Todomuebles, the Dico Furniture marketplace that has arrived has received a million visits to me – Marketing 4 Ecommerce
The efforts made by Dico to promote Todomuebles, its specialized furniture marketplace, are showing positive results: During the last two years, it has received a million visits a month. Part of this achievement is also the one that could be attributed to the coronavirus pandemic, which boosted the preference of consumers towards electronic commerce.
The beginnings of Muebles Dico in Mexico
The company began operations in the country in 1969, under the name of Almacenes Ritz. He was dedicated to the retail sale of lamps, bunk beds and mattresses, but later he gave rise to the creation of furniture with a Mexican stamp that have been adapted to the fashion of each era.
Dico currently has 200 stores and It also acts with its electronic commerce throughout Mexico. “In these five decades we have understood what it means to decorate spaces not only for style but also for price for functionality and quality”highlighted Yolanda Loría, general director of the firm.
Dictionary bets on its marketplace as part of its omnichannel strategy
The pandemic was involved for Dico, like many other companies in the country, the closure of its physical premises for almost five months. This consequently led to some job cuts.
Return the pace of sales, the contracting capacity and expand the current omnichannel offer, all efforts have been focused on the market. “Todomues was born as part of the Group’s omnichannel strategy to adapt to consumer needs and eCommerce sales. We seek to provide our customers with different channels and ways to compare and interact with us, as well as enjoy benefits such as exclusive access to discounts on furniture and decoration items”Loria added.
returns, home deliveries and free assembly: the differences of Todomues from other markets
all-movable brings together the best interior designer brands in mexico (such as Casa de las Lomas and Möblum) and has an extensive catalog, which includes: furniture for living rooms, bedrooms, mattresses, sofa beds and accessories.
A competitive difference offers certain benefits to our customers such as: no-questions-asked returns within 30 days of purchase, nationwide home delivery, and free assembly of large furniture.
To ensure that transactions are secure, market leaders decide to have state-of-the-art security protocols and tests; allowing them to accept virtually any form of payment:
- Credit and debit cards.
- Electronic transfers or deposits to account.
- Cash for half of OXXO, 7eleven, savings pharmacies.
The different price ranges and sizes of furniture that are within your e-commerce could require as one of these competitive opportunities.
Image: Capture / Todomués
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