The sight factor is key to make a digital marketing strategy work. That is why it occurs to us to publish a post without an accompanying image or present a table without graphic resources that complement the text to facilitate its understanding, making it more attractive. If you agree with these statements, but still don’t know what Canva is, I invite you to continue reading. Discover all the offers of a free tool that allows you to capture all the ideas you have in mind and improve marketing results.
What is Canva?
it can go is a graphic design website created in 2012 with the aim of facilitating the communication design process in different formats and channels. Although it has been around for a decade, it is still unknown to many.
Its strong point is that handling is highly intuitive and very simple. Anyone can launch a composition of flyers, infographics and even ebooks, without being an expert. The complete catalog of free icons and images available to the user and the benefit of knowing what Canva is otherwise, the most common way to use photos for online publishing is for a fee.
Also offer short videos and free templates (over 8,000) it also offers an interesting collection of design tools that offer many good results.
The word freemium defines what is canvatherefore, if there is only one payment option that allows you to enjoy advanced features, with the base is more than enough to start.
How can you get started on Canva?
Canva makes it easy for you to create a poster or a flyer, although it will be just as easy for you to find the Items needed to create a custom business card, infographic, invitation, or program.
From something as simple as the header for an email, to something apparently as complex as an ebook.everything is possible within this platform, and without having to pay to use the tool.
Among the most frequent uses that it has known, templates and images are given by those who know What are Canvas? and knows its potential are these:
- Posts to publish on networks, from images to banners or backgrounds adapted to the channel of your choice: Facebook, Twitter, TikTok, Instagram, LinkedIn, Pinterest or YouTube.
- Content for marketing activities, such as flyers, newsletters, invitations, flyers, programs, videos, animated presentations, infographics or downloadable guides.
- Documents for professional use, from a presentation in an email, from an invoice to the CV.
- Knowing what Canva is means listening to its possibilities as an online design platform, but also the opportunity it offers to those who wish to print their designs and acquire them in paper format, and that the platform also offers this payment service.
Who can use Canva?
You don’t have to be a specialized designer to use Canva, in fact, this is its biggest advantage. It will be possible to enter, without having heard of its tools before, navigate through the different functionalities, choose a template, drag elements, create a composition and print it, export in .png, .jpg or .pdf to share on networks, after a few minutes.
You can use Canva whoever wants free high quality servicebut also the most demanded, who invest in the Premium version to access the advanced options.
How to use Canva step by step?
The first step to get the most out of Canva is to create a user account, an essential requirement to access the application’s desktop.
Once the profile is configured, a session is started and the question is answered about the purpose for which they are going to take advantage of the opportunities offered by Canva. The reason for launching this question is to be able to refine the suggestions that you will see on the main screen for content creation as much as possible.
At this time you can access the desktop. It is the main screen of Canva where you will find:
- A search engine.
- Types of designers.
- Designer tips.
- Filters and elements for compositions, sorted by categories.
- The index of all your designs.
If, for example, you decide create a post for Instagram, just go to:
- Templates. Choose them by going to the left column and choose the design that best suits your goal and the style of your account.
- Image. By pressing sober that appears you can change it, edit it and include additional elements, such as text or symbols.
- Additional items. You find them in the left column and drag them to take your composition to the place you want them to occupy. Just by clicking on them change their position as many times as you need.
- Download. When you think the Instagram post design in Canva is complete, you can download it in the format of your choice.
Canva Free or Canva Pro?
Each option has its advantages, although users of the free version are the majority. what do you choose?
- More than 250,000 free seedlings.
- Possibility to add your own images.
- 5 GB of storage to save your finished designers.
- 2 rugs for your designers.
- Possibility of collaborating with a total of up to 10 other people in your projects.
- Access the complete catalog of images, videos and animations and offers an improved photo search system.
- Possibility to add your own images.
- Option to keep images with transparent backgrounds and resize designers.
- unlimited storage
- Unlimited folders to save your designs.
- Possibility of including up to 50 members for your collaborative projects.
- You can submit fonts to your Brand Kit for the whole team to create consistent designs.
- Option to create custom color palettes and save them.
- Designer support service.
How to create an Ebook in Canva?
- Tree canvas.
- Registrar or initiation session.
- Find a template by opening a new page, according to the type of design you have in mind and choosing the cover, the back cover and the inner cover, or just some of them. From a template and start from scratch to create an ebook, or take advantage of a predetermined template and adjust it as much as you need to adapt it to the corporate image.
- Experiment with backgrounds, colors, images, illustrations, icons, and use photo effects to apply filters. Customize your design by providing your own photos if you wish.
- Remember that you can activate the collaboration functionality to design as a team.
- Keep customizing your designer
- Publish the ebook, downloading it in .pdf, and share it on networks or on your website.
An advantage known to those who know what Canva is is that this project will be saved in your folder. This means that you can always return to it to introduce variations, correct errors or update content.
Once you start using this tool, you’ll notice that it will be easier than at first and you won’t be able to do without it to give your publications and presentations a more professional touch. And, when you don’t know where to start, if its extensive library of templates and assets isn’t enough for you, go back to your folders to find inspiration from previous projects. Soon you will not be able to try how you could live without knowing what Canva is, which also offers you the possibility to appear through a link the ebook as a template so that other colleagues or clients can also work on the designs.
We marketers know that what isn’t measured doesn’t exist. For this reason, it is essential to monitor the results of our inbound marketing through periodic reports.
But the problem is that we live in a data-saturated environment, so it’s often difficult to know what to measure and when to measure it. In this article, we are going to discuss what is a inbound marketing results reportwhat information should include a good results report, what metrics are important in an inbound marketing report, and what information should we monitor daily, weekly, and monthly. (more…)
People create art with the most extraordinary materials, be it yarn, food or pencil shavings. Now you can add AI-powered technology to this list that can create artistic images. We’re talking about Midjourney, an AI-powered image generator that uses machine learning to create images based on user input.
To create an image with Midjourney, all you have to do is give it a few keywords and watch the image create before your eyes.
So, in this article, I will walk you through the process of creating an AI-powered image with Midjourney, where the only limit is your imagination.
Before you begin…
Midjourney is based on Discord. This means you will need a Discord account. You can create a free Discord account through their website or download the Discord app to:
Create AI Art with Midjourney
Once your Discord account is set up, follow these steps to create your AI art with Midjourney.
- Go to the Midjourney website and select Join the beta.
- This will open the Discord app. Here select To accept an invitation.
- As a new beta user, you may be eligible to create 25 AI images for free (which should be enough if you just want to experience it.) Check Midjourney’s pricing page if you want to create more.
- To create your first AI image, enter one of the newcomer rooms. These room names usually start with the prefix of
newbies-XX. If you’re on the Discord mobile app, click the hamburger menu in the top left to see the list of rooms.
- In the room, go down to the text area. Walk in
/imagineselect Fast (hurry Spaceand it will appear), add some keywords separated by a comma, then select send icon.
- Four images based on your keywords will then be created, as well as its progress, in percentage.
- When they’re done, that’s what you’ll see. At the bottom of these images there are several buttons/options you can follow up with. (WHERE/Upscale allows you to create a larger version of any of the images, v/Variation which allows you to create new variations of the image you select, and the refresh button will recreate four new images based on your keywords.)
If you just want to understand how Midjourney works, this is it. But if you want to download one (or all) of the generated image, continue.
Let’s say I want to upload image 4 in its highest quality, then I would scale it by selecting U4. And then you will see the scaling of frame 4 in a new dialog, along with its progress.
When scaling is complete, select High end up to Maxthen select the image and select the download icon to download the high resolution image.
That’s it. Now let your imagination run wild. You can also head to the showcase to get a healthy dose of inspiration.
Additionally, you can hover over the image to see the keywords usedwhich can be useful to help you create your next image.
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The objective is clear: bring your eCommerce to the success it deserves. So don’t skimp when it comes to soaking up all the interesting information we reveal to you to get the most out of it, like the latest SEO trends.
On this occasion, we go a step further and focus on this great ally that will help you design the right strategies for your e-commerce to succeed in style: your SWOT for e-commerce and its excellent combat partner, the CAME analysis.
don’t you know yet what is a SWOT for e-commerce? Keep reading: Rubén Bastón gives us the keys to understanding what it is and how to create an e-commerce SWOT and CAME analysis, with an example included. Don’t miss it!
What is a SWOT for eCommerce
Before you set out to unleash your troops in the battle to achieve the highest possible number of conversions in your eCommerce and increase sales for your business, you must design the appropriate strategies that will allow you to achieve the success you want and to achieve the success you want. achieve your goal.
That’s where it comes in SWOT, analysis of Weaknesses, Threats, Strengths and Opportunities. This will allow you to develop the strategies that will lead you to victory, revealing two parts:
- Internal analysis : analysis of your own business, through which you designate your strengths and weaknesses;
- External analysis: what the world has in store for you there, seeing the threats and opportunities you have.
What can be the weaknesses of an eCommerce?
In online businesses, multiple factors can hinder optimal business development: the perishable nature of certain products, delivery times, fraud, credit card problems or geographic locations.
Customer perceptions of reliability, purchase guarantees, or the inability to see or touch the productcan also represent difficulties for the implementation of an eCommerce.
Not all businesses have the same weaknesses, or are present to the same degree in all of them, but a SWOT analysis can uncover factors that need to be worked on for an online store to be successful.
Analysis of strengths
Whether it is already created or you intend to create a new online business, you must identify a Business idea. It never hurts to put on white what you know how to do better than others and determine your competitive advantages.
In short, we must analyze the factors that make us unique and that customers will appreciate.
Opportunities in a SWOT for eCommerce
There are two fundamental points. One refers to the environment, and leads us to assess the features and technologies that can help us grow our business and gain a competitive advantage.
The second aspect refers to the analysis of vulnerabilities of our direct competitorswhich will serve to discover niches where one can erode one’s dominant position.
This opportunity analysis must be done Continuously, since online markets and technologies are changing almost daily and new opportunities for e-commerce can always arise.
The information that we can extract from Big Data, SEO or social networks can provide us with data on consumer preferences or provide us with new promotional opportunities.
Watch out for threats
Is there change in the environment that could challenge the business model? Is it possible that there are legislative changes that will reduce the competitive advantage? Could one of the big companies in the sector, like Amazon, make the jump to our specialized sector?
Although the business idea is currently exclusive and underutilized, it is quite possible that there are already other companies interested in entering this untapped niche.
Every entrepreneur must be aware that what is today an inexhaustible source of opportunities, in a few months, it can become a real commercial battlefield. Particularly in sectors related to new technologies or with high added value.
When to use the SWOT
Of course, as Rubén explains, this analysis should not be kept as a tool to be used only at the beginning. You will see that It is very useful when approaching any project, even if it is already running. To understand how important it is, you can imagine the SWOT as a photograph that allows you to see where the company is.
But remember! Doing your SWOT for e-commerce and leaving the problem there shouldn’t be an option. This will be your initial guideline to begin the great battle for success, but not the only one. Do you want to see a practical example of SWOT for e-commerce?
In the video, Rubén Bastón presents us with a very interesting SWOT for e-commerce that can serve as an example for yours.
I already have my SWOT and now what? CMEA analysis
Now that you know the battlefield from the e-commerce SWOT you have prepared, it’s time to keep moving forward on the path to success. How design strategies for success with information extracted from the SWOT? This is where CAME analysis comes in, which refers to Correct, Cope, Maintain and Exploit. How? Stick to the diagram:
- Fixed weaknesses;
- We face the Threats;
- We maintain the forces;
- We exploit the opportunities.
CMEA analysis allows you to multitask and create your strategies based on the scenario at hand, separating the externals from the internals. So, with the CAME analysis you get:
- Compare your opportunities and strengths: which allows to develop offensive strategies. You are strong and there are opportunities, attack!
- See and correct your Weaknesses when there are Opportunities: there is an opportunity, but you are weak in this area, you need reorientation strategies.
- Defend against threats using your strengths: here defensive strategies will be your best allies.
- Perceive the threats in relation to your weaknesses: Avoid disaster with survival strategies.
How apply your CAME analysis to your SWOT for e-commerce? The example that Rubén Bastón gives us in the video on an eCommerce technology will help you very well to understand how to put it into practice.
Keep in mind that although he is talking about a type of e-commerce that is very common today, such as technology, what he is telling us is applicable to other sectors in which you can move, such as a rural house, a TSA… Have you ever made the most of your SWOT analysis for e-commerce and CAME? Tell us about your experience!
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The decentralized cryptocurrency exchange uniswap currently negotiating with 7 loan protocols NFT to allow the financialization of NFT. the product manager NFT ofuniswapScott Lewis made the comments in a tweet on Tuesday.
Uniswap is looking to work with a number of lending protocols NFT to solve two big problems in space. This as AMM seeks to be the interface for all liquidity NFT.
Lewis’s tweet reads: “We are now in talks with 7 loan protocols NFT. We will work with everyone to resolve liquidity fragmentation and information asymmetry. This is the first step towards building financialization NFT. »
The lending platform NFT allows proud owners of JPEG files to guarantee their assets. this in your providing instant liquidity Preserving your assets for the long term. While Lewis was eager to articulate the benefits of involvinguniswap in space, he was more reluctant to allow the community to speculate widely. This when it was only a matter of mentioning the specific actors involved.
Bonus: The Philippines SEC is seeking advice from Binance to effectively regulate cryptocurrencies.
uniswap in the market NFT
uniswap recently made a significant breakthrough in space NFTwith the acquisition of the aggregator NFT Genius in June. Genius allows users to search and exchange NFT across multiple platforms, with the promise of saving customers time and money.
This day, uniswap apparently looking to repeat the feat with loans NFTpromising more cash and better information. What uniswap declared it after the acquisition of Geniusthe company seeks to integrate the NFT “in our products, starting with the application web uniswapwhere you will soon be able to buy and sell NFT in all major markets.
If Uniswap can also achieve the liquidity feat NFTthe society could become a major player in this field.
See also: Coinme adds 6 additional cryptocurrencies available for immediate cash purchase.
Have a Web page is to have a window open to the world and that, whatever our objective it is always recommendedalthough we often face the problem of not having enough resources to be able to have it.
Therefore, in this post we tell you how to create a website yourself and almost for freefor a little more €1 and super professional.
What will you find here?
We will also see what we need before putting “let’s go” and some tools free to help us with our website and your brand.
What you need to create a professional and free website
Before putting create your website It’s important to be clear about the things we’re going to need in the process.
On the one hand, we will to hire two services, hosting and domainand in the third section of this article we teach you how to hire them for 1 € (that’s why he “almost free” in the title). The two services are generally contracted in the same service.
Service accommodation is the rental of a web server connected to the Internet on which to host a website, while domain This is the name and address that your website will have on the Internet, through which people can find and access you.
If you are a beginner and still do not know much about these terms, I leave you this post in which we go deeper into this subject:
On the other hand, when we start designing our website, it’s important to have already done the more abstract part of the job, like being clear about the purpose of our website (and therefore be more or less clear what we mean and therefore the texts we want to add).
It is also important to be clear about the structure and the pattern targeted, as well as the typography, colors or media files we wish to have on our website. In summary, I leave you this list with the steps that I consider more advisable to follow:
- define the objective of your website. It is not the same to offer a web page for your business, your personal brand or an online store. You must be wondering what is What do you want to get Yes to transmit through your website, and based on that, we will choose the following.
- define the the content and structure of your website. For example, if it’s a business, it might have the following pages: Home, Services, Contact, and Blog. Once you are more or less clear (this is something that can vary, of course), I recommend you grab a pen and paper (or a blank sheet of any text editor on your PC) and make a sketch how you want your main page to be (what content do you want me to show).
- Write the texts for your website and collect the pictures or videos what do you want to show
- Choose the typography and the colors. If you have already defined a brand, use them. If not, it’s time to investigate. This is quite a broad topic and we go deeper into it in the next section.
Create a webpage it’s not a complicated jobbut it is necessary to follow some steps so as not to get lost along the way or slow down a lot, and in this post we see each step, until we have a web page like the one you can see here:
The best tools for creating web pages
As we saw in the previous section, before we get to work creating our website, we must have certain things prepared or established, such as color and typography brand or pictures that we want to use. In this section we show you the best tools free to get it.
Choose your website colors at Coolors.co
The colors of a website are part of the design and identity of the brand, so it is importantor at least recommended, that they make them think and establish before starting to create the web.
If you still don’t have them clear, I leave you this website called Coolors.co where you can get inspired by palettes of colors created or search for the colors with the ones that suit you best:
From the section of “Generate” you can see paleras that people have created and from the section of “Explore” you can search for the best combinations of your or your colors.
Google Fonts: Where to Find the Best Fonts for Your Website
In the same way as colors, typography of your brand is something essential and in which you must invest time. Google fonts is a Google page where you can find many fonts and can be used as “Catalog” fonts for our website.
Of course, not all Google Fonts are available in WordPress, so I recommend not choosing any. “too original”.
Image banks to find the best photos
If you don’t have your own images and need to add some, remember that you can’t get them directly from Google, as they may be copyrighted. That’s why I recommend you take a look at image banks (like Pixabay or Pexels) where you can find royalty-free images.
How to create your own logo
A Logo is a quick and useful way for people to recognize and remember your brand or business.
Ideally, a design professional would design a logo for us, but since many times we don’t have enough budget, or we’re just starting our project, we can do it ourselves.
One of the most famous websites for doing this is Canva, where you can find designs that you can customize yourself.
How to Build a Free Website From Scratch
In this section we see how to create a website from scratch step by stepfollowing the steps we named in the first section.
In this case we will use the version of wordpress.org because we consider it far superior in terms of design possibilities and scalability of our project.
Step 1. Almost Free Hosting and Domain Recruitment
Usually prices for a hosting service are around 5-10 €/monthand with that Ionos offer you can get it for 1 €. Of course, you have to keep in mind that the benefits are not the same, but the quality/price ratio of this product is more than acceptable.
Step 2. Installing WordPress
As we have contracted Ionos, we will use your car installer, and we will not have to do much more than enter our access data to achieve this.
Step 3. Basic WordPress Settings
We start with a few basic WordPress settings to refine our future website.
Step 4. Customization: Download and install free themes
The WordPress Themes are predefined structures that you can apply to your website that give it a style and aesthetics. There is a library with hundreds of them where you can choose and then customize to your liking.
Step 5. Install free plugins
The next step we need to do is install Elementor pluginwhich, as I told you in the previous section, is the one with which we will design and layout our website.
Step 6. Creating our website pages
The next step we are going to do is to create our website pages. For a local business like this example, typical pages are:
- A premiere of beginning which is going to be the landing page.
- other of services in which we say what we do, in this example we will describe the type of treatment that is available in our clinic.
- other of contact where will we put where they can find us.
- Finally, one of Blogwhere we will upload different items.
Step 7. Homepage design with Elementor
One of the great advantages of wordpress and of these builders is that it works with drag and drop method, so we won’t find any problem even if you don’t have any knowledge of web design.
Video how to create a free professional website step by step
In this section I leave this video in which we tell you everything we have seen from How to create a professional website (almost) for free:
•Reading time: 4 minutes.
Content Manager at @FromDoppler. Lover of reading, maté, the practice of yoga and nature.
wrote 15 posts
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A great and valuable opportunity to position your brand and increase engagement is to leverage calls seasonal dates that can help you share content, products and services related to an appropriate theme. On this occasion we will see more precisely: how to adapt your communication for Children’s Day.
Email campaigns as digital toy stores
In the days leading up to important dates, users browse online stores or visit stores to find the perfect gift. For Children’s Day, many parents, grandparents or uncles are looking for a good price and the right gift to honor the youngest members of the family.
This is when your brand should be on the moment zero; that is, the precise moment when consumers have a need and seek their answer on the Internet.
Beyond adding toys to the catalog and analyzing the top-selling options, it’s time to optimize your email marketing strategy. Did you know that Email Marketing is the digital channel that generates the most sales?
The idea is that your brand is so sellable, pleasant and close to what would be the window of a toy store; For example, lately there is a trend regarding STEAM toys (which for its acronym in English are those artifacts that have themes of: Science, Technology, Engineering, Arts and Mathematics) whose main objective is to awaken the childhood curiosity and ingenuity.
In Argentina, children between 0 and 17 represent 30% of the population, so more than twelve million children expect to receive a gift for this special date. Source: Unicef Argentina.
Some optimization opportunities for your sales:
- Update the content so that when a user searches on Google, they find your toy store before the competition. Want to know how? Here is an article with “Four key tips for getting started in the world of SEO”. For example: “gifts from the witness game”
- Offer promotions or discounts on more than one product.
- Perfect the logistics so that the delivery is correct and on time.
- Consult with your buyers after the sale to see how the product turned out.
Creative ideas for this children’s day
As we mentioned earlier, this date is an incredible opportunity both for the visibility of your brand and to increase the sales of certain products. We show you 3 great ideas that you can add to your communication strategy in the days leading up to Children’s Day.
Connect with your audience from the snarration: Use the power to tell a good, engaging story. It doesn’t matter if you post a photo or a video, you can take inspiration from this excellent Example of coke.
Take advantage of the power of storytelling to tell your users why this product is great, the benefits and the possibility of linking it to a childhood story in this case. Use the power of emotional marketing in your favor!
Feed your strategy with social networks: This channel will serve to connect with potential new customers and retain those who have already purchased from you. You do not know how ? We leave you some ideas:
– Share a question box and see what content users expect to see
– Responds to all your comments on feed posts
– Create seasonal photos and videos for that date
– Try to make yourself or your team appear in the content and generate much more proximity.
– Show how the toys are used or explain in a video why children prefer these options.
Organize a giveaway: A simple and effective action is to generate a raffle with a star product of the season. This will generate a lot of repercussion in your social networks and increase visits to your website. Awesome, right?
Take advantage of Email Marketing as a communication channel: Download this email marketing best practices resource with tips you need to follow to make your campaigns successful and connect with your customers.
Finally, let’s see some advertising campaigns that have been very successful, they have remained in our collective unconscious, where the protagonists are the smallest. Do you remember? Tell us! 🙂
- Did you like? Share it:
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Do you want your business to be recognized on Google? To make it it is important that you know your business in Google My Businessa tool that will help you stand out from the competition to attract local customers.
Also, if you optimize your trading profile on Google My Business well, you will likely qualify for trading on the first few pages of business results, where higher reach means.
If you want to know more about this tool, throughout this article we will show you some tips that will help you create a good profile of your business in Google My Business so that you can take advantage of all its benefits and take your company to a new level. .
How does your business perform on Google My Business?
google my business are SEO tool for SMEs designed to ensure that digital deals tend to have a significant digital presence through Google.
Thanks to this tool, it is possible to attract new buyers and improve the trust of your brand. In addition, it can serve for local SEO, so you can help users who are a few kilometers away from your business.
This means you can get closer to your buyer personas organically and in this way you will achieve the expected conversions.
The best thing is that it is a practical, easy-to-use and totally free tool that you can use from any mobile device or your computer without having to know how to program or design.
Advantages of presenting your business on Google My Business
If you want to mark or negotiate to be recognized by users, it is important that you enter a good position in the most used search engine in the world, Google.
Google My Business will not only help position your brand, but also if you manage good content you will appear first in the search results when someone searches for a product or service related to your company.
Here we will show you some advantages that you can obtain using this tool.
Management of your negotiation information
In one of the sections you can manage your business information and include data such as telephone number, opening hours, website, etc., to improve the image of your company and increase the visit of your website.
It shows users the address where your business is located and even has the ability to include icons that can help customers communicate with you more easily.
Learn about user interaction
With your business on Google My Business can integrate other tools like Analytics that will allow you to obtain detailed information about the interaction of the users that will serve you for your conclusions about the return of your marketing strategies.
Knowing the behavior of users with your business will help you to properly define the strategies that will work for you to obtain better results and thus be able to achieve your goals. digital marketing objects.
Promotion of your products
The negotiation possibilities in Google My Business are amazing. In one of these sections you can show your products with images, description and price, and include a purchase button that will be directed to the user to be able to acquire it.
And although it sounds interesting, you can also promote your new products, announce upcoming events, discounts and special prices.
Upload media content
That’s how it is! With your business in Google My Business you will be able to see your images and videos to show your business to the public. A good strategy is to add your business logo as a profile photo to improve the identity of your brand.
Tips for creating a business profile on Google My Business
If there’s one thing you shouldn’t overlook, it’s that It is important to create a good profile on Google My Business to consolidate your business.
Before you begin, you’ll need to make sure your business is registered and verified on Google My Business. To help you make this process easier, you can pay attention to the tips that we will show you below. Keep reading!
1. Create a Gmail business email
The first step is to create a business Gmail email. To make them you must access the official site of google my business and then click on the “Create account” and start filling in the requested data.
If there is a problem with Google where you want to log in as usual, please go to the official Google My Business site and click “Continue”.
This step is important, since it will allow you to store all the information in the Google cloud, such as: contact list, documents, photos, etc.
2. Contact details
When you have created your corporate email, it is time to indicate to the platform the basic data of your business, such as:
- organization number
- opening hours
- website address
- Phone number
- Business management
Indicate the field or category of your business to improve user experiencefor example: if you have a hamburger restaurant you can indicate that you are a fast food restaurant.
Also, an optional panel is available where you can indicate the areas where you offer your services. From this form you can improve local SEO to get more organic visits.
In case you do not have a website you can take advantage of tools such as google site where you can create your own cooperative site.
When you have completed everything, you recommend that keep your data up to date so you can get the most out of this tool. Likewise, if you want to improve the confidence of your brand, you can add photos of your negotiation.
3. Payment methods
From the company information section you have the possibility to indicate the payment methods that you accept in your business, such as credit cards, debit cards, bank accounts or other payment methods.
To do so, simply access Payment Profileclick on payment methods and then select the payment method of your choice.
It is important to mention that when you add a credit or debit card to your profile, Google will make a small amount to your account to verify its validation. It will be paid back over time, so you don’t have to worry.
In the event that you trade in the United States, instant verification may be requested, there is a process to take up to 24 hours.
However, you recommend that checks such as the payment methods that are accepted in your country that you can add to your business profile on Google My Business. For more information you can access To who.
4. Interaction with customers
With Google My Business you can interact with users who have visited or tried the services and products offered by your business.
Likewise, you can respond to customer reviews and they can rate based on their experience. It should be noted that those companies that respond to comments generate greater trust and receptivity among users.
You should not forget about the not so positive comments or complaints about your business, it will help you improve your service, apologize when appropriate and understand how their experience was. Remember that you must always be professional, attentive and friendly.
5. Link to website and social networks
The last tip is one of the most important if you want to generate leads in your business, it is to add links that direct users to your website and social networks.
To do so, once you have created your account and logged in to Google My Business, you can go to the “manage hours” section and then select the location you want to add, in this case your business’s social networks.
Then you will find a list of Social Networks where you will have the possibility to connect your accounts with the platform so that users can access it in just a simple click.
When you have finished adding the requested data and completed all the information about your business, it is time to check what you know
You must first receive a card that will be mailed to you, which contains a code that will be used to verify that you are trading on Google My Business. If everything went well, you will be formally registered with Google.
In short, there are many possibilities offered by Google My Business that you can take advantage of to comment on the competitiveness of your business so that with this training you can reach more potential organic training customers.
If you want to save more time to improve your position and increase the visibility of your negotiation,contacts! In Genwords We are specialists in SEO positioning.
If you liked this article, you may also be interested in:
Local SEO: Important What it is and Why it is to Attract Customers
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Endless reviews. Countless missed opportunities. Missed deadline after missed deadline.
Does it look familiar to you?
See, my SEO agency also had to deal with the same content hiccups…until we adopted SEO content briefing and made it our own.
What is a content summary?
A content brief is a document that tells a writer how to write content. A “content piece” in this case could be a blog post, product description, service page, landing page, collection page, etc.
But there is more than one Type short content. For example, an agency writes a creative brief for your editor to run an advertising campaign. A high-volume content farm pulls AI-generated summaries for its team of content writers. Or, in our case, we carefully (and manually) create SEO content summaries based on keyword research and competitor analysis.
Generally speaking, writers follow SEO content roundups to create content that targets a specific keyword. If executed correctly, that content can gain more organic traffic which is also very likely to convert.
SEO content summaries typically include general information about the task (such as word count, topic, etc.). But they can also provide more detailed information about the purpose of the content and even function as a rough outline. We tried both methods and found that the latter outperforms the former; more on that shortly.
Why is an SEO content summary important?
Even a short summary of SEO content is helpful because it tells the writer what to write about. Without one, a writer shoots in the dark and often misses the mark. That’s because not all writers are SEO experts (and the reverse is also true).
Before consolidating our current process in Loopex Digital, our reports were just a keyword and a word count… and that was it. We noticed that writers were submitting drafts that weren’t optimized for search engines. The content “spoke” to the wrong audience. And above all, there was no clear strategy.
So we learned from this and gave the writers a keyword, a word count and a brief description of what the content was supposed to say. And although we found the content made better than beforewe wanted content to perform as well as possible.
This process evolved over several iterations into the one we use today. (In fact, it’s the same process I used to write this exact content! Here is the summary of content used)
We now provide each writer with a highly detailed and structured SEO content brief. Each summary includes a primary keyword, secondary keywords, word count, topic, style, anchor text, destination links, a list of competitors, and an article structure. We also provide context, such as describing the target audience, keyword intent, and overall goal.
We notice that when we control SEO, our writers have more space, time and freedom to control creativity. In the end, every piece of content is optimized for SEO Y is attractive. Because of this, articles written according to our roundups get relevant traffic and quality backlinks.
Plus, our well-structured summaries reduce back-and-forth between our team, our writers, and our clients. This is because detailed SEO content summaries set clear expectations for content. So we end up with fewer review cycles, fewer rewrites, and fewer missed deadlines.
What to include in an SEO content summary
Here’s a complete list of everything you need to create your own SEO content brief, including a step-by-step guide and snippets from the brief we used to write this article. You can also use our Short SEO Content Template for your next projects.
Editor: Please note where the finished piece will be posted and include a link if possible.
Content theme: Include the subject of the content. Note that this is not the title of the content, although it may be in some cases.
Style and Voice: Let the writer know “how to talk.” For example, some clients prefer writers to speak in a formal tone and in the third person. Other clients prefer casual first-person content.
The word count: Identify the ideal word count by calculating the average word count across the ten highest ranking articles for the same target keyword.
Objective: Tell the writer what the content should accomplish. This can be a goal, a mission, or a purpose.
Audience: Describe the target audience so the writer knows who they are talking to. If possible, include a short user persona or a list of job titles to help the writer visualize the audience.
URL: Include the URL slug and make sure there is a keyword in the slug if possible.
Metadata: Write a meta title (no more than 60 characters) and a meta description (no more than 160 characters). Include the main keyword in both the meta title and meta description. If possible, also include a secondary keyword in each one.
Keywords: Provide a list of primary and secondary keywords for the writer to use. Clearly distinguish between both types of keywords.
Internal and external links: Include the specific links you need to include in the content. Or give the writer specific instructions on which links to pull and from where.
Competition and keyword intent
Competition Pages: Research the highest ranking competitors for the target keyword. Writers can then click on each article to learn more about the topic and write well-researched content.
Keyword Intent: Here keyword intent — informative, transactional, etc. — so that the writer is aware of how to approach the topic. This also helps guide the overall style, voice, and tone of the article.
Content outline: Write a highly structured content outline that is possibly the most important part of our SEO content summary template.
People also ask: Search Google for the target keywords. Take note of any relevant “People Also Ask” content and use it to formulate new sections or FAQs.
Description of the main headings: State exactly what you want a section to accomplish and how you want the writer to do it.
Links to useful resources: Found an infographic, video, or other resource that clearly explains a complex topic? Include a link to that resource. This helps writers quickly consume and digest information so they can then talk about it in content.
Screenshots and images of specific sections: If there is a well-written and well-researched section of content in a competitor’s article, take a screenshot. Use those images below the main headings to show the writer what he is looking for.
Readability check: Each draft must pass a “readability check” to make sure there are no difficult-to-read sentences. To do this, we recommend writers pass their content through the Hemingway Editor App and edit accordingly.
Reader intent: Ask writers to put the reader first, above Google and its algorithms. This gives writers the space to include more (or different) information on the topic as needed.
The end result is well-written, well-researched content that is optimized for the target audience. Y the target keyword, all thanks to