Even though Metaverse and NFT are the trending terms of the moment, it is ultimately not past whether I have discovered the brands or the teachings that have developed the strategies structured by their subjects. The Printemps initiative shows us that virtual reality can be much more than a gimmick for brands and retailers, and can be a major part of their marketing strategy.
Decryption of the Printemps initiative, author of 4 key elements:
1. A “use case” around loyalty
The “use case” chosen for Printemps is simple: it is built through customer loyalty. The possibilities around the Metaverses are immense since these universes have the “simple” ambition of being alternatives to the real world. By choosing to use NFTs, moreover from a famous artist, to reward its customers via a draw, Printemps has achieved 2 major feats:
- Believe in differentiation: By offering exclusive and unique advantages, namely NFTs (unique by definition) that cannot be found elsewhere, Printemps stands out in its market. However, in a customer loyalty strategy, differentiation is a real key success factor. Indeed, the scarcity or the fact of not being able to obtain something only from a brand and not from its competitor is a major ingredient for generating a feeling of brand preference and optimizing customer loyalty.
- Provide a gaming experience: Trending in funds for loyalty strategies in retail, gamification allows customers to engage through more gamified mechanisms than traditional win-and-burn mechanisms. In addition to generic engagement, the animation system also allows you to control sex based on your clientele animation. Indeed, the fact of not proposing to the NFTs to draw a sort as I propose Le Printemps, arouses a sending of participants, to have a chance on the part of the customers, and also creates a feeling of impatience in the attention results. and surprise if we win, and this at a lower cost for the brand (because only a handful of customers are ultimately rewarded). In the summaries, it is the kind with the emotions on the part of the customers, which also has a positive impact on the preference of the brand.
2. Targeting a younger population
As with mobile apps more than 10 years ago that were intended to target Millennials, brands still have a constant kiss of rejuvenating their customer base to secure the future. The Metaverse is clearly a good lever for this. On the one hand, all young people are familiar with these terms of Metaverse and NFT and on the other hand, they are mainly present in these universes, as NFT producers for some, simple buyers for others or a minimum of crypto -users mostly.
Also, offering experiences that resemble those of their daily life and being able to speak their language through these universes can only be an excellent lever to make them consider a brand differently and ultimately lead them to identify with this I composed.
3. The mesh of the virtual and the real
Another interesting element in this Printemps initiative is the link between the proposed virtual world and the real world. Be aware that the subjects of Metaverse and other NFTs are still relatively unknown, even unknown, by the general population, the department store had the idea of installing a physical pop-up store. Are they role? To be able to explain his virtual initiative. But the stand does not stop there. It also allows you to live a virtual reality experience by deactivating and buying virtual clothes in the form of NFTs (via their partner DressX). Because what better way to acculturate your clientele than to have these new experiences tested in practice?
4. A test & learn approach
In short, the previous investments to become pioneers in a Metaverse, or to believe oneself the Metaverse itself, are colossal. By explaining a few well-thought-out initiatives such as Printemps, the department store and the risk incurred by any company that invests massively in technology when the market is not yet mature. to know? A huge flop! And this huge flop, beyond being financial, can also considerably slow down the desire to return there and thus be left behind by its competitors who return to it later without having to “wipe the plasters”.
Printemps will therefore choose caution while offering a unique experience that will allow it to test its customers’ appetite in a concrete way and thus be able to learn and evaluate these emerging Metaverse and NFT topics in the future.
So being an early investor, yes of course, but not at any price.
An article written by
Photo credit: Printemps – https://www.groupe-printemps.com
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After some rumors and leaks, the iPhone 13 was made official last September
The launch of the “iPhone 13” series, Phone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max, following the traditional September 2021 keynote. The iPhone 13 is the central model of the 15th Iteration of Apple’s smartphone and the latest iPhone model and 5G compatible. The base models of the iPhone 13 and 13 mini come in five colors: Pink, Blue, Midnight (Black), Stellar Bright (White) and Product Red. The iPhone 13 Pro Max series is equipped with new sensors and objects adapted to d other rear cameras. It is optimized for seamless handling functionality on iOS 15 and currently supports the A15 bionic’s new Image Signal Processor (ISP) to improve noise and mapping tons, the series is equipped with a 6.1-inch 60 Hz OLED computer, an Apple A15 Bionic SoC compatible with 5G (NR & Sub-6) and a dual 12+12 megapixel photo sensor (wide-angle and ultra-wide-angle) with OIS. The iPhone 13 Pro is equipped with a display frequency of 120 Hz and the Pro Max version has a storage capacity of 1 TB.
- iPhone 13 Mini: from 809 euros
- iPhone 13: from 909 euros
- iPhone 13 Pro: from 1159 euros
- iPhone 13 Pro Max: from 1,259 euros.
Bosch Spexor: a mobile alarm system that analyzes air quality
Spexor is your mobile security assistant for burglary detection. It is compact 7 cm in diameter and 11 cm high, they are very light weight (350 g) and wireless. Its battery can last up to 2 to 3 weeks in energy saving mode. In case of burglary, thanks to its motion detector of radius up to 5 m. Spexor also monitors the air quality in its environment and alerts you when it deteriorates. These high-quality sensors provide reliable intrusion detection, monitoring indoor air quality, as well as temperature and humidity. Thanks to the integrated eSIM card and the free app on your smartphone, you will be notified for a discreet alarm or for a powerful siren with LED signal light on the light appearance. Burglary detection a free application for 12 months, after 11.99€ per year from the 13th month (optional). You can test the other functions, the outdoor air quality and the pollinity charge free of charge and without obligation for 14 days. Then, once you have the possibility of adding the outdoor air quality display for only €14.99/year and the pollen rate display for only €0.99/year via a chat in-app .For the detection of hazardous gases . This function is available from your application for €19.99/year including VAT.
The ZenBook 14 Oled: the first ZenBook sporting the new design
Asus has released a space version of its ZenBook 14. It looks like a space display, with a small 3.5-inch OLED display on its outer cover, showing various space-themed animations. All over the chassis there are etchings related to space and including Morse code. It is colored with a finish called “from titanium to zero gravity” and the dark red spacebar a nice little planet. Part of the cardboard becomes a stand for the laptop, which allows the laptop to lift and tilt. The design of the model allows it to withstand temperatures from -24°C to +61°C and vibrations from 20 to 2000 Hz to function properly. It’s capable of 14-inches in 16:10 aspect ratio with 90Hz refresh rate, display 2,880 x 1,800 pixels, 12th Gen Intel H-series processor, just 32GB of RAM and up to 1TB SSD storage. Several versions of the ZenBook 14 Oled are available: the first with Intel Core i5-1240P and i7-1260P (UX3402) processors accompanied by 16 GB of DDR5 memory, the second, on AMD (UM3402), equipped with Ryzen 5 5625U and Ryzen 7 5825U with 16 GB of DDR4 memory and two USB-C ports instead of the Thunderbolt 4 of the Intel version. It will be available during the 2nd quarter of 2022 from €1,499.
JBL Live Pro 2: true wireless headphones with active noise reduction
JBL took advantage of CES in Las Vegas to present a new pair of in-ear wireless headphones, the JBL Live Pro 2. To provide effective noise reduction and excellent voice pickup quality during calls, the Live Pro 2 put on their 6 pickups with noise and wind isolation technology. A simple gesture will be enough to adjust the level of adaptive dimming with Smart Ambient. These earphones are characterized by an autonomy of 10 hours for the earphone and 30 hours thanks to their charging case. The 15-minute quick charge provides 4 hours of listening time and is compatible with Qi wireless charging. IPX5 certified, the Live Pro 2 are Google Fast Pair compatible and can be controlled using Amazon Alexa or Google Assistant and it provides the multipoint function for simultaneous connection to 2 devices These intras retain the rod design of their predecessors, with a touch surface on the top to carry out the various commands. The Live Pro 2 will be marketed in the spring of 2022 at a price of €149. Several colors are available: blue, black or white.
For marketing strategies to be good and effective, it is necessary to know the new trends. In this article we explain how to be up to date in branding, design and user experience, since throughout 2022, among many other things, we will seek to improve the user experience and give the content a greater personality.
Smart pharmacies. Take advantage of technology to offer a personalized experience to your customer – Club de la Farmacia
The rise of online shopping, Click&Collect, Delivery… faced with this reality, many of us have asked ourselves, Are physical stores dying out? Will they become mere warehouses? What will be the future of street businesses?
New technologies have really made everyday life easier for all of us; now we can make the purchase of our work and have it delivered directly to our home at a time that suits us best.
We love the speed and convenience the online world gives us, but that doesn’t mean we’re willing to give up personal, professional advice when we need it or try a product before taking it home when we want it, and why should we when we can we have both? What we want is an omnichannel world.
And at this point, Can technology help our pharmacy achieve this goal and adapt our physical space? Sure. Remember that from the physical pharmacy we can offer personalized advice, individual trust, product testing, professional services, immediate availability of information and products, etc. The advantages are numerous, you just have to know how to value them.
With him technology boom in physical stores We can combine all the possibilities and innovation that digitization brings to you, with the proximity and benefits of face-to-face and you-to-you.
Here are some ideas that are already on the market:
- Sensors in mobile apps with which we can follow the customer journey within the pharmacy, improve exposure and optimize our marketing campaigns.
- QR codes to provide the customer with product information, features, benefits, usage tips, price, etc.
- smart mirrors which offer the customer, on the basis of a facial analysis, personalized advice and recommendations according to their skin type, age, etc.
- Touch screens on the shelves to ask for help from the pharmacist, order a product, give an opinion on the care received, etc.
- Screens in the window or in the waiting room from which we can communicate news, campaigns, services, etc.
- WIRELESS which allows to launch push notifications, in addition to offering this connection service to the client.
By cleverly using tools like these, we will be able to differentiate ourselves and position ourselves as a professional and innovative health space.
the Pharmacies must move towards omnichanneland if we manage to adapt to the new needs of our consumers, we will be reborn with force, capturing the attention of customers looking for a quality shopping experience and obtaining their loyalty and recommendation.
Louis de la Source
CEO of MDF Group