Google Tag

Google is expanding its appeals process for the removal of search listings that include personal information, with users now able to request search omissions from the search index for web pages that list their address and contact information, among other identifiers potentials.

As explained by Google:

“As part of this new policy extension, users can now request removal of additional types of information when they find it in search results, including personal contact information such as phone number, email address or a physical address. The policy also allows for the removal of additional information that may pose a risk of impersonation, such as confidential login credentials, when it appears in search results.

This could have a range of implications, for a range of sites, with some social networks potentially having to reassess their listings to ensure they comply with these new regulations.

Although they only become enforceable when triggered by an individual, which means there are probably not many updates to implement. But it could see some web pages removed from Google’s index if a case is brought before the search giant asking for action on the matter.

Google has long offered the ability to request censorship of certain search listings, based on certain criteria.

“On Google Search, we have a set of policies that allow people to request removal of certain content from search, with an emphasis on highly personal content that, if public, may cause direct harm to users. people.”

This process was introduced in response to the European “Right to be forgotten” legislation, which was implemented by the EU in 2014, and gives individuals the legal right to ask search engines like Google to list certain results for queries related to a person’s name.

According to Google:

“In deciding what to list, search engines must consider whether the information in question is ‘inaccurate, inadequate, irrelevant or excessive’ and whether there is a public interest in the information remaining available in search results.”

So if there are particularly harmful search results about you, perhaps a past court case or a defamatory message, that could harm your personal or professional status, you can request that it be removed, and Google will evaluate your submission against its entry criteria.

This was further extended in 2018, when the EU implemented the General Data Protection Regulation (GDPR), which includes a section that gives internet users a “right to erasure”, offering greater control over Internet Harmful Lists.

And now it is expanded again:

“When we receive removal requests, we will evaluate all web page content to ensure that we do not limit the availability of other widely useful information, for example in news articles. We will also assess whether the content appears as part of the public record on government or official source sites. In such cases, we will not perform deletions. It’s important to remember that removing content from Google search won’t remove it from the internet, so you can contact the hosting site directly, if you feel comfortable doing so.

This is important – hiding search results does not erase information from the web. Although Google is the largest search engine and a key point of discovery in many cases, people will still be able to find the original information if they search.

This is the latest step in Google’s gradually expanding privacy policies, which also include its measures to phase out tracking cookies, and its most recent update to list how developers track and use cookies. data in Play Store listings.

Google has also recently implemented a New policy which allows people under the age of 18 (or their parents or guardians) to request removal of their images from Google search results.

In combination, Google is giving users far more control over their online information – perhaps not voluntarily, as there is growing pressure from officials (particularly in the EU) to implement more measures. on this front. But its policies are evolving, in line with rising user expectations and broader regulatory trends.

The implications, as noted, remain limited, as few people submit removal requests, but it should be noted that this is now possible and some pages that display many people’s names or information could be affected.

The tools to analyze the results are essential, but you should know that there are differences between Google Analytics and Analytics 360. And it is important that you know them, as this will help you define what is best suited to the campaigns you need to study.

Although both belong to the Internet giant, each one has different ways of doing their analysis. HAS When selecting the one you want to use, you should keep in mind several factors related to the measurement. But in addition, you must evaluate if you have the budget to pay for the 360 ​​tool that is paid.

Well, it is true that there are differences between Google Analytics and Analytics 360, but this does not mean that one is bad and the other is good. Each one has its pros and cons, you just have to discover them individually. This gives you the possibility to work with the one that works for you.

Main differences between Google Analytics and Analytics 360

The time has come for you to know the differences between Google Analytics and Analytics 360. In this way, you will be able to make a choice based on relevant parameters that help measure the results of your campaigns:

1.- Software versions

Google Analytics is the free monitoring and analysis tool for websites and applications offered by this giant. It makes it easy to set up and integrate with other services like Ads and Search Console. It allows you to track the profile of who accesses your site, most visited pages, conversions, devices, cities and many more.

While on the other hand, Analytics 360 is a paid tool that covers the measurement needs of large advertisers and agencies with more customizations. Thus, it allows for greater scale and enterprise-level support. So, It is recommended for companies that manage a large amount of web page data and a high number of visits per month.

As you can see, one of the main differences between Google Analytics and Analytics 360 is that one version is free and the other. In addition, each one has a distinguished scope and capacity at the level of monitoring and analysis.

2.- Search analysis

With Google Analytics you can identify the internal query parameter of the bus, one of the data that you use in the form. Keep in mind that if your site allows users to refine their search terms, you’ll also be able to include this information in your reports.

In them, you will see the keywords that users are searching for and the associated metrics, as well as the pages from which the searches originate. additionally, the percentage of search outputs, which indicate the number of searches in the event that the user left your site, without clicking on the results pages.

For its part, Analytics 360 will help you manage your bus campaigns in various media and buses. In this way, you gain valuable information and can use it to make better business decisions.

Thanks to up-to-the-minute data, it provides a huge advantage to your search campaigns. Also, use Smart Bidding to improve performance. The big difference is that Analytics 360 turns data into action.

3.- Conversion funnel

When it comes to conversions, go straight to custom funnels. Here another of the great differences between Google Analytics and Analytics 360 stands out, since the free version of this tool does not allow this customization. However, Google Analytics 4 does allow you to analyze the conversion in detail and in a flexible way.

Now, in Analytics 360 it’s one of the most important features. Its very useful for those who use them as a main tool in the analysis of the customer journey. With a custom funnel you can add or remove steps, making it match the actual customer journey as closely as possible.

It gives you five available steps and five different rules to modify them. Each step can analyze for bottlenecks and roadblocks, or test how certain pages make the checkout process easier or harder.

4.- Data update

The time it takes for the tool to process the information interaction is key, this is known as data update. In standard Google Analytics this process can take less than 24 hours, better than in Analytics 360 Loss guarantee in less than 4 hours for most reports.

Keep in mind that this is a feature of great relevance for projects in which immediacy is essential for decision making. But you need to know that there is data that is not included in the Analytics 360 data processing service level agreement:

• object dates.
• Data import.
• Unsampled, scheduled, site velocity, and flow reports.
• Custom tables.
• Real time.
• Models of allocation and multi-channel funnels.
• Bigquery export.

5.- Integrations with other tools

There are integrations with the rest of the marketing products, which are available for some versions like Data Studio, Optimize, etc. However, the available native data integrations are different. Analytics works with Google Ads, Adsense and Search Console.

The previous three also sounded by Analytics 360, but in this case, it includes four more: Ads Manager, Display & Video 360, Search Ads 360, and Campaign Manager 360.

Regarding native remarketing integrations, they also highlight the differences between Google Analytics and Analytics 360. In the first case, only Google Ads is present, while in the second, it includes this and Display & Video 360.

And the integration with Bigquery is only available for 360, which is a plus at the moment of being able to have additional information through analysis based on SQL queries. Likewise with Salesforce, which allows Have the CRM data for advertising segmentation and optimization.

6.- Custom views, dimensions and metrics for property

Other differences between Google Analytics and Analytics 360 will be the views, dimensions and custom metrics. These are key data for the analysis of the campaigns they carry out, so they must know the capacity of each version.

If you want to work with Google Analytics, You should know that it has a maximum of 200 views and 20 dimensions. Also custom metrics. In the case of Analytics 360, you can also customize the metrics, but it has a bonus of 400 views and 200 dimensions.

Consider that with the paid version of accounts with more flexibility in collecting personalized information. Likewise, it is excellent when managing permissions to access data that have a broader view structure.

7.- Unsampled reports and custom tables

Also unsampled reports and custom tables are part of the differences between Google Analytics and Analytics 360. In the page version, those that exceed 500,000 sessions; in Google Analytics where you have more than 100,000, depending on the number of additional parameters.

You must have present that Analytics 360 has a technology of 100 million sessions more elusive. Additionally, you can download any report in an unsampled format, up to 3 million rows. While Google Analytics only has capacity for 50,000.

An alternative is to create a custom table for ongoing reports for which you want to see unsampled data. Or you can also Using the Google BigQuery integration to create information that requires an SQL request.

It should be noted that you have the possibility of having up to 100 custom tables in Analytics 360. And, in addition, up to 1 million unique rows in each one.

8.- Attribution based on multichannel funnel data

Google Analytics gives you basic allocation models on positions or settings, but Analytics 360 also offers basic allocation on data. the latter brought a broader vision, because it is based on models generated from the account data.

This gives the opportunity to assign a value to marketing touchpoints. Taking into consideration the impact of the investment on the configured conversion metrics.

9.- Visit limits

The visit limits are also different, in Analytics 360 it is higher than in the free standard version. in fact, it allows about a billion visits per month, and more if an additional fee is paid. This compared to just 10 million from Google Analytics.

However, Google Analytics has come to advertise itself and give you some options to resolve the situation:

• Compare Google Analytics 360.
• Send fewer visits.
• Track apps with Google Analytics for Firebase.

Please note that if you exceed the steeltos limit in Google Analytics you may not be able to access the information. In addition, you can also stop processing data beyond that limit. This is why many companies opt for Analytics 360.

As you can see the differences between Google Analytics and Analytics 360, you will find these marks. Therefore, you must evaluate very well what your business needs, in order to then be able to select the plus option for monitoring and analyzing your campaigns.

And if you want to complement the tool with effective strategies, in Antevenio We have extensive experience as a Digital Marketing agency. We have all the services you need to develop your marketing, advertising and social media campaigns successfully. Talk later?

You may not know what it’s called, but you’ve surely used it and As soon as you read the explanation right away what Google Discover is.

Google Discover is the personalized news feed based on our Google likes, history and interactions.

Take the Google Chrome application on your mobile, you will see that news from various sectors and of different types appears arbitrarily under the search engine: it is about Google Discover, and in this article we will see why it is key to know it to improve your traffic results.

What is Google Discover?

We can define Google Discover as the social version of Google, since it is still a news feed adapted to your tastes, your browsing history and your interests.

Therefore, as you would be scrolling on the Facebook home page, but on Google.

In fact, under each news you have some buttons that give you the option to adjust the content to your interests. It is easy to do it and, in addition, you can indicate whether you want to see more content of a certain type or less.

With the Google Discover customization option you can manage your interests to tell Google directly what interests youadd order to hide certain topics that are not of interest to you and thus improve the user experience:

What is the Google Discover discovery bar?

Another way to quickly access Google Discover is the “discovery bar”, which appears right in the quick controls window that we all have on our mobile if we have Android and it looks like this:

To turn the discovery bar functionality on and off, just go to Settings > Apps > App info > Discovery bar > Uninstall.

The discovery bar is useful, as users, we find interesting content and provided by Google

Google Discover, Google+ and Google News: I am not the same

Those who understand what Google Discover is, as a tool, know that it is something very powerful at the level of data registered by Google. Thanks to the freedom of configuration given to the user, it is possible to receive news about their interests. It also attaches valuable feedback to search for user engagement with certain news.

However, it is difficult to know how many users are editing their preferences here and narrowing down their interests. Perhaps not as many as might be expected. so agree to see if it will end up being another Google+ and will fall into oblivion. Although we hope that this is not the case and that Google has finally known how to create its own more social version.

This would be expected, since, for users, the added value may be in the fact that while in a traditional social network many happy people they see appear to them because their friends or people they follow have liked them, here 100% of what shown is personalized based on your own tastes, interests and searches.

But the doubt may arise: and then How is Google News different? The difference is that News, as the name suggests, shows you news and trends from the last few hours and, at most, days, but In Google Discover, in addition to content from the last few days, it is possible to see results from older articles.

The reason is that, as we have just explained, what prevails is your interest in terms of a user and if something can be relevant to you. Anyway, if you’ve posted a year ago, Google will show it to you in Google Discover.

We talk about articles because it is the most common content, but it can also appear in Discover videos, match results or event information, such as movies in theaters and music festivals, among others.

Are you beginning to see your potential? Let’s see in detail How you can access Google Discover results with your blog.

Do you like what you are reading? Subscribe to the blog!

How to position yourself in Google Discover?

As always in the Google input, the position depends on an algorithm, and Anyone who understands what Google Discover is can imagine that this application is no exception.

However, what prevails here is the interest of the user. That is why, as content creators, we have to focus on creating quality content. Pieces of text or audiovisual creations that provide answers to the pain and concerns of those who access the search engine.

Not many years ago, it was still more or less easy to position yourself in Google including low-quality content that did keyword stuffing or used other practices now “badly seen” by Google. But now more and morequality content is very important as a positioning criterion.

In the next section we will see How to optimize articles for all the content that appears in the Google Discover feed of your target audience.

How to Optimize Articles for Google Discover Traffic: 10 Strategies

As we have seen, in Google Discover it is not accurate to talk about positioning. To focus on the subject precisely, we should refer to the aptitude with which it is possible to fit into the user’s searches and interests, since everything depends on them.

However, there are some points that it is essential to take into account in order to have more chances of appearing in prominent positions. your story 10 positioning strategies in Google Discover:

1. Work very well on SEO and semantic SEO so that Google can relate the contents well and return relevant results for users
2. Create interesting and useful trending content, but also Evergreen, updating it when things change. It makes sense, as older results can also appear in Google Discover, if Google thinks they are relevant to the user.
3. Be sure to respect the google posting rules, it never hurts to repair them.
4. Seek compromise. For this, it is worth check that those posts that guarantee a good performance at the level of engagement are well optimized (low bounce rate, longer time on page, higher comments, etc.).
5. Get learning and insights from RR.SS. Just as important as understanding what Google Discover is and how it works is properly reviewing the articles that work best on the networks. The higher the success, the more chances to appear in the user’s personalized feed.
6. Compatible with mobile devices. Yes, they are already clear priorities: mobile first; but this still has more weight in this section of Google, which was created with the mobile environment in mind.
7. Maintain content in AMP. Did you imagine that the vast majority of the content displayed in this section is AMP?
8. Images. Unlike the generic positioning in Google, we have to think of Google Discover as a social media, so much, images have a fundamental role to make one marine content more attractive than another. Following Google’s guidelines, stick to images with a large size of 1200px to increase the chance of appearing in the Google Discover feed by 5%.
9. meet your buyer personality and create relevant articles for your audience. Doing so ensures that you are likely to be more likely to show up here.
10. Quality, quality, quality. We have already said: quality! As a last piece of advice, since repeat iuvantnever lose sight of the quality of your content and try to respond to the user’s search intention.

You go to the InboundCycle marketing blog, you will see that some points of positioning in Google Discover coincide with a good content strategy and SEO. In the end… it’s all within Google!

How to analyze Google Discover results?

Tracking and analyzing the traffic data that reaches your website allows you to refine your strategy and gain alignment with your marketing goals. Paraca analyze the traffic that comes from Google Discover, you can use Google search console. In this application you will see:

• How much traffic you’ve gotten from Google Discover.
• How many times is your site appearing in Google Discover?
• How your pages are performing is compared to traditional traffic performance (SEO).
• What content is open to Google Discover.
• What content is trending, what users like, what content your followers choose on networks and what characteristics your buyers have… In short, you will be able to access interesting insights.

Ten note that, yes you don’t see the Google Discover report, your site is not showing. As explained by Google, the Discover rendering method is only available to those sites that have exceeded a certain number of impressions (without specific agreements) in the last 16 months.

Also keep in mind that the one coming from Google Discover is not as stable as the SEO, since it usually celebrates an aspect of traffic peaks that are limited to 48-72 hours, although it can be repeated over time for a contained mystique.

So don’t keep yourself from missing the fact of seeing a google discover chart with large variations (In this aspect it is where it is most similar to Social Media traffic, in which it is more common to see peaks depending on the content that we have published).

Here you can see the type of appearance of a Google Discover chart:

We have seen that Google Discover may not be a channel that can be worked on as thoroughly and with as many strategies as, for example, SEO. Nevertheless, With this tool, Google demonstrates once again to what extent the content qualitythat is truly relevant to the user and that can respond to their pain, even long after publication.

Are you already clear about what Google Discover is and how to work with it to increase conversion? Leave me your doubts in the comments section!

Originally published on September 1, 2020, updated on April 13, 2022.

Reviewed and validated by susana meijomilInbound Content Manager and InboundCycle.

The right Google Chrome extensions can revolutionize your workflow, and Google is looking to make it easier for users to find the best, most trusted Chrome additions, with new badges in Google Store listings to highlight great extensions and developers.

According to Google:

“Today we’re announcing two new expansion badges: the Featured Badge and the Established Publisher Badge. Both badges are live on the Chrome Online Store today.”

the The featured badge will be awarded to extensions that follow Google’s technical best practices and meet high user experience and design standards.

As you can see here, the new badges will be visible in Chrome Store listings, adding an extra level of assurance for these hand-picked additions, each of which has been manually reviewed by the Google team.

The second badge identifies “Established Publishers”, meaning extension developers who have verified their identity and demonstrated compliance with Google’s Developer Program policies.

The additions will provide more assurance as to the quality of each extension, and with various apps and developers using Chrome extensions to track and collect user data, it’s good that Google is looking to provide more clarity on this front, which which will also help top developers drive more interest in their offerings.

Indeed, after the Cambridge Analytica scandal at Meta, users became increasingly suspicious about what each extension tracks and how that information might be used. And with Apple’s ATT update limiting data collection for advertisers and developers, many more are now looking for other ways to get additional information, and extensions like this could be another way to get more information.

Google says publishers can’t pay to receive either of the new badges, though they can submit a request to have their extension reviewed to receive the featured badge through the support page.

This could be a good way to make sure you’re using the best tools and avoid potential scammers looking to exploit Google’s system.

Fake news is nothing new on the internet and we know it can be extremely damaging politically and socially.

Last week, Google announced it would add a “highly cited content” notice to Google Search results, focused on highlighting the most trusted original sources. The goal is to avoid the lack of context that a story can acquire as it spreads more widely across the web.

According to the company, the update aims to help readers find “the most useful or relevant information for a news item”. But how could this update affect businesses, marketers, and SEOs?

If you want to keep up to date with the latest digital marketing trends, subscribe to our interactive newsletter!

The digital world and the age of (dis)information

Since the onset of digital transformation, we can notice a difference in the way most people search for information, news or some type of learning.

From television news and newspapers, users began to research various topics on the Internet.

In this way, they enter a place where, in addition to informative articles, they can absorb knowledge through:

• websites;
• Blog;
• social networks;
• Podcast;
• videos;
• among various other formats.

But even though the vast amount of news and information (which circulates from many different sources) is extremely valuable for understanding different perspectives and constructive opinions on an event, it can be difficult to define whether the information is reliable or not; after all, anyone can produce content and publish it online.

This is also due to the fact that specifically with regard to news or “hot topics”, we notice a great movement of users and companies that reproduce and replicate these topics and, not always, with all the information required.

In recent times, this has produced distrust in the reliability of sources, as well as an uncomfortable feeling that we are not getting information about everything that is happening in the world.

But this new “highly cited” feature can be a great benefit in helping us organize information on the Internet and avoid misinformation.

How does Google’s new update affect your digital strategy?

Before anything else, it is essential to think about the credibility of your company, brand or company. When I talk about credibility, I want to encourage a thorough analysis of your brand awareness, how you communicate with your audience, and most importantly, your authority in your market segment.

But why is it important? Even with many search engine algorithm variables, one thing is certain: Your audience helps build credibility for your brand.

With the new Google Search update, businesses, brands, marketers, and SEOs have the opportunity to stand out even more in their markets.

This is because when you offer more value to your audience, more people will consume and share your content, which will make your online domain a reference for them and, therefore, for search engines.

So, if you already understand and work with a good digital content strategy, remember the importance of building and establishing a good relationship with your users and thus establishing your authority on the subject.

And for this, some Digital Marketing actions cannot be missing. Here we discuss some of them.

Continue reading!

Produce relevant content for your audience

Effective communication is one of the main pillars that support a digital strategy. Its purpose is to convey information, data, or lessons through a specific channel, keeping your audience informed on specific topics.

Developing a content strategy will help you build credibility by educating customers and conveying valuable information to answer questions that users – whether or not they are consumers of your brand – are looking for online. And that’s where the new Google Search update can help!

By generating value for users through relevant information, you can build perceived credibility of your brand in a positive way.

As a result, search engines are more likely to see you as a trusted source, and as a result, your content would be more likely to be tagged as “highly cited,” which is great for brand awareness.

Be an authority in your industry

Becoming an authority on a subject is a challenge, but it is possible to build a path based on knowing your market and, above all, your consumers. Offer the best possible experience, create improvements based on the opinion of those who are already your customers and learn how to generate value through your content to attract new consumers.

It is therefore essential to be present at the different stages of the purchasing cycle. Understanding your audience’s top questions and showcasing success stories and customer testimonials can go a long way to building your authority.

In other words: If your brand or business doesn’t fix the issue that brought the user to your website or blog, chances are they will leave the page with little wait time. and doing nothing.

Search engines understand this as something negative, since the traffic directed to your page does not stop there and, on the other hand, it will benefit you if they understand that what you produce meets the needs of your audience.

Not all “hot topics” are worth exploring

This point, in my opinion, is one of the trickiest for this new update.

After all, the fleeting virality and sensationalism of the news seems to me to have motivated this decision on Google’s part, which makes sense, if we are surrounded by countless different sources talking about the same subject.

So pay attention to what matters: what your audience wants to know and how you can help your content stand out. Adding a critical analysis, interview with an expert, or even an opinion piece can be the key to not only standing out, but also not being harmed by the “more of the same” kind of content. “.

And as such, not all viral topics, news or content is very likely to be good for your online reputation.

A few years ago, marketers realized that mentioning or talking about trending topics generated a quick return in traffic and shares.

But they also realized they couldn’t always develop the conversion strategy at the same speed.Simply put, with the new update, it becomes even more important to understand what really drives value for your audience.

How to optimize your content with the new Google update?

There are several best practices for building an effective SEO strategy, which can be used even more objectively with the new update. Having a well-structured, quality and easy-to-read text is the first step!

Hierarchy of information on the page

When an Internet user arrives on your content via an Internet search, it is quite possible that he scans it before reading it: dynamically, he wants to be sure that he will find the right answer there.

For a positive user experience, it is essential to structure the page with titles, subtitles and themes.

In this way, it is possible to separate your content into smaller sections and, therefore, make it easier for the user to access the information they are looking for. After all, long paragraphs and poorly divided sections encourage the user to leave the page and look elsewhere for the answer.

Exchange backlinks with other reliable sources

When it comes to reliability and becoming a trusted source on the internet, building that authority alone is nearly impossible. After all, if each company or brand specialized in different topics, we would have a lot of similar information everywhere, exactly what Google is trying to avoid with this new update.

This is why a backlinks strategy can be an excellent alternative! They work as a great reference for Google: If a website that already has a good reputation on search engines sends links to yours, Google tends to trust your site more..

On the other hand, directing your users to the original source or one that already has an established authority on that topic can also make a good impression on the search engine.

In other words, if Google understands that this source is trustworthy and directs its users to it via search, it is very likely that the redirect links present in this source are also trustworthy. Therefore, make sure to indicate reliable sources in your content and find good partners to place your links.

Enrichment of original content

After much research on forums and other marketers’ groups, I’ve come to a point that I think is the biggest differentiator to highlight about Google’s new update.

Let’s be honest: news, viral or learning content does not always have real value on the Internet. Indeed, there are many replicas of an original text or a short story that has just been published!

But if the theme is the same, what can you do differently? Well, one solution is the enrichment of the original content, adding different information, even critical analysis or opinion on the main topic.

One of the best ways to develop this is, as I mentioned earlier, through your own audience: how this information affects your user, your marketor even adapting to language more specific or familiar to your audience.

Find out what your audience might gain from this information and explore it intelligently and strategically; don’t do “Ctrl C + Ctrl V” with different words.

Google updates always inspire businesses and marketers to reinvent themselves, but it’s also a great opportunity to rethink how you capture your audience’s impressions and return value to them.

How about putting these tips into practice to see if you can earn the trust of the world’s most famous search engine?

You’ve probably seen a section called Discover on the main screen of the Google mobile app. And you have noticed that it suggests information of interest to you. Nevertheless, What is Google Discover? Can you use it in a digital marketing strategy for SEO? We are going to talk about all this below, so do not miss it.

That’s not all, I will also explain what it is for, how it works, how to activate it and, most importantly, how to appear in Google Discover to boost your visibility in the search engine.

And so that you are also aware of the results of your strategies in this section of Google, we tell you how to measure the results.

What is Google Discover?

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discover google it is a function by way of feeding suggested content according to your browsing history and your interests, which is incorporated into the Google application. The idea is that you do not have to perform a search as such to find new interesting information.

In short, as a kind of Google News, except that it doesn’t only include news, but also informative articles, step-by-step tutorials, current events and old posts that also rank well in their respective topics.

The suggestions are accompanied by an image, the title of the post, the name of the source and its respective link to the article.

Here’s an example:

Depending on the Google app, Discover has settings for general customization and for each result or suggestion (we’ll tell you how to do that later).

In principle, this is not available for iOS devices, only for Android smartphones. Later, electronic tablets were added and the “manzanita” company was also born.

How does Google Discover work?

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You already know that Google does not fully disclose the function of its algorithm, as it is used as a list of parameters that it uses to recommend content.

for long, There is no 100% specific answer on how to suggest content..

However, there is much that we can determine ourselves to decide what information will be shown to us.

The first thing is that we can choose what content to receive and personalize it.

We also determine whether Google Discover is active or not (below we tell you how to activate it).

The rest, Google’s AI does for itself, for this it uses the permissions we have given it such as search history, preferences in associated applications, Gmail inbox, searches in Lens and in Alerts .

This not only applies to themes, but also to fonts. That is, Google know which pages you prefer.

It is also capable of distinguishing the period of time that is acceptable to usoh sea, what if we like him that contains most recent or if we accept the oldest.

What is Discover for?

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From a general user point of view, Google’s Discover is very useful for receiving information that usually has to be saved to write on the boat or dictate to the assistant.

But for SEO and digital marketing it also has its good applications, as we will see now:

1. It gives you an idea of ​​this topic to continue working on

If one of all the contents appears in Discover, but it is marked by the Google algorithm you have prioritized yourself for a specific audience.

This can happen including yes you are not one of the first in the SERP, and it is that, depending on the user’s preferences, you could skip many positions.

2. Improve the quality of your content

See that a topic or keyword is relevant to Google Discover, It inspires you to continue subscribing related content on your website.

Also, to cure or improve it, perhaps by updating the data or adding new information that complements what already works.

3. Reach the right audience

Working so that our content can be recommended is very useful to reach the target audience.

It is especially important in the case of eCommerce, since we do not always manage to position your keywords well within so much competition.

4. You can see what the competition is doing (or has done)

See what Google Discover recommends from the competition, indicates what topics you can attack so as not to be left behind; either from what was already published a few months or years ago (and that for Google it is important to recommend) as the most recent.

5. Find out what’s new

In this case we will use it as a water user, marking the topics that interest you to receive the latest news and stay up to date.

In this way, you can prepare as soon as possible to add to your blog or website and be among the first to publish.

How to activate Discover on Google?

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Take the option to activate or deactivate it at will. Although it is activated by default on most devices, whether they have already been incorporated into the Google application or we download them later.

In any case, you can follow these steps to control its operation:

• open the google app (in case you haven’t downloaded it you have to do it first).
• Tap the account icon that appears on the top right (If you do not yet have an active Gmail account or related to the device you use, the More option appears).
• Enter the section Settings or Settingsdepending on the device and version you use.
• Select the ticket General.
• scroll down to option Discover and press on the switch next to it. If it appears in gray, it means that the function is turned off; if it’s blue, it means it’s on.

You can’t do these steps from another app’s browser, even if you open Google’s browser in that app.

In fact, not even Google Chrome gives access to the activation or deactivation of Discover, we can only customize the results from the more option that appears next to the title.

Once you have it installed in your mobile’s browser, it’s as simple as going to the Settings wheel and “activating or deactivating” as you please.

How to appear in Google Discover?

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There are a couple of things you can do to make Google consider them viable to show you in Discover.

Although I will tell you how to improve your content, it cannot be said that it is pure and hard SEO, since you are not in control of whether or not you are indexed for this section.

That said, you can take these actions to increase the chances that you have appeared in this feed.

1. Actions to appear in Google Discover

• Create quality content for the userthat is, serving their needs both by providing useful information and by using the appropriate extension.

It is also a good idea that a combination of current content with permanent or imperishable, in this way, increases the usefulness of the information.

• That your content takes at least 16 months to receive a minimum of visits.
• Sign up for Google News content policies.
• Wear high quality images and give permission to Google for its use.
• That our pages are loaded with AMP, so that they can be loaded on mobile devices quickly (Accelerated Mobile Pages).
• Use different formats (audio, video and text) in the contents, this serves to adapt to the preferences of the target audience and to offer variety in the results.

2. Other strategies to consider

»Use quality external links

Also, it must be said that some other SEO strategies can help us add value to our content.

One of the elements is the number of backlinks that we have in each result, this offers navigability to the user and is well seen by Google.

»Work your social networks

Likewise, heas interactions in social networks that register the page have an extra valuebecause it is considered to be of quality because it promotes participation.

To do this, you have to include the respective share buttons and use good calls to action (CTA).

»Take care of the usability and experience of your users

All aspects of usability and navigation must also be worked on, since Dwell time is one of the important factors for a result that stays on Discover.

Once we do this, we can only wait for Google to add us to the feed.

It is necessary to have patience and be aware of the details that we can improve, thus increasing the chances of being included.

Here the surveillance of the competition that does appear in Discover is very useful, so we will have an idea of ​​​​what we can improve.

Recommendation: avoid clickbait or click bait, since fanciful or alarmist headlines are not included, and even penalized.

Yes, you can work on your titles to make them interesting, using copywriting as the main “weapon”, but always be careful not to seem too enthusiastic.

How to measure the results of Discover with search console?

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In order for you to see how effective your content is on Google Discover, This function has a section within Search Console in the queue to consult the meters of impressions, total clicks and the average (CTR).

To be able to see it, the content you publish must receive a minimum number of impressions, otherwise it will not appear.

what’s more, this report includes metrics from Google app and Chrome combinedsomething that can be seen from the beginning of 2021.

When the report is opened in Search Console, if a line graph by date dies to us, it indicates the specific metric we’re looking at.

You can also see the totals at the top of the graph. To see the next one, just click on it.

It is possible to group the data filtered by pages, day, type of appearance and country.

This option appears below the chart, and it lists the top three metrics (clicks, impressions, and CTR) for each parameter.

It is not necessary for the comparison of the difference between groups and for the results of the most important results of the content.

By default, the Dates value is set to the last 3 months, but you can modify it in the icon that appears at the top of the form.

Enter the period to consult and the data will be updated.

For further customization, there is an option to add filters next to the date, which you can edit and remove whenever you want.

In most cases, the formless includes the option exportwhich allows you to download the data from the tables and the graph.

conclusion

Knowing what Google Discover is may not seem so essential for SEO or marketing strategies, but the truth is that they can give us a good pushespecially with regard to the conversion and capture of leads, which sooner rather than later become customers.

Also, it can be very useful for us to receive notifications about the topics that interest us as content developers, or simply to monitor how our market or niche is moving. This without having to overload our inbox with email Alerts.

Using this Google tool is a good alternative to give content visibility.

It is true that we cannot control it completely, but we do make an effort to achieve that extra well-qualified traffic.

Do you already know all the functions of Google Discover?

What results has it given you?