You may not know what it’s called, but you’ve surely used it and As soon as you read the explanation right away what Google Discover is.
Google Discover is the personalized news feed based on our Google likes, history and interactions.
Take the Google Chrome application on your mobile, you will see that news from various sectors and of different types appears arbitrarily under the search engine: it is about Google Discover, and in this article we will see why it is key to know it to improve your traffic results.
What is Google Discover?
We can define Google Discover as the social version of Google, since it is still a news feed adapted to your tastes, your browsing history and your interests.
Therefore, as you would be scrolling on the Facebook home page, but on Google.
In fact, under each news you have some buttons that give you the option to adjust the content to your interests. It is easy to do it and, in addition, you can indicate whether you want to see more content of a certain type or less.
With the Google Discover customization option you can manage your interests to tell Google directly what interests youadd order to hide certain topics that are not of interest to you and thus improve the user experience:
What is the Google Discover discovery bar?
Another way to quickly access Google Discover is the “discovery bar”, which appears right in the quick controls window that we all have on our mobile if we have Android and it looks like this:
To turn the discovery bar functionality on and off, just go to Settings > Apps > App info > Discovery bar > Uninstall.
The discovery bar is useful, as users, we find interesting content and provided by Google
Google Discover, Google+ and Google News: I am not the same
Those who understand what Google Discover is, as a tool, know that it is something very powerful at the level of data registered by Google. Thanks to the freedom of configuration given to the user, it is possible to receive news about their interests. It also attaches valuable feedback to search for user engagement with certain news.
However, it is difficult to know how many users are editing their preferences here and narrowing down their interests. Perhaps not as many as might be expected. so agree to see if it will end up being another Google+ and will fall into oblivion. Although we hope that this is not the case and that Google has finally known how to create its own more social version.
This would be expected, since, for users, the added value may be in the fact that while in a traditional social network many happy people they see appear to them because their friends or people they follow have liked them, here 100% of what shown is personalized based on your own tastes, interests and searches.
But the doubt may arise: and then How is Google News different? The difference is that News, as the name suggests, shows you news and trends from the last few hours and, at most, days, but In Google Discover, in addition to content from the last few days, it is possible to see results from older articles.
The reason is that, as we have just explained, what prevails is your interest in terms of a user and if something can be relevant to you. Anyway, if you’ve posted a year ago, Google will show it to you in Google Discover.
We talk about articles because it is the most common content, but it can also appear in Discover videos, match results or event information, such as movies in theaters and music festivals, among others.
Are you beginning to see your potential? Let’s see in detail How you can access Google Discover results with your blog.
Do you like what you are reading? Subscribe to the blog!
How to position yourself in Google Discover?
As always in the Google input, the position depends on an algorithm, and Anyone who understands what Google Discover is can imagine that this application is no exception.
However, what prevails here is the interest of the user. That is why, as content creators, we have to focus on creating quality content. Pieces of text or audiovisual creations that provide answers to the pain and concerns of those who access the search engine.
Not many years ago, it was still more or less easy to position yourself in Google including low-quality content that did keyword stuffing or used other practices now “badly seen” by Google. But now more and morequality content is very important as a positioning criterion.
In the next section we will see How to optimize articles for all the content that appears in the Google Discover feed of your target audience.
How to Optimize Articles for Google Discover Traffic: 10 Strategies
As we have seen, in Google Discover it is not accurate to talk about positioning. To focus on the subject precisely, we should refer to the aptitude with which it is possible to fit into the user’s searches and interests, since everything depends on them.
However, there are some points that it is essential to take into account in order to have more chances of appearing in prominent positions. your story 10 positioning strategies in Google Discover:
- Work very well on SEO and semantic SEO so that Google can relate the contents well and return relevant results for users
- Create interesting and useful trending content, but also Evergreen, updating it when things change. It makes sense, as older results can also appear in Google Discover, if Google thinks they are relevant to the user.
- Be sure to respect the google posting rules, it never hurts to repair them.
- Seek compromise. For this, it is worth check that those posts that guarantee a good performance at the level of engagement are well optimized (low bounce rate, longer time on page, higher comments, etc.).
- Get learning and insights from RR.SS. Just as important as understanding what Google Discover is and how it works is properly reviewing the articles that work best on the networks. The higher the success, the more chances to appear in the user’s personalized feed.
- Compatible with mobile devices. Yes, they are already clear priorities: mobile first; but this still has more weight in this section of Google, which was created with the mobile environment in mind.
- Maintain content in AMP. Did you imagine that the vast majority of the content displayed in this section is AMP?
- Images. Unlike the generic positioning in Google, we have to think of Google Discover as a social media, so much, images have a fundamental role to make one marine content more attractive than another. Following Google’s guidelines, stick to images with a large size of 1200px to increase the chance of appearing in the Google Discover feed by 5%.
- meet your buyer personality and create relevant articles for your audience. Doing so ensures that you are likely to be more likely to show up here.
- Quality, quality, quality. We have already said: quality! As a last piece of advice, since repeat iuvantnever lose sight of the quality of your content and try to respond to the user’s search intention.
You go to the InboundCycle marketing blog, you will see that some points of positioning in Google Discover coincide with a good content strategy and SEO. In the end… it’s all within Google!
How to analyze Google Discover results?
Tracking and analyzing the traffic data that reaches your website allows you to refine your strategy and gain alignment with your marketing goals. Paraca analyze the traffic that comes from Google Discover, you can use Google search console. In this application you will see:
- How much traffic you’ve gotten from Google Discover.
- How many times is your site appearing in Google Discover?
- How your pages are performing is compared to traditional traffic performance (SEO).
- What content is open to Google Discover.
- What content is trending, what users like, what content your followers choose on networks and what characteristics your buyers have… In short, you will be able to access interesting insights.
Ten note that, yes you don’t see the Google Discover report, your site is not showing. As explained by Google, the Discover rendering method is only available to those sites that have exceeded a certain number of impressions (without specific agreements) in the last 16 months.
Also keep in mind that the one coming from Google Discover is not as stable as the SEO, since it usually celebrates an aspect of traffic peaks that are limited to 48-72 hours, although it can be repeated over time for a contained mystique.
So don’t keep yourself from missing the fact of seeing a google discover chart with large variations (In this aspect it is where it is most similar to Social Media traffic, in which it is more common to see peaks depending on the content that we have published).
Here you can see the type of appearance of a Google Discover chart:
We have seen that Google Discover may not be a channel that can be worked on as thoroughly and with as many strategies as, for example, SEO. Nevertheless, With this tool, Google demonstrates once again to what extent the content qualitythat is truly relevant to the user and that can respond to their pain, even long after publication.
Are you already clear about what Google Discover is and how to work with it to increase conversion? Leave me your doubts in the comments section!
Originally published on September 1, 2020, updated on April 13, 2022.
Reviewed and validated by susana meijomilInbound Content Manager and InboundCycle.
DiRiccardo Esposito | post it
To increase the subscription to the newsletter, to enjoy the blog and to obtain the lead magnet by drawing new users in the database. Inoltre puoi fare pubblicità e create a landing page for more crescere gli iscritti with lead generation.
Useful avere molti indirizzi email in little time, themailing list acquisition gives profiling systems that respect privacy is a good thing. If it is possible that I will receive the interested email? Mai, neanche se altri mezzi per amentare i follower della newsletter. That può essere considerata delle migliori marketing strategy.
I will find solutions for improve the database. Prima tra tutte, puoi insert a registration module on your blog and fare so that the reader sees it and has a valid reason to compile it and send the richiesta. Do you want to go deeper? Ecco the essential technique.
Use WordPress plugin to increase gli iscritti
First start with the list of tricks for increase the number Of the persone insertion in the newsletter I will specify a point: i WordPress plugin you aiuteranno.
Chiaro, to create a call to action button The landing page verse is no use for a tension: just use the Gutenberg editor. Ma questa soluzione non può aiutarti in ogni occasione. Ecco i migliori plugin to increase gli iscritti alla newsletter.
- smash balloon
- constant contact
- Thrive leads
- seed product
I am a plugin that allows to create forms, banners, popups and funnels by gesture that I direct in the best possible way. Ricorda che puoi anche istallare una chat sul site e contact raccogliere in this mode. I got you an additional plugin: LiveChat Inc.
Another interesting way to add the newsletter to WordPress: install a plugin that allows to transform a comment into a named database.
Attention, the process must not be automated by any gesture in such a way as to consent to all’utente di scegliere with the utmost indipendence regardless of whether or not a contact is made. For a fee you can use another WordPress component: Email and newsletter subscribers: simple and Effective Email Marketing Plugin.
Da leggere: come after the newsletter per il blog
Add a form and start fare blogging
The first way to increase and follow the newsletter: good blog. Increase organic traffic from Google and that of social networks per person interested in your work. Dove aggiungere i form per augmente gli iscritti alla newsletter?
In the sidebar, in the various widgets, and in the body of the article you can insert the form for the subscription to the newsletter. Li takes directly from the HTML code fornito dal programma per email marketing fee oppure puoi utilizzare un WordPress plugin per creane.
Ricorda, però, che il forma per trovare nuovi contatti da insert newsletter nella becomes effective. Properly as Neil Patel has fatto: è a lavoro di persuasive copywriting.
The winning idea is the one to communicate an updated value. If you signed up for the newsletter i will get so much. My thing strictly? Enter the world of content marketing.
Share newsletter and social form
One of the methods to increase the database of your newsletter: I will show all the people who follow you on their social media and they are the wrong thing. This is possible thanks to the sharing of the email command on Facebook, Instagram, Twitter, LinkedIn and Telegram.
I main programs to send newsletters (also free) give me this possibility: round the email I send you similar to a blog post. In this way we divided him and we used him to pertract public attention. Senza dimenticare that probably there is also a dedicated page that can share. Anzi, I deeply love this point.
Create a landing page for the newsletter
I will increase the subscription to the newsletter and I will do a good email marketing campaign so I can create a page where I can tell the person who is writing to your database. Puoi fare tutto questo with a dedicated landing page. insert thing?
The possibility of anyone who has subscribed to a newsletter increased is offered by the incentive. Ovvero servizi o contenti esclusivi. Ad example puoi lasciare degli unpublished article. Oppure puoi condividere delle conoscenze, dei link, delle laugh.
Questo passaggio deve essere chiaro nel form. Il copywriting becomes come in aiuto. In pocket righe devi far capire che chi non c’è sta miss an opportunity. This passaggio is a valid invitation to subscriber to the newsletter per ricevere aggiornamenti.
use the lead magnet and give away benefits
An alternative way to increase gli subscribe to the newsletter In organic mode: I will give away anything through a lead magnet, it is worth saying a gift or a benefit that I give in change the contact email. Il dono è semper stato un ottimo mezzo per chiedere qualcosa.
Quindi puoi permettere di scaricare a contentto. E avere eat counterpart Contact email. Per deepen puoi passare to the next paragraph.
Affinché questa davvero funzioni strategia è necessario conoscere il proprio pubblico del reader, y lolo interessi e cercare de soddisfarli. I contenti offerti devono offere davvero an added value ed essere un vero e proprio stimolo alla sottoscrizione. Quindí denies:
- Riciclati content.
- Post harvest.
- Electronic book già letti.
I know your content is very specific and there is a well-defined public for this provide a white paper And appprofittare per chiedere già in the registration form quali sono gli argomenti del blog che interessano chi underscrive the newsletter.
In any case, the concept of content marketing which does expand to infinity: you can register in exchange for documents, modules, free version say one instrument. Another interesting idea? You may also be one sconto per subscription to the newsletter.
Sul blog propose argomenti dedicated to a particular subject? Create a specific product. Ad example puoi publish an ebook e give it to chi if she subscribes to the newsletter. Again to encourage alla underscrizione, that render you più competent.
Say any bonus if you try, it is important to make it available with the underwriting. Subito dopo aver cliccato sul link di conferma. Assicurati che i documenti non siano indicizzabili, altrimenti veronno trovati su Google y persona bypasseranno l’subscription to the newsletter.
Attiva pop-up and delle barre fit
One of the techniche per avere more email contact in the database of the newsletter: I will create the pop-up. It is worth saying about the weekend that I contain the campi to write there. Opure aggiungere delle barre with a form and button call to action.
Be careful not to get angry. There is no end of pop-up that if I prepare only dopo pochi secondi di littura or che occupano l’intera pagina. Lascia al pubblico il tempo di leggere un fine articolo alla fine and insert il tuo form almost like a bonus.
Non tutti i visitatori leggono un fine post alla fine, they are a necessary alternative. Una tra queste è rappresentata dagli Exit Intent PopupFinestre che sentono il wish of the letter of leaving the page by clicking on tasto X in alto a sinistra.
Quindi compaiono only pochi istanti prima che lo faccia davvero. Ci sono tanti WordPress plugin that you consent to work in this direction, one of my migliori is safely Sumome: puoi personalizzare ogni passaggio del banner.
Metti il link nelle firm delle mar email
A technique seems effective to add gli iscritti to the newsletter: insert a firm HTML in your personal and professional email. Puoi aggiungi un link ipertestuale verse la compulsive page che usi per ottenere nuovi contatti nella lista.
Split an article and create a cliffhanger
See a method for increase gli scritti the newsletter in natural mode? Just create an article on a particularly interesting blog to make a non-published second part. In the post suggested this: the rest will see insert in the newsletter.
This is the technical note as a cliffhanger: lasci una aggancio interessante, sviluppi l’attenzione. Tutti vorranno sapere come to finish it happy. A long and deep article potrebbe try a solution to increase the database.
Organize an event (also a webinar)
Cosa fai when I personally register for an event? lasciano own email. In this communication, respecting the regulation of privacy and the GDPR, you can indicate that contact will be inserted in the database of your newsletter.
Ed è così che si fa crescere the list of the persone da raggiungere via electronic mail. Obviously, there is no need to give an event in present: even a webinar is good for increasing the subscription to the newsletter, so just use the nice combination.
Da leggere: quali sono i migliori software per creare newsletter?
Thinking of a good ADV campaign
A landing page for the acquisition of new contacts has been created puoi anche spingere questa risorsa with a good post online. If your LinkedIn is on your Instagram you can create the insert per promote questa risorsa. The stesso is worth for Google ADS.
Tutto questo senza dimenticare che su Facebook puoi creare delle specific insertion to increase the writing of the newsletter by personalizing a series of essential elements when you are going to fare lead generation through the online publication:
- Newsletter description.
- Link to the privacy regulations.
- Confirm message
- Stile e sfondo dell’unità.
- Publication logo.
Online publishing is a unique solution for giving new contacts to your newsletter. Reed perched in this way I will profile the person of the raggiungere and obtain a list of contacts adapted to all your choice. Do you have more information?
The base concept is that of inserting your own contact in a database to obtain updates. Iscriversi alla newsletter means receiving the email that is sent with an email marketing program that allows you to create the newsletter for the diversity of diversi risultati di marketing.
Prima di scoprire comme aggiungere iscritti bisogna establish an editorial structure with an editorial calendar and a model of the fatto newsletter da testata, a title or headline, a body copy and a final call to action with a link to one page. To deepen, ecco come write a newsletter.
Making a good month on Amazon is possible. When you create a business what you are looking for is recurring income. This is our plan.
In April of last year we billed over 80k on Amazon. To this day I am not sure exactly what it is due to. I suspect that it had to do with Easter in Germany where there is a certain tendency to give bigger and bigger gifts to the little ones. This year saw an increase compared to February and March but we are a long way from last year.
The problem we are having is that there is a lack of stability when it comes to planning income on Amazon. At the moment it is rather “let’s see how things go this month”. Obviously that is not what you are looking for in a business like ours. The problem has been identified for a long time and has to do with the lack of possibility of buying the right products at the right price. We are solving this at the moment.
Launch of own products
This point should not surprise you too much either. There are already two brands created. One of them is already having more and more products in the catalog of our Amazon account. Right now we are not having any super-sales but in the short term that is not the goal either. The objective is to create a wide catalog of products that does not depend on 1-2 items that stand out from the rest. The goal is to add new products every month here.
Yesterday that strategy was broken a bit. This week is vacation and he received one for a project that was supposed to be finished a week after I got back. Now because you have to go on for five more months for what is windfall income. You already know my strategy: reinvest in own projects. So, I challenged my team to find two products that generated 2.5k profit each month. Let’s see if we really are as good with Amazon as we like to think… 😉
We have the possibility to compare products directly from Lego. Both through our Spanish SL and through the German one. That is why we are going to take a part of the available capital and invest it in Lego with the objective of reselling it in 18-36 months. It is true that here we will always have a limited number of products available for sale because they will be EOL items that will be sent to Amazon, but it is a cycle that is continually renewed. The more they sell, the more you can buy and store to make the snowball bigger and bigger. Direct access to Lego means that we do not have to be on the lookout for super-offers because we can always buy at attractive prices. What we do have to take into account are the EOL cycles and not wait until the last moment to be able to certain products that are going to come out of the Lego sales catalog.
Invoicing 1 million euros this year on Amazon remains a challenge. We have fallen in sales this year compared to the previous one. It will not be an easy challenge but it is still feasible. Let’s see how the rest of the year goes and the search for our products.