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September 22, 2022by adminMarketing

new google search console report

If you do SEO, you probably already know that Google Search Console It is an essential tool for monitoring the traffic that reaches your website, fixing problems that affect its positioning and viewing performance reports.

As the SEO industry evolves, Google adds new, more sophisticated features to this tool. In this article we are going to talk about a very interesting novelty: the new video report of Google Search Console. (more…)

September 15, 2022by adminMarketing

Google releases helpful content update

If you created content to please the algorithms SEO instead of people, your website will now be able to report drops in its metrics. If, on the contrary, you generate useful and interesting content for your audience, Google will reward you with good search results.

It’s true, since the end of August, Google announced the new update in which he communicates that he will favor content intended for people”people firstand that provides a satisfying visitor experience. You want to know more? Keep reading!

You may be interested: Master in SEO

What should you know about Google’s Useful Content Update?

Basically, Google wants to rank content that helps people instead of prioritizing content with search engines in mind. When it comes to organic search results, the main goal is to show users the most relevant article for their search query.

Content that seeks to copy others or summarize what other creators are doing, without adding value, will also be penalized. That doesn’t mean you can’t optimize your content to improve organic positioning, simply that you must take into account, more than ever, user intent when entering to view your content. Whether or not it meets expectations and whether it responds to the search the user has made.

Google Panda, is that you?

If this type of update sounds familiar, you’re right.

In 2011, Google launched the pandas update with the aim of lowering the rankings of websites that have used scam tactics. black hat seo. As a result, many websites have seen their rankings drop.

The reason is that many of them had tons of added content from other sites. It had all the right SEO techniques, but the content was inconsistent with human search. In other words, it was a low quality optimized website.

This people-first update is a fresh take on what Google has been trying to do for over a decade: provide useful content.

How do I know if the content is “People First”?

In the update version A series of questions are asked in order to know if, as a content writer, you are creating a people-centric strategy. The more positive responses you get, the more specific your content will be.

Do you have an existing or anticipated audience for your business or site who would find your content useful if they contacted you directly?
Is your content based on first-hand experiences and in-depth knowledge of these products?
Does your site have a goal or a primary objective?
After reading your content, will the person behind the screen learn something new or solve the doubt that came to you?
Will people reading your content feel like they had a satisfying experience?

Additionally, Google has a section of product updates and reviews so that they are taken into account when generating content.

Strategies for Creating Useful Content According to Google’s Update

Considering the above, we will explain some strategies that will help you improve the quality of your people-centric content:

Master in SEO and Web Positioning in Search Engines

You will learn how to develop all phases of an SEO strategy and apply it in real learning projects.

I want to be informed!

check your target

It may seem obvious, but to deliver great content, you need to be clear about your purpose and the audience you want to target. For this, it is important to check the buyer persona or create one if you haven’t defined it yet.

Focus on the supply of a good UX

As Google says, “Updating useful content is intended tobest eco-compensated content where visitors feel they have had a satisfying experience” and it is therefore important to meet this need. To do this, you can follow our UX Guide and take into account the following aspects:

Create quality content and add value. For this you can provide additional resources, infographics, tutorials, real cases, studies, among others.
Demonstrate your experience in the sector targeted by your buyer persona.
Be consistent in the different content you generate.
Provide information that, in addition to being useful, is understandable to the user.

Analyze your entire website

Remember that Google crawls all content on your website. You don’t need to optimize or create user-facing content if your previous content doesn’t follow this rule.

So that your website does not fall in the rankings of SERPs, we recommend creating a strategy where you can review what content has worked the most and update it with the user in mind. It will be something that will take time, but will keep you afloat in the search engine and with people-oriented content.

Be careful with AI tools

One of the most common practices today for content creation is to use AI to take care of the text for you. While it’s a useful tool for generating large amounts of content, it doesn’t need to be done in a way that’s original, engaging, and targeted to meet the reader’s needs.

Our recommendation is to resort to other types of tools and methods such as social listeningcompetitive analysis, among others.

When will the Google Content Update be applied?

For now, algorithm update focuses on English searches. However, the statement indicates that they intend to expand to other languages in the future.

Additionally, it is mentioned that Google will “continue to refine how the classifier detects unnecessary content and launch more efforts to better reward content that puts people first” over the coming months.

What did you think of thise content about google update? You agree? Leave your opinion in the comments.

If you want to become the best SEO and generate not only positioning but also quality content for people, we invite you to participate in our next edition of the Master in SEO. You will learn how to manage and optimize search engine campaigns by optimizing the mix of acquisition, organic and payment strategies. We are waiting for you!

Master in SEO and Web Positioning in Search Engines

You will learn how to develop all phases of an SEO strategy and apply it in real learning projects.

I want to be informed!

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September 15, 2022by adminMarketing

How to position short videos in the Google SERP

Videos are the most powerful format today. Their playback is constantly growing as other users feel more comfortable consuming them as opposed to communicating. That is why many brands have already made them an indispensable part of their marketing strategy. Although YouTube is one of the most powerful platforms, we are the only one where you can translate the SEO position of your videos so that they are more public. the Google SERPs it is also positioning them very positively, especially the short videos.

In this article we tell you everything you need to know about how to position short videos on the Google results page and we give you some ideas to boost video marketing in your company and make short videos with a hook. (more…)

September 14, 2022by adminMarketing

Google main update for Italy

It is now announced in Italy on Monday September 12, 2022 an update of the algorithm of the base, it Google Core Updatewhich can obviously modify the results of searches and all the SERPs in which they are positioned and our content.

The first impression of the community and SEO enthusiasts is stata generally positiveeat riscontrato as well as its various thematic groups on Facebook and other social networks.

My vediamo in cosa consists of questo aggiornamento.

Google Core Update: say yes, it’s trying

It is assumed that an algorithm update based on the Core Update is also announced by Google when it comes to supporting significant changes that are significant enough to be perceived by search engine publishers and marketers. .

Today we released the main update for September 2022. We will update our leaderboard version history page when the rollout is complete: https://t.co/sQ5COfdNcb

– Google Search Center (@googlesearchc) September 12, 2022

If it is a modification of a variety of Google algorithms (this is the last thing that always works continuously aggiustamenti) but a basic algorithm update tends to be obvious, so much so that I don’t work 24 hours a day if I produce it and I don’t work on it SERP, il tempo che le modifiche si propaghino nei vari data center dispiegati in tutto il mondo.

The most important part of this upgrade takes the “Update useful content” HCUupdate carried out in response to a growing concern for the quality and diversity of search results that applies when the Internet user arrives on Google.

ALONG THE LEGGINGS: Secret SEMRush: Diet the Tool Quint with an SEO Insider

new basic update It was launched già ad august ma soltanto per le ricerche in English language. Ora sarà is also active in global livello, quindi also in Italy.

This significant algorithm update emphasizes its gratification of person-centered content that provides a gratifying user experience. L’Update useful content potrebbe essere uno degli most importanti mai adottati da Google.

ALONG THE LEGGINGS: SEO Trend 2022: 6 Trends You May Not Know About

Perche is important

Needless to say we will help a variation in the page ranking of different sites, it also compromises the visibility of the parrot.

Google uses over 200 ranking factors to determine the quality and relevance of our URL. Google’s ranking algorithm helps you get the most relevant information from Google’s index.

L’approccio migliore ora è vigilare su eventuali modifiche nella search consoledata which, as given ribadito, I result from the ricerca potrebbero rimbalzare nelle prossime settimane por poi stabilizzarsi successivando consentant ai SEO di capire e valutare quale impatto reale abbia avuto il nuovo upgrade.

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September 5, 2022by adminMarketing

Delete Google Account from Samsung without Password

Let’s talk about deleting your Google account from your Samsung Android tablet. The reason for deleting Google account may vary.

Maybe you got stuck, forgot your username and password and now want to reset it. Or maybe you want to clean the device to pass it on to someone else or sell it.

An application can do just that; remove google account from samsung tablet.

Enter Tenorshare 4uKey for Android, a desktop application to remove your Google account and bypass Google verification after reset without using password.

In this article, we will show you how to delete Google account on Samsung tablet using Tenorshare 4uKey for Android.

begin

Before you begin the process of deleting your Google account from Samsung (without password), it is important to know that deleting the Google account from your device will delete all data and information stored on your device.

It is therefore essential to do these three things before proceeding.

Disable automatic synchronization of the Gmail application. To find “accounts” Where “Accounts and Backup” and click on them to deactivate them.
Export data from Google. Go to “Setting” and select “System and backup“. You can transfer all emails, contacts, photos and other information from Google to another device or PC.
Delete Google Pay information. If you use Google Pay to transact, delete your bank details.

Features of Tenorshare 4uKey:

Let’s dig a little deeper.

Like most useful apps, Tenorshare 4uKey for Android is free (with limited functions) and comes with paid licenses. This app is especially useful when you are stuck with Google account verification on your Samsung device.

Here are some of its features:

One click to unlock your Samsung tablet without password.
It’s a quick and easy to use process with video and photo tutorials.
It allows you to delete your Google account without password.
You can take full control of your device without limitations.
Support all Samsung devices and Android versions.

Deleting a Google Account with Tenorshare 4uKey

Without further ado, here is a step-by-step guide on how to delete your Google account on a Samsung tablet using the Tenorshare 4uKey app for Android.

Step 1:

First, download and install the latest version application on your PC (or Mac). During installation, launch Tenorshare 4uKey for Android and select “Remove Google Lock FRP“.

2nd step:

Now connect your samsung tablet to pc (or Mac). Select the appropriate Android version and click “Begin“.

Step 3:

Follow the step by step instructions provided by 4uKey for Android, and the FRP lock will be removed from your Samsung tablet without needing a password.

Step 4:

A pop-up message will appear on your Samsung tablet. Select “Always allow from this computer“then click”Ok“. Now click “OK” on your PC screen as well.

Step 5:

wait a few minutes for the process to continue. When finished, the Samsung tablet will restart automatically. You can then follow the instructions and set up your device again.

That’s it. Your device has now been cleaned!

Video tutorial

Here is a video tutorial in case you are still unclear or want to save it for later reading.

Bonus: More tips…

1. Is Tenorshare 4uKey for Android a safe and reliable way to bypass Google Account Verification?

Referring to their website, this app has over thousands of happy customers and millions of smartphone issues solved and proven to be a safe and secure way to unlock Samsung tablets and phones.

They ensure the safety of your personal information and help Samsung users to remove your device from your Google account without damaging their operating system or compromising the content of your device.

of them. What are some of the reasons why a Google account may be locked on a Samsung tablet?

The device is stolen or lost.
Someone hacks your device and your account.
Someone changes your password.
You forgot your password.
Your account is deleted by someone.
There are problems logging into your account.

3. How to avoid being blocked on your Google account?

Set up a Google account recovery
Keep your recovery information up to date
Make sure your recovery email address and phone number are correct and working
Make sure your Google account is more secure
Do regular security checks
Keep updating your software
Use strong and unique passwords with a combination of letters and numbers
Avoid downloading unnecessary apps and unsafe extensions.

take away key

Blocking Google verification on Samsung tablets is a common occurrence among millions of Samsung users around the world.

Instead of anxiously looking for solutions to delete Google account directly and delete Google account from computer, Tenorshare 4uKey for Android can be a good solution, or at least you should try.

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September 1, 2022by adminMarketing

5 tips to adapt your content to Google Helpful Content

After August 25, 2022, Google released a major search algorithm update, dubbed Useful content. Deploy it for two weeks and only concerns English-language content, initially.
The first civil domains were education, technologies, leisure, arts and e-commerce.

What is the Useful Content update?

In the continuation of the Google Page Experience update which gave more importance to the user experience and participated in the emergence of SXO (Search Experience Optimization), Google now focuses on informative quality content offered.

clear, Useful content from Google better rank the content-oriented utility and could downgrade content written for search engines.
Google therefore wants to encourage you to publish content that answers the questions of Internet users. Uninformative articles intended primarily to generate traffic to your site could therefore be penalized.

Finally, this is a “sitewide” update. In other words, she affect a site’s health ranking in the SERP.
This means that Google will review all indexable pages on the site to decide on an event downgrade in the Google Results Pages (SERPs).

Our 5 tips for finding Google Helpful Content criteria

Stay in your area of expertise

Imagine that, at Wearethewords, we started to publish reviews of smartphones or laptops, on the pretext that these subjects are in high demand by Internet users. It’s a safe bet that our visitors would be at least surprised and probably not very interested in this content. If they end up on our site, they are paid and find reliable information on content strategy, for example.

Google therefore wants to encourage you to publish content that answers the questions of Internet users rather than uninformative articles intended primarily to drive traffic to your site.

2. Avoid multiplying new topics on the same site

It seems that Google wants to encourage niche sites. For at least 2 reasons:

sites that cover all subjects and are aimed at indifferent audiences are useful to visit;
these same sites can sometimes complicate the work of search engines.

So, if you want to cover more new topics, better create specific sites. Avoid brewing too much content in hopes that one or the other will rank well in the SERPs and the kind of traffic versus your site.

This advice echoes the well-known adage of communicators: Who pretends to be addressed all over the world, not to be a person.

3. Demonstrate your expertise and mastery of the subject

Obviously, your site must offer first-hand content and confirm a thorough knowledge of the subject matter.

An article that is not very original, insufficiently developed or marked by paid external links, could be downgraded by Google Helpful Content. Check if you have ever simply picked up what others have written, with no added value contributor.

It is for the Internet user to find on your site enough answers to the questions that have guided his research.

It therefore amounts that your content is sufficiently

Completed;
instructive;
I focus on problem solving.

4. Don’t forget the SXO

As we already have on board in Our previous file on the SXOuser experience (UX) often have a central role in the ranking of results in the SERPs.

A good experience must allow the user to find enough information in good conditions.

As a reminder, we considered the SXO as an evolution intended to improve the relevance of search results and to offer a rich and accessible experience.

5. Beware of unsubstantiated promises

Promise to provide unequivocal answers to complex or emerging questions that may harm your creation. This is true for the relationship with your visitors, it is just as much for your ranking in the SERPs.

Hold on to what is reliable and documentable and clearly state who is questionable, such as assumptions or rumours.

You can thus maintain trust and confidence you are visiting

What if Google Helpful Content downgrades you in the SERPs?

If the useful content of the update has a negative impact on your class, please remove the content of any value.

Keep in mind, however, that a possible downgrade can take several months! Actually, Google will monitor your site during this time to ensure that less valuable content does not reappear.

You may be thinking that the solution is to divert that poor quality content to another subdomain. We strongly advise against doing so. In fact, in addition to major modification techniques, it would really hide the dust under the rug!
Nothing guarantees you that Google considers this subdomain as distinct from the rest of your site.

What can we expect from the Google Helpful Content update?

The first analyzes of the content in English allowed us to identify whether it is a real revolution or simple adjustments.
Our hope is that Google Helpful Content will ban potential value adjustments and spam content from the SERP. And for good reason ! Previous updates could suggest that the presence of spam in the SERPs would decrease sharply and the results are once again disappointing.
For the French language, you will have to be patient because no date has yet been announced.…

You want to establish a content strategy and improve your presence in the SERPs? feel free to contact us to find out more. We will be delighted to discuss these various points with you.

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August 30, 2022by adminMarketing

Google releases helpful content update to show us: SEO is about people, not bots

This week, Google began rolling out new guidelines for website builders and owners. These new practices aim to provide users with original and genuinely useful content. The Useful Content Update aims to inspire creators to put more effort into creating good content.

The update is compared to preview algorithm updates like Panda and Penguin, which caused SEO experts to change the way they design their strategies.

While that sounds pretty good in theory, what really changes in practice for marketers and SEO professionals? Basically, as Google said, content creators should focus on people first and avoid creating content for search engines. let’s dive

What does Google mean by “people first”?

With these guidelines, Google prioritizes content written by people for people, rather than just publishing articles for search engines. People-centric content is all about answering questions and keeping your reader happy.

Helpful updating of content also avoids unoriginal pieces that simply summarize what other creators are saying without adding value or anything new.

Some SEO professionals may be familiar with this strategy:

the content creator identifies a keyword that he wants to reach the top search positions;
then they take content from the three top-ranking sites and “mix” it into non-original text as a sort of rewrite, designed only to grab the attention of Google’s algorithm, often without adding any additional value to the reader .

This is a strategy that Google wants to avoid in order to offer good content to search engines.

So, to create better content for your readers and reevaluate your content, Google recommends the following questions:

Do you have an existing or anticipated audience for your business or site that would find your content helpful if it came directly from you?
Does your content clearly demonstrate first-hand experience and in-depth knowledge (for example, the experience that comes from using a product or service, or visiting a location)?
Does your site have a goal or a primary objective?
After reading your content, will someone walk away feeling like they learned enough about a topic to help them achieve their goal?
Will someone who reads your content come away feeling like they had a satisfying experience?
Have you checked out our guide to major product updates and revisions?

Also, this isn’t the first time Google has rolled out a content-focused update. If we examine the history of Google’s algorithms, we can find prominent examples such as Panda and Penguin.

Source: YoastSEO

In theory, all websites should always be written for their users. So, those who have this in mind even before the helpful content update, have come to the right place.

Google will also rate all your content

An old SEO practice was to publish large volumes of content using the rewrite tactic we explained earlier and trying to rank only some of it. If you still trust this, you have problems ahead.

In this new update, Google will not just analyze each post to rank each piece of content in isolation. It will analyze all your content as a whole to give a “signal” related to all your domains which indicates whether your content is quality or not as a whole.

If most of your content is low quality and designed only for search engine tools, you have a high chance of losing valuable positions in the SERPs, even if some pieces are considered high quality.

How can you recover them? You’ll have to remove all that low-quality content from your site and wait a few months for Google to figure out that your domain has changed tack; This is another feature of the Google Helpful Content Update: will now run continuous real-time scans to determine content quality, not just when the update is released.

How do you now create strategies for your content?

Now let’s move on to the tactical part. I have some tips to help you improve the quality of your content, always keeping the user first.

Back to base”

Any marketing strategy requires an in-depth analysis of its target. This is something that will never change. Researching your personas is a common task in our workflow.

Helpful content update is very helpful if we check our buyer persona again.

So, if you haven’t already: check your empathy map and try to understand if your content really matches the needs of your buyer persona right now.

Avoid over-reliance on AI

Generating content with AI is a new practice to publish a high volume of articles in less time. However, you should re-evaluate if an AI can write the content for you. If they are really useful for optimizing your content, human editing is essential to make a difference.

When creating content, rely on other tools, such as current data, your competitors, or social listening. You can also use tools, such as Answer The Public or SERP features that display common queries and needs on any topic.

Add the value only you can add

As I’ve said before, Google prioritizes content that is clearly written first-hand and conveys in-depth knowledge of the creator.

Not just Google. Your readers also prioritize this. It’s the mindset: when people visit your site or blog, they want to know what you (or your brand) have to say about a given topic.

There is too much information on the same subject online. How will your website stand out from the rest?

Put real examples, cases, data, studies, your opinion and your experience. I’ll leave three examples of content we’ve produced here at Rock Content that followed this premise:

Fake on Google: Website traffic is inflated with spam from Czechia and Seychelles. How to handle this?
The old Google Analytics is being retired. What can you expect from GA4?
I tried the new Instagram feed before launch – it looks like another TikTok

Do not post massive generic content

Focus on publishing better content that satisfies and provides important answers and insights to your reader. It takes time and requires planning.

Before researching the keyword positions you would like to achieve in the SERPs, ask yourself: how can I add value to this? This will definitely help you avoid the temptation to produce a high volume of generic, unplanned, low-quality content.

What Google is telling us is, “Ignore me; satisfy users.

Every time we create a post, let’s not forget that there is another human reading us. Updating useful content aims to teach us to remember our main objective: help our audience through our content.

Post Google Posts Helpful Content Update To Show Us: SEO Is About People, Not Bots appeared first on Rock Content – FR.

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August 30, 2022by adminMarketing

What is Google Tag Manager for and what are its integrations –

When it comes to knowing data about your website, e-commerce or blog, we know that it can seem like a complex process. However, thanks to Google Tag Manager this will no longer be a problem.

That’s how it is, Google Tag Manager will be the best friend when you want information like: your page traffic, speed and inclusion of simplified web medicine issues. You can get real-time data in one place.

What is surprising is that you do not need a programming expert to obtain all the data on your website, since you can do everything in one place in a simple way.

Now, if you want to know more about Google Tag Manager, we invite you to continue reading the information that we have prepared for you.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool from Google. It is designed to manage tags, scripts or pixels in one place so that you can keep track of your website.

The best part is that Google Tag Manager allows you to integrate not just one or two, but multiple custom scripts from platforms such as Adwords, Facebook Ads, Google Analytics, among others.

Also, because you can add tracking codes and scripts, you will need to have advanced programming knowledge to be able to add or remove a certain feature of the tool.

Therefore, it is a tool that can help those who want to obtain advanced digital analysis, such as: knowing details of the profile of the users who visit your website, the country of origin and the devices where they accessed.

How does Google Tag Manager work?

Google Tag Manager makes it easy to implement tags and scriptsbecause you can manage data collection codes and include harmful analytics that you want to learn about.

Within the interface, different labels can be created to collect sober information on the different marketing actions that can be useful for your company’s decisions, since they reduce the risk of errors.

Advantages of using Google Tag Manager

There is no doubt that Google Tag Manager is a tool that can help simplify the work when it comes to analyzing or tracking the audience that interacts with your website.

If you want to know what other advantages Google Tag Manager offers you, we invite you to continue reading.

data accuracy

It is a tool that collects data automatically and with good precision.

This is very helpful, since you will have detailed control and you can even modify the codes of several websites simultaneously. adams, You can preview the changes to check if everything is in order.

Surrender of the mayor and independence

Yes, as we mentioned before with this tool you do not need to be a programming expert. You can of course modify or add code if you need to add a web developer to start a tag.

This turns out to be better, since we avoid overloading the programmers or developers, so you can have more independence You will manage everything from the control panel!

Horror of costs

Google Tag Manager is completely free and unlimited, as an investment is required to start using it.

adams, You can integrate it with other tools like Analytics to get the most out of it.

Know the behavior of your audience

You can fully know the behavior of your consent so that you know in detail when users leave the website and the interaction they had while they were inside.

This is valuable if your company or brand offers a service and you are still not showing the conversions you expected, since by having this data you can know the next exchanges that will be made in your content plan.

Have better planning for your close strategy

If you do not know how you behave and how receptive you tend to be with your content with GTM you can save your days of the week and your visitors there is a great interaction.

By knowing this data you can plan your next strategies more rigorously so that you can make publications that help position your website.

Google Tag Manager Settings

To check all the functions of Google Tag Manager it is recommended that you configure it beforehand to do it as necessary.

Although at first you may notice that performing a configuration can be simple, we recommend that you know the following terms that will help make this process easier:

Container: a space where a series of labels is stored and has a unique code that is linked to the project to which it belongs.
Workspaces: their design so that several members can work with the tool at the same time. it is useful for optimize teamwork processes.
Labels / Tags: they are portions of code that are executed through activators or triggers.
Activators / Triggers: is the rule that determines when a label will be executed.
Variable: its values that you can configure and you can link it with the labels.
Version: modifications or changes that make a container inside it.

Preview: it is a function that allows you to visualize the changes that will be made on the web page, without having to execute them.

Considering this, You should know that in GTM each account is a client or a company with personalized management. So, each client must have their own account and this can be done within the profile.

You may ask, why should each client create their own account? This will help you with permissions when you want to export account settings so you can have a personalized and organized administration.

account creation

To create an account in Google Tag Manager, the first thing is to access the home from your Google account, and then follow the steps below:

Go to the accounts section
click the button [Crear cuenta]
Write the number of the account or the number of the brand that you will manage
Indicate whether you want to share the data anonymously on Google.
Select to create the container and enter a descriptive number
Select the type of content: Web, AMP, Android or iOS. In case you select a mobile container depending on whether you are using the Firebase SDK or one of the legacy SDKs.
Click on create.
Read the terms of service and click the button[Aceptar].

That is all! Once the account has been created a message will be displayed with the installation code snippet as part of the SDK. If you prefer to configure the container and install the most suitable snippet or SDK.

Installation of a container.

To install a container you must first have access to a website or mobile app where it will be installed. To do this process in Quick Start Guide for Tag Manager Developers You will find how to carry out the process.

Now yes, to execute the installation of a container you must follow the following steps:

Click on [Área de trabajo].
At the top you will find the ID of the container. It can be identified by the format “GTM-XXXXXX”.
Click on the ID to open the dialog
Copy and paste the code on the website you want to manage. Another option is to download and install the Mobile SDK.

Finally, when you’ve installed the container, you can start adding tags and configuring when you activate it in one step.

Google Admin Integrations

Google Tag Manager is a platform that can connect with your digital tools to provide a unified view of our users’ interaction to facilitate the management of this project for our clients.

Do you want to know the plus part? You can make multiple integrations, as we present below:

hubspot

Google Tag Manager can be integrated into HubSpot to track the pages, blog, and knowledge bases of your choice in detail.

facebook pixel

You can link Google Tag Manager and the Facebook Pixel to manage all the tags on your website, in this way you can obtain a series of quantitative results on the advertisements from Facebook and Instagram.

wordpress

Thanks to the fact that WordPress has an open code you can track your ecommerce and include can add a data layer so you can enable special functions in the container tags.

google analytics

Thanks to the Tracking Code feature, you can add a Google Analytics stream and include a variety of advanced options such as: custom metrics, cross-domain stream, configurable fields, and more.

Finally, Google Tag Manager will be best suited for implementing marketing campaigns, discovering audience behavior, and getting detailed data analytics to ensure you’re on the web as expected.

If you want the help of professionals to analyze your website data, at Genwords we have a team ready to help you. To know more about us you can contact us or visit our website.

If you like this article, you may be interested in:

Google Marketing Platform: What it is and how to take advantage of it

Google Ads Manager: What it is and how to take advantage of it

What is Google Analytics 4 and how to implement it on your site?

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August 15, 2022by adminMarketing

5 tips to create a company profile in Google My Business –

Do you want your business to be recognized on Google? To make it it is important that you know your business in Google My Businessa tool that will help you stand out from the competition to attract local customers.

Also, if you optimize your trading profile on Google My Business well, you will likely qualify for trading on the first few pages of business results, where higher reach means.

If you want to know more about this tool, throughout this article we will show you some tips that will help you create a good profile of your business in Google My Business so that you can take advantage of all its benefits and take your company to a new level. .

How does your business perform on Google My Business?

google my business are SEO tool for SMEs designed to ensure that digital deals tend to have a significant digital presence through Google.

Thanks to this tool, it is possible to attract new buyers and improve the trust of your brand. In addition, it can serve for local SEO, so you can help users who are a few kilometers away from your business.

This means you can get closer to your buyer personas organically and in this way you will achieve the expected conversions.

The best thing is that it is a practical, easy-to-use and totally free tool that you can use from any mobile device or your computer without having to know how to program or design.

Advantages of presenting your business on Google My Business

If you want to mark or negotiate to be recognized by users, it is important that you enter a good position in the most used search engine in the world, Google.

Google My Business will not only help position your brand, but also if you manage good content you will appear first in the search results when someone searches for a product or service related to your company.

Here we will show you some advantages that you can obtain using this tool.

Management of your negotiation information

In one of the sections you can manage your business information and include data such as telephone number, opening hours, website, etc., to improve the image of your company and increase the visit of your website.

It shows users the address where your business is located and even has the ability to include icons that can help customers communicate with you more easily.

Learn about user interaction

With your business on Google My Business can integrate other tools like Analytics that will allow you to obtain detailed information about the interaction of the users that will serve you for your conclusions about the return of your marketing strategies.

Knowing the behavior of users with your business will help you to properly define the strategies that will work for you to obtain better results and thus be able to achieve your goals. digital marketing objects.

Promotion of your products

The negotiation possibilities in Google My Business are amazing. In one of these sections you can show your products with images, description and price, and include a purchase button that will be directed to the user to be able to acquire it.

And although it sounds interesting, you can also promote your new products, announce upcoming events, discounts and special prices.

Upload media content

That’s how it is! With your business in Google My Business you will be able to see your images and videos to show your business to the public. A good strategy is to add your business logo as a profile photo to improve the identity of your brand.

Tips for creating a business profile on Google My Business

If there’s one thing you shouldn’t overlook, it’s that It is important to create a good profile on Google My Business to consolidate your business.

Before you begin, you’ll need to make sure your business is registered and verified on Google My Business. To help you make this process easier, you can pay attention to the tips that we will show you below. Keep reading!

1. Create a Gmail business email

The first step is to create a business Gmail email. To make them you must access the official site of google my business and then click on the “Create account” and start filling in the requested data.

If there is a problem with Google where you want to log in as usual, please go to the official Google My Business site and click “Continue”.

This step is important, since it will allow you to store all the information in the Google cloud, such as: contact list, documents, photos, etc.

2. Contact details

When you have created your corporate email, it is time to indicate to the platform the basic data of your business, such as:

organization number
opening hours
website address
Description
Category
Phone number
Business management

Indicate the field or category of your business to improve user experiencefor example: if you have a hamburger restaurant you can indicate that you are a fast food restaurant.

Also, an optional panel is available where you can indicate the areas where you offer your services. From this form you can improve local SEO to get more organic visits.

In case you do not have a website you can take advantage of tools such as google site where you can create your own cooperative site.

When you have completed everything, you recommend that keep your data up to date so you can get the most out of this tool. Likewise, if you want to improve the confidence of your brand, you can add photos of your negotiation.

3. Payment methods

From the company information section you have the possibility to indicate the payment methods that you accept in your business, such as credit cards, debit cards, bank accounts or other payment methods.

To do so, simply access Payment Profileclick on payment methods and then select the payment method of your choice.

It is important to mention that when you add a credit or debit card to your profile, Google will make a small amount to your account to verify its validation. It will be paid back over time, so you don’t have to worry.

In the event that you trade in the United States, instant verification may be requested, there is a process to take up to 24 hours.

However, you recommend that checks such as the payment methods that are accepted in your country that you can add to your business profile on Google My Business. For more information you can access To who.

4. Interaction with customers

With Google My Business you can interact with users who have visited or tried the services and products offered by your business.

Likewise, you can respond to customer reviews and they can rate based on their experience. It should be noted that those companies that respond to comments generate greater trust and receptivity among users.

You should not forget about the not so positive comments or complaints about your business, it will help you improve your service, apologize when appropriate and understand how their experience was. Remember that you must always be professional, attentive and friendly.

5. Link to website and social networks

The last tip is one of the most important if you want to generate leads in your business, it is to add links that direct users to your website and social networks.

To do so, once you have created your account and logged in to Google My Business, you can go to the “manage hours” section and then select the location you want to add, in this case your business’s social networks.

Then you will find a list of Social Networks where you will have the possibility to connect your accounts with the platform so that users can access it in just a simple click.

When you have finished adding the requested data and completed all the information about your business, it is time to check what you know

You must first receive a card that will be mailed to you, which contains a code that will be used to verify that you are trading on Google My Business. If everything went well, you will be formally registered with Google.

In short, there are many possibilities offered by Google My Business that you can take advantage of to comment on the competitiveness of your business so that with this training you can reach more potential organic training customers.

If you want to save more time to improve your position and increase the visibility of your negotiation,contacts! In Genwords We are specialists in SEO positioning.

If you liked this article, you may also be interested in:

Local SEO: Important What it is and Why it is to Attract Customers

SEO tools for SMEs

Techniques to Boost your SME with Digital Marketing

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August 11, 2022by adminMarketing

How to generate barcodes in Google Sheets

How to generate barcodes in Google Sheets – Hongkiat

There was a time when companies needed to purchase expensive barcode software to create barcodes for their products. But that is no longer the case, as you can easily create barcodes from product codes through Google Sheets.

This feature is especially useful for start-ups and small and medium-sized businesses operating on a limited budget and resources.

In this post, I’ll walk you through the process of creating barcodes from your product codes with the help of Google Sheets. Let us begin.

Start a new spreadsheet in google sheet.
Fill the first three cells with “Product name“, “Product ID“, Y “Barcode” respectively.

Select cell C to highlight the entire Column C, press and hold Domain (Mac)gold control (Windows), then click “Barcode” to deselect that particular cell.

With the rest of the column highlighted, click sources from the top menu and select more fonts.

Type “Free Barcode” and then select “Free barcode 39” From the results.

Select the first cell in Barcodewhich is C2, and enter this formula: =IF(B2<>"","*"&B2&"*",""). What this formula does is if cell B2 is not empty, it will generate a barcode for it.
C2 cell with one clickand so drag it down (in the lower right corner) to copy the formula to more rows.