So far, surely you think that Instagram hashtags are a great way to improve the spread of your posts and reach a wider audience.
You might change your mind though following the recent response fromAdam Mosseri, the person in charge of Instagram, in one of the six stories. In fact, to the question Do Instagram hashtags help views »I said: ” Really pass. They help us understand the content of a post, which means it’s more likely to appear in an ending like the hashtags page, for example. More generally, the hashtag should not be viewed as a means of gaining wider dissemination”.
Ouch! But what did he mean? Are hashtags to be forgotten? Are they still useful today? Do they really not increase the range anymore? What is the follow-up to be given after this thundering statement?
I answer these questions below.
Instagram hashtags help identify content
Needless to say, discussions have been going well in our microcosm for the past few weeks.
Adam Mosseri’s announcement had the effect of a bomb.
After all, hashtags on Instagram are a bit part of the platform’s DNA and are a technique widely used to work around different objects: increasing reach, generating content by users…
Even if, it must be admitted, some companies today use them sparingly, or even do not use them at all (without this evolution in the use of hashtags being linked to the subject of today’s post) .
Going back to Adam’s words, It is important to understand that hashtags help Instagram identify the content of posts.
Also, if you post a video, comment making pancakes and use the hashtag #recettecrepes, you help the algorithm identify the subject of your post.
Also, you allow it to be more relevant.
And that’s already a very good thing.
I want to clarify that Instagram’s use of the hashtag for this purpose is not new.
Instagram hashtags still have their uses for the hashtags page
The breaking point in the video isn’t far off.
Actually, if Adam indicates Instagram hashtags can have their uses for the hashtags page, he doesn’t see them as a way to improve distribution.
Slope, when users use search with hashtags, they very often discover content and accounts that they did not know about before.
This is the result of an increase in the name of the person who saw the post.
To convince you, I invite you to consult the statistics of your publications and to look at the name of the impressions of the hashtags.
If you use relevant hashtags, you should still have impressions from them today.
Content identification, an algorithm story
If the hashtags identify Instagram you will understand what the theme of a publication is, they are not for Seoul.
Today, a strong algorithm is able to understand the content of a post in students with different parameters, some are not complex. This is the work of artificial intelligence. (YouTube does a remarkable job at this level).
So, aside from hashtags, Instagram’s algorithm to analyze caption, video or image content, voice and their titles in order to understand the theme of a publication.
And these are all points for you to optimizeif you want your content to be identified (and served) correctly.
Instagram search has evolved (and so should you)
You have certainly noticed that search on Instagram has evolved.
Whereas before a user could search for content using an account name, hashtag or location, it is now possible to search for one or more keywords.
Thereby, If you entered in the search engine “crepes recipe”, the results page allows you to access more consultation options: best, account, audio, tags (hashtags), places.
Pair against, If you typed “#recettecrepes” in the search engine, you will only get the results page for the relevant hashtag.
Well, I don’t have children or studies in your communicator, I thought The development of keyword research and the change of the interface with the results leading to the use of content search differs from time to time.
And to go longer, searching for the keyword and using the “top” tab could become the norm, to the detriment of searching for the hashtag in-between.
Note also that the results are returned with a keyword and a hashtag and they are not memes.
Rest assured : The Instagram hashtag has many uses, which are for content identification or for showing on the hashtags results page.
For example, if you post a reel without a narrative, subtitle, and caption, the existence of a hashtag makes it easier for the algorithm to categorize the content.
However, you now know that Instagram has other elements than the hashtag to understand that it is the content of your publication.
As far as distribution is concerned, the hashtag can still generate impressions on the hashtag results page (when it is well chosen).
So for this place, it is relevant today to use it so much that users continue to search through hashtags.
However, your efforts should not stop there.
Due to the introduction of keyword research and the change in the interface, which as a result, it is possible that you will have more circulation after your hashtags: search habits could be changing from significantly.
Also leading to Instagram not seeing hashtags as a technique to increase post distribution in general.
Now you know what to do: optimize your posts for global search, if you haven’t already.
Your turn now
What do you think of Adam Mosseri’s response? Share your thoughts, advice or questions on Instagram hashtags with interesting comments.
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