The cold calling or cold calls is a marketing strategy that consists of establishing a first contact with the target audience through telephone calls to design the brand and where it is offered, creates need, generates interest and achieves the sale. However, this is one of those strategies that generates a lot of rejection, especially among those people who have not requested to receive that call. Furthermore, she also considered herself quite nosy. But can you create an effective cold calling strategy? (more…)
The digital sales landscape has completely changed over the past two years. In the new normal, shopper habits will never be the same and brands must adapt to them to survive and thrive.
To help you in this process, we have analyzed the results on the sales status of the report of LinkedIn Sales Statement 2021 UK Edition. We tell you what its key findings are and dive into one of the big keys to today’s digital sales: more brand building and fewer cold calls.