Looks like social audio has had its moment, doesn’t it? That it was a pandemic-induced trend, which is still valuable to some degree, but is unlikely to become the tool for transformation and connection that many envisioned back when Clubhouse had a valuation of $4 billion.
Clubhouse is now struggling to sustain its growth, Facebook has all but abandoned its social audio initiatives, and other apps, though they keep trying, don’t really seem to be gaining traction with their copycat features.
Which leads to Twitter Spaces.
Of all the audio social adds, Spaces seemed to be gaining the most traction, and with Twitter’s established network to hang on to, it also seemed like the most likely to be successful in the long run.
But it hasn’t become an important part of the Twitter experience yet.
Can he? It definitely looks like Twitter still has confidence as it continues to experiment with new Spaces options and tools, while Spaces also has its own tab in the app’s bottom function bar, highlighting the potential Twitter sees in it to improve the user. live.
And the next step could be coming – according to new screenshots, Twitter is getting closer to launching a revamped version of the Spaces tab that will separate audio broadcasts, both live and recorded, into topics, in what looks like a podcast display.
As you can see in this extended layout examplepublished by an application researcher Alessandro PaluzziTwitter’s new themed approach to Spaces will make it easier to find content on key discussions of interest, including dedicated displays of the latest shows on “News”, “Sports”, “Music” and more.
Twitter has been working on the new format for some time, with its initial topic layout spotted during testing in June, which at that time also included popular podcasts in the feed.
That, along with the addition of Saved Spaces, seemed to suggest that Twitter was looking to incorporate podcast discovery into its audio tools, expanding its listings beyond just Spaces content.
This could make Twitter a more essential audio companion, while providing more ability for Spaces hosts to convert their streams into downloadable and potentially monetizable shows, while the approach to more dedicated topics would improve the discoverability of Spaces content, which has been a key problem hindering Occupation of spaces.
Because, most of the time, the majority of current Spaces are irrelevant. Tap on the Spaces tab and you’ll see a bunch of Web3 and NFT chats. But if you’re not into those subjects, there’s usually not much variety at any given time.
Accessible and categorized Spaces recordings solve this problem, while the addition of other popular podcasts could also encourage more people to turn to the app when looking for audio content – although it should be noted that this last example does not show existing podcasts in the same way as the original test.
Perhaps that’s why Twitter recently asked TechCrunch not to share these early images, as it’s still working on the format. Maybe Twitter couldn’t get a license to include outside podcasts in the new display — though either way, it still seems like an improvement that, at the very least, will give Spaces the best chance. to succeed.
And it is still possible. Time Magazine, for example, regularly streams through Spaces during the summer, which could make Spaces an ongoing content avenue.
It might get more people listening – but the main problem with Spaces remains the same as with live video streaming before it.
When you open a broadcast tool to everyone, you get a lot of bad content. It’s inevitable – as more people get the chance to stream, they will, and only a limited number of creators have the talent and skills to create consistent, engaging content, with large audiences. .
As such you need filters, you need tools to be able to bring out the best, to showcase the crème de la crème, to deliver the best experience, which will then keep people coming back .
Right now Twitter’s Spaces tab doesn’t, but maybe with more specific curation and the addition of recordings, and potentially outside podcasts, that could still happen and could do of Spaces a more valuable item.
I’m still not convinced that Twitter Spaces will ever become a thing, bBut Twitter itself seems confident that there is plenty of growth potential there, as evidenced by its continued push to add more elements to its Spaces offering, to drive more listeners to its Spaces tab, and to maximize the audience within its Facebook streams. Audio.
This week, Twitter rolled out another set of updates to Spaces, including permanent recordings (instead of deleting them after 30 days), the ability to save recordings after you stream, and new details within the Spaces bar at the top of your Twitter feed. the application.
First of all, in permanent recordings – After initially rolling out its Spaces recording feature to all users in January, Twitter is now extending the lifetime of those recordings beyond the initial 30-day period.
now your Spaces recordings will live as long as you want! starting today, hosts on Android can host a space that lasts indefinitely
iOS is coming next!
—Spaces (@TwitterSpaces) June 30, 2022
That will provide more ability to engage long-term listeners and keep your conversations alive on the app.
In addition to this, Twitter is also adding a new list of your registered spaces within your app’s settings menu, where you can play each session, delete the ones you don’t want to keep, or share a recording directly from the list.
That will enhance the functional value of Spaces chats, making them more podcast-like and more of a vehicle for ongoing promotion and audience building, though it also seems to run counter to what made audio platforms like Clubhouse They were so attractive to begin with. , in the sense that they were live chats and at the time you had to be there to see them.
But podcasts are clearly more of the angle that Twitter is now looking for, based on these example screens of another new test in the back-end of the application.
As you can see from these images (shared by app researcher Alexander Paluzzi), Twitter is also developing ‘Stations’ within the Spaces tab, which would incorporate podcasts into its audio stream, providing even more options for tuning in on-demand audio content within the app.
That could make Spaces recordings even more valuable and potentially help Spaces broadcasters translate their work into a monetizable podcast process, but do Twitter users really want to tune into podcasts from within the app? I mean, we have Spoitify and Apple Podcasts and various other options available.
Could Twitter really become a key hub for audio content like this?
In some ways it seems unnecessary, but then again the real-time nature of tweets lends itself to topical discussion, and that could make it a good hub for all these types of discussions and content, including Spaces, recordings of Spaces, podcasts. , etc.
And again, that would better facilitate the connection between the spaces and the recorded audio. It just depends on whether or not Twitter users will actually trust the app for their latest podcast content.
On another front, Twitter will now also allow iOS users to record a space when the broadcast ends, even if they didn’t press “Record” during the session.
Which also means that the ‘REC’ marker would not have been present during the session, alerting participants to the fact that this was being recorded, which could be problematic for some collaborators.
Somehow it seems that Twitter didn’t offer these options initially because they thought they couldn’t facilitate the data storage required to keep all the recordings in their databanks, but now, with so few people streaming, maybe this will be found out in actually won’t be a problem.
Sort of a ‘glass half full’ element, I guess.
Finally, Twitter too adding new details space bar in androidwhich includes additional, scrollable information about who’s hosting, what’s being discussed, who’s Tweeted in chat, and more.
That could draw more users into the session, or at least draw even more attention to the space bar at the top of the app by providing more information.
I thought again, I don’t know. It doesn’t seem like Spaces is really catching on, going by the numbers of participants in the Spaces broadcast. And while the addition of podcasts could be interesting, I don’t see Twitter becoming a key app for audio content, especially as the Clubhouse-led audio trend continues to die out.
But perhaps the engagement numbers are better than they appear. I mean, you’d have to assume they are, given Twitter’s continued investment in the functionality, via Twitter CEO Parag Agrawal noting last month that the company hadn’t reached intermediate milestones in its growth plans, based on its investment in new functionalities such as Spaces, Communities and Twitter Blue.
Twitter hasn’t shared specifics, so maybe there’s more, and that’s why it’s so keen to move forward with more Spaces tools. But either way, he’s giving it its best shot at success, and it’s apparently not done with its development of Spaces just yet.
Will that eventually result in Spaces becoming a thing? Only time will tell.
Rather during the day, coinbasethe largest US cryptocurrency, provided an update on its hiring process. According to the blog post, the human resources manager of the scholarship, LJ BrockI have confirmed that the hiring freeze will continue for the “foreseeable future”. In addition, the company will also rescind certain accepted job offers.
An update on the hiring plan for coinbase
pay the reminder, coinbaseto suspended are hiring processes already two weeks ago. However, the stock market has now decided to take “stricter measures” in the extension of the hiring break. The decision is a direct response to current macroeconomic conditions and home inflation levels.
According to I informed him, LJ Brock I declared: “After evaluating our business priorities, our current effects and our vacancies, we have decided to suspend the embarrassment for as long as the macro-economic environment requires”
It is also important to note that the rise in interest rates has shook I left her some cryptocurrency, with the largest cryptocurrency in the world, Bitcoin (BTC)down more than 50% from record highs.
LJ Brock to intensify: “Adapting quickly and acting now has enabled us to successfully navigate this macro environment and emerge even stronger, enabling healthy growth and innovation.”
Bonus: New York passes a bill to ban mining among the proof-of-work consensus.
A decrease in usernames and revenue for coinbase
coinbase lose more than 70% of its market capitalization this year. Indeed, the sale of cryptocurrencies coupled with economic turmoil has resulted in the name of public services and revenue. The CEO of coinbaseBrian Armstrong, participated in the company’s earnings call. It was revealed that the exchange, as long as the company publishes, had I recorded its first net loss of $430 million in the first quarter of 2022.
coinbase it is T one of the top performers in the tech industry anticipate a slowdown in 2022. Last year, the company tripled its workforce to 3,730 people. Following his registration at Nasdaq in April 2021, coinbase I reported a 12-fold increase in last quarter sales to $2.28 million, and profits rose 4,900% to $1.6 million.
However, despite its plans for global expansion, coinbase is not the only scholarship to suspend the hiring process. Geminithe cryptocurrency trading platform revealed its intention to cut 10% of its workforce due to current market conditions.
Microsoft has shared its latest performance update, which also includes the latest information on the state of LinkedIn and how it’s growing amid the changing post-COVID job market.
And it seems that LinkedIn is doing quite well, with Microsoft reporting a 34% year-over-year increase in LinkedIn revenue to $3.44 billion, while also continuing to see ‘record levels’ of user engagement.
As you can see, active LinkedIn sessions grew 22% in the quarter, underscoring its steady rise, while Microsoft has reported “record levels” of app engagement growth for eight consecutive quarters.
Also interesting is that LinkedIn saw session growth of 22%, exactly the same amount you saw in the previous LinkedIn report.
Microsoft has not shared any specific information about LinkedIn’s total membership (not users), which currently stands at 810 million members.
I’m not sure China will still be there, considering LinkedIn removed its main China app late last year, but it may still include users from its replacement ‘InJobs’ app.
Microsoft says LinkedIn’s revenue strength is due to higher demand for its Talent Solutions offerings, in line with a strong job market, while Marketing Solutions is also doing well as more companies look to tap into that increased engagement.
A big focus for LinkedIn this quarter has been adding more tools to help independent creators and entrepreneurs maximize their opportunities, especially in the post-pandemic phase. ‘The Great Reshuffle’, as LinkedIn has dubbed it, which has been accelerated by working from home, provides new opportunities for LinkedIn to act as a connection platform, allowing users to showcase their professional capabilities, at the same time that helps employers find better matches. for your open roles through its evolving HR tools.
Building on this, LinkedIn has added new profile video and analytics options, along with improvements to its ‘Services’ listings for freelancers.
LinkedIn also recently launched a new ‘Career Pathfinder’ tool that highlights in-demand skills and training opportunities, connecting LinkedIn’s unmatched professional insights with its LinkedIn Learning training tools.
There is a huge opportunity within this new shift for LinkedIn to become the essential platform for career advancement, while these new tools also ensure a constant stream of unique content, fueling that continued growth in engagement.
Microsoft’s backing has seen LinkedIn go from strength to strength, with its parent company largely allowing LinkedIn to grow and develop, without forcing it into its existing product suite, save through integrations into its various Office products.
In fact, Microsoft has enabled users of Outlook, SharePoint, OneDrive and, more recently, Teams to merge their LinkedIn data into their in-app experience, providing more context and information within email exchanges and meetings. On the back end, Microsoft is no doubt also using LinkedIn data to maximize its own marketing and promotional efforts, but for users, the merging of the two platforms hasn’t been overwhelming, giving more space to LinkedIn to focus its core elements. and seize your opportunities.
Which is clearly working, and with more users increasing interest from advertisers, helping further drive LinkedIn revenue growth.
Upcoming opportunities, then, will likely focus on the same areas, with better integration of live streaming events and tools that will enable new kinds of expression for creators. LinkedIn Stories was not maintained, but you can expect other video tools to be worked on, along with newsletters and additional subscription options, to aid in professional development and increase engagement in the app.
It may not be the best fit for marketers, but the stats speak for themselves, and if you’re looking to reach consumers in these areas, LinkedIn could offer some great opportunities, beyond the B2B reach it’s known for.