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Meta has published a new guide to help brands make the most of online communities that, unsurprisingly, focuses primarily on Facebook groups, but provides a variety of considerations and tips that will help in any initiative based on Facebook. community.

As Meta explains:

“Over the years, we’ve seen more and more brands and organizations find success leveraging digital communities using Meta technologies, whether it’s for customer service, product innovation, loyalty and engagement, customer acquisition or retention. That’s why we developed this playbook, to show why it’s important for organizations to invest in the community and share the best practices needed to be successful.”

The 39-page playbook is divided into 6 sections, looking at how to build a community, key community building resources, meta tools that can help, as well as case studies to highlight how some brands have already had success with these. approaches.

And there are some helpful notes and tips, including pointers to get you thinking about how to build a community:

Meta also features an ‘ROI Framework’ for communities, which categorizes different initiatives into specific goal pillars.

There are also summaries of the community goals:

Plus engagement tips to help you maximize your efforts:

Meta then provides an overview of how its various community tools can help further these goals, while the last section of the guide includes information on how Canva, Marriott, Cocokind, Claussen and Tonal have used their Facebook communities to improve connecting the community and driving business results.

It’s a good guide, with a variety of excellent notes and pointers to get you thinking about your own community approach.

And with engagement with Facebook’s top news feed on the decline, groups may well be a key element to consider in maximizing your efforts, while an engaged community member is also much more likely to become one. a paying customer, due to their affiliation with the brand. beyond the basic transaction.

Even if you’re sure you know your opportunities, it’s worth taking a look and considering your options.

You can download Meta’s full ‘Community for Brands’ playbook here.

TikTok is adding a range of new ways to encourage engagement with your in-stream ads, with new “interactive add-ons” that, as they sound, integrate interactive elements into your video promotions.

As you can see from these examples, TikTok’s interactive add-ons provide a range of engagement features that invite users to take action on your ad, inviting them into the experience.

As by TikTok:

“Interactive add-ons offer a unique way to attract engaged viewers with popups, stickers, and other visuals. Viewers who have shared, liked or commented on a TikTok branded video are 150% more likely to purchase a product or service. Grabbing the attention of active consumers is made easier with these creative new enhancements. »

I mean, that’s probably a slightly misleading statistic in this context, because it’s based on current usage trends – i.e. people who are currently interacting with TikTok ads, not the ones you’re inducing to interact with these features.

You would think that people who engage with generic TikTok ads are more likely to buy than those who engage because of these new triggers, but even so, it could be a good way to elicit a response and build momentum. brand booster, with an interesting range of options to consider in your TikTok marketing approach.

As you can see here, add-ons are categorized into “Premium” and “Standard” add-ons, which aren’t about ad spend levels, but about your specific goals.

“Standard add-ons provide a way to achieve lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons provide a way to achieve upper-funnel goals, like brand awareness and community building. Both give you a unique chance to capture people’s attention in a format that resonates with them.

That said, not all of these options are available to all advertisers yet, with notes on TikTok’s help page indicating they’re still in testing. and not available for all accounts.

But they soon will be, and it offers a range of new options to consider in your TikTok marketing process, including some great ad prompts that can help boost your response rates.

The true effectiveness of these will depend on how you use them and how you can leverage the right triggers to encourage the next steps you want your potential customers to take.

This will take some experimentation and testing, but now you have a whole new range of options to try, which could open up great opportunities for your endeavors.

If nothing else, they certainly look interesting, and there will be some really interesting creative uses for these options that improve the performance of TikTok ads.

Definitely worth considering – you can read more about the new TikTok Complementary interactive ads here.

Do you love making funny memes? If so, you’ll love our list of the top ten mobile apps for creating memes. These apps are easy to use and allow you to create hilarious memes in minutes.

From simple tools that let you add text and stickers to your images to more complex apps that let you create entire memes from scratch, we’ve got you covered.

Whether you are a beginner or an experienced meme maker, you will love these apps to create funny memes.

So why waste time? Let’s review the apps to create stylish humorous memes.

1.Memo

Memeto is an application that allows you to create your memes directly from your smartphone. You can select from several templates or even create your own with fun text captions or expressions that fit the image perfectly.

You can add your photo or choose from its built-in memes and share them with your friends on social media platforms like FB, Twitter and Instagram. Their database of memes is constantly being updated which means there is more variety available for you to use when creating your memes.

key features

• The same creation in 6 easy steps.
• You can download the memes you like and use them later to create new ones.
• Share memes on all social media platforms.
• Same unlimited creation.

2. Mematic

Mematic is the best meme app for android users. It allows you to upload your photos and add text to them. You also have the option to share the memes with friends through social networking sites and send them via email or SMS.

This can be considered one of the best apps that allows users to create various types of memes including funny images. It is highly customizable and allows you to quickly access your preferred memes as the app shows the most popular memes at the top.

key features

• Create new memes or use the one that is fashionable in social networks.
• Share images of your favorite memes with your friends via email and SMS.
• Post images to Facebook and Twitter directly from the app.
• Customize memes with different fonts, colors and stickers.

3. Meme creator

Meme Creator app comes with some unique features not found in other meme apps. It allows users to create animated Memes, have access to more than 50 million memes with high quality content, download them with one click and much more.

It seems that this is the most powerful tool to create funny memes on Android devices. But it comes with a price. The app is available for $3.99 and might seem like an expensive deal if you won’t be using it often.

key features

• Share memes via email, Facebook and Twitter.
• Store memes on your device, share them later and access them offline as needed.
• Create animated memes with your favorite images.

4. Same faces

Meme Faces is the best app for you if you are looking for memes based on your facial expression. This app uses facial recognition technology to find the right meme that suits your appearance at the time.

The app has two options to choose from as you can upload a photo from the gallery or capture a selfie. Once you’ve captured the image, it searches for funny memes with your face and displays them before allowing you to save those images to your phone. You can also share them with your friends via email, Facebook and Twitter.

key features

• Choose from numerous funny memes with your face on them.
• Use photos from the gallery or take selfies to generate new memes.
• Get access to all memes from various categories.
• Share images via email, Facebook, Twitter and other social networking sites.

5. Meme Generator

Meme Generator app is the best for making memes. It allows users to create their memes by adding captions, text or any other image on the photo or video.

Meme Generator has many options when creating a meme. It allows you to change the font color, size and type and choose a background color or upload a custom one.

You can adjust the direction of the text and add shadows to it. One cool feature is the autosave option that allows you to restart editing a meme without losing previous work.

key features

• Upload your images.
• Add text over an image.
• Meme Generator is free to use and allows you to create as many memes as you want.

6. Easy Meme Maker

If you’re looking for an easy way to create memes, look no further than the Easy Meme Maker app. There is not much to learn here, and anyone can use it easily.

It allows users to add caption text on photos in the same way as most photo editing apps, allowing you to add stickers or write texts. You can also select images from the camera and edit them directly with text.

key features

• Create instant memes to share with friends using the app.
• Add various captions on images.
• Share created memes via email or social networking sites like Facebook and Twitter.

7. Memasik

Memasik is another great app for creating memes on your iOS or Android device. It is the only app that offers an ad-free experience for creating memes. The app comes with many features and unique images to suit all tastes. Plus, it’s free!

key features

• There are no ads when creating memes.
• Post created memes on social networking sites like Facebook and Twitter.
• Add multiple captions on meme images.
• Get access to all memes from various categories.

8. ZomboDroid Meme Generator Free

Meme Generator Free by ZomboDroid is one of the easiest apps to create a meme. Anyone can use it without much trouble to create a simple text-based meme in a few seconds and share it with friends instantly. The app has no customization options, but simplicity at its best.

key features

• Create text based memes using this app with one touch.
• Customize with different fonts and colours.
• Share generated memes through social networking sites like Facebook, Twitter, etc., or send them via email and SMS as per your needs.

9. Cinematographer

PhotoDirector is a popular meme creation platform where users share images, gifs, and videos with friends. The app not only allows users to create memes, but also helps people discover the most popular ones on PhotoDirector. You can check the latest memes on your dashboard or search for a meme you want to create by entering it directly into the search box.

key features

• Browse through the app to see the latest memes.
• Use pre-made templates to customize your meme.
• No watermark.

10.Memedroid

Memedroid is another good option for users to create attractive memes in a few steps. To use this app, select the same template, add an image or video from gallery, crop it and add text. Once you complete editing, you can easily save it to phone storage or directly share it with your friends/groups via social media.

This is good for Android users looking to create memes with ease. It offers various customization options, including background colors, fonts, images, and stickers. You can also post a meme directly to Facebook or Twitter with this app.

key features

• Create new memes or use the ones that are trending on social networks.
• Choose from a wide range of templates.
• Crop and add images from gallery, camera or video recorder.
• Add stickers and customize backgrounds.
• Save images to phone storage or share directly to social networking sites.

What is a funnel? What are the stages of the conversion funnel? In this article, you will see what a conversion funnel is, the types of funnels that exist and how to create a free funnel

A conversion funnel This is a methodology we use to plan and define the steps a potential customer needs to take to achieve a goal on our website.

That’s why it’s important to understand its meaning and know everything you need to create a marketing and sales funnel. First you will see the basics, then the steps to draw a funnel and its phases.

What is a Funnel or Conversion Funnel?

In short, a The conversion funnel in digital marketing is used to define the steps a user must take to reach a goal on our website.

What is the marketing funnel used for?

How to make a conversion funnel: the keys to being a funnel builder

In order to achieve a marketing, conversion or sales funnel, you must have a series of well-defined elements that I will mention below.

Things to consider when creating a funnel:

a) Define your target audience and buyer

This is essential, you can’t start selling something if you don’t know what type of audience or person you’re going to offer it to.

For this, it is very important to generate a model where define your target audience and buyer. Note that these are different terms.

You don’t have to have just one target audience, you can define several, since what you want to sell can be focused on more than one different profile.

of them) Be clear about your business model

It seems obvious, but it’s not. You must know your main sources of income for your project.

At the same time, you need to know what resources you have and what are your limits to be able to execute a sales funnel according to you.

You must also make a good representation of the different products or services that you have at your disposal, separating them by economic products or, from the start, mid-priced products, high-cost products, complementary services to another that you have already created…

3) Optimized content

The channel through which you offer content to your audience (blog, YouTube, Podcast, social networks, etc.) must be centered on the audience you want to attract so that they will later become your customer.

This is the initial part of any funnel, so if your service is to teach clients how to create a web page, there’s no point in creating content that earns “courses to learn Google advertising”.

If you do this, you will attract low-skilled users.

4) Create an irresistible offer

You have to offer something that people really want. And what is a product or service that really helps?

There is no magic formula, but fulfilling these aspects helps you create an irresistible service or product:

• Fixes a user issue.
• Report more benefits than features.
• Make your promise real and if you can prove it better.
• Generate urgency for them to hire your product and stick to the established time.
• Offer payment facilities to adapt to a greater number of users.
• Offer real success stories if you have any.

5) Create a lead magnet

You need to offer free content or a resource focused on what you want to sell in order to get quality leads, and then be able to work with that database you get.

something good examples of lead magnets It can be: PDFs, templates, guides, webinars, tools, resources, reports, ebooks… like the one you see in the image below.

6) Press the page

If you do the previous step, you will need to create a page where people can download the content you offer from the main magnet.

Here is an example of squeeze the page.

The only mission of this page is to be able to obtain the user’s datait avoids any link or vanishing point other than filling out the content upload form.

7) Trip wire

A good way to get qualified users to be able to increase the database is to offer a product or service at a reduced cost.

The price of it must not exceed 40 € and another major objective of this strategy is to “warm up” the public, since it is not the same to convince a user who has never bought from us than one who has already bought from us once.

Here is an example from Tripwire…

8) facebook-pixel

It is important that you install the Pixel of Facebook or the social network on which you will impact with advertisements in all these pages through which the user will pass.

This way, what you will achieve later is being able to impact them with remarketing ads.

What are the funnel or conversion funnel stages

Throughout the article, I told you that the user will go through different phases in the sales funnel and now I will explain them to you.

(Photo: Marshall Ponzi)

Content Types that you can create to attract users at each stage:

👉 TIP: Run social media ad campaigns to get leads independently at each stage of the funnel so that each user receives content tailored to their awareness.

I also recommend that you do remarketing campaigns for those who have not completed the actions you marked at each step of the process, as well as the email marketing funnel.

Types of conversion funnels

And to end the article, I want to tell you that there are different types of funnels that we can implement in our digital project.

I’ll leave this point in a nutshell, because later I’ll write a more comprehensive article on funnel types.

Example of a conversion funnel

And as a practical example of a good conversion funnel, I leave you a infographic by Vilma Nuñezfor me one of the best funnel building professionals in digital marketing, with her mega funnel which includes the three types of funnels.

(Infographic: Vilma Nuñez)

I think with this infographic you have a good understanding of the process of each of the funnel types and their value in increasing sales.

OTHER RECOMMENDED ARTICLES ON DIGITAL MARKETING:
👉 How to make a digital marketing plan step by step
👉 SEMrush guide: how to use its tools to improve your sales funnels
👉 How to use SimilarWeb to inspect your competitors and engage the buyer persona

Conclusion on conversion funnels

As you can see, creating a conversion funnel is very useful and in digital marketing I would say it is almost essential if you want to improve your performance and sales.

It’s a strategy that will help you get to know your target audience better and save you time, effort, and money when reaching potential customers that generate purchases.

I hope this article helps you understand this funnel and encourages you to learn more and create your own.

Did you already know the conversion funnel? Do you use a sales funnel in your marketing strategy?

If you like, leave me a comment on the article and if you liked it, I would be happy if you could share it on your social networks to reach more people.

To build community on Instagram, I will emphasize consistent posting of content and interaction. Scopri le nicchie e inizia lasciare commenti. Nel frattempo heals the massimo il piano editorial his Instagram.

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The community if Instagram was an important source of traffic for your work in social media marketing on this platform. Grazie a queste realtà, infatti, puoi trovare il tuo pubblico specifico. It is worth saying a nicchia market capable of generating attention.

Quell’attenzione necessaria al raggiungimento degli obiettivi. If you have created your personal and affiliate profile, you will now carry out your content marketing activity. This is only possible by creating a community on Instagram of success. Eat?

Cosa sono the community his Instagram

The meaning of this ends: a group of people with a common scope and a I share the interest We use the Instagram platform to communicate. This is the definition of the online community which can also be expressed through the social network in question.

another song, Respect for Facebook, his Instagram is not the chiusi of the group or the page that possono essere identifies as vere e proprie community. Quindi queste dinamiche si riuniscono around ai singoli profili che possono essere personali o aziendali.

Da leggere: come mettere scritta personal blog Instagram

I opened a community on Instagram

I will create an Instagram community for your store – more generally for the brand you manage – it’s one of the best ways to build loyalty, I will increase the investment Real and spontaneous, connect with your customers.

Raggiungere il target e combine it in a coeso gruppo e affiatato non è los stesso di fare pubblicità. A community is something different: the only thing if you feel part of the tutto perché molto più che essere an occasional client or a seguace senza una prospettiva. The community has interested condivisi e connessioni yes feed us in time.

How will I create a community for Instagram

By founding a community on Instagram, I will follow a series of fundamental passages che ti consentono di ottenere buoni risultati in termini di follower, commitment e monetizzazione. Instagram blogging purpose is mine

Raggiungere una soglia critique di seguaci fedeli I participate in all the internal discussioni per raccogliere l’intereste dei brand that vogliono investre in a certain nicchi per operare in termini di influence marketing. All that is possible is to follow some tips to create a community on Instagram vincente, I succeeded.

Identify a useful argument for your target

The first point to make a community on instagram vincente: analyze the answer, devi capire what is the decisive problem to face in your chain. You must be qualcosa che appassioni il pubblico e che non sia solo una valore por la tua attività. Non puoi chiuderti a riccio e iniziare a sbraitare editioncontentti che piacciono solo a te.

L’aspetto interessante è che hai già quello che ti serve per capire what argument to face his Instagram: the social platform in ospita – almost safely – a significant number of people who are currently creating content relevant to their project.

Non devi fare altro che metterti all’ascolto del target enclosing popular hashtag and rilevanti per il tuo setore. Scopri chi talk about your topiceat what you do and how much: use the instruments to monitor the competition and start capire quale sarà il tuo setore, come c’è più coinvolgimento e propensity alla community di successo sur Instagram.

Create a professional Instagram account

Ci sono valori e nascono amicizie all’interno di una community vincente su internet. Ma tutto nasce da base, e dopo aver anizzato l’argomento devi create a profile.

Aspette. Personal or salaried? I prefer the second option because I am willing to use a large number of additional instruments. Come the statistiche ahead.

Tra i passaggi has decided to create an Instagram profile dedicated to the whole community c’è la write a biography in shape. I have to be friendly and indicate a sudden topic, an argument, a predisposition to online discussion. Magari can indicate the topic with the Instagram hashtag or add a brand new one for your group.

Ragiona sul tuo stile personale your Instagram

To create a community of success, your Instagram serves personalità. Stai copy i competitor? Hai già failed. I will work on your own personal storytelling, I will use the images to show the human side. You can personalize your brand and create a deep – even emotional – connection with your community of followers.

Consigli, idea e suggerimenti devono essere farina del tuo sacco: the IG marketing strategy is based on its uniqueness. A uniqueness that if intravede ovunque, nelle job description It is possible to create a section on your Instagram. Always basata sui valori.

Create a planned editorial calendar

Scelto l’argomento, individuata la nicchia di mercato profittevole, aperto il profilo: no ti resta che pubblicare. Per farlo devi I will create an editorial plan by Instagram

It is worth mentioning a document that has a conto delle tue possibilità. This document serves manage the publication At the same time, enjoy the rotating story-based stream.

Thanks to the content plan, I will create an editorial calendar (like the example I saw above) in order to manage the pace of publication with the right determination. Che, ricordiamolo, is one of the main fattori per avere make your Instagram successful.

Come away grow the Instagram community

Adesso devi will build your community on Instagram. Dopo aver lanciato the basi – study of the competitor, analysis of the theme, creation of the profile with relative editorial plan – I will set up a series of social strategy to feed the interest group.

Devi away crescere the community on instagram in a natural way. Non per forza con metodi organici senza senza buye follower (azione vietata e sconsigliata).

Dai spazio ai content degli utenti

Sto parlando di UGC, user-generated content. I will nurture your online community so start this ever valid point: devi chiedere ai tuoi follower di send photo and video. Do you have an example of a community on your Instagram that follows what rules?

Save come lavorano da anni i social media expert from Gopro. I am a close community manager, always new photos and videos to feed the online content flow. I agree to transform the Instagram page into a time for sharing and confrontation.

Create a new section on your Instagram

I will not update your follower base with a linear post, stay. Invent new developments in your editorial calendar, propose new themes and activities. Invent the heading different and thematic. Poi monitora i risultati e scprio cosa va por la maggiore in modo da preferire il contentto di qualità ed Eliminate solutions less adapted to the community.

Reply to private messages

Il tuo lavoro non riguarda only la possibilità di scrivere commenti e rispondere alle persone che ti scrivono. Il tuo obbligo è also quello keep good report in private. The persone vogliono avere idee, confronti, consigli. No dimenticare and DM.

Public content with costanza

Have you created your community? pray devi feed her dearly. I’ll create an editorial calendar with Trello or Google Docs so you can create one of the regular backgrounds to have fun on your Instagram with your community: rhythm. Ogni how much should you post your Instagram? Even 20 posts per week there is quality content.

Secondly, this Later chart should be geared towards good pacing, it will increase reach and engagement. More visibility and co-involvement. Pubblica spesso, ma only when there is something useful per i tuoi utenti. The whoops no mercy have follower.

Chiedi alle persone di interacte

Nella didascalia di Instagram lascia a call to action by chiedere di lasciare the own opinione. I disagree but: use the Instagram story feature to increase coinvolgimento. Example of ad puoi insert gli adesivi by sondaggi.

Puoi aggiungere domande e sticker per incoraggiare le interazioni della tua audience. The person likes you and is interested in your own idea. The solution for I will create a community Say success on Instagram isn’t just about sharing posts.

Reply to comments and values

By far crescere la tua online community It’s not enough to create engagement and pubblicare beautiful photo: devi is also part of the community and what devi will do with the right tone of voice. It is worth saying what I used to write the Instagram post direction.

An example that voglio fare is quello di liver king, a bodybuilder who offers a way to find his own primordial balance. He responds to the commentary – ​​quasi tutti, i più significativi – e lo fa always con il suo characteristic tone of voice fatto di termini empatici e parla di se stesso in terza persona: fa part del personaggio e piace così.

Da leggere: how to create a community on Facebook

Did you know other esmpi di community your Instagram?

Questi sono i punti essenziali che, from my point of view, devono essere messi on the ground to create a community on Instagram capable of carrying vantaggi for your brand. Vuoi aggiungere every virtuous example? Is there any other request from your questo fronte?

Today I will show you comment create a zoom effect on an image in CSS. The idea is to give your web pages a bit of dynamism to get through this easy-to-set-up effect, which gives the impression of immersing yourself in a photo when hovering over it.

This can, for example, be used to value a clickable image, by showing the Internet user that something is happening when he passes the mouse over this specific visual or when he taps the screen on a mobile. On WordPress, this is actually used on category pages, for the purpose of valid post thumbnails.

Here is an example of zooming in with the view:

Create a zoom effect in CSS: general principle

The principle is simple to understand: we will “enclose the image” in a box… and zoom inside this box (as you can see with the example above, the image itself does not move on the page, does not expand on the page, it remains in the same space).

To handle all of this, we’ll use the CSS languagereference language for the formatting of web pages… and more claimed properties of the CSS3 language.

Firstly there is I owned it “transform”, which allows you to change the perspective of a visual or just rotate. It is compatible with name browsers:

We will combine this property with I owned it “transition”, which allows you to control the speed of the animation that will be produced, a story of fluid, progressive rendering, with a brutal and instantaneous zoom. Even chosen, transitions are compatible with browser names:

The CSS language has the advantage of being very open (the compatibility is wide), of not weighing down the web page significantly, unlike the effects managed in JavaScript, which can be more resource intensive.

Adding the zoom effect to an image in CSS: code to use

Depending on your situation, you will either:

• Occasionally animate a single imagealthough you can consider renting the CSS code directly on the page in question;
• Animate a set of similar images (e.g. all thumbnails of your articles inside a topic), although it will be almost better to rent the code in your site’s overall stylesheet.

Adding a zoom effect It will be broken down into 2 stages: on board, we all believe in a “boy” who will come to take care of the images on the images we want to apply the effect (with the HTML language); Next, we will define the animation that is developed in the box (with the CSS).

Enclose the image in a container

To begin with, you need to target the image or images to apply the zoom effect to.

South WordPress, you code your image in HTML usually looks like this (when you insert an image in an article for example):

<img src="https://www.notuxedo.com/wp-content/uploads/2022/04/effet-zoom-image-css.jpg" alt="Créer un effet de zoom sur une image en CSS" width="930" height="622" class="size-full wp-image-32416" />

You have the image link, the alt text that describes the image, its size (width and height) and “classes” that determine its formatting. If you don’t use WordPress, you can sometimes join much simpler version of the code thiswith only the image link, which is the only mandatory element.

<img src="https://www.notuxedo.com/wp-content/uploads/2022/04/effet-zoom-image-css.jpg" />

If you’re on the train modify a WordPress themeyou might have chosen something like:

<?php $post_thumbnail = wp_get_attachment_image_src( get_post_thumbnail_id( $post->ID ), 'montheme' ); ?>

This is a dynamic function that automatically retrieves the link from the “post thumbnail”, this is the thumbnail associated with an article. In WordPress, there are plenty of dynamic functions like this and when you try to modify your site for the first time, you have to do a little investigative work to try to understand “which function controls what” and find out at what place edit code.

For the example, I’m going to take an image that I insert into an article… like this cat:

At this stage, as you can check, no animation, no zoom on the image. The image link looks like this:

<img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" />

Without touching this link, I will “The Nurse in a Box”, which you will call “zoom-image”. Take a good look below, there already both a part that precedes the image link (<div class="zoom-image">) but also a part that fits the image link (</div>). We literally ill see the image in this box.

<div class="zoom-image"><img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" /></div>

Set image zoom effect in CSS

We will now create css code which defines what goes into the box. I’ll give you the full code… and then I’ll break it down to you!

.zoom-image {overflow:hidden}
.zoom-image img {width:100%;height:auto}
.zoom-image img:hover{width:100%;-webkit-transform:scale(1.3);transform:scale(1.3);-webkit-transition:1s ease-in-out;transition:1s ease-in-out}

The first online “.zoom-image” Determine that the image of the box in the way visible by zooming is not visible. In other words, if it overflows because it is enlarged (“overflow” means “overflow” in English), this overflow must be hidden (“hidden”).

The .zoom-image img line indicate that this time, we are interested in the image (“img”) found inside the “zoom-image” box: we force this image to occupy 100% of the available surface in the box (and on request that its height adapts accordingly!). Also, when zooming, you are sure that the image does not change after the tail.

The line .zoom-image img:hover Indicate what happens when you hover over the image (“hover” = hover in English). And precisely, what is happening?

• width:100% : Image maintains 100% width, it does not change except for the tail, it zooms in more than it affects the aspect ratio of the image.
• -webkit-transform and transform : it is the famous “transform” property which defines the type of animation performed. On the writing in two different ways (with and without “webkit”) to maximize compatibility with different browsers, both on Mac and PC. Here, the chosen effect is a modification of the scale of the image (“scale” = scale). In other words, a zoom effect. We multiply by 1.3 the size of the image (we could have chosen something else).
• -webkit-transition and transition : this is the property that determines the “fluidity” of the zoom effect. Here, we use the “easy-in-out”, a type of transition slow at the beginning, slow at the end for maximum fluidity… and we opt for an effect of 0.5 seconds. We could have chosen another type of transition, such as “ease-out” (fast start, slow until the end), “linear” (constant speed) or “ease-in” (slow start, fast until the end). end).

The cat image now has zoom:

If you have completed the transition, how can you confirm that it looks more “rough” beautiful.

For what purpose do you insert the CSS code?

If you add a zoom effect on an image in CSS in one place (on a page for example), you can simply copy the code from the body of your article, instead between “style” tags eat this:

<style type="text/css">.zoom-image {overflow:hidden}
.zoom-image img {width:100%;height:auto}
.zoom-image img:hover{width:100%;-webkit-transform:scale(1.3);transform:scale(1.3);-webkit-transition:1s ease-in-out;transition:1s ease-in-out}</style>

If you plan to use this effect on several images, it is best to copy it to the style sheet which controls the appearance of your site. On WordPress, here is an example of the “style.css” file of your theme or child theme. In this case, no need for “style” tags, you can directly copy this piece of code:

.zoom-image {overflow:hidden}
.zoom-image img {width:100%;height:auto}
.zoom-image img:hover{width:100%;-webkit-transform:scale(1.3);transform:scale(1.3);-webkit-transition:.5s ease-in-out;transition:.5s ease-in-out}

Creative variants of the zoom effect

You can perform some pretty cool variants of the zoom effect on an image, in combining it with other css effectsfor example color, blur or rotation.

Zoom in on a specific area of ​​the image

We reproduce the same principle: this time, I call my “box” zoom-zone, my image is therefore presented like this:

<div class="zoom-zone"><img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" /></div>

And this time, the CSS code does two things:

• In the image itself, I determine where to orient the zoom on a horizontal axis and on a vertical axis (using two percentages).
• When hovering over the image, I change the scale (“scale”) but this time with a coarse x4 zoom and I keep a small fluid transition effect.

Which gives this:

.zoom-zone {overflow:hidden}
.zoom-zone img {width:100%;height:auto;transform-origin:60% 50%}
.zoom-zone img:hover {-webkit-transform:scale(4);transform:scale(4);-webkit-transition:transform 1s,.5s ease-in-out;transition:transform 1s,.5s ease-in-out}

Zoom and color the picture

Can also combine zoom and play on color. This time, I call my box “color-zoom”.

<div class="zoom-couleur"><img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" /></div>

And I build my CSS code by adding:

• On the picture itselfa filter that caches the color and image in grayscale (“grayscale”).
• On hoverwe cancel this grayscale filter by setting it to zero so that the image regains its color, in addition to keeping a x1.2 zoom effect.

.zoom-couleur {overflow:hidden}
.zoom-couleur img {width:100%;height:auto;filter:grayscale(100%)}
.zoom-couleur img:hover{width:100%;-webkit-transform:scale(1.3);transform:scale(1.3);-webkit-transition:1s ease-in-out;transition:1s ease-in-out}

Zoom and sharpen the image

Another example: display a floating image, which will become clear when zoomed in. Same logic, I name my box “zoom-blur”.

<div class="zoom-flou"><img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" /></div>

And I put in my CSS code:

• On the image, a filter that creates a blur effect. The higher the number in parentheses, the fuzzier it is.
• On hoversame principle as for the color, I cancel the filter that causes the blur and I keep my zoom effect.

.zoom-flou {overflow:hidden}
.zoom-flou img {width:100%;height:auto;filter:blur(5px)}
.zoom-flou img:hover {filter:blur(0);-webkit-transform:scale(1.2);transform:scale(1.2);-webkit-transition:.5s ease-in-out;transition:.5s ease-in-out}

Zoom with a rotation effect

Come on, a little last one for the road with this “zoom-rotation”!

<div class="zoom-rotation"><img src="https://www.notuxedo.com/wp-content/uploads/2022/04/chat-exemple.jpg" alt="Chat exemple" width="930" height="620" class="alignnone size-full wp-image-32448" /></div>

For the CSS code, this time we apply an effect only when hovering. With the combination of x1.8 zoom and 45 degree rotation, it tells many that the spin is done in an anti-clockwise direction.

.zoom-rotation {overflow:hidden}
.zoom-rotation img {width:100%;height:auto}
.zoom-rotation img:hover {width:100%;-webkit-transform:scale(1.8) rotate(-45deg);transform:scale(1.8) rotate(-45deg)}

If you want to see an example of the zoom effect “in action”, use it on my travel blog’s home page to highlight the different destinations.

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