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The decentralized cryptocurrency exchange uniswap currently negotiating with 7 loan protocols NFT to allow the financialization of NFT. the product manager NFT ofuniswapScott Lewis made the comments in a tweet on Tuesday.

Liquidity Release

Uniswap is looking to work with a number of lending protocols NFT to solve two big problems in space. This as AMM seeks to be the interface for all liquidity NFT.

Lewis’s tweet reads: “We are now in talks with 7 loan protocols NFT. We will work with everyone to resolve liquidity fragmentation and information asymmetry. This is the first step towards building financialization NFT. »

The lending platform NFT allows proud owners of JPEG files to guarantee their assets. this in your providing instant liquidity Preserving your assets for the long term. While Lewis was eager to articulate the benefits of involvinguniswap in space, he was more reluctant to allow the community to speculate widely. This when it was only a matter of mentioning the specific actors involved.

Bonus: The Philippines SEC is seeking advice from Binance to effectively regulate cryptocurrencies.

uniswap in the market NFT

uniswap recently made a significant breakthrough in space NFTwith the acquisition of the aggregator NFT Genius in June. Genius allows users to search and exchange NFT across multiple platforms, with the promise of saving customers time and money.

This day, uniswap apparently looking to repeat the feat with loans NFTpromising more cash and better information. What uniswap declared it after the acquisition of Geniusthe company seeks to integrate the NFT “in our products, starting with the application web uniswapwhere you will soon be able to buy and sell NFT in all major markets.
If Uniswap can also achieve the liquidity feat NFTthe society could become a major player in this field.

See also: Coinme adds 6 additional cryptocurrencies available for immediate cash purchase.

Have a Web page is to have a window open to the world and that, whatever our objective it is always recommendedalthough we often face the problem of not having enough resources to be able to have it.

Therefore, in this post we tell you how to create a website yourself and almost for freefor a little more €1 and super professional.

We will also see what we need before putting “let’s go” and some tools free to help us with our website and your brand.

What you need to create a professional and free website

Before putting create your website It’s important to be clear about the things we’re going to need in the process.

On the one hand, we will to hire two services, hosting and domainand in the third section of this article we teach you how to hire them for 1 € (that’s why he “almost free” in the title). The two services are generally contracted in the same service.

Service accommodation is the rental of a web server connected to the Internet on which to host a website, while domain This is the name and address that your website will have on the Internet, through which people can find and access you.

If you are a beginner and still do not know much about these terms, I leave you this post in which we go deeper into this subject:

On the other hand, when we start designing our website, it’s important to have already done the more abstract part of the job, like being clear about the purpose of our website (and therefore be more or less clear what we mean and therefore the texts we want to add).

It is also important to be clear about the structure and the pattern targeted, as well as the typography, colors or media files we wish to have on our website. In summary, I leave you this list with the steps that I consider more advisable to follow:

1. define the objective of your website. It is not the same to offer a web page for your business, your personal brand or an online store. You must be wondering what is What do you want to get Yes to transmit through your website, and based on that, we will choose the following.
2. define the the content and structure of your website. For example, if it’s a business, it might have the following pages: Home, Services, Contact, and Blog. Once you are more or less clear (this is something that can vary, of course), I recommend you grab a pen and paper (or a blank sheet of any text editor on your PC) and make a sketch how you want your main page to be (what content do you want me to show).
3. Write the texts for your website and collect the pictures or videos what do you want to show
4. Choose the typography and the colors. If you have already defined a brand, use them. If not, it’s time to investigate. This is quite a broad topic and we go deeper into it in the next section.

Create a webpage it’s not a complicated jobbut it is necessary to follow some steps so as not to get lost along the way or slow down a lot, and in this post we see each step, until we have a web page like the one you can see here:

The best tools for creating web pages

As we saw in the previous section, before we get to work creating our website, we must have certain things prepared or established, such as color and typography brand or pictures that we want to use. In this section we show you the best tools free to get it.

Choose your website colors at Coolors.co

The colors of a website are part of the design and identity of the brand, so it is importantor at least recommended, that they make them think and establish before starting to create the web.

If you still don’t have them clear, I leave you this website called Coolors.co where you can get inspired by palettes of colors created or search for the colors with the ones that suit you best:

From the section of “Generate” you can see paleras that people have created and from the section of “Explore” you can search for the best combinations of your or your colors.

Google Fonts: Where to Find the Best Fonts for Your Website

In the same way as colors, typography of your brand is something essential and in which you must invest time. Google fonts is a Google page where you can find many fonts and can be used as “Catalog” fonts for our website.

Of course, not all Google Fonts are available in WordPress, so I recommend not choosing any. “too original”.

Image banks to find the best photos

If you don’t have your own images and need to add some, remember that you can’t get them directly from Google, as they may be copyrighted. That’s why I recommend you take a look at image banks (like Pixabay or Pexels) where you can find royalty-free images.

How to create your own logo

A Logo is a quick and useful way for people to recognize and remember your brand or business.

Ideally, a design professional would design a logo for us, but since many times we don’t have enough budget, or we’re just starting our project, we can do it ourselves.

One of the most famous websites for doing this is Canva, where you can find designs that you can customize yourself.

How to Build a Free Website From Scratch

In this section we see how to create a website from scratch step by stepfollowing the steps we named in the first section.

In this case we will use the version of wordpress.org because we consider it far superior in terms of design possibilities and scalability of our project.

Step 1. Almost Free Hosting and Domain Recruitment

Usually prices for a hosting service are around 5-10 €/monthand with that Ionos offer you can get it for 1 €. Of course, you have to keep in mind that the benefits are not the same, but the quality/price ratio of this product is more than acceptable.

Step 2. Installing WordPress

As we have contracted Ionos, we will use your car installer, and we will not have to do much more than enter our access data to achieve this.

Step 3. Basic WordPress Settings

We start with a few basic WordPress settings to refine our future website.

Step 4. Customization: Download and install free themes

The WordPress Themes are predefined structures that you can apply to your website that give it a style and aesthetics. There is a library with hundreds of them where you can choose and then customize to your liking.

Step 5. Install free plugins

The next step we need to do is install Elementor pluginwhich, as I told you in the previous section, is the one with which we will design and layout our website.

Step 6. Creating our website pages

The next step we are going to do is to create our website pages. For a local business like this example, typical pages are:

• A premiere of beginning which is going to be the landing page.
• other of services in which we say what we do, in this example we will describe the type of treatment that is available in our clinic.
• other of contact where will we put where they can find us.
• Finally, one of Blogwhere we will upload different items.

Step 7. Homepage design with Elementor

One of the great advantages of wordpress and of these builders is that it works with drag and drop method, so we won’t find any problem even if you don’t have any knowledge of web design.

Video how to create a free professional website step by step

In this section I leave this video in which we tell you everything we have seen from How to create a professional website (almost) for free:

Content Manager at @FromDoppler. Lover of reading, maté, the practice of yoga and nature.

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A great and valuable opportunity to position your brand and increase engagement is to leverage calls seasonal dates that can help you share content, products and services related to an appropriate theme. On this occasion we will see more precisely: how to adapt your communication for Children’s Day.

Email campaigns as digital toy stores

In the days leading up to important dates, users browse online stores or visit stores to find the perfect gift. For Children’s Day, many parents, grandparents or uncles are looking for a good price and the right gift to honor the youngest members of the family.

This is when your brand should be on the moment zero; that is, the precise moment when consumers have a need and seek their answer on the Internet.

Beyond adding toys to the catalog and analyzing the top-selling options, it’s time to optimize your email marketing strategy. Did you know that Email Marketing is the digital channel that generates the most sales?

The idea is that your brand is so sellable, pleasant and close to what would be the window of a toy store; For example, lately there is a trend regarding STEAM toys (which for its acronym in English are those artifacts that have themes of: Science, Technology, Engineering, Arts and Mathematics) whose main objective is to awaken the childhood curiosity and ingenuity.

In Argentina, children between 0 and 17 represent 30% of the population, so more than twelve million children expect to receive a gift for this special date. Source: Unicef ​​Argentina.

Some optimization opportunities for your sales:

• Update the content so that when a user searches on Google, they find your toy store before the competition. Want to know how? Here is an article with “Four key tips for getting started in the world of SEO”. For example: “gifts from the witness game”
• Offer promotions or discounts on more than one product.
• Perfect the logistics so that the delivery is correct and on time.
• Consult with your buyers after the sale to see how the product turned out.

Creative ideas for this children’s day

As we mentioned earlier, this date is an incredible opportunity both for the visibility of your brand and to increase the sales of certain products. We show you 3 great ideas that you can add to your communication strategy in the days leading up to Children’s Day.

• Connect with your audience from the snarration: Use the power to tell a good, engaging story. It doesn’t matter if you post a photo or a video, you can take inspiration from this excellent Example of coke.

  Take advantage of the power of storytelling to tell your users why this product is great, the benefits and the possibility of linking it to a childhood story in this case. Use the power of emotional marketing in your favor!

• Feed your strategy with social networks: This channel will serve to connect with potential new customers and retain those who have already purchased from you. You do not know how ? We leave you some ideas:

  – Share a question box and see what content users expect to see

  – Responds to all your comments on feed posts

  – Create seasonal photos and videos for that date

  – Try to make yourself or your team appear in the content and generate much more proximity.

  – Show how the toys are used or explain in a video why children prefer these options.

• Organize a giveaway: A simple and effective action is to generate a raffle with a star product of the season. This will generate a lot of repercussion in your social networks and increase visits to your website. Awesome, right?

• Take advantage of Email Marketing as a communication channel: Download this email marketing best practices resource with tips you need to follow to make your campaigns successful and connect with your customers.

Finally, let’s see some advertising campaigns that have been very successful, they have remained in our collective unconscious, where the protagonists are the smallest. Do you remember? Tell us! 🙂

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Do you want your business to be recognized on Google? To make it it is important that you know your business in Google My Businessa tool that will help you stand out from the competition to attract local customers.

Also, if you optimize your trading profile on Google My Business well, you will likely qualify for trading on the first few pages of business results, where higher reach means.

If you want to know more about this tool, throughout this article we will show you some tips that will help you create a good profile of your business in Google My Business so that you can take advantage of all its benefits and take your company to a new level. .

How does your business perform on Google My Business?

google my business are SEO tool for SMEs designed to ensure that digital deals tend to have a significant digital presence through Google.

Thanks to this tool, it is possible to attract new buyers and improve the trust of your brand. In addition, it can serve for local SEO, so you can help users who are a few kilometers away from your business.

This means you can get closer to your buyer personas organically and in this way you will achieve the expected conversions.

The best thing is that it is a practical, easy-to-use and totally free tool that you can use from any mobile device or your computer without having to know how to program or design.

Advantages of presenting your business on Google My Business

If you want to mark or negotiate to be recognized by users, it is important that you enter a good position in the most used search engine in the world, Google.

Google My Business will not only help position your brand, but also if you manage good content you will appear first in the search results when someone searches for a product or service related to your company.

Here we will show you some advantages that you can obtain using this tool.

Management of your negotiation information

In one of the sections you can manage your business information and include data such as telephone number, opening hours, website, etc., to improve the image of your company and increase the visit of your website.

It shows users the address where your business is located and even has the ability to include icons that can help customers communicate with you more easily.

Learn about user interaction

With your business on Google My Business can integrate other tools like Analytics that will allow you to obtain detailed information about the interaction of the users that will serve you for your conclusions about the return of your marketing strategies.

Knowing the behavior of users with your business will help you to properly define the strategies that will work for you to obtain better results and thus be able to achieve your goals. digital marketing objects.

Promotion of your products

The negotiation possibilities in Google My Business are amazing. In one of these sections you can show your products with images, description and price, and include a purchase button that will be directed to the user to be able to acquire it.

And although it sounds interesting, you can also promote your new products, announce upcoming events, discounts and special prices.

Upload media content

That’s how it is! With your business in Google My Business you will be able to see your images and videos to show your business to the public. A good strategy is to add your business logo as a profile photo to improve the identity of your brand.

Tips for creating a business profile on Google My Business

If there’s one thing you shouldn’t overlook, it’s that It is important to create a good profile on Google My Business to consolidate your business.

Before you begin, you’ll need to make sure your business is registered and verified on Google My Business. To help you make this process easier, you can pay attention to the tips that we will show you below. Keep reading!

1. Create a Gmail business email

The first step is to create a business Gmail email. To make them you must access the official site of google my business and then click on the “Create account” and start filling in the requested data.

If there is a problem with Google where you want to log in as usual, please go to the official Google My Business site and click “Continue”.

This step is important, since it will allow you to store all the information in the Google cloud, such as: contact list, documents, photos, etc.

2. Contact details

When you have created your corporate email, it is time to indicate to the platform the basic data of your business, such as:

• organization number
• opening hours
• website address
• Description
• Category
• Phone number
• Business management

Indicate the field or category of your business to improve user experiencefor example: if you have a hamburger restaurant you can indicate that you are a fast food restaurant.

Also, an optional panel is available where you can indicate the areas where you offer your services. From this form you can improve local SEO to get more organic visits.

In case you do not have a website you can take advantage of tools such as google site where you can create your own cooperative site.

When you have completed everything, you recommend that keep your data up to date so you can get the most out of this tool. Likewise, if you want to improve the confidence of your brand, you can add photos of your negotiation.

3. Payment methods

From the company information section you have the possibility to indicate the payment methods that you accept in your business, such as credit cards, debit cards, bank accounts or other payment methods.

To do so, simply access Payment Profileclick on payment methods and then select the payment method of your choice.

It is important to mention that when you add a credit or debit card to your profile, Google will make a small amount to your account to verify its validation. It will be paid back over time, so you don’t have to worry.

In the event that you trade in the United States, instant verification may be requested, there is a process to take up to 24 hours.

However, you recommend that checks such as the payment methods that are accepted in your country that you can add to your business profile on Google My Business. For more information you can access To who.

4. Interaction with customers

With Google My Business you can interact with users who have visited or tried the services and products offered by your business.

Likewise, you can respond to customer reviews and they can rate based on their experience. It should be noted that those companies that respond to comments generate greater trust and receptivity among users.

You should not forget about the not so positive comments or complaints about your business, it will help you improve your service, apologize when appropriate and understand how their experience was. Remember that you must always be professional, attentive and friendly.

5. Link to website and social networks

The last tip is one of the most important if you want to generate leads in your business, it is to add links that direct users to your website and social networks.

To do so, once you have created your account and logged in to Google My Business, you can go to the “manage hours” section and then select the location you want to add, in this case your business’s social networks.

Then you will find a list of Social Networks where you will have the possibility to connect your accounts with the platform so that users can access it in just a simple click.

When you have finished adding the requested data and completed all the information about your business, it is time to check what you know

You must first receive a card that will be mailed to you, which contains a code that will be used to verify that you are trading on Google My Business. If everything went well, you will be formally registered with Google.

In short, there are many possibilities offered by Google My Business that you can take advantage of to comment on the competitiveness of your business so that with this training you can reach more potential organic training customers.

If you want to save more time to improve your position and increase the visibility of your negotiation,contacts! In Genwords We are specialists in SEO positioning.

If you liked this article, you may also be interested in:

Local SEO: Important What it is and Why it is to Attract Customers

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Techniques to Boost your SME with Digital Marketing

Endless reviews. Countless missed opportunities. Missed deadline after missed deadline.

Does it look familiar to you?

See, my SEO agency also had to deal with the same content hiccups…until we adopted SEO content briefing and made it our own.

What is a content summary?

A content brief is a document that tells a writer how to write content. A “content piece” in this case could be a blog post, product description, service page, landing page, collection page, etc.

But there is more than one Type short content. For example, an agency writes a creative brief for your editor to run an advertising campaign. A high-volume content farm pulls AI-generated summaries for its team of content writers. Or, in our case, we carefully (and manually) create SEO content summaries based on keyword research and competitor analysis.

Generally speaking, writers follow SEO content roundups to create content that targets a specific keyword. If executed correctly, that content can gain more organic traffic which is also very likely to convert.

SEO content summaries typically include general information about the task (such as word count, topic, etc.). But they can also provide more detailed information about the purpose of the content and even function as a rough outline. We tried both methods and found that the latter outperforms the former; more on that shortly.

Why is an SEO content summary important?

Even a short summary of SEO content is helpful because it tells the writer what to write about. Without one, a writer shoots in the dark and often misses the mark. That’s because not all writers are SEO experts (and the reverse is also true).

Before consolidating our current process in Loopex Digital, our reports were just a keyword and a word count… and that was it. We noticed that writers were submitting drafts that weren’t optimized for search engines. The content “spoke” to the wrong audience. And above all, there was no clear strategy.

So we learned from this and gave the writers a keyword, a word count and a brief description of what the content was supposed to say. And although we found the content made better than beforewe wanted content to perform as well as possible.

This process evolved over several iterations into the one we use today. (In fact, it’s the same process I used to write this exact content! Here is the summary of content used)

We now provide each writer with a highly detailed and structured SEO content brief. Each summary includes a primary keyword, secondary keywords, word count, topic, style, anchor text, destination links, a list of competitors, and an article structure. We also provide context, such as describing the target audience, keyword intent, and overall goal.

We notice that when we control SEO, our writers have more space, time and freedom to control creativity. In the end, every piece of content is optimized for SEO Y is attractive. Because of this, articles written according to our roundups get relevant traffic and quality backlinks.

Plus, our well-structured summaries reduce back-and-forth between our team, our writers, and our clients. This is because detailed SEO content summaries set clear expectations for content. So we end up with fewer review cycles, fewer rewrites, and fewer missed deadlines.

What to include in an SEO content summary

Here’s a complete list of everything you need to create your own SEO content brief, including a step-by-step guide and snippets from the brief we used to write this article. You can also use our Short SEO Content Template for your next projects.

General information

Editor: Please note where the finished piece will be posted and include a link if possible.

Content theme: Include the subject of the content. Note that this is not the title of the content, although it may be in some cases.

Style and Voice: Let the writer know “how to talk.” For example, some clients prefer writers to speak in a formal tone and in the third person. Other clients prefer casual first-person content.

The word count: Identify the ideal word count by calculating the average word count across the ten highest ranking articles for the same target keyword.

Objective: Tell the writer what the content should accomplish. This can be a goal, a mission, or a purpose.

Audience: Describe the target audience so the writer knows who they are talking to. If possible, include a short user persona or a list of job titles to help the writer visualize the audience.

SEO details

URL: Include the URL slug and make sure there is a keyword in the slug if possible.

Metadata: Write a meta title (no more than 60 characters) and a meta description (no more than 160 characters). Include the main keyword in both the meta title and meta description. If possible, also include a secondary keyword in each one.

Keywords: Provide a list of primary and secondary keywords for the writer to use. Clearly distinguish between both types of keywords.

Internal and external links: Include the specific links you need to include in the content. Or give the writer specific instructions on which links to pull and from where.

Competition and keyword intent

Competition Pages: Research the highest ranking competitors for the target keyword. Writers can then click on each article to learn more about the topic and write well-researched content.

Keyword Intent: Here keyword intent — informative, transactional, etc. — so that the writer is aware of how to approach the topic. This also helps guide the overall style, voice, and tone of the article.

content outline

Content outline: Write a highly structured content outline that is possibly the most important part of our SEO content summary template.

People also ask: Search Google for the target keywords. Take note of any relevant “People Also Ask” content and use it to formulate new sections or FAQs.

Description of the main headings: State exactly what you want a section to accomplish and how you want the writer to do it.

Links to useful resources: Found an infographic, video, or other resource that clearly explains a complex topic? Include a link to that resource. This helps writers quickly consume and digest information so they can then talk about it in content.

Screenshots and images of specific sections: If there is a well-written and well-researched section of content in a competitor’s article, take a screenshot. Use those images below the main headings to show the writer what he is looking for.

Readability check: Each draft must pass a “readability check” to make sure there are no difficult-to-read sentences. To do this, we recommend writers pass their content through the Hemingway Editor App and edit accordingly.

Reader intent: Ask writers to put the reader first, above Google and its algorithms. This gives writers the space to include more (or different) information on the topic as needed.

The end result is well-written, well-researched content that is optimized for the target audience. Y the target keyword, all thanks to