The Hot Sale boosted Mercado Libre’s sales by 43%, a historical record for the great marketplace – Marketing 4 Ecommerce
Created in 2014 by the Mexican Association of Online Sales (AMVO) to promote electronic commerce, the Hot Sale is the most anticipated season of promotions, offers and discounts in internet sales of the year, where retailers and consumers are the great beneficiaries. . only prefer to make your purchases through digital channels. One of these is Mercado Libre, whose sales have grown exponentially in the Hot Sale editions.
In 2021, the event reached 11.6 million buyers with 567 million visits to vendor websites and 11.9 million purchase orders were generated with 15.6 million items. With thousands of products from different categories such as home appliances, video games, clothing and footwear, as well as services such as travel, beauty and sports, the Hot Sale has obtained 65 billion pesos in transactions since its first edition.
It was in that edition when Mercado Libre broke a sales record, reaching 6 million items sold, this figure was 37% higher than what was generated by the company in 2020. Mercado Libre sales register the participation of more than 5 thousand small and medium enterpriseswhich translates into a 535% increase in event attendance in 2020. The small businesses that achieved the highest sales were those that sold items in the categories of cell phones, home and decoration, sports, electronics, computers and tools for construction.
Mercado Libre sales in Hot Sale 2022 increase by 43%
The Hot Sale 2022 means a success for Mercado Libre since, for the second consecutive year, it was positioned as one of the favorite buying and selling channels for Mexicans with almost 7 thousand searches per minute every day during the campaign and sales increased by 43% compared to last year.
On May 24, the second day of the 2022 Hot Sale, it was the day with the highest sales in the history of the company in mexico. In this regard, David Geisen, General Director of Mercado Libre Mexico, said that Mercado Libre surpassed itself thanks to the performance of all the people involved in providing the best experience to users.
“The last day was to sell more than a million items and it was the fastest campaign in the history of Mercado Libre, and 88% of the packages had left in less than 24 hours. meThis milestone leaves high standards that, without a doubt, we will maintain for the following important discount seasons, and onwards for the platform»sign.
Smartphones, consoles and tennis: the items with the most sales during the Hot Sale in Mercado Libre
Mercado Libre sales were led by the iPhone 13, from Apple, followed by the Playstation 5, the Xbox Series S, the Xiaomi Redmi Note 10s and the Nike Revolution men’s running shoes. about the categories, Electronics led salesHome and Industry took second place, followed by Fashion and Sports, Auto Parts, and Beauty and Health.
The the average ticket is 890 pesos and the states of the Republic that bought the most during the Hot Sale 2022 were the State of Mexico, Mexico City, Jalisco, Veracruz and Nuevo León.
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Also Read: Systeme.io Platform Offers Unlimited Packages
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See more: How to be successful in affiliation with the io system?
Todomuebles, the Dico Furniture marketplace that has arrived has received a million visits to me – Marketing 4 Ecommerce
The efforts made by Dico to promote Todomuebles, its specialized furniture marketplace, are showing positive results: During the last two years, it has received a million visits a month. Part of this achievement is also the one that could be attributed to the coronavirus pandemic, which boosted the preference of consumers towards electronic commerce.
The beginnings of Muebles Dico in Mexico
The company began operations in the country in 1969, under the name of Almacenes Ritz. He was dedicated to the retail sale of lamps, bunk beds and mattresses, but later he gave rise to the creation of furniture with a Mexican stamp that have been adapted to the fashion of each era.
Dico currently has 200 stores and It also acts with its electronic commerce throughout Mexico. “In these five decades we have understood what it means to decorate spaces not only for style but also for price for functionality and quality”highlighted Yolanda Loría, general director of the firm.
Dictionary bets on its marketplace as part of its omnichannel strategy
The pandemic was involved for Dico, like many other companies in the country, the closure of its physical premises for almost five months. This consequently led to some job cuts.
Return the pace of sales, the contracting capacity and expand the current omnichannel offer, all efforts have been focused on the market. “Todomues was born as part of the Group’s omnichannel strategy to adapt to consumer needs and eCommerce sales. We seek to provide our customers with different channels and ways to compare and interact with us, as well as enjoy benefits such as exclusive access to discounts on furniture and decoration items”Loria added.
returns, home deliveries and free assembly: the differences of Todomues from other markets
all-movable brings together the best interior designer brands in mexico (such as Casa de las Lomas and Möblum) and has an extensive catalog, which includes: furniture for living rooms, bedrooms, mattresses, sofa beds and accessories.
A competitive difference offers certain benefits to our customers such as: no-questions-asked returns within 30 days of purchase, nationwide home delivery, and free assembly of large furniture.
To ensure that transactions are secure, market leaders decide to have state-of-the-art security protocols and tests; allowing them to accept virtually any form of payment:
- Credit and debit cards.
- Electronic transfers or deposits to account.
- Cash for half of OXXO, 7eleven, savings pharmacies.
The different price ranges and sizes of furniture that are within your e-commerce could require as one of these competitive opportunities.
Image: Capture / Todomués
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