Meta has published a new guide to help brands make the most of online communities that, unsurprisingly, focuses primarily on Facebook groups, but provides a variety of considerations and tips that will help in any initiative based on Facebook. community.
As Meta explains:
“Over the years, we’ve seen more and more brands and organizations find success leveraging digital communities using Meta technologies, whether it’s for customer service, product innovation, loyalty and engagement, customer acquisition or retention. That’s why we developed this playbook, to show why it’s important for organizations to invest in the community and share the best practices needed to be successful.”
The 39-page playbook is divided into 6 sections, looking at how to build a community, key community building resources, meta tools that can help, as well as case studies to highlight how some brands have already had success with these. approaches.
And there are some helpful notes and tips, including pointers to get you thinking about how to build a community:
Meta also features an ‘ROI Framework’ for communities, which categorizes different initiatives into specific goal pillars.
There are also summaries of the community goals:
Plus engagement tips to help you maximize your efforts:
Meta then provides an overview of how its various community tools can help further these goals, while the last section of the guide includes information on how Canva, Marriott, Cocokind, Claussen and Tonal have used their Facebook communities to improve connecting the community and driving business results.
It’s a good guide, with a variety of excellent notes and pointers to get you thinking about your own community approach.
And with engagement with Facebook’s top news feed on the decline, groups may well be a key element to consider in maximizing your efforts, while an engaged community member is also much more likely to become one. a paying customer, due to their affiliation with the brand. beyond the basic transaction.
Even if you’re sure you know your opportunities, it’s worth taking a look and considering your options.
You can download Meta’s full ‘Community for Brands’ playbook here.
To build community on Instagram, I will emphasize consistent posting of content and interaction. Scopri le nicchie e inizia lasciare commenti. Nel frattempo heals the massimo il piano editorial his Instagram.
The community if Instagram was an important source of traffic for your work in social media marketing on this platform. Grazie a queste realtà, infatti, puoi trovare il tuo pubblico specifico. It is worth saying a nicchia market capable of generating attention.
Quell’attenzione necessaria al raggiungimento degli obiettivi. If you have created your personal and affiliate profile, you will now carry out your content marketing activity. This is only possible by creating a community on Instagram of success. Eat?
Cosa sono the community his Instagram
The meaning of this ends: a group of people with a common scope and a I share the interest We use the Instagram platform to communicate. This is the definition of the online community which can also be expressed through the social network in question.
another song, Respect for Facebook, his Instagram is not the chiusi of the group or the page that possono essere identifies as vere e proprie community. Quindi queste dinamiche si riuniscono around ai singoli profili che possono essere personali o aziendali.
Da leggere: come mettere scritta personal blog Instagram
I opened a community on Instagram
I will create an Instagram community for your store – more generally for the brand you manage – it’s one of the best ways to build loyalty, I will increase the investment Real and spontaneous, connect with your customers.
Raggiungere il target e combine it in a coeso gruppo e affiatato non è los stesso di fare pubblicità. A community is something different: the only thing if you feel part of the tutto perché molto più che essere an occasional client or a seguace senza una prospettiva. The community has interested condivisi e connessioni yes feed us in time.
How will I create a community for Instagram
By founding a community on Instagram, I will follow a series of fundamental passages che ti consentono di ottenere buoni risultati in termini di follower, commitment e monetizzazione. Instagram blogging purpose is mine
Raggiungere una soglia critique di seguaci fedeli I participate in all the internal discussioni per raccogliere l’intereste dei brand that vogliono investre in a certain nicchi per operare in termini di influence marketing. All that is possible is to follow some tips to create a community on Instagram vincente, I succeeded.
Identify a useful argument for your target
The first point to make a community on instagram vincente: analyze the answer, devi capire what is the decisive problem to face in your chain. You must be qualcosa che appassioni il pubblico e che non sia solo una valore por la tua attività. Non puoi chiuderti a riccio e iniziare a sbraitare editioncontentti che piacciono solo a te.
L’aspetto interessante è che hai già quello che ti serve per capire what argument to face his Instagram: the social platform in ospita – almost safely – a significant number of people who are currently creating content relevant to their project.
Non devi fare altro che metterti all’ascolto del target enclosing popular hashtag and rilevanti per il tuo setore. Scopri chi talk about your topiceat what you do and how much: use the instruments to monitor the competition and start capire quale sarà il tuo setore, come c’è più coinvolgimento e propensity alla community di successo sur Instagram.
Create a professional Instagram account
Ci sono valori e nascono amicizie all’interno di una community vincente su internet. Ma tutto nasce da base, e dopo aver anizzato l’argomento devi create a profile.
Aspette. Personal or salaried? I prefer the second option because I am willing to use a large number of additional instruments. Come the statistiche ahead.
Tra i passaggi has decided to create an Instagram profile dedicated to the whole community c’è la write a biography in shape. I have to be friendly and indicate a sudden topic, an argument, a predisposition to online discussion. Magari can indicate the topic with the Instagram hashtag or add a brand new one for your group.
Ragiona sul tuo stile personale your Instagram
To create a community of success, your Instagram serves personalità. Stai copy i competitor? Hai già failed. I will work on your own personal storytelling, I will use the images to show the human side. You can personalize your brand and create a deep – even emotional – connection with your community of followers.
Consigli, idea e suggerimenti devono essere farina del tuo sacco: the IG marketing strategy is based on its uniqueness. A uniqueness that if intravede ovunque, nelle job description It is possible to create a section on your Instagram. Always basata sui valori.
Create a planned editorial calendar
Scelto l’argomento, individuata la nicchia di mercato profittevole, aperto il profilo: no ti resta che pubblicare. Per farlo devi I will create an editorial plan by Instagram
It is worth mentioning a document that has a conto delle tue possibilità. This document serves manage the publication At the same time, enjoy the rotating story-based stream.
Thanks to the content plan, I will create an editorial calendar (like the example I saw above) in order to manage the pace of publication with the right determination. Che, ricordiamolo, is one of the main fattori per avere make your Instagram successful.
Come away grow the Instagram community
Adesso devi will build your community on Instagram. Dopo aver lanciato the basi – study of the competitor, analysis of the theme, creation of the profile with relative editorial plan – I will set up a series of social strategy to feed the interest group.
Devi away crescere the community on instagram in a natural way. Non per forza con metodi organici senza senza buye follower (azione vietata e sconsigliata).
Dai spazio ai content degli utenti
Sto parlando di UGC, user-generated content. I will nurture your online community so start this ever valid point: devi chiedere ai tuoi follower di send photo and video. Do you have an example of a community on your Instagram that follows what rules?
Save come lavorano da anni i social media expert from Gopro. I am a close community manager, always new photos and videos to feed the online content flow. I agree to transform the Instagram page into a time for sharing and confrontation.
Create a new section on your Instagram
I will not update your follower base with a linear post, stay. Invent new developments in your editorial calendar, propose new themes and activities. Invent the heading different and thematic. Poi monitora i risultati e scprio cosa va por la maggiore in modo da preferire il contentto di qualità ed Eliminate solutions less adapted to the community.
Reply to private messages
Il tuo lavoro non riguarda only la possibilità di scrivere commenti e rispondere alle persone che ti scrivono. Il tuo obbligo è also quello keep good report in private. The persone vogliono avere idee, confronti, consigli. No dimenticare and DM.
Public content with costanza
Have you created your community? pray devi feed her dearly. I’ll create an editorial calendar with Trello or Google Docs so you can create one of the regular backgrounds to have fun on your Instagram with your community: rhythm. Ogni how much should you post your Instagram? Even 20 posts per week there is quality content.
Secondly, this Later chart should be geared towards good pacing, it will increase reach and engagement. More visibility and co-involvement. Pubblica spesso, ma only when there is something useful per i tuoi utenti. The whoops no mercy have follower.
Chiedi alle persone di interacte
Nella didascalia di Instagram lascia a call to action by chiedere di lasciare the own opinione. I disagree but: use the Instagram story feature to increase coinvolgimento. Example of ad puoi insert gli adesivi by sondaggi.
Puoi aggiungere domande e sticker per incoraggiare le interazioni della tua audience. The person likes you and is interested in your own idea. The solution for I will create a community Say success on Instagram isn’t just about sharing posts.
Reply to comments and values
By far crescere la tua online community It’s not enough to create engagement and pubblicare beautiful photo: devi is also part of the community and what devi will do with the right tone of voice. It is worth saying what I used to write the Instagram post direction.
An example that voglio fare is quello di liver king, a bodybuilder who offers a way to find his own primordial balance. He responds to the commentary – quasi tutti, i più significativi – e lo fa always con il suo characteristic tone of voice fatto di termini empatici e parla di se stesso in terza persona: fa part del personaggio e piace così.
Da leggere: how to create a community on Facebook
Did you know other esmpi di community your Instagram?
Questi sono i punti essenziali che, from my point of view, devono essere messi on the ground to create a community on Instagram capable of carrying vantaggi for your brand. Vuoi aggiungere every virtuous example? Is there any other request from your questo fronte?