The image banks They are one of the most used tools in content marketing, because a visual element can make reading a text much more pleasant. In the visual element, we include photographs, videos, infographics, maps, illustrations or other elements that make the content more attractive to the user. However, many brands find that they do not have enough material to support their content, so they have to resort to stock images or videos.
We explain what exactly image and video banks are and which are the most used and popular.
New to the world of social media for business? Looking to create the perfect usernames and usernames for your social media accounts?
The Brafton team shares their social media naming tips in this infographic.
Here is a brief summary:
- Suppose someone already has your ideal username
- Check availability on all platforms
- Align your handles with your business name or domain name
- Choose matching handles for consistency
- Opt for the original name instead of punctuation
- Be concise
- Make sure they are easy to spell and pronounce
- stand the test of time
- Be prepared with a backup
Check out the infographic to learn more.
A version of this article first appeared on the Red Website Design blog.
One of the most interesting AI app developments of recent times has been Dall-E, an AI-powered tool that lets you type any text input – like “horse using media social” – and it will produce images based on its understanding of that date.
You’ve probably seen many of these visual experiences floating around the web (‘Strange generations of Dall-E Mini‘ is a good place to find more unusual examples), some of which are very useful and applicable in new contexts. And others are just weird and distorting interpretations, which show how the AI system sees the world.
Well, soon you might have another way to experience this guy’s AI interpretation, via the new ‘The Make-A-Scene system, which also uses text prompts, along with input drawings, to create entirely new visual interpretations.
As Meta explains:
“Make-A-Scene allows users to create images using text prompts and free-form sketches. Earlier image-generating AI systems typically used text descriptions as input, but results could be difficult to predict. For example, entering text “a painting of a zebra riding a bicycle” may not reflect exactly what you imagined; the bicycle may be turned sideways, or the zebra may be too large or too small.
Make a Scene seeks to solve this problem by providing more commands to help guide your output. So it’s like Dall-E, but, at least from a Meta perspective, a bit better, with the ability to use more prompts to guide the system.
“Make-A-Scene captures the layout of the scene to allow nuanced sketches as input. It can also generate its own layout with text-only prompts, if that’s what the creator chooses. The model focuses on learning the key aspects of imagery that are more likely to be important to the creator, such as objects or animals.
Such experiments highlight how far computer systems have come in interpreting different inputs, and how well AI networks can now understand what we are communicating and what we mean, in a visual sense.
Ultimately, this will help machine learning processes learn and better understand how humans view the world. Which might sound a little scary, but it will ultimately help power a range of functional apps, like automated cars, accessibility tools, enhanced AR and VR experiences and more.
However, as you can see in these examples, we are still a long way from AI thinking like a person or becoming sentient with its own thoughts.
But maybe not as far as you might think. Indeed, these examples provide an interesting window into the ongoing development of AI, which is just for fun right now, but could have important implications for the future.
In its first tests, Meta gave various artists access to its Make-A-Scene to see what they could do with it.
It’s an interesting experiment – the Make-A-Scene app isn’t available to the public yet, but you can access more technical information about the project here.
To make money with Amazon you have to sell your own products. Most of the companies that managed to bill relevant amounts of money do so in this way.
Right now we are in the process of creating and launching about four brands for Amazon. One is already launching and selling products. The other three are still either in the registration and/or product development phase. These are factors that should be taken into account.
At the time of registering the trademark
With the last two brands we have gone around a lot. Time and again we have been faced with having to make the decision if we want to go ahead or not because of proximity to other brands. You want your brand to be different from what exists. Sometimes you fall in love with a number but you can’t go ahead with it because of existing brands. It is better to abandon the first idea and look for a new one. The ideal would also be to have the .com domain available. That way you can also build a presence outside of Amazon once the brand starts to take off.
Multi-product or single-product strategy
We have it clear. To launch a product alone we do not make the effort. It is not, however, the case of other entrepreneurs in Amazon. A brand does not need multiple products. With a super-seller it can be more than enough but my philosophy is a bit like this. To register a super-seller is a luck factor. Having many small products that add up is work. The latter is up to us and the former is not. That is why I like to be in control of things, so I will always opt for a brand that is gradually launching more and more products on the market. The thing to keep in mind when choosing a sector is that there is that possibility of having several potential products for further development and launch.
It is important when launching a brand to have a target audience in mind. In the end, this will also help you create a differentiation in your products. It also means eliminating potential customers. This is difficult for many because it is a decision that does not seem to make much sense for novice entrepreneurs. Focusing on less means reaching them with more force because they will be able to identify more with your brand and with your products.
You see. They are basic things but they always are. You know what they say about common sense. We continue.
The beauty industry is today one of the most powerful, due, above all, to the large volume of sales it generates. With strong competition, leveraging every tool is essential. The application of inbound marketing techniques in the beauty sector can make a brand a benchmark capable of generating significant revenue..
Thanks to content marketing, you develop a strategy to connect with customers interested in the beauty sector. In the same way, you can follow a purchase process, as well as the degree of loyalty of your community.
How do beauty brands benefit from using inbound marketing?
Inbound marketing adapts low-investment techniques to leverage brand elements to build online visibility and build community. It provides direct business benefits without the need for additional advertising spend.
Beauty brands are benefiting from content marketing techniques by discover the method by which customers want to buy beauty products Of the brand. In addition, the decision-making process and the need of said customer to acquire these products or services satisfactorily are identified.
On the other hand, qualified marketing contacts (MQL) are increased and lead generation is improved, which in the long run means an increase in interactions. on the website or social platforms.
8 tips for creating a successful inbound marketing strategy in the beauty industry
The correct use of inbound marketing in the beauty industry can lead to a brand community that is more loyal to your values and active in your actions.
Now you can start designing innovative strategies to create successful campaigns.
1.- Improve search engine positioning through content
To be successful in your campaigns with inbound marketing techniques, you need to focus on quality content generation. And in parallel, activate a web page that offers relevant information to meet the needs of the user and the potential customer.
Likewise, it is relevant to provide interesting data on the beauty sector on your website and on your social profiles.
But attracting your potential audience to your brand is no easy task. Nevertheless, there are three concepts that will help you improve organic traffic and improve visits through Google searches:
- keyword research. Identify your brand’s buyer persona and research beauty and cosmetics related keywords. List ideas and visualize search volumes with tools like Google Ads Word Planner or Ubersuggest.
- SEO on the page. To improve positioning, apply SEO techniques to your content, such as information structuring, title, meta description, slug, and loading speed.
- Off-Page SEO. These methods are applied to positioning outside the web portal with the use of established techniques such as Guest Blogging or link building, among others.
2.- Open a YouTube channel and a podcast
The use of Engaging media content containing information about your brand can be a great attraction to boost your engagement. Start by creating a channel on YouTube, or another similar platform, to upload videos with valuable content for your subscribers, such as tips and recommendations for products of interest.
The podcast is an alternative that allows you to create weekly shows in online radio format. In this type of proposal, you combine the most dynamic content with innovative themes, for example, interviews with experts or introduce testimonials that allow interrelation and feedback with your audiences.
3.- Creation of leads to get more visits
According to Hubspot in its report “The State of Inbound” 70% of marketing agencies in their inbound techniques prioritize lead generation in sales opportunities. Your content alone will not be able to position itself and achieve qualitative traffic unless you develop lead generation strategies.
The basis is to create downloadable or subscription information. In this way, the new user interested in what is offered will add their information and data in a form. It will therefore become a track that aspires to be of great value in the future.
Some of the types of content you can offer include:
- Solutions. Customers are often looking for answers to the needs they have right now. The same thing happens in all sectors. Guides or manuals on a specific topic generally work very well in inbound marketing strategies for the beauty industry.
- Reports or statistics. Users interested in this area are constantly looking for information. Also, if you submit these reports as press releases for publication in the media, you get more external links and qualitative opinions.
- webinars. The contents of conferences or group discussions are an alternative to propose topics of interest to attract users.
- Free trials or free tests. This content works great for letting your customers know what your brand looks like. For its effectiveness, the ideal is to add a form that provides detailed and potentially useful information for the company.
4.- Use a database
Having complete information about your community and their preferences is a good roadmap for working on inbound marketing in the beauty industry.
Once your customers trust your brand, they provide more information over time. And, in turn, they want to keep getting interesting facts and new information about your products and services.
5.- Enable collection channels
Passive channels, from landing pages, forms on your website, or social media, are your first recruiting options. These media become a series of channels where your users access your brand indefinitely and can become part of your database.
On a landing page you have the possibility to continue to increase your number of qualified leads. In contrast, in other channels such as forms or social media, you need more frequent information updates to be more effective.
6.- Automation with lead nurturing
Getting a prospect to make a final sale starts with working on personalization strategies. These types of actions are based on lead nurturing, which offers brand support.
Moreover, it feeds the user through personalized content link and trusts the services provided by the company. Among its advantages are the following:
- Help improve the return on investment of your campaigns.
- It digs deeper into the use of your users’ data with useful insights.
- You save resources and time in the follow-up areas of your customers.
- You have less risk of rejections and dropouts in mass message content that is sent in a timely manner.
Another technique is the marketing automation application, in which a series of pre-designed and scheduled messages and communications. It uses personalized content that guides the buying process until you become an end customer.
7.- Generate a community
In your marketing strategy, creating your own community in relation to your beauty brand is the central point of creating content for a successful campaign. In this sense, giving visibility to profiles on social networks that identify with your buyer is your starting point.
On the other hand, to increase the number of followers on social networks, several elements must be taken into account, such as the frequent publication of content, causing interactivity in one’s own community and the massive distribution of content on various platforms.
Also running contests, sweepstakes and promotions will help you position yourself in the industry. Running social ad campaigns will help you add more engagement and interactivity, as well as expand your network of followers.
8.- Positive positioning of your beauty brand
The perception of your users will be positive with your content in the long run thanks to the fact that you share information with your audience that corresponds to their interests. With valuable resources, data, and topics that meet a need or solve a problem, you can positively influence the buying decision.
With inbound marketing, you get more engagement from your customers by creating positive experiences for your target audience. The purchase process is closer between the user and the brand, so a good impression is created to relate to the services and beauty products you offer.
It’s now up to you to successfully apply inbound marketing in the beauty sector. And so, establish the different dynamics and steps to follow to properly design your own marketing strategy. Start boosting your campaigns to build customer loyalty.
For information and advice on inbound marketing strategies, at Antevenio we have the tools to solve your problems. Just contact us and we’ll start promoting your new campaigns.
The post 8 tips for creating a successful inbound marketing strategy in the beauty industry appeared first on Antevenio.
One of the most frequent mistakes in an email marketing campaign is putting subjects that are not attractive and offensive to the recipient, which leads to the email being left unread and going directly to the trash. In order to avoid this and get your audience to open and read your email, in this article we give you 15 tips so you can create the biggest subjects.
Are you a qualified business professional or knowledgeable about effective time management? No matter what field you’re in, your experience has value and can earn you a solid income.
Do you want to know how? That’s pretty easy – just turn your knowledge into an online course and start selling it online.
The sale of courses has become a huge market. And best of all, almost anyone can enter that market today.
This guide will explain how create an online course step by step. If you are new to all this and don’t know where to start, this is exactly for you.
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1. Think of a course topic
This is probably the most important thing to do when developing a course. If you choose the wrong niche, chances are you won’t be successful. Fortunately, there is an absolutely sure way to choose the right one for you. And, as you may have already guessed, the best niche is what you do best.
Your area of expertise can be literally anything: marketing, painting, cooking, or even pet sitting. However, having deep knowledge is not always enough. In order not to get bored in the middle of creating the course or burn out, choose a topic that you are really passionate about.
In fact, you need three things to create a successful training product: knowledge, experience, and passion. They comprise a three-part rocket needed to make a good course:
2. Decide on the format
Now that you know what your online course will be about, it’s time to think about its format, whether it’s a series of video tutorials, a set of handouts and presentations, or a slide-based online course.
Of course, it’s up to you to decide, but keep in mind that the more multimedia and interactivity your course has, the more attractive it will be to your potential learners.
There is a wide variety of course development software on the market that allows you to create multimedia-rich interactive content with quizzes, drag-and-drop activities and hotspots, and role-play simulations. However, different tools will have different learning curves.
So, if you’ve never used such apps before and aren’t ready to spend a lot of time exploring the tool, opt for an authoring tool that’s intuitive and easy to use.
3. Chart your course
Regardless of the format you have chosen, you must create a course structure. In other words, you should divide your course into multiple modules and organize them logically.
Think about what you want to teach and formulate the main objective of the course. Next, break your goal down into several learning objectives—what learners should be able to do after completing the training.
If you have set up your learning objectives correctly, it will be easy for you to align them with their respective training modules, as in this example:
You may also want to break modules into shorter sections.
4. Write a script
A good script is essential to a successful course, whether it’s audio narration for a training video or on-screen text for a slide-based course. Here are some tips to help you make the best script possible.
- Deliver relevant content. Make sure all your content stays to the point. If you want to dig deeper, please provide this information as additional resources.
- follow the logical sequence. Keep ideas in sequential order, so students can get a clear idea of them and retain the information longer.
- write like you talk. Avoid difficult sentences and heavy paragraphs. Write in a conversational tone and use your students’ language so they relate to the information.
- use examples. When appropriate, use practical examples to explain the concept so that your audience understands it better.
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To make your course even more engaging, add images, charts, and other types of infographics that fit the theme. For an instructional video, you can also add annotations, graphics, and captions. These will help you hold your students’ attention or highlight a significant point.
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6. Offer a course to your students
Now that you’ve created a course, you’re ready to move on to the next stage: delivering it to your end users. If you have a website, blog, or social media page, you can start selling it right away.
However, you will have to deal with some challenges, such as payments and promotion. So if you want to avoid these problems, opt for a course sales platform that takes care of all this for you.
It’s a wrap! Now you know how to create a course and start selling it online. With a good amount of experience in some subject and the right tools, you can establish a real business that will generate great income and will be scalable.
Meta describes the advanced process of creating realistic digital avatars for the next stage of connection
While Meta has big dreams of a future Metaverse, where we all interact in fully digital environments, and where we can be and do anything in fully immersive worlds, there is a significant impediment to this process such as presently presents himself.
Can you guess what it is?
Apparently the metaverse is making legs obsolete. And while current avatars are also functional, in a basic sense, if Meta really wants to get people to engage with digital things, like clothing and other customization items, to make people more aligned with their virtual identity will require a better creative process, so you can build whatever representation you choose – right down to the laces of your virtual sneakers.
This is where this new development comes in.
As you can see in this new video, posted by Meta CEO Mark Zuckerberg, Meta is currently developing new technology that would enable the creation of more personalized digital recreations that simulate real human movement.
This could go a long way toward creating truly personalized and representative avatars, which Meta is also developing through its Avatar Codec technology.
As you can see from this example, which Meta shared last year, the ultimate goal is to allow users to create fully realistic versions of themselves for use in virtual worlds, which would include legs and a complete mapping of gestures.
If, of course, they choose. By the same process, you will also be able to change your appearance and change your digital identity according to your own expression. But the basic concept is that you’ll have nearly endless customization options, allowing you to conduct virtual activities with a fully formed representation of yourself, customized to your liking, and optionally outfitted with digital clothing, just like you. would buy clothes in a physical store.
This will open up a range of new opportunities for e-commerce, in terms of selling real items (because you can see what they look like before you buy) and digital items, which will be the expansion of the first NFT push .
Although there is a level of excitement about NFT profile pictures online, the real future of digital items is not in these cartoonish images, but rather in the virtual items, like digital clothing, that you you can buy and sell, and take with you to other items in the metaverse as you see fit.
Customizations like this have already proven popular in existing metaverse examples, with platforms like Roblox and Fortnite generating significant revenue from in-game customization options.
Users purchase the digital outfits, or “skins”, that they wish to use to represent themselves in these game worlds – but currently their use is limited to each individual property. The ultimate goal of the metaverse is to create a network of interoperable environments, where you can take these customizations with you – so if you choose to dress up as a banana character in Fortnite, then you can join a business meeting in the same character design.
These advanced Meta authoring tools are another step in that direction, and it’s interesting to consider the scope of possibilities they could facilitate in this regard, and where such developments will go over the next ten years.
What is the timeframe that Meta describes for its metaverse shift. While many are looking to jump in early and be in pole position for the next technological development, the reality is that these systems will take time to formulate and become more accessible to everyday users.
As a basic example – for an accurate avatar system to work and create a fully personalized 3D representation of you, you’ll need to scan yourself in a digital camera room, like the one in the meta video above .
This could possibly be another element of Meta’s retail stores, the first of which opened in California earlier this month.
Meta Store, our first physical retail and experience space, opening May 9 at our Burlingame campus (322 Airport Blvd, Burlingame, CA). Check it out! ???? pic.twitter.com/6UpKVOWiN5
— Boz (@boztank) April 25, 2022
It’s not there yet, but as Meta looks to expand its network of physical stores, it could also eventually add VR scanning booths where users can capture their virtual selves for these advanced avatars.
It’s still a long way off, but you can see where these developments are heading, which could have big implications, in a variety of ways.
Currently, it would be a waste of time not to take advantage of the potential of RR. SS., so don’t hesitate in your Inbound Marketing strategy with TikTok. this is a platform in recent years it has had significant growth, which makes it an excellent option.
The idea is that you can integrate the Chinese social network into your marketing plan so that you have a high-reach channel. Digital platforms are characterized by the virality of the content published on them, and you should use this to your advantage.
work with this great ally will help you drive traffic to your company’s website and achieve brand recognition. In addition, going to complement your Inbound Marketing strategy with TikTok with our channels is very simple. You just have to know how to do it the right way.
Recommendations to create your Inbound Marketing strategy with TikTok
The accelerated growth of the Chinese social network forced to include some more friendly options for brands. One of them is that it allows you to add a link in the description of the biography and develop advertising campaigns. But this is just a little bit of what it offers.
Therefore, it is relevant that you learn technical skills to create your Inbound Marketing strategy with TikTok:
1.- Study if your buyer persona is on TikTok
The first thing you should know before launching your Inbound Marketing strategy with TikTok is whether your buyer persona belongs to the public of this social network. Ten in consideration that not only Generation Z is the one that uses the application, a large part of the audience is made up of people from 13 to 30 years old.
Analyze both the age of your buyer, as well as their interests, preferences and habits. If you don’t adapt to the profile of the seas, Can you evaluate the diversification of your audience so that you can get more people with TikTok?
To find your target audience, you have to start by looking at content and creators similar to your business. Check that the publications have more and less participation and read the comments to know what people think, discover what you want, etc.
In this way, you will be able to find your audience on this popular social network. If you are realizing that there is a good amount of the public you want, then you already know that you can bet on this social network.
2.- Create your content and optimize your TikTok profile
If you found your buyer person on TikTok, enter it is worth creating your company account. Remember that the user number you are going to use must make it clear that it is your company. If you already have other social networks, use the same username on all of them.
Once you have your profile created, you must optimize it. As in most social networks you want to cook at home, add a photo/image depending on the line of communication of your company. Biographies are very important. since it is your cover letter, so it is recommended that it be brief, but highlight your brand values.
Likewise, it is also very useful that you place a hashtag of your own brand to facilitate the follow-up of your potential clients. And don’t forget to include the link to your business website, as well as your other social profiles. In this way, the audience will be able to learn more about your business.
3.- Design your Content Marketing strategy
A phrase that is repeated a lot is that of “content is king”, you are the exception in Inbound Marketing with TikTok. Therefore, to plan your Content Marketing strategy, define the start and the type of videos you are going to submit to. In addition to the techniques that you are going to implement to involve your audience in them.
You should consider that this social network is based on user generated content (UGC). So you must get your community involved with your brand to the point that they want to generate their own content related to your product or service and convert them into prescribers.
Focus on more creative and dynamic content without losing the purpose of your message. You can experience videos where you introduce people who are part of the company. Or create quick and easy tutorials on how consumers can use your products or services.
Bone “challenges”, dances or doublejes is characterized by being the most viral content on TikTok, so they cannot be left out of your strategy. Unlike other social networks, the public of this platform values fun more than visual quality.
4.- Use the hashtags
Another element that you should not miss out on in your Inbound Marketing strategy with TikTok is the use of hashtags. Keep in mind that these are the ones that give you the possibility to discover and create communities according to the same common point or theme.
In this case, it is appropriate that you create your own hashtag that identifies your brand. If you develop in the international market, it could be in English. For example, if you design a challenge, You can ask users to complete the challenge and upload to the platform using a hashtag that helps locate said content.
But it is also very important that you inquire about hashtags already created and positioned on topics related to your brand or niche. If you visit the Discover and Trending sections on TikTok, you will notice it. In fact, hashtags serve to join other challenges that are trending in your market.
5.- Improve TikTok Ads advertising
Among the Inbound Marketing strategy with TikTok is advertising through the same platform. It can be very useful to accelerate the results of your campaigns. But you should keep in mind that the advertising costs are a bit high, in fact, the average CPM is 9.17 euros (10 dollars).
TikTok Ads offers several configurable ad formats for your ad campaigns:
- Ads in the feed.
- brand hashtags.
- Top view ads.
- brand effects.
- Brand acquisition.
You also have the possibility of gaining publicity through Influencer Marketing strategies. Consider that this is the money in which tiktokers monetize their content.
6.- Lean on Influencer Marketing
Nowadays, implementing a strategy in social networks is synonymous with Influencer Marketing. And the statistics will prove it. digital Marketing Institute According To, so 86% of marketers have used them to generate sales or brand recognition.
Consider that influencer marketing has become popular because it is capable of generating quick results. But the key to success is filtering the influencers. This is a complex job, since it is not easy to determine which profile will help you achieve your goal.
However, the Chinese social network has found a way to simplify this search through the “TikTok creators market”. Once you join, you will be able to see the metrics associated with a certain influencer. With this data it is much easier to determine if an influencer is suitable for your brand, product and/or service.
In addition, it can serve to guarantee a good ROI, a metric that is undoubtedly relevant for the company that makes an investment.
7.- Measure the engagement of your content
There is no better way to know the success of your Inbound Marketing strategy with TikTok than by measuring the engagement of the content published on the platform. This is fundamental in any campaign that is launched through the different social networks.
This KPI is obtained by applying the following formula: [(número de likes + número de comentarios) / número de followers] x100 You will allow to see the commitment that your audience has in this red that had an abysmal growth in the last two years.
When you know the engagement rates, it is the right time to make decisions that give you the possibility of improving the content. So that in the next campaigns you can connect more with your audience.
Launch your Inbound Marketing strategy with TikTok
The rise of the TikTok social network has been truly exponential. And this has made companies look more closely at a platform that seemed to be just an entertainment space. Nevertheless, with its growth and popularity it has become an excellent window to advertise.
Now that you have the necessary Inbound Marketing tips with TikTok, you just have to put them into practice in your strategy. It is about integrating this powerful platform into your plan so that your brand gains recognition and your content goes viral.
His simple techniques, in fact, many of them, are applied in other social networks and marketing strategies in general. Only if you adapt to TikTok so that you can get positive results that are so hopeful.
And if expert help is required, Antevenio We offer it to you through our experience in Digital Marketing and Inbound Marketing so that you can identify your target audience and connect with them.
The post 7 tips to create a good inbound marketing strategy that includes TikTok appeared first on Antevenio.
The data is not deceiving: today, the mayor is part of the population that uses Internet access through a mobile device instead of doing it on a computer. According to different studies, openings of mobile emails have not stopped growing, while access from the desktop format follows an opposite trend. If you are thinking of working on your strategy of junk mailit is important that you understand that you are the designer sensitive and its importance in the results of your campaigns. Keep reading and discover the best tricks to create a designer sensitive in email marketing!
It may interest you: Master in Digital Marketing
What is design? sensitive in junk mail?
The designer sensitive in junk mail is a designer of an email that is created so that automatically to the sizes of different devices in order to achieve optimal interaction by users. According to a study by Data Axle, brands that use designs sensitive get 24% more clicks and 6% more opens than those using email not respondings.
Yes, Over the years, consumers have become more and more connected to the network through mobile devices, becoming an extension of our own body. Although many brands were slow to adapt to this format of junk mail due to the dlayout and rendering difficulties supporting HTML and CSS, making use of designers adapted to this screen is more the norm than the exception.
For those who still doubt the importance of adapting emails to mobile devices, we leave you a graph in which will change the Estimated increase in email use from 2017 to 2025. Taking these numbers into account, the need to prioritize that a user correctly read the offers or promotions that we send them seems evident. Read on and find out how to do it!
Tips for creating a designer. sensitive in junk mail
Given the unstoppable use of mobile devices in recent years, design with thinking in mind mobile first is essential. This means that the world has changed and that the need to adapt information to devices that can be used from a television to a mobile must first be addressed. To do this, we must make use of responsive designers who care about recording the best user experience in every situation. We give you five tricks to achieve it!
1# Adapt your emails to your main customers
Although there are many email providers on the market, the first thing you have to propose is tailor your emails to those with the highest market share. Second Litmus Email Analyticswith data updated to 2022, are as follows:
As you can see, only Apple and Gmail gather more than 86% of the current market share, so it must be urgent that our emails adapt to mobile phones, always keeping them in mind. Then you can think about the restaurant. Similarly, go beyond this data and analyze that of your target to see how these numbers change and create templates that you can reuse and edit in your housing campaigns. In this post that we published a few months ago, you can find different plants that you come well
Once mastered, you can go a step further and continue to improve your adaptability so that it is successful in the restaurant of email clients. Anyway, find out qualities are the 2 or 3 providers that use most of your objective and make sure your emails are perfectly designed for them. From this data, look for templates that you can use in your housing campaigns of junk mail. Without a doubt, you will optimize work time and offer a satisfactory user experience.
2# Design the layout sensitive thinking about the comfort of your users
The user seeks comfort and finds what interests him quickly and efficiently. Don’t forget to take into account that there are people with bigger fingers than others, so bet on big buttons and that they go with everyone (bet, at least, on those that have at least 44×44 px) to ensure the usability of your emails.
adams, make sure the text of your emails is legible. For that, it is key that you leave aside too small font sizes, something that improves by working with a minimum title of size 22 and a minimum body of 14. Finally, include call to action that draw the attention of users.
3# Remember that less is more
How to say the saying: a good ear, few words are enough. So do not insist on saturating users with what is necessary. Tell them only what might interest them and make your designers visually appealing. Of course: work on the quality of the texts. The design catches the eye, but the content is what determines that the user clicks or asks you in the trash.
Today, the content is what makes the user more or less close to the expected conversion. that sucks, be brief and concise without forgetting to transmit the message in an original and effective way.
Email marketing: the perfect guide to start
4# Shorten the conversion process as much as possible
The simpler and shorter the conversion process, the better. Increase confidence if you reduce the steps of the purchase process and make it an easy and quick process to carry out. As we have already mentioned, the user is looking for comfort, and even more so if the action involves spending money. Therefore, it makes it as easy as possible to achieve your goals.
A good way to do it is link your email with your trademark request. Offer to download it for them in an easy way, if they don’t already have it. If you check does not have an app, it will redirect the user to an adapted website on which the conversion process is pushed to carry out in the fewest number of steps possible.
5# Work on the matter of your emails
The matter is a critical point, and more, of mobile devices. It is the first element that the user sees, so it is decisive when it comes to finishing the opening of our emails. Also, it is important to keep in mind that each client displays more or fewer characters depending on its characteristics. Take care of those details insist that your affairs run smoothly on all mobile devices.
In the same way that happens with the care of the content of your emails, brevity must be habitual. Therefore, look for a brief matter that is well worked out and that manages to transmit the message of your brand in an attractive way create in the user a curiosity that the student has harbored you sending.
You’ve probably already heard that people are increasingly connected to their mobile phonessomething that must entail the efforts of companies to offer the user an easy and comfortable user experience so that they use their services through these devices, increasing the conversion curve via mobile.
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