Dear reader, here we present have SEO mistakes they are probably making and that could be dynamiting your project. What are suitable? Very good question.
Here’s a sneak peek:
What am I going to find in this article?
1. Not being clear about your public objective
This is one of the most common SEO mistakes. When considering your SEO project you should limit that’s your target audience (This is the time to segment, based on criteria such as age, location, language, etc.). What can happen if you do not limit your objective?
who runs the risk of too general in your action. Cast is one of the worst things that you can do in marketing in general, but also in digital marketing and, above all, in SEO positioning.
2. Not having focus on the objectives
To achieve success in any project that SEO works You can not miss:
- A bone clear macro and micro objects well defined
- a good strategy to reach them.
- a good medicine.
However, it is important to note that many metrics and KPIs They can cause you to lose focus.
3. No keyword research
keyword research or keyword research an ground process for any SEO project worth its salt.
Not doing a good keyword research or simply not taking it into account in the evolution of the project can prevent targeted keywords from being attacked, the main ones or those that may have a special interest. For example, brand names.
4. No student the market
This is one of the most common SEO mistakes. By studying the market in which our project is framed, we can obtain high value information.
For example, to adapt our actions and satisfy the search for our public objective, it is very useful:
- to listen how to plant the SERP for our main keywords.
- hear the user search intent (Google Search Intent).
5. No web designer with good architecture
What is a good web architecture? Very good question. Let’s see it!
When we talk about a good web architecture we refer to a logical structure in planting the content of the website.
If you have a bad architecture in the website of your project, it is most likely that you are leaving a lot to be desired in the user experience (UX).
As a consequence, you will have a bounce pile but high It is decided, if the user does not listen to the web, it is more normal for him to leave it and not perform the unwanted action.
Therefore, the ideal would be to dedicate resources to planting a web architecture burn logic, intuitive over there easy to hear
6. Keep a static SEO strategy
Although we have insisted on not losing focus, it is necessary to be attentive to the sector in which we operate and to Google they must be constantly changing. For example, the user/traveler does not behave in the same way before the pandemic and the restrictions and after.
Furthermore, we must be prepared to changes and updates of Google, for example before changes in the presentation of the results in the SERP.
7. Copy limit
It will always be useful for us to know what the competition is doing, but we have to put the focus on our project and the user.
To do this, we must plant ideas that aim to help and add value to the userthat are original and of quality.
Creativity to power!
8. Not integrating SEO into the digital marketing strategy
Expect unified and homogeneous marketing strategy for all channels will help us optimize our resources and get the most out of them.
The idea is to establish a strategy 360 for the different departments. This can also be improved when it comes to generate synergies with the canal restaurant, within a digital ecosystem. For example, SEO and SEM can often complement each other strategically.
9. Focus only on capturing traffic
Many times we focus too much on wanting to capture more and more traffic, and we forget about the conversion. but, What good is capturing if we can’t convert? Capture and conversion must be two simultaneous objectives in new negotiations, and they must be worked on with the same intensity.
10. Not having control tools
As in all strategic planning, the last step is to establish a follow-up and control of the results.
but, How can we monitor the results in SEO? Let’s see it!
From SEOCOM we recommend you to have control tools for each project. this can help you Quickly locate unexpected changes or errors on the web, thanks to its alarms.
The son of us most useful:
If you know from the monitoring that everything is going well, you will do better with the SEO strategy you have planted. In return, if there is something that can be improved, we will try to apply corrective measures so that the project always goes as well as possible.