Facebook shuts down its live commerce push, which may reflect a broader disinterest in live shopping
In a move that likely reflects a greater concern for TikTok than Meta and its overall growth plans, Facebook announced that it will shut down its experiments with in-app live shopping, effective October 1 this year.
As reported by Business Insider, Facebook close out its native live streaming shopping program, along with the ability to create product playlists or tag products on Facebook, as you continue to refine your approach and streamline your development spend.
As Facebook explains (via BI):
“As consumer viewing behaviors are shifting to short-form video, we’re shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product. If you want to reach and engage people through From the video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration.”
Live shopping will also remain active and in progress on Instagram, so you won’t abandon the process entirely. But he doesn’t see a future for it on Facebook, which makes sense, but also reflects the lukewarm response to live shopping in Western markets in general, which, as noted, could be a major concern for TikTok and its growth plans. .
Facebook has been experimenting with live shopping implementations for the past few years, as part of a broader push to lean into growing e-commerce trends. At the height of the pandemic, when social distancing requirements forced brick-and-mortar stores to close, online shopping surged, accelerating already-existing trends toward app spending. But as restrictions eased, e-commerce demand has also declined, probably more than many analysts expected.
That forced a reassessment of business plans in line with consumer trends, which has seen platforms like Pinterest lose out, or at least average them out, in terms of traditional e-commerce growth.
Which, as noted, could affect TikTok more than other apps.
The key model for TikTok’s growth strategy is Douyin, the Chinese version of the app, which has more than 600 million users in the region.
Douyin has been around longer than TikTok and is more advanced, which is why many of TikTok’s new tools and features look so polished, because they’ve already been rolled out to Douyin’s huge user base.
However, part of TikTok’s key challenge right now lies in maximizing revenue for creators and giving its top stars more opportunities to earn money on the app, because they can’t just insert ads into their short-form clips like they would. in Youtube.
The answer on Douyin has been in-app trading, with the platform reportedly driving $118 billion in product sales, much of it through live stream trading, in 2021 alone.
Live streaming trading has become a key trend for the app, with sales generated through Douyin live streams. increasing 7 times year over year in 2021and TThe number of e-commerce live streaming users exceeds 384 million, more than half of the platform’s user base.
EITHERIn general, live purchases are huge in chinawith predictions that live shopping revenue attain $400 billion in the region this year alone, equivalent to almost half of all e-commerce spending in the US last year. Live streaming trading has also proven increasingly popular with younger audiences, with users under the age of 27 seeing the fastest adoption of live streaming spending.
That should mean big opportunities in other markets too, but the fact that Facebook has decided to walk away from the process suggests that it just isn’t catching on in the same way, and that Western users aren’t embracing the live streaming shift with the same degree. vigor than Chinese consumers.
That could be a cultural trend. Chinese users may simply become more aligned with these new uses of the platform, similarly reflected in the way messaging apps have become essential connection tools across the region.
Western users have never adapted to messaging apps the same way, and maybe that’s just a variation in approach that can’t be beat. Some have also suggested that there are simply fewer opportunities to buy products online in China, with sales restricted to certain apps.
That could make live shopping a more attractive prospect. But whatever the reason, the failure of Western consumers to jump on the live shopping shift could be a huge concern for TikTok’s growth potential, because if it can’t offer compensation comparable to what creators can win on YouTube or Instagram, you can bet those top stars will eventually start migrating to greener pastures.
Creators have already expressed frustration at the low and inconsistent payout amounts available through TikTok’s Creator Fund, while TikTok has also recently scaled back its live shopping ambitions in Europe due to low adoption and internal conflicts.
If live shopping isn’t appealing, which, again, likely suggests Meta’s decision to scale back its momentum, TikTok may have to find alternative means of creator revenue growth and opportunity. Which may not even exist, while TikTok’s parent company ByteDance is also under increasing financial pressure and has been unwilling, at least until now, to consider increasing creator payouts.
TikTok is the app of the moment and is on track to hit 1.5 billion users this year, which would make it the third largest social platform by active usage. There is no doubt about its relevance and cultural presence. But eventually, his revenue-sharing challenges for top stars will become more of an issue.
TikTok’s design is also not aligned with the growing audiences of individual users, as its algorithms rank the best content from all users to highlight the most relevant material and keep it scrolling. The fact that it opens to the ‘For You’ page, not ‘Following’, is also not aligned with helping creators maximize reach and audience – there are several flaws in their process that could reduce their appeal to those who they seek to make content creation their focus.
Will these concerns eventually weigh more on the app? Facebook live shopping removal is certainly not a great sign in this regard.
Recently, a new report from GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most popular social networks do not prioritize the safety of the LGBTQIAP+ community, and we deserve to know because we use these platforms every time.
I mean TikTok, Instagram, Twitter, Facebook and YouTube; By the way, social platforms that are constantly updated with more possibilities for marketing purposes or just for common use.
The mere mention of the name of these giants could be enough to make us realize that, yes, there is a need for these brands to prioritize the safety of their users against any kind of bias and hate speech.
But my intention here is to go further and show why and how this positioning should be (and what our path should be, as marketers, brands and users within it).
Understanding the Social Media Safety Index
Social Media Safety Index (SMSI) is a study developed by GLAAD to understand and provide recommendations to the market on the safety of LGBTQIAP+ users. In the 2022 version, the report has a score to evaluate the platforms.
According to the report:
“The platform uses twelve specific LGBTQIAP+ indicators to generate digital ratings regarding security, privacy, and LGBTQIAP+ expression. After reviewing platforms on measures such as explicit hate and harassment protections for LGBTQIAP+ users, offering gender pronoun options in profiles, and prohibiting advertising that could be harmful and/or discriminatory to LGBTQIAP+ people , all platforms scored less than 50 points out of a possible 100.”.
The full version of the report explains what, unfortunately the companies have not done anything to protect LGBTQIAP+ users and provides them with key recommendations to change that.
As part of the Meta companies, Instagram and Facebook average 48 and 46, respectively.
Some of the main reasons are that the two Meta platforms do not have a policy that protects users from names they no longer use and gender-specific errors.
Another point of the report is that “Meta also discloses only limited information about the options users have to control the collection and inference of user information related to their sexual orientation and gender identity.“.
For its part, Twitter, object of desire and at the same time rejected by Elon Musk, obtained a 45 out of 100. Two important points which lowered the score were:
- than the bluebird platform does not have a tool for gender pronouns in profile;
- that content moderators they have no training on the needs of LGBQTIAP+ users and other vulnerable groups.
Youtube received a score of 45 out of 100 and the main reasons echo the errors of their colleagues on the platform:
- there is also no option for gender pronouns;
- no specific training for content moderators;
- there is no policy to protect users from names they no longer use and gender errors.
ICT Tac, the Gen Z favorite, also left a lot to be desired, with a score of 43%. It was the only company not to disclose any information about what steps to take to have a more diverse workforce.
Why are these numbers so bad for society and the LGBTQIAP+ community?
I know it’s easy to think things like “oh, social media should act for the safety of all users”. And I agree, of course; At the same time, that doesn’t mean we don’t have to look at specific groups.
“Equals should be treated alike and unequals unequally”said the Greek philosopher Aristotle. Yes, I came to ancient Greece to talk about social networks. But I swear it makes sense.
First, check out this data from the 2022 Online Hate and Harassment Report:
- The 66% of LGBTQIAP+ respondents said they had been harassed to date;
- 38% was the rate for non-LGBTQIAP+ respondents
- The 54% LGBTQIAP+ respondents too said they were severely harassed to date (defined as physical threats, sustained harassment, harassment, sexual harassment, doxing or slapping).
- 26% is the rate for non-LGBTQIAP+ respondents
Now think about the numbers…
We have a considerable difference between the rates of LGBTQIAP+ and non-LGBTQIAP+ respondents. And that’s why I brought up Aristotle directly from ancient Greece to talk about the urgent need for businesses to track LGBTQIAP+ community safety equity actions on social media platforms.
After all, this difference between the data shows who the most vulnerable users are because of their affective-sexual orientation. And, accordingly, who needs to be helped and considered more quickly.
Make them (and us) good allies
Next, I’ll list effective actions to be a platform ally: we don’t need companies to just change their logo during Pride month, we need consistency and vigilance.
- Create policies to protect LGBTQIAP+ users, especially on gender identities. For example, options to add pronouns and also decide who can see this information; and the means of not exposing dead names.
- Publish (a lot) any policies aimed at supporting the LGBTQIAP+ community. Make sure users are ok with it. And if this agreement is broken, it limits the actions of the offending users. How about creating mechanisms to automatically remove comments with keywords that indicate homophobia, hate speech, or any other type of discrimination?
- Protect sensitive user data so that those who advertise on their platform cannot expose or exploit anyone. Remember: The LGBTQIAP+ community are also consumers, and it is unwise for many companies to advertise to them in spaces where discrimination is acceptable. And make sure you don’t sell spaces to businesses that are homophobic, racist, or condone any type of discrimination.
Let’s be the treasure at the end of the rainbow
Today, major social media platforms are not prioritizing the safety of LGBTQIAP+ users, and it is possible to turn that around, but we must be prepared to do so.
It is a fact that the world is still full of challenges for the LGBTQIAP+ community. In the United States, for example, just look at the court and congressional battles for the community to face discrimination in health services.
The path of struggle is long, but today we have resources that we did not have long ago, such as social networks. They can and should be allies because they are present in our daily lives and their presence has a great influence on society.
As an LGBTQIAP+ user and diversity, equity and inclusion professional, it’s disappointing that these platforms have so much power and prefer not to act (and to not act in this context is to collaborate with LGBTphobia).
At the same time, I believe and hope that this data can be the wake-up call businesses need to accelerate the pace of change. Because it’s okay and it’s also good for everyone, in social and financial terms.
So, to close this discussion (for now, of course), it’s important to remember that our role as a company and as users is to demand these positions. Moreover, as companies and professionals, we must ensure that we also see it in the place we occupy.
Are you doing anything to accelerate the pace of change? Wherever you are, there is always something to do to build a better society for all.
Avatars are the new “recovery”, with Meta trying lots of ways to show you how cool avatars are and will be in the future of the Metaverse – and how you really should be using them right now as an extension of your digital identity.
Meta’s latest avatar experience is new graphic cover images for your Facebook profile, so you can overlay your avatar on imagined scenes.
Cool isn’t it?
Now, not only can your profile picture be that of a cartoon character, as opposed to your real self, but you can also put that fake character in scenes from places you’ve never been that don’t. don’t even really exist.
Nothing more meaningful than a representation of yourself.
Skepticism aside, Facebook’s latest avatar addition could provide you with another way to establish your avatar as a representation of yourself and align your online activity with this persona, which will increasingly become the norm in VR and AR spaces.
Meta’s longer-term vision is that you will eventually conduct a wide range of activities in avatar form, with its latest 3D avatars now available for use on Facebook, Instagram, Messenger and in its VR environment.
You can now also purchase avatar clothing and digital fashion accessories for your 3D character, which is another key opportunity in Meta’s avatar push.
As such, it makes sense that Facebook would also add more options for showcasing your avatar in the app – but again, will people align themselves so much with their avatar that they’ll want to create an image of it? background of their digital doppelganger in a non-real environment?
I suppose, in a future perspective, the idea could be that you can present your VR world and your creations in the same way, using a VR screenshot as a header image.
But right now, I’m not sure that’s anything – but still, Meta really wants you to see how cool your virtual self can be, and maybe some people will like that.
Seems a little weird to me, but maybe I’m old — though according to reports, I’m probably not as old as the most active Facebook users.
CPC and CPM are two important metrics within any Facebook Ads advertising campaign. The CPC or Cost per Click is what is paid each time a user clicks on the ad, so it is essential that it be as low as possible. The CPM or Cost per Thousand, on the other hand, is used to measure how profitable a campaign is for every 1,000 contacts reached. But, how can you optimize the CPC and CPM in Facebook Ads so that the campaign is really profitable?
Purchases through Facebook Marketplace have revolutionized eCommerce globally and Mexico does not escape the trend, since This type of online business has a high penetration and has become a benchmark for online sales for both large brands and small businesses.
Last year, the Facebook Marketplace surpasses one billion global users thanks to its free nature, ease of use (most people already have a Facebook account), as it allows users to search product listings and filter according to geographical area, which facilitates the withdrawal of products that understands
Because people can view sellers’ profiles they feel more protected when shopping on the Marketplace, however, ESET’s research team detected and analyzed different forms of scams circulating on the social network and shared recommendations to avoid being victim of fraud.
One in six Facebook Marketplace users suffered a scam
The survey revealed that One in six (17%) participants was scammed on Facebook Marketplace, this is because the platform is very popular and attracts many scammers. The company specializing in cybersecurity declared that most of the products and services offered on the platform are legitimate.
“This reality makes it really important for users to know what are the most common strategies used by online scammers, since in this way they will be better prepared to recognize suspicious actions and anticipate any fraud attempt.”, commented Camilo Gutiérrez Amaya, Head of the ESET Latin America Research Laboratory.
Defective articles and Google Voice scams among the most communities in the market
One of the most common scams happens when a seller posts photos of a product in perfect condition, but when the buyer receives their product they are surprised that it does not meet the conditions. This situation is more complicated with electronic splices, since it is generally not possible to evaluate all of their functions before purchase.
If the product is not broken, it may be a counterfeit for some products, especially designer clothing, perfumes, jewelry, and cosmetics. In this case it is difficult to determine if it is genuine or not, just with a photo, in this sense, remember that when the offers seem too much to be true, it is usually a hoax.
Google Voice scams
Facebook Marketplace is also used to carry out other types of fraud, one of the most common is the trick to steal Google Voice accounts or create them with the victim’s phone number. This is a service that gives an account creator a phone number that they can use to make calls or send messages from a smartphone or computer browser.
What scammers do is contact a seller using interest in an item as an excuse and then log out of Facebook to continue the conversation on another unmonitored platform, such as WhatsApp, where they ask you to share a code that they use on your phone. verify that you are a legitimate person. Once the victim shares the code, the scammers create a Google Voice account associated with the phone number and use it to carry out other scams.
Purchase that never arrives
Another scam is to sell an item and collect the money but never deliver it to the buyer, this only applies to items shipped from outside the buyer’s local area.
A form to obtain additional information about the victims and send phishing emails about alleged offers and giveaways on Facebook Marketplace, in these cases, the victim will click on a link and fill out a form with some personal information (fraudsters may perform impersonation or identity theft) in the belief that they will thereby be entered into a sweepstakes for luxury goods, cryptocurrency, or other special offers.
Recommendations to avoid scams on Facebook Marketplace
The first recommendation to avoid fraud on the platform inspect items before purchasing and offer only to local sellers establish a public place as a meeting point, preferably a well-lit area and during the day.
Other recommendations review buyer/seller profiles for user ratings and keep an eye out for newly created profiles. It is also necessary to check the market price of the items and, if there is a significant difference between it and the sale price, be aware of the fact that it may be counterfeit, stolen, defective, etc.
he’s pissed too keep the conversation going on facebookis that scammers like to move the conversation to another platform where it is easier for them to scam people, especially since there is no platform that protects the user.
Finally, users should never ship items before payment is made, they have to watch out for changes in the listed price and, under no circumstances, should they send verification codes (2FA) to potential buyers: “As with any other type of online fraud, the key for users is to stabilize skeptics and alert”, concluded Gutiérrez Amaya.
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Okay, these advice guides are still somewhat controversial, and yes, many factors and elements can play into this data that would impact performance against your own brand.
But generally speaking, they can help – and this week Sprout Social released its latest information on the best times to post on Facebook and Twitter, based on performance insights from the 30+ customer base. 000 Sprout.
Again, this isn’t prescriptive – it’s not to say that all brands will definitely see peak performance if they post at these times (it’s also worth noting that the times listed at all CSTs, although they are relative to your local time zone). But if you were looking to tweak your posting process to improve performance, or perhaps build a more effective strategy, these times, based on current engagement trends, might be a good place to start.
First, on Facebook – according to data from Sprout, the best time to post your latest update on Facebook is 3am, Monday through Friday.
” That ? 03:00? What is that ?
Well, there are various factors that would play into that.
First of all, at 3 a.m. there are probably a lot fewer people posting, which means less competition in the feed. This could mean you get early engagement which then helps improve the reach of your message, and for example at 9am when more people are online, that early response could then help ensure your content is then shown to even more people.
Sprout also notes that times are listed in CST, and 3am CST is also:
- 9:00 a.m. British Standard Time
- 10:00 a.m. Central European Time
- 6:00 p.m. Australian Eastern Standard Time
So because you’re considering global engagement, you also need to consider regional variability – that is, you’re not just reaching people in your time zone.
According to Sprout’s user base, this could be a big factor, so it’s worth analyzing who you’re reaching, geographically, in your Facebook Insights as well.
But as you can see in the graph, 3am Monday-Friday sees better engagement, while Tuesdays 10am and noon also generate good response.
Sprout further notes that the worst day to post on Facebook, in terms of engagement, is Saturday, with Sunday not looking much better.
It is worth considering in your experiments.
On Twitter, engagement data from Sprout suggests the best time to post is 9:00 a.m. Monday, Tuesday, Wednesday, Friday and Saturday.
It seems people are more inclined to log on to Twitter at 9am to catch up on the day’s news – except on Thursdays when everyone, I guess, is looking forward to the weekend instead?
The data likely reflects the real-time nature of the tweet stream and how people use the app to catch up on the latest developments, which might be worth factoring into your planning.
Sprout says the best days to post on Twitter are Tuesdays and Wednesdays, with Sunday being the worst for tweet engagement.
Overall, the data provides interesting insights for your own experiments. But again, this is not prescriptive, and there are many factors, as noted, that relate to your audience and how your community interacts with your content.
But it can make you think about your publishing approach, which could highlight new opportunities.
Sprout also posted industry-specific breakdowns in its comprehensive overviews of Facebook and Twitter engagement insights.
Facebook Live managers, rejoice – you can now assign a Community Manager to moderate comments during your live broadcasts.
????New feature alert! Now you can designate a community manager to help you deal with harassment, bullying, and trolling while you’re live on Facebook, giving you more time to focus on content. Learn more about Community Managers here: https://t.co/ZALzGlBZXw pic.twitter.com/ana6HlGZYy
— Meta for Creators (@MetaforCreators) June 29, 2022
Which has actually been available to Facebook Gaming streamers for quite some time and was added to Instagram Live in March.
But now you also have the same ability on Facebook Live broadcasts, providing another way to manage your Facebook interactions in a more integrated and dynamic way, as well as the added possibility of assigning a moderator who lives, for example, in another state, or another country, through the app’s allocation tools.
Because, really, you could add a moderator to your live streams forever, having a friend or co-worker handle that item while you present on screen. But this option adds a systematic and coordinated aspect to the process, which will enrich your management options.
As Facebook explains:
“Community managers moderate using their personal profiles, can enable a community moderator badge visible to other viewers, and moderate streams without direct permissions or admin access to your page.”
So it’s more official and transparent, which could help improve engagement in your feeds.
If you’re a regular Facebook Live user, you may also need to update your settings.
“Roles with access to moderator-level tasks can no longer perform live stream moderation and will need to be invited as a community manager. »
Other than that, the process will provide more capability to manage your broadcasts, which should open up more options in your process.
You can learn more about how to add a community manager to moderate your Facebook Live streams here.
Facebook is launching a new “Creator Collaborations” option to help increase creator exposure in the app
As it looks to add more ways to help creators build their presence and monetize their work in the app, Facebook is launching a new ‘The Creator Collaborations feature, which will allow creators to collaborate with others on content to extend their reach.
As you can see in this example, Creator Collaborations will allow multiple creators to be listed on a single Facebook post, providing both additional brand awareness, via the tag, and expanded reach to the combined audience of two collaborators.
As Facebook explains:
“With this tool, a creator can invite a second creator to publish a single video content together. If the second creator agrees, the post will be published on both collaborators’ pages. The collaborators will share the same distribution for the content and will be able to display shared information, such as reach and engagement, in Creator Studio.
It’s a lot like Facebook’s existing branded content tags, which allow brands to tag collaborating businesses in a single post to boost their promotional efforts.
And it could be a great way for more established stars to help newcomers gain more exposure, showing their work to a wider audience and allowing viewers to check their profile for more information.
Although it is quite limited at the moment.
Facebook says the option is currently only available for video posts, although other creator options are in development, while it’s also only available to those who manage a creator profile in the app.
But it could provide more ability to establish an in-app presence, which could also make meta tools a bigger part of your community building and ultimately monetization efforts.
Meta also added ads for short videos and live streams, a new Creator Marketplace on Instagram, an extension of its Reels Play Bonus program, and more, all of which provide additional avenues of discovery and monetization for creative efforts in its apps.
Attracting top talent is a key battleground for social apps, with each platform now offering incentive programs and deals to sweeten their deals, and keep the most talented creators posting regularly, prompting users to come back for the latest updates.
Indeed, just this week, YouTube signed a new exclusive content deal with one of Brazil’s most popular game creators, and it’s these kinds of direct publishing deals that will likely become more and more common then. that YouTube and Meta, in particular, seek to combat the TikTok threat. .
Starve content competitors and you’ll drive audiences back to your apps, which is a more expensive and potentially risky route to take. But that could be how Meta ends up bringing more users back to its apps.
Have you ever been unable to see a particular friend’s updates on your Facebook feed or maybe not find their name via Facebook search?
Well, a simple explanation would be that you have been blocked by this person.
If you want find out who among your friends or acquaintances has blocked you on Facebook, you can do this in several ways. Read on to learn about each method in detail and find out who wants to avoid you on Facebook.
How do you know if you are blocked?
If you’re blocked by someone on Facebook, you wouldn’t know immediately, or directly because Facebook does not send you notifications about that. Being blocked on Facebook means that you will not receive any updates from that account and you will not be able to contact them through the site.
Now, that being said, if you think you have been blocked by someone, here are some of the ways and indicators to be sure.
1. Can you still tag him?
If you are blocked by someone on Facebook, you not being able to tag him in photos, posts, videos, etc. There won’t be any error messages when you try to tag them, it’s just their name that don’t appear as an option when you search for that.
The benefit of the doubt: Don’t rush to a conclusion with this indicator alone, because if you’re not able to tag someone on Facebook, it could also mean that their privacy settings don’t allow anyone to tag them in general.
2. Try inviting them to events through Facebook
If you are blocked by someone on Facebook, just like tagging, you not being able to invite them to a Facebook event (In-person event or online event).
the benefit of the doubt: Failure to invite someone to a Facebook event may be the result of their privacy settings prohibiting sending them Facebook invites or the individual the account may have been deleted or disabled.
3. Search their name on Facebook Search
It’s the easiest and most direct way to find out if you’ve been blocked by someone on Facebook. Find the name of the person you think has blocked you using the “Find Facebook” feature and see if they appear in the suggestions.
You can try different options, like entering their first name, full name, or username. If you still can’t see their name, chances are you’ve been blocked.
The benefit of the doubt: If you try to search for an account and it doesn’t show up by entering its name in Facebook search, it doesn’t necessarily mean that it has blocked you. It is possible that they have deleted his Facebook account, or temporarily deactivated causing their account to not show up in search.
4. Get confirmation from a mutual friend
The absolute way to know if you are blocked by someone is to get confirmation from one of your mutual friends. The logic is simple, if the mutual friend can see their profile and you can’tthen it is practically confirmed that you have been blocked.
The benefit of the doubt: If you can’t see someone’s profile, but a mutual friend can, you’re definitely blocked. Although you can give the benefit of the doubt that you are probably blocked by accident, but considering that to block someone you must first go to their profile, then click on the “3 dots” icon, select block, and click Confirm, that’s very unlikely that one could be blocked by accident.
5. Check previous conversations in Messenger
Facebook Messenger can give you a hint if one of your friends has blocked you. To check it out, go to Messenger section, click see everything from the drop-down menu and navigate to the conversation you had with the contact you think blocked you.
If you have been blocked, their profile picture will not load and you will see a standard gray icon. You also won’t be able to click on their name to view their profile.
Also you will not being able to message them as Facebook will tell you that there was a temporary error.
The benefit of the doubt: Again, not being able to message someone on Facebook Messenger may mean the person has deleted or deactivated their account. so for more solid confirmation, you need to verify it with one of the other methods mentioned above.
How to see who blocked you on Facebook?
At the time of this writing, there are no way to get a list of people who have blocked you on facebook. If you think you are blocked by someone and want to be sure, get confirmation by testing them with at least two of the methods mentioned above.
This means that if you are unable to find someone via Facebook search, unable to tag them, but a mutual friend canthen it is almost certain that you are blocked
Another way to find out for sure is to contact said person in another way and confront them. However, beware that this could lead to clumsiness or even being ignored.
So you’re stuck, what’s the next step?
If you’re sure you’ve been blocked by a friend on Facebook, you can try contacting them through a mutual friend, talk about it and find the reason. But you should only do this if you are prepared for worst-case scenarios like:
- be ignored
- An out-of-this-world or completely unreasonable explanation
- exacerbation of conflicts
Or you can move on. Live your life, respect their decision and allow them to live theirs too.
Remember, being blocked doesn’t always mean you caused the problem. Chances are, whoever blocked you found this to be the best way to handle a situation between you and them.
In news that likely won’t have a huge impact, Meta is alerting users that its ‘New Releases’ community video viewing option soon to be depreciatedwhile continuing to work on consolidating its various video offerings.
As you can see in this user posted screenshot Gerry McGuire (and shared by matthew navarra), Meta removes its ‘Premiere’ option as of August 22. If you want to schedule an upcoming video stream, you’ll need to use a regular scheduled video post instead, while you could also host a live stream, if you were looking to increase publicity around a specific event and date.
Though that’s not exactly what ‘Premieres’ was created for.
Originally released in 2018, Premieres allows Approved publishers to stream pre-recorded content via what is essentially Facebook Live, although the videos are labeled ‘Premiere’ and not the usual ‘Live’ moniker.
As Meta explains:
“When you schedule a premiere, an announcement post is automatically added to your Page and viewers can like, share, and comment on your upcoming video. People can also subscribe and receive notifications about your next video. During the premiere, your video is broadcast live with a premiere badge. Viewers can like, share, and comment in real time. Unlike a regular live stream, a Page admin doesn’t need to be present during a Premiere stream.”
The idea is that this allows fans to consume and interact with video content in a more communal atmosphere, while the more specific ‘Premiere’ tag helps avoid confusion with a live stream.
Therefore, it is a live broadcast of a pre-recorded video to maximize participation.
I thought not for much longer.
It’s unclear why, exactly, Meta is removing the option, but it has been working to make similar premieres available as paid events, and it may be that this works better as a direct video-on-demand event option, rather than such a dedicated feature.
Either way, I suspect it hasn’t been a much-used feature, which should mean the impact, overall, is minimal.