4 Free Webinar to improve the social strategy
Tutti vorremmo avere successo in a settore ad alta competitività come quello dei social networks. The only way to circulate is to put in practice the theory and concrete experience with the social strategy that has been fatta.
Per far crescere un marchio no basta essere esperti di social media: occorre essere abili nella progettazione e nell’implementazione di a 360 degree strategy. In this sense, promoting i valori dell’azienda and involving the community di potenziali clienti con contenti mirati, è possible improve brand awareness.
New Ninja Academy Live Event
Per raggiungere questi e altri obiettivi, Ninja Academy – on the occasion of the launch of the new edition of eCommerce Factory (from October 22) and Social Factory (from November 26) – has scheduled a new cycle of free webinar directed to tutti coloro che vogliono mettere in practice the theory and farla funzionare per la propria azienda oi propri clienti.
A series of live events to get to know the great practice and the most effective strategy that in the time they have effectively carried the results.
The direct sound dedicated to social media administrator, digital strategist, brand manager, community manager, Marketing manager ea tutti quei free throw che vogliono seems to plan and implement a complete media strategy.
I center principali delle Free master class:
- I will stop and analyze my own identity
- I will know what skill set Adatto per essere a good social media manager
- Refine the ability of riconoscere gli mistake I stopped your strategy
- Increase the awareness of the strength points of the brand by valorizzarli
- impar it better practices How to inspire to optimize a social media strategy
LEGGI CANE: Social Media Marketing: come far in 2022
The events calendar
The scope of the Live Event is the one that knows the errors of life and the best practice to follow by migliorare the own presence, starting from the analysis of the page. If part of the first webinar on September 28: gli esperti Chiara LandiHead of the Digital Pro Format Department, and Simone MarianiDigital Marketing & eCommerce Manager Gruppo Tuo – join the CEO and Founder of Ninja Mirko Palera – Analyzed in direct the page that saranno invited through the form of registration: inviaci also la tua!
Wednesday, September 28 or 1:00 p.m.
Your social media check
Things that work and things that don’t work in your Social Strategy
Tuesday, October 4 at 1:00 p.m.
Come have fun virali with i video:
The case Un Terrone a Milano
Giovedì 6 October pray 13:00
The Social Media Manager Spesa list:
ingredients for success
Wednesday, October 12 at 1:00 p.m.
Content creator:
the job of the future?
<< Regístrate gratis en el Evento en Vivo “Tu Revisión de Redes Sociales” >>
LinkedIn Seeks to Improve Messaging Interactions with ‘Focused Inbox,’ Adds New Sales Analytics Tools
LinkedIn is looking to help members better manage their LinkedIn inbox, filtering out more junk, with a new ‘Focused Inbox’ UI, which will essentially redirect less valuable messages to an ‘Other’ tab in your stream. of LinkedIn messages.
As you can see from this example, the LinkedIn Focused Inbox update will now provide you with two separate InMail tabs: ‘Focused’ and ‘Other’. Although ‘Other’ could just as easily be labeled ‘Spam’, and it will also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation.
A lot of those are rubbish too, but I’m guessing LinkedIn won’t move them to the “You can ignore these messages” section if brands pay to promote them.
As LinkedIn explains:
“[The Focused Inbox] is a smart two-tab display that makes it easy to find and respond to the most important messages by sorting incoming messages into two tabs. Your most relevant messages will appear in the In focus tab while the rest remain easily accessible on the other tab. You can also easily move messages between tabs.”
LinkedIn also notes that over time, your inbox will get smarter based on how you use it, essentially learning what you think is junk and filtering it accordingly.
It will be interesting to see how LinkedIn’s categorization process works, which will determine the ultimate effectiveness (or not) of this approach, while it’s also good to see LinkedIn looking to use more machine learning tools to better personalize the user experience.
I suspect it won’t have much of an impact, but then again, for people who get a lot of LinkedIn messages, it could be a great way to reduce the time it takes to manage requests of potential value, rather than random cold launches in the app.
LinkedIn is also looking to better help people find existing opportunities within the company they currently work for, with a dedicated ‘Jobs at your company’ element on the Jobs tab that will display newly listed roles within your organization.
Ideally, this will help bridge the gap that often exists in larger organizations where people miss out on internal promotions because they simply didn’t know such options existed.
“By showing employees relevant public jobs from your company on LinkedIn, we can (a) help employees find more suitable opportunities for their next move, (b) allow employees to compare internal and external opportunities side by side, and ( c) help employers retain great talent by helping their employees connect with internal opportunities.”
LinkedIn is also adding new ways to showcase your soft skills, through written or video answers to common hiring questions that you can share on your profile, while also expanding your investment in machine translation subtitles in different languages to provide broader access to LinkedIn Learning courses.
On another front, LinkedIn has also added some new analytics to its Sales Navigator professional platform, including a new Bill Board which will display a list of saved accounts and their relative level of interest, based on signals determined by the AI.
“With new alerts on accounts showing intent in the Featured section of the home page and a buyer intent filter in search, your teams will now have insights into buyer intent as part of their daily workflow. Sales Navigator, making prioritization as easy as possible. the right accounts at the right time.”
LinkedIn says this is the first of many new analytics features for Sales Navigator, which will use various signals and activities from across the platform to provide more indicators of potential buyer interest.
It will be interesting to see how accurate these leading indicators are, though with so many professional conversations on the app, LinkedIn should, in theory, be able to find a formula for determining interest, at least for active members and companies.
And again, it’s good to see LinkedIn working on new ways to use machine learning to classify its various data inputs and provide a better experience.
Until now, LinkedIn hasn’t really been able to tap into its unrivaled database of professional knowledge, but perhaps, through advanced machine learning on its huge dataset, it’s moving toward the next stage of becoming an essential partner for everyone. human resources and business professionals. by facilitating guidance on multiple fronts that can lead to smarter decisions.
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Apple uses interactive content to improve the iPhone 14 launch campaign
Apple… bunch it or hate it. But you can’t deny that they keep up with current Marketing trends. The company has always expressed itself with memorable campaigns, not only with messages, colors and images, but with the entire offline and online experience.
On September 7th, the California-based company organized a great event to Announce your new iPhone 14 modelsthe Apple Watch 8, the second generation of Airpods Pro and other products.
To raise awareness and improve the user experience, Apple launched an interactive online experience.
Some of the interactive content may be one of the newest formats and offer amazing results to generate more engagement, have more accessible information and increase the chances of conversion, as well as see what Apple is like.
Apple’s interactive experience
The interactive home page is full of resources for the user to really engage with the content and of course learn all about the featured devices. Let’s look at these resources in detail below.
Show color options:
No need to open a new page or open new images to see all the options. By adding hidden images or cards to reveal, it is possible to encourage the user to discover new possibilities.
On the iPhone page, just click on the color you want to see.
Videos
Apple combined short texts and beautiful videos with valuable information or examples to deliver highly engaging content while conveying the desired message. With interactive pages, it is also possible to show examples, demonstrations and case studies, just as Apple did with the new camera system.
Interactive Infographics
Interactive infographics are on every Apple page. Ayudan has captured the attention of the audience with content that is easy to assimilate, especially when it comes to data and complete information.
To introduce rich and detailed content, an infographic will not only keep people engaged and help them understand what you are willing to share. It will also help with comparisons, as infographics can create visual differentiation between brands and features, while fueling high-value content.
animations
Animations are not just beautiful, they also slide the audience through the content and help them take action. At the same time, direct their attention to where you want them to be on the page and highlight the information displayed.
call to action
Like any other content, you can CTA (calls to action) in interactive pieces and encourage readers to make a purchase, for example. Apple explored it and invited its people to design more sober products, detailed videos and order their devices online. Let your imagination run wild and add CTAs where the content connects with the offer!
Interaction makes it better
Good! iPhones look beautiful, watches and airpods look amazing, but what is most striking is how the content is delivered.
Apple’s marketing campaigns are beautiful and the use of interactive experiences makes them even more valuable. They can show all the features that their devices have and create a narrative that attracts the user and makes them want to buy the product.
This is what interactive content means: attract, engage and convert much more.
Do you want to know how to create your own interactive content for your business? Click here and find out how!
Do you want to keep updated with the best Marketing Practices? You suggest that you subscribe to the beat, the interactive newsletter from Rock Content. There you will find all the trends that matter in the Digital Marketing landscape. I see you there!
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Improve the Measurement of Management Indicators –
The Balanced Scorecard is a tool designed to show all the changes and progress of a project. It is a valuable resource when managing a company, organizing strategies and measuring the performance of a process.
Although it seems that it is a new term, since the 90s many companies have implemented it to have quantitative and understandable data on management indicators.
Here we will tell you more soberly about the Balanced Scorecard and how it can help improve the measurement of indicators and include the general performance of your company. But first we invite you to take a look at the following video.
What is meant by Balanced Scorecard?
The final Balanced Scorecard (BSC) or also known in Spanish as Balanced Scorecard is a design developed by Robert Kaplan and David Norton. It consists of a tool that measures and evaluates the practice of a company.
It focuses on measuring four perspectives: learning and growing, internal business processes, customers and finances. In the end to help improve efficiency, financial profitability and the volume of future decisions.
One of the great advantages offered by the BSC is when it transformed a system of indicators into a management system, which can be useful for mapping strategies to find out which are the most important.
This tool can be a complement to financial indicators to offer measures such as income, returns on capital and profits, to ensure that your measures generate the expected conversions.
Likewise, It is a great support when developing strategic initiatives and know each one of the obstacles that has the commercial performance.
Therefore, this table is useful at the business level, because it groups information and data in a single report without having to resort to another resource. And this is to improve, because it represented a saving of expenses, time and resources.
And this allows the executives or the leaders of each company to train the employees and guide them. In such a way that everyone can know the priorities and main needs to meet the futuristic objects.
Balanced Scorecard Example
The best thing about the Balanced Scorecard (BSC) is that companies can adapt it according to what they need.
An example would be when a digital trading surveys its clients to evaluate the quality of its services and receive suggestions to improve its work and increase sales.
Thank you for the information obtained by the surveys, preparing a balanced scorecard like the one below:
As you can see, this information can be used as a support for company executives or managers to identify what their main needs are for a form but object.
strategic map of actions
A strategic map of actions is a graphic that represents the strategic objects of an organization through a series of illustrations that demonstrate the cause and effect relationship between each of the aspects of the Balanced Scorecard.
Thanks to the fact that it is a graph where all the strategies are visualized, so that the team can hear how their objects planted to improve performance internal organization and facilitate communication.
In addition, all organizational strategies are amalgamated, and this can be improved for each of the team members so that they work under the same approach and thus be able to see how their work and performance impact the company.
This means that it is a tool that you can use to your advantage to involve all the participants in the strategy so that they have greater commitment and that their actions can bring positive results.
adams, it can help you understand that your aspects of strategic planning won’t be able to as you exit the process.
How to get the most out of Balanced Scorecard
The main function of the Balanced Scorecard is the design and monitoring of strategies and goals that are not well defined and can be confused when listening to translate into understandable and concrete indicators.
To get the most out of this tool, it is important that you understand the goals and strategy planted so that the development of the balanced scorecard (BSC) is clear and free of inconsistencies.
The idea is that you can have a balanced view of the entire performance of the company, so you need to investigate various sources to amplify the picture and make the process flattering and efficient.
In this sense, you should not forget to set a date to achieve the possible estimated results from the first day. From this training, you will be able to increase productivity and start seeing benefits in record time.
In addition, the BSC is not a tool that is only developed once, but as it advances in the objectives, new changes are sought that can help improve the measurement of the indicators.
Do not settle for the first version of the BSC that you developed. Carrying out periodic and systematic reviews is the key to having feedback to know which strategies need to be improved.
Also, you can identify new strategic initiatives and align it with each of the departments of the company. Thanks to this you can complement long-term goals and budgets in a more practical way.
Finally, test the Balanced Scorecard to the maximum to create a work team in charge of communicating and explaining the scorecard, so that all members can adopt it positively.
You must take into account that the BSC came to simplify those complex terms so that they are understandable by everyone. Therefore, make sure that your entire team listened to all the content.
Measurement of indicators with Balanced Scorecard
The indicators are measurable and useful data when making any decision. Therefore, it provides information that allows you to analyze the situation so that you can execute the most appropriate actions.
The measurement of the indicators allows to have a broader panorama of quantitative aspects, such as: knowing the experience of the buyers or evaluating the work environment.
However, for the measurement of the indicators to be a complete success, it is necessary that each of them have valid and reliable sources. In addition, you must have a projection into the future so that you can contribute something valuable to the company.
Types of BSC indicators
Notably Depending on the type of perspective, the indicators will have different data.
In the case of business processes, the indicators relate to the quality of the process, such as the cost of the product. From the customer perspective, the indicators are committed to satisfying the needs of consumers.
When it comes to financial perspectives, the indicators its analysis of accounting and finance, focuses on the increase in capital, the issuance of bonuses and even the liquidation or borrowing of the company.
On the other hand, from the perspective of learning and growth, the medicine of indicators is based on the processes of the organization such as the launch of new services, the capacity of the workers or the horror of the costs of innovating in the process.
In this perspective, the indicators can be useful to carry out a control of various strategic aspects of the organization to know how the next actions should improve or correct.
As you can see, the The Balanced Scorecard can help you solve internal processes to ensure success in each of the company’s objectives. In addition, to collect all the information in a single space you can obtain key data and save time.
By testing the functions of the Balanced Scorecard, it can help your company or business to get where you want and that each of the actions is focused on the same destination.
It is a very useful resource to direct your business to where you want without having to abandon your goals, and that places special emphasis on the strategy and vision of your business to execute actions more efficiently.
If you need help to manage your company, you can count on our support. In Genwords We have professionals who can help you define and achieve all your goals so that your company has a greater scope.
If you made it this far, you might be interested in:
What is EndoMarketing?: Marketing Within Your Company
Stakeholders: what are they and how to manage them?
Employee Experience and its impact on the customer experience
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How to analyze and improve the SPEED of your website
Do you want to use the Google PageSpeed tool to perform a web, blog or web speed test and improve the loading speed?
Today I explain how the tool works Google page speed information and how to improve the speed of your website, blog or stay online based on the results of the Google speed test.
IMPORTANT: It is useless to improve the speed of your website if you do not have an overview of SEO optimization, Social Networks, Conversions, Authority and many other aspects as the main objects of your website.
Make a free SEO auditoriums of you web now.
⏰ Loading time
if you blog late more than 3 seconds In charge, Google will give you a point where there is an important SEO factor (but not critical) to go up positions in Google results.
In fact, every day I see hundreds of websites with loading times of over 10 seconds positioned in the top google results for many important searches.
In fact, my website is a clear example with more than 5000 visits every day and with some speed results in very low PageSpeed.
You may comment below if you have loaded fast or slow the web.
but who else is affected charging speed are the users. Many will close the tab and go to another blog. People don’t wait if they have a slow connection.
Approximately between 50% and 80% of users will visit your website from their mobile, therefore having the speed of movement slave.
The new google page speed use average speed on mobile with 3G.
In addition, I already anticipate that One of the factors that most affects the speed of web deliveries is your hosting.
Maintaining a good hosting is essential so you want your website loads fast and in this way you get visitors to spend more time on your website, buy more, feel safer and ultimately get better results.
⚙ How Google PageSpeed works
for worm how late it will get to the page on load and do an SEO audit of your website you can also use the free SEO audit service that will indicate the loading speed, the causes of that length and many other SEO factors.
You also have GTmetrix, another great alternative to Google PageSpeed.
📹Google PageSpeed Tutorial
In summer video you have a sample of using Google PageSpeed:
🔥 The new Google PageSpeed
In 2019 Google PageSpeed changed the way it works and shows too alarmist and demanding results.
Now for Google, speed is much more important and has become a decisive SEO factor since 2020.
This is because they now use Lighthouse technology.
The connection speeds with fiber optics, high speed and with the 4G and 5G make users navigate much faster.
This means that although the load speed continues to be a critical factor, the Google PageSpeed tool is not in my opinion the best tool to determine if your website is slow or fast he seemed to be visiting.
And keep in mind that after performing the first analysis at the bottom you will shows the day and time of the results. This should be taken into account after applying changes and re-analyzing the results as you may have to wait a few minutes for the data to be updated.
⚡ Top 5 Critical Factors Affecting Speed
For everything to load faster I recommend using Minimalist themes with small images and optimized for SEO like these.
Check the theme or template that yours is installed on WordPress, or on the platform it uses, and delete the ones that are disabled. Check the official page of the theme and see if it is optimized for SEO.
I use the template growth press.
If it isn’t, look for another. must be too sensitive so that it adapts a mobile devices.
Check the plugins that you have activated and the plugins that you have deactivated. Removed everything you can.
You have javascript code added manually on your blog? I try to remove it if the code is no longer used.
Less is more. If none of this sounds familiar to you, nothing happens. If someone has made your blog for you, ask them to review it and leave the minimum.
And as I told you before, having good hosting makes the difference.
We also recommend that you talk to the support your hosting to optimize web loading speed.
And finally came into play hidden.
There are many cache plugins like WP Rocket, W3 Total Cache or WP Fastest Cache for WordPress.
Its use depends on the project. I personally prefer not to use or at least the hidden activation part has other interesting functions.
Why? Because despite the fact that it will make your website load much faster, the “freshness” of your website will be lost and on many occasions there will be problems in page processes, visualization and others. occult related problems.
💎 How to improve the loading speed of your website
The best way to analyze and improve speed of your website is using an SEO tool like Semrush or Xovi.
In this lesson you explain how to understand the speed of your blog easily.
The steps to Solve the problems caused by Google Pagespeed its:
- Review and remove all plugins that are installed that we use or not fulfill an essential function in your blog.
- Contact your hosting for you to review your installation and indicate the problems that the tool shows. In some cases they optimize it for free and so you forget.
- If you need to worry about the same thing and the problem of asynchronous versions appears, install the plugin: asynchronous javascript. You activate it and choose”asynchronous method“.
- Install WP Fastest Cache plugin to significantly speed up your website or blog. Just install and activate it and it’s free. Here I explain how to configure it without screwing up.
- To optimize images Install the Optimizer.io plugin to compress images new ones and optimize current ones with just a few clicks.
In my case, after speaking with Siteground support, I optimized some points on my website and activated cloud flare to improve the loading speed of images.
Anyway, from time to time I touch the configuration so sometimes I charge some optimizations…
- Optimize the loading of videos, iframes and images install the free WP Rocket Lazy Load plugin. You just need to activate the plugin and check the options “Images”, “Iframes and videos”, “Replace Youtube videos with thumbnails”. (You will reduce the number of HTTP requests and improve load times)
🔋 How to fix issues that will affect Google PageSpeed
Google Pagespeed Insights distinguishes between page speed mobile charging and charging speed Computer.
After adding our domain or the URL of a page, we are shown several sections:
- Field data: Shows summary of the last 30 days based on the Google Chrome user experience report.
- Experiment Dates: Shows render times, idle times, and usage times.
- Opportunities: Shows points to improve to optimize the loading speed.
- Diagnostics: More points to consider
- Approved audits: Shows the points that we have good.
According to degree of emergency Our different sample icons at the beginning of each line:
A red triangle to indicate that you are critical
A orange squares to indicate that action needs to be taken as soon as possible.
A gray circle to indicate that there are few important improvements.
If it shows these problems apply these solutions:
- Hidden browser specification. WP Fastest Cache and good hosting solution. Listen to episode 76 of my SEO podcast for bloggers.
- Reduce server response time. Use Webempresa or Siteground. They have their caching and image optimization system.
- Minify JavaScript. Use the WP Fastest Cache caching plugin. Use an SEO-optimized theme. Eliminate unwanted plugins, sliders, movements, many images…
- Avoid redirection to landing pages.. Check redirects with all SEO tools and with the redirect plugin.
- enable compression. Use the WP Fastest Cache caching plugin.
- Minify CSS, HTML. Use the WP Fastest Cache caching plugin.
- Optimize images: Edit images first with photoshop, GIMP or Pixlr and then upload them. Try not to exceed 100kb. The WordPress theme may create various sizes. Plugins from optimizer.io, EWWW Image Optimizer, ShortPixel or the Premium version of Yoast SEO.
- Prioritize visible content. Is it necessary to scroll to click something? Use a good template.
- Remove display-blocking JavaScript and the CSS of the content of the upper half of the page. Use Hotjar, Google Analytics, Social Networks, Thrive Leads, sources, cookies.
- Remove resources that block rendering: Use WP Fastest Cache Premium cache plugin. You can also use the Autoptimize plugin and the Autoptimize Criticalcss.com power-up plugin by following the checkout setup steps.
- Postpone loading of CSS files: Use asynchronous mode with WP Fastest cache. It also uses the paid Autoptimize and Autoptimize Criticalcss.com power-up plugins.
📋 Conclusions
the charging speed of your blog is one of the pillars of SEO and thanks to Google Pagespeed and other tools we can and should improve it.
I wouldn’t worry about him though. Google page speed result and I would focus on other aspects like conversions and other optimizations focused on sales.
Make your blog load faster and get users to spend more time on your blog.
in addition to improving submit to positions in the Google ranking and therefore the visits to your blog will increase considerably.
Once the optimizations have been made in the term of 15 days where a month sele notice an increase in visits of 15% (this is an average according to the projects that I lead).
How to blog or web quickly?
I want to know your opinion!
How fast is your blog or website? Has the speed improved after following the steps? What are the positions in Google?
Tell me in the comments!
If you think this article can help someone please share it.
Improve the productivity of your business!
Are you running behind time? Your ambitions are huge but your marketing investments are much more modest? Here are two good reasons to challenge your sales productivity. Dare we admit it: organization is rarely a salesperson’s strong point… So here are some practical tips to help you improve your productivity at this level.
Work on your databases
To begin with, you should take the time to organize your company’s database to better target your future marketing campaigns: types of companies (suspect, prospect, client, prescriber, etc.), professions, their qualification criteria and assign a score (thanks to its rating criteria) but that’s not all. You also need to work on the existing contact database and therefore on your database to better target the recipients of your future campaigns: service and role of the contact, primary or secondary interlocutor? Decision maker or relay?
Then link your opportunities to your campaigns. By ensuring the traceability of your opportunities, you will be able to measure the return on investment of your marketing campaigns (and focus on the most effective ones).
Define your sales cycle
Clarify the stages of your sales cycle: name the stages (first meeting, quote, negotiation, signing, etc.), define the statuses (in progress, won, lost, abandoned, etc.), fine-tune your sales tools to have success at each stage (clarify the objective of each stage. What tool to achieve it?), formulate transformation hypotheses at each stage (to facilitate and make your forecasts more reliable).
work your tools
“Standardize” your quotes using a price list organized by families, by items and systematically attach your T&C to each quote. You should be able to send them easily without starting from 0 each time to save time.
Likewise, be specific in your business agreements (to avoid disputes and ease the transition from business to production): signed order/quote form, delivery address and recipient, billing address and recipient, method of payment, billing schedule, payment terms, etc.
Manage after sales
Define your process for managing complaints: define the types of complaints, provide a complaint form, specify the channels that will be available, define the status of complaints, who processes what, traceability of complaints, etc.
Good news… There are tools to help you manage business information effectively: subscribe to a CRM tool without delay (this will force you to clarify your rules, this will facilitate collaborative work and this will secure your strategic data).
Prefer a proven collaborative tool, accessible by subscription (more flexible than a license when you are a VSE / SME), with flexible subscription formulas (not all users in the company need an identical subscription), easy to implement (configuration costs and training should be included in the comparisons beyond the price of the subscription), servers located in Europe (see backup and data protection), with modules to expand information management beyond prospecting when agility is gained (example : claims management, project management, fleet management, etc.). Inés (French company) meets these criteria.
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![11 tips to improve and refine your SEO strategy [Infographic]](https://thmdigital.com/wp-content/uploads/2022/08/11-tips-to-improve-and-refine-your-SEO-strategy-Infographic-1170x700.png)
11 tips to improve and refine your SEO strategy [Infographic]
How are your web pages ranking in Google search results? Have you noticed any fluctuations or impacts in recent months?
Most websites have had to deal with pretty big drops in their search SEO traffic lately, as Google continues to refine and improve its SERP ranking based on what it thinks provides the best results, and therefore encourage people to come back to Google for their research needs.
But increasingly, as the web becomes more and more video-centric, these results have also moved in lockstep, with YouTube’s video results, for example, taking more of the top spots. This is of course not the only big recent change, but as user behavior evolves, you need to evolve your approach accordingly, just like Google does, in order to continue to rank well.
And if you’re looking for ways to improve your SEO performance, SEMRush is one of the best sources to consult, with its deep knowledge and understanding of research putting them in the box to analyze and interpret the latest changes.
Therefore, you must check out this infographic. Here, the SEMRush team have outlined 11 key tips to improve your search performance – while you can get more detailed and helpful notes on each point here.
Definitely worth checking against your current SEO process.
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Six Sigma methodology to improve business processes
Before I start to delve deeper into the Lean Six Sigma methodology, I first want to make a simple introduction, so that we know that we are where we want to be. Keep reading, we tell you which is six sigma.
You may be interested in: Master of Entrepreneurship
Lean and Six Sigma compare an object and improve the management and process of a company. The Bend down it is more focused on increasing the speed of the processes, therefore, we can define it as the system that fights against waste. On the other hand the six sigma it is more focused on increasing quality.
doWhat is Six Sigma??
The Six Sigma methodology was a concept created in the 1980s by Bill Smith. This methodology for created for reduce variability to reduce or eliminate defects or failures in the entry of a product or service to the customer/user.
The objective of Six Sigma is to be able to detect 3.4 defects per million. That is, any damage that the product or service presents and that fails to meet the customer’s requirements.
Listen What are Six Sigma? We should first hear what “variance” is and how it is measured.
Sigma (σ) is a greek letter that isheida as a mediation statistical unit. It is used to define the standard deviation of a population. This standard deviation tells us how spread out the data is with respect to the means. As more standard deviation, greater dispersion of the data.
Therefore, the sigma level corresponds to number of standard deviations fit between the specification limits of the process. For example, imagine that we would manufacture a “product” that has a diameter of 16 +/- 1 mm. To determine whether or not this meets the customer’s requirements, we must have a specification limit of less than 15mm and greater than 17mm, with a 16mm object.
We must take into account that most traditional companies are at a 3 sigma level, this means that they usually have 6.37% of defects in their processes. What he intends is that they start working with 6 sigma, and that in this way, the defects can be reduced to 3.4%.
Challenges and trends of digital entrepreneurship
Discharge
Go from 3 Sigma to 6 Sigma
Luckily for us, to hear what Six Sigma is, you should know that it comes with the instruction manual called cycle DMAIC (Define, Measure, Analyze, Improve and Control).
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DMAIC will deal with a process of better, systemic, scientific and based on words. With this system we can eliminate unproductive processes that slow us down or are inefficient.
Observation of the following procedure:
1# Define
Find the specific problem or defect and validate it while defining the participants of the program.
two # To size
This process consists of listening to the operation of the problem or defect in order to find a better solution.
3# analyzing
In this section we must analyze the real causes that have caused the problem or defect, in order to change them.
4# To improve
Determine correctly are the best ones to do, and from here find a way to get there minimizing investment as much as possible.
Control 5#
In this phase of the process, to be able to guarantee the continuity of the improvement, to ensure the continuity of the improvement, to be able to meet the client’s requirements, and to enhance both the economic terms and the satisfaction of the client.
There are other methodologies derived from Six Sigma:
- DMADOV (Define, Measure, Analyze, Design, Optimize and Verify)
- PDCA-SDVA (Plan, Execute, Check and Act – Standard, Execute, Check and Act)
And that’s it! This way you can implement the Six Sigma methodology in your company and improve your productivity. If you want to become a good leader and learn all the most innovative management techniques, we recommend the Master of Entrepreneurship that will help you develop and accelerate the growth of your company.
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Twitter continues to test new themed listings for Spaces, which could improve discovery
Looks like social audio has had its moment, doesn’t it? That it was a pandemic-induced trend, which is still valuable to some degree, but is unlikely to become the tool for transformation and connection that many envisioned back when Clubhouse had a valuation of $4 billion.
Clubhouse is now struggling to sustain its growth, Facebook has all but abandoned its social audio initiatives, and other apps, though they keep trying, don’t really seem to be gaining traction with their copycat features.
Which leads to Twitter Spaces.
Of all the audio social adds, Spaces seemed to be gaining the most traction, and with Twitter’s established network to hang on to, it also seemed like the most likely to be successful in the long run.
But it hasn’t become an important part of the Twitter experience yet.
Can he? It definitely looks like Twitter still has confidence as it continues to experiment with new Spaces options and tools, while Spaces also has its own tab in the app’s bottom function bar, highlighting the potential Twitter sees in it to improve the user. live.
And the next step could be coming – according to new screenshots, Twitter is getting closer to launching a revamped version of the Spaces tab that will separate audio broadcasts, both live and recorded, into topics, in what looks like a podcast display.
As you can see in this extended layout examplepublished by an application researcher Alessandro PaluzziTwitter’s new themed approach to Spaces will make it easier to find content on key discussions of interest, including dedicated displays of the latest shows on “News”, “Sports”, “Music” and more.
Twitter has been working on the new format for some time, with its initial topic layout spotted during testing in June, which at that time also included popular podcasts in the feed.
That, along with the addition of Saved Spaces, seemed to suggest that Twitter was looking to incorporate podcast discovery into its audio tools, expanding its listings beyond just Spaces content.
This could make Twitter a more essential audio companion, while providing more ability for Spaces hosts to convert their streams into downloadable and potentially monetizable shows, while the approach to more dedicated topics would improve the discoverability of Spaces content, which has been a key problem hindering Occupation of spaces.
Because, most of the time, the majority of current Spaces are irrelevant. Tap on the Spaces tab and you’ll see a bunch of Web3 and NFT chats. But if you’re not into those subjects, there’s usually not much variety at any given time.
Accessible and categorized Spaces recordings solve this problem, while the addition of other popular podcasts could also encourage more people to turn to the app when looking for audio content – although it should be noted that this last example does not show existing podcasts in the same way as the original test.
Perhaps that’s why Twitter recently asked TechCrunch not to share these early images, as it’s still working on the format. Maybe Twitter couldn’t get a license to include outside podcasts in the new display — though either way, it still seems like an improvement that, at the very least, will give Spaces the best chance. to succeed.
And it is still possible. Time Magazine, for example, regularly streams through Spaces during the summer, which could make Spaces an ongoing content avenue.
It might get more people listening – but the main problem with Spaces remains the same as with live video streaming before it.
When you open a broadcast tool to everyone, you get a lot of bad content. It’s inevitable – as more people get the chance to stream, they will, and only a limited number of creators have the talent and skills to create consistent, engaging content, with large audiences. .
As such you need filters, you need tools to be able to bring out the best, to showcase the crème de la crème, to deliver the best experience, which will then keep people coming back .
Right now Twitter’s Spaces tab doesn’t, but maybe with more specific curation and the addition of recordings, and potentially outside podcasts, that could still happen and could do of Spaces a more valuable item.
The interactive touch screen to improve the performance of your business
The interactive touch screen takes its place in the company and advantageously replaces the cardboard or the whiteboard. Here’s why the touchscreen is an asset to your business performance.
What is an interactive touch screen?
L’interactive touch screen it is the next generation of media after the flipchart, the felt board, and even the interactive whiteboard (IWB).
It is used as a giant tablet with your fingers or a stylus pen. No more marker marks on your hands or mistakenly erased notes!
This screen allows you to start from a blank sheet of paper or annotate an existing computer file.
Everything can be saved as an image and sent via email.
The interactive screen reconciles the advantages of digital and the ease of the manuscript.
Not easy to annotate a pdf? With a touch screena handwritten note, a drawing are made immediately and extremely quickly with the tip of the finger.
It is even possible for everyone to speak simultaneously on the screen, using numerous tools and a color palette that make the notes clear and dynamic.
The content of the liquors takes shape directly on the screen, there is no need to copy it afterwards.
We also like that the screen allows everyone to get up and move around, movement helps spark ideas and prevents the post-lunch rush!
A simple technical solution
Another advantage of interactive display is that it does not require the purchase of an often expensive projector.
The screens also have a higher image quality than the video projector, so it is often necessary to close the curtains. It’s a bit like television, you don’t have to be in the dark.
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