Are you looking for ways to improve your Instagram marketing strategy? Want to create more engaging posts that humanize your brand?
The Productive and Free team shares their content ideas in this infographic.
Here are some excerpts from their list:
- How do you structure your day
- An overview of upcoming projects
- Your team members
- Friends, family or pets
Check out the infographic to learn more.
A version of this article first appeared on the Red Website Design blog.
Making your content accessible to everyone in your audience is a smart strategy, even if your organization isn’t required by law.
Accessible content allows anyone to consume your creations. It also tells everyone that your brand recognizes the value of inclusive content.
What exactly is accessible content?
According to the W3C Working Group (and illustrated below by Straive), web content accessibility encompasses four principles. Is:
- Perceivable: Users can perceive all the information presented even if one of their senses is not working.
- Operable: Users can operate the interface and navigation components.
- Understandable: Users can understand the information.
- Robust: Users can access content through assistive technologies.
Web accessibility also addresses “situational disabilities” – temporary factors that affect how a person accesses or perceives a website or application. For example, a poor Wi-Fi connection could prevent access on a mobile device, or bright natural light hinders a user who is outdoors. Or an ear infection could prevent a consumer from hearing properly.
Therefore, the most accessible content remains usable, perceivable, and understandable no matter how, when, or where a person accesses the content.
What content should be accessible?
The Web Content Accessibility Guidelines (WCAG), a widely accepted global authority, define web content as “the information on a web page or web application, including natural information such as text, images, and sounds, and the code or markup that defines the structure, presentation, etc. .”
In other words, every piece of digitally published content must be accessible, including:
- text-based content
- white papers
- Video – live and recorded
- Audio – live and recorded
- Images and graphics
How can inaccessible content be fixed? Here are five opportunities:
1. Use descriptive text
The lack of descriptive text for essential components of a website is a common accessibility barrier.
In this example, sentences like “read more” and “learn more” are not explicit enough. Instead, label links or buttons with what the person can expect to find, such as “explore camps” or “read our full quest.”
Fortunately, including descriptive page titles, headers, anchor text, and meta descriptions, as well as alt text for images, is also helpful for search engine optimization. That’s because these forms of structured data become accessible to machines: search engine crawlers that scroll through your site’s content. Similarly, they provide information for assistive technologies that help people with physical or visual disabilities to access web content.
2. Use enough color contrasts
Low-contrast content, such as light gray text on a white background, can make it difficult for some people to see and understand the content. Not only is it difficult for people with permanent visual impairment, it is also difficult for people to see in bright or natural light and on poorly calibrated screens.
WCAG contrast criteria specify minimum contrasts between text and background colors. For font sizes of 18 points or more (14 points if bold), the contrast should be 3 to 1. For smaller font sizes, the contrast should be 4.5 to 1. (This contrast tool free can help you determine if the color contrast ratio is the right ratio).
3. Create alternate formats for audio and visual content
Making videos, webinars, and audio content accessible includes alternative formats, such as transcripts. This text-based content can also be useful for SEO because it can be searched by crawlers.
It can also be helpful to minimize background noise, include descriptive timestamps, and add a skip feature for your audience who may have some visual or auditory capabilities.
4. Manifest a good user experience
Remember, digital accessibility is not just about screen readers and color contrast. Web accessibility often comes down to optimizing the user experience (UX), which is also a priority for search platforms.
Think about the overall experience of browsing and consuming the content you create and publish. Is the blog content organized into clear and descriptive categories? Is your website searchable? Are long blocks of text broken up with engaging images and instructional graphics? Does your page load quickly and with the correct format? All of those attributes can affect the accessibility of your site.
5. Choose the language well
Believe it or not, even subtle language choices can make a big difference when it comes to accessibility.
Think of someone using a screen reader to consume the content. In these cases, phrases like “as mentioned above” or “as explained below” are inaccessible because the user cannot look up and down the page. Provide enough details in the current section. If necessary, adopt accessible phrases such as “as described in the next section” to set more understandable expectations for the listening content consumer.
Furthermore, language can also be a good opportunity for inclusion to address everything from gender identity, race, culture, etc. The objective is to avoid content that uses stereotypes, communicates prejudices or discriminates against people. This Atlassian language guide can help you understand more about inclusive written content.
HAND PICKED RELATED CONTENT:
Good content is accessible content
The goals of web accessibility initiatives and content marketing are the same: Give as many people as possible access to great, useful content. While accessible content may already be on your radar, it’s a never-ending learning process that requires deliberate attention and smart strategy.
All the tools mentioned in the article are suggested by the author. Feel free to include additional tools in the comments (from your company or ones you’ve used).
Cover image by Joseph Kalinowski/Content Marketing Institute
Running out of ideas? Don’t know what to post? Nobody comments or likes? In this article I will teach you how to get content ideas to create posts that allow you to grow on Instagram and generate sales.
To do this you must follow these steps:
What do you want to achieve with each post?
This is the first thing you should do. ask yourself what you want to achieve with each content, post, carousel, Reel or Story you publish.
Here are some examples of goals you can set for yourself:
- Make your brand known: For this you can show your achievements, products, services, events, discounts, philosophy, values, workers, facilities…
- Build trust: Customer reviews or hiring an influencer can help.
- selling a product: Teach how to use it, compare it, abbreviate it… But remember «You Instagram profile is not a showcase of products nor is it your online store“. It is not necessary to simply send photos of all the products, put the price in the description and ask them to contact you. It is necessary to create content that generates before Attention, Interest, Desire to finally make the user take Action bought
- Win followers: You can create a list of interesting accounts in your industry, create a list of applications or tools, or show a process to achieve an algorithm or solve a problem.
- get a patron: We must create content that is of interest to other brands in potential audiences. Show results of reach, growth, sales…
- Send traffic to another site: Promote an event, course, service, article, podcast, product, Telegram group… Again we will create content using the AIDA method and using our automations.
Perfect, we already know what we want to achieve and we have set a goal.
Now let’s generate ideas.
Tools to generate content ideas
with these tools you can get ideas from content to meet each of the objectives set.
- Answerthepublic.com: Possibly the best known and easiest to use tool for pulling hundreds of content ideas that won’t gain visibility.
- ubersuggest: Like Keyword Planner but keeps content ideas on and off without registration.
- google trends: We can see search trends and filter by countries, dates, interests…
- keyword planner: The best known tool in the world of SEO.
- questions that they do to you (email, comments, md, person, direct, sticker questions…)
- questions they ask comments from other competitors
- questions by Quora
- tags: #contentideas #ideas #ideasreels #ideasstories
- Checking own stats
- reviewing the statistics from others with Not Just Analytics and Metricool
- trends it is Twitter
- Contents of competitors in other languages: This is what many Twitter accounts do using the Tweet Hunter tool. From my point of view it is a complete hoax and content theft if you do not cite the source as many do.
- Listening to current podcasts. Ángel Martín, AM of Spotify. Caviar online. Marketing News in Spanish.
- news news in online newspapers. Find your industry.
- Link other news or content with your sector or product: Example of news «The Spaniards do not sleep enough». Mattresses for sale you can use part of the content.
Create content and add data
Now comes the part content creation.
Reinforce with data and scientific studies that you can get from websites like Statista.com, CSICNature, ResearchGate, SINC, BMJ or the National Statistics Institute.
They have interesting facts for free. Some examples:
Castilla y León was the autonomous community that obtained the lowest value, with a rate of 1.55 weddings per million inhabitants in 2020, while the autonomous city of Ceuta was the one that obtained the highest value with a rate of 3 , 05.
Cristiano Ronaldo sweeps Mark Zuckerberg’s social platforms. He is not only the most followed public figure on Instagram, with more than 200 million followers, but also those on Facebook with one last highlight. No less than 214 million likes are those that the Portuguese soccer player had received on his profile dated January 2021.
After closing fiscal years 2018 and 2019 with positive figures, Twitter registered negative values again in 2020. The losses of the social network founded by Jack Dorsey amounted to approximately 1,136 million dollars that year.
You have to try and find the way and content that you like and adapt to Instagram.
Always try to answer the what, how, when, where and why.
Some examples of typical content to share on Instagram:
- witnesses: You can add them in the featured Stories of your profile, normal stories and add one in a carousel format with more content. Not on reels.
- Services: You can add them in the featured Stories of your profile, normal stories and at the end of the sales funnel in a carousel using the AIDA method.
- tutorials: how to do…, steps to…
- mistakes: The biggest mistake…, common mistakes in…
- listings: leading people in your sector, apps, destinations, restaurants, food, places…
the key is in how the content is presented (for this, using Instagram templates can help you) and in differentiating what each person wants in each place.
For example we cannot create a video the same for YouTube as for Instagram. On YouTube people can start by getting a tutorial to open a do something but on Instagram people are calm to enter and follow you with content from friends because the format must be faster, more direct and more enjoyable, for example with a Reel.
AN very common mistake It is after getting the titles with the content ideas creating my content for our blog, YouTube channel and social networks.
For example, thanks to AnswerThePublic we see that many people search for “What is Digital Marketing“. Submit an article to the blog that works perfectly to appear in Google and gain visits but that content would never work on Instagram.
We can use part of the content but giving it another approach using carousel format for example and creating a list from “Best strategies to grow on Instagram»For example and adding Digital Marketing as one of them.
You must entertain and know what each person wants in each medium.
And to make it effective you have to know resume and create sales funnels.
We must also analyze the content of other accounts and your own to see what better functions. Included we can republish our best content from time to time.
Optimize the content
We have managed to attract people thanks to content that they like and draws the attention of our ideal audience or Buyer Persona.
He thinks that people want to learn and be entertained. They are not searching for that content like on Google. It should draw more attention engage more in each step. Make it easy and create a good design.
Now we must get the most out of it and for that we must automate everything with the Manychat tool.
In this way we will see create a user database With whom we can contact and have more impact with these people in an easy and simple way by asking them to comment with a specific word or to send us a private message, for example.
Pointed all the ideas that arise and the key points in the Notes app for when you start creating containing you already have ideas. This way you will avoid blank page syndrome.
Check out my Industry Reel idea guides with real examples of viral Reels.
This episode of my podcast “Succeed with your blog” can also help you:
In summary, you will be able to generate many content ideas if you always try talk about a sector that you know, you tell what you do in your day to day, you tell what you learn and you tell what you know.
Get content ideas by checking my Instagram account @borjagiron
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