first appeared on the Red Website Design blog.
Let’s cut to the chase. How on earth can we reach Gen Z through social media advertising? We’re already halfway through 2022 and approaching that generation seems like the toughest task.
Gen Z knows the ins and outs of the latest trends, is super digital-focused, and undeniably has the shortest attention span of any other generation. With the rise of short-form video in TikTok and IG Reels — and we also hate to say it but, AUTHENTICITY — it’s no surprise that some brands are becoming obsessed with Gen-Z because they live in this space more than anyone.
If that’s not surprising enough, taking the time to understand what makes this generation click is a must if marketers are to leverage their massive buying power. Young, tech-savvy and socially invested, Generation Z is by far the most racially and ethnically diverse generation never with more purchasing power $140 billion and $360 billion in disposable income.
So while implementing them into your strategy might seem difficult, let’s dive into some tips to help target Gen Z with social media advertising.
Make Gen-Z feel included
This means abandoning traditional advertising. We’re not saying it doesn’t work, but it’s probably not the best approach for Gen-Z.
Gen Zers don’t like to feel commercialized. There’s a difference between us as brands picking them to market versus them feeling that way. They want to feel like they’re part of something bigger than what you’re selling. What is it about your brand that can resonate with them? What values does your brand advocate and have a passion for that you can use to create a niche?
This generation is known for being proactive within their digital communities. So we strongly suggest you find a way to focus on a specific Gen Z “community” that resonates with your brand and start there. Whether it’s a passion for mental health, gaming or avocado toast, you can choose from an unlimited number of sectors.
If your brand wants to go further, count on the help of micro-influencers because they are specialized in niches. People speak to people better than words in an advertisement do. If you want to reach Gen-Z, there’s nothing better than using a human they can connect with.
Grab their attention, FAST
With an attention span of only 8 seconds, the content you run in your campaigns needs to work as quickly as it loses interest. It’s no surprise that short video content has become the number one tool that almost every social media platform has implemented and prioritized.
Social media platforms like TikTok and Instagram have revolutionized the world of short video content. In fact, by 2023, the number of Gen Z users in the US on TikTok is expected to be around 43 millionwith Instagram getting closer after to 41 million.
If you’re working on using short video content, here are three key things to keep in mind:
Whatever you’re trying to sell, focus on the benefits and the experience they’ll get from it. You don’t have to spend half your video explaining to Gen-Z who your brand is. They will likely research your brand themselves if they are interested in your product. Remember, for Gen-Z, its experience > product.
Using humor, audio trends, and influencers are great ways to add more depth and life to your short videos. Think of it as a conversation with your teenage children. If you can’t imagine them listening to you without getting bored, then you want to change your approach.
Don’t make the mistake of trying to sell everything all at once. It’s a huge advantage to use short videos because you can make every little aspect of what you’re selling shine. Think of it this way: take every advantage of your brand or product and use every short video you make as a teaser or trailer.
Optimize mobile experiences for Gen Z
With 98% of Gen-Z with a smartphone, it is imperative that your campaigns are mobile-friendly. Most of them have grown up surrounded by the evolution of our mobile devices, making it one of the most effective ways to reach them through online advertising.
Here are some important things to consider:
Gen-Z likes to use GIFs and emojis as a means of communication. It can easily be used as a way to talk to them without using any words at all.
Make your content interactive
It’s important that your campaign is shareable so they can show it to their peers. This fuels their desire to interact with brands they like or are interested in.
Remember online user experience
They like having quick access to almost everything online, which means they have high expectations for anything digital. Your campaign, website or ad must be clear and responsive to meet these expectations.
How to do it right when advertising to Gen Z
With massive buying power that will only grow as Gen Z matures in the workplace, don’t overlook them. No matter what industry your brand belongs to, be it food and beverage, health, or tech, there’s no doubt that a large group of Gen-Z’ ers already has a passion and interest in it.
Gen-Z just wants to be understood, not defined. Once you recognize this difference, your social media advertising initiatives will take to the next level.
We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.
Investing in different types of social media ads guarantees faster results.
However, as the domain of digital marketing grows, choosing the best paid social media ad for your business can be confusing.
In this article, you’ll find 6 different types of social media ads you should consider investing in to build brand awareness and increase conversions.
6 Types of Social Media Ads for Your Business
Here are 6 types of social media ads you can choose from for your next ad campaign.
1. Picture ads
These are perhaps the most common types of social media ads.
Almost all social media platforms support image ads. You’ll find them on newsfeeds, sidebars, and banners.
They are most powerful on Facebook, Instagram, Snapchat and Pinterest, where images are the most common form of content.
Image ads grab the public’s attention immediately, making them ideal for building awareness of your brand or a product. You can include a link to a specific page on your website on the ad or a call to action like “Buy Now”.
To get the most out of these types of social media ads:
- Use high quality images
- Keep the text on the image to a minimum
- Try to match the style of content found in your posts, as this helps the audience associate the ad with your business more quickly.
Here is an example of an advert illustrated by Bluehost on Facebook.
Video is a powerful marketing tool. A study of Wyzowl shows that it is used by 86% companies.
The same study shows that people watch an average of 19 hours of video content each week.
This makes video ads one of the most effective types of social media ads.
All major social media platforms support video ads. They are visually captivating, which makes them particularly effective in grabbing the attention of your target audience. Apart from that, with the good SEO tacticsyour video ads can also rank in search engine results, leading to increased engagement and views.
Here is an example of an in-feed video ad on Facebook.
Social Media Video Specs Guide
For image ads, it is important to clearly define the dimensions of the videos you publish. This will provide a more enjoyable viewing experience for your audiencewhich maximizes total views, reach, and engagement.
An in-app Facebook video ad, for example, must have a resolution of 1080×1080 and an aspect ratio between 9:16 and 16:9.
For Instagram, you can use:
- 16:9 with your landscape video ads
- 1:1 with square video ads
- 4:5 with vertical videos
For TikTok in-app ads, a resolution of 540×960, 640×64, or 960×540 is best. The aspect ratio can be 9:16, 1:1 or 16:9.
The resolution for Twitter video ads can be 1280×720 for landscape video ads, 720×1280 for portrait ads, and 720×720 for square ads. The recommended aspect ratio is 16:9 for landscape or portrait video ads and 1:1 for square video ads.
For LinkedIn video ads:
- A landscape video must have minimum dimensions of 640 x 360 and maximum of 1920 x 1080. The aspect ratio must be 16:9.
- Square videos should be a minimum of 360 x 360 and a maximum of 1920 x 1920 with a 1:1 aspect ratio.
- Vertical video ads must be a minimum of 360×640, a maximum of 1080×1920 and an aspect ratio of 9:16.
Snapchat video ads must be 1080 x 1920 with an aspect ratio of 9:16.
YouTube video ads can have a minimum dimension of 426 x 240 and a maximum of 3840 x 2160. The recommended aspect ratio is 16:9.
Make sure your video ads can be understood without sound for two reasons:
- Most mobile users watch videos on social media without sound.
- When a user has enabled autoplay, most videos will play automatically without sound.
Make sure your video has one powerful message. Short videos, preferably less than a minute, tend to perform better. However, don’t be afraid to make it a bit longer to convey a compelling message.
This is best left to a social media manager who is a strategic communication expert because they would know exactly how long a particular video should be to become compelling enough.
3. Carousel Ads
Social media carousel ads allow you to display multiple video marketing and/or images in a single ad. Each video or image can have a title, description, link and CTA.
These types of social media ads are most popular on Facebook and Instagram.
You can use carousel ads to advertise real estate, show different product features, tell a brand story, show behind-the-scenes photos, or any other product or promotion that works for you.
Here is an example of a carousel ad showing the different services offered by a school.
Facebook even supports an optimization feature where your top performing carousels are displayed first. But if the cards need to follow a sequence to tell a story, disable this feature.
To use these types of social media ads effectively, make sure the images or ads you use in your carousel are visually similar to maintain consistency. Link your images or videos to a landing page generate leads.
4. Story Ads
Story ads are supported on Instagram, Snapchat, and Facebook. These allow you to advertise your products or services between user stories.
Here is an example.
The short duration of stories makes these types of social media ads ideal for time-sensitive promotions. Stories have higher visibility because they are at the top of users’ feeds, making them ideal for building awareness.
An Instagram and Facebook Stories ad can be:
- A video that plays for 15 seconds
- A photo that plays for 5 seconds
- A carousel that serves separate content, such as an image and a video, in the same ad
With Snapchat Story ads, you can reach your target audience between content or in the Discover section of Snapchat using a branded thumbnail. For the Discover section, you can have a collection of up to 20 images or videos.
To get the most out of these types of social media ads, make your Stories ads as interactive as possible.
Get to creator account. This will give you insight into your profile growth and help you learn the most effective advertising message for your Stories ads.
5. Advertising messages
While most types of social media ads appear in a user’s News Feed or Stories, Facebook Messenger and LinkedIn Sponsored InMail ads appear as a message.
Facebook Messenger ads appear in a user’s Chats tab between their conversations. Here’s what it looks like.
Interested users can tap the ad and conduct an automated conversation with your brand. Or the message may redirect them to your product or service pages.
The best part about using the Messenger app is that you can restart conversations with warm prospects who have gone cold or customers who have messaged your business in the past.
LinkedIn Sponsored InMail also lets you advertise through messages. But in this case, it goes to users’ LinkedIn inboxes.
Here is an example.
Keep your messages simple and direct to get the most out of these types of social media ads.
But how do you find leads that need to be sent?
You can take advantage of a RCMP to track your prospects to determine which ones should be targeted through these advertisements. Typically, these are the ones who haven’t engaged much recently.
6. Collection announcements
Collection ads are some of the best types of social media ads.
These ads include a cover photo or video, followed by smaller product images that show pricing and feature details for your products or services.
It is a form of storefront that allows your target audience to buy your products without leaving the social media platform. These ads fuel user interest in your brand.
These types of social media ads are very effective on Instagram, Facebook, and Snapchat.
You can link each image to a separate URL.
Here is an illustration of how a collection ad appears on Instagram.
Make sure your collection listing provides an immersive and rich viewing experience.
To find out which ad types are best for your business, you need to generate social media reports and fine tune for best results.
Ready to try different types of social media ads?
Of course, not all 6 types of social media ads will work for your business. Research your audience and pick the ones you think will resonate with them.
Measure Ad performance to determine which type helps you achieve your campaign goal, and don’t be afraid to experiment.
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.
But it can be quite costly, especially if your team doesn’t continually spend time adjusting your strategy.
social media strategy you need constant adjustments, analysis and learning from the successes and failures of you or your competitors.
In addition to the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you find new social media advertising tactics:
1. Awario: Position your brand better
What attracts better to your social networks? What types of special offers and product features are discussed on social media? What annoys your customers the most, prompting them to voice their complaints on social media?
A well-configured social listening strategy will answer all of these questions and more. In addition to using social media listening as part of their customer service and relationship management strategybe sure to set a few more alerts to watch for:
- Dissatisfied customers of your competitors: Do they complain about missing or limited features? Can you create a product positioning strategy to fill that gap and reflect that positioning strategy in your social media ads?
- Existing product names: What are the well-known product names in your niche? You can learn a lot about how your target customers use competitor products by monitoring their names.
- Your main keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and their interests.
Social listening strategy provides a gold mine of data so you can create a better informed advertising strategy.
Awário is an advanced social media listening platform that has a powerful market research component that allows you to better understand your niche. Use Awario’s Boolean Search feature to create advanced alerts that include multiple of your competitors’ names within a dashboard or allow you to monitor all of your target keywords.
Awario uses smart algorithms to prioritize those mentions and generate a handy email digest to save you time reviewing daily alerts.
In addition to using social listening for market research, there is another powerful tactic that few brands are using: select your brand social proof and use it as an ad copy. Create a separate alert to be notified of mentions of your brand with a positive sentiment, and collect those updates for future reference when you’re tweaking your ad text or looking for new ideas to position your brand when advertising on social media.
Finally, Awario allows you to evaluate your new advertising strategy by giving you access to your brand growth statistics and allowing you to see how sentiment has changed:
In fact, when creating a social media ad, try to use all kinds of marketing experiments. For example, look at your most effective email blasts and try to reuse those subject lines. or look your most successful headlines Prayed CTA and find a way to follow the same style in your ad copy.
2. Buzzsumo: Spy on your competitors
While you may already be aware of facebook ad library By allowing you to see what advertising strategies your competitors were using, Buzzsumo’s Facebook tools may be new to you.
buzz allows you to compare two or more Facebook pages and the performance of their content, side by side.
You can filter updates by post type to gauge your competitors’ more creative tactics, like the interesting questions they ask their audience or the videos they spend promoting.
3. Text Optimizer – Create Better Copy
Finding the right words for compelling ad text is an art.
It is also a process that never ends. You constantly need to find new ways to craft a message so you can attract new customers.
text optimizer It is my inexhaustible source of inspiration. Just type in your main keyword and you’ll come up with a huge list of related concepts that your customers are also interested in. It will also allow you to analyze popular niche questions and suggest the most relevant and engaging context.
Use the tool whenever you feel stuck and need some inspiration, like new angles and copy ideas.
SE Ranking Keyword Research is another ideation tool that I often use for any type of content marketing, including social media copy. Shows popular ads for any keyword, allowing me to see what wording competitors are using for their PPC ads:
4. SparkToro: research your audience
Who are those people behind your target social media accounts? What hashtags are they using? Who are they listening to?
Answering all of those questions can help you on many levels, from creating a buyer personas to better target your ads to finding more ways to build your targeting strategy, like targeting based on hashtags or influencers.
SparkBull is an audience research tool that allows you to access a wealth of well-organized data on how your customers discuss your main topic, who they interact with on social media, what Youtube channels they subscribe to, and what blogs or magazines they read.
There’s also a detailed report on the demographics of your target audience and the popular topics they tend to discuss:
Click on any section of the report to access more data.
Overall, the platform is all you need to create a smarter targeting strategy.
When it comes to market research, surveying your current customers is also always a great idea. This is the basic customer-centric content tactic that will breathe new life into any marketing strategy.
5. Heat maps: understand your visitors
Don’t want to know how your social media users interact with your landing page?
Surely, your answer would be “yes”, because you spend money to attract that click. Obviously, you want to make sure the visitor engages with the page and becomes your customer.
While you’re already using Google Analytics, it’s not always easy to visualize what really grabs your site visitors’ attention and what draws them in.
Whenever you are launching a new ad campaign, set up a new tracking campaign using heat maps. Heatmaps visualize clicks and mouse movements on your page, allowing you to see which page elements need to be rearranged to make the page easier to navigate.
Unlike Google Analytics, which runs continuously on your pages, heatmap tools are based on a sample of data. Create a new follow, every time you have a new ad. This way you can go back and compare your previous heatmaps and identify what worked and what could have made things worse. Use of A/B tests Choosing a better performing landing page is also a very good idea.
As they say, starting a social media campaign is more about collecting data than it is about sales. Focus on learning from your successes and failures and make sure you use the Facebook remarketing pixel to be able to reach those visitors again with better targeted ads.
There are many companies that readily invest in social media ads because they seem to be more affordable than Google Ads and require less time to set up. Yet few of those advertisers are doing all they can to drive the performance of their strategy. Hopefully, the tools above will give you ideas on how to innovate and improve your social media strategy. Good luck!
Are you looking for ways to measure your performance on social media? Want to know the KPIs you need to follow to work your way to success?
Giraffe Social Media shares social media metrics to track in this infographic.
Here’s a quick summary:
- Share, comment, reply and save
- engagement rate
- Problems solved
- Social share of voice (SSoV)
- Return on ad spend (ROAS)
- Conversion rate (CR)
Take a look at the infographic for more.
A version of this post was first published on the Red Website Design blog.
Amazon, Liverpool and Sears: The Winning Brands in Social Media Posts at Hot Sale 2022 – Marketing 4 Ecommerce
After 9 days of online offers, Hot Sale 2022 has come to an end. The consumer intelligence platform, Talkwalker, has made its annual report on this season, which includes an analysis of posting on social networks. The study concluded that shoppers generated the most interactions (150k)becoming the protagonists of this period of offers.
In its last editions, this commercial event has obtained very positive results which include a high number of buyers, sales and visits to the stores. This initiative, born in 2014 from an effort by the Mexican Association of Online Sales (AMVO), promotes e-commerce, through promotions and discounts.
In this context, Hot Sale could be defined as one of the most anticipated and important e-commerce campaigns or events of the year; whose main protagonists are merchants and, of course, consumers who prefer the digital channel to make their purchases.
During the Hot Sale 2022, 173.3K mentions were created, which were made by 121.7K users on social networks, of which almost 74% were made by women. The age group with the highest participation among consumers was 18-24 (49.1%) followed by 25-34 (43%). More than 1,600 web pages mentioned online sales, making this edition one of the most commented on by brands and users.
On May 30, a day before the Hot Sale ended, the conversations between consumers and brands were similar. The companies announced the latest offers and promotions. Meanwhile, users commented on the campaign. Total engagement for consumers was 150,000 and for brands 258,000.
The most used emojis and the most relevant industries in social media posts and Hot Sale
The most used emoji during Hot Sale 2022 was the fire 🔥, used in 72% of posts, highlighting attractive offers. It was also accompanied by the amazement emoji 😲, the arrow indicating a falling price ⬇ and the flying money symbol 💸.
According to the report, the most relevant sectors for social media posts were:
- Food and drinks (10%)
- Video games (9.1%)
- Electronics (8.7%)
- Family (7.3%)
The winning brands in the social media posts generated during the Hot Sale were: Amazon Mexico, Liverpool, Sears Mexico, Bodegas Alianza and Kueski Pay. Also on the list Chedraui and Elektra Mexico.
Additionally, the conversation in consumer networks started before brands announced their deals, which drove engagement with the Hot Sale growing days before deals were known, a trend that lasted until May 30 according to the study. .
The report details that the spike in consumer interaction was due to humor and the participation of celebrities and influencerswho shared through their account posts about the possibility of buying a product on Hot Sale 2022.
The most popular hashtags in social media posts, after #HotSale (17.4K mentions), they focused on brands like: #SamsClub; #HotSaleAmazon and #HotSaleconBanorte. Other important hashtags were: #GiveSomethingDifferent; #DaElClick; #big sales; #HotSaleMx; #to offer; #yolecomproadoto; #discounts; #promotions; #Mexico and #EstaEnHOTSAL
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