Words have power. Build and give number to the reality we live.
And more and more, consumers decide to spend their money consciously in responsible brands, which are wet on issues such as equality and social inclusion.
If you ask me: it’s not a matter of fashion.
Inclusive language is here to stay.
Did you know this form of communication?
Surely you have already heard about it in the media or among your friends. Because today it is essential to communicate as a brand with values.
Although, just in case, I’ll tell you in advance what the RAE says:
“Inclusive language is a set of strategies that aim to avoid the generic use of the grammatical masculine”.
The reality is that more and more digital brands and businesses are trying to communicate in a more neutral way.
And I’m not surprised.
And now think about it: is there anything more persuasive than being alluded to in a given situation?
I say no.
For this reason, both copywriters and content creators in general are focusing on this type of language.
The changes, as they told you before, are small. For example, we can write:
- “The teachers” instead of “the teachers”.
- “The adults” instead of “the adults”.
And this is not all: there are numerous techniques that will help you Adapt ways of writing so that a greater number of people can feel that you are speaking directly to them.
I have collected these 7 tips for you to apply inclusive language in your texts:
Find out how to use inclusive language »
1:05 What is inclusive language?
1:40 Tip #1: Avoid extra shapes.
2:17 Tip #2: Look for inclusive terms so you don’t abuse duplicates.
3:46 Tip #3: Use the word person.
4:14 Tip #4: Go for relatives.
4:37 Tip #5: Skip the subject.
5:08 Tip #6: Include impersonal verbs.
5:27 Tip #7: Substitute action for adjectives.
Do you know any more? I am sure that, together, we can increase the list of suggestions.
But first tell me: Do you think that this type of change in communication is necessary? I read you attentively in the comments and I leave you with one last recommendation so that you continue learning lessons from great brands.