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Objective Recently announced the launch of a new wallet to support value interaction in Metaverse. Objective Paymenta new Facebook branding Paymentwill continue to perform these same functions in the past. However, it will expand as a universal way to pay for goods and services in Metaverse.

Objective Payment will replace Facebook Pay.

The company announced the launch of a new digital wallet that supports the utility economy in the next iteration of metaverse of Objective. The wallet, nicknamed Objective Paymentit will be an evolution of Facebook Pay. He Still support the range of payments it currently handles. However, a new focus on digital identity and land forecasting will be added.

According to the CEO of ObjectiveMark Zuckerberg Objective Payment it will be a solution to two problems of the metaverse Nope Accessibility with digital assets and property protection.

I declared: ” A the future, there will be all a lot of digital items you might create or buy – digital apparel, art, videos, music, experiences, virtual events, etc. Proof of ownership will be important, especially if you want to take some of these items with you to different departments. »

To discover: eBay announces the acquisition of the NFT marketplace KnownOrigin.

Objective Payment to aim for standardization in the metaverse

Ideally, anything purchased in part of Metaverse Should be available on another platform with the same functions and features, Zuckerberg said. This is one of the goals that Objective try to achieve with Objective Pay. It is aboutan identity Web3 that binds the purchase of digital goods to a single digital identity.

Zuckerberg added: ” THIS type of interoperability will provide much better experiences for users and greater opportunities for creators. That is, the more easily you can use your digital assets, the more you will value them, which is the most important market for creators. »

Learn more: Matrixport offers new institutional security services for NFT through Cactus Custody.

Additionally, Zuckerberg believed that a common global payment method would provide many opportunities for content creators. Indeed, the benefit of consumers could buy their content. However, this can only be achieved with a certain degree of standardization.

pay the reminder, Facebook changed its brand image to Objective in October to capture the progress of the company’s main ambition, which is to build the metaverse. After then, Objective I started renewing these products to match the company’s new brand image. For example, Oculus quest is now Objective quest and Facebook Portal is now Objective Gate. It is logical that Objective also change its payment experience, especially since it get ready for the metaverse.

do you know the 40/40/20 rule digital marketing?

This rule tells us which elements of a marketing campaign are most important and helps us know where to focus our efforts. Although it is still valid in many ways, there are also very interesting proposals on how to adapt it to our times. Let’s see what it consists of and what conclusions we can draw from it. (more…)

Given the current volatility in the crypto markets, which have been intrinsically connected to the current NFT trend, it seems like an odd time for Meta to be giving NFTs and their various NFT projects a bigger push in their apps.

But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing upcoming digital payment options, and Meta previewing new NFT features, along with a new guide on how NFTs work to help. people to enter the market.

First of all, about payments: As part of a broader confirmation of the name change from ‘Facebook Pay’ to ‘Meta Pay’, Zuckerberg has also announced that Meta is working on a new ‘wallet for the metaverse’, which will provide a more integrated way to securely manage your digital identity and purchases.

As Zuckerberg explains:

“In the future, there will be all kinds of digital items that you might want to create or buy: digital clothing, art, videos, music, experiences, virtual events, and more. Proof of ownership will be important, especially if you want to take some of these items with you across different services. Ideally, you should be able to log into any metaverse experience and anything you’ve purchased should be there. There’s a long way to go, but this kind of interoperability will deliver much better experiences for people and greater opportunities for creators.”

This is Meta’s big long-term vision, that users will be able to own digital items beyond a single app or space, so if you buy an outfit for your character in Fortnite, you’ll be able to wear that same outfit. on your Facebook avatar at a business meeting, theoretically.

There’s a long way to go to make this a reality, as Zuckerberg points out, but Meta also recently signed up for a new ‘Metaverse Standards Forum’ to establish interoperability standards for the metaverse space, while this new wallet would also seek to connect with other apps and tools, beyond Meta apps, to facilitate such connection.

It will take time and many agreements to allow it. But this is another indicator of where Meta is headed and the opportunities of the next digital connection space.

Which is also where NFTs theoretically come in, and after launching an initial test of NFT display options on Instagram last month, Meta is now looking to expand that to more creators ‘in a handful of additional countries’, as it seeks to establish another medium to facilitate digital connection.

“Creators and collectors will be able to share their digital collectibles on Facebook and Instagram after we begin rolling out the feature on Facebook with select US creators at a later date. Soon we will also start testing NFT on Instagram Stories with SparkAR.”

Instagram NFTs can already be viewed in AR, and the integration into Stories will provide another advanced means of displaying digital artwork in the app, which could help spark more interest in the broader trend of NFTs.

Although, as noted, that interest is waning, and NFT search traffic is declining over time.

And as more collectors get burned by rug pulls and the ongoing crypto market crash, it looks like the NFT craze will wane significantly, but the bigger picture, as Meta points out, is that digital items will see a greater focus on as we move on to the next. scenario, perhaps not as profile pictures of boring apes, as such, but as variable digital objects, which could be exchanged and displayed through the same means as today’s NFTs.

Which has merit. Personally, I don’t think anyone will be impressed by your horrible jpegs of poorly drawn characters in the future, but I do see that the ability to purchase digital items and retain ownership of them in all slots will be of significant value at some point. .

That’s why it’s worth learning about NFT and understanding the underlying processes, which Meta is also looking to make easier with its new NFT overview.

It’s a basic explanation of the basics of NFTs, which are somehow getting a bad rap because of all the NFT brethren and the misplaced focus on fraudulent “art” projects at this early stage.

And then again there is the market crash, which makes this a strange push, but maybe now is the right time to learn, before NFTs become something else entirely within the metaverse space.

Not surprisingly, Meta’s new NFT ads were originally timed to coincide with the large-scale NFT NYC event taking place this week, in which large groups of middle-aged men made their way through the city streets and took videos. of Instagram of digital works of art pasted on buildings

Despite many proclamations, that is not the future of digital connectivity, but the underlying process of NFT trading may well be a key aspect, which is why these new Meta announcements are important, even in the current bear cycle for the crypto space.

Like any entity, digital marketing can help a Non-Governmental Organization achieve its marketing or communication objectives. In the majority of cases. The main difference from a for-profit entity is the purpose: help improve the world. Next, I’ll explain how a digital marketing plan for an NGO differs from that of a for-profit company; and what are the most appropriate low-cost strategies for an NGO.

Like any business, the first step is to make a digital marketing and communication plan. As I explained in the article “How to make a step-by-step social media plan“Before implementing a digital marketing strategy, it is necessary to analyze the entity itself, in this case the NGO, the competition, the scope of action, the cause, the marketing and/or communication objectives. and the target audience.

Before continuing to explain what are the best low cost digital marketing strategies for an NGO, I will explain what are the main differences compared to a for-profit entity, which we will see when designing the marketing plan. digital: They are the value proposition, goals and target audience.

The value proposition

An NGO’s value proposition is why an NGO should be supported, and what is the differential value of that proposition compared to other NGOs. That’s to say, the benefit it will bring to society. To achieve this, it is important to focus on what the organization achieves, not what it does to achieve it.

Through different digital marketing strategies, the value proposition must be communicated to potential partners or volunteers in order to achieve the defined objectives.

NGO Digital Marketing Goals

The digital marketing goals of an NGO are often quite different from those of a for-profit entity. Precisely because the ultimate goal is not to obtain economic advantages, but improve the world we live in.

We can classify them into two groups: information Yes capture. The most common are:

“Information” objective.

• Sensitize society to a social problem.
• Publicize the social actions they carry out.

Objective “Acquire”.

• Attract new partners (individuals or companies)
• Collection of donations.
• Recruitment of volunteers and/or collaborators.

Target audience: Members or volunteers, not customers.

An NGO does not seek clients. Look for individual or business partners, donors, volunteers and/or collaborators. For this reason, each of these profiles must be defined in order to know which digital marketing strategies and actions to follow to arouse their interest in the cause.

It will therefore be necessary to define what are the interests of each of these groups, what concerns them, what is their way of life, their motivations, their social commitments, their purchasing power, etc.

Low Cost Digital Marketing Strategies for an NGO

A strategy is the path we follow to achieve our goals.

By digital marketing strategies for an NGO, I mean the specification of the actions that will be carried out on the Internet to achieve the objectives. In other words, to meet the 5 W: What we will communicate who we will inform you when, where – in which media – and What. “Strategy” and “tactical action” should not be confused. A very common confusion. For example, social media management is the strategy; and posting one type of content on social media is tactical action.

Qualified lead capture strategy

Nail lead capture strategy It consists of designing a set of actions with a single objective: to collect qualified data from potential partners or volunteers.

To capture the data and, later, start your conversation with a partner or collaborator, it is necessary to have a platform for sending and automating email marketing.

The mail marketing platform, Mailrelay, offers a free version for NGOs

For NGOs, the best option is to bet on Mailrelay. This email marketing web service offers a free account for NGOs with no limit for one year. Using this tool, you will be able to attract new members at no cost and keep your current members and volunteers informed of any initiative the non-profit is carrying out.

Thanks to this option, you will be able to save money, since there is no other tool that is free without sending limits or subscribers.

brand awareness strategies

A suitable brand awareness strategy It will help any NGO achieve its goals without committing large financial investments. It’s about doing actions with informational value so that the online and offline media echo these actions. Some examples would be:

• Conclude collaboration agreements with other entities committed to the same cause.
• Look for opportunities to be present in the media (interviews, opinion pieces, participation in debate tables, etc.)
• Build deals with influencers who help us get our message viral.
• Make good use of social media to actively participate in communities that champion our same cause.

Content strategy.

For content strategy I am referring to the planning, development and creation of valuable content that helps us communicate our value proposition, reach our target audience and capture their interest for later, and as we saw in beginning, to capture their data (qualified leads).

As for content, we can create an infinite number of formats: social media content, blog posts, podcasts, videos, infographics, ebooks, etc.. The important thing is that this content is always useful and relevant for potential partners or volunteers.

For example, if our value proposition aims to minimize food waste, we could well create a carousel on Instagram outlining 10 steps to avoid it.

There are different web applications that allow us to easily create this type of content, and many of them offer free or trial versions.

Loyalty strategies

It is as important for an NGO to attract new members or volunteers as to retain them. For this reason, it is also necessary for any NGO to design different loyalty actions in its digital marketing plan. Some tactical actions that can help us do this are:

• Sending personalized marketing emails on specific dates: birthdays, renewal of your subscription, thanks for extraordinary contributions, etc. For this we can well use – as I already mentioned – Mailrelay.
• Social media management. Thanks to social networks, we can generate an emotional connection with volunteers or partners, and involve them in the actions, activities or initiatives carried out.
• WhatsApp. You can also build loyalty by making good use of the WhatsApp Business application. It will serve as a service channel to answer any questions, report any activity or maintain direct communication with associates or volunteers.

Do you manage the communication or digital marketing of an NGO? Tell me! What strategies do you follow to achieve your goals? I read you

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Working in a digital environment involves constant updating. If the digital positions in a company must be aware of the latest developments, how can a entrepreneur What do you want to start an online trading? Today we explain what is digital entrepreneurship and what you should do to start with yours. You want to know more? Keep reading!

It may interest you: Master in Entrepreneurship

What is digital entrepreneurship?

Entrepreneurship is a concept that has been ingrained in business for a long time. Like everything, it is evolving and, how could it be otherwise, it has done so hand in hand with digital transformation.

The digital entrepreneur must go through the basic and traditional steps when starting a business. In this case, acting in a digital environment allows improve the process and extract key information supported by technology.

Process automation or data mining allows you to maintain a greater margin of maneuver and, therefore, minimize the risks of carrying out certain tasks I finish. Big Data is one of the keys that has helped entrepreneurs to launch a digital negotiation model. Let’s see it in greater depth.

How to undertake in the digital age?

The digital transformation we have thought that a different future is possible. As we have said, the development of new technologies such as Big Data, the Internet of Things, mobile devices or eCommerce are some of the many examples that are fostering a radical change in the workplace.

All these innovations allowed professionals create common projectsautomate thousands of functions that were previously done manually or wait for work issues at any time of the day

However, starting a business is not an easy task, which is why we have developed a list of steps to follow to build a successful digital business.

1. Commit yourself and understand the challenges involved in undertaking

Before creating your business, it is important to be aware of the challenges that may arise along the way. Here are some:

• You must have enough capital and cash flow to carry out your digital venture
• Discover a plan and a solid vision of your negotiation
• Find employees with purpose and get rid of those who do not contribute to your project
• Work more hours than you expect
• Receive rejections from potential customers
• Maintain a positive activity including moments of difficulty

2. Digital Employment Record

Intellectual property (IP) refers to the process by which a company can own the rights to a created product. Therefore, it is important that you follow the appropriate protocol to register your brand and protect your differentiating factor.

In the same way, verify that you are not violating any existing intellectual property rights or you may face legal problems without even starting your project.

3. Focus on creating a quality product

To be competent in the market, not only must a product be offered that results in a need and is differentiating, but it must also be of good quality.

Don’t spend an eternity waiting for your product or service to be perfect. One of the best ways to help make the product better is with early customer feedback. You can launch a first version and when you have the feedback, make the necessary adjustments.

4. Decide the branding of your business

The brand is more than just choosing a number, it is decided to decide an identity for your idea. You want to choose something that you like, but also conveys the experience of using your product and the problem it solves.

Consider the successes or failures of existing products associated with the number it removes and how it may affect adoption. This is the time when you should also secure the number of domains for your website and other associated marketing materials. This is also where you elaborate and internalize your elevator toneso you know exactly what to say to anyone who might ask you about your business

5. Make terms clear with co-founders

Not having adequate support for even the best ideas can ruin your execution. So if you want to search investors or accelerators to help you boost your project, you should know that one of the first things they look at is the founding team.

If you don’t already have one, we recommend looking for someone with a solid track record, with whom you have at least some history. The key feature is found in Someone with a combination of skills that complement each other.

In addition, both must be aware that they will work together with this person every day depending on the fulfillment of the objectives and that due to different circumstances, each one can take on more prominence at different stages of the development of the enterprise.

Having all this clear, an agreement between founders must be specified where it is determined:

• How will the capital be distributed?
• What are the responsibilities of each?
• What happens if one of the founders leaves the project? Is it possible to buy those shares?
• How will decisions be made at key moments?
• What happens if one of the founders does not meet expectations?

6. Create a marketing plan there is negotiation

In this step the execution of the enterprise begins. To do this, you must perform a marketing plan that includes market research, public purpose, analysis of the competition, and all the factors that help build a path towards the fulfillment of the objectives.

Make sure your marketing strategy includes the following:

• Fundamentals of SEO (search engine optimization) so that people looking for your products and services online can find you near the top of search results.
• Use social media to promote your business
• Participate in content marketing, writing articles for invitations to relevant websites.
• Issue press releases for any significant event.
• Red continues.

7. Make sure you have capital to finance your business

One of the most common mistakes when creating a digital enterprise is not raising enough capital, so we leave you the most common sources to turn to so that this does not happen.

Raising capital from investors is difficult and time consuming. Therefore, it is crucial for a startup to absolutely make its investor pitch platform articulate a compelling and engaging story.

8. Surround yourself with the right team

Building the right team up front is especially important in the early stages of small businesses. This means that you must carefully select roles such as:

• Lawyers
• accountants
• Contractors
• Staff employees and freelancers.

9. Learn to sell your business

In order to be successful with your digital entrepreneurship, it is important that you learn to communicate it. To do this, you need to have a speaker’s mindset where you can effectively explain your project and can not only attract customers, but inspire employees to want to work for your business.

10. Encourage yourself to undertake

In short, there are no limits that prevent our society from evolving towards a model in which people create their own digital deals.

The habits millennials its clear example of how the new generations advance hand in hand with technology. A generation that supposes 50% of the workforce and that, inevitably, it will impose new digital structures on companies. In addition, it has been detected that millennials prioritize teamwork, collaborations and entrepreneurship; moving away more and more from the use of a table and a computer and X fixed hours per day.

Advantages of a digital entrepreneurship

1. Agility: Startups are smaller and less structured. They are also innovative and continue to improve their business models, processes and portfolio. These allow them to adapt to disruptive technologies and changes in market conditions.
2. team culture: The employees of the ventures form a close-knit community that shares passion, beliefs and values. They must work together for the good of the company, its customers, and the world at large.
3. flexibility: Most startups support learning and have a higher tolerance for mistakes. Both factors enhance the versatility of startup employees.
4. Personalization: Being small businesses, startups can afford to deliver their products with a more personal touch. This creates a unique personal experience for our clients. This allows them to build lasting relationships with targeted offers and responsive solutions.

Digital entrepreneurship, the best of exits

The transformation of the digital telephone calls into question the current business model and positions digital entrepreneurship as the job of the future. The online environment allows professionals to autonomously direct the entire management process of their business; From registering the brand number to shipping the product to the customer’s home.

The current trend tells us that a high percentage of the professionals of the future will be independent entrepreneurs who create their own projects and that they have the contracting of agencies or freelancers to cover services they need. What is certain is that digital entrepreneurship has the advantage of cost horror thanks to the low cost of certain actions on the Internet.

As we see, Digitization questions the business model that has been hanging on for so many years and has defined society. We do not know what the future holds, but the evidence suggests that the new professionals will be entrepreneurs, specialists, digital and, above all, will be guided by motivation and passion to choose their professions.

If you want to start with the digital transformation and you are going to be an original and successful entrepreneur, you cannot avoid a good training. in the Master in Entrepreneurship Acquire the necessary knowledge to promote and accelerate your Startup, from the hands of experts in the sector.

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Learn to disconnect and accelerate the growth of your company

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