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Content manager in @FromDoppler. Lover of reading, drinking mate, practicing yoga and being in nature.

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Do you want to make sure that you keep your users’ data safe and convey that trust to them? It is not new that our lives spend a lot of time through virtual and digital channels. With necessary actions such as filling in forms, sending emails or making purchases in e-commerce, all of these are carried out by completing our data at the beginning or at the end of tasks, but have you ever thought, is this data really safe? Today you go to detail how to keep your customer’s data safe, to avoid risks and transmit confidence.

What is the data privacy policy?

Consumers are increasingly concerned about sharing their personal information and what each brand will do with it, according to a study of Boston Consulting Group and Google: “57% of consumers believe that companies are selling their data”. For this reason, your business must show transparency, invest in adequate protection and offer the same thing that customers are looking for: privacy.

understand by data privacy policy, the documentation that accredits as an entity treats the data of its users and users. meet you can To who, from Doppler protects you legal information. In the process of exchanging information, all customers matter: what information is requested (for example: gender or Email), how it is obtained (if it is in exchange for a discount or some incentive) and why it is needed. In general, users tend to be more inclined to share information that is not intrusive, such as gender, ZIP code, interests or previous purchases.

Why is it important to provide a reliable data privacy policy?

Currently, experiences aim to connect more and more brands with customers. This builds trust in the link and allows those who trust the brand, increasing the probability that personal data and information will be shared.

The keys to this link, which you should schedule for your Business, are:

• Confidence: Concentrate on creating clear messages regarding the use you will make of the information, and that it is more important to share a clear communication that customer data is protected and used responsibly, which will result in increased confidence in you are customers

• Quality: We invite you to create appropriate Data Collection Strategies that convey trustworthiness to your customers in your Business, so that by sharing their data, you obtain an appropriate reward (such as discounts, promotions, etc.) and your final data is valuable.
• Communication: promote the link with those who know and buy your products or services, from appropriate messages that defend the privacy of your data and also make sure that your technology partners or testerskeep this information correct.

How can Doppler help you to provide security in your Email Campaigns?

By way of context, we can summarize that in 2018 a new regulation with the scope of law came into force for the Personal data protection of European citizens. In this way, if your business is located in any country on this continent or manages information on customers residing there, at Doppler we want to help you to provide excellence and efficiency in the Privacy of your Emails Campaigns.

At Doppler, we help you protect the Privacy in the following categories:

• Terms and Conditions
• anti-spam policy
• Privacy Policy
• Cookie Statement
• Refund Policy

In addition, as a provider of Email Marketing and Personal Data services, we face two responsibilities: the commitment of this new regulation and ensuring the full validity of the eight rights for all customers, in collaboration with law enforcement.

Regarding the platform, some of the Features, its:

• Access the Panel to consult your personal information.
• Include a removal link in your Emails so that all contacts have the possibility of unsubscribing from your Lists upon receiving a Campaignhas.
• Download the Campaigns and Lists created.
• Revalidate Users and request their consent to continue sending them Emails.

If you want more information on this topic, you can consult this Article from Our Blog.

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Once in a while, I like to watch a YouTube ad almost to the end. They are the ones who are really good. If a post manages to get someone after so much saturation to get rich in 24 hours to stay, then you have to admit that has its merit.

In my case, in the advertisement that I saw this morning, appears a coach who is aimed at the self-employed with the promise of helping them to increase their turnover. At the end of the video, he promises to give you an Excel sheet where he explains his method in detail free of charge. The funnel is not surprising. Common sense. I leave an email that I never use for anything to see the spreadsheet.

I receive an email and I arrive on another video where, apart from the spreadsheet, the coach explains to me again how it works. Again nothing from the other world. All common sense. That yes, everything is very well structured and explained.

Maybe my case is different. While it’s impossible not to sound a bit arrogant while saying this, I might already have this freelance thing a little more optimized than average. I’m not saying that I can’t learn anything from this coach. Surely if I do a session with him he will be able to tell me things and/or give me ideas to charge more. The target audience are people in the digital sector in Germany who charge very little and/or charge little per hour. They are not aware that they have such a high demand profile and that they practically only have to charge more for the same services. If you are offering something that is in high demand, you should charge more because there is not as much supply. Common sense. We agree. It seems that their public, perhaps for lack of confidence, did not dare to take the plunge and that all it took was a coach to tell them that they could do it.

This led me to the conclusion that good consultants confidently sell common sense. This combination is the winning combination. This is what helped me multiply my monthly income as a freelancer by 5 times in three years. It’s also what helped a friend find her first job in the digital world (she’s already on her second, charging double). On second thought, I think I should become a coach… 😉

Stay tuned.