Learn augmented reality with the new free Meta course in Mexico City – Marketing 4 Ecommerce
the tech giant Meta will offer a free augmented reality course at the Code Schools, the educational program led by the Government of Mexico City, which aims to develop key skills for job search in topics such as programming and database management.
This will be the free course of Meta in Mexico City
The courses It is distributed in 140 Points of Innovation, Freedom, Art, Education and Knowledge (PILARES) and they are available to any citizen who has 4 or 8 hours available per week.
As a first generation 2,789 people took the course and started to form knowledge in Java or Python, while to date there are 1,265 people registered in the second generationwhich began classes in a staggered manner on Monday, August 16.
The educational program offers Java and Python programming language certifications, which are used to develop mobile applications and automate operations through artificial intelligence; Now, the Mexico City government announced that Meta offers courses and certifications in Spark AR, a platform for creating augmented reality content.
Companies seeking professionals specialized in artificial intelligence
According to a study by the World Economic Forum, in Mexico there is a high demand for professionals specialized in artificial intelligencemachine learning and data analysis, so this initiative focused on the development of digital skills will allow the inhabitants of Mexico City to access more and better job opportunities.
“People who learn skills in programming and constant workforce technology and stay current on platforms take advantage of more job opportunities. highly competitive. In our impact study we found that our students increased their salaries between 2X to 10X after studying between 12 and 18 months.”, said Martha Belden, VP of Growth at Platzi, a platform that certifies graduates.
Another goal of the program is Lay the groundwork for the development of the metaversea platform that will expand educational, social and economic possibilities.
“The Government of Mexico City conceives technology as a mechanism for the enforceability of rights aimed at reducing inequality gaps. In this context, celebrate is an alliance with Meta to consolidate this program as the largest public school program in Latin America.”, said Jorge Pérez, general director of technological operation of the Digital Agency for Public Innovation.
With the new free Meta course, Mexico prepares to innovate in the future
According to Íñigo Fernández Baptista, Director of Public Policies of Meta for Mexico, Central America and the Caribbean, Goal is “extremely valuable to contribute so that the inhabitants of the capital have new employment opportunities and help train a new generation of professionals who build the technologies of the future to share the country with the forefront of technological advances to avoid lagging behind in the face of the new wave of innovation that will be sold in the next 10 years”.
Interested persons can register on the official page of the CDMX Code Schools. To finish the course and in case of passing a final evaluation, obtain a certification with curricular assessment to the participants, which will help them integrate into the labor market or start their own business.
Stay informed of the most relevant news on our Telegram channel
TikTok now lets you mark comments as negative to reduce hateful tendencies on the platform – Marketing 4 Ecommerce
TikTok has implemented a button to report “negative comments”, so your users can identify comments that they don’t like or that cause them discomfort or rejection. The platform hopes that help your moderation team identify, contain and reduce negative trends in the social network, with more information to filter the content.
The number of times a comment is marked as negative will not be public
Although TikTok has been officially testing this new feature for six months, the truth is that it had already started experimenting with it in 2020, which several users realized at the time. Now the platform has decided it’s time to roll it out to all of its users. This is in the form of a button, in the form of thumb downto the right of the existing one, in the shape of a heart, which is used to mark that you like a comment.
An option which in form and meaning can’t help but remind us on YouTube. Also, as has been happening on the platform for quite some time, the number of times a comment is marked as negative will not be public. The only person who can see it will be the person who made the comment.
This tool will help reduce the amount of negative content circulating on the platform. For several times virality may be closely related to virulence. Content that provokes negative emotional reactions such as anger or hatred tends to generate a lot of discussions and shares. From now on, this button will be used to identify this content and reduce its exposure, so that a good environment is maintained on TikTok.
It is assumed that these comments marked as negative could be displayed to TikTok moderators grouped and descending in the posts. In this way, the most negative would be highlighted, highlighting the opinion of the users and this being a way to improve the algorithms by understanding what makes people reject them.
Image: Depositphotos
Stay informed of the most relevant news on our Telegram channel
Top 20: Twitter influencers in Mexico with the most followers (2022) – Marketing 4 Ecommerce
SocialBakers, leader of the Social Intelligence platform, published a classification with the The most popular Twitter influencers in Mexico in 2021. however, hemos updated the information Starting from the base of the number of followers that these Mexican users have in the social network.
To present the list of the most prominent Twitter influencers in Mexico, we searched for The accounts with the most number of followers. It is worth noting that Twitter influencers in Mexico with the most followers are ordered from highest to lowest.
These are the Twitter influencers in Mexico
In general, the ranking stands out for your top 3 important where the profiles of @yuyacst with 11,205,094 followers are found, followed closely by @PaulinaRubio with 11,140,279 and @EugenioDerbez with 10,924,080 who are the influencers of Twitter in Mexico. In the listing, stand out figures from the musical, acting and of course political fields.
These are some of the Twitter influencers in Mexico and how their number of followers has evolved.
Clue
Eugenio Derbez
The Mexican comedian, actor and film producer @EugenioDerbez is the Mexican with the most followers on Twitter (11,500,000), where he shares information about his projects.
13:14 is the story behind the media reconstruction of houses in the community of Ocuilan, since 2017. It is available at @PrimeVideo. It is the first documentary produced by @Eugenio Derbez @3Pas_Studios @juanpazurita pic.twitter.com/6kdylMuSeJ
– Eugenio Derbez (@EugenioDerbez) September 18, 2022
yuya
Although she does not post frequently, the most influential YouTuber on that entertainment platform @yuyacst, she is also the top celebrity Twitter influencer in Mexico with 11,205,094 followers inside and outside the country.
Ever since Mar came to earth, I can’t stop smiling. Thank you for all the messages you have written to us. I receive your affection as the best gift.
– Yuya (@yuyacst) October 1, 2021
Pauline Rubio
The singer known as “La Chica Dorada” has 10,900,000 million followers on her Twitter account, where she is responsible for publishing information about her tours and images of her concerts.
#NewProfileImage pic.twitter.com/szEgsnHCi7
—Paulina Rubio (@PaulinaRubio) September 21, 2022
Anahí
@Anahi is the Mexican actress, singer, model, composer and businesswoman, known for playing Mía in the Rebelde series, she is another of the celebrities with the most followers on this social network, where she already has 9,800,000.
😂😂😂😂😂😂 https://t.co/ehnV5TBN5L
—Anahi (@Anahi) September 3, 2022
Thalia
With 9,719,058 followers, the singer and legendary telenovela actress @thalia is still very much on trend in Mexican popular culture.
🎥 #You did not teach me +250 million on Youtube!!! WAOOOO!!! 😍🥰🎧https://t.co/JbvIAKRIlK pic.twitter.com/Szj20Jr3fP
— Thalia (@thalia) September 21, 2022
Aristegui News
Carmen Aristegui’s news portal on Twitter has 9,300,000 followers, who have access to information on the platform.
🔴 This Thursday, earthquake of 6.9 during the early morning; postpone militaristic reform; inflation at 8.76%; Jorge Fons died and more in #AristeguiLive.
Continue watching the program from our portal 👇 https://t.co/BrpopL4nxK
– Aristegui News (@AristeguiOnline) September 22, 2022
Carlos Loret de Mola
The journalist Carlos Loret de Mola, who collaborated on the LatinUs platform, has 9,300,000 followers on Twitter.
With or without constitutional reform, in practice the military have power. see #BrozoyLoret in @latinus_us @brozoxmiswebs: https://t.co/VhBuTdjX8Q pic.twitter.com/SZLsmLlVJm
– Carlos Loret de Mola (@CarlosLoret) September 22, 2022
Andres Manuel Lopez Obrador
The current president of the country, Andrés Manuel López Obrador, has one of the Twitter accounts with the most followers. On the platform you have 9,100,000 million followers.
We had a 6.9 magnitude aftershock with an epicenter in Coalcomán. He felt in Michoacán, Colima, Jalisco, Guerrero and Mexico City. So far no damage report. pic.twitter.com/u6qMfzd2eE
– Andrés Manuel (@lopezobrador_) September 22, 2022
Javier Hernandez
Javier “Chicharito” Hernández posed in one of the accounts with the most followers in the country, there he accumulates 8,800,000 followers.
Entertaining talk with the one who is and will continue to be for many more years, the best of all time! @hugosanchez_9
Thank you idol! 🙌🏽 pic.twitter.com/XQJ7nbD2Ww– Chicharito Hernández (@CH14_) September 21, 2022
Luisito Communicates
@LuisitoComunica is one of the YouTubers with the most followers in all of Mexico, he is also listed as one of the distinguished instagramers in the country and on twitter he does not go unnoticed thanks to the more than 7, 8.8 million users who follow him.
30 MILLION 😍🥳 Thanks put cricks on ❤️ pic.twitter.com/o0IG5IQ0be
– Luisillo El Pillo (@LuisitoComunica) March 7, 2020
werevertumorro
The youtuber @werevertumorro has 8,700,000 million followers and is responsible for publishing content related to his podcast.
This year I start pulling friends. If I don’t get back to the top, I’m going to fuck off. save the tweet
– GABO MONTIEL (@werevertumorro) December 24, 2021
bright Star
The Bride of America @LuceroMexico, in addition to being known for her role as a singer-songwriter and businesswoman, is also a great influencer on Twitter where she has 8,600,000 million followers.
Keep, #untilwedid! September 29 at the Colosseum, @mijaresoficial and I wait for you! 😍🤩 #LuceroYMijares
Tickets available ▶️ https://t.co/bfW0x7KAUW pic.twitter.com/v8pHP24Pxk— Lucero (@LuceroMexico) September 22, 2022
Joaquin Lopez-Doriga
@lopezdoriga has 7,647,327 followers, many more than the featured politicians in this top, and whose profile has the fastest growth within the segment of influential Mexican writers.
News! Normalists vandalize FGR facilities in Insurgentes, several police officers are injured; deputy who promoted the initiative on the Armed Forces asks for a license; ASF files a criminal complaint for corruption in Segalmex pic.twitter.com/RZ48CBxGpL
– Joaquín López-Dóriga (@lopezdoriga) September 23, 2022
Juanpa Zurita
With 7,900,000 followers on Twitter, Juanpa Zurita, Mexican youtuber and influencer, is one of the most personalities on the social network, where he publishes content.
If you don’t stumble, you’re not even walking if you want to.
– JUANPA ZURITA 🇲🇽 (@JuanpaZurita) September 22, 2022
Enrique Pena Nieto
The former Mexican president for the period 2012-2018 @EPN is one of the political personalities but followed by accumulating 7,300,000 followers.
In relation to the complaint filed against me by the Financial Intelligence Unit, I am certain that before the competent authorities I will be allowed to clarify any sober questioning of my assets and…
– Enrique Peña Nieto (@EPN) July 7, 2022
Galilea Montijo
@GalileaMontijo well-known host, actress and television presenter who, with 7.3 million followers, is among the most followed actresses in Mexico.
🖤🖤🖤🖤 pic.twitter.com/QKgui1lr0A
—Galilea Montijo (@GalileaMontijo) June 29, 2022
sweet Maria
The former member of RBD, Dulce María, accumulated 7,100,000 followers on her Twitter account, where she is in charge of publishing everything related to her tours and concerts.
THE ONE THAT ONE DAY I LOVED “the new single from my album #origindeluxe which is very close to dirty!! next September 29 at 7PM Mexico 9PM Brazil 2AM (09/30) Europe. You can listen to this song, I hope it touches your soul like it did to me🙌🏼 https://t.co/duxZzFYagf pic.twitter.com/b9wAGn8WH7
– Sweet Maria (@DulceMaria) September 20, 2022
Felipe Calderon
The former Mexican president who served in office until 2012 @FelipeCalderon, has 6.0 million followers on Twitter.
I am very sorry for the death of Queen Elizabeth II. England and the world owe much to the sobriety and prudence with which he conducted himself as Head of State. He was friendly and courteous to me on my state visit. Rest in peace. My condolences to his family and to the British people. pic.twitter.com/Z07JvgdCOZ
– Felipe Calderón 🇺🇦 (@FelipeCalderon) September 8, 2022
Andrea Legarreta
The host of the morning show Hoy has around 5,500,000 followers on Twitter.
King of Kings!! fly high BIG #Vicente Fernandez 🙌🏻✨🙏🏻🤍 I keep this BEAUTIFUL serenade forever in the memory of my heart!! Unforgettable gift 🙏🏻🤍 My love for his family and public… Because he will ALWAYS be our KING!! The GREAT ones like you are forever! ✨🙌🏻🤍🙏🏻🕯 pic.twitter.com/mOFA6jt5zc
—Andrea Legarreta (@AndreaLegarreta) December 12, 2021
Image: Freepik
Stay informed of the most relevant news on our Telegram channel
Nutrisa presents its new online store with free delivery – Marketing 4 Ecommerce
Despite Nutrisa retails natural productswith 428 stores spread throughout the territorythe company announced the launch of your new eCommerce. In addition to the sale of frozen yogurt, Nutrisa has become known for its catalog of healthy products, which includes snacks, beverages, personal care items, sports nutrition, vitamins and supplements.
With 40 years of experience in Mexico, Nutrisa presents its new online store
40 years ago Nutrisa opened its first physical store in Mexico City. Since then, the brand has become popular for its yogurt ice cream and its 2×1 promotions on this product on Thursdays. The importance of the company is such that in 2013 Grupo Herdez, a conglomerate of brands linked to the food and beverage industry, acquired Nutrisa.
From then on, Nutrisa expanded its presence in the country and helped Grupo Herdez to position itself more strongly in the category of frozen foods and in the health and wellness segment in Mexico.
Here is the new Nutrisa online store
With free shipping on the first purchase and for amounts over 499 pesos, Nutrisa presented its new online storewhose goal is to connect with customers and bring their products home quickly and efficiently.
“The world of Nutrisa is now online and we are launching our online store, whose main offer is the products that we already have in physical stores but that consumers can now buy online. You can find hundreds of products to improve nutrition, food and sports supplements, drinks and snacks, beautyobviously without the ice cream, because it is difficult to sell frozen products online”, said María Luisa Ramírez, glacier grouper of Grupo Herdez.
In this sense, the online store is made up of the following categories: drinks and snacks; beauty; cereals, granola, juice and pantry; dietary supplements and sports supplements. Purchases are limited to 10 pieces per product and payment can be made with debit and credit card, Visa and Mastercard.
In addition to page-specific discounts, the Nutrisa online store also has offers coupons so the prices are even lower. Nutrisa online store shipments are made exclusively to the Mexican Republic.
For Mexico City and the country’s metropolitan area delivery is made within a period not exceeding 3 working days; for the rest of the country the deadline is 5 working days from Monday to Friday, not counting public holidays.
Nutrisa’s new eCommerce is part of a strategy that does not forget retail
According to the Mexican Association of Online Sales (AMVO), between 2020 and 2021 the number of online buyers increased by 40% (including 16% new buyers). Last year, This industry had a value of 401 billion pesos and an increase of 27% compared to the year 2020.
Among the wide variety of products that continue to position themselves on the digital channel, food delivery tops the list of consumer preferences (72%), data that would also explain why delivery applications have developed so strongly in the Aztec territory. It was followed by fashion (64%) and electronic gadgets (55%).
“E-commerce has accelerated in recent years and a window of opportunity has opened for Nutrisa to have an additional point of sale outside of a physical branch. To implement it, planning was necessary for about two years and a restructuring of the current model, which is why it was not done immediately, for us, the user’s shopping experience is the most important aspectwith the aim that the consumer can have different options to acquire his productssaid Claudia Reyes, Deputy Director of Marketing, Impulse Division of Grupo Herdez.
In this direction, Nutrisa is committed to maintaining its retail experiencewhile starting the journey with e-commerce: “Nutrisa believes that the retail experience can start not only in the store, but also at home, making the shopping journey much more interesting.“, explained the company in a press release.
Stay informed of the most relevant news on our Telegram channel
Top 10: Most Followed Fashion Influencers in Mexico (2022) – Marketing 4 Ecommerce
Fashion or fashion influencers are very popular personalities on social networks; or even long before these when they were known as It girls (or It boys), whose power of influence is one of the strongest and fundamental for brand marketing strategies of the category for his incredible ability to influence the opinion and buying behavior of others with his recommendations.
For this reason, companies accompany them in their various activities such as fashion shows, parties and trips for them to use their outfits in each and post them in a natural way; or sometimes in a forced way, which may not work well.
Influencers who help brands connect with Mexican consumers
The Mexican fashion industry is one of the most dynamic and a large part of its consumers belong to the younger generations, 100% digital consumers; therefore, reaching them is made easier through the online media they frequent, including YouTube, Instagram, or Tik-Tok.
Considering this, today we bring you a compilation of fashion influencers on Instagram with the most followers in Mexicoaccording to the classification of Show MBinformation we updated to September 21, 2022. It should be noted that fashion influencers are ranked from highest to lowest number of followers.
These are the fashion influencers ranked according to their number of followers on Instagram
Ana Cisneros Simg
She is a model and TV Azteca CEFAT actress who started her career as an influencer on Vine, the defunct short video platform, and migrated with many of her followers to Instagram where she shows her daily life by sharing trips, dances, photo shoots and beauty tips. He has 977,000 subscribers on the platform.
Andrea Torres
The first in this top fashion influencers is Andy Torres, a blogger and television presenter known for The style album, a blog where she wears different very fashionable outfits. She currently lives in Amsterdam and shares an accessories line with Carolina Engman.
It became very popular when it became Mango’s brand image for the fall-winter 2011/2012 collection. At the date has over 751,000 followers on Instagram where share content in English and Spanish about her experience in the fashion world.
Marysol Cortes
Sol Cortés defines herself in her profile as an actress, athlete and traveler. This Mexican from Guadalajara stands out for her sports career and as a football player; in addition to having participated in TV Azteca’s sports reality show, Exatlon.
On her Instagram account, she is a celebrity not only in sports, but also shows her most elegant, relaxed and delicate side as a fashion and beauty lover. followed by 557,000 followers.
Chantal Torres
With 501,000 followers on InstagramChantal Torres is next on our list of the most followed fashion influencers in Mexico. Born on April 19, 1989, this Mexican, also a driver at Claro, is recognized on social networks thanks to the fact that in her publications she denotes her love for fashion, in addition to her travels, her makeup and her lifestyle.
Gaby Gomez
The blogger behind Moda Capital is one of the Mexican girls with the most followers on Instagram, who offers tips on how to dress in style without spending a fortune or owning designer clothes; even be in sweet expectation. Her inspiring outfits on Instagram They led to conquer 484,000 followers.
Humberto Resendiz
The first Mexican It Boy of this top fashion influencer comes in fourth place with his 186,000 followers on Instagram.
Humberto Reséndiz is a young man from Villa Hermosa, Tabasco and professionally he works as a filmmaker editor and community manager, but he has become a very popular Internet celebrity on this social platform thanks to his photos with a variety of outfits used for multiple occasions.
Tom Levratti
That you find as The Alien, “want to conquer his heart”on Instagram is another of the fashion influencers that has a marked popularity that led him to reach over 151,000 subscribersattracted by her variety of outfits that she wears in her various publications.
Lilia Cortes
This is the exclusive profile of Lilia Cortés dedicated to beauty, fashion and the art of living in which she shares daily tips for parents to always be beautiful from head to toe.
Its content focuses on everyday makeup looks and shares makeup or makeup removal techniques, body products for daily care, perfumes, hand routine, among others that are followed by more than 142 thousand people.
Pauline Presley
Pauline, is a Mexican fashionista from Morelia who has gradually made a name for herself in the fashion world with her blog Oh my Dior on Instagram. this profile, tackles topics like fashion, beauty, trends, music and inspiration from a magical perspective which transmits a unique charm to your publications.
In this fashion story, Pauline reaches more than 75.3k people who follow her on Oh my Dior,however, this account has been inactive since January 2021. In your personal account @SheisMagic has more than 137 thousand subscribers.
dear milano
Andrea Maria is the Mexican behind Dear Milano, a fashion blog. She studied marketing at the Tecnológico de Monterrey. She lived in Italy to study fashion design at the Istituto di Moda Burgo. Upon his return to the country, he launched his blog and his Instagram account which he has 120,000 subscribers. Currently, Andrea Maria lives in New York.
classification outings
Unfortunately, any foray by a new channel into the ranking of the most followed fashion influencers in Mexico means having to say goodbye to someone. This year we say goodbye to Nathalie Britowho despite nearly 200,000 subscribers on Instagram, its exercise-oriented content. So we say goodbye to María Andrea Tinoco, with more than 90,000 subscribers.
We come to the end of our top with some of the fashion influencers with the most followers in Mexico; but we know that the list is long because the talents abound so there is surely a lack of options. If you know of any others we should include, let us know in the comments.
Image: Freepik
Stay informed of the most relevant news on our Telegram channel
Know 5 tips to deal with a cyberattack in Mexico – Marketing 4 Ecommerce
Since the beginning of the pandemic, various companies and their employees have opted for the remote work model to maintain their productive activities; However, by bringing operations into a digital arena, corporate data security has been exposed by having many people logged into their systems from remote computers who have not put the necessary measures in place to deal with it. to a potential cyberattack.
60% of companies have suffered a cyberattack in Mexico
According to an enterprise cybersecurity study by Citrix60% of Mexican businesses have suffered an attack such as identity theft (phishing) or kidnapping programs (ransomware) since the start of the pandemic. However, Mexican companies have responded to hackers and to prevent hacker attacks, 88% of them have increased their cybersecurity requirements in the last 18 months.
“Traditional approaches to cybersecurity are not enough to protect the organization that ensure an optimal work experience, while a digital workplace approach provides the security, flexibility and freedom that digital workers needsaid José Luis Martínez, general manager of Citrix Mexico.
So far this year there have been 80,000 million attempted cyberattacks
According to Agustín Tiburcio Sánchez, national director of the Index Information Technology Committee, in Mexico businesses and organizations recorded up to 80 billion attempted cyberattacks in 2022.
“The data is compelling: of the 156,000 million cyberattacks recorded in the first half of 2022 (in Latin America), some 80,000 million correspond to Mexico“said Tiburcio Sánchez.
Among the main threats, highlight ransomwarewhich is dedicated to the diversion of information from organizations of any sector, industry and even small and medium-sized businesses.
National Lottery and Pemex, among the victims of cyberattacks in Mexico
The On November 10, 2019, Petróleos Mexicanos (Pemex), a Mexican state energy company, suffered a cyberattack. The hackers put the parastatal’s files into an algorithm and demanded 565 bitcoins, the equivalent of 96.8 million pesos for their ransom.
The attackers gave Pemex 48 hours to make the paymentOtherwise, company information would be published on the Deep Web. Pemex refused to pay and documents such as infrastructure plans, company works, customer, supplier and employee information were published on Dopple Leaks.
In May of last year, another cyberattack was recorded in Mexico. Hacker group Avaddon infiltrated the National Lottery via ransomware and obtained documents such as contracts, agreements, financial reports from 2009 to 2021. The attackers took 240 hours for the institution to make the payment of the requested amount in exchange for the non-publication of their documents.
The National Lottery did not make the payment and, with the support of the National Coordination of the Digital Strategy (CEDN) of the Presidency of the Republic and the Cyber Policemanaged to retrieve the webpage.
Here are 5 tips for dealing with a cyberattack in Mexico
Having exposed some cases of cyberattacks and the constant threat faced by businesses in all industries and sizes, it is essential for businesses to know what to do in the event of a cyberattack.
According to Marco Fontenelle, general manager of Quest Software Latin America, It is important for companies to know 5 recommendations to recover after a cyberattack: “It is advisable to focus on increasing business resilience with a robust data recovery plan. Attempting to improvise a recovery process after an attack will inevitably lead to errors and prolong the outage.“.
1. Consolidate company data and applications
The first step is to aggregate and understand what data and applications are critical to the organization. For example, tools like Microsoft 365 and SharePoint are essential for collaboration and communication, so sensitive data stored there may be given a higher rating.
According to the specialist, the highest classification, mission critical, includes databases used for financial transactions.
2. Set temporary goals for business recovery
Companies should define a recovery time objective (RTO) and a recovery point objective (RPO) for each type of data. To do this, work with your stakeholders to determine how quickly data should be restored and how much loss is acceptable.
3. Discover and assess vulnerabilities
Another recommendation for dealing with cyberattacks in Mexico is to discover weaknesses that hackers can take advantage of, and then prioritize them by assessing the likelihood of them occurring and what the consequences would be. During this process, both internal threats and external attacks must be taken into account. He explained that hackers were now actively trying to bribe employees to deploy malware.
4. Data backup
Any data recovery plan should cover backup locations and formats. The classic strategy is 3-2-1: having three copies on two different storage media with one offsite copy.
5.Automate
Manual processes are inherently slow, unreliable and prone to human error, he said. As such, automation is perhaps even more vital for recovery operations, when every second of downtime is costing the business after recovering from a cyberattack in Mexico.
Stay informed of the most relevant news on our Telegram channel
Introducing Mexico Manda, the New Corona Beer Campaign Honoring Mexico – Marketing 4 Ecommerce
Present in more than 180 countries, Corona Beer presented its new initiative Mexico Manda, a campaign that aims to inspire, motivate and push more than 129 million Mexicanson the occasion of national holidays.
Cerveza Corona wants Mexicans to take control of their lives
The campaign calls on Mexicans to end the country’s subservience and suggests deleting the word “mande”Therefore, Corona beer wants this word to change and adapt to what it means to be born in Mexico.
“Corona seeks the justification of said expression, because the Mexicans “govern”. By changing a letter, the story changes, managing to awaken the inspiration of Mexicans to adopt an authoritarian attitude in their lives, to convince themselves of their abilities, their leadership, their strength and their talent.“Corona beer said in a statement.
With this campaign, Corona aims to turn fears into motivation. In this direction, the main message is that Mexicans overcome their adversities and take a position of leadership.
This is the Mexico Manda campaign
The rules of Mexico consist of several phases that will be revealed on different key dates to show the leadership of Mexicans in different social, cultural, economic and sporting areas. The phases will be announced on the brand’s social networkswith the aim of continuing to conquer and command anywhere and anytime.
“With this new campaign we want to show that “send” is our past and “send” is our future, recognizing the work of millions of Mexicans who take command in whatever challenges life throws at them. We are sure that we are not only starting a media revolution, but that we are looking for Corona to be the brand that awakens this spirit that can conquer the world, because Mexicans are like that: strong, tenacious, resilient and with a lot of passion. »said Yune Aranguren, director of Corona.
Stay informed of the most relevant news on our Telegram channel
Rappi celebrates its 7th anniversary in Mexico! Reach 100 cities with 98,000 couriers – Marketing 4 Ecommerce
Seven years after his arrival in the country and in commemoration of the independence of Mexico, Rappi has announced that it will begin operating in the town of Dolores Hidalgo, Guanajuatocradle of the 1810 movement, and that it will be the 100th locality where the platform operates on the national territory.
Rappi in Mexico has more than 98,000 independent couriers
According to company information, for 7 years Rappi has supported more than 100,000 companies, of which 45,000 belong to the small and medium-sized enterprises (SME) sector; Additionally, the platform offers the opportunity to generate additional revenue for over 98,000 independent couriers.
Rappi has helped 4,000 new local businesses start up and run; In addition, according to a press release, the company and its strategic allies have generated an economic benefit of more than 1,000 million dollars in Mexico.
“Since arriving in Mexico, Rappi’s goal has been to improve local economies through technology, promote small and medium-sized businesses, and create opportunities for thousands of people to improve their quality of life. Today, by reaching 100 cities, we endorse that commitment and we will continue to work to offer new services that make life easier for our millions of userssaid Alejandro Solís, general manager of Rappi Mexico.
The company consolidated its operations in Mexico City, where they have the largest number of businesses ranging from convenience stores, pet stores, restaurants to local and national supermarkets. Other cities with a strong presence of the brand are Monterrey, Guadalajara, Puebla, Mérida and Querétaro, where the highest number of allies is registered.
Here are the different Rappi solutions in Mexico
In Mexico, Rappi offers at least 4 solutions. The first is rappiturbo, with which users can receive convenience products in less than 10 minutes. The other service is repatriation, where users can buy trips, hotels and car rentals at very affordable prices. In this sector, Rappi has increased its offer of national and international destinations, in particular: Mexico City, Cancun, Monterrey, Bogotá, Medellín and Los Angeles.
For its part, Rappi Premier, a loyalty program that provides benefits to users who purchase a subscription. Ultimately, Reportwhich has more than 600,000 cards placed throughout Mexico, and whose objective is to offer financial solutions outside of traditional banks.
Incidentally, Rappi has opened more than 51 dark stores in CDMX, Guadalajara and Monterrey, while betting on sustainability with initiatives such as the migration to eco-friendly packaging and bags; the use of reusable cloth bags; the revival of the Mexican countryside through the purchase of more than 1.5 million fresh fruits and vegetables in more than 15 states of the country; and reducing the impact of packaging by collecting it from Mexican homes.
Rappi donates more than 65 tons of food for the most remote communities
In addition to expanding its operations and increasing its services, the company launched the Food for All (ATP) “Ambassadors Against Hunger 2022” project, with which provided more than 65 tons of food to 85,000 marginalized people across the countrythanks to RappiTurbo, its vertical delivery in less than 10 minutes.
On other fronts, Rappi promotes the empowerment of women with the “Ellas Impulsan a México” program through which, through an alliance with Facebook, the creation and consolidation of businesses led by women are promoted, to which they have already reached more than 15,000 entrepreneurs. Another of its programs focused on personal and professional development is “Better In English”, an alliance with Platzi, with which offers 3,000 delivery people and their families 100% scholarships to learn English.
“Reaching 100 cities is supposed to be easy, but it was a path full of challenges that we overcame with great effort to reach this milestone in the company’s history. Without a doubt, Mexico has established itself as the company’s largest operation in the region, and we thank the millions of users who have chosen us, and the thousands of allies who have allowed us to be part of their development. Once again, thank you to these 100 cities for welcoming us with open arms, we will continue to grow together“said Alejandro Solís.
Finally, Rappi in Mexico will pursue its expansion strategy towards reach at least 112 cities by 2022, benefiting over 63.2 million people who have access to the platform and the thousands of local businesses waiting to join the platform.
Image: rapi
Stay informed of the most relevant news on our Telegram channel
The importance of digitization in business: 48% open vacancies for digital jobs in Mexico – Marketing 4 Ecommerce
Digital jobs Mexico is the trend in the labor market, this is due to the fact that every day there are more companies interested in deepening their operations with technological tools. In this sense, Coderhouse, the online learning platform, has created a sober study who are the ones that train the most in digital issues.
40% of students start a course to obtain a digital job in Mexico
According to Coderhouse, 48% of organizations accelerated the demand for profiles with digital knowledge while 91% plan to increase or maintain their hiring levels Digital jobs in Mexico.
“The Mexican student community is one of the most important contacts in the region. This tells us that the country has experts who know the importance of constant updating and specialization in their professional field due to the increase in opportunities for the digital market. currently 40% of our students started a course with this objective”, said Christian Patiño, CEO and co-founder of Coderhouse.
In this sense, 58% of Mexican students preparing for their courses and careers are between 25 and 34 years old (58%), while 17% are between 35 and 40 years old. In this regard, Coderhouse points out that 75% of the people who are trained to increase their knowledge are young people who belong to the economically active populationwho in most cases work in the roles of analysts (18%), coordinators (17%), freelancers (13%) and managers (8%).
University and postgraduate students among those who enroll the most in digital specialization courses
63% of Coderhouse students looking to get a digital job in Mexico already have college tuition, while 20% did not complete this educational level. 16% of those who participate in a course have a postgraduate degree.
“The adoption of technology in a large part of the processes of Mexican companies has created a universe of opportunities for the most suitable professionals, who have highly developed digital skills. For companies not only to survive, but also to be innovative in this new ultra-digitalized ecosystem, they are obliged to detect specialized talent. We observe that there are more and more students and professionals who choose to update themselves to face the challenges of the current labor market”, said Christian Patino.
Design and engineering are the courses that are most visited to obtain a digital job in Mexico
Among the specialization courses that are most visited to get a digital job in Mexico are:
- Designer (26%)
- Engineering (18%)
- Computer skills (14%)
- Communication and advertising (12%)
- Negotiations (12%).
The study showed that 40% of students aim to specialize, while 33% change careers, while 24% seek their personal results.
It is worth mentioning that the most important areas of expertise for users its UX/UI design and programming with 28%, followed by data analysis (19%), digital marketing (14%), digital art (2%), business, investment and finance and product with 1%.
These are the salaries for a digital job in Mexico
According to Talento, a job search platform, jobs related to the electrical trade stand out for their salary and legal benefits. Here we present some examples of eCommerce jobs in Mexico whose salaries are high and to which you can apply if you have the necessary knowledge:
- Planner Sr eCommerce, in charge of the sales strategy in electronic commerce, can earn up to 30,000 pesos per month.
- eCommerce analyst, focused on debugging and maintaining the online store, with salaries of up to 18,000 pesos per month.
- An eCommerce software seller can earn up to 85,000 pesos per month.
- For an eCommerce Coordinator there are salaries of up to 15,000 pesos fortnightly.
- Digital operations manager earns around 60,000 pesos per month.
Stay informed of the most relevant news on our Telegram channel
The United States, Canada and Chile: the countries that offer the most technology jobs to Mexicans – Marketing 4 Ecommerce
The pandemic has not only changed our consumption habits, but it has also had an impact on our daily lives, on tasks as essential as finding and obtaining employment. Digitization will present notable changes in industries in Mexico that, given the rapid adoption of new processes and wind channels, we will see the need to impulsive in transformation through technology jobs.
In this sense, Deel, a company that helps businesses find the most qualified personnel, presented its Global Report on International Hiring, which places Mexico as one of the countries with the most contracts by international companies; In addition, he points out that in the region The presence of transnationals that see in remote work the possibility of increasing their personnel has grown.
Remote and technological work in Mexico continues to grow
According to the study, Mexico generates interest for international companies since It is the third country in Latin America with the largest number of workers hired from abroad. In this sense, jobs related to technology are those that receive higher salaries You can access companies with more costs, in addition to opting for remote work.
The countries with the greatest interest in Mexican employees are United States, Canada and Chilewhile the positions that are most sought after are engineers, software developers, data and statistics specialists, and online professors. It is worth mentioning that the age ranges preferred by companies range from 25 to 34 years of age, this figure corresponds to 60% of the contracts made by foreign companies in Mexico.
Another revealing piece of information provided by Deel and his study is that, in the last 6 months, Mexico has an increase of 162% in the number of international companies and brands that are looking for local talent.
Mexico, among the countries with the highest salary increase in technology jobs
Worldwide, salaries have reported growth in all positions, especially those related to technology. sound the 10 countries with the highest salary increasel, ordered according to this same increment:
- Italy
2. Brazil
3.India
4.Nigeria
5.United States
6. Argentina
7.Netherlands
8. Mexico City
9.Philippines
10.Canada
It is worth mentioning that the labor areas with the highest salary increases on average their: content; finance; customer success; Calibration control operations and engineering.
Learn more about technology jobs in Latin America
The Deel study, based on the analysis of 100,000 contracts around the world, shows that Latin America is the region that generates the most jobs at the end of international contracting, followed by the Asian continent. In this sense, Argentina, Brazil and Mexico top the list of countries where more international and remote workers are hiredMainly for technical functions.
Jobs with the most international and remote contracts include:
- Software engineers and developers
- product designers
- product managers
- Graphic designers
- UI/UX designers
Stay informed of the most relevant news on our Telegram channel
