Having a hard time coming up with content ideas to share on social media? Do you want to know the types of content that work best on LinkedIn?
The Brafton team shares their LinkedIn content tips in this infographic.
This is what the list does:
- blog posts
- third party content
- native video
- Text only
- Photography and illustrations
In addition to these, more recent research has also indicated that carousel posts work well on LinkedIn, and with LinkedIn currently implementing a Native Carousel option, that’s another consideration (you can also create carousels by uploading a PDF with separate images on each page).
Take a look at the infographic for more.
A version of this post was first published on the Red Website Design blog.
the user generated content (UGC)In English, “User Generated Content” or “UGC” means blog comments, customer ratings and reviews, tagged social media posts, forum posts, etc.
This type of content, which you get for free, can enrich the content of your web pages by adding new perspectives and compelling information to other readers.
But can UGC affect your organic search ranking?
To answer this question, we will see later in this article if there is a link between user-generated content and improved Google SEO.
Is User Generated Content a Google Ranking Factor?
The different types of user-generated content
UGC can be text, images, video, or any other form of content (blog comments, forum posts, product reviews…). It can be both positive and negative for your brand or business.
You can use user generated content to build engagement around your brand/website, improve your content and even contribute to your SEO efforts. Think of Amazon and the number of reviews that have contributed to its growth and notoriety.
Is UGC really a Google ranking factor?
google takes care of “user generated spam” in your Google Search Central documentation. Google explains that:
“In some cases, malicious users can spam a decent site. This issue typically occurs on sites that allow users to create pages or add content. »
Google specifies that: “If you get a warning about this type of spam, don’t worry. This usually means that the quality of your site is such that we have not deemed it appropriate to take any manual action on it. On the other hand, if your site is spammed too much, it can affect your rating, which can ultimately lead to manual action on your entire site. »
Google continues to give specific advice on how to prevent user-generated spam. But we retain above all here that a poor quality content in certain parts of your website may affect the overall site rating.
How does Google treat user-generated content?
Google indicates in this regard that it can remove or downgrade pages flooded with user-generated spam to protect the quality of their search results.
In 2020, John Mueller, Google Webmaster Trends Analyst, answered a question about how Google ranks pages with user-generated content, based on relevance and quality. Mueller explains that:
“In general, Google doesn’t differentiate between the content you’ve written and the content your users have written. If you post it to your site, we’ll see it as the content you want to post and use it for rankings. »
Mueller’s advice is that if you have a lot of user-generated contentmake sure you meet the publication standards of your website.
Regarding the links in the UGC, Mueller explains that:
“…by default, you probably won’t be able to respond to links that have been added. For these, we have a way to recognize user-generated content links via the rel=“ugc” link attribute. »
In 2021, Google released a video UGC for AdSense publishers. Again, we hear that Google can’t tell the difference between your content and UGC.
“If you don’t make sure that user-generated content meets your publishing standards…spam comments on a page can affect your site’s ranking. »can be heard in the video.
We know from John Mueller that Google doesn’t differentiate between the content you’ve written and the content your users have written. We already know that content is a key ranking factor for Google.
Therefore, user-generated content is a real ranking factor. Unfortunately, it can negatively affect your ranking if Google deems the content undesirable.
Don’t hesitate to create posting guidelines that encourage users to post quality content on your site. And make sure you always have control over the moderation user-generated content on your site.
want to set up a content strategy consistent and effective? do not hesitate to Contact us for more information !
If you don’t like all those recommended posts from people and profiles you don’t follow littering your Instagram feed, then you probably don’t like what Meta had to say about them in today’s earnings announcement.
Meta today posted a pessimistic earnings result, with lower-than-expected usage and revenue, and on the subsequent earnings call, Meta CEO Mark Zuckerberg outlined his key areas of focus moving forward as the company looks to navigate a period of economic uncertainty.
One of the key areas of focus, of course, is Reels, which is the company’s fastest growing element based on user engagement.
So how does Meta plan to keep growing Reels?
Through more recommendations, of course.
As Zuckerberg explains:
“One of the major transformations in our business right now is that social feeds are moving from being driven primarily by the people and accounts you follow to being driven more and more by AI recommending content you’ll find interesting. on Facebook or Instagram, even if you don’t follow those creators. Social content from people you know will continue to be an important part of the experience and some of our most differentiated content, but more and more we will be able to complement it with other interesting content from our networks.”
Which, of course, aligns with TikTok’s approach: part of TikTok’s success lies in its ultra-addictive ‘For You’ main feed, which is a curated list of the most popular content from across the platform, aligned with your interests.
Because TikTok was never built with a social graph in mind (i.e. connecting with friends and family), that gives you a much broader pool of clips to potentially show people, which Meta clearly sees as a core element. of its attractiveness.
Which it is now trying to replicate, much to the chagrin of many users.
But in fact more recommendations come:
“Right now, our AI recommends about 15% of the content in a person’s Facebook feed and slightly more than their Instagram feed from people, groups, or accounts you don’t follow. We expect these numbers to more than double by the end of next year.”
That’s a lot. So not only will Meta apps not reduce the amount of random content in your feeds, they will actually duplicate it, making your new Facebook ‘Home’ feed (as opposed to your ‘Feeds ‘) is increasingly loaded with content. of pages and people you haven’t chosen to follow, while your Instagram timeline will also continue to space out your friends’ updates more and more between recommended posts.
This comes just days after a user petition to ‘Make Instagram Instagram Again’ gained major traction after Kylie Jenner and Kim Kardashian shared their support for the initiative which, among other things, calls Instagram to ‘stop trying to be TikTok’ and to help users see “cute photos” of their friends once again, instead of random recommended videos.
But Instagram has reiterated that this is the way to go, based on user trends. And now, Zuckerberg has gone a step further, saying that not only will he not change course, but he will actually head harder in that direction as he seeks to maximize user engagement.
“As our AI finds additional content that people find interesting, that increases the engagement and quality of our feeds. […] Royal engagement is also growing rapidly. I shared last quarter that Reels already accounted for 20% of the time people spend on Instagram. This quarter we saw a more than 30% increase in the time people spent engaging with Reels on Facebook and Instagram. AI advancements are driving many of these improvements, and one example is that after launching a new large AI model for recommendations, we saw a 15% increase in watch time on the Reels video player on Facebook alone.” .
You may not like this change, along with the Kardashians, but the stats don’t lie, and if Meta is getting more people to spend more time on its apps as a result of including more recommended content in users’ feeds, you can bet that it will continue to do so, as Zuckerberg has said here.
Zuckerberg also points out that people are increasingly sharing content privately, rather than directly commenting and engaging on a post. So even if direct engagement stats on a post aren’t massive, that doesn’t mean it’s not redistributed across messaging channels, which has become a key avenue for content sharing.
That’s a relevant trend for marketers to note, with users looking to alert their friends to more content, particularly clips from Reels, through direct messages.
Zuckerberg also discussed the monetization of Reels, noting that Reels Ads is now on track to generate more than $1 billion in annual revenue, while also looking to increase Reels’ ad load and improve its AI understanding of Reels. Reels clips to help advertisers better target their ads. advertisements
So more Reels, more recommended content, and more ads embedded in your Facebook and IG experiences.
Personally, this doesn’t sound like a recipe for long-term success. But again, stats tell the story, and as more users consume more Reels and recommended content, Meta will continue to feed off of that however it can.
So it’s not Meta you should blame if you hate the way things are changing, it’s people in general, as usage habits are, as always, Meta’s compass.
It’s not Mark Zuckerberg and Adam Mosseri who are doing this, it’s your mom, your sister, those people across the street; it’s all the other Instagram and Facebook users who keep tapping on recommended posts and scrolling through random Reels as they seek to stave off boredom.
Maybe tell them to just download TikTok instead. That might fix it.
TikTok will provide more information on content trends and moderation through a new research initiative
Under increasing scrutiny from regulators and amid various lingering questions and concerns about its ownership and approach to content, TikTok is seeking to provide more assurance that it is not censoring certain content or amplifying certain perspectives, through new API access points that will allow academics and researchers to better understand the exact functioning of its systems.
Under a new program, TikTok will soon allow searchers to access public and anonymized data about content and activity on the platform. It will also make its content moderation systems easier to understand, through API access points, with strict restrictions on who can access the tools.
This could shed more light on exactly why TikTok’s “For You” stream is so addictive, allowing researchers to determine what users are interacting with, as well as what its moderation teams seek to remove. However, it won’t provide information about TikTok’s AI systems, or what details it can extract from each uploaded clip, or how it then uses those data points to decide what to show each time. user, based on their interests.
Which is really the app’s ‘secret sauce’, and probably its most controversial element, with TikTok’s advanced algorithms able to identify very specific elements in video clips, which it can then use for sorting content.
For example, in 2020, leaked internal document showed TikTok moderators were instructed to remove content featuring people who were “too ugly, poor or disabled for the platform”. TikTok said such regulations were quickly removed from its guidelines, but the very concept that TikTok is even capable of doing so, based in part on identifying algorithms, suggests that its systems are capable of using such metrics as ranking tools — meaning TikTok can, and probably does, use physical traits like this to show people more of the like and less of what they’re not.
In other words, TikTok’s AI can detect physical elements and use them as corresponding parameters, in order to scroll users. I suspect that this type of Object ID, built into TikTok’s system, could be discovered through closer examination of its systems, which may well explain why its algorithms are not included in this new API access.
Again, it could also be an exclusive question or piece of information, and keeping the secrets of their success close at hand. And it might not be the hassle it may seem either, with its AI system potentially built on the same sorts of settings as Instagram or Facebook, with some not-so-controversial aspects.
Although it’s also worth pointing out a recent report that suggests TikTok advised its staff not to talk about certain sensitive items, including its AI tools.
According to a report from Gizmodo, TikTok gave staff a ‘Master Messaging document’, which describes the key points that the company wishes to present, or not, to the public.
As by Gizmodo:
“Near the top of the list? “Minimize parent company ByteDance, minimize Chinese association, minimize AI.” The three bullet points are the second, third, and fourth lines of the document, right after “Emphasizing TikTok as a brand/platform.” Further down, the company advises its employees to point out that, while young people love TikTok, “the app is restricted to users aged 13 and over.”
Add to that the fact that TikTok is removing more content due to ‘nudity and sexual activity’ and it paints a concerning picture in some respects, which could be exposed if it were to allow a broader view of its algorithmic systems.
TikTok says it also grants the same API access to independent sound US Content Advisory Council, as well as its regional Security Advisory Councils for further analysis.
It could be a good move to help TikTok build support and understanding, and reduce pressure on the app, while providing a better understanding of what’s driving its success.
Netflix Homes: Here’s How the Changes Will Be Applied to Your Netflix Account in Mexico to View Content in Multiple Homes – Marketing 4 Ecommerce
The undisputed king of streaming presents a slowdown in its growth: its shares have fallen this year and the subscriber outlook is weaker than ever. Seeking to address this issue and continue to generate revenue, the platform will launch a fee adjustment for users who share their accounts.
The Changes to Netflix accounts in Argentina and Honduras will begin on August 22date when the platform will charge additional fees to users who connect outside the home and connect to a TV from a new location, changes that we must remain vigilant on because they will most likely arrive in Mexico in a few weeks .
Netflix started adding extras in the region from March 2022
Although the company’s new shares will begin in mid-August in Argentina and Honduras, although it may also arrive later in Mexico, Netflix had already taken action in Chile, Costa Rica and Perucountry where the platform piloted its “Additional member” and “Profile transfer” functionalitieswhich costs 2.99 US dollars in Costa Rica, 7.9 soles in Peru and 380 pesos in Chile.
The first feature is known as “Additional Member” and is available to members of the Standard and Premium plans. Their allows you to add up to two additional users to the account who do not live in the household and who have their own identifiers: profile and personalized recommendations.
Meanwhile, “Profile Transfer” is available to subscribers of any service level, be it Basic, Standard or Premium. With her, they can transfer their profile to a new accountretaining the history of reproductions, the “My list” section and, of course, the personalized recommendations.
Netflix Homes could arrive in Mexico to prevent the platform from losing more revenue
In order to prevent further losses from being generated on the platform, Netflix will start taking action in countries like Honduras and Argentina with its new system. Netflix houseswhich could also reach Mexico in the coming months and will charge additional fees for users connecting from a TV outside the home.
Since August 22, 2022, if the Netflix account is used outside the home, users in Argentina and Honduras will incur additional fees each month, which may increase based on the number of additional households that sign up. However, the fee will only be charged if a person using this account requests to add an additional home, even if the payment is not automatically processed.
Although currently There is no official information about the arrival of Netflix Homes in Mexico and what could be the costs of this new system in the country, the truth is that its arrival is very likely, so this system would work the same as it does for Argentina and Honduras and Mexican consumers should be aware of this in order to anticipate any additional charges.
Find out how Netflix Homes works
Netflix houses will not charge additional fees if the content is viewed on smartphonesmobile devices such as tablets or laptops, however, account can only be used on TVs in one household (with a single wifi or IP address) i.e. the location will be taken into account.
If the user is traveling or away from home, they can access their account at no additional cost as long as the location has not been registered before and they can enter from that location up to once a year. However, If in this new location the user maintains his active session for more than two weeks, additional costs will be charged. which in the case of Honduras is 2.99 dollars and in Argentina 219 Argentine pesos per month for each additional household. You can see the current Netflix plans in Honduras with their additional costs for each additional household in the different types of tariffs, since it is very likely that a similar plan applies in our country.
In the case of Mexico, Netflix hasn’t announced what the official pricing will be.however, it has already been clarified that the addition of additional locations will depend on the package to which the users are subscribed: in the case of the Basic Package, an additional household can be added, for the Standard up to two households and, finally, for the Premium Plan up to three households, plus the devices on which you will be able to enjoy this content that are already at their current rates for Mexico.
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The image banks They are one of the most used tools in content marketing, because a visual element can make reading a text much more pleasant. In the visual element, we include photographs, videos, infographics, maps, illustrations or other elements that make the content more attractive to the user. However, many brands find that they do not have enough material to support their content, so they have to resort to stock images or videos.
We explain what exactly image and video banks are and which are the most used and popular.
Content marketing is essential to promote your business. Costing 60% less than traditional marketing will generate you with very much more leads.
Not only does it significantly increase traffic and help with sales, but it also Help build a trusting and lasting relationship with your audience. and to find the tone of voice of your brand.
We are in 2022, and the Internet is saturated with all the content you can imagine on any topic.
This makes it a challenge to put in place an effective content strategy that will set you apart from the competition, especially if you are in a dynamic business with many players. However, everything is possible if you are constant and creative.
First steps towards a successful content marketing strategy
know for whom the content is created
Correctly identifying your audience is the first step towards a content plan that really works. The lifestyle and demographics of your audience are important, but the most important thing is what they are looking for.
Do you want product information to help you choose? Are they interested in industry trends? If you know this, you will get useful information for people, and they will come back for more.
identify your objects
It is clear that the main objective of any content strategy is to improve your business. However, you should set more particular goals to achieve better results.
All possible objects are the promotion of products and services, more leads, more traffic or a better reputation for your brand. You can combine multiple items to get a result that tends to be more important to trade.
Audit your existing content, even if it was sporadic
If you’ve produced some content before, even without a clear goal in mind, it makes sense to evaluate it even if it wasn’t a huge success. Study how this content impacted your sales and how much traffic it brought to your website.
This will give you a first perspective of what works for your audience. Content that has no features may well be changed later and reused.
Key elements of a comprehensive marketing strategy
Now it presents you with the most important elements to discover the best layers to create unified content and original content that will position your brand.
Be smart in your keyword research
Keyword research is important for a content plan to really get your content visible to a larger audience through a web search.
Define the keywords that are related to your brand, product, services and sector, and plan your content to be your words incorporating your marketing plan.
It is not necessary to target all the relevant keywords at once. Prioritize into various groups by relevance and urgency.
We are no longer in the era where you had to write everything down and do everything manually. Don’t worry about the terror you feel change your password and do not remember where you wrote it down, or when you lose the notebook where you wrote your marketing plan, do not worry more thanks to automation than to our technology!
Automated tools like Google Keyword Planner help you find relevant keywords, and Google Search Console lets you identify how you currently rank for relevant keywords.
Manual Google search also helps identify relevant keywords. Use search tools like “People Also Ask” and “Related Searches” to predict the relevance of keywords.
Focus on making your content useful to the target audience
It’s essential that your content ranks high in the search engines, but you also need to make sure that it’s meaningful and useful to your customers and prospects.
The content must be unique. Don’t just rewrite top search results or competing content in hopes of getting noticed.
Integrate your unique perspective, including industry knowledge, product and customer experience, experience of colleagues across departments, and more. All these things will be valued by your audience.
That said, some topics and keywords are oversaturated on search engines, and it might not be easy to create unique content even if you provide original texts. Ignore the popular themes and trend is not a solution, so paraphrasing might be a good option.
Explore online forums to see what questions your audience is interested in. Websites such as Quora and Reddit, social networking groups, and forums professionally related to the industry have recently unified a view of what matters to people in relation to the industry and its products.
Unlike ranking analysis, discussions in these forums are dynamic and show what real people are interested in at the time.
It’s not just about peeking into discussions: you can post and join the conversation and then bring valuable insights to the content you post on your website. Even topics that seem “out of place” or niche can be used in your content in meaningful ways.
Communicate with customers directly to find out what they are looking for. Having direct feedback from customers about the impact of your content helps create content pieces that speak to your audience.check all the necessary details.
For example, if a customer wants to pay using a payment method that your company does not incorporate, this must be taken into account.
One way to do this is to interact with your audience on social networks and ask them what they expect from your services or what they would improve.
Get informed and stay ahead of industry trends
Being among the first to know what is happening in your industry certainly helps build a unique content containment strategy that sets you apart from your competitors.
While this isn’t the easiest thing to do, it pays off for your brand in many ways, not just when it comes to marketing. Industry knowledge is achieved in many ways, but it must be made your priority.
Read everything that is applicable and vital to your industry, attend relevant events, both online and offline, network with people, analyze your competitors.
After a while, you’ll be able to come up with great content ideas before anyone else.
Use various forms of content
More than many companies choose to bet solely on blogs, which is understandable because they have more than a 50 percent increase in traffic, a holistic content strategy involves differentiating between various types of content to achieve maximum engagement.
After all, people can get bored with just one type of content, no matter how great it is. Some popular options
- podcast Podcasts are very popular now, and they are the first choice for audiences who want to engage with content in audiovisual format rather than through reading.
Podcasts are also a way to reach a larger audience of nearby professionals who are directly interested in your services. We offer you a natural way to advertise your products or earn money through advertisers.
- Practical cases: Case studies offer the opportunity to demonstrate the tangible result of your negotiation and show how it has a positive effect on your clients. The goal is to show your potential clients that it is worth investing time and resources to work with you.
- Videos: Videos increase the engagement of your audience requires entertainment. You can publish them on your website or create an account on YouTube or Tiktok. The latter is great for short humorous or educational content that opens up a fun side of your brand, while YouTube is more of a niche content for the target audience that is great for brand awareness and trust.
Although there are dozens of content types to choose from, such as webinars, contests, offline events, newsletters, e-books, and more.
The key is to try several different formats and go with the ones that make the most sense for your audience.
By experimenting with different formats, you’ll understand their impact, reusability, and content that doesn’t work in your initially published forms..
If you find it necessary to delegate the creation of some forms of content to third parties, a content operations platform may be perfect for you.
Create a content calendar and keep track of everything
Although it may seem obvious, having a content calendar helps to give perspective to your content strategy and follow it without blocks. It shouldn’t just be a spreadsheet or a cloud storage.
You can use smart tools, like those used by data engineers for data workflows. A good content calendar includes information on what to post, when to post, and where to post.
Promote your content across multiple channels
While search engines do a great job of getting your content seen as long as you follow the best SEO practices, a holistic content strategy means using multiple channels to promote your content to ensure the best results.
- Promotion of content through social networks
- Present the content on the home page of your website
- Use tools like Google Ads to promote pages
- Promote through a weekly/monthly email newsletter
- Create guest posts on other blogs
- Promote through influencers in your industry
Tracking content also means estimating what’s next in the content. Content marketing will provide you with a modest financial benefit and traditional marketing, with acquisition management, even more.
In addition to all this, you can also use Google Analytics 4 to produce content that your target audience wants to see.
Developing a content marketing strategy in 2022 can be overwhelming; However, if you create a solid content marketing plan, then you will not be able to achieve success.
Know your audience, track everything, make a dedicated effort to rank high, and know the trends in your industry. In this way, you will be able to create the best content among your competitors.
You may be interested in:
3 Keys to Success in Content Marketing
How to do keyword research
Is Content Marketing the New SEO?
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The customer values, compares and buys… If he is well attended. Online, content serves the user journey to maximize conversion.
we already talked to you of the user journey and the impact of SEO at each stage of lead generation. Who says user journey says search intent. And whoever says search intent says content associated with the intent.
Combine user journey and brand narrative
It is here that we must also remember the three dimensions of a brand message. Because as good evangelizers of useful content, we cannot rely solely on transactional content. Neglecting inspiration and relationship will hurt your content strategy.
Working these three dimensions opens up a field of possibilities. More than selling, and only selling, we can advise and sell, inspire and sell, stay in the relationship and sell. Your editorial calendar fills itself.
You will tell me: everything is fine, it is almost a utopia, but our goal is still conversion. Yes, and one does not exclude the other. because you will see each step of the user journey can be embellished with useful content, perennial, recycled or recycled. Working both axes -the user’s journey and the brand’s discourse-, in parallel, is an asset for your communication.
First stage of the user journey: consideration
This is where we introduce ourselves, where we make people hear who we are and what we offer. This is also where we engages users according to their profiles and expectations – Let’s not forget the empathy map or the SONCASE method!
Let’s imagine the company “Rénove Fachada”, specialized in exterior rehabilitation, restoration of facades and treatment of cracks or dampness. In your editorial animation, you might consider:
- a white paper, to download for free, on rehabilitation of facades, its advantages, disadvantages, legal dimensions and cost. Very general, this white paper would be an improved version of a commercial brochure, which could have been distributed in all boxes or at home fairs.
- A study on the state of the housing stock in Belgium. This study, which would not be proselytizing, can establish the seriousness of this undertaking. Figures, of course, but explained and commented on by construction experts, insurance experts…
- A program of articles on the different fields of rehabilitation. For SEO purposes, these articles would answer the questions raised by users touching on the idea of renovating your exterior.
- a video show, either in a filmed video or an animated video, to introduce yourself and show what you do. We explain how to repair cracks, how to deal with moisture. But not only: we give advice on cleaning, repair. We show our seriousness and our willingness to help. The underlying message is “if you can’t do it, despite our advice, step in”.
Second step of the user journey: comparison of solutions
Our company “Renovate Facade” plays in a very active competitive field. We know that saying “we are the best” is not enough to convince users. You have to be able to prove it. That’s why, there are many devices to exploit, all using the potential of multimedia content:
- webinars, useful to create links, expose your solution, or part of your solution, to an audience of users who are looking for differentiating information. Creating a webinar program, associated with a mailing campaign, allows a direct relationship, without commitment.
- infographics, created as reminders of good practices, which we have already distilled in the videos. “The different cracks in the façade”, “Cleaning the exterior walls”, “All about plastering”…
- checklists, in the form of articles or slideshows, they would be created on particular topics, such as “5 administrative steps before renovating your facade” or “Financing solutions” or “What to do in case of a flood?” “. We gravitate around our core business, once again to reaffirm our expertise.
- A talk show or podcast, involving our vital forces. Our facade designers, our painters, our lacquerers. In addition to being good content that provides links, this program can also strengthen the employer’s brand.
Clearly, for this step, you have to be able to position yourself where the competitors are not, while we contribute our know-how, our experience, our humanity. In the comparison phase, in addition to price and services, the user will be perfectly sensitive to our speech and our advice.
Last step of the user journey: conversion
it is now thateliminates the most transactional efforts, calling the bread, the bread. For “Facade Rénove”, we clarify the last dark points, those that can scare at first sight, such as the price, the duration of the work or the return on investment.
In the content schedule, you can use:
- Brochures, specific for each part of the façade reform. We clearly explain: what we do, how we do it, why we do it. We give a price range, a time range and we commit to quality with legal devices (the Ten-Year Guarantee, for example). This brochure encourages contact and appointments.
- Conquered customer testimonials, taken from verified sourcessuch as Trustpilot or Google reviews. We can even imagine an extension of these testimonies in video capsules, in a series hosted on YouTube that would be called “My exterior, before-after”.
- A simulator of the solution., where the user would enter their contact information, the characteristics of their house, the defects of their facades and their desire for repair and finishing. This simulator could refer to direct contact with the professional.
- Real case studies : here is our diagnosis, this is what we did. This case study could obviously be linked to customer testimonials.
Life of the content and impact on the user
It is often repeated: All the stories have already been written. In a content program it is always useful to associate, link, rewrite, recycle. Several items make a white paper. A recorded webinar can be broken down into multiple video capsules.
Nor should we neglect user impact on your content program. It is not created in a vacuum. That is why you have to be attentive, resume, check and create to always meet the expectations of users.
Lost in creating your content program? Do not hesitate to contact us: we will be happy to help you!
I’m proud to announce that we’re making some big changes to the way we deliver courses and content to students at Rock University, Rock University’s educational platform. happy rock.
To date, we’ve already helped more than 500,000 students around the world become better digital marketing and sales professionals, with more than 25 certifications and 150 training programs in three languages.
Our mission is to “improve Marketing while having a positive impact on the world”, and we believe that one of the ways to register our objects is through education. That’s why, starting today, our distribution of educational content will get a big boost.
These changes are designed to make our initiatives even more available to our community. With the new distribution model, we will make more training available for free to help professionals learn and develop their skills.
I couldn’t wait to announce all the amazing changes for all of you: our audience, students, and customers. Now is the time.
New Rock University Distribution Model
So how will it work in practical terms?
To this day, Rock University as you know it is divided into two types of blueprints: Free and Premium. But we have some really exciting news on that.
All content for Spanish-speaking students will now be free. Within our platform, you will find the following free content for all professionals to study:
You can check all the certifications and training in the content catalog.
What is the difference between Certifications and Trainings?
Certifications cover both theory and practice. At the end of the process, participants take an exam and receive a certificate from Rock University.
Our certification tracks are organized into modules and lessons, and take more time to complete.
The trainings, on the other hand, address very specific topics. The goal is to teach participants how to carry out specific marketing actions. The training is designed as a short sequence of lessons that can be learned fairly quickly.
Join us in 2022 and Rock the Marketing World
Rock University is aligned with the United Nations Sustainable Development Goals in three areas: Quality Education, Decent Growth and Job Opportunities, and thereby Reducing Inequalities. The fields of digital marketing and social media are constantly changing these days.
Rock University is, now more than ever, the tool for happy rock to help keep our customers and students at the forefront of these camps, and I’m so excited to announce these upcoming changes for 2022!
To learn more about free training, simply visit the Rock University website.
In fact, professionals place content marketing at its best in relation to the strata that favor the digital scope of its negotiation and its ability to create a close link between the user and the brand. Still, so far, the creation of one content marketing team dedicated exclusively to creating relevant information for its audiences and limited to large companies.
Small businesses, with fewer resources, integrate content creation within the marketing department or sometimes outsource it. If a good department is necessary to do this job, then we explain the members that must support a content marketing team to make your company stand out. Let’s start!
It may interest you: Master in Digital Marketing
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Members of a content marketing team
As a continuation, these are the members that should support a content marketing team, take note!
This position corresponds to the person in charge of the team, the person in charge of creating, planning, executing and supervising the content strategy of a company or brand. In some companies the position of Content manager It is related to that of a writer, but in reality it encompasses many other functions that make it difficult to carry out that work. For example:
- Creation and development of a content terrace a general level
- Definition of the objects to be achieved in the medium and long term
- Realization of a content plan with the definition of the different audiences, the topics to be discussed, the keywords of each topic and the style of communication
- Coordination of the editorial team.
- Final review of the content to achieve good SEO optimization, a correct approach to each audience and optimal quality of the texts and images for publication
- Periodic analysis and measurement to know if the objectives are being achieved or, on the contrary, the strategy needs some modifications
- Use of content management tools and digital marketing to develop your work
These professionals are dedicated to the creation of visual content following the brand line established with the Content Manager. Its function is generate engagement with attractive visual contentgiving a more professional look to the texts and thus increasing the desire to share them.
If we want to know what members make up a content marketing team, we have to be clear that a copywriter should no longer only know how to write. Now must know how to write for the internetThat is why it is essential to prioritize SEO.
SEO is the cheapest method and with the most long-term results to increase traffic to your content. For this reason, seo analysts is a fundamental piece in this team as they are in charge of generating visits to the blog through search engines.
They are in charge of analyzing the market and the competition in search of the interests of the company’s Buyer Persona, translating them into keywords that will bring you closer to them. In addition, they ensure the correct use of off-page keywords and constantly analyze metrics to help make better decisions.
They are the professionals in charge of generate original content for the different platforms on which you will carry out the strategy. Your texts will convey the stable objects and will integrate a natural form of the keywords extracted by SEO analysts.
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Its function is to inform, attract attention, entertain and achieve conversions, among others, through words, making sure of the correct grammar and spelling.
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Email Marketing Specialist
In the content marketing environment, the position of the email marketing specialist is of great importance. Its function is that of execute a communication strategyselecting the right content to generate conversions and sales.
This professional is concerned with sending campaigns correctly and segmented, using tools to carry them out. He is also in charge of measuring and analyzing the repercussion of these shipments to know if they are achieving the objectives established with the email marketing campaign.
Social media administrator
Saving how to build a content marketing team is critical to the social media phase. This professional will have the task of selecting the most appropriate content so that when it is published on social networks, it generates the maximum possible interaction with the public. The Social Media Manager will carry out the management of each social network, following the line of the established content and marketing strategy. Must also Take user trends into account after analyzing the data extracted from the metrics.
All these profiles must have a common goal: to approach and attract the attention of our buyer person.
In short, to summarize and answer the question of which members should have a content marketing team, we have already listed the fundamental roles that you will need in your department:
Depending on your resources, it may or may not be possible to have a content marketing department covering each of the positions described above. Anyways, the important thing is to form a qualified team to develop quality work and be willing to continue training to align with the demands required by the growth of the company.
Now that you know how to form a content marketing team, would you like to be part of one or lead it directly? Climb a look at our Master in Digital Marketing and specialize in the hands of marketing professionals to create the best content strategies that will connect directly with users.
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