Beyond Christmas, New Year, Easter is the most important season for the chocolate industry in France. With a favorable calendar and a mild climate that prevents the chocolate from melting too quickly, the professionals are fighting to seize the market. Focus on this market more than attractive in this period.
The French, great consumers of chocolate
The amount absorbed by the French in 2013 amounts to several hundred thousand tons! This figure testifies to the gourmet attraction of the French for chocolate and the French retain sixth place… worldwide. In our country, chocolate in all its forms is inseparable from the festive moments of the New Year’s Eve and Easter: in this case, chocolate becomes synonymous with conviviality. It is also a sweetness that people offer each other on their work day. In short, it is a source of pleasure.
A weekend under the sign of chocolate
This year again, Easter Monday is still a tradition. Professionals in the sector make an important part of their billing during this period. New Year’s Eve celebrations account for 10% of annual chocolate consumption in France, but Easter brings in 5% or often more. Last year, 34,000 tons of chocolate were consumed at Easter. This year, 86% of French households plan to buy chocolate eggs, jingle bells and bunnies. The chocolate hunt launch season corresponds to 10% of the annual turnover.
Dark chocolate or milk chocolate?
As always, the eggs, the cocottes, the bunnies and the bells will be the favorites of the chocolate lovers. Widely consumed in France, dark chocolate still accounts for 30% of chocolate consumption, while our European neighbors only consume 5%. Despite its success, dark chocolate will give way to milk chocolate during the Easter celebration! Actually, this period is especially aimed at children. In fact, according to a study by the Syndicat du chocolat, children would prefer milk chocolate, which is less rich in cocoa and sweeter.
A Budget That Won’t Cause a Liver Attack
At the budget level, the French have not foreseen excesses. In France, a household spends no more than €20 on chocolate purchases at Easter, which represents approximately 22% of its total annual spending on chocolate. If the French have a reputation for being good gourmets, it is to the supermarkets that they will mainly go. According to the Syndicat du chocolat, 85% of the chocolate consumed in France is bought in supermarkets and only 15% in specialized stores. There is a wide range of products and prices that allows everyone to afford this little pleasure that remains affordable.
In an attempt to divert customers from supermarkets to their shops, chocolatiers are trying to tailor their offerings to suit all budgets. With starting prices of €13, it is now possible to tempt your palate with quality chocolate. And you, which option did you choose, dark chocolate or milk chocolate? Buy from the supermarket or from the main chocolate manufacturers?
How about celebrating it at work?
If many employees will not be present at the famous party, nothing prevents you from celebrating the event. You could even be called “my rabbit” by your collaborators (nothing sexual but a sign of friendship). Easter is still an opportunity to surprise your employees and organize fun events, so why do without it? It won’t cost you much (unless you have hundreds of thousands of employees), but you have a chance to stand out, if only for an egg hunt. A few months before the holidays, isn’t this the necessary break for your employees?