YouTube is testing a new ‘Promotions’ tab in YouTube Studio to make it easier to promote YouTube content
YouTube is looking to make it easier to manage YouTube channels and content promotions with the addition of a new “Promotions” tab in YouTube Studio, which would save users from having to run their YouTube ad campaigns through Google Ads Manager a la carte. square.
As explained by YouTube:
“We’ve heard that creators want more tools to grow their channel and reach a wider audience. So we’re testing a simpler end-to-end workflow in Studio rather than through Google Ads. If you participate in this test, you will see a new “Promotions” tab in the page content of Studio.
That could lead to a lot more YouTube channel managers running quick promotions for their content, which could bring in a lot more ad dollars for YouTube and parent company Google.
It could also make it much easier to boost your presence on YouTube. I mean, it’s not that hard to manage a Google Ads account for the same purpose, but having the option built into your YouTube management tools, and alongside your video performance stats, could be a big step up for YouTube’s promotional efforts.
And while the goal here is to help creators maximize their performance, it could also incentivize more brands to promote their YouTube content, with more immediately available boost tools in their YouTube management options.
But creators are, of course, where YouTube’s real focus is.
As TikTok is still developing its revenue-sharing models and the use of YouTube Shorts is on the rise, YouTube is looking to show more creators that they better create their YouTube channel instead, where they can earn real money through their content.
Enabling more direct promotions is another tool in this process, which could be a very welcome addition for users.
YouTube says it’s testing the Promotions page with a limited number of desktop creators.
Meta’s ‘Widely Viewed Content Report’ shows once again that users are engaging with a lot of in-app spam
Well, here we go again with Facebook’s ‘Widely Viewed Content Report’, showing the websites, publishers and specific links that saw the most reach on Facebook in Q2 2022.
Meta launched its Widely Viewed Content Report last August as part of an effort to counter the widespread narrative that Facebook facilitates the amplification of divisive political content, with political misinformation in particular gaining significant traction through Facebook News Feeds. .
Facebook says that’s simply not the case, and to clarify this, it’s released its Widely Viewed Content report, to share data on what’s actually gaining the most traction on the app. Which, according to Facebook, are mostly jokes, memes, and other harmless crap.
That could be problematic in itself, depending on your interpretation, and even then, the report has also been plagued with controversies over disclosures, misinformation, content removed, spam, and more.
Basically, it’s not a huge endorsement of the “value” that Facebook provides, nor is it a validation of Facebook as an unbiased political reflection.
So what does Facebook say that gained the most traction on the app in the second quarter?
Here is his overview of the most viewed links in the app:
Oh, that has to burn Zuck and Co. to see TikTok topping this list.
Imagine having to be the one to report this to Zuck. I imagine his response would have been something like:
Joking aside, as you can see, five of the top 20 most shared links on the app in Q2, reaching a cumulative total of 73.5 million viewers for the entire period, have been removed by Meta for various policy violations related to “spam tactics”.
That’s not cool. Meta reports that its platform is responsible for spammy content, designed to trick and mislead users, reaching 70 million people in a three-month period.
But that’s not all: Meta also notes that its platform has also been used to amplify this type of content in the past:
“In our previous WVCR reportwWe share that the 9th most viewed link on Facebook with over 33 million views in the first quarter of this year was alltrendytees[.]com. After being brought to our attention by the Integrity Institute, we investigated and blocked this domain for violating our IB policy. Our research linked this domain to GearLaunch, an e-commerce company based in Bangladesh.”
So on the one hand Meta is saying that it doesn’t amplify divisive political content as much as it seems, and here’s the proof, while on the other hand it amplifies scams and crap, some of which violate their rules, in a massive scale.
Over 100 million cumulative viewers is pretty big. The removal seems almost irrelevant at the time.
So it remains the conundrum that Meta has with its widely viewed content report, with the data once again highlighting significant concerns with its systems and processes, which may be just as bad as the rumors it was initially seeking to refute.
Although those issues are also prevalent, digging into the other links listed, there are also:
- A YouTube video where a woman tells right-wing conspiracy theories
- A Fox News clip on YouTube about ‘Disney’s Awakening Queer Agenda‘
- A Newsmax article attributing rising gasoline prices to US President Joe Biden
It seems a bit political, there, it seems that these kinds of divisive political posts are gaining quite a bit of traction on Facebook (37.9 million collective Facebook viewers), despite the company’s earlier claims.
That sounds like a problem, right?
Oh, but most people don’t actually see any of these posts, and Meta also reports that:
“90.2% of US views in Q2 2022 did not include a link to a source outside of Facebook.”
So even if 100 million more people are being scammed because of Facebook, most of the things most people see on the app are definitely not links to politically divisive sources, so you can’t really blame Facebook for it. amplify related conflicts, at least based on this measure
That almost seems like a side note, because again, millions of people are still exposed to at least some of this material, according to Meta’s own reporting, while that also doesn’t take into account the fact that many unlinked posts are still political. . in species.
In other words, at best, this is an inconclusive account of not much in particular, which Meta is trying to frame as supporting evidence that what people say is not the source of evil.
Don’t try that. It doesn’t really prove anything apart from the fact that a lot of people get involved with a lot of crap on the app.
You can check out Meta’s “Widely Viewed Content Report” for Q2 here.
tik tok It is one of the most successful networks in recent years. It has become one of the favorite sites of influencers, and it is that false accounts, identity theft and other similar problems have appeared.
For this reason, it is a very good idea. review your TikTok content to make it clear that your profile is authentic. But do you know how this process works? We tell you all the details! (more…)
A letter to the marketing community we serve.
Today we celebrate a milestone, as Content of rock earned a spot on the Inc.5000 list of fastest growing private companies.
For me, this award shows that we are on the right track. Our mission is “to improve marketing while having a positive impact in the world” and we move quickly to make it happen!
The content marketing industry is fragmented. This giant $400+ billion market doesn’t have a category leader, and we’re here to fill that spot, helping businesses create and implement great content marketing strategies to delight the public while helping to increase the number of businesses.
Today, we employ over 400 people remotely in 20 different countries and continue to recruit globally. We serve 4,200 clients with a talent network of over 85,000 freelance writers and designers.
These are great achievements, but there is still a lot to do!
We continue to prioritize Rock Content’s core mission through these four pillars:
Social impact for our talent network
We create daily opportunities for members of our vast talent network to earn money flexibly, doing what they love from anywhere in the world. These opportunities reshape their lives for the better in unique ways. As their individual stories unfold, we will continue to invest in growing our talent network through employment and education.
Vocational training: Rock University
Our educational platform, Rock University, is central to our mission and growth strategy. We’ve already helped over 500,000 students around the world improve their digital marketing and sales skills, with over 25 certifications available and 150 training programs in three languages.
Social impact: Rock.org
As we grow, so does our social organization, Rock.org. Created in 2019, we have already donated over 50,000 Digital Marketing courses to underrepresented groups: women, the black community, people with disabilities and the LGBTQIAP+ community. We will continue to provide support on a larger global scale. Additionally, we join the 1% Pledge, which commits 1% of our actions and time to supporting and funding projects aligned with our mission.
Empowering CMOs with Content Marketing Solutions
Moving to a content-driven marketing approach can be a challenge for many CMOs, given the compelling need to accelerate the delivery of large amounts of quality content. Content of rock supports our clients on multiple fronts to make high-quality content production scalable.
We believe in the power of content. Content is the fuel that powers the marketing engine: blog posts for SEO and thought leadership, interactive content to engage with prospects during their buying journey, and so much more. Content brings value (and revenue) at every stage of the customer journey, from awareness to promotion.
In conclusion, we are honored to follow in the footsteps of other outstanding references, such as Intuit, Microsoft, Jamba Juice, Timberland, Clif Bar, Patagonia and Oracle. We believe this is just the beginning of this Content of rock can do in the content marketing space.
Receiving an Inc 5000 honorable mention is a true recognition of our progress in the right direction. We are committed to continuing to drive results for our clients, expand our global reach, and help more CMOs and professionals achieve the results they want with better marketing and quality content while creating positive impact. in the whole world.
Endless reviews. Countless missed opportunities. Missed deadline after missed deadline.
Does it look familiar to you?
See, my SEO agency also had to deal with the same content hiccups…until we adopted SEO content briefing and made it our own.
What is a content summary?
A content brief is a document that tells a writer how to write content. A “content piece” in this case could be a blog post, product description, service page, landing page, collection page, etc.
But there is more than one Type short content. For example, an agency writes a creative brief for your editor to run an advertising campaign. A high-volume content farm pulls AI-generated summaries for its team of content writers. Or, in our case, we carefully (and manually) create SEO content summaries based on keyword research and competitor analysis.
Generally speaking, writers follow SEO content roundups to create content that targets a specific keyword. If executed correctly, that content can gain more organic traffic which is also very likely to convert.
SEO content summaries typically include general information about the task (such as word count, topic, etc.). But they can also provide more detailed information about the purpose of the content and even function as a rough outline. We tried both methods and found that the latter outperforms the former; more on that shortly.
Why is an SEO content summary important?
Even a short summary of SEO content is helpful because it tells the writer what to write about. Without one, a writer shoots in the dark and often misses the mark. That’s because not all writers are SEO experts (and the reverse is also true).
Before consolidating our current process in Loopex Digital, our reports were just a keyword and a word count… and that was it. We noticed that writers were submitting drafts that weren’t optimized for search engines. The content “spoke” to the wrong audience. And above all, there was no clear strategy.
So we learned from this and gave the writers a keyword, a word count and a brief description of what the content was supposed to say. And although we found the content made better than beforewe wanted content to perform as well as possible.
This process evolved over several iterations into the one we use today. (In fact, it’s the same process I used to write this exact content! Here is the summary of content used)
We now provide each writer with a highly detailed and structured SEO content brief. Each summary includes a primary keyword, secondary keywords, word count, topic, style, anchor text, destination links, a list of competitors, and an article structure. We also provide context, such as describing the target audience, keyword intent, and overall goal.
We notice that when we control SEO, our writers have more space, time and freedom to control creativity. In the end, every piece of content is optimized for SEO Y is attractive. Because of this, articles written according to our roundups get relevant traffic and quality backlinks.
Plus, our well-structured summaries reduce back-and-forth between our team, our writers, and our clients. This is because detailed SEO content summaries set clear expectations for content. So we end up with fewer review cycles, fewer rewrites, and fewer missed deadlines.
What to include in an SEO content summary
Here’s a complete list of everything you need to create your own SEO content brief, including a step-by-step guide and snippets from the brief we used to write this article. You can also use our Short SEO Content Template for your next projects.
Editor: Please note where the finished piece will be posted and include a link if possible.
Content theme: Include the subject of the content. Note that this is not the title of the content, although it may be in some cases.
Style and Voice: Let the writer know “how to talk.” For example, some clients prefer writers to speak in a formal tone and in the third person. Other clients prefer casual first-person content.
The word count: Identify the ideal word count by calculating the average word count across the ten highest ranking articles for the same target keyword.
Objective: Tell the writer what the content should accomplish. This can be a goal, a mission, or a purpose.
Audience: Describe the target audience so the writer knows who they are talking to. If possible, include a short user persona or a list of job titles to help the writer visualize the audience.
URL: Include the URL slug and make sure there is a keyword in the slug if possible.
Metadata: Write a meta title (no more than 60 characters) and a meta description (no more than 160 characters). Include the main keyword in both the meta title and meta description. If possible, also include a secondary keyword in each one.
Keywords: Provide a list of primary and secondary keywords for the writer to use. Clearly distinguish between both types of keywords.
Internal and external links: Include the specific links you need to include in the content. Or give the writer specific instructions on which links to pull and from where.
Competition and keyword intent
Competition Pages: Research the highest ranking competitors for the target keyword. Writers can then click on each article to learn more about the topic and write well-researched content.
Keyword Intent: Here keyword intent — informative, transactional, etc. — so that the writer is aware of how to approach the topic. This also helps guide the overall style, voice, and tone of the article.
Content outline: Write a highly structured content outline that is possibly the most important part of our SEO content summary template.
People also ask: Search Google for the target keywords. Take note of any relevant “People Also Ask” content and use it to formulate new sections or FAQs.
Description of the main headings: State exactly what you want a section to accomplish and how you want the writer to do it.
Links to useful resources: Found an infographic, video, or other resource that clearly explains a complex topic? Include a link to that resource. This helps writers quickly consume and digest information so they can then talk about it in content.
Screenshots and images of specific sections: If there is a well-written and well-researched section of content in a competitor’s article, take a screenshot. Use those images below the main headings to show the writer what he is looking for.
Readability check: Each draft must pass a “readability check” to make sure there are no difficult-to-read sentences. To do this, we recommend writers pass their content through the Hemingway Editor App and edit accordingly.
Reader intent: Ask writers to put the reader first, above Google and its algorithms. This gives writers the space to include more (or different) information on the topic as needed.
The end result is well-written, well-researched content that is optimized for the target audience. Y the target keyword, all thanks to
Having a hard time coming up with content ideas to share on social media? Do you want to know the types of content that work best on LinkedIn?
The Brafton team shares their LinkedIn content tips in this infographic.
This is what the list does:
- blog posts
- third party content
- native video
- Text only
- Photography and illustrations
In addition to these, more recent research has also indicated that carousel posts work well on LinkedIn, and with LinkedIn currently implementing a Native Carousel option, that’s another consideration (you can also create carousels by uploading a PDF with separate images on each page).
Take a look at the infographic for more.
A version of this post was first published on the Red Website Design blog.
the user generated content (UGC)In English, “User Generated Content” or “UGC” means blog comments, customer ratings and reviews, tagged social media posts, forum posts, etc.
This type of content, which you get for free, can enrich the content of your web pages by adding new perspectives and compelling information to other readers.
But can UGC affect your organic search ranking?
To answer this question, we will see later in this article if there is a link between user-generated content and improved Google SEO.
Is User Generated Content a Google Ranking Factor?
The different types of user-generated content
UGC can be text, images, video, or any other form of content (blog comments, forum posts, product reviews…). It can be both positive and negative for your brand or business.
You can use user generated content to build engagement around your brand/website, improve your content and even contribute to your SEO efforts. Think of Amazon and the number of reviews that have contributed to its growth and notoriety.
Is UGC really a Google ranking factor?
google takes care of “user generated spam” in your Google Search Central documentation. Google explains that:
“In some cases, malicious users can spam a decent site. This issue typically occurs on sites that allow users to create pages or add content. »
Google specifies that: “If you get a warning about this type of spam, don’t worry. This usually means that the quality of your site is such that we have not deemed it appropriate to take any manual action on it. On the other hand, if your site is spammed too much, it can affect your rating, which can ultimately lead to manual action on your entire site. »
Google continues to give specific advice on how to prevent user-generated spam. But we retain above all here that a poor quality content in certain parts of your website may affect the overall site rating.
How does Google treat user-generated content?
Google indicates in this regard that it can remove or downgrade pages flooded with user-generated spam to protect the quality of their search results.
In 2020, John Mueller, Google Webmaster Trends Analyst, answered a question about how Google ranks pages with user-generated content, based on relevance and quality. Mueller explains that:
“In general, Google doesn’t differentiate between the content you’ve written and the content your users have written. If you post it to your site, we’ll see it as the content you want to post and use it for rankings. »
Mueller’s advice is that if you have a lot of user-generated contentmake sure you meet the publication standards of your website.
Regarding the links in the UGC, Mueller explains that:
“…by default, you probably won’t be able to respond to links that have been added. For these, we have a way to recognize user-generated content links via the rel=“ugc” link attribute. »
In 2021, Google released a video UGC for AdSense publishers. Again, we hear that Google can’t tell the difference between your content and UGC.
“If you don’t make sure that user-generated content meets your publishing standards…spam comments on a page can affect your site’s ranking. »can be heard in the video.
We know from John Mueller that Google doesn’t differentiate between the content you’ve written and the content your users have written. We already know that content is a key ranking factor for Google.
Therefore, user-generated content is a real ranking factor. Unfortunately, it can negatively affect your ranking if Google deems the content undesirable.
Don’t hesitate to create posting guidelines that encourage users to post quality content on your site. And make sure you always have control over the moderation user-generated content on your site.
want to set up a content strategy consistent and effective? do not hesitate to Contact us for more information !
If you don’t like all those recommended posts from people and profiles you don’t follow littering your Instagram feed, then you probably don’t like what Meta had to say about them in today’s earnings announcement.
Meta today posted a pessimistic earnings result, with lower-than-expected usage and revenue, and on the subsequent earnings call, Meta CEO Mark Zuckerberg outlined his key areas of focus moving forward as the company looks to navigate a period of economic uncertainty.
One of the key areas of focus, of course, is Reels, which is the company’s fastest growing element based on user engagement.
So how does Meta plan to keep growing Reels?
Through more recommendations, of course.
As Zuckerberg explains:
“One of the major transformations in our business right now is that social feeds are moving from being driven primarily by the people and accounts you follow to being driven more and more by AI recommending content you’ll find interesting. on Facebook or Instagram, even if you don’t follow those creators. Social content from people you know will continue to be an important part of the experience and some of our most differentiated content, but more and more we will be able to complement it with other interesting content from our networks.”
Which, of course, aligns with TikTok’s approach: part of TikTok’s success lies in its ultra-addictive ‘For You’ main feed, which is a curated list of the most popular content from across the platform, aligned with your interests.
Because TikTok was never built with a social graph in mind (i.e. connecting with friends and family), that gives you a much broader pool of clips to potentially show people, which Meta clearly sees as a core element. of its attractiveness.
Which it is now trying to replicate, much to the chagrin of many users.
But in fact more recommendations come:
“Right now, our AI recommends about 15% of the content in a person’s Facebook feed and slightly more than their Instagram feed from people, groups, or accounts you don’t follow. We expect these numbers to more than double by the end of next year.”
That’s a lot. So not only will Meta apps not reduce the amount of random content in your feeds, they will actually duplicate it, making your new Facebook ‘Home’ feed (as opposed to your ‘Feeds ‘) is increasingly loaded with content. of pages and people you haven’t chosen to follow, while your Instagram timeline will also continue to space out your friends’ updates more and more between recommended posts.
This comes just days after a user petition to ‘Make Instagram Instagram Again’ gained major traction after Kylie Jenner and Kim Kardashian shared their support for the initiative which, among other things, calls Instagram to ‘stop trying to be TikTok’ and to help users see “cute photos” of their friends once again, instead of random recommended videos.
But Instagram has reiterated that this is the way to go, based on user trends. And now, Zuckerberg has gone a step further, saying that not only will he not change course, but he will actually head harder in that direction as he seeks to maximize user engagement.
“As our AI finds additional content that people find interesting, that increases the engagement and quality of our feeds. […] Royal engagement is also growing rapidly. I shared last quarter that Reels already accounted for 20% of the time people spend on Instagram. This quarter we saw a more than 30% increase in the time people spent engaging with Reels on Facebook and Instagram. AI advancements are driving many of these improvements, and one example is that after launching a new large AI model for recommendations, we saw a 15% increase in watch time on the Reels video player on Facebook alone.” .
You may not like this change, along with the Kardashians, but the stats don’t lie, and if Meta is getting more people to spend more time on its apps as a result of including more recommended content in users’ feeds, you can bet that it will continue to do so, as Zuckerberg has said here.
Zuckerberg also points out that people are increasingly sharing content privately, rather than directly commenting and engaging on a post. So even if direct engagement stats on a post aren’t massive, that doesn’t mean it’s not redistributed across messaging channels, which has become a key avenue for content sharing.
That’s a relevant trend for marketers to note, with users looking to alert their friends to more content, particularly clips from Reels, through direct messages.
Zuckerberg also discussed the monetization of Reels, noting that Reels Ads is now on track to generate more than $1 billion in annual revenue, while also looking to increase Reels’ ad load and improve its AI understanding of Reels. Reels clips to help advertisers better target their ads. advertisements
So more Reels, more recommended content, and more ads embedded in your Facebook and IG experiences.
Personally, this doesn’t sound like a recipe for long-term success. But again, stats tell the story, and as more users consume more Reels and recommended content, Meta will continue to feed off of that however it can.
So it’s not Meta you should blame if you hate the way things are changing, it’s people in general, as usage habits are, as always, Meta’s compass.
It’s not Mark Zuckerberg and Adam Mosseri who are doing this, it’s your mom, your sister, those people across the street; it’s all the other Instagram and Facebook users who keep tapping on recommended posts and scrolling through random Reels as they seek to stave off boredom.
Maybe tell them to just download TikTok instead. That might fix it.
TikTok will provide more information on content trends and moderation through a new research initiative
Under increasing scrutiny from regulators and amid various lingering questions and concerns about its ownership and approach to content, TikTok is seeking to provide more assurance that it is not censoring certain content or amplifying certain perspectives, through new API access points that will allow academics and researchers to better understand the exact functioning of its systems.
Under a new program, TikTok will soon allow searchers to access public and anonymized data about content and activity on the platform. It will also make its content moderation systems easier to understand, through API access points, with strict restrictions on who can access the tools.
This could shed more light on exactly why TikTok’s “For You” stream is so addictive, allowing researchers to determine what users are interacting with, as well as what its moderation teams seek to remove. However, it won’t provide information about TikTok’s AI systems, or what details it can extract from each uploaded clip, or how it then uses those data points to decide what to show each time. user, based on their interests.
Which is really the app’s ‘secret sauce’, and probably its most controversial element, with TikTok’s advanced algorithms able to identify very specific elements in video clips, which it can then use for sorting content.
For example, in 2020, leaked internal document showed TikTok moderators were instructed to remove content featuring people who were “too ugly, poor or disabled for the platform”. TikTok said such regulations were quickly removed from its guidelines, but the very concept that TikTok is even capable of doing so, based in part on identifying algorithms, suggests that its systems are capable of using such metrics as ranking tools — meaning TikTok can, and probably does, use physical traits like this to show people more of the like and less of what they’re not.
In other words, TikTok’s AI can detect physical elements and use them as corresponding parameters, in order to scroll users. I suspect that this type of Object ID, built into TikTok’s system, could be discovered through closer examination of its systems, which may well explain why its algorithms are not included in this new API access.
Again, it could also be an exclusive question or piece of information, and keeping the secrets of their success close at hand. And it might not be the hassle it may seem either, with its AI system potentially built on the same sorts of settings as Instagram or Facebook, with some not-so-controversial aspects.
Although it’s also worth pointing out a recent report that suggests TikTok advised its staff not to talk about certain sensitive items, including its AI tools.
According to a report from Gizmodo, TikTok gave staff a ‘Master Messaging document’, which describes the key points that the company wishes to present, or not, to the public.
As by Gizmodo:
“Near the top of the list? “Minimize parent company ByteDance, minimize Chinese association, minimize AI.” The three bullet points are the second, third, and fourth lines of the document, right after “Emphasizing TikTok as a brand/platform.” Further down, the company advises its employees to point out that, while young people love TikTok, “the app is restricted to users aged 13 and over.”
Add to that the fact that TikTok is removing more content due to ‘nudity and sexual activity’ and it paints a concerning picture in some respects, which could be exposed if it were to allow a broader view of its algorithmic systems.
TikTok says it also grants the same API access to independent sound US Content Advisory Council, as well as its regional Security Advisory Councils for further analysis.
It could be a good move to help TikTok build support and understanding, and reduce pressure on the app, while providing a better understanding of what’s driving its success.
Netflix Homes: Here’s How the Changes Will Be Applied to Your Netflix Account in Mexico to View Content in Multiple Homes – Marketing 4 Ecommerce
The undisputed king of streaming presents a slowdown in its growth: its shares have fallen this year and the subscriber outlook is weaker than ever. Seeking to address this issue and continue to generate revenue, the platform will launch a fee adjustment for users who share their accounts.
The Changes to Netflix accounts in Argentina and Honduras will begin on August 22date when the platform will charge additional fees to users who connect outside the home and connect to a TV from a new location, changes that we must remain vigilant on because they will most likely arrive in Mexico in a few weeks .
Netflix started adding extras in the region from March 2022
Although the company’s new shares will begin in mid-August in Argentina and Honduras, although it may also arrive later in Mexico, Netflix had already taken action in Chile, Costa Rica and Perucountry where the platform piloted its “Additional member” and “Profile transfer” functionalitieswhich costs 2.99 US dollars in Costa Rica, 7.9 soles in Peru and 380 pesos in Chile.
The first feature is known as “Additional Member” and is available to members of the Standard and Premium plans. Their allows you to add up to two additional users to the account who do not live in the household and who have their own identifiers: profile and personalized recommendations.
Meanwhile, “Profile Transfer” is available to subscribers of any service level, be it Basic, Standard or Premium. With her, they can transfer their profile to a new accountretaining the history of reproductions, the “My list” section and, of course, the personalized recommendations.
Netflix Homes could arrive in Mexico to prevent the platform from losing more revenue
In order to prevent further losses from being generated on the platform, Netflix will start taking action in countries like Honduras and Argentina with its new system. Netflix houseswhich could also reach Mexico in the coming months and will charge additional fees for users connecting from a TV outside the home.
Since August 22, 2022, if the Netflix account is used outside the home, users in Argentina and Honduras will incur additional fees each month, which may increase based on the number of additional households that sign up. However, the fee will only be charged if a person using this account requests to add an additional home, even if the payment is not automatically processed.
Although currently There is no official information about the arrival of Netflix Homes in Mexico and what could be the costs of this new system in the country, the truth is that its arrival is very likely, so this system would work the same as it does for Argentina and Honduras and Mexican consumers should be aware of this in order to anticipate any additional charges.
Find out how Netflix Homes works
Netflix houses will not charge additional fees if the content is viewed on smartphonesmobile devices such as tablets or laptops, however, account can only be used on TVs in one household (with a single wifi or IP address) i.e. the location will be taken into account.
If the user is traveling or away from home, they can access their account at no additional cost as long as the location has not been registered before and they can enter from that location up to once a year. However, If in this new location the user maintains his active session for more than two weeks, additional costs will be charged. which in the case of Honduras is 2.99 dollars and in Argentina 219 Argentine pesos per month for each additional household. You can see the current Netflix plans in Honduras with their additional costs for each additional household in the different types of tariffs, since it is very likely that a similar plan applies in our country.
In the case of Mexico, Netflix hasn’t announced what the official pricing will be.however, it has already been clarified that the addition of additional locations will depend on the package to which the users are subscribed: in the case of the Basic Package, an additional household can be added, for the Standard up to two households and, finally, for the Premium Plan up to three households, plus the devices on which you will be able to enjoy this content that are already at their current rates for Mexico.
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