LinkedIn is making its 20 most popular LinkedIn learning courses available for free throughout August
Are you looking to improve your skills for a job change or career development in the second semester?
That will help – today LinkedIn released its list of the 20 most popular LinkedIn Learning courses in the first half of 2022. On top of that, LinkedIn is also making each of these courses free until the end of the month – so now just might be the best time to jump in and brush up on the latest rising skills in your industry.
According to LinkedIn:
“As the Great Shake-up slows and the job market cools, professionals are taking skills-building more seriously. The pandemic has accelerated change in all sectors and, as a result, the skills needed to do a job today have even changed from a few years ago. Professionals react by acquiring new skills to sustain their careers and face the present moment. »
LinkedIn says more than seven million people have taken these 20 courses this year, covering everything from improving communication, project management, coding, strategic thinking and more.
Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:
- Definition of objectives: objectives and key results (OKR) with Jessie Whiter
- Essential Excel Training (Office 365/Microsoft 365) with Dennis Taylor
- interpersonal communication with Dorie Clark
- Cultivate a growth mindset with Gemma Leigh Roberts
- Foundations of project management with Bonnie Biafore
- Use questions to foster critical thinking and curiosity with Joshua Miller
- The Essentials of Team Collaboration with dana brownlee
- Unconscious bias with Stacy Gordon
- Learn Python with Joe Marini
- Communicate with confidence with Jeff Ansell
- Speak confidentially and effectively with Pete Mockaitis
- Learn the OWASP Top 10 with Caroline Wang
- Power BI essential training with Gini von Courter
- Strategic thinking with Dorie Clark
- SQL essential training with weinman bill
- Develop your emotional intelligence with Gemma Leigh Roberts
- Communication basics with Brenda Bailey Hughes and Tatiana Kolovou
- Agile Foundations with DougRose
- Fundamentals of digital marketing with Brad Batesole
- Critical mind with Mike Figliuolo
If you’ve been thinking about improving your skills, now might be the time – or maybe it’s just worth taking some of the programming courses, for example, to better understand how to communicate between departments on projects.
Or you can take an Agile course. If, you know, you don’t trust your own management ability.
Classes are available for free until August 31 through the links above.
Having a hard time coming up with content ideas to share on social media? Do you want to know the types of content that work best on LinkedIn?
The Brafton team shares their LinkedIn content tips in this infographic.
This is what the list does:
- blog posts
- third party content
- native video
- Text only
- Photography and illustrations
In addition to these, more recent research has also indicated that carousel posts work well on LinkedIn, and with LinkedIn currently implementing a Native Carousel option, that’s another consideration (you can also create carousels by uploading a PDF with separate images on each page).
Take a look at the infographic for more.
A version of this post was first published on the Red Website Design blog.
LinkedIn users have been posting improvised carousel posts for some time, using its PDF attachment option to create individual frames. And now LinkedIn has decided to make it a full-fledged feature, with a new “Carousel” post option added to your editing tools.
As you can see in this example, posted by a social media expert Matt Navarresome users now have the option to create a carousel post as part of LinkedIn’s update process.
Tap it and you’ll be guided through the carousel creation process, which lets you choose multiple still images and/or video clips to add to your post.
As you can see here, you can also add alt text in the setup process, while you can also rearrange the order of your uploads as you wish, before publishing them to the app.
LinkedIn confirmed that it is currently testing the new feature, which it hopes, “allow creators to share their knowledge in a more visual way.
However, as noted, LinkedIn users have been posting carousels for a few years anyway.
In 2019, LinkedIn added the ability to attach PDF files to your LinkedIn updates, which then converts your document into a multi-image preview set, which users can browse through.
JThe intention of the update is to showcase documents and presentations in the app, but users quickly realized that you can create LinkedIn carousels by uploading separate images to each page of your PDF.
It’s actually become a popular posting option – in fact, last month Socialinsider reported that nactive documents, as in publications consisting of PDFs uploaded directly to LinkedIn, generate 3 times more clicks than any other type of content.
It’s a pretty safe bet to assume that the carousel workaround was largely responsible for this, and given its popularity and usage, it’s no surprise to see LinkedIn convert it into a posting option. legit, with its own dedicated functionality.
So, now you don’t need to use the old sneaky anymore, and you can post carousels directly. Which, given the aforementioned engagement stats, is probably worth considering in your LinkedIn process.
LinkedIn says it is testing carousels with “thousands of creators” first, before rolling out the option to all users after that failure.
You love posting on social media and seeing the engagement that comes with it, and social platforms have been a part of your life forever, so you’re probably pretty good at it by now.
But could you really earn a living as a “creator”, thanks to partnerships with brands and advertising tools integrated into the various applications?
As you’d expect, creators are currently in high demand, with new data from LinkedIn showing that job openings for creators have almost tripled since 2021.
According to LinkedIn:
“With social platforms such as TikTok, Instagram, YouTube and Facebook leading the way, job opportunities in the creator economy are most abundant in the technology and information sectors, according to data from LinkedIn. And it reflects a wave of hiring that extends far beyond the on-camera stars that light up our newsfeeds.
Another element of growth in this regard is administrative and support roles for creative talent, as more brands look to partner with these new stars in their campaigns.
And it’s not just in the areas of current trends that designers are attracting attention.
“The first waves of designers (and their more vocal cousins, known as “influencers”) tended to be concentrated in flashy industries such as fashion, pop music or luxury travel. But as this new chart from LinkedIn’s Economic Graph team shows, every US economic sector is eager to get creators to work.”
It could open up new opportunities for you to explore your passions and build a presence, which could ultimately become your key career path.
See the full list of LinkedIn creator information below.
For the third year, the Digital Reputation Consulting Company public delirium He published his annual report on his communication on LinkedIn from the CEO of his largest company which operates in Italy. The mappatura** class and thirty apicali leaders with more followers, to deepen the loro strategy e risultati. On the 275-member panel, the number of CEOs presenting their LinkedIn is indicatively stable by 2021 and represents 71% of the total.
ALONG THE LEGGINGS: Employer brand: update guide until 2022
As long as I settori rappresentati nella Top 30, updated June 30, 2022: il Finance confirms that it is more present with ben 7 manager, in crescita rispetto al 2021 dove no solo quattro. Poi Energy & Utility with 5 and Automotive and Retail with 4. For the bonus also the Food&Beverage set with ben 3 CEO in classifica. Grande assente di quest’anno il Pharma, also by i changed to the top.
I 10 social CEOs who followed their Linkedin in 2022
It continues to steadily increase the average follower of the thirty CEO plus seguiti: 29,300 quest’anno, ben 7,100 in more rispetto all’anno scorso e 14,700 rispetto al 2020. Stephan Winkelman di Automobili Lamborghini (121,600, +42,000), Luca DeMeo Groupe Renault (93,900, +30,400) and Nerio Alessandri di Technogym (69,900, +17,800), his podium at the post of Marco Alverà (70,700 followers, +14,700), guest of the avendo panel of the recent lasciato the Snam guide.
I be a leader I have no distance Giampaolo Grossi di Starbucks Italia, which with 18,600 new subscribers increased its quota to 48,500 and conquered the fourth position (+4 positions compared to 2021), Corrado Passera di illimitity Bank (45,700, +7,100) and Francesco Starace di Enel (44,400, +5,000) only if he changed position by 2021.
Per la prima volta nei 10 also una gave: Cristina Scocchiawhich Kiko Milano moves to illycaffè and climbs four positions with 20,400 new followers for a total of 41,700. Chiudono the Top 10 Claudio Descalzi di Eni (41,200, +4,600), Andrea Pontremoli di Dallara (33,500, +8,400) and Bartolomeo Rongone di Bottega Veneta (30,700; +11,700). Scivola invece fuori dai dieci Francesco Pugliese from Conad (29,400, +5,000).
Stabile a tre il numero di CEO gave in classifica: oltre alla Scocchia ea Silvia Candiani di Microsoft Italia (20,500; +5,600), fifteenth, also Elena Goitini di BNL – BNP Paribas Italy (10,800, +6,100), twenty-fifth. Top 30 scene Fabien Scavolini from Scavolini (45°).
Tanti nuovi Manager in the TOP 30 CEOs who followed his LinkedIn
Tanti nomi nuovi nella Top 30, also thanks to the diversity of developments at the top of the aziende.
Tra the new entry troviamo Pierre Labriola (14 100) da quest’anno al vertex di Tim, Pierrobert Folgiero (13,000, +6,700) passed from the Maire Tecnimont Group guide to that of Fincantieri, Fabrice Gavelli (9,900), Chairman and Managing Director Italy & Greece of Danone Company, and Giannalberto Cancemirecently appointed CEO of Leroy Merlin Italy (9,500).
The manager who climbed più posizioni è Andrea Orcell di Unicredit (12,900 followers) which with 11,800 new followers rose from 139° to 21° position. “UniCredit Group in 2019 abandoned mainstream communication on Facebook and Instagram, focusing on its corporate and international approach”- Stefano Chiarazzofounder of public delirium and author by FrancoAngeli of the book Social CEO.
Digital reputation and brand advocacy per manager che lasciano il segno – “Its LinkedIn has increasingly dedicated laughter growth to supporting its CEO, whose follower growth will come with post frequency in line with the Top 30 average and an engagement rate of 4.4. %, above average. ”.
If I distinguished by the crescent impegno and the consequent increase in followers before Claudio Domenicali di Ducati (30,200, +26,000; 11th, +33 positions), Rowing Ruffini di Moncler (12,100, +8,100; 22nd, +23), Stefano Donnarumma di Terna (11,100, +6,800; 24°, +18), Elena Goitini di BNL – BNP Paribas Italy (25th, +13) and Stefano Venier (9,700, +5,000; 28th, +11), former CEO of HERA who recently moved to Snam. The complete Top 30 can be viewed at pubblicodelirio.it.
CEO posting strategy followed on LinkedIn
I chief aziendali in the observation periodMarch-June 2022, did not publish an average of 5.8 publications per month, Data slightly higher than the previous year (5.7 from the end of March to the end of July 2021). francesco Puglia è in assoluto il più active with an average of 31 publications per month after post, divided and articoli.
second Stefano Rebattoni of IBM Italia with 17.8 e poi Silvia Candiani from Microsoft Italy and Giampaolo Grossi I posted his LinkedIn 11.5 and 11.3 times per month respectively. Guidano wins by ‘engagement rate* Rowing Ruffini 9.4%, Stefano Venier 9.2% and Cristina Scocchia 6.5% compared to the low frequency of publication (respectively 1, 2.8 and 1.3 after one month), if there is a large deviation from the average of the Top 30: 2, 2%, up 0.5%.
In 2020, the content map published by the manager during the confinement operated by the Délire Public was emersi four possible, and not necessarily alternative, approcci all’executive communication on LinkedIn: journalist, opinion leader, sympathizer and activist. If I confirm in particular and first due: “Tra i CEO della nostra Top 30 restano prevalenti due editorial strategyi” – Rivela Chiarazzo – “Chi punta sull’amplificationcazione delle novità aziendali e chi implies the own rete rispetto alla own visione del mercato in cui opera”.
The activity of the CEO più followed his LinkedIn
In 2020, the health emergency will lead to an increase in Supportche raccontavano in tempo reale quello che stavano fando per el comunità interne e esterne, questo approccio si esta gradually enlarging agli ESG (Environmental, Social, Governance).
Complicit to greater self-confidence in pitting the climate emergency, the crystallization of Diversity and Inclusion policies, and the urgency to make decisions in response to the new geopolitical conflict, so many CEOs have responded to their LinkedIn initiative from their own company.
Alcuni di loro stanno igniting net position with the aim of guiding the own azienda and the sector has seen a real change. A communicative scelta that goes oltre he support and he leader of opinion and if he configures to come activistimpegnato in prima linea nel promoovere azioni concrete en favor of the Bene Comune its important social, environmental and political question which is not always correlated to profitti aziendali.
Tra i manager more attivi, Fabrice Gavelli, che già nella bio su LinkedIn si presente como “Activist de Brand Activism”. The new AD of Danone Company in Italy and Greece has decided to walk towards the B Corp as a virtuous model to which it refers if it actively promotes a confrontation and a shared project with its other leader in favor of a common benefit.
Emergono in such a sense too Francesco Pugliese di Conad e Diversi CEO in the energy market, where the partnership between aziende e setore pubblico is increasingly central.
In general, though, if you notice a mostly cautious approach, it’s a polarizing theme like the war in ukrainewith most of the manager preferring non esporsi.
Tra i leader che ne parlano”A telegraphic announcement of the misure adotate e delle iniziative di solidarietà prevails, in alcuni almost chiudendo temporarily I comment” – comments Chiarazzo – “C’è poi chi ha simply condannato l’invasione dell’Ucraina, I learn il fianco a richieste legate alle zioni concrete intraprese”. Another demonstration of the pericolosità di cavalcare gli hot topic anziché will follow a decisive strategy also its social media: fare prima di raccontare.
Looking for a marketing-related read for the long weekend?
LinkedIn has released the second edition of its digital magazine “Big Thinking”, which includes a series of interviews, insights, tips and notes on various marketing topics and trends.
The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips — from Disney no less.
There’s also a section that looks at how marketers can mitigate cookie tracking data loss and how to build employer branding (and why you should).
LinkedIn also included expert interviews on customer experience, digital transformation, and creative B2B strategies, among other elements.
There are some great notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to keep up to date with the latest trends and tips to keep your knowledge of the market up to date.
And it’s free. If nothing else, it’s a quick look at some of the key trends playing on the minds of top industry professionals, likely to at least spark inspiration in your own endeavors.
You can download LinkedIn’s latest Big Thinking digital magazine here.
Few outside of the sales industry may know this, but LinkedIn Posts Update on General Sales Date. The focus of the last report was on how:
- the pandemic interrupted the sales process to improve it;
- the increase of the technological stacks is surdo the perform
- top salespeople are taking advantage of these trends to get ahead.
Since LinkedIn is the leading social media platform for B2B sales, many sales reps and managers will use these to fine-tune and confirm if they’re using best practices, but there are also many conclusions that marketing teams need to know.
What did you learn Sales: research is the key
What Marketing can learn from all this: Numbers and contact information are not necessary for sales to arrive
One thing that is undoubtedly true is the fact that top salespeople do a lot more research than less-performing salespeople. A total of 76% of top salespeople stated that they “always” do their research before reaching out to a potential prospect. Only 47% of other sellers did the same.
This is in line with the results of the report that true “cold” calls are disappearing, and “warm” calls are the standard of the best, with 88% of marketers saying they participate in “warm” calls. “.
The report states that sellers must now invest “much more” on buyers before communicating with them than before the pandemic.
68% of buyers say they are unlikely to interact with a seller who communicates with information that is irrelevant to their job, so it is important for sales professionals to understand the following before communicating:
- Get an idea of your business needs;
- Understand the role of lead in the buying process;
- Provide personalized communications.
When buyers received messages that are relevant to them or challenge their current thinking, respond well.
The marketing department can help your sales team burnt out qualified leads with meaningful sales intelligence data…
What did you learn Sales: stacked sales technologies are growing
What can Marketing learn from to do this: CRM and sales intelligence tools are the most important to invest in #SMARKETING
The vast majority of sellers said they planned to use sales technology “more” or “more” often this year than in previous years.
The top sales technology types ranked first were CRM and sales intelligence tools, which tied for first place.
Vendors largely say that incomplete data is a major problem for them. Nearly half of all salespeople (45%) say they’ve lost sales because they have incomplete data that doesn’t fully correspond with what they know to be true about their customers.
Using buyer intent technology to find prospects who are ready to buy right now is becoming more critical to the sales process. Nearly 85% of sellers say determining buyer intent is important to their sales organization.
The sales organization is using a variety of tools to mediate buyer intent. Topping the list is LinkedIn Sales Navigator, but I’d blatantly like to include another technology, Ion, Rock Content’s interactive platform, which it’s using to compile meaningful business data on leads and stimulate sales with personalized sales intelligence information ;).
What You Learned Sales: Salespeople only spend about 25% of their time selling
What Marketing Can Learn From All This: When you look at sales “activities,” you’re only looking at a small part of the work.
Salespeople, according to our data, spend about a quarter of their time (27%) selling products and services. The rest of their time is spent updating their CRM, administrative tasks, internal meetings, and training.
In addition to these discoveries, top performers (identified as selling more than 150% of share) spend 10% less time selling and replace it with additional research and spend an additional 18% more time updating the CRM than their counterparts at a medium stake.
The report quoted David JP Fisher (president of RockStar Consulting) as saying: “Don’t be too quick to dismiss ‘non-selling activity’. The modern sales cycle requires more than just smiling and calling a meeting to be successful. Research, training, and collaboration are keys needed to move deals forward. The key is to ask yourself if an activity has short-term or long-term value or if you are simply doing it out of inertia or poor planning.”.
Marketing leaders can recognize that time allocation differs from average employees in their teachable skills and can work with sales management to ensure relevant research topics are conducted that result in their messaging. .
What Sales Learned: The Best Employees Work Closely With Marketing
What can Marketing learn from all this: meet monthly with sales and use their feedback
70% of the top performers in the Linkedin survey rated the leads they receive Marketing as “excellent”, more than 43% of the average sellers rated the leads obtained from Marketing the same way.
The takeaway here is that top performers work with their marketing teams to understand buyer intent from various lead sources and what marketing messages resonated the most with the buyer, and therefore how to work with them. Hello.
The report recommends that the sales and marketing teams meet monthly so that marketing can soberly keep sales updated on the day of purchase and figure out how to best approach leads. But also to get sales feedback on which content sources are working best, topics and questions that are coming up on your sales calls, and then Marketing can adjust its content strategy accordingly.
The salespeople who make the most significant sales are those who reach the right customers. They’re using the right technology, compiling the best data, and using that data to make sure they only send messages that are appropriate for the customers they want to reach.
At the end of the day, sales and marketing will need to work toward a common goal, and while the world of marketing and sales will evolve independently, understanding the trends and challenges of both will drive a thriving organization.
LinkedIn has released the 2022 edition of its State of Sales report, which looks at emerging trends among buyers and sellers, and how the most successful outreach managers are optimizing their performance.
LinkedIn will publish eight different regional variations of the report over the next week, incorporating responses from some 15,000 buyers and sellers around the world.
The US and UK editions are available right now (at this link), and in this post we’ll take a look at the US data and what they say about the latest changes.
First, the report looks at how sales managers use technology platforms, such as CRM tools and sales intelligence platforms, to optimize their reach.
As you can see here, sales managers who make use of available technology tools see significantly better results, underscoring the need to research and learn the best options for your business.
The data also shows that sales managers who work more closely with their marketing departments see better performance.
The report also looks at remote work trends and how vendors are evolving, with overall responses showing a strong preference for operating away from the office on at least part-time basis.
Which seems a bit strange to sales managers, who have long held that face-to-face engagement is a critical element. That may still be true, but more and more sales managers are finding they can do most of their work remotely, with advanced connection tools now providing more opportunities to showcase products and services through digital media. .
Which points to the next item – how LinkedIn can help:
The results show that LinkedIn plays a key role in maximizing sales opportunities, which, given this is a LinkedIn report, is not unexpected. But still, a deeper look at exactly how LinkedIn can help underscores the platform’s value as a business connection tool, which could help streamline your sales workflow.
There are some interesting notes, and the addition of regional reports could provide valuable information for many buyers and sellers around the world.
You can learn more about LinkedIn’s 2022 State of Sales report here, while the other regional reports will be available throughout the week at this link (with email subscription).
Have you just launched an advertising campaign on LinkedIn? Want to make sure all your bases are covered?
The LinkedIn Marketing Solutions team provides an essential LinkedIn ads checklist in this infographic.
They break things down like this:
- Account setup
- Campaign setup
- bid and budget
- after launch
Check out the infographic to learn more.
A version of this article first appeared on the Red Website Design blog.
If you’re a LinkedIn user, you’ll likely see a “you can’t post that on LinkedIn” at some point. Well, LinkedIn has changed a lot in the last few years, as have its users. We’re seeing a lot of gurus telling us that short videos are the present and the future on almost every channel, but is that true? by LinkedIn?
A recent study by Socialinsider and Cloud Campaign can help us answer this question and understand the best content for the professional social media platform.
Research from SocialInsider and Cloud Campaign examined over 141,000 LinkedIn posts from 1,126 pages to analyze which content delivered the most engagement, clicks, and other benefits on LinkedIn.
According to the study, native documents generate 3x more clicks than any other type of content.
So if you want to entertain and engage your audience, remember that this is a good way to retain them. Oh, another great piece of information, especially for B2B companies. Is it clear that 80% of B2B leads come from LinkedIn? This number is quite high compared to Facebook (7%) and Twitter (13%), because there is a great opportunity to listen to new audiences and generate more leads with your organic strategy.
But you can’t rely on a single format for all the content you’ve planned. If brands invite you in video content, I have good news for you. Video content generates the highest engagement rate per impression, especially for accounts with less than 50,000 followers. Then yes! Video is also a great resource for LinkedIn.
And on top of those results, images are a must in all strategies, due to the simplicity of creation (compared to native documents and videos) and the high engagement rate (it has a 4.06% average engagement per engagement rate). impressions for pages between 50 and 100,000 followers).
Create meaningful content for your audience
With this data, you can create a successful content strategy for LinkedIn, but you shouldn’t overdo it or create engaging content.
Recently, LinkedIn also updated its feed algorithm to demote this type of content. Since the channel is constantly increasing user activity, it was natural that some “growth hackers” would try to take advantage of the excessive publication of attractive types of content, especially polls.
And this is what LinkedIn says about this type of action:
“We have seen a number of posts that may encourage or express the community to engage with content through likes or reactions, posted with the sole intention of increasing reach on the platform. We have heard that this type of content can be misleading and frustrating for some. We will not promote this type of content and we encourage all members of the community to operate in offering reliable, credible and authentic content”.
Since LinkedIn is one of the best social channels for organic strata and is maintaining record levels of engagement, all brands and influencers should have this channel on their radar.
But how can we, as marketers, ride that wave of engagement? Hear what the audience wants and give it to them. We are talking about a professional social network, what we usually see the most is content related to careers and the market.
As marketers and content creators, capable of developing a new type of content to reach new audiences and increase engagement, but we must do so responsibly.
It is necessary to create quality content that can really capture the user’s attention and create a positive impression on new brands.