One of the keys to 21st century marketing is that consumers prefer to invest in old experiences rather than material objects. In the age of social networks, this is truer than ever: we want to live experiences and share them with other people.
For companies, this is a great opportunity to connect with their audience, create unforgettable moments and generate virality and brand recall. is the era of experiential marketing. (more…)
In marketing there are many techniques and strategies that aim to make a product, service or brand noticeable, and today we want to talk about one of them: the hype.
You may have heard the term and, without a doubt, you have been involved in a campaign without knowing it… You will see that it is. And it is that this strategy is being used by companies from all over the world and from all kinds of markets. But the best thing is that you can also take advantage of it for your company or brand.
In this article I am going to tell you what hype is, what it contributes to your marketing strategy and how you can generate it too. For this last point we will use real examples of classic and current companies that have had very good results and not so good ones.
What is hype?
The hype It is a marketing strategy that consists of generating high expectations and fixing the public’s attention before the launch of a new project, product, service or brand, in order to generate the need or desire among users.
For this, social networks and other platforms are used to disseminate and try to get people to interact with that content.
Unlike other tactics, in the hype is presented to the content in the striking way to generate intense emotions and expectation sober on presentation.
The final hype comes from the English “hyperbola”, and although there is no literal translation into Spanish, the term includes states such as excitement, nervousness or emotion. It comes to be what is known as giving “hype”, in this case, advertising.
It has been used above all in the gamer field, the players say that the program is “hype“or the”exaggeration”, meaning that it excites them a lot.
Over time, it has also been transferred to almost any content in order to generate that same intensity of emotions, for example, in cinema, gastronomy, cars and mobile technology.
What brought the hype to a marketing strategy?
Now that you’ve heard what hype is, let’s move on to the benefits of hype for your marketing strategy.
Every company and brand needs to work on their branding to connect with their audience. With the hype, the brand launches and puts all its resources and efforts into generating expectations around its next launch. The development of this action will mark the future of its brand positioning.
That is, if the hype meets the expectations of the audience, the perception of the brand will improve and fill it with positive meanings. If, on the other hand, you are disappointed, it will negatively affect your identity and reputation.
The hype plays into some of Cialdini’s principles of persuasion.
On the one hand, there is the social consensus or approval and our need to belong to a group. “If everyone talks about it, I want to be part of it.”
Another concept that was born in the digital age also entered here: FOMO (Fear of Missing Out) or the fear of missing something.
And that’s how hype works, with our need to belong and our fear. If we give this some touches of exclusivity or scarcity (for example, launch of a limited edition), the expectation is served and the conversion, closer.
The hype not only captures the attention of your buyer, but also of those who are not or believe they are not.
It may be that the public already knows the brand, but is not related to it.
However, since many users are talking about a topic, especially on social networks, undoubtedly will come across some type of content that makes him relate to the brand.
As a consequence, at some point – at least out of curiosity and due to the principle of social consensus – they will see some of this content and, finally, it may fall into your networks.
If what the user sees seems interesting to him or receives such a number of impacts that it is difficult to resist, he will engage with the brand and closely follow this action. You can get to activate notifications, follow hashtags or frequently enter digital platforms to be up to date.
In this way, the hype generates commitment or commitment in the users.
And this is something that can continue beyond the launch, as it motivates you to look for what you have already published or what will be published later, and reduces the need to hype in the future.
5. Create ambassadors
Committed users can become prescribers of your brand, because they want others to know what they like.
Also, for many people it is rewarding be the first to share content that everyone is waiting for.
Of course, this can also backfire, and if it doesn’t meet the expectations it has generated, users will become ambassadors of your misfortune.
By becoming highly recognized by users, companies improve their brand authority and grow commercially, which strengthens profitability.
This can be critical for brands looking to engage with others to reach new markets.
In the web field this is very good, because it allows you to get new and better links for your website that allow you to rank higher in search results. In turn, this brings more user traffic and more interaction, greatly strengthening your position.
How to generate hype in your marketing strategy? + Examples
There is no specific formula to generate hype.
It is more about knowing your target audience well and creating actions and tactics around it. Of course, today yes or yes you will use social networks, only in a very particular way depending on your goals.
In this sense, TikTok is the red flag of viral marketing. There are many brands that take advantage of this network to generate hype through Challenges, collaborations with celebrities, and the ability of this network to encourage user participation.
However, we can take some good insights from what various companies have gained from using hype, both in positive and negative results.
Motomami: transmedia hype
Have you already sung any of the songs on the album by the singer Rosalía, Motomami? The Spanish singer and her marketing team have done a great job of creating so much hype that users have been on a roller coaster of emotions. Create an entire transmedia universe for the launch.
At first, Rosalía herself was in charge of generating sober expectations for the album by mentioning it in every interview she had. Also, she shares a small sample of one of her songs on TikTok and it was a buzz. Twitter kept Rosalía in the Trending Topic for several weeks.
If we add to this the presence on the radio station of the GTA game, or advertising posters with a mysterious number, the telephone expectation is served.
By the way, if they called the phone number on the poster, you would listen to the Motomami song loop.
When the album finally came out, fans and critics praised the result for its good musical quality, for the different rhythms and messages it conveyed. One of the most popular songs, La Fama, is a clear example of this.
Star Wars Episode I: Deception
Go with a classic.
In 1999, Episode I of Star Wars was released, after a break of 16 years since his last film. There was a lot of expectation about what was new and the explanation to lots of the great questions of history.
All this was used by those in charge of the film series to generate exaggerated expectation (hype) on the premiere.
In fact, it is said that there were those who paid a ticket to a movie at the theater just to see the Star Wars short, and then left the session because, in reality, they were not interested in the movie that was coming.
But when the premiere was finally made, many were disappointed to see that there was no vibrant excitement, like the one they had generated. The actors were criticized and some characters were not liked by the public.
Amazon Prime and Cinderella: virality
Amazon Prime released their own remake of Cinderella and turned to Tiktok Challenges and the collaboration of a famous character, Camila Cabello, to build this hype in turn to release the film.
The challenge was to show yourself first natural and then, when you’ve dressed up. All this seasoned with a transition from “normal” to “royal”. At the same time, whoever participated had the opportunity to appear in a video shared with Camila.
The result? Virality and hype.
Ya queen @camilacabello! Join the #CinderellaPrimeVideo challenge and show your best transformation. #CinderellaMovie #primevideolat
♬ Cinderella – primevideolat
Clubhouse: FOMO hype
Do you remember the launch of Clubhouse? That social network that everyone was talking about and that you could only access by invitation and only for iOS.
What were its ingredients? A great outreach strategy, famous users, controversy, exclusivity and FOMO.
Hype as a marketing strategy has a lot of potential to grow any company that is willing to take a risk with it.
Users are already used to receiving content that generates high expectations, both for showing a lot and for not advancing almost anything (secrecy). Of course, make sure to meet the expectations you generate.
Take note of what companies that have already used the hype have done to learn from their successes and mistakes. Adapt these strategies to what your audience expects and empower them with good actions, for example, using influencers.
Create good content for your campaign and success will be close.
Freepik cover image.
Is there a brand that has generated hype?
I read you in the comments.
By Riccardo Esposito | published here
Ecco i migliori esempi di siti fatti con WordPress: Freepik.com, Whitehouse.gov, zoom.us, Dailymail.co.uk, Salesforce.com, Godaddy.com. Also great aziende and mark internazionali uso questo CMS also per portali impegnativi.
I will create a blog and WordPress websites è una scelta abbastanza scontata: ormai puoi fare quasi tutto con questo CMS. Ecco perché ormai è il content management system plus diffusion e utilizzato. Sia da agenzie che da appassionati che vogliono after a web spazio.
For example, consult the statistics of w3techs.com concerning the possibility of creating a site with WordPress: it 62% of the site Presenti online benefits from this technology for the pubblicare webpage, blog article and squeeze page. The first competitor is Shopify at 6%.
Ciò che non tutti sanno, però, è che ci sono also famous WordPress site. Molte aziende internazionali, corporate media e instituzioni decidono di utilizzare questa piattaforma. Few reviews and punti deboli. With a good program puoi fare tutto.
Ecco, quindi, esempi di blog and website with WordPress. There are 50 selections and they are divided by category: there is a website dedicated to all the information, to e-commerce, there is public administration. Ciò dovrebbe farti capire la centralità di questo CMS.
Espi di e-commerce and WordPress website
Thing if può rate with WordPress? Of course, there is the option of starting a blog before starting a digital business. Yes, ecco chi uses WordPress: nobody with so many diverse needs. Also I will sell online gate manufacturing imposing.
This example of WordPress e-commerce evolves thanks to a menu of navigation articles that refer the visitor to the different sections of this portal designed by distant dream I want to buy a professional WordPress theme and close the inspiration..
at Dr Scholl
Thanks for the possibility i will use wordpress For some reason, or almost, and big brands have decided to use this CMS to make online sales sites. What example of the example of famous sites made with WordPress and Woocommerce?
One of the most interesting is surely the portal of at Dr Scholl dedicated to the sale of shoes. This example of the site with Woocommerce, the WordPress plugin for starting successful online businesses, gives you an idea chiara dei risultati.
The Questo brand writes its own name tra gli wordpress ecommerce Famous for using the versatility of this platform. The current structure: we have an impressive amount of content and stability in management and really deliver quality.
Proprio così, the brand of macchine da cucire most famous in the world use a common CMS to create your own online store. Tra gli esmpi di WordPress ecommerce it is surely one of the most interesting. E poi has an aziendale blog that has faith in WP.
The interesting aspect of this site does with WordPress: the simplicity of all the completeness of the different landing pages used to turn into leads.
Site WordPress di tecnologia realizzati bene
Yo migliori WordPress site I am quelli che ruotano in the world of technology, server applications and hosting. the reason? I am a competent person who invests in the creation of functional, efficient and light blogs and portals. What specific example?
come on dad
I know one of the major hosting providers did theirs WordPress website? Può will sow a scelta azzardata considerata l’ampiezza del progetto.
come on dad I confirm that with this CMS if we can not only blog and magazine but also portal and website with a certain consistency, security and performance.
NGINX also decided to use a free and open source CMS for its own portal. I’m sure this is my best example of famous sites create with wordpressat least for chi lavora in the world of IT, SEO and server infrastructure.
Not quite sanno che tra i siti fatti con WordPress c’è also questo riferimento dell’informazione. Tech Crunch It is an online magazine founded on July 11, 2005, but it is also a blog dedicated to reviewing new technology and aziende products.
In short, you will be informed about your access to the digital world by reading TechCrunch. E lo fai sfogliando one of the migliori esempi di WordPress website in circulation
A point in his favor cPanel: there is an updated blog full of interesting news. D’altro canto per sfruttare que esta creative vein and the relative editorial calendar have not decided to make a big splash. And I will make a WordPress blog in a subdomain.
Espi di site WordPress aziendali
My professional WordPress site was surely at the center of the list. Molte aziende, infatti, you prefer this CMS and use it to perform referral portals. It is also worth by famous brand and big multinazionali, ecco alcuni esempi di siti con WordPress.
We start the list of WordPress sites with a popular name: Salesforce, one of the international references in the world. crm software I use it to maintain relationships with my clients. It’s hard to imagine a generalist portal in WordPress.
Perched if tratta di un struttura ricca di headings and pages. Potresti imagines the seal of a more articulated CMS with Drupal. Invece is a fatto site with WordPress.
I programmed by videocchiamate, oggi, sono diventati decisivi. They have a basic rule of working smart telelavoro e nello. And one of the most important più piattaforme a scelto di realizzare a WordPress websites. Stiamo talks about Zoom. I met
Not the main portal of this big blog software company This is done with the CMS in question. I’m sure this is one of the mysteries of the WordPress site.
The structure of the blog is classic, with a home page rich in articoli with titoli, Headlining in evidence, immagini di preview per i vari articoli e sintesi come anteprima.
Walt Disney Company
Also a multinational like the Walt Disney Company sceglie di I am going to create a WordPress site. Tutto begins with a home page with great images that evoke the magical world of this printed quest that has signed great capolavori dell’animazione.
This institutional type WordPress site
It setstore more complicated by pricing a WordPress site. Ci aspettiamo infrastrutture complesse, sicurezza, capacità di piegarsi alle esigenze di politici e istituzioni con richieste fuori dal comune. In a case puoi realizzare nice wordpress website my sicuri.
I will sow more for a project like the free blogging service which will require a different CMS. And invece per questo servizio Matt Mullenweg a scelto di realizzare a portal with its content management system.
Who will say that he was not unemployed or that he was not a webmaster or a serious systematist who criticized the design of a website with a personalized CMS. Mass bisongno di coerenza. Good luck with this great sample website made with WordPress.
The Obama Foundation
In this case, we have an example of a WordPress site that must ensure maximum reliability, security and resistance to tutti and tipi attacks, and not just spam. Obama decided to use WordPress for his portal and the deserved result.
The White House
One of the most important successes for this CMS, the test to be close to confirming: tra gli esmpi di WordPress website famous in the political sphere of Casa Bianca.
It is worth telling the institutional site that reviewed it maggior sicurezza possible. I will not give up a basic simplicity and the possibility of obtaining beautiful green pages, the browsing speed and the possibility of obtaining a good Google position.
Air Force Live
Anchor a WordPress website which shows its belonging with force: USA. This portal safely lascia il segno perché fa capire quanto sia versatile queto CMS. I did not only create institutional sites and political parties but also to force arms.
Esempi Magazine and WordPress News Site
Direct evolution of the personal blog, with a diverse WordPress site dedicated to the world of news and media that we all thank from all the platforms we know well. Who found a series di famous portal that you prefer the simplicity of WordPress and other CMS.
A website that goes for the greatest tra i sudditi di sua maestà. We start the classifica dei migliori website in WordPress with a thoughtful portal to inform you about gossip.
It is safe and interesting to note the capacity of the CMS to piegarsi alle eigenze di chi pubblica so much content with a complete homepage and ricca di caroselli.
Tra i siti fatti con WordPress spicca Usatoday.com, made with this CMS and based on its ASP.net server technology, Microsoft (only if you use Linux). Also who seizes the WordPress Capabilities when devono will make a website dedicated to all the news.
The pop information site has decided to migrate to its WordPress site, innovative and alternative design functional aspects to improve the fruition of content on the internet.
What is needed is an official case study that shows how a large portal will move away from a limited CMS to establish its scalable solution. have one of them migliori WordPress site da cui trarre inspiration in itself.
Tra i siti creati with WordPress non abbiamo solo magazine ricchi di notizie in primo piano. Also thematic portal dedicated ad aspetti particolari preferiscono questo CMS. An example is fashion. La storica rivista dedicated to fashion uses this famous CMS.
Da leggere: guide to getting started with WordPress
Did you know of any other famous WordPress sites?
Unable to list all your famous sites that use WordPress. But I am commenting on this: I must complete the list of migliori website with this CMS.
Words, language and the way we communicate have incredible power, both in real life and on the Internet. Mastering the different ways of presenting a text is essential in terms of marketing, and that is why today we want to talk to you about argumentative texts. It is a technique that we must master when preparing our content.
Do you want to persuade your readers while making search engines fall in love? then you should know What is an argumentative text what are their main characteristics and how to write them step by step. If you are interested in all this, continue reading this article.
What are argumentative texts and what are they for?
An argumentative text is one that presents its Own arguments with the aim of defending an initial premise. In other words, in this type of text it was presented as testimony to an opinion based on certain facts and/or evidence. The stronger the evidence or arguments presented, the greater the chances that the reader will be convinced and/or satisfied.
The intent of an argumentative text message is Present information in a valid and consistent manner., something that is undoubtedly increasingly important in a world full of fake news. The idea is that the reader has learned with us to finish reading the text or, at least, has changed the original opinion of it.
If we transfer this to the world of the Internet and search engines like Google, we can realize the importance of mastering the writing of argumentative texts. We talked about meeting the famous intention to searchto offer something of value to the user and, ultimately, to persuade them to stay and read our text until the end.
Argumentative texts help us both to structure our articles properly and to satisfy the needs of the user.
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Characteristics of argumentative texts
Argumentative texts are mainly characterized by being informative, but they can also contain our intentions, as a sample, the sale. Paraca try to convince the readerwe must present the arguments in a well-ordered waybut above all, show objective facts that cannot be easily refuted.
Usually the first person of singular, because it has greater power when it comes to presenting a thesis or opinion. As we will see later, the arguments are expressed in an ordered way in a classical structure of iintroduction, development and conclusion. It is important to follow this structure, as it offers the necessary order to convince the reader.
Argumentative texts must also be impartial, that is, we must avoid expressing our opinion clearly and unequivocally. If we want to convince a reader, we must do it with objective arguments, and not with subjective opinions. Otherwise, we We risk losing our credibility.
In addition, this type of texts must appeal to the reader emoticons, stinks so end last is to persuade. For this, different linguistic resources are used, such as analogy, prolepsis (anticipation of objections), comparisons or analogies, logic, common sense, etc. We may also use illustrations, statistical data, studies or reports.
Also, the hasauthority of the editor or medium supporting text is also important. It is not the same for an economics article to be signed by a renowned economist with extensive experience than by a little-known person. Authority can also be traced back to a brand or an institution (for example, the Ministry of Consumer Affairs). The lower the authority, the fewer arguments are required, and vice versa.
Types of argumentative text messages
Although it is usually a written text, we can also talk about oral argumentative texts. In this case, the one who exposes the arguments is the one who maintains eye contact with the public and uses appropriate body language.
As for the written texts, depending on the topic they deal with or their function, we can find different types of argumentative text messages:
- journalistic text: The objective of this text is to inform the reader, but also to persuade him. Although it is true that the main function of journalism is to make the facts known, the truth is that these must always be based on a series of evidence and/or tests.
- Tryo: it is a text message that you like as an object to express ideas and opinions on a tangible topic. However, unlike an opinion piece, the essay must present arguments for and against the topic being discussed.
- Opinion map: In this case, what we want is to make known our opinion on a specific topic. It is a written text where the arguments are presented to defend an idea, but without the need to refute the opponent’s objections.
- Memory: a memory is a document in which the results of a work carried out are presented. The objective of this document is to inform the reader about the work carried out, as well as to convince him of the goodness of our methods and/or conclusions.
- Propaganda: is a text whose sole objective is to convince the reader of something. It is a mowed text, where only the arguments in favor of what you want to sell or transmit are presented, without presenting objections or counterarguments.
- Advertising: Although it is a text very similar to advertising, in this case what we want is to sell a product or service. In other words, the objective is mainly to convince the reader why he should buy our product or what advantages it offers over the competition.
- Treaty: It is a written text that collects the conclusions reached in a study or research on a specific topic. It is characterized by being a very technical and complete text message, presenting itself with all the data and data obtained.
- Legal: It is a specific interpretation of legal laws, which aims to defend a specific cause or fact. It is usually used in the legal or judicial world.
Parts of argumentative texts
As we have said before, argumentative texts are mainly divided into three parts: introduction, development and conclusion. Following this order offers meaning to the reader, an order that is easy to follow and listen to, otherwise it will be easy for the reader to lose and stop reading the text. Let’s take a closer look at what each part consists of.
In the introduction of an argumentative text where the topic or problem that is going to be discussed is presented. It is a short text, in which the reader is introduced to the subject and exposes the main ideas of the argument. If we want the reader to continue reading, we must pay close attention to the introduction.
For this we can use some hooks or questions that arouse the reader’s curiosity. We can even enter data or statistics interesting that invites you to continue reading. Another resource widely used during the introduction of argumentative texts are the quotes from personalities with great authority.
In the development of an argumentative text is where present and develop all arguments that will be used to defend the thesis or main idea. That is to say, it is in the development where the most important work of an argumentative text is carried out.
In this section we can use different strategy to convince the reader. Among them are logical or deductive arguments, which consist of drawing inferences from a series of premises.
On the other hand, we can also use authorized arguments, where recognized personalities in the field we are dealing with are quoted. Other resources most used by publishers statistics and data. We can also use emotive arguments, that is, those that achieve reach the reader on an emotional level.
The conclusion is the last section of an argumentative text, and it is a short and concise summary of main ideas exposed in development. We can use all the arguments presented to make the reader see that our initial proposal is correct and consistent, thus closing the text and reinforcing the point of view once again.
Also, try to confirm the conclusion to notice a delay or invite the reader to read our text messages, subscribe to a newsletter, buy a product, etc. Is what in marketing terms is known as CTA or call to action. Making a good call to action is essential on the Internet, because thanks to it we can increase the number of conversions, and, therefore, obtain better results.
How to create an argumentative text in 5 steps
Now that you know what an argumentative text is, its main characteristics, its structure and some of the resources you can use, it’s time to get down to work. Although it may seem complex, most of us are used to writing this type of text, as it is something that we have probably learned in school, especially when taking exams or projects. Anyway, here are some sober tips how to create an argumentative text message in 5 steps.
1. What topic do you want to deal with?
This is the most important text of the text: be clear about the topic you want to talk about or defend. It is vital to be clear about the premise on which we start, since all our argumentative text will revolve around it. Take your time to say it.
Unless we are true experts on the chosen topic, we must carry out a deep investigation on it. You know, on the net you have at your disposal, you have all the information you need, although you can also go to books or even ask an expert.
Before you start writing, we recommend you make an outline. This will not only make it easier for you to write, but it will also help you to choose the most important ideas and eliminate the necessary ones. At this point, the arguments you are going to use to convince the reader should be clear.
It’s time to start writing your argumentative text. You must develop the ideas proposed in the scheme following the structure of introduction, development and conclusion. Although you should try to write as well as possible, don’t dwell on the details. Remember to use some of the resources mentioned above.
Once we have our text ready, we will proceed to proofreading (try to allow at least 24 hours of “rest”). Not only should you correct spelling or syntax errors, you should also check that the text maintains a logical discourse and that it fulfills its initial purpose.
Examples of argumentative essays
To give you an idea of how an argumentative text should be, here are some examples of these types of text messages. However, remember that each person or brand has its own style and that there is no single recipe. The examples are articles from our blog that you can use as inspiration.
So far this article on argumentative texts, we hope it has been helpful. Now it’s your turn, get to work and Start writing your own argumentative texts. If you need help or have any questions, do not hesitate to ask us through the comments.
Okay, we’ve all seen the now infamous LinkedIn “crying CEO” post, to the point that it’s almost cruel to keep pointing it out specifically.
The post, which garnered media attention, once again shed light on the squealing level of LinkedIn posts, which often seem so contrived, so staged, that they are unethical. social media, with a clear focus on generating likes and engagement, instead of sharing anything of substance.
(Although the real “ethos” of modern social platforms is probably up for debate)
But if you can’t beat them, you might want to join – and if you want to join the ranks of LinkedIn’s “thinkinfluencers” by sharing your supposedly deep thoughts on the latest happenings, this new app might be for you. .
As you can see in this image, developer Tom Orbach has created a new “viral post generator” for LinkedIn, which uses machine learning, based on thousands of viral posts on LinkedIn, to provide you with personalized LinkedIn reflections , adapted to your entries.
To generate your own inspirational LinkedIn post, simply add what you’ve done and the inspirational tips you want to share. You then select the “recoil level” you want for your publication.
The app will then spit out a viral LinkedIn post, based on the many other examples the tool has turned into templates.
It’s about how accurate he is, how similar the posts he publishes are to real LinkedIn updates. You can also keep re-running the app as many times as you want to find the perfect post, which you can then capture and share, which includes clear “ViralPostGenerator” tags. Although you can also directly copy the text to LinkedIn to help you on your mission to become the next thought leader in the app.
Which probably won’t make LinkedIn too happy, given that it’s currently on a mission to amplify the app’s top creators. Many viral posts on LinkedIn are already replicated and reposted, so using this app may actually be better than the current process many are using, which sees the exact same thing shared over and over again.
But still, LinkedIn would, of course, prefer originality, not AI-generated thoughts.
But they look a lot like current LinkedIn posts.
Listen, we certainly do not condone the use of automated tools for social media posts, and the unnecessary posts created by this app are clearly for comedic purposes, not true thought leadership via automation. But I can imagine that at least some LinkedIn users will give it a try, just to see what happens, just to see if they actually gain traction in the app.
I mean, inspiration comes in many forms. Maybe it’s just another way to help someone find the lift they need that day.
You can check ViralPostGenerator here.
Recently, Telegram reached over 700 million monthly active users, making it one of the top 5 most downloaded apps in the world.
With the growing popularity, the application announced the launch of Telegram Premium, its subscription version, with the aim of monetizing part of its user base, allowing to support the continuous development of the platform and to access to additional exclusive features.
With the Premium plan, the subscriber unlocks some of the most requested updates by users over the years, such as double limits, faster downloads, improved chat management, among others.
We could identify two main reasons for this positive Telegram scenario:
First, instant messaging (remember that in 2019, during the “blackout” of the Meta platforms – WhatsApp, Facebook and Instagram – Telegram gained 70 million new users in 24 hours).
Second, and perhaps most importantly: the ability to create a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health and happiness.
Research like this shows us why people participate so much in communities like Facebook groups and, of course, Telegram channels. And that’s extremely powerful for brands.
And Telegram earns extra points in terms of engagement. According to an Ayrshire study, Telegram has a very high engagement rate, with 20% views, while Instagram has 3% and Facebook 4%.
So if you’re a marketer or brand manager looking to join Telegram, I’ve picked out three examples of brands that are doing an amazing job of community and engagement. Prepare to be inspired!
Brands that use Telegram very well in their strategy
Ted Talks is one of the best-known video channels in the world for its inspiring and current content that shows studies and lectures by experts from different fields, who share their knowledge with thousands of Ted Talks channel subscribers every day. .
The company uses Telegram in addition to its Youtube channel. The most popular videos on Youtube are shared on Telegram. Thus, subscribers who do not spend much time on YouTube receive a notification of the most interesting videos.
The largest newspaper in the United States uses Telegram to encourage readers to consume more of its content. As did? The Washington Post publishes short announcements of the hottest and latest news, about 5 posts a day, to update its subscribers who don’t have enough time to consume the full story, providing the highlights of each news.
It’s a handy way to build audience loyalty on your Telegram channel and pique the curiosity of those who want to read the full story on the newspaper’s website.
Audience-created channels also contribute to branding
This is the case of Netflix and Amazon Prime Video. Both companies do not have an official Telegram channel, but they allow their audience to create channels with updates on movies, series, releases, quizzes, behind the scenes and much more. Check out both cases below.
With over 430,000 subscribers, Netflix’s main (unofficial) channel on Telegram posts different types of content every day, ranging from links to its newly released projects to reviews and behind-the-scenes photos of the most famous characters and actors. .
The channel focuses on delivering first-hand content and information to its audienceinform the public about platform news and make the product more interesting by creating an exclusive environment for users who are on the Telegram streaming channel.
If you want to see how Netflix and other brands are performing on TikTok as well, check out this article I wrote to help you understand brand engagement strategies on the short video app.
BONUS: First video
With more than 1 million subscribers, the unofficial Amazon Prime Video channel has the same goal as Netflix: promoting Amazon films, photos of characters and actors from the plots, and Internet articles on the shows that are blooming. on Amazon.
In addition, the subscriber of the Telegram channel can select the language in which to receive notifications of the films that most interest him.
How can I be successful with my brand on Telegram?
The sense of community and exclusivity of information that Telegram channels generate their subscribers is key to keeping them active and encouraging them to interact with the brands in the app.
Telegram can be a great addition to your brand’s digital strategy. To stand out, follow the momentum the platform demands, with short videos, quick updates, tips and polls, using all the features to engage your audience and convert your followers into loyal customers.
The internal marketing It is a business method that consists of capturing clients through the creation of value-oriented content for the public purpose of the sector. Unlike more traditional marketing that sometimes presents the audience with content that may not always be of interest to them, an inbound marketing strategy tries to add value to the public and clients by relying on content marketing and tools such as email marketing and networks. social, among others.
The textile sector is one of the most successful worldwide due to its high demand. In the competitive context of this market, inbound marketing has been able to give great results for both SMEs and large companies.
In this article we tell you how to use this methodology to generate leads and attract customers potentially to your business so that, later, they trust your product and you can close the sale using inbound sales.
Lifecycle Marketing is a set of strategies that are based on the customer’s life cycle and whose objective is to build a good relationship, so all channels are used to maintain that contact and accompany him in all those phases through which he must spend. In other words, with lifecycle marketing, the entire journey that a customer makes is analyzed, from the first contact to the management of the long-term relationship. But what benefits does this practice have? We explain it below and give you some examples. (more…)
The mobile marketing It allows companies to promote their services and products through mobile applications, something they have already taken advantage of and for which they are constantly searching for original ideas to attract the attention of consumers. That is why we have decided to bring together a series of examples of mobile marketing campaigns that can be successful in recent years. Do you know what we are talking about or do we leave something in the inkwell? Do not miss it!
It may interest you: Master in Digital Marketing
The best examples of Mobile Marketing
Ready to take note of the best examples of Mobile Marketing? Here van:
Find out what’s going on under your Toyota hood
The Toyota brand of cars managed to captivate viewers around the world with a cinematic ad that evoked an uncertainty of knowing what was under that hood.
The purpose of the announcement was that users downloaded the application and could really see what was behind such a network. A strategy that not only helped improve sales of the new Toyota Auris but also involved the viewer in the story. Here we leave you the video, in case you couldn’t see it.
The Ikea Catalog app
An intelligent idea is that of Ikea when betting on a new model to promote its new products. By downloading the mobile or tablet application you can scan the codes and see what the furniture that appears in the catalog will look like. A much more interactive action that helps the user to decide on their purchase and saves them a lot of time. But still, who doesn’t like to go to Ikea and see firsthand how their furniture works?
The Nivea Sun ad project
Nivea has gone further and has wanted to get involved in the care of the skin of the little ones. To do this, it has developed a bracelet that children wear when they are on the beach and that is monitored through the application itself. In this way, parents will be able to see the level of solar radiation and the weather, and decide how to protect the little ones. A practical initiative that ensures the health and well-being of consumers.
Domino’s Pie Piece Rewards
When Pizza Hut was an official sponsor of the Super Bowl, Domino’s wanted to launch a big campaign to win back the spotlight. He got it through his “Piece of the Pie Rewards” program.
This innovative program invited customers to sign up for the Rewards Program and earn 10 points for every pizza purchase, without losing Domino’s! However, by accumulating 60 points, the participant will receive a free pizza from Domino’s.
This highly successful campaign required only a simple AI-powered pizza-scanning mobile app, which in turn contributed to tons of user-generated content and increased brand awareness.
Free Wi-Fi with Scrabble
Ogilvy & Mather partnered with Scrabble to offer users free Wi-Fi in Paria, especially in poorly connected areas. To do this, they have to prove their spelling skills and accumulate points to get access to the internet for a longer time.
The result was incredible. More than 6,000 words are described to get more than 110,000 minutes of free WiFi, in addition to countless mobile applications registering downloads during this period.
Shoot that commercial with Burger King
We know that Burger King is not afraid to publicly mock its competition. In fact, the brand ran a live campaign called Burn That Ad.
Smartphone users can download the Burger King mobile app and use the Augmented Reality screen to virtually locate and burn rivals’ ads. If they did, you could win a free Whopper.
Although not the most elegant way to improve conversation rates, the campaign was a complete success. Customers enjoyed trying out this new technology and Burger King came out on top.
As we can see in the previous examples, all these campaigns pursue a common goal, which is to maintain a more direct relationship between the user and the mobile. To do this, it follows a strategy in which the user experience is vital, in many cases gamifying the activities to be carried out.
To apply these mobile marketing techniques, it is not enough to simply contain creative ideas, but you must analyze and analyze the model and adapt it better to your business. A Master in Digital Marketing you are the key for your company’s app to stand out above the competition.
what did you think of these mobile marketing examples? Already your comments and share!
Account Based Marketing or ABM is one of the tools that has given the best results in B2B marketing. It’s a strategy where, in short, marketing and sales work together with the goal that high-value customers can have a completely personalized shopping experience.
In this article, so that you can have good references, we give you examples and success stories so that you can apply them in your business.