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Tag Archives: Influence

From the influence of forecasting to the role of science fiction

CB Expert: In a pandemic period, is it still relevant to make forecasts on the advertising market? Pierre Calmard : Despite the…
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TikTok Shares New Insights into ‘Community Commerce’ and How Social Platforms Influence Purchase Decisions

At a billion users and rising, TikTok’s influence is growing by the day, and with the holiday season fast approaching, many marketers…
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What is Link Juice and How Does it Influence SEO?

Link Juice is a colloquial term that refers to the authority that transmits a web page through its links. In this article,…
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Responsible influence: pipe dream or reality?

#JaimeLaCom Influence Marketing: More than 1 in 4 content reveals its commercial intention according to the Observatory of Responsible Influence of the…
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Skeepers buys influence leaders Hivency and Octoly

These are two historical competitors of influence who are today brought together by Skeepers. Through this double acquisition, and only one month…
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Influence, New and Expanded: The Psychology of Persuasion

Price: (as of Oct 27,2021 22:54:39 UTC - Details) The foundational and wildly popular go-to resource for influence and persuasion - a renowned international best…
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Price: (as of Oct 27,2021 22:54:39 UTC - Details) Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education…
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the promising future of a new influence strategy

Faced with the boom in live streaming and e-commerce, brands must be innovative not to be left on the sidelines. Praised by…
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The ARPP launches a Responsible Influence Certificate dedicated to influencers

On the strength of several controversies concerning partnerships (Maeva Ghennam and surgery, Nabilla and cryptocurrencies) which negatively impacted the image of influencer…
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Influence campaigns: what legal framework?

💥 Instagram, Tiktok, Twitch… From government awareness campaigns to the promotion of the biggest luxury brands, the creators of contents - Youtubers,…
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