Recent events, among others in the Buitoni and Ferrero companies, have highlighted that no company is safe from falling into the turmoil of a crisis other than putting it in difficulty.… Each of these crises has consequences either on health, on the life of the population and presents dangers. Anticipating crises seems to have become essential with the generalization of the Internet, which is accelerating the circulation of information and rumours. Faced with a crisis, a company has the effect of reacting as quickly as possible and demonstrating maximum transparency in order to preserve the trust of its customers. Frequently comments?
Anticipate the crisis so as not to be caught off guard
The time factor is crucial in managing a crisis. It is advisable to react as soon as possible in order to be able to give its arguments before the rumor and the false noises are known. This is the strategy adopted by Findus who, after detecting horse in his frozen preparations, chose to make the case public. By taking the lead, the company has demonstrated a concern for quality and has avoided the spread of unfavorable rumors at its expense, even if the reality is not to their advantage.
Respond quickly and vigorously
Responsiveness seems even more important in the management of a crisis which gives another area of business. It made it possible to limit the consequences of the crisis, which quickly became a problem of the past. It also allows the importance that the company attaches to the safety of its consumers (if it is threatened) or to the quality of its products. Even with the car manufacturer Toyota, I confronted the technical defects of certain models, massively revising the vehicles concerned for verification and repair. The cost of the measure was substantial, but the image of the brand was preserved, and Toyota was renamed the world’s leading manufacturer despite this alert.
Prepare communication tools in advance
Prepare a crisis website or modify your website to adapt it to the crisis in order to allow you to respond to the emergency but also to avoid the silence of rumour. You can also prepare a list of contacts to establish for the transmission of information to trade unions, the press, administrative authorities… and prepare numerous press releases. It is also necessary to list the crises you will face. For example, the SNCF (accident, delay, bad weather, etc.) for the agro-food industries (all diseases linked to allergies, poisoning, etc.), for the automotive industries (faulty manufacturing). Every business should be aware of the dangers and sue if this happened to my business, what would I do? and anticipating will allow him to prepare a communication that will not force the company to put the key under the door.
The rapid and informal circulation of information via social networks is a decoy to limit dissemination. It is therefore better to know this and play cards on the tables: if the public has the feeling that something is being hidden from it, it risks being ruthless, whereas if the company gives the impression of playing fair, it will be listened to more and more quickly forgiven. Here again, the example of Findus is convincing: in explanatory comment, it was abused by unscrupulous intermediaries, the company placed itself on the side of the victims, which enabled it to preserve its market share despite the crisis. .
Bouncing back from the crisis
The judicious treatment of a crisis can even constitute an opportunity for a company. Ferrero also confronted a vast controversy for the forest on this question of taxing palm oil, considered harmful to health and threatening for the environment via deforestation. The Italian company explained the benefit of using palm oil (essential to the texture of the product) in the Nutella recipe, and obtained the pure and simple abandonment of the tax, benefiting more equally from a vast movement of sympathy on the part of the brand’s fans, reinforce its image through its optimal crisis communication!
The Italian brand thus applied the principles of crisis communication from start to finish by anticipating the vote on the law, by reacting with advertising pages in the newspapers and by being transparent thanks to these explanations before bouncing back, by committing in to use environmentally correct palm oil, that is to say from certified sustainable plantations. Efficient !
In 2021 we have become a remote company. Work from the office and from home. Asana has helped us reach a new level of productivity.
Two years ago we made the first attempt to work with Asana. Since then we have been working with Slack. Slack has already been a first step in considerably improving communication, but Asana has helped us take a leap in terms of productivity.
The most important effects I have noticed so far
When I say Asana, the brand really doesn’t matter. It could also be Trello, Monday.com, Jira, or another similar tool that helps you better organize your tasks. Here is a list of the main effects he observed.
- Transparency about the tasks and activities of each one. Before using Asana seriously, each one worked in the best possible way, performing the tasks as they could. Now everyone can know at all times what their partner is doing.
- Less noise through Slack. Messages through Slack channels generate noise and sound like a source of distraction. Here we take part of it to Asana so that only interested people receive the relevant information.
- Better task tracking. Before, I would always use Google Meet meetings where good ideas were generated but sometimes the follow-up was lacking because the tasks that arose ended up in a notebook of someone who got lost at some point. Then I remembered weeks later asking for “and what happened to…”.
- Less retro. Since tasks can be scheduled, they worked more precisely to achieve a specific date. It is a basic thing but this little nuance already helps.
What we can still improve
Right now it generates many tasks every day. Not all can be done in the short term. That is why a few accumulate. Many of them appear in Asana with a date of days ago. Here we have to improve by updating dates and/or deleting those tasks that are no longer relevant.
We also have to improve the description of the tasks so that everyone is clear about what it means. It is always relevant when there is a change of person in charge. If you first assigned me a task but then I want someone else to do it, I have to make sure it has an understandable description.
We also need to improve the documentation of task status through comments. In this way everyone can see that a task has not been forgotten but that we are simply overcoming an obstacle to continue with it.
There are many pending issues that will allow us to improve even more. It’s a start and it’s been good. Now you don’t have to lose the habit.
•Reading time: 3 minutes.
Content Manager at @FromDoppler. Lover of reading, maté, the practice of yoga and nature.
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Did you know that maintaining constant and fluid communication between your brand and your Users guarantees you great profitability and reliability? Omnichannel is a powerful tool for improving Client experience of your customers.
In this article, we want to share with you a Doppler novelty that can help you improve your communication strategy: the launch of a new Doppler feature: push notifications. Let’s see what it’s all about!
What does the planning of an integral communication of your brand entail?
In a context where we continuously receive information through different channels, your brand must stand out with effective messages to your target audience. The consumer digitization after the arrival of COVID-19[feminine]has brought about new changes in the way customers access a product or service.
Efforts to attract the attention of your Users increase. This is why it is essential automate processes and actions within your marketing strategy. With this type of progress, you can know the interest of your audiences and plan actions accordingly, in addition to achieving greater efficiency in your actions.
Some of the tasks that can be automated and can help you save time and money are:
- Sending automated email campaigns.
- Planning and management of information in social networks.
- Lead generation through forms, websites, among others.
- Audience segmentation.
- Knowledge of reports and optimization of results.
- Automation of push notifications.
How push notifications can help you win over your customers
It’s been said lately that content is king. But if that content isn’t communicated well, is it really king? To ensure the efficiency, speed and profitability of your brand, it is important to take advantage of the opportunities offered by the digitalization of tasks, such as, for example, Automated marketing.
Since Doppler we are constantly evolving and listening to our customers’ requests, we are making an improvement within our platform such as the ability to configure and send Push notifications. They are short messages sent to your website visitorsboth on desktop and mobile and can have promotional and informative content, incorporate links and redirect the user where you want.
Now, with Doppler, you can configure in Behavior on site to each User who has visited your Site or accessed a particular URL, which guarantees an excellent reach of your communications. this novelty It has come to allow you to save time, gain visibility and increase the scope of your communications.
Some of the benefits of push notifications are:
- Send your Contacts simple and effective alerts so that they are aware of news, information, promotions or brand launches.
- Choose the content you want your Users to see, with the possibility of redirecting it via a link on your Website.
- Communicate your messages on different devices, even if the user is not browsing your site.
And if you want to continue promoting your business or online store, we invite you to create your free account in Doppler. You have unlimited sending to 500 contacts for 90 days!
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For its 145th anniversary Barilla rinnova il suo Archivio Storico and put online oltre 35 mila oggetti tra foto, video and communication campaign.
A vero e proprio voyage por ripercorrere quello che il marchio has communicated in the corso degli anni: messaggi senza tempo, pubblicità iconiche, come ricette di famiglia, in Grado di I will evoke ricordi and forti emotions.
Nell’Archivio Storico sono racchiuse le testimonianze della vita, dei progetti, delle scelte strategicahe, dei prodotti that have determined the successo aziendale.
A “living” raccolta, constantly fed and updated, is now open to public consultation.
Da Carosello agli spot anni ’80
Un campo, quello della comunicazione, in which Barilla is a pioneer state, also thanks to the author’s collaboration with straordinari registi and alle interpretations of sporting personalities and of the world of art and spettacolo like Alberto Tomba, Alex Zanardi, Dario Fo, Mina , Massimo Ranieri and in anni più recenti also Pierfrancesco Favino.
The first publicity campaign of Mina, già al culmine del succeso, made by Barilla is directly from the film director Valerio Zurlini.
In ogni carosello Mina sings a different song. Numerosissimi sono i primi piani fatti all’artista, that she sings through the seduto pubblico ai tavolini o sul palcoscenico mentre gli spettatori assistono slab gradinate.
Tranne “Brava”, sono tutte canzoni d’amore: “L’ultima occasione”, “Un anno d’amore”, “Città vuota” “Un bacio è troppo poco” and “Soli”.
At the end of the song Mina pubblicizza Barilla caressing with his hand the range of pasta confections: “B come Buona cucina. A tocco di haute cuisine nei piatti semplici di ogni giorno’; she infine she spunta da dietro a scatola and pronounces a phrase that oggi sarebbe davvero fuori dal tempo: “C’è una gran cuoca in voi e Barilla la rivela”.
Come non dimenticare lo spot Barilla girato dal maestro Federico Fellini with in chiusura il celebrates the payment “Barilla, vi fa sentre semper al dente”.
Opure lo spot girato da David Lynch In 1993 by Barilla France, Le Cafe’ with Gérard Depardieu and a giovanissima Alessia Merz in the final scene:
All’interno dell’archivio also welcome evangelis, il grande maestro scomparso lo scorso maggio che con le sue sound column ha inspired intere generazioni. We heard his legendary music in the first published series “Dove c’è Barilla, c’è casa” andate in wave from 1985.
The story of Mulino Bianco e gli spot in tv
The muline It is always a central element in the Italian communication, from the graphical, semantic and specific point of view as well as the filmic-advertising narration.
Il marchio fu creato per differente la produzione da forno di Barilla. Name Mulino Bianco – as stated Gianni Master, at the time coordinator of the Divisione Nuovi Prodotti – sintetizza i valori di natura e tradizione nei due concetti di genuinità e salute: il Mulino represents a simple way of making products of grain like a tempo, evoking nostalgia and a fantastic and unreal world; al Bianco if we attribute psychological significance to purity, strength and luminosity”.
Da fine anni Settanta il mulino diventa emblem della società rural, dei suoi valori della genuinità, soprattutto per il richiamo ai prodotti della tradition como biscotti, fette biscottate e grissini.
Negli anni Ottanta, the mulino diventa il regno-laboratorio del Piccolo Mugnaio Bianco, da cui nascevano aunt ghiotte leccornie.
Nel 1990 the agency Armando Testafondata a Torino del celebre visionario della pubblicità (all’epoca, ancora vivete), reinterprets the man with new spot his family (mamma, dad, due baby and a nonno) that, expected from the cittadina frenzy, decides to transfer in a man ad acqua appositamente ristrutturato, per vivere tra prati, campi di grain e animali.
Per rendere quantomai epici i nuovi short (anticipati da quattro teaser, which presented i personggi e istillano in the telespectator la curiosità in merit ai parrot sogni di vita all’aria aperta), the house of production BRW schiera ben three Oscar awards: the composer Ennio Morricone, the set designer Gianni Quaranta and the regista Giuseppe Tornatore.
Product news and restyling for the 145th year of this
Quest’anno Barilla festeggia 145 anni di un percorso, fatto di passione e impegno. Per l’occasione the society has presented a year of initiation logo and more sustainable packaging inside and a new line of Al Bronzo pasta.
Intense redness and bright amber color, are the characteristics of the new Barilla pasta that attinge to the tradizionale trafilatura method there bronze. Barilla Al Bronzo does differ from the Classica line due to its unprecedented red confection.
LEGGI CANE: Barilla rinnova imagines, packs and launches a new Al Bronzo pasta
Archivio Storico Barilla: viaggio nelle radici dell’azienda
The photo library, with migliaia d’immagini dell’azienda dal 1913 ad oggi, permette di rich structures il carattere di impressa familiare italiano that anchor oggi characterizes Barilla: from the founder Pietro but also to his brother Guido, Luca and Paolo, currently at the head of the Gruppo and fourth generation of this dynasty of Made in Italy.
The Archivio Storico Barilla has, inoltre, a ruolo di straordinaria importance, both da esser stato dichiarato ‘sito di notevole storico interesse’ of the Ministero per i Beni e le Attività Culturali perché “counting the evolution of the Italian costume”.
With this effective instrument, Barilla intends to promote innovation while respecting its tradition.
Messaggi dalla great communicative force, who have filled the heart and the fantasy of the person. Molti di questi pubblicitari spot ci hanno fatto sognare e apartengono alla nostra storia.
Verbal and non-verbal communication, with the development of virtual communication far from being pushed into the background, has become a major issue because the screen underlines the qualities of communication as much as the faults. In addition, an ephemeral situation with replay and therefore the possibility of reviewing… Every day, the behavior of non-verbal personalities is studied, scrutinized by the media to evoke and often interpret their feelings. If it is of so much interest, it is because it fails to convey the messages to the entrance of the person and are revealing of their thoughts.
If you are not attentive enough, you can quickly return the words of a conversation to a client, with the main occupations of playing nervously with a style, so many signs that send back a disastrous image to his interlocutor. To convey the image of a person full of confidence and determination and to share the transmission of your message, it is essential to pay the greatest attention to your gestures. It is therefore essential to make good use of body language. This person has a gestural heritage that can be used for personal, social or professional purposes. A well-measured handshake can reassure an employee and show the strength of his company.
Posture, a message
The body posture of an individual builds his confidence in himself and in events. The speaker, for example in a conference, sends back a positive or negative image whose influence is the entourage; Pleasure his hands on his hips is to be avoided absolutely, it gives an impression of impatience, sometimes even arrogance and the hands are at the center of all attention. To train, you just have to watch television news or simply round tables where you can observe the attitude of journalists but also of speakers and analyze the impact of their image through their gestures. Certain postures allow you to project your voice effectively and therefore to be effective. Posture is gracefully worked on as an example of theatrical exercises or speaking training.
Gestures, their mastery
Gestures, we generally learn to control them throughout our schooling by living in situations where they are imposed on us. Some to face these constraining situations take bad habits like touching their hair, moving their feet… These gestures manifest a feeling, express a thought or an emotion. In order not to disturb or annoy others, mastering your gestures is a major asset. Certain attitudes must be controlled: head down, arms and legs crossed, fists in pockets… They express fear, nervousness, and above all lack self-confidence. Training to master them will allow you to overcome your emotions. try to stay straight, especially not to appear erased in your seat and straighten your shoulders. Drooping shoulders give the image of someone who is both physically and morally tired. Do not cross your legs, keep them straight. It also shows that you are not defensive, but open to conversation. If in a conference the speaker manages to control his movements, he may hold the attention of the audience from the beginning to the end of his presentation. By performing certain movements, he can highlight his personality.
The gaze, the face of the soul
It is an essential communication tool that says a lot: the look creates a link between the speaker and his audience. The circular gaze allows the speaker to give each person importance. The speaker can easily convince his audience if he is not staring at his notes. Whether the audience is a foul or a small group, the speaker must know how to look at the audience to establish a close connection.
It is essential to carefully question the image that we project. What counts to convince your interlocutor is not that you are convinced, determined and prepared, the important thing is above all that you appear so.
Accustomed to managing your communication in a traditional way, you realize that if you want to be efficient to better meet your needs, you will have to use tools that will save you precious time. An increasingly relevant way to organize your communication flows is to invest in software to implement all aspects of your residential community’s communication plan. Discover in this article the advantages of communication software.
A single platform for all your needs
Within a company, past experiences, for example events, often serve as a guide to not make the same mistakes again or to use the plans that were the source of interesting communication. However, every time you search for the reports it is a real hassle. Keeping a history or archive of all communications, contact information, open rates and other features eliminates the need to purchase multiple apps or have multiple apps open simultaneously. Then, with internal communication software, you can spend more time on all the other goals and tasks that really matter to your business.
What are the benefits of communication software?
An increasingly valuable way to organize your communication flows is to invest in software to implement all aspects of your residential community’s communication plan.
If until recently communication was omnichannel, today it is mandatory to communicate with the media, on social networks, on the intranet and also on the corporate website. You cannot bypass any of the channels. This diversification of the transmission of information is a complex job that requires having a tool that offers the opportunity to communicate without falling into any dead end that could be harmful.
Reach a multilingual audience
There is no need to hide it, the company evolves in a world where borders are porous but a language can be a real obstacle for employees who do not master it. As your business grows, the culture becomes more diverse and you will meet partners, suppliers who speak a wide variety of languages. Make sure you choose software that can translate your communications into your audience’s preferred language.
Eliminate redundancy by maintaining message templates
Use templates to remove repetition from your daily work schedule. Communications software allows you to create messages that you can use repeatedly for various occasions, but above all it offers you a panoply of original expressions that allow you to capture attention. Nothing is more disappointing than receiving a message that is everywhere.
Schedule your messages in advance
Time tends to get ahead of us all, so your business could benefit from scheduling your messages ahead of time. Investing in software to effectively manage your community takes time, resources, and money. There’s no question that you’ll want to be sure that the software you choose to integrate into your current business operations is worth the time and money you spend on it and that it brings immense value to your people, your day-to-day. mode of operation and its long-term operations.
When you need to create a company there are fundamental legal aspects to take into account so that this functionme. An example of this can be the rules that are strengthened in the face of partners or investors. However, it is very common for companies to take care of the outside but not the inside. And by that I mean the lack of creation of internal communication policies that help prevent future problems.
Its the departments of human Resources who must ensure that this policy exists and for this reason, in this article we explain what its function is and How to manage a reputation crisis if necessary.
It may interest you: Master in Human Resources
What is communication policy?
communication policy It is a manual of functions established by the human resources department and the management, where the goals that the company wants to achievein order to define the work methodology.
In addition, also the internal and external activities carried out by the company are definedand that they should be public knowledge.
Some of the aspects that must be specified in the communication policy are:
- Internal communication: In this section, workers are encouraged to communicate with their respective bosses, colleagues and subordinates in a constructive way that adds value to the company.
- External communication and social networks: Establishes the treatment in communication facing the outside. This in order to prevent inadequate or inaccurate information from arriving, generating misunderstandings and possible legal causes.
- Use of corporate devices: At this point the rules about the use of mobile phones and portable devices both in the company and outside it are established.
By last, what this is a policy seeks is to consolidate a communicative culture and behaviors that support corporate objectivesthus, in case of internal or external conflicts that directly affect the company, such as a reputational crisis.
What is a reputation crisis?
One of the most serious problems an organization can encounter is with a reputation crisis. Faced with this problem, have established a communication policy, You can help us manage it in the best way possible.
We can speak of a reputation crisis when, as a result of some error in the company, it obtains a negative image, causing its reputation to be affected.
With the appearance of social networks, reputation crises have warnedJust bad reviews about a red-checked product or organization can quickly be seen and shared by thousands of people, causing the bug to spread so fast that it can’t be rectified in time.
Reputation crises can happen because of:
- negative comments in social networks towards the organization and its services.
- Mentions that involve an attack on third parties.
- Mistakes made for the organization that go viral before they can be rectified.
- loss of transparency in addition to data and organization management.
- generate a lot UNWANTED MAIL It can tire the consumer/user/client, and it can be cause for complaint.
How to manage a reputation crisis
Front has a crisis of reputation, it is very important try to solve the problem as quickly as possible, to avoid viral infection. In the event that this is not possible and some users have begun to comment, you should reply as politely as possible, without losing your temper, and facing the problem.
- remember that the customer (consumer) is always rightand should never be treated in a bad way.
- If you already see yourself involved in the problem, do not deny the facts, or delete comments of the user. Freedom of expression is a right, and you should not go against a user’s opinion.
- you are forbiddenmake threats or mention that legal action will be taken or disqualifications for their comments.
Therefore, in the face of a reputation crisis, we must act quickly, respond to comments and try to calm the user with good manners, either by telling them that the problem has been solved, that they are right and that they are fixing it..
Examples of how to manage a reputation crisis
If we end up with a legal disaster in the face of a reputational crisis, you already have some examples of good reputational crisis management.
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Case 1: Zara
Zara learned that in 2014 a reputation crisis was managed, as a result of one of these shirts (image).
This company made and brought to the market a striped t-shirt with a star of the type worn by cowboys in western movies. What they did not imagine when the shirt went on sale, is that someone compared it to one of the shirts worn by the Jews in the Nazi era in the concentration camps.
As a result of the negatives that the shirt had, Zara left the market and released a statement, alleging that at no time had the concentration camps been thought of to make the T-shirt, but rather jeans, since one or two seasons ago, cowboy-style clothing had become fashionable. In this case, Zara did well, since it abandoned the product from the market and knew how to respond to criticism.
Case 2: Donuts
The case of the Donnettes food company was very similar. It all started with the “Don’t Touch My Donnettes” campaign.
This campaign referred to the non-sharing of these buns with others, but with catchy phrases a little conflicting such as: “Sharing my body but not my Donnettes”, “sharing can severely damage our friendship”, among others.
The slogan that ended the most controversy was “Ask the subway”, which caused one of the users to react on twitter. This criticized that such sensitive issues should not appear in marketing campaigns. Instantly, the tweet had hundreds of retweets and was going viral..
Donnettes acted fast and responded to everyone’s first tweet, saying that their input was being taken into account and a solution was being sought. solution. Finally the company decided to abandon the sale of all the Donnettes with the campaign “I don’t get the Donnettes”.
Legal consequences of the crisis of reputation
We found few reputational crises that could not be easily managed and had to resort to legal means to solve them. Still, it is important to look at the volkswagen company and the biggest reputational crisis he has ever had to face.
According to this BBC news, the company confirmed that it had modified engines and that they could have sold more than 11 million vehicles worldwide that polluted 40% more than they should.
Faced with this type of reputational crisis, It is not enough to make a statement or respond to messages on social networks that the problem is resolved, but in this case, it could be considered fraud and breach of contract. Therefore, those affected could go to court to claim compensation for damages, since the check does not meet the requirements established in the contract, but could bring consequences such as:
- Lower value of the car when selling it.
- The mayor costs fuel.
- Back to ITV
- Higher costs in parking meters.
Volkswagen had a hard time regaining the trust of its customers and has been violated for years in this crisis.
The communication policy is important to provide value and trustnot only to the workers and people that make up the organization, but also to the users/customers/consumers about the products and services.
If you want to know about personal management and corporate policies, we invite you to participate Master in Human Resources En el que prenderás has adopted more innovative business communication models and is able to effectively manage individual or collective conflicts.
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Content manager in @FromDoppler. Lover of conferences, drinking mate, practicing yoga and being in nature.
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Countless are the times when you have free time between a medical consultation or an expert to enter a meeting and you start a check on your social networks to see “what’s new”. It is necessary to maintain the brand and business tasks to be at the forefront in the marketing of products and services, efforts for comprehensive communication with your Audience must be constant. Such as the chance we bring here today: the TikTok boom. We will give you some tips on how you can use it to your advantage to be present where users’ purchasing decisions are today. Let’s see what this is about!
Use the power of TikTok in favor of your business sales
TikTok was created in September 2016 as a social network for sharing short videos in a vertical format. It began being used for the youngest for entertainment and later if it was extended to another range of audiences. Despite the fact that it is currently sold as a more youthful platform and aimed at the so-called Generation Z, that is, they were born after 1995-2000 and are recognized digital natives, with an adequate strategy your brand can be within the reach of those who scroll TikTok daily. . In addition, the algorithm of this network works as well as other platforms that respond to the number of likes, comments and shares of each publication, only those that are different in the video format exclusively. You can learn much more about this topic in this complete free resource to achieve success in social networks.
In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. source: Influencer Marketing Center.
Some benefits of publishing your products or services on this social network are:
- Attract those who are interested in your content with the accuracy of the algorithm.
- Create audiovisual content with ease and great impact compared to other platforms.
- Use the great possibility of viralization of this social network, exploring different ways of communicating with the narrative of the narration.
- Take advantage of the option of those who do not have the brand is still present and go ahead to generate your own community.
How to implement TikTok in your online communication?
As we mentioned before, it’s time to get to work and download this application, if you don’t already have it on your mobile. The next step is to start researching and planning the creative that we will apply to you on TikTok. Here are some suggestions to add to your communication:
- Create shocking and interesting videos that arouse the curiosity to see until the end.
- Use successful challenges or trends to relate to your brand.
- Engage your audience with sweepstakes, questions, and engagement strategies.
Generation Z is the largest segment of users on TikTok. source: Vilma Nunez.
Now let’s look at some good cases of brands that used TikTok in online communication:
@ebay shines a light on UK small businesses with StrongerAsOne, driving sales through creative excellence 💪🏿💪🏿💪🏿
♬ original sound – TikTok for business
🔥🔥 @asos lands hard! With his #AySauce Branded Hashtag Challenge Plus, TopView acquisition, ORIGINAL music and brand effects 💥💥
♬ original sound – TikTok for business
Mastercard takes on Guinness World Records with #PricelessWave and delivers creative excellence too ⚽️🏆
♬ original sound – TikTok for business
On the other hand, if you want to improve your online communication with Doppler You will be able to complement your Marketing Strategy, with the creation of very attractive and powerful Email Campaigns. How? For example, with the use of one of the functions: Templates. that allow you to include content design of a very simple form to have more interest and personalize your emails and get the attention of those who may be your customers. doWhat are the email marketing channels that generate the most conversion? Let’s start creating!
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