corporate Tag

The corporate event has specific objectives such as giving new impetus to the teams. I ask for a certain budget, visible to you and your collaborators who have never forgiven you for spending money in money for an event whose merit has never existed. A few tips to avoid falling into the trap of amateurism.

The two years that we have just lived on set aside the events but made the Leaders aware of their importance. If, at the start, some thought of saving money, the name of them understood their importance in the relationship with customers, suppliers, employees and partners. They were also able to analyze how to better use them and therefore add added value but also remove unnecessary sections and therefore save money.

1 – Bad definition of the objectives of the event

I know the 3 fundamental questions that arise (What? Who? Why?)

• What is the message you want to convey?
• Who do you want to reach with your event?
• Why do you want to organize an event?

The answers to the questions allow you to create a brief that will serve as the basis for the preparation

of the event but also to the teams around you.

2 – Wrong choice of place, time and date

The choice of date, time and place is one of the keys to success.

• What costume and what means of transport will your guests carry? The difficulty of access puts off the participants and you will have many withdrawals if they force them to walk, to take multiple transports…
• The date: laughs more difficult for the choice of the car it is a real slalom to take into account all the parameters: school holidays, days before public holidays, different religious holidays, trade shows…
• The time: the obligations of the participants must be taken into account: if it is an internal public, it will be necessary to take into account the familiar obligations whereas if it is a question of an external public, it will be necessary to take Account of their possibility to come to your appointment. In this case, your effective communication is there to attract them.

3 – Bad choice of program and content

What message do you want to bring to the participants? Comment the presenter? A successful event must be dynamic: highlights, moments of discussion, spectacle, emotion, etc. The image, the atmosphere, the service: everything must be, I thought of every detail, the speakers…

4 – Neglecting preparation and organization

The corporate event requires meticulous preparation and organization. Don’t do it at the last minute. Preparation times vary depending on the length of the event. Otherwise, it may be doomed to failure and worse still discredit you.

5 – Underestimating the importance of details

Check the detail of the account, regardless of its size. Whether it is the duration of the location of the room, the sound system, the various benefits and services included, the choice of caterer, they are all of paramount importance. This is why establishing a Check List from the start with a backward planning avoids the pitfalls such as the fact that you cannot find the place or the date that suits you and that you are obliged to take a place or a date that will not suit your needs.

If you don’t want your event to turn into conflicts with your collaborators, you can sometimes consider logistics as a crucial element and invitations for example. The ideal for sending invitations is to do so at least three weeks before the event. The form of the invitation (mail, cardboard, sms, …) is made according to the person visited.

Decoration, caterer, photographer, signage, parking, hostesses, badges, presentation materials… Everything must be combed through.

Above all, don’t plan too tightly, you always have to keep a margin of safety because managing an event means dealing with a number of unforeseen events.

6 – Accurately verify the names of the participants

The name of the guests rents the event details table. To determine the name, it will be possible to establish a precise list with the people subject to cancellation and the cells that you will find at the last moment. You must therefore provide a certain margin in order to avoid having planned too large or too small.

7 – Neglecting communication before, during and after your event

• Before, you have to communicate about the event to your targets: invitation flyer, newsletters and social networks, press…
• During, interact with your community to develop your visibility: Live tweet, Instagram Story and Facebook Live are excellent ways. Take care of the # to use on all your media.
• After an event, we were able to market the participants via an email or a newsletter, mention the evening on your social contacts using the dedicated hashtag and the people you met on LinkedIn for example.

The corporate culture has been seriously damaged by the pandemic. This, because of its international character, a finger in the cheek and the numerous confinements have largely contributed to a questioning by employees of corporate culture and their attachment.

According to an OpinionWay/Microsoft France study, no less than 49% of employees have “less scruples about applying elsewhere”. Companies must therefore think about retention levers even yes 56% of the salaries questioned admit “being afraid to leave your company” car “44% consider they “like their work less”.

A hybrid work to integrate

Hybrid work has become the norm in many activities. If some companies are suitable, you will find that there is real capital between French companies and wagering companies. It must be said that there is a difference between the companies that have been able to show “volunteers in their transformation” in particular by supporting their employees in the implementation of hybrid work and those which have been drowned due to the impact of the upheavals . Most have not at all succeeded in recreating social ties between remote employees and it is necessary to verify the digital transformation in the difficult summer for a good part of them.

Be careful all the same because many ordering personnel tend to equate hybrid work and relocation. If you work remotely, even if you are partially interested, relocations are not on the agenda and are even more criticisms that advance the health crisis. This trend should also be reinforced by the Ukraine-Russia conflicts which have pushed globalization to its limits.

Work on the motivations to be carried out for the company

To anchor a good corporate culture, companies must no longer forget to take into account the source of the original motivations for joining the company. Of course, we are not talking about the level of remuneration, even if it remains an obvious decision-making driver. It should be noted that while 74% of respondents in the same study indicate that they joined the company because “of the proposed position and job security (CDI)”, 47% believe that the environment and the working environment are important. Moreover, 44% affirm that it is by taking into account their “image (reputation, development prospects, financial health, value, etc.)” that they are decided.

The employer brand a priority

The employer brand remains a priority to retain an employee, the remuneration is often not enough and the valuation on the labor market always having a significant impact (me when the employee does not wish to leave the company). To have a strong brand, no doubt according to the study, you will have to work as much on the working atmosphere (83%) as on the flexibility of location and working hours. More than that, it is clear that the history of salaries means that they are also highly sensitive to the values ​​of the company (social, political, environmental, etc.) with 85% of respondents who are sensitive to them. Beware of pretense, however, because in the age of all-out communication, values ​​must correspond to actions and sanctions can quickly be felt for those who claim to act but do the opposite.

Get off the beaten track in friendly encounters

If there is something that is called into question in business practices, it is meetings or even the phenomenon of meetingitis. If they don’t care about their salaries that they spend in videoconferences, they are heavily frequented once back in business. Obviously and, as you will have understood, there is no question of redoing the same meetings or of imposing poorly prepared remote meetings.
For that matter, confinement and barrier gestures have deprived good name of you collaborators of the joy of participating in events so much reprimand by bringing a little joy to your events. It must be said that it was common to drag your feet to get to the often gloomy pots reduced to three petit fours, even in events which nevertheless have charm on paper such as the galette des rois or the end of year. It’s time to recreate the team spirit through trips such as seminars to create a unity of teams, since it is necessary to provoke the sending of conversations in the family and friendly environment.

The history of crucial founding companies and mansions

In our interviews, it is common for us to first highlight the history and career of entrepreneurs because it inspires many creators. These are far from trivial for your collaborators so do not hesitate to communicate better on them. Do not ignore the difficulties encountered, the opportunities, the encounters, the obstacles, the pitfalls, the victories or even the crushing defeats! They bring hope and also indicate your ability to recognize your mistakes and learn from them. They also allow us to serve as a reference and to humanize your company. In the same way, you have sometimes neglected the presentation of your team visible from the outside. Do not hesitate in this context to put group photos on your website.