Electronic commerce has experienced a previous boost in Latin America and particularly in Mexico, resulting in a value of 401 billion pesos and an increase of 27% during 2021. But attributing this growth entirely to the pandemic was irresponsible, since should also push and determine large companies such as Mercado Libre and Liverpool.
This notion was reflected in an analysis carried out by eMarketer and subsequently disclosed by Adobe; who also contemplated key trends that explains the success of eCommerce in our country.
What is the reason for the success of Mexican eCommerce?
Is his four of the Trends deployment by these companies and that help maintain the growth of the buying and selling system through the Internet:
third party digital marketplaces
Mexican consumers seem to have a predilection for websites that offer a wide variety of products and sources with various sources. In fact, they are often associated with a kind of “virtual shopping center”.
Online shopping for food and household products
With that of the coronavirus, people were forced to acquire basic necessities through the digital channel, with the categories of food and household products being the ones that achieved the highest growth (three digits) in the first six months of 2021 I could decide that from this moment on, many homes in mexico and neighboring countries maintained that custom.
Against this background, retailers have warned investments to build or enhance your grocery operations to meet the demands of the aforementioned potential customers.
We have said it in several posts, consumers are increasingly experienced and this gives them the power to be more demanding: They are no longer willing to wait long hours or days for their products, they want them instantly and, if possible, with free shipping.
Experts consider that logistics is efficient when combined with basic aspects:
- correct product
- exact place
- Right moment
- Lowest possible cost
Closely linked to the previous point but worthy of a separate chapter. Companies that aim for success or sustainability are betting on omnichannel. What is this trend due to? Because consumers want to be able to connect with brands not only through all the channels that exist, but also to ensure that their shopping experience is integrated.
After analyzing the above, Mario Juárez, Manager of Enterprise Sales at Adobe Commerce, considered that the failure for retailers will lie, then, in their ability to achieve to provide Internet users with a “unique experience, personalization and efficiency”.
“Now, although people are going back to physical stores, consumers have fully embraced online shoppingTherefore, a long term is expected in the region and companies of any size have the opportunity to implement trends that allow them to maintain or position themselves in consumer preferences”aggregate.
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