Learn augmented reality with the new free Meta course in Mexico City – Marketing 4 Ecommerce
the tech giant Meta will offer a free augmented reality course at the Code Schools, the educational program led by the Government of Mexico City, which aims to develop key skills for job search in topics such as programming and database management.
This will be the free course of Meta in Mexico City
The courses It is distributed in 140 Points of Innovation, Freedom, Art, Education and Knowledge (PILARES) and they are available to any citizen who has 4 or 8 hours available per week.
As a first generation 2,789 people took the course and started to form knowledge in Java or Python, while to date there are 1,265 people registered in the second generationwhich began classes in a staggered manner on Monday, August 16.
The educational program offers Java and Python programming language certifications, which are used to develop mobile applications and automate operations through artificial intelligence; Now, the Mexico City government announced that Meta offers courses and certifications in Spark AR, a platform for creating augmented reality content.
Companies seeking professionals specialized in artificial intelligence
According to a study by the World Economic Forum, in Mexico there is a high demand for professionals specialized in artificial intelligencemachine learning and data analysis, so this initiative focused on the development of digital skills will allow the inhabitants of Mexico City to access more and better job opportunities.
“People who learn skills in programming and constant workforce technology and stay current on platforms take advantage of more job opportunities. highly competitive. In our impact study we found that our students increased their salaries between 2X to 10X after studying between 12 and 18 months.”, said Martha Belden, VP of Growth at Platzi, a platform that certifies graduates.
Another goal of the program is Lay the groundwork for the development of the metaversea platform that will expand educational, social and economic possibilities.
“The Government of Mexico City conceives technology as a mechanism for the enforceability of rights aimed at reducing inequality gaps. In this context, celebrate is an alliance with Meta to consolidate this program as the largest public school program in Latin America.”, said Jorge Pérez, general director of technological operation of the Digital Agency for Public Innovation.
With the new free Meta course, Mexico prepares to innovate in the future
According to Íñigo Fernández Baptista, Director of Public Policies of Meta for Mexico, Central America and the Caribbean, Goal is “extremely valuable to contribute so that the inhabitants of the capital have new employment opportunities and help train a new generation of professionals who build the technologies of the future to share the country with the forefront of technological advances to avoid lagging behind in the face of the new wave of innovation that will be sold in the next 10 years”.
Interested persons can register on the official page of the CDMX Code Schools. To finish the course and in case of passing a final evaluation, obtain a certification with curricular assessment to the participants, which will help them integrate into the labor market or start their own business.
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How to use your digital marketing strategy –
Every day, search engine algorithms and engines are modified and sophisticated to respond more assertively to user search requirements. Site requirements become more complex, too. For this reason, it is necessary to resort to the union between SEO and Python.
How can you improve the optimization of your website for search engines with this programming language? What is its importance in the design of a site and in the automation of tasks? How does it benefit your business to use?
We have prepared this article to answer those questions.
What is Python?
It is a very simple programming language, whose grammar is reminiscent of English. It has earned a place of preference among developers not only for its ease, but for the efficiency it presents for application development, data analysis and machine learning (ML).
Added to this is the fact that it is free software, it increases the efficiency of developments and works on almost all platforms.
Python was created by a Dutch engineer, guido Van Rossum, at the end of the 20th century at the Computer Science Research Center in Amsterdam, as the development of a simple and ideal programming language for self-taught students. His number is a tribute to the English company Monty Python.
Its operation is based on a series of simple rules that its author defines as the Zen of Python:
- Aesthetics before neatness.
- Explicit is greater than implicit.
- Simple is better than complex.
- Complex is greater than complicated.
When we talk about SEO and Python we talk about a simple and effective programming language, ideal for automation.
Characteristic
Python is a programming language that is compatible with various operating systems and applications.: Works with Android, iOS, Windows, Linux or Mac. Hi, Thanks for the readability and cleanliness of your code.
It offers a license code, which the permission will be used by large companies, such as Facebook or Google, and by students and individual developers.
Its main differential value is its ability to perform tasks and automate processes, as a client or as a service environment.
This automation is achieved thanks to a series of scripts (code that can perform certain specific actions). Among the areas that Python can perform automatic control are:
- Data analysis.
- Designer review.
- Validation of KW, links and contents.
- Obtaining data from third parties.
- Traffic count and user permanence analysis.
Among other actions.
Benefits
Among the advantages offered by Python, we find that:
- It can process and extract large volumes of data. Either inside or outside the site that contains it. This data can be, as we have mentioned, about traffic and visitor activity, but it can also collect and analyze data from Google or another search engine.
- It offers a large library of resources with special emphasis on the program in specialized areas. It offers built-in modules, PyPI (Python Package Index), math functions for Data Science (Tensor Flow, PyTorch, and NumPy), and full-stack web frameworks (TurboGears, Dash, and Django).
- high level language: It has a great abstraction of machine language. Therefore, its syntax is very close to that of English and can be written naturally. Something that facilitates its learning and use, in addition to its review and fine-tuning.
- Polyvalent: It can be used for various purposes (software download and GUI script, web scripting and data science) thanks to the use of complete frameworks such as Django and Flask.
- portability: It is a language compatible with all operating systems (macOS, Linux, UNIX and Windows). It works in such a way that it is written for one and can be transferred without modification to the restaurant.
- multiple paradigms: since it supports structured, functional, and object-oriented programming.
To all of the above we must add that, as we have already mentioned, they are free, open source and quick to learn.
Python is a multi-functional, cross-platform language that can operate on any device and operating system.
What is the relationship between SEO and Python in Digital Marketing?
SEO benefits from many of Python’s main features:
- To process large volumes of data, it allows the analysis of extensive libraries and such as Google.
- It allows the development of machine learning algorithms (two-class classification, decision and regression trees, among others).
- Establish cross-references between data and web content to establish patterns.
How to use SEO and Python in your Digital Marketing strategy?
Python is a programming language that allows you to develop tools for SEO that use process automation. Among these scripts we can find:
- seo analysis: it is a tool that checks the entire structure of a website. Track and after a body word count, flag any issues with SEO.
- Broken link test: internal and external links are essential for a site’s ranking by Google. For this reason, the search engine severely penalizes broken links. Python allows you to deploy a script to check link by link and edit it if necessary.
- Keyword trends: Are you using the right KW for your website? An alternative to Google Trends to measure the value of each keyword can be implemented using a Python script and a .csv file.
- Google search console data: The reports of this tool allow to know in depth the performance of the traffic of a web and to carry out optimizations to enhance it. The search engine has developed an open source Python library that allows it to be collected, data that can be obtained using a script in the same language.
- Access the Mozscape API: This tool searches for new content and stores the details of a website (URLs, existing content and its title, among other important data). pyscape is an open source Python library that accesses its API to access this data.
Other areas that can be done using Python scripts include:
- website migrations: Avoid that in this process the URLs present an error by locating those that do not exist and changing them by code.
- Improve meta tag optimization: with which the operation of the entire site is generally improved.
- To locate technical errors: to avoid malfunctioning or discarding of the web by search robots.
Process automation
All the above tasks are possible thanks to the automation of processes that Python allows: Programmed actions that are carried out with precision and prevent errors, reduce costs and time.
In this way, Python allows various aspects of SEO to be automated, so that marketing and development teams focus on areas that do not allow the intervention of machines.
Python has benefited from SEO thanks to a series of automated tasks, which the KW analysis has obtained from Google.
conclusion
Python is a simple and versatile programming language that can boost your SEO strategies by automating tasks.
Python brings you scripts that can perform actions that optimize the visibility of your website: after reviewing the KW validation until obtaining data from Google tool reports.
If you want to know how you can implement this language on your website and boost your business with it, get in touch with us. In Genwords we have the experience and technical talent to increase your organic traffic and, with it, improve your business.
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TikTok now lets you mark comments as negative to reduce hateful tendencies on the platform – Marketing 4 Ecommerce
TikTok has implemented a button to report “negative comments”, so your users can identify comments that they don’t like or that cause them discomfort or rejection. The platform hopes that help your moderation team identify, contain and reduce negative trends in the social network, with more information to filter the content.
The number of times a comment is marked as negative will not be public
Although TikTok has been officially testing this new feature for six months, the truth is that it had already started experimenting with it in 2020, which several users realized at the time. Now the platform has decided it’s time to roll it out to all of its users. This is in the form of a button, in the form of thumb downto the right of the existing one, in the shape of a heart, which is used to mark that you like a comment.
An option which in form and meaning can’t help but remind us on YouTube. Also, as has been happening on the platform for quite some time, the number of times a comment is marked as negative will not be public. The only person who can see it will be the person who made the comment.
This tool will help reduce the amount of negative content circulating on the platform. For several times virality may be closely related to virulence. Content that provokes negative emotional reactions such as anger or hatred tends to generate a lot of discussions and shares. From now on, this button will be used to identify this content and reduce its exposure, so that a good environment is maintained on TikTok.
It is assumed that these comments marked as negative could be displayed to TikTok moderators grouped and descending in the posts. In this way, the most negative would be highlighted, highlighting the opinion of the users and this being a way to improve the algorithms by understanding what makes people reject them.
Image: Depositphotos
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How to Create an Inbound Marketing Results Report
We marketers know that what isn’t measured doesn’t exist. For this reason, it is essential to monitor the results of our inbound marketing through periodic reports.
But the problem is that we live in a data-saturated environment, so it’s often difficult to know what to measure and when to measure it. In this article, we are going to discuss what is a inbound marketing results reportwhat information should include a good results report, what metrics are important in an inbound marketing report, and what information should we monitor daily, weekly, and monthly. (more…)
Pain points or pain points in marketing: what are they?
Did you know that your customers have pain points (pain points) that you can solve with your products or services? It’s true, all audiences have fears and drawbacks that you, as a brand or business, can take advantage of to show yourself as the right solution.
Therefore, if you have a business, regardless of the market you are targeting, you must know the weak points of your customers and prospects to eliminate them and thus obtain better results. Which translates into more visits, more leads and more sales. Quite a profit, don’t you think?
Knowing the weak points will allow you to implement a more effective marketing plan. Therefore, below you will learn what the weak points are, which are the most common, why you need to know which ones your target audience has and how you can use them in your sales process.
What are pain points or pain points in marketing?
The pain points (or pain points) are the problems, frustrations, motivations or desires that users have and they are the same ones that your products or services can solve perfectly… Or at least, in a good part of them.
Failing to recognize that marketing pain points exist can negatively impact your business, as you will lose customers by not presenting them with a proposition that appeals to them. Also, a user may have more than one pain point, so you will need an overall strategy.
Likewise, pain points can occur at different stages of the customer journey, meaning you need to focus more on the user than the product or service.
Types of pain points: the most common pain points
Although it is not possible to make a list of all the pain points that exist, since they are as varied as the people themselves, we can talk about some that are common. Here are four examples of common pain points:
1. Financial problems
In this case, users they feel like they spent a lot of money on the solution they have now, either in the purchase of a product or in the signing of a service contract. Especially when the current provider is rapidly raising prices, which makes other options more attractive.
2. Support pain points
Customer service is fundamental in any marketing strategy, but many neglect it and users get entangled with a product they don’t know, calling support that isn’t there. So they return the product and never buy from that company again.
3. Pain points in the sales process
In one of the phases of the funnel or the sales funnel, the proposal or the way the user is served may not be the best, so Therefore, he ends up unhappy and leaves without buying or cancel the purchase.
4. Productivity issues
This is generated because the business is not as efficient as it should be. Therefore, the person she is not satisfied because she has to wait too long, there is no stockAmong other reasons.
Why are pain points important?
The weak points of your buyer persona should be very important to you, for at least four reasons:
1. Clearly define your buyer persona
This is the starting point that will mark the success or failure of your strategy, so you have to clearly define who your ideal client is. Not only with demographic data, but also taking into account their habits, environment, hobbies, etc.
2. Use an empathy map
The empathy map will be your ally to visualize and understand the feelings and needs of your ideal client.
3. Adapt the value proposition
If you only think about how “wonderful” your product or service is and how “good” it can be for your users, you risk losing a lot of customers. But if you know what your buyer persona wants, how, when, and where they want it, you can tailor your value proposition to that, making it totally effective.
4. Improve your relationship with the customer
Because marketing has become so prevalent, users are always wary of any offer that may seem advantageous. However, if you really try to honestly meet their expectations, they will see it and feel more relaxed, willing to “listen” to your proposal.
5. You save time and resources
Identifying your audience’s pain points will help you focus marketing strategies where they need to go, which is the real needs of users. This saves you from spending time and money on strategies that won’t work.
6. They are a good base for your content
This is where content marketing comes in. You need to prepare user-engaging content, videos, images, e-books, etc. And, again, knowing what they need is key to creating engaging and functional texts where the user sees themselves reflected and, more importantly, finds solutions.
How do you find your customers’ pain points?
Finding and identifying your customers’ pain points is not an easy task, you need to do a great job of researching in different directions. And the results may not be as conclusive in one report, but you will have to do several.
The really important thing is that you insist on finding the pain points as soon as possible, only then will you be successful. Here are the most effective ways to find them:
1. See what your competitors are doing
The first thing you need to do is figure out what is the need your user wants to solve. A really handy way is to see what your competitors are posting on their blogs and what is getting the most traffic, because that means that’s what people want to address.
You can do a simple analysis by reading the content, or by going to some tool that tells you the volume of searches for certain topics.
2. Carry out satisfaction surveys and/or focus groups
It’s simple: go ahead and ask the user what they want. For this you can throw surveys on your own websiteeither when the user has already finalized the purchase, when he is about to leave the site or simply by sending an e-mail in your newsletter.
A variant less used today is that of discussion groups, which are groups of actual customers or users of a product or service who answer questions posed by the brand, but in the same space where they can discuss their opinions among themselves.
A focus group isn’t exactly cheap, but it’s very effective at finding pain points.
3. Ask your sales team
If you have a customer service team, you should take advantage of it, as it is a very good source for finding your users’ marketing issues. Just like a focus group, you should plan this meeting carefully and moderate it to get to the real points, separating them from simple or meaningless complaints.
Social media is an endless source of pain point information, so you need to read what is being said about your brand at once. in your own profiles as in the groups of your themeas well as the mentions that users make of it, i.e. whether they do so with a positive or negative “tone”.
In fact, you can spark these conversations yourself by taking surveys or starting topics around a particular issue and seeing how many users are participating.
5. Pay attention to reviews and ratings
Reviews don’t just allow you to work on your brand’s social proof. Plus, it’s a way to actively listen to your customers, find out what their experience with you was and how they felt.
Either way, try to identify the root of the sore spot.
Although many users have a common pain point, it does not mean that it is caused by the same cause. For example, two users may complain about tech support, but when you investigate, you find that one doesn’t like making phone calls and the other doesn’t like being supported by a machine or robot. .
In this case, you would have to take two different steps to solve a problem that, at first glance, seems to be the same. In other words, knowing the root of the pain point is essential.
How to use pain points in the sales process?
Imagine you’ve found many of your users’ pain points…now what? Now is the time to turn it to your advantage in these ways:
1. Tailor your value proposition and content
This is the obvious answer, but the one that may cost you the most to optimize if you already have a comprehensive marketing plan in place. If necessary, you must modify your messages and content to align them with what you have discovered and thus satisfy the needs of your users.
For example, if you discover that the problem is financial, but has its roots in the immediate payment system, you can prepare an offer with installment payments.
2. Go straight to the point
Don’t walk around with too many turns. Presents the solution, albeit appropriately, bluntly so users don’t get distracted by other stuff and think they haven’t found what they’re looking for.
A good way to do this is to use qualifying adjectives to describe your product or service. For example, if you see your users complaining that your competitor’s solution is “complicated”, mark yours as “simple”, “clear” or “easy”.
3. Target ad campaigns at pain points
As for your content, advertising campaigns must directly mention the weak points of your users, it is known as “the agitation of the problem”. With this, you will be able to capture the attention of your target audience and they will feel motivated to click. Writing or persuasive writing will help you do this.
conclusion
Pain points or pain points are important when planning your marketing strategies, so you need to devote the resources and time to find them. Afterwards, it will only be a question of applying the appropriate solution.
And for that to be most appropriate, you need to do more of a research campaign to find your audience’s pain points. Remember, the best way to do this is to have a good action plan and use the best tools available.
How do you take advantage of your users’ pain points or weak points?
I read you in the comments.
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Top 20: Twitter influencers in Mexico with the most followers (2022) – Marketing 4 Ecommerce
SocialBakers, leader of the Social Intelligence platform, published a classification with the The most popular Twitter influencers in Mexico in 2021. however, hemos updated the information Starting from the base of the number of followers that these Mexican users have in the social network.
To present the list of the most prominent Twitter influencers in Mexico, we searched for The accounts with the most number of followers. It is worth noting that Twitter influencers in Mexico with the most followers are ordered from highest to lowest.
These are the Twitter influencers in Mexico
In general, the ranking stands out for your top 3 important where the profiles of @yuyacst with 11,205,094 followers are found, followed closely by @PaulinaRubio with 11,140,279 and @EugenioDerbez with 10,924,080 who are the influencers of Twitter in Mexico. In the listing, stand out figures from the musical, acting and of course political fields.
These are some of the Twitter influencers in Mexico and how their number of followers has evolved.
Clue
Eugenio Derbez
The Mexican comedian, actor and film producer @EugenioDerbez is the Mexican with the most followers on Twitter (11,500,000), where he shares information about his projects.
13:14 is the story behind the media reconstruction of houses in the community of Ocuilan, since 2017. It is available at @PrimeVideo. It is the first documentary produced by @Eugenio Derbez @3Pas_Studios @juanpazurita pic.twitter.com/6kdylMuSeJ
– Eugenio Derbez (@EugenioDerbez) September 18, 2022
yuya
Although she does not post frequently, the most influential YouTuber on that entertainment platform @yuyacst, she is also the top celebrity Twitter influencer in Mexico with 11,205,094 followers inside and outside the country.
Ever since Mar came to earth, I can’t stop smiling. Thank you for all the messages you have written to us. I receive your affection as the best gift.
– Yuya (@yuyacst) October 1, 2021
Pauline Rubio
The singer known as “La Chica Dorada” has 10,900,000 million followers on her Twitter account, where she is responsible for publishing information about her tours and images of her concerts.
#NewProfileImage pic.twitter.com/szEgsnHCi7
—Paulina Rubio (@PaulinaRubio) September 21, 2022
Anahí
@Anahi is the Mexican actress, singer, model, composer and businesswoman, known for playing Mía in the Rebelde series, she is another of the celebrities with the most followers on this social network, where she already has 9,800,000.
😂😂😂😂😂😂 https://t.co/ehnV5TBN5L
—Anahi (@Anahi) September 3, 2022
Thalia
With 9,719,058 followers, the singer and legendary telenovela actress @thalia is still very much on trend in Mexican popular culture.
🎥 #You did not teach me +250 million on Youtube!!! WAOOOO!!! 😍🥰🎧https://t.co/JbvIAKRIlK pic.twitter.com/Szj20Jr3fP
— Thalia (@thalia) September 21, 2022
Aristegui News
Carmen Aristegui’s news portal on Twitter has 9,300,000 followers, who have access to information on the platform.
🔴 This Thursday, earthquake of 6.9 during the early morning; postpone militaristic reform; inflation at 8.76%; Jorge Fons died and more in #AristeguiLive.
Continue watching the program from our portal 👇 https://t.co/BrpopL4nxK
– Aristegui News (@AristeguiOnline) September 22, 2022
Carlos Loret de Mola
The journalist Carlos Loret de Mola, who collaborated on the LatinUs platform, has 9,300,000 followers on Twitter.
With or without constitutional reform, in practice the military have power. see #BrozoyLoret in @latinus_us @brozoxmiswebs: https://t.co/VhBuTdjX8Q pic.twitter.com/SZLsmLlVJm
– Carlos Loret de Mola (@CarlosLoret) September 22, 2022
Andres Manuel Lopez Obrador
The current president of the country, Andrés Manuel López Obrador, has one of the Twitter accounts with the most followers. On the platform you have 9,100,000 million followers.
We had a 6.9 magnitude aftershock with an epicenter in Coalcomán. He felt in Michoacán, Colima, Jalisco, Guerrero and Mexico City. So far no damage report. pic.twitter.com/u6qMfzd2eE
– Andrés Manuel (@lopezobrador_) September 22, 2022
Javier Hernandez
Javier “Chicharito” Hernández posed in one of the accounts with the most followers in the country, there he accumulates 8,800,000 followers.
Entertaining talk with the one who is and will continue to be for many more years, the best of all time! @hugosanchez_9
Thank you idol! 🙌🏽 pic.twitter.com/XQJ7nbD2Ww– Chicharito Hernández (@CH14_) September 21, 2022
Luisito Communicates
@LuisitoComunica is one of the YouTubers with the most followers in all of Mexico, he is also listed as one of the distinguished instagramers in the country and on twitter he does not go unnoticed thanks to the more than 7, 8.8 million users who follow him.
30 MILLION 😍🥳 Thanks put cricks on ❤️ pic.twitter.com/o0IG5IQ0be
– Luisillo El Pillo (@LuisitoComunica) March 7, 2020
werevertumorro
The youtuber @werevertumorro has 8,700,000 million followers and is responsible for publishing content related to his podcast.
This year I start pulling friends. If I don’t get back to the top, I’m going to fuck off. save the tweet
– GABO MONTIEL (@werevertumorro) December 24, 2021
bright Star
The Bride of America @LuceroMexico, in addition to being known for her role as a singer-songwriter and businesswoman, is also a great influencer on Twitter where she has 8,600,000 million followers.
Keep, #untilwedid! September 29 at the Colosseum, @mijaresoficial and I wait for you! 😍🤩 #LuceroYMijares
Tickets available ▶️ https://t.co/bfW0x7KAUW pic.twitter.com/v8pHP24Pxk— Lucero (@LuceroMexico) September 22, 2022
Joaquin Lopez-Doriga
@lopezdoriga has 7,647,327 followers, many more than the featured politicians in this top, and whose profile has the fastest growth within the segment of influential Mexican writers.
News! Normalists vandalize FGR facilities in Insurgentes, several police officers are injured; deputy who promoted the initiative on the Armed Forces asks for a license; ASF files a criminal complaint for corruption in Segalmex pic.twitter.com/RZ48CBxGpL
– Joaquín López-Dóriga (@lopezdoriga) September 23, 2022
Juanpa Zurita
With 7,900,000 followers on Twitter, Juanpa Zurita, Mexican youtuber and influencer, is one of the most personalities on the social network, where he publishes content.
If you don’t stumble, you’re not even walking if you want to.
– JUANPA ZURITA 🇲🇽 (@JuanpaZurita) September 22, 2022
Enrique Pena Nieto
The former Mexican president for the period 2012-2018 @EPN is one of the political personalities but followed by accumulating 7,300,000 followers.
In relation to the complaint filed against me by the Financial Intelligence Unit, I am certain that before the competent authorities I will be allowed to clarify any sober questioning of my assets and…
– Enrique Peña Nieto (@EPN) July 7, 2022
Galilea Montijo
@GalileaMontijo well-known host, actress and television presenter who, with 7.3 million followers, is among the most followed actresses in Mexico.
🖤🖤🖤🖤 pic.twitter.com/QKgui1lr0A
—Galilea Montijo (@GalileaMontijo) June 29, 2022
sweet Maria
The former member of RBD, Dulce María, accumulated 7,100,000 followers on her Twitter account, where she is in charge of publishing everything related to her tours and concerts.
THE ONE THAT ONE DAY I LOVED “the new single from my album #origindeluxe which is very close to dirty!! next September 29 at 7PM Mexico 9PM Brazil 2AM (09/30) Europe. You can listen to this song, I hope it touches your soul like it did to me🙌🏼 https://t.co/duxZzFYagf pic.twitter.com/b9wAGn8WH7
– Sweet Maria (@DulceMaria) September 20, 2022
Felipe Calderon
The former Mexican president who served in office until 2012 @FelipeCalderon, has 6.0 million followers on Twitter.
I am very sorry for the death of Queen Elizabeth II. England and the world owe much to the sobriety and prudence with which he conducted himself as Head of State. He was friendly and courteous to me on my state visit. Rest in peace. My condolences to his family and to the British people. pic.twitter.com/Z07JvgdCOZ
– Felipe Calderón 🇺🇦 (@FelipeCalderon) September 8, 2022
Andrea Legarreta
The host of the morning show Hoy has around 5,500,000 followers on Twitter.
King of Kings!! fly high BIG #Vicente Fernandez 🙌🏻✨🙏🏻🤍 I keep this BEAUTIFUL serenade forever in the memory of my heart!! Unforgettable gift 🙏🏻🤍 My love for his family and public… Because he will ALWAYS be our KING!! The GREAT ones like you are forever! ✨🙌🏻🤍🙏🏻🕯 pic.twitter.com/mOFA6jt5zc
—Andrea Legarreta (@AndreaLegarreta) December 12, 2021
Image: Freepik
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Nutrisa presents its new online store with free delivery – Marketing 4 Ecommerce
Despite Nutrisa retails natural productswith 428 stores spread throughout the territorythe company announced the launch of your new eCommerce. In addition to the sale of frozen yogurt, Nutrisa has become known for its catalog of healthy products, which includes snacks, beverages, personal care items, sports nutrition, vitamins and supplements.
With 40 years of experience in Mexico, Nutrisa presents its new online store
40 years ago Nutrisa opened its first physical store in Mexico City. Since then, the brand has become popular for its yogurt ice cream and its 2×1 promotions on this product on Thursdays. The importance of the company is such that in 2013 Grupo Herdez, a conglomerate of brands linked to the food and beverage industry, acquired Nutrisa.
From then on, Nutrisa expanded its presence in the country and helped Grupo Herdez to position itself more strongly in the category of frozen foods and in the health and wellness segment in Mexico.
Here is the new Nutrisa online store
With free shipping on the first purchase and for amounts over 499 pesos, Nutrisa presented its new online storewhose goal is to connect with customers and bring their products home quickly and efficiently.
“The world of Nutrisa is now online and we are launching our online store, whose main offer is the products that we already have in physical stores but that consumers can now buy online. You can find hundreds of products to improve nutrition, food and sports supplements, drinks and snacks, beautyobviously without the ice cream, because it is difficult to sell frozen products online”, said María Luisa Ramírez, glacier grouper of Grupo Herdez.
In this sense, the online store is made up of the following categories: drinks and snacks; beauty; cereals, granola, juice and pantry; dietary supplements and sports supplements. Purchases are limited to 10 pieces per product and payment can be made with debit and credit card, Visa and Mastercard.
In addition to page-specific discounts, the Nutrisa online store also has offers coupons so the prices are even lower. Nutrisa online store shipments are made exclusively to the Mexican Republic.
For Mexico City and the country’s metropolitan area delivery is made within a period not exceeding 3 working days; for the rest of the country the deadline is 5 working days from Monday to Friday, not counting public holidays.
Nutrisa’s new eCommerce is part of a strategy that does not forget retail
According to the Mexican Association of Online Sales (AMVO), between 2020 and 2021 the number of online buyers increased by 40% (including 16% new buyers). Last year, This industry had a value of 401 billion pesos and an increase of 27% compared to the year 2020.
Among the wide variety of products that continue to position themselves on the digital channel, food delivery tops the list of consumer preferences (72%), data that would also explain why delivery applications have developed so strongly in the Aztec territory. It was followed by fashion (64%) and electronic gadgets (55%).
“E-commerce has accelerated in recent years and a window of opportunity has opened for Nutrisa to have an additional point of sale outside of a physical branch. To implement it, planning was necessary for about two years and a restructuring of the current model, which is why it was not done immediately, for us, the user’s shopping experience is the most important aspectwith the aim that the consumer can have different options to acquire his productssaid Claudia Reyes, Deputy Director of Marketing, Impulse Division of Grupo Herdez.
In this direction, Nutrisa is committed to maintaining its retail experiencewhile starting the journey with e-commerce: “Nutrisa believes that the retail experience can start not only in the store, but also at home, making the shopping journey much more interesting.“, explained the company in a press release.
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Opt-in and Opt-out in Email Marketing –
The email advertising it’s a technique that can help populate your contact list with the goal of driving conversions in your business. But for the content to reach a truly interested audience, it is important to add two elements, Opt-in and Opt-out.
Remember that the goal of email marketing is not just to promote or give news, but to connect with the audience so that your brand can have better receptivity.
So both of these are useful for you to be able to target users so that they can continue to receive more information about what your company offers with their consent, without having to invade their privacy or make them feel bad. easy.
To learn more about opt-in and opt-out, we leave you here more detailed information, but first we invite you to take a look at the following video.
What do we mean by opt-in and opt-out?
The concept of opt-in and opt-out is easy to understand. Both are processes that aim to get people to register their email address.but it doesn’t work the same way.
When we talk about Opt-in or also known as opt-in confirmation, it is when a user, through checkboxes, chooses to participate in a newsletter list, subscribe to a service or to accept the use of cookies.
However, in email marketing, Opt-In is when a prospect authorizes the company from which he purchased a product or service to send him emails containing notices, newsletter or offers.
It is important to mention that the Opt-in is an important process that you must indicate in your company’s terms and conditions and indicate that the moment a user accepts, you have permission to send messages to their email address.
On another side, the term Opt-out means that the user has the possibility to voluntarily stop receiving e-mails. In other words, it is about giving the user the possibility to unsubscribe.
However, this does not mean that the user ceases to be one of your prospects, but he has the possibility of no longer receiving promotional emails or updates.
And even if it seems like a “negative” option, it’s important that you include it, because you can prevent your brand from being recognized as SPAM.
If you are wondering, where can you add this option? Typically, you can include it in a panel or every email you send so the recipient has the option to unsubscribe.
It is important to note that the Opt-out option is a mandatory element that most companies must include in their emails depending on the Data protection law stipulated by the OAS.
Activation features
The The opt-in is personalized and thematic with specific content. However, they are not only useful for giving information about a product or news, but also for communicating any changes in the company.
It is characterized by the fact that it is a simple process that users can subscribe to. It can appear as a subscription window or a condition that will appear on your website so that visitors can continue enjoying the content.
It is an accessible process for all devices, as it allows visitors to subscribe without having to go through many steps and from the comfort of their smartphone.
Moreover, it is authorized by the user, so the company you have the possibility to save your data to avoid falling into the spam boxwhich allows you to improve the chances of conversion and that your company has greater visibility.
An example of an opt-in is when you visit a website where they sell tech products and you don’t want to miss any news. Then, you authorize the company to receive promotional announcements, and thus be aware of the next discounts.
Disabling Features
Opt-out is an action the user takes to withdraw their consent or indicate that they are not interested in receiving emails from the company.
This unsubscription by users can be done by unchecking a box or by canceling a confirmation to indicate that they do not wish to participate.
For example, when you visit a website and a window appears asking you to add your email to continue receiving information about new content. You will find options that will allow you to unsubscribe from your contact list.
With him You have the option to unsubscribeand so you can indicate when you no longer wish to receive emails from the company.
What are opt-in and opt-out used for in email marketing
Within email marketing, the concepts of Opt-in and Opt-out are essential to give freedom and comfort to the user. Because as a business they can’t send non-reciprocal information to a contact list that hasn’t given their consent.
For this reason, opt-ins are a necessary option for an email marketing campaign to focus on a specific audience that has agreed to give their email to receive information.
Thus, Opt-in is not only an efficient, but also an ethical process that ensures that your business image is not rejected by SPAM or privacy invasion.
With this action you can retain users so that they quickly become leads, reduce the bounce rate and improve your brand image. This way, you can ensure that the content you offer can have a safe reach for receivers.
In relationship with The opt-out is used to avoid filling the user’s inbox with messages that are not interesting. Note that this is a mandatory option that all companies must include.
Additionally, opt-out can be a method that helps the consumer feel comfortable with the company to improve the user experience.
In email marketing, this can be an element that can improve the user experience and ensure that your efforts and investment in an email marketing strategy are directed towards those who really care about it. that you propose.
How to use opt-in and opt-out in your email marketing strategy
You might be wondering how to use opt-in and opt-out in your next email marketing strategy? Well, there are many possibilities where you can implement both functions.
You should keep in mind that both concepts are permission to continue or not to communicate with users via email. This way you can target people who want to know more about your business.
By having a solid and strategic contact base, you can ensure that your business achieves goals without having to fail in its attempt.
But, to implement opt-in and opt-out, it is important that you draw up a privacy policy beforehand, because above all, the most important thing is security.
Keep in mind that you need to enjoy every second, so staying in touch with the customer as early as possible can prevent them from losing interest. You can add a filter to validate your email in order to have all the necessary authorizations.
Also take advantage of opportunities, send them a warm welcome and let them know why you requested their emails so recipients know they will continue to receive content and if you prefer explain how often they will receive emails from your company.
Remember to always provide valuable content to increase brand interaction with the customer.
Make sure every email you send is relevant, In this way, you will demonstrate that the message that will arrive in their inbox will not be just another message, but will provide information that may be useful to them.
Remember that when allowing your contact list to unsubscribe, it is essential that you provide this option, in order to avoid SPAM complaints.
Do not worry about this type of action, because having an honest and flexible contact will be the key to gaining their trust and this way you have a high probability that they can come back in the future.
You have to keep in mind that not everyone is interested in your content, then you have to give them the freedom to choose whether they want to continue receiving messages on their email address or not.
As you can see, Opt-in and Opt-out will serve not only to help your company’s image to convey trust, but also to know which customer target is interested in interacting and continuing to do so. find out more about your services or products.
Now, if you want your content to reach the right people in Generic words We specialize in designing smart email marketing strategies to increase sales opportunities. To know more Contact us!
If you got here, you might also be interested in:
Email marketing: the keys to accessing the inbox
Aspects that will help you sell more with your email marketing campaign
Tips for Creating an Irresistible Email Marketing Campaign
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Top 10: Most Followed Fashion Influencers in Mexico (2022) – Marketing 4 Ecommerce
Fashion or fashion influencers are very popular personalities on social networks; or even long before these when they were known as It girls (or It boys), whose power of influence is one of the strongest and fundamental for brand marketing strategies of the category for his incredible ability to influence the opinion and buying behavior of others with his recommendations.
For this reason, companies accompany them in their various activities such as fashion shows, parties and trips for them to use their outfits in each and post them in a natural way; or sometimes in a forced way, which may not work well.
Influencers who help brands connect with Mexican consumers
The Mexican fashion industry is one of the most dynamic and a large part of its consumers belong to the younger generations, 100% digital consumers; therefore, reaching them is made easier through the online media they frequent, including YouTube, Instagram, or Tik-Tok.
Considering this, today we bring you a compilation of fashion influencers on Instagram with the most followers in Mexicoaccording to the classification of Show MBinformation we updated to September 21, 2022. It should be noted that fashion influencers are ranked from highest to lowest number of followers.
These are the fashion influencers ranked according to their number of followers on Instagram
Ana Cisneros Simg
She is a model and TV Azteca CEFAT actress who started her career as an influencer on Vine, the defunct short video platform, and migrated with many of her followers to Instagram where she shows her daily life by sharing trips, dances, photo shoots and beauty tips. He has 977,000 subscribers on the platform.
Andrea Torres
The first in this top fashion influencers is Andy Torres, a blogger and television presenter known for The style album, a blog where she wears different very fashionable outfits. She currently lives in Amsterdam and shares an accessories line with Carolina Engman.
It became very popular when it became Mango’s brand image for the fall-winter 2011/2012 collection. At the date has over 751,000 followers on Instagram where share content in English and Spanish about her experience in the fashion world.
Marysol Cortes
Sol Cortés defines herself in her profile as an actress, athlete and traveler. This Mexican from Guadalajara stands out for her sports career and as a football player; in addition to having participated in TV Azteca’s sports reality show, Exatlon.
On her Instagram account, she is a celebrity not only in sports, but also shows her most elegant, relaxed and delicate side as a fashion and beauty lover. followed by 557,000 followers.
Chantal Torres
With 501,000 followers on InstagramChantal Torres is next on our list of the most followed fashion influencers in Mexico. Born on April 19, 1989, this Mexican, also a driver at Claro, is recognized on social networks thanks to the fact that in her publications she denotes her love for fashion, in addition to her travels, her makeup and her lifestyle.
Gaby Gomez
The blogger behind Moda Capital is one of the Mexican girls with the most followers on Instagram, who offers tips on how to dress in style without spending a fortune or owning designer clothes; even be in sweet expectation. Her inspiring outfits on Instagram They led to conquer 484,000 followers.
Humberto Resendiz
The first Mexican It Boy of this top fashion influencer comes in fourth place with his 186,000 followers on Instagram.
Humberto Reséndiz is a young man from Villa Hermosa, Tabasco and professionally he works as a filmmaker editor and community manager, but he has become a very popular Internet celebrity on this social platform thanks to his photos with a variety of outfits used for multiple occasions.
Tom Levratti
That you find as The Alien, “want to conquer his heart”on Instagram is another of the fashion influencers that has a marked popularity that led him to reach over 151,000 subscribersattracted by her variety of outfits that she wears in her various publications.
Lilia Cortes
This is the exclusive profile of Lilia Cortés dedicated to beauty, fashion and the art of living in which she shares daily tips for parents to always be beautiful from head to toe.
Its content focuses on everyday makeup looks and shares makeup or makeup removal techniques, body products for daily care, perfumes, hand routine, among others that are followed by more than 142 thousand people.
Pauline Presley
Pauline, is a Mexican fashionista from Morelia who has gradually made a name for herself in the fashion world with her blog Oh my Dior on Instagram. this profile, tackles topics like fashion, beauty, trends, music and inspiration from a magical perspective which transmits a unique charm to your publications.
In this fashion story, Pauline reaches more than 75.3k people who follow her on Oh my Dior,however, this account has been inactive since January 2021. In your personal account @SheisMagic has more than 137 thousand subscribers.
dear milano
Andrea Maria is the Mexican behind Dear Milano, a fashion blog. She studied marketing at the Tecnológico de Monterrey. She lived in Italy to study fashion design at the Istituto di Moda Burgo. Upon his return to the country, he launched his blog and his Instagram account which he has 120,000 subscribers. Currently, Andrea Maria lives in New York.
classification outings
Unfortunately, any foray by a new channel into the ranking of the most followed fashion influencers in Mexico means having to say goodbye to someone. This year we say goodbye to Nathalie Britowho despite nearly 200,000 subscribers on Instagram, its exercise-oriented content. So we say goodbye to María Andrea Tinoco, with more than 90,000 subscribers.
We come to the end of our top with some of the fashion influencers with the most followers in Mexico; but we know that the list is long because the talents abound so there is surely a lack of options. If you know of any others we should include, let us know in the comments.
Image: Freepik
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What is experiential marketing? Keys and examples of success
One of the keys to 21st century marketing is that consumers prefer to invest in old experiences rather than material objects. In the age of social networks, this is truer than ever: we want to live experiences and share them with other people.
For companies, this is a great opportunity to connect with their audience, create unforgettable moments and generate virality and brand recall. is the era of experiential marketing. (more…)
