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Collaborative management reproduces the functioning of a project team, extending it to the scale of a company. It is a new way of working that is perfectly adapted to the size of start-ups and that creates a climate of trust while valuing employees.

In the book published by Eyrolles, management through trust, the authors highlight the importance of framework and values: “employees want to be able to see themselves as an integral part of a group of brothers, a community, a “tribe” whose contours or frameworks (charts) and objectives are clearly defined without, however, being definitive and static (they evolve in a timely manner). consensual and collegiate manner.)

So embarking on this type of organization cannot be improvised!

The management style perfectly adapted to start-ups

A start-up is the ideal structure to implement horizontal management. A young company under construction or that, already established, has not reached its full economic development, represents a perfectly suitable field for the establishment of this new organization of work. The staff is not very numerous, the average age is generally young and the routine does not yet interfere with its operation.
This type of forward-thinking organization can only be of interest to the employees, who consequently work much more in a spirit of cooperation with a view to achieving the common goal. On the contrary, in older companies, many steps are usually necessary for decision making, which frequently interferes with the development and improvement of change processes within this type of company.

Just another way of working

Collaborative management consists of abandoning the pyramid model with its multiple levels that affect the quality of the information, the speed of execution and, ultimately, the efficiency of the entire structure. The implementation of a horizontal management supposes the preparation of all the actors for an implication of each moment.
It is not about using the latest tools or applying “fashionable” guidelines; it is about being permanently in a project situation. Everyone is aware of all the work they are involved in and contributes to it in a timely manner. A single instruction: achieve the goal by managing the difficulties and imponderables of day to day. This way of working is not easy to implement due to the weight of tradition; of “we have always done it this way” that immobilizes conventional companies.

Trust collaborative technologies

The company that chooses to move to horizontal management must equip itself with the appropriate and ergonomic computer resources. Providing everyone with a mobile phone, creating a dedicated email box and setting up an intranet is far from enough.
The ideal platform should make information, ideas, skills and tools available to everyone. You must centralize appointments, ensure follow-up in each area (design, production, administration, training, accounting, etc.) and alert the people involved at the right time. You will need to synchronize the tasks of all the actors to the point that sending the completion signal of one task triggers all trades to execute all the tasks that are to succeed it. In this sense, the implementation of collaborative technological solutions (MindMapping, videoconferencing, corporate social networks, project management interfaces, etc.) are ideal tools!

More convenience for employees

By flattening the hierarchy in this way, time is rationalized. No more unnecessary trips, repetitive phone calls, unwelcome visits, meetings that lead to nothing. Everyone knows what to do with a minimum of consultation. The densification of work is felt, but, in return, all the staff gain autonomy, feel valued and solidarity among employees is real, especially because they work in a climate of trust. Remember that the implementation of horizontal management implies managing the network or networks of employees thus constituted, and that this may, where appropriate, require the creation of a new position within the company. It goes without saying that training should not be neglected at any level and that it may be convenient to be accompanied by an organization consulting company.

To avoid unnecessary risks or downtime, it is essential to develop a good launch strategy. The questions that every entrepreneur must find answers to are: which market? Who are the competitors? What are you capable of? Which product? Where to find funding? Answering these questions allows you to obtain the necessary information that facilitates the launch of your project.

Some entrepreneurs, carried by an idea that they find brilliant and that are comforted by the words of those around them, tend to launch themselves headlong… when they could actually succeed with their brilliant idea but have not been able to adopt the right strategy for success. Above all, don’t leave any questions aside, force yourself to answer them and look for the flaws to better plug them.

Accurately identify your market and develop your strategy

It asks questions about the market where you want to enter is essential to allow you to know your competitors even if the supply and demand in the market in question. Regardless of the sector you want to enter or the size of the entity you want to establish, you must know if a similar product is already present. It is also necessary to identify the targets and know what their expectations and demands are. As an in-depth student, I went and the ideal product I sold, it will be easy for you to make the right sales strategy. You will be aware of the hazards.

Share with those around you

To run a business, collaboration with other entities is essential. The precise perception of the market, the descriptions and the products that you are going to launch is essential to you, in the sense that it allows you to develop the best strategy. But you must not forget to share this with those around you without letting yourself be influenced. In fact, it’s easier to run your business if you register it or if it goes away. It is best if the plane is flown by someone familiar with the route and flying techniques. I will contradict him putting the lives of passengers in danger!

Attract the people essential to the company

The mastery of his field allows him to easily convince the people around the company. It is easier to win a partnership, to seduce shareholders or donors when the latter succeed that you master the field in which you are entering. You also attract the attention of journalists, financial analysts or public authorities with a good strategy.

Know the competitors…

The study of competition is essential for a company, whether it is a beginner or not. Well before applying for status, you must first inform yourself about your potential competitors. Learn about the strategies that helped them get to their current place and try to find the methods you can move them forward.

… and take care of your customer!

Knowing the customer’s attention allows you to offer a product that meets your attention. The perception of the current market environment also helps you establish this strategy. Finally, benefit from the technology and I am present in the biggest name in the media. This has developed the notoriety of your company in record time. Social media can help you build your reputation and get closer to your customers. Moreover, they are free. Go for it!

Your business model can directly impact your prices and therefore your entire business strategy. The most obvious example remains in video games, which have had many business models and which see the coexistence of several of them.

Arcade rooms: microtransactions

One of the first business models of video games was in arcades where it was a question of paying according to their consumption. This system was perfectly successful in the 1970s and 1990s and it was not uncommon to see the famous pinball machine in bars, which created additional sales and allowed the customer to want to stay and sometimes to come. The business model is based on the deadlines or the name of the lives that you could decide, said of an offer that otherwise quickly comes to an end. It causes addiction and companies like Capcom, Atari or Sega have earned fortunes. The advantage is that you require little effort in terms of business because you just have to bring the prospect to become a customer. It can be considered as the beginnings of the micro transaction.

The first video games on console: purchase

The business model is particularly interesting for each manufacturer had a different strategy. While some are based on a relatively inexpensive console, others have done the opposite. The advantage remains that, as with primers, they are consumables that generate value. The console was therefore often sold at a derisory sum while the “cartridges” or CD-Roms were sometimes extremely high, which is often the case even today. They were particularly popular until 2012 when the online gaming market took hold and it must be said that the internet was extremely prolific in terms of business model.

The Model of the Game Rooms

At the beginning of the Internet and especially when ADSL connections appeared, it was the games rooms that became essential. If they are on so well I left it firstly because of the scarcity of having good internet connections in the homes of individuals. The model was rather simple since it mostly depended on the time spent and with subscription cards for those who wanted to go there regularly, even “unlimited” ski passes for the most passionate. An interesting model since it involved capturing large consumers and ensuring their regular presence.

Physical games … with subscription

For those in their forties, it’s almost a reference to a single game: World of Warcraft. The principle was simple: you started by buying the physical game in store with a month of free play. For the rest and if you wish to continue, you must pay a deposit of an amount of euros which allows the company to entertain the servers which are constantly running and carrying out developments. As you will have understood, the great difficulty remains getting the game purchased. The price positioning is quite interesting to declare since the game was relatively expensive compared to the subscription. Once the first sum was invested, you had the impression of losing your money if you did not subscribe for a certain time, which mechanically created loyalty. Of course, some other games only operated under a subscription model.

Free-to-play and item-selling

This development is very interesting to observe because it is the trend that has been developing for several years. Undoubtedly the provision of a game is very often free, which happens in particular with applications. More it is not it seems that the game is free that everything is free well understood. For profitability, companies have my place: item selling which consists in reselling the objects or bonuses of a game… which are not necessarily useful and can only be decorative or the “loots box” or “boxes to loot” which allow you to have random objects. Most of the time these are used for your progress and encourage you to make many small purchases with packs. This sales tactic forces you to renew offers quickly and often uses one of the biggest selling factors: FOMO. This is to create a sense of urgency for a purchase that is rare. This method of sale must be limited in time or in quantities if you wish to use it and be done in a good timing. Overall, “free-to-play” games operate on the micro-transaction model.

pay-to-win games

It is more of a denomination than a real business model. The business model generally implies that the more you pay, the more you once have a chance of being strong in a game. If you ever know the basics of winning, paying gives you such an advantage that even very frequent players will find it difficult to compete with you. This system works in particular thanks to rich customers who will want to dominate the others. It creates another lever on customers: pride. While some were content to progress quietly, others sometimes invested heavily.

games on demand

This economic model is also very well known, in particular by some very large game publishers such as EA or Xbox. It is quite simple because it consists of a direct sale where the publishers offer you a certain name of titles in a catalog. You then have unlimited access to all titles for a certain period of time. It allows a different clientele to meet their needs: that of being able to change the game as they wish. Note that this modality generally implies that you recognize the quality of your products/services so that you could then sell them. generally annual, these games broadcast downloads and often impose with a subscription or monthly. In some cases, you pay for the ability to play a single game and sometimes on a time-limited basis.

And there you have it! It’s almost the holidays (another 2 months, so be brave). It is also, and above all, an opportunity to get back on track towards the goals you have set for yourself. We are constantly told the importance of setting realistic goals, otherwise we could quickly become discouraged. But in the end, what is a realistic goal for you? What if you were far below reality? What are you capable of?

This month, decide to go bigger, higher, further. Whatever your goals are, I invite you to multiply them by 2, by 3, by 5… by 10! Take a few minutes and consider what you can gain by multiplying these goals. To do this, I suggest you discover 4 good reasons to think big.

Because the only limits are the ones you put on yourself

“ Whether you think you can or you can’t, either way, you’re right. » (Henry Ford)

The beliefs we have about the world around us, about ourselves, have a powerful influence on our lives. If you really believe you can do something, you will do it; and if you believe that something is impossible, you will not attempt any action that will convince you otherwise. Let me tell you this story that illustrates how beliefs can limit or energize us.

Prior to May 6, 1954, 4 minutes was believed to be a record and humanly insurmountable barrier to running the 1-mile distance. For 9 years, no runner has come even close to this length. Until May 6, 1954, historical day, the runner Roger Bannister broke this record. 6 weeks after this feat, another runner, John Lundy, lowered the record time by an additional 1 second. And, during the 9 years that followed, nearly 200 people crossed this barrier that, however, seemed insurmountable. This experience shows us how beliefs can shape and influence the results we get.

Since you are the source of your own limits, what would you try if you changed your beliefs about what is possible or not? If you were not afraid of failure?

Get out of your comfort zone and create new opportunities

This second reason follows logically from the first. As we have seen, generally, to be realistic, the goals we set for ourselves correspond to what we imagine we are capable of doing. By expanding your field of possibilities, you will stimulate your creativity and generate new opportunities. Opportunities that will generate others, and then others, and then others…

Above all, by trying to get out of your comfort zone, you will look for solutions to the fact that you cannot exceed certain limits. Therefore, it will sometimes innovate, or sometimes it will get around the hurdle to allow you to reach your goal.

See bigger to get bigger

What would you say about exceeding the results you set for yourself at the beginning of the year? Only by aiming higher can you claim it. Oscar Wilde said: “You always have to aim for the moon, because even if you miss, you land on the stars “. What do you think ?

Experience for yourself that you are capable of much more than you imagine.

Have you ever caught yourself outdoing yourself? How did you feel that day? “100% of the things we don’t try fail”. So try, explore, experiment, feel again and again the pleasure and pride of surprising yourself!

The only risk you run is to get results, discover new talent, new resources that you can trust to go even further tomorrow. What if it doesn’t work? Well, ask yourself what you could optimize and start again! Remember, when you were only a few months old; Did you stop learning to walk after your first fall? So don’t give up on your ambitions, your dreams. Go for it!

Setting goals beyond what we think our limits are also means testing our limits, which may not be where you think they are.

I wish you all happy holidays and future great new experiences.

Once in a while, I like to watch a YouTube ad almost to the end. They are the ones who are really good. If a post manages to get someone after so much saturation to get rich in 24 hours to stay, then you have to admit that has its merit.

In my case, in the advertisement that I saw this morning, appears a coach who is aimed at the self-employed with the promise of helping them to increase their turnover. At the end of the video, he promises to give you an Excel sheet where he explains his method in detail free of charge. The funnel is not surprising. Common sense. I leave an email that I never use for anything to see the spreadsheet.

I receive an email and I arrive on another video where, apart from the spreadsheet, the coach explains to me again how it works. Again nothing from the other world. All common sense. That yes, everything is very well structured and explained.

Maybe my case is different. While it’s impossible not to sound a bit arrogant while saying this, I might already have this freelance thing a little more optimized than average. I’m not saying that I can’t learn anything from this coach. Surely if I do a session with him he will be able to tell me things and/or give me ideas to charge more. The target audience are people in the digital sector in Germany who charge very little and/or charge little per hour. They are not aware that they have such a high demand profile and that they practically only have to charge more for the same services. If you are offering something that is in high demand, you should charge more because there is not as much supply. Common sense. We agree. It seems that their public, perhaps for lack of confidence, did not dare to take the plunge and that all it took was a coach to tell them that they could do it.

This led me to the conclusion that good consultants confidently sell common sense. This combination is the winning combination. This is what helped me multiply my monthly income as a freelancer by 5 times in three years. It’s also what helped a friend find her first job in the digital world (she’s already on her second, charging double). On second thought, I think I should become a coach… 😉

Stay tuned.

Welcoming an intern to train him and temporarily strengthen his teams remains a common practice for companies. Finding good profiles who could join your team is not easy. If it is not easy to fight in the face of competition from large companies, there are solutions to attract candidates when it comes to an SME. In this respect, SMEs are not the best placed: attracting the attention of a trainee of Bac +4 or +5 level becomes a real challenge.

I will make myself visible

Insofar as the cannot reach large means of communication, the first objective of an SME is to manage to make visible near the students, while approaching the schools. Visibility can pass for participation in conferences or debates in the presence of students or as a member of a jury, etc. These are all opportunities to publicize your company and make students want to make a scene there. All schools – and the most highly rated buys – are susceptible to departures. Even if you once had the prestige of a large group, geographic proximity remains a significant attribute for convincing students and getting in touch with them is a plus, so don’t hesitate to participate in the forums.

Write a successful ad

Do not do it at the last moment and emphasize the writing of your ad. Ideally, make sure that she shows all the interest of doing an internship with you and detailing the mission with precision. It is a question of valuing it and describing the context in which the student will be worthwhile. Ideally, show originality, you must seduce the student, just as much as he must seduce you. He must want to do the internship with you and not come because he has not found something better.

The process of finding interns

When looking for an intern vis-à-vis schools, universities or specific training, you can start by contacting the internship services. Companies can generally make their offers available on the websites of the establishments concerned. The rest of the advice is to relaunch the three-step service for four weeks after the announcement is delivered.

For sites dedicated to internships, some are free for recruiters while some others are paid and the reception of the profile is rarely guaranteed. If the web becomes essential to find an intern, it is still necessary to get out of the multitude of many gifts on the internet. On the sites, the SME goes back to others, without being able to clearly distinguish itself from them: because of its status, it cannot yet put on a brand effect or on the reputation of its name. To be different, they force it to rigorously carry out a communication exercise that involves writing a well-marketed advertisement intended to promote the attractiveness of the student. To do this, use the right keywords, but don’t sell dreams.

Don’t forget to compensate your trainees

Remuneration for the internship remains a sensitive point because the money is necessary for the students as well. If the law imposes a monthly remuneration of a minimum for internships of more than two months, do not expect to attract certain profiles in your nets by remaining at this level. In reality, supply and demand dictate their law and it is better to be prepared to meet the price to attract the most courted students. The interest of the stadium is certainly taken into account plus the gratification subtracting a decisive criterion for the students.