Strategies for white space in your content calendar
Content creation is a way to position yourself as a reference within the sector to which the company belongs, as well as a way to gain the trust of the target audience, win customers and generate sales. However, within a content marketing strategy it is very common to have days without publication, especially on social networks, where the algorithm in this case would play against it. To avoid those blank spaces in the calendar, here are some strategies you can follow. (more…)
