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Tag Archives: CONSUMPTION

B2B Content Consumption Rises, LinkedIn’s Ticketed Events, New Google Spending Report, & Microsoft’s Zero-Party Data

By Tazi Mohamed

October 8, 2021

B2B Purchasers Are Consuming More Content Before Buying60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey,…

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LUXURY: NEW WAYS OF CONSUMPTION

By Tazi Mohamed

July 1, 2021

Ways of consuming also vary according to the profile of the customers, hence the importance of capitalizing on the Data to get…

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