Campaign Tag

Terna sbarca on TikTok with a “talent attraction” campaign for the first Master’s Degree in Digitization of the electrical system for the energy transition, organized by the National Electrical Transmission Network Manager with the University of Cagliari, Palermo and Salernonell’ambito del progetto Tyrrhenian Lab, partanza on November 14.

Terna sbarca his TikTok: the goal

The goal is to talk to the Generation Z and to attract talent to serve the complete process of Transition to the innovative energy, through and high-formation center of the Tyrrehenian Lab. For this, the group guided by Stefano Donnarumma has decided to evaluate the prima volta in the most frequented social networks dai ragazzi.

Proprio i giovani, with the parrot environmental sensibility, with the desire to influence his realtà, with the joy of being “nerd”, as well as accade agli studenti STEM (Science, Technologies, Engineering and Mathematics), I am the recipient of the due of the Bell, “Are you a brainiac?“and”cervelli leak”.

My video was made by tiktoker, particularly followed by its theme of sustainability and training: Andrea Borelloalso known as “il politoker” (andreaborello_), francesco centmeriengineering student (frartenzo) ed Elisa Negrisoloneoengineer and
influence (elisavittoria).

Terna your TikTok: Are you a nerd?…

Gli short video dal titolo “Are you a nerd?” I am focused on its technological pride and its growing awareness that the passion for new technology is diventata one indispensable instrument for success.

Nella compllesità of the present and with l’attuale sfida energetica, the distinctive competence of one STEM student sono, e saranno, fundamentali per the guardianship of the piano.

Nella generation Z, quindi, ‘nerd’ is not otherwise ‘lonely’ but is an active part of a community of giovani innovatori with a spiccata vocazione per l’ambiente.

…e Cervelli Leak

I video of “Fuga di cervelli” parteno invece dal pregiudizio per cui un giovane italiano che voglia mettere a frutto le proprie competenze e trovare un labor all’altezza delle proprie aspettative sia costretto ad andare all’estero perché in Italia non c’è una Sufficient knowledge about the environmental issue and about the need to impegnarsi in the energy transition to improve the objectives of decarbonization.

The protagonist prepares the value on the part, my point of view comes to the knowledge of an innovative master grazie to which he could rafforzare his own competence Scientifiche, also at the disposal of the ‘azienda that invests in the future of the Country, per di più a Cagliari, Palermo and Salerno.

The talent is the heart of Tyrrhenian LaboratoryThe project for the Quale Terna fully invests 100 million euros in progress five years: a training center of excellence, carried out in close collaboration with the Università di Cagliari, Salerno and Palermo and distributed throughout the city in which approderanno i cavi del Tyrrhenian Link, the sottomarino elettrodotto unites Campania, Sicily and Sardinia.

Terna selezionerà e trainà, between the autumn of 2022 and il 2025, più di 150 giovani di elevata professionalitàIt will qualify for a 12-month university master’s degree focused on the sviluppo di competenze techniche and academiche funzionali alla digital transformation and alla energetic transformation.

Gli studenti, a complete turn and 12 months of master, potranno essere poi assunti nelle sedi territoriali Terna delle tre città.

Terna è presents its tutti i principali social channel like Facebook, Twitter, Instagram, YouTube, LinkedIn, notche sulle principali piattaforme audio, like Spotify e Spreaker, with “Nora, the future of energy is our mestiere”, the podcast in nove puntate that owns the project of the Tyrrhenian Lab agli appassionati dei temi dell’energia.

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Leggi gli altri contentti su Terna:

Transizione Energetica e Digital Transformation: Terna invests 1.2 billion for decarbonization

Compreere (davvero) Open Innovation: i 4 progetti di Terna a Maker Faire

A future powered by clean energy, with Open Innovation and predictive analysis

Evoluzione delle modalità lavorative, digitalizzazione della rete elettrica ed economia circolare: le 3 niove sfide dell’innovazione en Terna

The campaign is a useful and effective way to make people, potential customers and professionals visible, and to attract the public’s attention in new and enthusiastic ways.

Per questo spesso sono caratterizzate gives a creative approccio that allows parrots to diventare memorabili.

Eccone alcune tra most interesting degli ultimi anni, raccolte qui per trovare l’inspirazione also when he said alla rovescia verso il digital detox è già iniziato.

ALONG THE LEGGINGS: Dole launches campaign to fight ban with appeal to Pope

Summer campaign: Coca-Cola open for the summer

In 2021, Coca-Cola welcomed the public, through the use of poetry, to welcome this summer.

The bootleg di Coca-Cola and Coca-Cola Zero Sugar I present a short poem that evokes the sense of gathering for godersi the estate. This marketing campaign this summer is an opportunity for many people to discover a little alleggerirsi, given that the previous year the possibility of godersi the estate insieme was stata resa impossible due to Covid-19.

The 24 poesie di Cola-Cola facevano referimento ad attività como the gite in spiaggia con la famiglia, the grigliate in giardino and the gite al cinema.

Ricordavano alle persone di vivere la vita con i propri cari per the estate e di creare ricordi insieme participando ad attività semplici, ma preziose.

On the occasion of the lancio della campagna, Melissa Schwartzdirector of Coke & Meals, aveva dichiarato: “The past year has had many opportunities to play in its own right, and this initiative almost sows a ri-celebrazione dell’umanità. The estate is a time of joy and union, and that feeling has intensified in 2021, which will last for another year in recent memory.“.

ALONG THE LEGGINGS: The advertising campaign che hanno ruggito più forte at Cannes Lions 2022

The IKEA bookstore sulla spiaggia

Memorable summer campaign”Books on the beach“I gave IKEA from 2010.

The campaign was based on the celebration of one of the bookstore’s iconic parrots, BILLY, who turns 30. IKEA has added its own bookstore to its famous spiaggia di Bondi, Australia, attracting hundreds of people.

The library sulla spiaggia offered a gamma di libri tra cui scegliere; The initiative provides that if you can choose a book in itself and exchange it with the one given in possession, make a donation. Tutti i proventi sono stati devoluti alla Australian Literacy and Numeracy Foundation.

The initiative not only incorporated him lightly and changed his story, but he also told his good cause.

The summer marketing campaign was a huge success, also because IKEA’s BILLY bookstore is one of the most successful modern furniture advertisements. In 2019, The Times reported that I sold over 110 million from Billy’s Bookstore The parrot has entered the market, and this summer activity has greatly increased the sale.

Walkers and Doritos: Only on vacation

In this case, we talked about a brand collaboration: the summer marketing campaign “Only on vacation“It’s stata lanciata with the tour operator easy jet.

The campaign continues to travel to various vacation destinations all over the world, every time I vacanzieri they commit to giving a little bit of travel during their stay. Lo spot ricorda in a humorous way il divertimento che può derivare dai viaggi.

Fernando KahaneSenior Marketing Director of Walkers, said: “Offer ai britannici la possibilità de vincere un pacchetto vacanze ogni ora, por 90 day, è estata di gran lunga one of our promotions on-pack plus grandi ed eccitati di semper“.

The summer season is perfectly in line with the weather, data that 2022 is effective the first year in cui i cittadini hanno potuto viaggiare liberalmente all’estero. The spot celebrates the return of vacanze. Inspiring him to acquire a confession of Walkers and Doritos and grant him such a desired vacation.

Summer countryside: a doccia sprite on a human scale

Questa sì che è creatività.

Sprite a davvero lifted the asticella del livello delle summer marketing campaign with the idea of ​​offering the frequentatori delle spiagge of Tel Aviv and Rio De Janeiro a quick doctrine in the distributor of bibite Leprechaun to human greatness

Dopo aver fatto la doccia, alcuni ambassador di Sprite hanno also regalato loro a bottiglia della bevanda free. What if you did not find a good impression when the brand did not satisfy you with the choice of domain?

The shadow of McDonald’s

I will identify a cantuccio all’ombra in the broth of the summer heat può regalare sensazioni fantastiche. McDonald’s He solved it possible creating cartelloni pubblicitari “unici” per le close degli autobus.

Tendine verticali che si chiudono when i sensori di movimento rilevano la presenza di persone under the pensilina, showing an advertisement that presents the speciali dedicate all’estate offer. Ecco come if raggiunge il target in modo davvero original (e useful)!

Dole Sunshine Company and the “sacred” fruit of the mela, in questi giorni were at the center of an unusual campaign.

The state-owned multinational with headquarters in Westlake Village, California, is currently one of the world’s largest fruit and vegetable producers: with an expanded line of business and a shipping company, Dole Ocean Freight Express. She is directly opposed to the Vatican, for a decidedly “stravagant” PR campaign.

Dole Chairman David H. Murdock, who has created the dole Nutrition Institute, Fondazione per la ricerca e l’educazione nutrizionale, has infatti authorized an open letter to the Pope, Jorge Mario Bergoglioto reclassify the “proibito” fruit, restoring value to me that always presents the primary asse della nutrizione, collegata però al peccato original.

L’appello invited the Pope to reverse the “più grande disastro di pubbliche relazioni che il frutto abbia mai affrontato” by modifying the Bibbia to replace the parola “frutto” with più palesi and peccaminose tentazioni quali tabacco or alcol.

Dole Sunshine Company is imploring me to forgive the stoppage for tutti coloro that voluntarily “infrangono il vole di Dios gustando il” frutto proibito”, fencing di scagionare Adamo 4 mila anni dopo essere estato brutally defamato por aver morso una mela (presumably), the Campaignagna close to the disobbedienza fare della virtu transmutando il peccato original nello spuntino original, amato da tutte le generazioni.

LEGGI CANE: The advertising campaign che hanno ruggito più forte at Cannes Lions 2022

A campaign to promote a diet without

Dole has observed that the diet povere uccidono più persone a livello global rispetto a tabacco e al’ipertensione et la malnutrizione is the largest social disease in the world according to the Global Nutrition Report.

Open letter from Dole Sunshine

Lanciata sometimes della Giornata internazionale della fruit sul quotidiano La Repubblica, the letter near di ripristinare il buon nome del “Frutto proibito” dopo migliaia di anni di colpe, bringing a piccolo ritocco alla Bibbia, replacing the parola frutto with qualsiasi other unhealthy spuntino.

The letter – an appello umoristico e senza preceding the Pontefice – It intends to have a global dialogue on the importance of fruit for a nutritious diet and to focus on the benefits of vitamin C and global accessibility.

“We understand that richiere this change is a rich and provocative audacity, and obviously we do not intend to take care of Sua Santità or alla Chiesa“, has said Pier Luigi Sigismondi President of the Dole Packaged Food and Beverage Group.

“We believe that we are willing to solve this false representation of the fruit, we can provide a new narrative that concentrates its benefits and believes in our new nutritional habits without being consistent with our scope of bringing good nutrition to you.”

The letter opens bottom line respectfully, even if it is not mela mai stata mentioned per name in the Bibbia, this fruit in particular is stato oggetto di calunnia poiché erroneously associated with the original peccato.

LEGGI CANE: Libero sfogo alla creatività: a training project to shine again

In a world in which I am chiaramente più cibi peccaminosi e decadenti da raggiungere, la mela non dovrebbe più essere considerata proibita.

Piuttosto, Dole Sunshine Company maintains that the fruit is stessa può essere l’eroe and slancio pour a change in the conversation on a nutritious diet and a motor for a consapevolezza maggiore rispetto aciò che tour sulle nostre tavole.

PR dagli Inferi: Dole wants the fruit to come assolta dal peccato original. Source: Mediashotz.

Dole Sunshine Company concludes the letter with an umile richiesta to Papa Francesco: “We kindly ask for the solution to me that only you can give“.

Hot Fashion returns once again, the online event specially oriented so that companies in the fashion industry offer their best discounts and promotions onlinein addition to publicizing and promoting its e-commerce channels. The 2022 edition of this campaign will take place from August 15 to 22 and will aim to wait for the demand for sustainable yet affordable clothing.

To boost their online sales, businesses need to be prepared to receive this online sales campaign focused on fashion and beauty, for this reason, Adobe Commerce has presented the three main trends that They cannot be missing in an eCommerce for this Hot Fashion 2022.

Artificial intelligence will be more important than ever in Hot Fashion 2022

One of the trends in the fashion e-commerce industry is that More and more shoppers are choosing stores that focus on personalization and customer service.For this reason, it is necessary for the brands that are participating in the Hot Fashion 2022 to resort to artificial intelligence and align with the trends.

According to a Hubspot investigation report, case 50% of consumers prefer to connect with a business through automated chat, what’s more artificial intelligence can help improve engagement only engage potential consumers with brands.

In Hot Fashion 2022, omnichannel shopping will be the trend to follow

The initiative organized by the Mexican Association of Online Sales (AMVO) and promoted by Hot Sale highlights the omnichannel nature of the Mexican consumer, being that 9 out of 10 potential buyers (97%) plan to do a mix between physical and digital channelswhile 40% plan to buy only online.

Notably in the fashion industry sellers are turning to omnichannel techniquessince they can take advantage of marketing strategies to improve the experiences of buying online or physical store.

Have different payment options for brands to generate more sales

For businesses that participate in Hot Fashion 2022 it is necessary offer different types of payment that meet the needs of usersIn addition, it is essential for brands to have a platform for managing the different forms of spending and that can adapt to consumption habits.

Among the options are the classics payment with payment bank or the payment option in force in convenience stores, where the options of digital pages like paypal.

However, short-term financing platforms known as “buy now, pay later” are a new way of shopping that shows high growthbecause it allows unbanked people to acquire credits.

More than 100 companies participating in Hot Fashion

In the 2021 edition, he participated in companies such as Claro Shop, Coppel, Sears, Mercado Libre, Adidas, Reebok, Puma, El Palacio de Hierro, Innovasport, Innvictus, Calvin Klein, Liverpool, American Eagle, Tommy Hilfiger, Steve Madden, among others. .

The Hot Fashion 2021 generated more than 2 million visits to participating websiteshad more than 2 billion pesos in salesmore than 3.4 million users. Finally, 60% of this season’s sales were made in the Fashion, Beauty and Personal Care category.

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