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At 87 rue de la Boétie, a stone’s throw from the former VERTONE locations, a Gorilla replaced a Biocoop magazine in 2021. This symbolic change is not anodized and reflects current trends well. Indeed, while fast trade did not exist, 2 years ago, there are now more than 115 dark stores in Paris and its suburbs. VERTONE is committed to deciphering these phenomena in a article available here. Conversely, then named by organic specialist stores was growing between 2018 and 2021 with an average of 110 openings/year, it stabilized for the first time in 2022 (LSA database).

Also, overall, I left organic, which will continue with strong growth in 2020 alone, experiencing an unprecedented decline after its debut in 2021. What are the reasons for this decline and how to revitalize this market?

The unprecedented decline of the organic market

While organic listing performed very well with double-digit growth between 2014 and 2020, it is declining for the first time in 2021: the organic turnover excluding catering is down 1.3%, i.e. €172 million With an even more marked decline in supermarkets around -4%.

Also, since organic plays a major role in the growth of mass distribution in 2020 alone, it contributes 30% of its profits at the start of 2022 (The source : IRI). This decline is explained by a stabilization of market penetration but also and above all by a drop in annual prices of nearly €20 per household, driven by a drop in the number of organic items per basket and a drop in the frequency of purchase.

Organic food no longer has the monopoly on “eating better”…

The French AB / Organic Agriculture label existed after 1985, more names than other labels now invade our packaging: Viande de France, Eco-responsible Orchards, ZRP / Zero Pesticide Residue, HVE / High Environmental Value, Bleu Blanc Cœur, MSC, Label Rouge… We are also witnessing the emergence of organic labels with stricter specifications such as Bio Coherence, Demeter, BIOPARTENAIRE or even Nature & Progrès, but whose notoriety is still low.

While organic had practically the monopoly of “better eating” a few years ago, it is regressing today, drowned in a jungle of logos and thus regressing into “competition”. in the eyes of consumers. Regarding the additions to the tools and the recent comparison of food products with Nutriscore or Yuka, where the uses have been exploited between 2018 and 2020 (they have a level of French use rating applications and other levels of Nutriscore in their food choices).

The French can thus very easily identify alternatives to organic products in order to consume better. When asked about improvements in their eating habits, the purchase of organic products only comes in 6^th position, cited by 40% of them, behind buying local products – cited by 48% – fresh products – 47% – seasonal products – 45% – cooking more – 45% – and Avoiding loss and waste – 40%.

These new expectations have highlighted some inconsistencies in the organic offer Sometimes with over-packaged products, with distant origins, with controversial subjects or even a poor nutritional profile. Especially since over the past ten years we have witnessed a boom in the organic offer in supermarkets, which can give the impression of an undemanding label… In fact, to tell the truth, yes 94% of consumers know the AB logo, they are nearly half believe they lack information and guarantees in terms of product origin, impact on health and the environment, product control or regulation.

It is more and more difficult for consumers to understand that they can find organic Spanish tomatoes out of season, or even organic charcuterie with nitrite salts at a time when links with cancer have been proven! All of this inevitably leads to a decline in consumer confidence ; Indeed, the confidence score attributed to organic is 6.1/10 in 2021, i.e. -0.4 pt vs. 2020, making it a less powerful quality marker than the French origin or the Label Rouge… 23% of French people also think that the specifications of French organic farming have become more flexible in recent years, i.e. +4 pts vs. 2020, another serious sign of distrust of this label.

Faced with this crisis of confidence, what are the ways to reconnect with growth?

One of the obvious clues to get back on the path to growth was to increase the organic offer where it is still under-represented, namely:

• on certain categories such as body care, confectionery or snacking
• at certain distributors, in particular discounters such as Lidl or Aldi
• In e-commerce, because specialists are not as advanced as large retailers in this area

But it is not the expansion of the offer that will restore consumer confidence; the only viable long-term solution is to restoring value to organic in the creation of an “augmented” bio; it is no longer enough to be organic to convince, you have to be organic and healthy, organic and local, organic and eco-responsible… Most market players are more or less effectively moving towards this strategy. We have identified two that are particularly advanced: the specialist distributor Biocoop, and the Jardin Bio Etic brand owned by Léa Nature. Both are also recognized among the top 5 of the most committed brands in France.

The Biocoop case

For the year 2022, Biocoop indicates that it wants to defend ” coherent, fair and accessible organic, which meets the challenges of healthy food and agriculture that respects our planet Demonstrating that they have the ambition of an “augmented bio”. Focus on some aspects of son engagement.

• Local commitments

Biocoop communicated in its last annual results 15% of local products are offered. By way of comparison, it is 1-2% at MSG and 5-7% at other organic specialists. The brand is also relocating some of its sectors (honey, red fruits, almonds, etc.) to be able to increase its rate of French products (to reach 86%, with a target of 90% by 2025).

• Commitments on health

Biocoop is reworking its private label range to eliminate all traces of ultra-processing from 2022, in partnership with Siga, a rating system adapted to the level of food processing. By way of comparison, 30% of the French organic offer and more than 60% of the conventional are ultra-processed.. In June 2022, the teaching is finally announced to permanently eliminate its nitrites in its Biocoop brand charcuterie.

• Commitments for the environment

The idea was set for a 50% Zero Waste offer by 2025:

• via the development of bulk which represents 34% of the products offered (when Biocoop despite less than 1% of the food market, it represents almost 20% of the bulk market in 2020)
• via the deposit with an available offer plus 170 magazines with a target of 470 magazines for the end of the year and 100% of the park in 2025. Biocoop and market elsewhere no plastic water bottles after 2017.

• Commitments for societal impact

To promote the ambition of a 30% “fair trade” offer and 100% of the magazines involved in a solidarity program for 2025, Biocoop participated in the creation of a Bio Equitable label which guarantees a model of social agriculture, green and consistent. These different alternatives allow it today to weigh 20% of the fair trade market. We can also mention the programs ‘Bio Vrac pour Tous’ (support for solidarity and social groceries to make organic bulk available to people on low incomes) and ‘Collecte bio solidaire’ (collection of organic products in magazines for associations local).

The organic garden case

In 2020, Jardin Bio, the No. 2 brand in the organic grocery market, is changing its name to become Jardin Bio ethicsacronym ofANDcompany citizen committed to the development of Jterritories and organic sectors, for the benefit ofYoI didn’t careconsumer health and nutrition, while preserving the VScase and biodiversity. This name change is accompanied by a charter of 50 commitments already met and quantified objectives for 2025:

• For the E (Corporate Citizen)the brand undertakes to offer 40% of the offer in fair trade and to increase the shareholder’s salary to 10% at most
• For the T (Territory and Sectors)Jardin Bio Etic wants to offer 150 products certified Origine France Garantie and manufacture in France more than 80% of its ranges
• For the I (Safety, Health and Nutrition)the industry will guarantee that 70% of them are offered in Nutriscore A and B and 90% without added flavor
• For C (Climate and Biodiversity)mark the commitment to 100% packaging in recyclable or biodegradable materials and a maximum of 5% of the supply containing animal protein (with animal welfare certification)

To conclude, in order to respond to the attentive news from consumers, more and more brands and distributors will therefore have to offer “augmented” organic products, as Biocoop or Jardin Bio Etic already do.

The challenge for the brands involved in this process, and more generally for the AB label, will then be to let consumers know about it. Note indeed in 2021 a drop in the “noise” made around organic products, in particular in advertising (-10pts vs 2020), on social networks (-7pts) or even on POS (-3 pts).

In short, know-how and know-how to regain the confidence of the French.

An article written by

Yesterday an American judge ruled that Robin Hood was to follow up on a lawsuit alleging market manipulation linked to the stock rally memes in 2021.

A judge’s rule on the accusation of market manipulation of Robin Hood

the judge Cecile Altonaga decided that the trading platform Robin Hood had to go through with a lawsuit regarding several stocks in the stock market rally in 2021.

Robin Hood indeed Temporarily prevented its clients from buying certain shares at the beginning of last year. This because of the height of their market. The trial was stopped for community rally and outrage Robin Hood.

These actions included GameStop and CMAboth at the heart of the frenzy of the actions of memes which in 2021. Retail investors bought these shares in large quantities, causing the price to rise sharply. In return, the trading platform follows restrict trading in these stocks much to the anger of traders.

The social media reaction despite heavily on hedge funds that shorted shares of memes. The temporary halt in stock purchases of these companies has also shaken overall market confidence.

Bonus: India is investigating 10 exchanges for laundering over $125 million in cryptocurrencies.

The stock market knows a time hard

The year 2022 by Robin Hood was not great, with several notable events. The platform had to cut 23% of its workforce this district, while its trading branch of crypto He was fined $30 million in a landmark case.

Meanwhile, there are rumors that FTX consider acquiring the exchange. CEO Sam Bankman Fried SBF denied the rumorsalthough he holds a stake of 7.6% Dance Robin Hood.

In return, I wasted the hard times of Robin Hoodthe company is focused on expanding its business. the provost of start a custodial wallet to compete with the giants coinbase and Metamask. He plans to legally join the British Cryptocurrency Society Zigluwhat prepared him a foray into Europe.

Robin Hood seems to be struggling with the difficulties he has encountered. However, the process will be closely watched and could deal another blow to a company that has been trying to turn around since last year.

News: Binance Labs has revealed a strategic investment in the Ankr protocol.

Key trends: Vitamins and Dietary Supplements Market Report 2022

Supplement Industry Overview

• The online vitamins and supplements industry has grown throughout the Covid-19 pandemic from 2020 to 2021 and will continue to grow in 2022.
• The rapid growth of the e-commerce sector due to the pandemic in 2020 has resulted in a number of new and existing nutritional supplement brands being sold 100% direct to consumers online.
• The supply chain disruption caused by the pandemic will continue to pose challenges for supplements in 2022 and likely into 2023. Those with multiple sources of suppliers or a stockpile of raw materials reserved for them at manufacturers will win.
• We also saw increased competition due to increased demand as more people focused on health and wellness. Particularly in the immune system support segment. This should stabilize over the next 2-3 years.

Will supplement sales continue to increase in 2022?

The medGadget website reported on a study conducted by Fact.MR which reports through 2022 that nutritional supplement sales will grow by 6.7% compound annual growth rate (CAGR) from 2017 to 2022. During of this period, the CAGR will exceed a value of $97,688. million.

NBJ expects a sustained industry boost through 2024 and beyond, driven by the effects of the pandemic.

And the dietary supplement market is expected to reach $272 billion by 2028.

Key Market Drivers in a “post” Covid World For Dietary Supplements Market 2022

Unsurprisingly, sales of immune health, stress relief and heart health have increased during the Covid-19 pandemic.

The impact of Covid on the supplement and vitamin industry will continue. Some people think it may never really stop because a post-covid world may not be a thing. It’s been over 2 years and we don’t know if we’re in the middle or the end. However, many people are done with it mentally.

A key driver for the dietary supplements market in 2022 will continue to be consumer awareness and the prioritization of wellness and prevention. This shift in consumer focus towards a proactive health prevention approach changes some things.

First the business model. Opening of telemedicine and online wellness consultation. This is a great opportunity for all supplement companies. I consider this opportunity as an extension of the brand’s range. For an existing supplement company, your customers already know your brand. Adding an additional nutritional consultation service is therefore a natural choice and a great added value for your brand.

Second, the consumer mindset has changed. Now, a proactive approach to the treatment and prevention of potential illnesses is the starting point. Whereas before Covid it was always said in the direct response space that prevention never sells. The most sore spots in the customer’s mind are where the money is. It has been and always has been. But this shift in consumer sentiment due to the pandemic is making it easier to sell prevention and wellness. This shift in consumer behavior towards prevention may last much longer than Covid. And that’s a good thing for the supplement market.

Let’s All Binge Netflix and Work From Home

Another key driver to complement the growth was the shift to a more sedentary lifestyle due to the first lockdowns in 2020. Two years on, many people are still working from home and as a result not only watched a ton from Netflix, but are now firmly entrenched in a new way of life.

The new journey from bed to home office is one of the main drivers of demand for dietary supplements. The popularity of dietary supplements, aka “super foods”, is increasing due to the bad eating habits we all adopted when we were stuck at home. The pandemic has created a surge of healthy indulgence and I don’t see the superfood trend slowing down anytime soon.

The Elephant in the Room – Inflation

Oh boy is the inflation here.

The rising cost of health care is no exception. U.S. healthcare spending rose 4.6% in 2019 to $3.8 trillion. Slightly faster than what was seen in 2017. Add to that the cost of Covid-19 tests and vaccines and add inflation on top of that and it creates the perfect storm effect for rising prices.

This has the effect of shifting the focus more towards prevention. Prevention through the use of supplements with the aim of reducing long-term health costs at the level of the individual consumer.

This could mean a brighter future for the health supplements market in 2022 and beyond. But what is unknown is the ability of buyers to continue paying higher prices for supplements. Many supplement vendors are raising their prices to compensate for pressure from many sides, inflation being just one.

We all want privacy

On top of all that, there’s been a major shift in browser privacy in 2021 since Apple went to war with Facebook and Google. Apple’s iOS 14.5 Safari third-party cookie tracking update has wreaked havoc on many health supplement advertising accounts. More on Facebook than anywhere else, but Google ads were also negatively affected.

This has certainly driven the cost of acquiring a customer higher in 2021 and will continue to do so in 2022, with increased competition driving up ad auction prices. It is becoming more and more expensive to acquire a customer in general at all levels due to browser privacy which has a direct impact on advertising attribution. Personally, I think this is just a short term problem. Google is already making innovations in advertising modeling that go beyond the cookie. And I wouldn’t be surprised if by the end of 2022 that’s no longer a problem. I don’t know what the solution will be, but I’m sure there will be one, or a new advertising platform will appear for direct marketers.

As a result, Facebook advertising for health supplements may be reduced by a few pegs. And switch even more to influencer marketing in 2022.

Overall The Dietary supplements market 2022 seems to be the start of some changes for the health supplements market

The shift in how people think about health from cure to prevention will impact everything from marketing opportunities to how people buy supplements online.

As a result, we will continue to see an increase in online sales of fundamental health supplements. Supplements like multivitamins, B-complex, magnesium, vitamin C, D, and zinc. As more and more millennials and young people continue to push this trend higher. This increase in general awareness of the supplements will benefit the market as a whole. Rising tides raise all ships.

As people change the way they view their health, some things are going to be here to stay. Two of the biggest are virtual wellness and healthy snacks.

The year 2022 will also continue to push the lifespan meta-trend further. Healthspan is a variant of Lifespan. Which is defined as years of healthy, disease-free life rather than just anti-aging and beauty. Which affects how these health niches might alter their positioning. To match the feeling of where the culture is currently going.

Healthspan will look at how we can live healthy lives, whatever our age. We will see this tendency to support health with diet, lifestyle and supplements not in middle or old age, or only when a health problem arises, but throughout our lives. It’s more than just immune support against covid. It is also part of the healthy superfood trend.

Some supplements to watch in 2022 against this trend include anti-inflammatories, supporting healthy blood sugar balance, reducing free radicals and still supporting immune resilience.

THERE ARE THREE FUNNELS EVERY HEALTH SUPPLEMENT COMPANY NEEDS TO BUILD A MULTI-MILLION DOLLAR EMPIRE…

Through our work in the eHealth space, we’ve had the opportunity to observe hundreds of healthcare companies.

We’ve uncovered the three review funnels that make the difference between an average supplement company selling only on Amazon and a multi-million dollar health empire and compiled our findings into a short, concise eBook.

Get your free eBook

Google is the largest search engine in the world, there is no doubt about that. There are billions of searches achieved every day on the platform and a global market share of over 86%, compared to competitors.

With so much research conducted through the platform, can you imagine the level of data intelligence that companies could compile on trends, consumer behavior, and other valuable insights?

What if Google itself not only collected this data, but also shared comprehensive analytics with you based on billions of queries made by its users? Well, that’s exactly what Global Market Insights offers monthly on the Think with Google .

In this article, there is a bit of his latest update, in sharing extremely valuable information about the current global scenario of great financial uncertainties and its impact on consumer behavior.

The new search behaviors

The expression “new normal” spread throughout the world as an association with the habits and behaviors of the population during the pandemic period.

This new reality, added to the various political and financial crises that we are experiencing worldwide, has drastically changed the way in which the population consumes products and contracts services, mainly through the Internet.

In this context, Google Market Insights has provided very interesting data on recent research patterns from different perspectives: Mitigation of inflation, financial knowledge, consumer research, including online and offline..

Inflation Mitigation

The current scenario has achieved an increase in inflation in the vast majority of countries. In this context, Google has seen an increase in searches such as: “buy 1 get one free” and “promotion code”. Additionally, searches for “mortgage” have grown more than 100% year over year.

financial knowledge

In addition to trying to reduce inflation, he has habituated a large increase in research related to financial education. Searches for “more stocks to buy,” “interest rates” and “credit card benefits” have risen sharply in recent years.

consumer research

Searches related to cheaper cars grow more than 90% year after year. In addition, there has been a considerable increase in inquiries about “when will prices drop” and “when is a good time to buy…” A clear picture of consumers’ concern about finances in their decision-making.

Online and offline shopping

At the same time that there was an increase in searches for finance and promotions, queries related to “malls”, “open stores”, “online shopping dresses” and “delivery apps” had a very significant increase.

This shows that even if people are worried, they have the intention to buy, with a shift to omnichannel growth.

Scenarios in a post-pandemic world

In the During/post-pandemic world, “digital” is stronger than ever. Telecommuting, which many did not believe could work, is already a reality in the lives of many people and the balance between work and well-being is a trend that is here to stay.

Many companies that only worked in the offline world will be forced to quickly ingest the digital world for survival.

On the consumer side, social isolation has changed, or rather accelerated, new digital consumption habits, resulting in an impressive increase in online shopping since the start of the pandemic.

At the same time, we find ourselves in the midst of various financial and political uncertainties on the world stage. And the insights compiled by Google clearly show the consequences of this on consumer purchasing behavior, as the size of our wallet has been much more important than ever before in the decision-making process.

Research buttons like “when is a good time to buy…” or “when will prices drop…” show that consumers are seeking (even more) information before making a purchase decision. You are precisely in this moment of decision that you insist on being necessary to stop more and more present. But how is this achieved?

How to prepare your marketing for this new scenario?

With less purchasing power, your consumer’s buying journey or journey often extends.

To shorten this journey, the strategy of many companies at the moment is directly linked to declining offers and promotions of their products and services. Thus, the consumer who is undecided has more “fuel” to make his decision in less time.

And works? Of course! As noted above, searches related to “buy 1 get one free” and “promo code for existing users” are growing 60% and 100%, respectively, year over year.

But is this the only solution? certificate no.

Promotions and offers are excellent strategies to attract people who are at the bottom of the funnel. However, as we said before, financial problems slow down the purchase decision and many people turn to Google to see if it is the best time to buy certain or to evaluate the cost-benefit ratio to buy them.

What if, by conducting research related to decision making, your company could educate that customer and guide them on their journey? this is when Content Marketing looks more effective.

Content Marketing is the marketing strategy focused on involving a public object and creating new customers through the creation of relevant and valuable content. Through it you attract, involve and generate value to people to create a positive perception of your brand and thus generate more business.

Some benefits that it will bring to your company are:

• Increased reliability and brand recognition;
• Audience and community building;
• Lead your consumers through the purchase process and, consequently, in decision making;
• More traffic to your website (especially when the content is made on the company blog).

Therefore, in a scenario with so many uncertainties, your lead, who is indecisive, can be educated and led to make more decisions through the content that your company offers.

Therefore, the decision of your company must be: do you prefer that your client be guided and educated by you or by your competitor?

In this context, there is also a piece of golden advice: if you want to advance in the Content Marketing of your business, you can program a city with the experts of Rock Content and find the best solutions to create your Marketing results.

In addition, we have several free materials on the subject! Simply go to our resources page and download complete content and tools on Content Marketing.

conclusion

The data and analysis offered by Google Market Insights provide very important information about the real behavior of the consumer in a context of various financial and political uncertainties.

It is possible to observe that my alternative consumers are looking for help to educate them financially and improve their purchase decisions, with a considerable increase in the business of shopping malls and their applications.

For all these scenarios, the most effective marketing strategy is, without a doubt, Content Marketing.

Through this, you company has the opportunity to educate your potential consumer and guide them on their purchase journey for better decision making.

The market is high for marketing professionals. A survey by ManpowerGroup revealed that the shortage of skilled labor reached 75% worldwide. Some of the top areas that require talent include technology, sales, and guess what…marketing.

And that’s not all. Linkedin data shows a 47% increase in demand for technical skills in advertising over the past five years. As for creative skills, this increase was 25% from 2015 to last year.

In other words: companies and brands are looking for Marketing talent and the best-prepared professional stands out for this good time within the profession.

The opportunities become even more attractive when we add the element “remote work“A las preferencias, ya que la aceleración de esta modalidad, debido a la pandemia, es una realidad innegable. Y también es innegable que la mayoría de las empresas tuvieron que optar, por lo menos, por un modelo híbrido entre el escritorio y el foyer.

The characteristic of work related to Marketing, added to the demand for qualified professionals in the sector, is what translates into increased opportunities in this market.

And, to help you take advantage of this growing market (whether it’s getting into the field or taking a leap in your career), we’ve separated the main booming areas so you can learn more about them. topic.

SEO Specialist

SEO is the set of strategies aimed at providing the best answers to people’s doubts and, thus, gaining importance in the ranking of search engines, such as Google.

The professional in this strategy is responsible for understanding how to align the company’s business objectives with SEO objectives, planning, implementing and monitoring a strategy that guarantees more organic traffic to the website and blog and, therefore, more leads and sales. .

The SEO specialist must first and foremost know a lot about the audience they are targeting, but also keep up with Google updates and understand how to plan and produce content in the way users expect.

Also, to help you in your work, it is important to know about keyword tools like Keyword Planner and Semrush.

As it is essential in the strategy of organic traffic in Digital Marketing, that is to say in the actions that will bring traffic to the company without investing in advertising, this specialist is increasingly valued and sought after.

Social Media Manager

It is practically impossible to think of a Digital Marketing strategy today without involving social networks. HubSpot’s State of Marketing Trends 2022 report, in partnership with Rock Content, Litmus, and Wistia, reveals that social media is the most important channel for 44% of businesses, followed by blogging and email marketing.

But of course, in an environment as crowded as the large networks, it is not enough to “be there”. Effective brand management is required, a qualified professional and/or a team behind it.

The social media manager is responsible for exactly that. On a daily basis, he plans content, prepares the editorial calendar for social networks, manages campaigns and monitors results.

This professional should keep up to date with not only platform settings and updates, but also social media content and trends.

As it is the face of the company, it is also essential that it is aligned with the business objectives and the image it wants to present in the market.

copy writer

Copywriting is the strategy of producing text which in digital marketing aims to convince the reader to perform an action you want, for example, buying your product or downloading rich material.

A copywriter is nothing but the professional responsible for producing these persuasive texts. And to have a fundamental role in the sales process and other conversion strategies, this professional is highly sought after by companies.

Plus, it’s an even harder skill to find among professionals. According to an unsupervised survey, 39% of professionals surveyed said writing and email marketing are the weakest skills in their departments.

This professional is responsible for producing text-based content for conversion-focused digital marketing campaigns and strategies. You can work directly with email marketing, social media campaigns, ads, video scripts, captions, product launches, and more.

The copywriter, when producing the text, must follow the techniques and triggers to persuade and sell with words and for this reason, it is very important that this professional knows the person he is writing for and masters the elements of Copywriting.

GrowthMarketing

Finally, another booming area of ​​marketing is growth. Before talking about this professional, it is important to first understand this type of marketing.

Growth marketing is a method that aims to help a business grow steadily, attract new customers, and build long-term relationships to maintain and increase revenue. In other words, this Marketing strategy is not only related to attracting customers, but to the whole after-sales process.

Because it is directly linked to turnover and the expansion of the company, the IT professional GrowthMarketing is booming and is increasingly sought after by companies. This is responsible for developing and conducting marketing experiences with the goal of optimizing and improving results and a specific area or metric.

Also known as growth marketers, these professionals have skills in A/B testing, experimentation, and data analysis, as well as a grasp of growth hacking strategies.

There are many opportunities for marketing professionals and the market is looking for the best candidates. What career are you going to have?

Recently, the Bank of England has declared the need for stricter financial regulation. The BoE cites the recent cryptocurrency crash that caused a loss in value of over $2 trillion.

Stricter regulation of CRYPTOCURRENCIES,

The Bank of England has urged world authorities to tighten regulation of the cryptocurrency industry. yourNo recommendation to prevent them from becoming a risk to financial stability.

She said that the drop exposed the fragility of the crypto market, recalling the previous financial turmoil. In its latest Financial Stability Report, it stated that the extreme volatility in crypto markets, including stable coinsled to a “sell” and a prolonged fall in prices.

Although overall financial stability is not threatened, the bank fears that to them risks systemic do not increase. That, a measure as cryptocurrencies become more intertwined with the broader financial system. Therefore, cryptocurrencies could be in the future. For this reason, he calls on “a improved regulation and enforcement by leaders”.

jon CunliffeDeputy Governor for Financial Stability, said: “Now we need to put in place the regulatory system that will manage these risks in the crypto world the same way we manage them in the mainstream world.”

Read: Chinese court prohibits local companies from paying salaries in cryptocurrencies and USDT.

A significant reduction in the total value of cryptos

following theearth collapse in May, the market crypto caught the attention of regulators. This was followed by the network Celsiuswhich interrupted all activity. Additionally, the prolonged bear market has caused companies to lay off thousands of employees.

In fact, the entire crypto market it lost about $2 billion in market capitalization. All of these factors have been brought to the attention of regulators to develop a better framework for monitoring activity in space. cryptothe Bank of England said.

In addition, the bank also plans regulate stablecoins along with the general financial system. He also tried to integrate the stable coins of the system in a special system of government. The financial authority further said that the Terra debacle will be reviewed before new crypto rules are enacted. This is to ensure that such incidents do not happen again.

On the other hand, theEurope is also preparing to elaborate better regulations to mitigate the risks associated with crypto assets.

Bonus: Voyager Digital went bankrupt after suspending trading on their platform.

We have repeatedly mentioned the importance of communication tools. customer relationship management, o CRM in relations between companies and their customers.

When making their choice, each entrepreneur is confronted with a wide variety of digital platforms geared towards business management which promise to be the best on the market, but the truth is that each offers different approaches that you can benefit more or less from the specificities of each profession.

CRM Comparison: Pipedrive vs. HubSpot

Given the importance of management tools for companies today, we have decided to provide a comparison of two of the main CRM offers on the market. We refer to pipe reader Yes hub-spot, of which we will make a comparison based on their functions, advantages, disadvantages and focus. This way, you will have a basis for deciding which tool can best meet your business needs.

pipe reader

We’ll start by describing Pipedrive, the younger of the two tools, which was created in 2010 by Timo Rein, Urmas Purde, Martin Henk, Ragnar Sass and Martin Tajur. This platform was born from the need to create a tool that “it will adapt to the needs of people who make real sales”. Thus, the software created by Pipedrive focuses on prioritize supplier needs; in this case, more than 100,000 companies in some 175 countries.

Pipedrive is a comprehensive tool and its seller-promoting feature gives businesses more development in this aspect. It allows you to boost your conversions and tracksmanaging to close 28% more cases on average. However, this assumes a more restricted scope for work teams since it does not take into account other important areas such as marketing, labor relations, etc.

Among the various functions presented by Pipedrive we find the managing leads, automating sales processes, and generating campaign leads and reports. It also has email campaign management features and integrations with various services, which bolster its approach to sales.

advantage

• Customer communication management becomes closer thanks to its chatbot, call and email solutions.
• Its automated processes are ideal for optimizing the resources and time invested in the tool.
• Getting started with Pipedrive is very helpful, as once logged in, the CRM walks you through its features and how to integrate them into your business.
• Defined funnels or the ability to create your own.
• Transparent view of sales with automatic call and email tracking.
• Ensure process safety with a strong safety net.
• Measurement of results based on established objectives.
• Lots of integrations.
• The AI-guided sales assistant is useful for inexperienced sales teams.
• Defined funnels or the ability to create your own.

Disadvantages

• Support limited in some respects.
• Integration focused on SMEs (can also be an advantage).
• Feature offerings are limited on basic plans.

We spoke to Pipedrive and they offered a 30 day free trial for our readers, plus a 20% discount on the first year from the following link:

Pipe driving test

Central point

We are now going to talk about HubSpot, a company founded in 2006, as cloud-based sales and marketing software, with which companies can apply strategies of inbound marketing. In 2014, they decided to widen their scope, so they developed HubSpot CRM Free, which connects to the different platforms where sales processes take place, such as emails, phone calls, websites Web and social networks.

advantage

• They have many free features.
• It is a Google Certified Partner.
• Easily integrates with popular apps on the market like Microsoft Dynamics, Selling power, Shopifyamong others.
• Every prospect touchpoint is logged and it’s easy to track the strategies used.
• Its interface is easy to learn.

Disadvantages

• Although it has many free features, sometimes they are not enough to cover business needs and adding more advanced functions such as marketing, service or sales hubs can be expensive.

• It’s not very flexible when you want to customize more complex sales processes.
• With the free CRM, hierarchies cannot be added to users, so all shared information can be seen by everyone in the company.

Image: Depositphotos

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