You may not know what it’s called, but you’ve surely used it and As soon as you read the explanation right away what Google Discover is.
Google Discover is the personalized news feed based on our Google likes, history and interactions.
Take the Google Chrome application on your mobile, you will see that news from various sectors and of different types appears arbitrarily under the search engine: it is about Google Discover, and in this article we will see why it is key to know it to improve your traffic results.
What is Google Discover?
We can define Google Discover as the social version of Google, since it is still a news feed adapted to your tastes, your browsing history and your interests.
Therefore, as you would be scrolling on the Facebook home page, but on Google.
In fact, under each news you have some buttons that give you the option to adjust the content to your interests. It is easy to do it and, in addition, you can indicate whether you want to see more content of a certain type or less.
With the Google Discover customization option you can manage your interests to tell Google directly what interests youadd order to hide certain topics that are not of interest to you and thus improve the user experience:
What is the Google Discover discovery bar?
Another way to quickly access Google Discover is the “discovery bar”, which appears right in the quick controls window that we all have on our mobile if we have Android and it looks like this:
To turn the discovery bar functionality on and off, just go to Settings > Apps > App info > Discovery bar > Uninstall.
The discovery bar is useful, as users, we find interesting content and provided by Google
Google Discover, Google+ and Google News: I am not the same
Those who understand what Google Discover is, as a tool, know that it is something very powerful at the level of data registered by Google. Thanks to the freedom of configuration given to the user, it is possible to receive news about their interests. It also attaches valuable feedback to search for user engagement with certain news.
However, it is difficult to know how many users are editing their preferences here and narrowing down their interests. Perhaps not as many as might be expected. so agree to see if it will end up being another Google+ and will fall into oblivion. Although we hope that this is not the case and that Google has finally known how to create its own more social version.
This would be expected, since, for users, the added value may be in the fact that while in a traditional social network many happy people they see appear to them because their friends or people they follow have liked them, here 100% of what shown is personalized based on your own tastes, interests and searches.
But the doubt may arise: and then How is Google News different? The difference is that News, as the name suggests, shows you news and trends from the last few hours and, at most, days, but In Google Discover, in addition to content from the last few days, it is possible to see results from older articles.
The reason is that, as we have just explained, what prevails is your interest in terms of a user and if something can be relevant to you. Anyway, if you’ve posted a year ago, Google will show it to you in Google Discover.
We talk about articles because it is the most common content, but it can also appear in Discover videos, match results or event information, such as movies in theaters and music festivals, among others.
Are you beginning to see your potential? Let’s see in detail How you can access Google Discover results with your blog.
Do you like what you are reading? Subscribe to the blog!
How to position yourself in Google Discover?
As always in the Google input, the position depends on an algorithm, and Anyone who understands what Google Discover is can imagine that this application is no exception.
However, what prevails here is the interest of the user. That is why, as content creators, we have to focus on creating quality content. Pieces of text or audiovisual creations that provide answers to the pain and concerns of those who access the search engine.
Not many years ago, it was still more or less easy to position yourself in Google including low-quality content that did keyword stuffing or used other practices now “badly seen” by Google. But now more and morequality content is very important as a positioning criterion.
In the next section we will see How to optimize articles for all the content that appears in the Google Discover feed of your target audience.
How to Optimize Articles for Google Discover Traffic: 10 Strategies
As we have seen, in Google Discover it is not accurate to talk about positioning. To focus on the subject precisely, we should refer to the aptitude with which it is possible to fit into the user’s searches and interests, since everything depends on them.
However, there are some points that it is essential to take into account in order to have more chances of appearing in prominent positions. your story 10 positioning strategies in Google Discover:
- Work very well on SEO and semantic SEO so that Google can relate the contents well and return relevant results for users
- Create interesting and useful trending content, but also Evergreen, updating it when things change. It makes sense, as older results can also appear in Google Discover, if Google thinks they are relevant to the user.
- Be sure to respect the google posting rules, it never hurts to repair them.
- Seek compromise. For this, it is worth check that those posts that guarantee a good performance at the level of engagement are well optimized (low bounce rate, longer time on page, higher comments, etc.).
- Get learning and insights from RR.SS. Just as important as understanding what Google Discover is and how it works is properly reviewing the articles that work best on the networks. The higher the success, the more chances to appear in the user’s personalized feed.
- Compatible with mobile devices. Yes, they are already clear priorities: mobile first; but this still has more weight in this section of Google, which was created with the mobile environment in mind.
- Maintain content in AMP. Did you imagine that the vast majority of the content displayed in this section is AMP?
- Images. Unlike the generic positioning in Google, we have to think of Google Discover as a social media, so much, images have a fundamental role to make one marine content more attractive than another. Following Google’s guidelines, stick to images with a large size of 1200px to increase the chance of appearing in the Google Discover feed by 5%.
- meet your buyer personality and create relevant articles for your audience. Doing so ensures that you are likely to be more likely to show up here.
- Quality, quality, quality. We have already said: quality! As a last piece of advice, since repeat iuvantnever lose sight of the quality of your content and try to respond to the user’s search intention.
You go to the InboundCycle marketing blog, you will see that some points of positioning in Google Discover coincide with a good content strategy and SEO. In the end… it’s all within Google!
How to analyze Google Discover results?
Tracking and analyzing the traffic data that reaches your website allows you to refine your strategy and gain alignment with your marketing goals. Paraca analyze the traffic that comes from Google Discover, you can use Google search console. In this application you will see:
- How much traffic you’ve gotten from Google Discover.
- How many times is your site appearing in Google Discover?
- How your pages are performing is compared to traditional traffic performance (SEO).
- What content is open to Google Discover.
- What content is trending, what users like, what content your followers choose on networks and what characteristics your buyers have… In short, you will be able to access interesting insights.
Ten note that, yes you don’t see the Google Discover report, your site is not showing. As explained by Google, the Discover rendering method is only available to those sites that have exceeded a certain number of impressions (without specific agreements) in the last 16 months.
Also keep in mind that the one coming from Google Discover is not as stable as the SEO, since it usually celebrates an aspect of traffic peaks that are limited to 48-72 hours, although it can be repeated over time for a contained mystique.
So don’t keep yourself from missing the fact of seeing a google discover chart with large variations (In this aspect it is where it is most similar to Social Media traffic, in which it is more common to see peaks depending on the content that we have published).
Here you can see the type of appearance of a Google Discover chart:
We have seen that Google Discover may not be a channel that can be worked on as thoroughly and with as many strategies as, for example, SEO. Nevertheless, With this tool, Google demonstrates once again to what extent the content qualitythat is truly relevant to the user and that can respond to their pain, even long after publication.
Are you already clear about what Google Discover is and how to work with it to increase conversion? Leave me your doubts in the comments section!
Originally published on September 1, 2020, updated on April 13, 2022.
Reviewed and validated by susana meijomilInbound Content Manager and InboundCycle.
Advertising your brand, products or services helps you position yourself in the market, so you must know the mobile advertising formats. It is very important that you do not work and adapt your content to them, and that the majority of consumers actually navigate there and consume them through these mobile devices.
Think that more and more users use their mobile to perform countless actions: search for recommendations, compare prices, etc. Therefore, You must show them ads that fit their smartphones or tablets. It is necessary that you know the correct measures and that you design a friendly campaign for these devices.
It has become clear that one of the ways to retain modern customers is through mobile content. So in the general strategy of your brand campaigns of this type cannot be missing. Finally, it is essential that you know all the mobile advertising formats with which you can work.
Mobile advertising formats to use
A large part of the users who use their mobile device as a tool tolerate advertisements and do not find them intrusive. That is why you should make the most of the different mobile advertising formats that you have at your fingertips:
1.- Native Ads
Those known as native ads are organic to the user experience. The peculiarity that you have is that They are not featured or tagged as ads, which increases the likelihood that they will be accepted by people.
Natives Ads typically take the form of articles, videos, or images, so they are tailored to the designer of the website or app they are hosted on. These ads are much more effective when they are relevant to the consumer’s interests.
The content is presented in parts. On the one hand, there is the advertising message and, on the other, images or audiovisuals more focused on the user, thus managing to merge into the context of the page without taking away space from it. It’s so effective that platforms like Facebook, Twitter or Instagram have made it popular.
Note that this format They allow to obtain a higher percentage of clicks and improve the user experience. However, they may have restrictions if they are integrated into the applications themselves, which implies an extra investment of time to adapt the campaigns.
2.- Banner ads
One of the first mobile advertising formats to emerge were banners. These are much like web page ads in that they contain a headline and image to grab attention. The most common are the 300×50 and 320×50 rectangular ones, located at the top or bottom of the browser or application.
Neither are they very intrusive, nor too showy. As it has a limited space, it is necessary to reduce the promotional message to avoid information overload, so as not to confuse users. For this reason it works best for well-known brands, since they have no need to present themselves to the public.
You can optimize the profitability of ads for these features if they are used for mobile extensions. Its small graphics that extend beyond the standard dimensions of a banner ad. This offers users more information about what is being advertised.
It works well on all screens and can be produced with a small investment. But they tend to have low click-through rates and high ad rejection rates compared to other formats.
3.- Interstitial Ads
Other mobile advertising formats that offer versatility and results are interstitial ads. Its main feature is that its screen appears full after the user has completed an activity. For example, after watching a video, playing a game, or performing another task.
They will only disappear after a certain set time or when the user closes them voluntarily. It ensures that the user pays full attention to your message, at least for a few seconds. This is one of the reasons why it has become so popular with advertisers.
It has the ability to generate a large number of impressions and clicks for the ads. In addition to being more spacious for your message and providing the possibility of adding interactivity. In the end, it is much more shocking and memorable.
However, not everything is good, since for some users they can be very intrusive and annoying. This negatively influences the user experience, generating a high bounce rate, since a large part of the clicks obtained are involuntary.
The expandable advertising format is a combination of banners and interstitials. If this has an interactive component, they are considered Rich Media. Users prefer to see these types of ads on mobile devices than on their desktop computer.
It is less intrusive than the interstitial, since it appears only when the user decides to interact with it. It also has more space for the advertising message and the possibility of adding video or another type of interaction. The latter facilitates the extraction of the metrics.
Although less intrusive, it still retains a disruptive factor. In fact, in less advanced users they can cause confusion.
5.- Video Ads
Video ads are better known as “in-stream” ads. In this case, they are displayed before, during, or after videos on websites and apps. It is ideal for demonstrating how to use a product correctly.
With video ads you have the ability to target your message to more specific audience segments. Likewise, you can make use of mobile extensions, just like with banner ads. This allows you to offer more information about your product or service without taking up too much space on the user’s screen.
It should be noted that this type of format offers a higher percentage of clicks than others. You have the opportunity to improve the performance of video ads through a clear call to action. Only Make sure the purpose of the message is obvious so users can act quickly.
6.- Video banners
When dressed in mobile friendly advertising formats, one of the usual resource and video banners. They usually play a short audiovisual before the user finishes reading an article or watching a video on your smartphone. We work with short texts, so as not to interrupt the user experience so much.
But keep in mind that videos alone are not the answer to everything; You must take care of the execution of the campaigns. Think that if it is not attractive, or is located in the wrong place, it can have the opposite effect and cause the user to reject your brand.
The best way to make video banner ads more engaging is to incorporate design elements like color, graphics, and animation. It will help improve brand campaigns and engagement, as well as increase the likelihood of generating viral content.
What you should know is that they can be expensive and complex to produce, especially if you have to adapt it to a horizontal or vertical video format. These will only work if you put them in the right place, and they are potentially disruptive to navigation.
Keys to keep in mind
In reality, mobile advertising will be in a phase of complete disorder in which it will influence a series of processes. Therefore, when choosing a format you have to consider mobile technologies, market trends and consumer behavior.
There are basics you can help with when you go to work on your campaign:
- Make sure the format offering all customers added valuethat is, the product or service must provide the customer with an additional benefit.
- You have to develop standards and basic concepts in mobile advertising so that you can implement the formats successfully.
- Mobile advertising mustfit into the existing marketing mix and integrate seamlessly.
- If you want to keep the extra cost down, you want to sell a product or service successfully to establish consumer trust.
- Avoid the loss of measurability of the effectiveness of advertising. Here it is also key to gain the trust of companies that want to advertise. Could you offer a case study where I can see real results.
Choose the best mobile advertising format
Determining the characteristics of mobile advertising formats is the best for your business interests is not an easy task. There are many factors that influence this decision, for example, the budget you have to invest, since some require a higher investment.
You should also be aware that some ad formats tend to be more intrusive. If you are interested in generating a good user experience, then they are not recommended.since they are usually annoying for people because they interrupt their browsing.
Now that you know it, you just have to select the best one that fits your brand and its advertising needs. If you are looking for support, Antevenio We can help you develop your campaigns through our SEM service. With which you will be able to attract more customers and expand your red commercial.
The post Discover the different mobile advertising formats and which one is best for your business appeared first on Antevenio.
You’ve probably seen a section called Discover on the main screen of the Google mobile app. And you have noticed that it suggests information of interest to you. Nevertheless, What is Google Discover? Can you use it in a digital marketing strategy for SEO? We are going to talk about all this below, so do not miss it.
That’s not all, I will also explain what it is for, how it works, how to activate it and, most importantly, how to appear in Google Discover to boost your visibility in the search engine.
And so that you are also aware of the results of your strategies in this section of Google, we tell you how to measure the results.
Thematic menu of the contents
What is Google Discover?
discover google it is a function by way of feeding suggested content according to your browsing history and your interests, which is incorporated into the Google application. The idea is that you do not have to perform a search as such to find new interesting information.
In short, as a kind of Google News, except that it doesn’t only include news, but also informative articles, step-by-step tutorials, current events and old posts that also rank well in their respective topics.
The suggestions are accompanied by an image, the title of the post, the name of the source and its respective link to the article.
Here’s an example:
Depending on the Google app, Discover has settings for general customization and for each result or suggestion (we’ll tell you how to do that later).
In principle, this is not available for iOS devices, only for Android smartphones. Later, electronic tablets were added and the “manzanita” company was also born.
How does Google Discover work?
You already know that Google does not fully disclose the function of its algorithm, as it is used as a list of parameters that it uses to recommend content.
for long, There is no 100% specific answer on how to suggest content..
However, there is much that we can determine ourselves to decide what information will be shown to us.
The first thing is that we can choose what content to receive and personalize it.
We also determine whether Google Discover is active or not (below we tell you how to activate it).
The rest, Google’s AI does for itself, for this it uses the permissions we have given it such as search history, preferences in associated applications, Gmail inbox, searches in Lens and in Alerts .
This not only applies to themes, but also to fonts. That is, Google know which pages you prefer.
It is also capable of distinguishing the period of time that is acceptable to usoh sea, what if we like him that contains most recent or if we accept the oldest.
What is Discover for?
From a general user point of view, Google’s Discover is very useful for receiving information that usually has to be saved to write on the boat or dictate to the assistant.
But for SEO and digital marketing it also has its good applications, as we will see now:
1. It gives you an idea of this topic to continue working on
If one of all the contents appears in Discover, but it is marked by the Google algorithm you have prioritized yourself for a specific audience.
This can happen including yes you are not one of the first in the SERP, and it is that, depending on the user’s preferences, you could skip many positions.
2. Improve the quality of your content
See that a topic or keyword is relevant to Google Discover, It inspires you to continue subscribing related content on your website.
Also, to cure or improve it, perhaps by updating the data or adding new information that complements what already works.
3. Reach the right audience
Working so that our content can be recommended is very useful to reach the target audience.
It is especially important in the case of eCommerce, since we do not always manage to position your keywords well within so much competition.
4. You can see what the competition is doing (or has done)
See what Google Discover recommends from the competition, indicates what topics you can attack so as not to be left behind; either from what was already published a few months or years ago (and that for Google it is important to recommend) as the most recent.
5. Find out what’s new
In this case we will use it as a water user, marking the topics that interest you to receive the latest news and stay up to date.
In this way, you can prepare as soon as possible to add to your blog or website and be among the first to publish.
How to activate Discover on Google?
Take the option to activate or deactivate it at will. Although it is activated by default on most devices, whether they have already been incorporated into the Google application or we download them later.
In any case, you can follow these steps to control its operation:
- open the google app (in case you haven’t downloaded it you have to do it first).
- Tap the account icon that appears on the top right (If you do not yet have an active Gmail account or related to the device you use, the More option appears).
- Enter the section Settings or Settingsdepending on the device and version you use.
- Select the ticket General.
- scroll down to option Discover and press on the switch next to it. If it appears in gray, it means that the function is turned off; if it’s blue, it means it’s on.
You can’t do these steps from another app’s browser, even if you open Google’s browser in that app.
In fact, not even Google Chrome gives access to the activation or deactivation of Discover, we can only customize the results from the more option that appears next to the title.
Once you have it installed in your mobile’s browser, it’s as simple as going to the Settings wheel and “activating or deactivating” as you please.
How to appear in Google Discover?
There are a couple of things you can do to make Google consider them viable to show you in Discover.
Although I will tell you how to improve your content, it cannot be said that it is pure and hard SEO, since you are not in control of whether or not you are indexed for this section.
That said, you can take these actions to increase the chances that you have appeared in this feed.
1. Actions to appear in Google Discover
- Create quality content for the userthat is, serving their needs both by providing useful information and by using the appropriate extension.
It is also a good idea that a combination of current content with permanent or imperishable, in this way, increases the usefulness of the information.
- That your content takes at least 16 months to receive a minimum of visits.
- Sign up for Google News content policies.
- Wear high quality images and give permission to Google for its use.
- That our pages are loaded with AMP, so that they can be loaded on mobile devices quickly (Accelerated Mobile Pages).
- Use different formats (audio, video and text) in the contents, this serves to adapt to the preferences of the target audience and to offer variety in the results.
2. Other strategies to consider
»Use quality external links
Also, it must be said that some other SEO strategies can help us add value to our content.
One of the elements is the number of backlinks that we have in each result, this offers navigability to the user and is well seen by Google.
»Work your social networks
Likewise, heas interactions in social networks that register the page have an extra valuebecause it is considered to be of quality because it promotes participation.
To do this, you have to include the respective share buttons and use good calls to action (CTA).
»Take care of the usability and experience of your users
All aspects of usability and navigation must also be worked on, since Dwell time is one of the important factors for a result that stays on Discover.
Once we do this, we can only wait for Google to add us to the feed.
It is necessary to have patience and be aware of the details that we can improve, thus increasing the chances of being included.
Here the surveillance of the competition that does appear in Discover is very useful, so we will have an idea of what we can improve.
Recommendation: avoid clickbait or click bait, since fanciful or alarmist headlines are not included, and even penalized.
Yes, you can work on your titles to make them interesting, using copywriting as the main “weapon”, but always be careful not to seem too enthusiastic.
How to measure the results of Discover with search console?
In order for you to see how effective your content is on Google Discover, This function has a section within Search Console in the queue to consult the meters of impressions, total clicks and the average (CTR).
To be able to see it, the content you publish must receive a minimum number of impressions, otherwise it will not appear.
what’s more, this report includes metrics from Google app and Chrome combinedsomething that can be seen from the beginning of 2021.
When the report is opened in Search Console, if a line graph by date dies to us, it indicates the specific metric we’re looking at.
You can also see the totals at the top of the graph. To see the next one, just click on it.
It is possible to group the data filtered by pages, day, type of appearance and country.
This option appears below the chart, and it lists the top three metrics (clicks, impressions, and CTR) for each parameter.
It is not necessary for the comparison of the difference between groups and for the results of the most important results of the content.
By default, the Dates value is set to the last 3 months, but you can modify it in the icon that appears at the top of the form.
Enter the period to consult and the data will be updated.
For further customization, there is an option to add filters next to the date, which you can edit and remove whenever you want.
In most cases, the formless includes the option exportwhich allows you to download the data from the tables and the graph.
Knowing what Google Discover is may not seem so essential for SEO or marketing strategies, but the truth is that they can give us a good pushespecially with regard to the conversion and capture of leads, which sooner rather than later become customers.
Also, it can be very useful for us to receive notifications about the topics that interest us as content developers, or simply to monitor how our market or niche is moving. This without having to overload our inbox with email Alerts.
Using this Google tool is a good alternative to give content visibility.
It is true that we cannot control it completely, but we do make an effort to achieve that extra well-qualified traffic.
Do you already know all the functions of Google Discover?
What results has it given you?