Meta has announced some new options to help brands use its messaging tools, including improved ad creation on WhatsApp, merging WhatsApp messages into the Meta Business Suite inbox, and requests for quotes on Instagram.
First on WhatsApp: By improving WhatsApp’s ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp Business app, rather than having to switch apps to complete them.
The current process requires several app changes to trigger a campaign, which can be annoying, especially since you can create and launch campaigns in most other business dashboards. Soon, that middle element will be removed, which will help streamline the WhatsApp promotion process.
Meta is also looking to further its great message unification progress, with the merging of WhatsApp messages in your inbox into Meta Business Suite.
That will make it easier to manage your company’s messaging interactions, while helping you scale your touchpoints, so you can offer more ways for people to communicate through the platform of their choice.
Eventually, all of your various Meta inboxes (Messenger, WhatsApp, IG Direct) will be integrated into one, so you can continue your private conversations in any app you choose. Meta has delayed that process to at least 2023, so it can address regulatory concerns about expanding message encryption, but this new integration is another small element in that bigger push.
target too testing a new capability that would allow businesses to send promotional message campaigns through Messenger to customers who opt-in.
“For example, a customer can opt in to receive notifications about upcoming sales, allowing businesses to keep customers informed of upcoming sales. SMBs have long told us that Meta Business Suite enables them to more efficiently respond to customer inquiries, but have often relied on other solutions to re-engage customers. With this feature, SMBs will have a new tool to drive sales and customer loyalty in the Meta Business Suite.”
On another front, Meta will also add ‘Lead Filtering’ on Facebook, allowing business managers to filter out low-quality leads by providing prospects with a multiple-choice question within their Instant Lead Ad forms.
Meta also gives brands more content options within Instant Forms, including images and downloadable PDFs.
And finally, on Instagram, Meta will now allow businesses to get quotes from potential clients through a questionnaire that will be displayed before starting a conversation.
“Currently being tested with select businesses, this free product allows businesses to place a “Get Quote” button on their Instagram profile and use “Get Quote” stickers in Stories. Using this button or the Stories tag, businesses can set up custom questions to ask customers before starting a conversation.”
Messaging remains a difficult element to crack for Meta, at least on the revenue front. Even though billions of people use their messaging platforms every day, inserting ads, Meta’s most trusted business model, is not an option and as such Meta is still trying to establish the best models, with WhatsApp in particular, offering huge potential if you can. Do it well.
Meta had hoped to follow the lead of China’s big messaging platforms, which have become essential connection tools for many elements of Chinese users’ daily lives, but Western audiences haven’t been as enthusiastic about messaging in the same way. . However, WhatsApp is a critical tool in many emerging markets, and Meta still has an opportunity to make it a business platform as well, which is what new updates like these ideally work for.
It seems like a great opportunity: the ability to reach new markets through increased messaging exposure, which could help drive new business.
It’s not yet an essential consideration, but it’s worth exploring what messaging apps your target audience uses and whether it’s accessible through the platforms they’re on.
Many business leaders face difficult circumstances, but few compare to running a business in the middle of a war. When conflict erupted in Syria in 2011, Louai Al Roumani found himself in this unenviable position.
As head of finance for Banque Bemo Saudi Fransi (BBSF) – Syria’s largest private commercial bank – Roumani was tasked with leading the company through its most difficult time. The horrifying images of the war in Ukraine remind him of his experiences in Syria.
“The Syrian civil war differs from the conflict in Ukraine because there was not a single turning point. It was more gradual and as things escalated it turned into one of the worst wars of modern times,” he says.
A warrior and a philosopher
Now living in London, Roumani wrote about his experience as CFO of BBSF during the Syrian conflict in his 2020 book Lessons from a war zone. “When you work in such a crisis, you almost need to become both a warrior and a philosopher,” he says. “You face daily challenges which make things so much harder on the pitch, which have to be constantly overcome. There is very little room to go wrong.
At the start of the war, Roumani and his colleagues wondered how it would end. They found themselves imagining the many different scenarios that could unfold. “In times of war and crisis, it is very tempting to think only short-term and focus on short-term solutions,” he says. “It’s easy to let the overriding sense of impending doom take over and make you feel like everything is falling apart, that there’s no way things will get better.”
This exercise proved futile, with the ongoing conflict over 11 years later. Bank executives “decided to take a step back,” he says, becoming more stoic and asking important questions. “Whether the war ends tomorrow or in 10 years, whether the United States interferes or not, we are a bank – what do we need to do well?”
By focusing on the things they could control, rather than external factors, BBSF continued to operate despite the crisis unfolding outside. “When we started approaching it in this way, it became clear to us that there were things we needed to do right no matter what, and those are critical factors to our success,” Roumani says. .
One of the first barometers of a crisis are the queues. In the UK, at the start of the Covid-19 pandemic, long queues outside supermarkets were a sure sign that people feared the worst. As impending war approached in Syria and Ukraine, people lined up for banks to withdraw their money.
This presented a challenge for BBSF. “Most other banks have limited withdrawals. They were telling people not to withdraw their money or trying to delay the withdrawal,” Roumani says. “We took a risk and did the exact opposite.”
Rather than adding to the panic outside the banks, BBSF decided to reassure people that it had sufficient reserves. Banknotes were piled up in counter display cases and people started sharing photos of the stacks of money. “We wanted to send the message that we had good liquidity and that we were open for business,” Roumani explains. “If people wanted their money, they could take it.”
He believes this has helped maintain trust between the bank and its customers. This is in stark contrast to other banks that have chosen to delay withdrawals, further panicking their customers. “Although we lost cash in the short term, in the longer term people remembered our way of doing things and within three months they got their deposits back,” Roumani says. “That’s why it’s important to be a philosopher, because you have to resist the instinct to tackle short-term problems and think about long-term goals instead.”
Shake the survival instinct
However, it is difficult to focus on long-term ambitions when conflicts are happening around you. During the war, Roumani had to deal with mortar shells hitting the bank where he worked and threats of kidnapping. About a quarter of the bank’s branches were destroyed during the war.
“You can imagine how awful it was to handle operations when ISIS was rampaging through some of our branches,” Roumani said. Even in these situations, Roumani was reluctant to focus on survival. “If survival becomes your only goal, you limit yourself to not dying. It becomes almost suicidal – you stop taking risks and focus on protection,” he says. “You don’t face a crisis by simply taking the easy route: you have to go beyond it.”
Some people assume that economic activity stops during a war and businesses close. Roumani recounts a phone call he had with a Finnish company. “When I mentioned I was the CFO of a bank in Syria, he thought I was playing a prank on him,” he says.
“Although we lost a quarter of our branches, it did not destroy the main dynamic of the sector in which we operate,” explains Roumani. “Even in times of war, people continue to live.”
While around 6.8 million Syrians left the country as refugees or asylum seekers, more than 17 million people remained in the country. “Imports continued to be made every day and there was still economic activity, although it had been greatly reduced,” Roumani said. “People have to go on with their lives, despite the crisis. I was the CFO of a bank and we had thousands of depositors, so we had to go to work. I couldn’t sit at home doing nothing.
Many Ukrainian companies today find themselves in a similar situation. Despite the Russian invasion, these companies are finding ways to continue working while keeping their staff safe. “I’m sure they’re going through the same thoughts as us,” Roumani said. “With so much large-scale destruction happening around you, it becomes very easy for this negative narrative to dominate and not allow you to see any opportunity.”
However, he advises companies to stay focused on their critical success factors. Stakeholder management is also becoming an essential skill. “In a crisis, all of your stakeholders become much more demanding – shareholders, customers, government, regulators, suppliers,” he says.
To take part
In these cases, it’s important to show your support with actions rather than words. “Everyone tries to make people feel better by trying to reassure them, but without backing them up with action, people will stop trusting you,” Roumani says, reflecting on her own experiences.
“There was no way to talk about mental wellbeing when so many of people’s basic needs were unmet. Instead, we took action by moving people and their families out of dangerous areas. Making sure we met those primary needs was essential, because if we didn’t, the rest of our actions wouldn’t matter.
Business strategies must also be flexible to react to ever-changing circumstances. Roumani’s experience at BBSF shows that by focusing on long-term success, remaining flexible and embracing the warrior/philosopher mentality he describes, it is possible to run a successful business in the midst of a war zone.
“There’s no way to predict what’s going to happen, even if you have a team of 20 analysts around the table,” Roumani says. “Rather than wasting time planning, build flexibility into almost everything you do. We had no idea which branch would be ransacked by ISIS or other groups, but what we could do was make sure that branch staff, customers and assets were protected.
If there is something that we have seen during confinement, it is that the atmosphere at work often remains one of the main levers of happiness in business, whether for you or your employees. Focus on a few things you can do to make everyone feel better about your business (including you!)
Work on workplace design
Whether you have opted for a workplace in closed offices, in open space or even somewhere in between, nothing is more unpleasant than coming to work in an austere place that vaguely recalls the colors of a prison. You don’t need to spend thousands of dollars (unless you can afford it) to make your workplace a little happier. You can of course think of plants or put up posters that can brighten up your workplace. As far as possible, ask each employee to contribute to the decoration or solicit people specialized in setting up the atmosphere in the company. Some do not hesitate to install table football, billiards, table tennis, darts or even slides! The more you personalize your workplace, the more comfortable you’ll feel at home. Don’t forget to put some greenery if you can and think about the lighting, which should be as natural as possible.
Think of everything that can be useful on a daily basis
Whether we are talking about simple coffee/tea machines, fruit baskets, breakfasts, microwaves or even a gym, think about everything that contributes to the well-being of everyone on a daily basis, especially if you have a substantial space. Some companies can take care of it for you and restock you regularly if you don’t have the time to invest yourself, so don’t deprive yourself of it if this is the case. Small daily pleasures often contribute more to well-being in the company than large demonstrations, so you might as well put in place what seems to you to contribute to ensuring that all your employees arrive in the company with peace of mind. Some even set up laundry services, that is to say!
Set up extra-work activities
Just because you’re at work doesn’t mean you have to work all the time. Besides, it would be an illusion to think that you are focused all day and don’t need breaks. During these breaks, nothing prevents you from setting the mood or creating moments where everyone can relax, whether through playful games or moments of discovery. You can also create activities after work or during working hours that will allow your teams to strengthen their bond in a different context. You can think of all types of activities, especially those that allow you to see your collaborators in an unusual situation. Some offer meals where everyone brings their local specialty while others will, for example, encourage people to participate in an escape game or an improvisation workshop. You are spoiled for choice so don’t deprive yourself of it.
Organize outdoor activities
The beautiful days are coming back, the masks have finally fallen. Why don’t you take the opportunity to organize outdoor activities. If you do not have a budget that allows you to spend lavishly, you can consult websites that will help you carry out multiple activities that will allow you to create team cohesion in joy and good humor. Thus at your fingertips are the treasure hunt, the search for routes that you can link to the history of your city or to a personality and of course use the history of the city. You will not forget to take into account athletes who are ready to take on physical challenges but also people who, if they are enthusiastic to participate, will have to find a game adapted to their personality and their health. Something to energize your team and get out of the routine.
Advertising your brand, products or services helps you position yourself in the market, so you must know the mobile advertising formats. It is very important that you do not work and adapt your content to them, and that the majority of consumers actually navigate there and consume them through these mobile devices.
Think that more and more users use their mobile to perform countless actions: search for recommendations, compare prices, etc. Therefore, You must show them ads that fit their smartphones or tablets. It is necessary that you know the correct measures and that you design a friendly campaign for these devices.
It has become clear that one of the ways to retain modern customers is through mobile content. So in the general strategy of your brand campaigns of this type cannot be missing. Finally, it is essential that you know all the mobile advertising formats with which you can work.
Mobile advertising formats to use
A large part of the users who use their mobile device as a tool tolerate advertisements and do not find them intrusive. That is why you should make the most of the different mobile advertising formats that you have at your fingertips:
1.- Native Ads
Those known as native ads are organic to the user experience. The peculiarity that you have is that They are not featured or tagged as ads, which increases the likelihood that they will be accepted by people.
Natives Ads typically take the form of articles, videos, or images, so they are tailored to the designer of the website or app they are hosted on. These ads are much more effective when they are relevant to the consumer’s interests.
The content is presented in parts. On the one hand, there is the advertising message and, on the other, images or audiovisuals more focused on the user, thus managing to merge into the context of the page without taking away space from it. It’s so effective that platforms like Facebook, Twitter or Instagram have made it popular.
Note that this format They allow to obtain a higher percentage of clicks and improve the user experience. However, they may have restrictions if they are integrated into the applications themselves, which implies an extra investment of time to adapt the campaigns.
2.- Banner ads
One of the first mobile advertising formats to emerge were banners. These are much like web page ads in that they contain a headline and image to grab attention. The most common are the 300×50 and 320×50 rectangular ones, located at the top or bottom of the browser or application.
Neither are they very intrusive, nor too showy. As it has a limited space, it is necessary to reduce the promotional message to avoid information overload, so as not to confuse users. For this reason it works best for well-known brands, since they have no need to present themselves to the public.
You can optimize the profitability of ads for these features if they are used for mobile extensions. Its small graphics that extend beyond the standard dimensions of a banner ad. This offers users more information about what is being advertised.
It works well on all screens and can be produced with a small investment. But they tend to have low click-through rates and high ad rejection rates compared to other formats.
3.- Interstitial Ads
Other mobile advertising formats that offer versatility and results are interstitial ads. Its main feature is that its screen appears full after the user has completed an activity. For example, after watching a video, playing a game, or performing another task.
They will only disappear after a certain set time or when the user closes them voluntarily. It ensures that the user pays full attention to your message, at least for a few seconds. This is one of the reasons why it has become so popular with advertisers.
It has the ability to generate a large number of impressions and clicks for the ads. In addition to being more spacious for your message and providing the possibility of adding interactivity. In the end, it is much more shocking and memorable.
However, not everything is good, since for some users they can be very intrusive and annoying. This negatively influences the user experience, generating a high bounce rate, since a large part of the clicks obtained are involuntary.
The expandable advertising format is a combination of banners and interstitials. If this has an interactive component, they are considered Rich Media. Users prefer to see these types of ads on mobile devices than on their desktop computer.
It is less intrusive than the interstitial, since it appears only when the user decides to interact with it. It also has more space for the advertising message and the possibility of adding video or another type of interaction. The latter facilitates the extraction of the metrics.
Although less intrusive, it still retains a disruptive factor. In fact, in less advanced users they can cause confusion.
5.- Video Ads
Video ads are better known as “in-stream” ads. In this case, they are displayed before, during, or after videos on websites and apps. It is ideal for demonstrating how to use a product correctly.
With video ads you have the ability to target your message to more specific audience segments. Likewise, you can make use of mobile extensions, just like with banner ads. This allows you to offer more information about your product or service without taking up too much space on the user’s screen.
It should be noted that this type of format offers a higher percentage of clicks than others. You have the opportunity to improve the performance of video ads through a clear call to action. Only Make sure the purpose of the message is obvious so users can act quickly.
6.- Video banners
When dressed in mobile friendly advertising formats, one of the usual resource and video banners. They usually play a short audiovisual before the user finishes reading an article or watching a video on your smartphone. We work with short texts, so as not to interrupt the user experience so much.
But keep in mind that videos alone are not the answer to everything; You must take care of the execution of the campaigns. Think that if it is not attractive, or is located in the wrong place, it can have the opposite effect and cause the user to reject your brand.
The best way to make video banner ads more engaging is to incorporate design elements like color, graphics, and animation. It will help improve brand campaigns and engagement, as well as increase the likelihood of generating viral content.
What you should know is that they can be expensive and complex to produce, especially if you have to adapt it to a horizontal or vertical video format. These will only work if you put them in the right place, and they are potentially disruptive to navigation.
Keys to keep in mind
In reality, mobile advertising will be in a phase of complete disorder in which it will influence a series of processes. Therefore, when choosing a format you have to consider mobile technologies, market trends and consumer behavior.
There are basics you can help with when you go to work on your campaign:
- Make sure the format offering all customers added valuethat is, the product or service must provide the customer with an additional benefit.
- You have to develop standards and basic concepts in mobile advertising so that you can implement the formats successfully.
- Mobile advertising mustfit into the existing marketing mix and integrate seamlessly.
- If you want to keep the extra cost down, you want to sell a product or service successfully to establish consumer trust.
- Avoid the loss of measurability of the effectiveness of advertising. Here it is also key to gain the trust of companies that want to advertise. Could you offer a case study where I can see real results.
Choose the best mobile advertising format
Determining the characteristics of mobile advertising formats is the best for your business interests is not an easy task. There are many factors that influence this decision, for example, the budget you have to invest, since some require a higher investment.
You should also be aware that some ad formats tend to be more intrusive. If you are interested in generating a good user experience, then they are not recommended.since they are usually annoying for people because they interrupt their browsing.
Now that you know it, you just have to select the best one that fits your brand and its advertising needs. If you are looking for support, Antevenio We can help you develop your campaigns through our SEM service. With which you will be able to attract more customers and expand your red commercial.
The post Discover the different mobile advertising formats and which one is best for your business appeared first on Antevenio.
Let’s put it this way: the FIFA World Cup remains one of the most exciting and fascinating events on the planet. At least, that’s the case for billions of fans around the world. If this worldwide buzz makes football fans happy, we can say the same about the businesses that are created around this event. What exactly?
Tourism, first impacted
The first sector where companies achieve excellent turnover is tourism. Long before the launch of the World Cup, travel agencies offer very attractive packages, including accommodation, plane tickets, airport transfers and all-inclusive packages in luxury hotels. It is therefore a huge economic boost in the field of tourism.
Pubs, cafes and events
Other businesses that benefit from the World Cup are mainly pubs and cafes. Watching matches live on the big screen, accompanied by friends, has become a real tradition in some countries… To satisfy football fans, pubs organize special evenings. On the menu, sports debates, shouts of glory, tears and of course… beer (or other drinks)! The events are also touched by the world of FIFA, especially during the opening and closing ceremonies, punctuated by the famous songs of the stars.
Appliance and sports stores
While some rejoice at the idea of watching a game on the big screen, others prefer to invest in a true HDTV. And yes, nothing better than a good flat screen TV in the living room, popcorn and a game of FIFA… That’s where the appliance stores come in. It should be noted that the communication actions are numerous and that it is not uncommon to have promotions at this time. This approach is proving to be very lucrative for the sector.
As for sports equipment stores, they occupy a fairly important place in the World Cup economy. Sales counters tend to explode, especially when it comes to custom jerseys, balls, athletic shoes, and other gear. Plus, a fan who closely follows this event will never leave without wearing his favorite jersey!
The world of advertising and broadcasting rights
For months, we will find a touch of the World Cup everywhere… On our drink bottles, on buses, on billboards or even on the Internet, there will be a veritable flurry of advertisements. Note that franchises such as Adidas, Coca-Cola, Kia Motors, Emirates, Visa, Sony and Castrol are among FIFA’s many regular partners and sponsors. Thanks to the ads, these companies manage to attract more customers and thus increase their turnover. Some television networks, for their part, have managed to acquire the rights to broadcast matches live. A privilege that notably improves your recipes.
Even before the launch of FIFA, young and old had fun collecting Panini brand stickers. The World Cup album usually had hundreds of spaces to fill with stickers, all on almost a hundred pages. Panini seems to have found the magic formula to entertain football fans. The meetings are even usually organized in the framework of the exchange of stickers. An initiative that reports a large sum of money.
The World Cup, creator of employment
As well as bringing entertainment to life, the 2014 World Cup also contributes to job creation. In Brazil, the figures amounted to 730,000 jobs, including 330,000 permanent and 400,000 temporary. The figures for the next cup should not be very different this year no matter how much they are told, the countries do not fight for their organization even if they are granted it, it is, above all, about having an international influence during the event.
With all the buzz it creates around it, FIFA remains the most popular event in the world. It’s up to you to figure out how to enjoy it next time.
It is almost summer and it is a highly appreciated period for those who wish to create their own business. At the heart of the annual lull in economic activity, it is not uncommon to think of an idea and embark on a project to create a business, sometimes at the start of the school year. Here is a 10-step methodology to guide you. If the process presented will not guarantee you success in this last form of adventure that is entrepreneurship, it will allow you to maximize your chances!
1/ Personally prepare for creation
Even upstream of the actual creation process, it is sometimes a matter of months or even years beforehand to ask questions about one’s desire to create a business. You can do an analysis of your motivations or a general personal assessment. It is also sometimes a question of preparing the creation financially, in particular by making sure to have unemployment benefits which can last for a long time or quite simply to develop certain skills as well as your network.
2/ Find the idea
One way to work that can be done a long time in advance is to be on the lookout for a good idea. Whoever says a good idea can mean setting up a watch whether it is legal (for example with the laws that will deregulate certain markets or create opportunities) or just ideas. It is also a question of defining the characteristics of your business: do you wish to address yourself in BTOC, BTOB or BTOBTOC? Do you want to evolve in innovation? What values do you absolutely want your company to have (there is no point in getting into a sector you hate)? What is the desired market size?
3/ Consult and conduct a prospective study
If you have an already well-established idea, nothing prevents you from starting to learn about your market. You can start with a simple, macroeconomic analysis, which will give you trends in your sector and allow you to identify relevant sources of information. You can go further by going to trade shows or by collecting the opinions of stakeholders in the sector (including your customers). You will thus be able to have a more precise idea of their profile and their needs.
4/ Start planning your project
This is to have a first view of the development methods and characteristics of your product/service. You will also begin to identify the operation of your future business and determine a business model, more or less relevant. You can thus verify that it works or even ask yourself if this is the most relevant approach. Nothing prevents you from changing afterwards but it is a first line of work
5/ Validate with a quantitative study
During this stage, it is a question of going further and you already know what you intend to do. You “test” with a large sample what you have planned for the realization of your project. This quantified study makes it possible to define the marketing mix and to obtain a certain number of precisions such as the heart of the target or the improvements to be made compared to the existing one. These surveys also allow you to assess the financial impact of the activity.
6/ Start writing the business plan
This part concretizes your approach and launches you more or less in the creation of a business. It is generally a question of starting by asking the previous elements, namely your market research and precisely defining your concept in writing. You then pose your competitive advantages (which induces to have leaned on your competitors) and mark your difference. The goal is to know how to answer the question: how do you stand out from the competition (direct or indirect)?
7/ Establish your strategy and provisional budget
This part is often more exciting than the previous ones since the strategy shows how you are going to go about breaking into your market and how you are going to do it operationally. It is also a question of creating a provisional budget, which represents a certain challenge for those who do not have the basics in figures. Even if this learning can be difficult, it lays the groundwork for your knowledge of accounting and you may have the joy of having to look into certain concepts such as the balance sheet, the financing plan or the income statement.
8/ Choose your legal status
Even if many tend to think very early about this question, it is actually one of the last and which has only a reduced importance in the end. It is generally strongly influenced by the previous ones and in particular by the decision to join you or not… Note that by answering a few questions your choice will be quickly reduced and that it is not necessarily necessary to study them all . Here you determine the legal form of your structure: SARL, SA, SAS… Your accountant can help you.
9/ Carry out the administrative procedures
This is a step that scares many entrepreneurs because it often launches the project in the bath and really even if, in reality, it is only the result of upstream work. It is generally quick and consists of submitting your file to the business formalities centre. Other steps may be necessary depending on your activity.
10/ Get into the deep end
Once all the other steps have been taken (even if you can sell very well upstream), you can start marketing your product. Be careful because this is the moment when you will finally confront the market and this may worry you. You’ll quickly trivialize taking action, but it’s a step that many entrepreneurs struggle to take.
Here is something to move forward with method. Entrepreneurship requires many other concepts that you can find on this site. We have focused here on a generalist methodological approach. It’s up to you to adapt it to your context and go deeper into what you think is necessary.
One last piece of advice: rest this summer: creating a business is more of a marathon than a sprint! In this kind of exercise, iron health and unfailing determination can make the difference.
The industrial internet of things (IIoT) is an important part of what’s going on if you describe how the Fourth Industrial Revolution or Industry 4.0 since it offers companies the opportunity to use smart devices to automate processes, carry out predictive maintenance, industrial assembly, among other functions in search of improving the efficiency of work teams.
In the following article we will tell you how it works, what its applications are and how it can benefit your company, are you interested? Keep reading!
It may interest you: Master in Industry 4.0
What is Industrial IoT or IIoT?
The Industrial Internet of Things is a version of the already known Internet of Things (IoT) where technology is used to empower business resources. The devices involved in the industrial IoT can be used in construction vehicles, agricultural sensors, smart irrigation, solar energy, among others.
The IIoT helps companies detect inefficiencies and problems in your processes providing time and money savings. In addition, it has great potential to develop activities such as data collection in real time that serve for subsequent analysis and decision making.
The goal is to make organizations work smarter, not harder. This is not to say that humans are not necessary, on the contrary, the Industrial Internet opens up new opportunities for new jobs to be able to implement these solutions.
Differences between IIoT and IoT
From what we defined above, a brief conclusion could be drawn about the main differences between the Internet of Things and the IIoT.
The Internet of Things is used to refer to everyday objects that connect to a network and exchange data with each other. Industrial Internet of Things focuses on industrial applications and work in large-scale networks.
Devices that include IoT technology are mostly focused on consumers, such as lights, locks, thermostats, and other applications that generally do not create emergency situations if something goes wrong. Contrary to IIoT devices and machinery connecting industries such as oil, gas, utilities and manufacturing where A system failure or downtime can cause a high resolution issue.
How does the Industrial Internet of Things work?
IIoT systems connect through the different databases to monitor, collect, exchange and analyze data. These are made up of:
- Devices they can measure and store information about themselves and communicate.
- A data communication structure (Internet, Cloud Computing)
- smart apps that create useful information from raw data.
- Analysis tools that help professionals to manage information and make decisions.
The devices send information to the infrastructure that is subsequently transformed into useful information about the machinery or the specific process. This data can be used to optimize a process or to prevent a possible inconvenience.
We give you a basic example: Think of a worker who is in charge of the irrigation systems of an agricultural industry and must take from one end to the other to ensure that everything is always working optimally. With the implementation of the IIoT, the same worker will be able to control the process through your laptop.
Should there be any inconvenience, The system will alert the operator to perform proper maintenance indicating what the fault is and where it is located (via GPS). The company and the worker will benefit as they can use the time they used to travel the field to carry out other activities that will help them be more efficient.
Everything you need to know about RPA
Industrial IoT solutions can be used in a wide variety of use cases: two of the main ones are factories and energy service companies. Here are some applications that companies can benefit from when implementing this system:
#1. Asset Tracking
GPS-enabled Industrial IoT devices can equate businesses with a remote visibility and real time location and distribution of its assets. Companies can use this data to improve logistics planning and strengthen customer service to optimize pickups and returns.
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#two. logistics optimization
With the implementation of the IIoT it is possible to know at the same time what is the status of an order and how much stock is left. Through automatic alerts, companies can maintain a real-time report of the company’s inventory and orders can be automatically replenished when necessary. A) Yes waste is reduced, stock figures are maintained and if it ensures that the right amount of materials first is always available.
In addition, it is possible to identify, locate and monitor a product in motion that is part of the world allowing companies and customers to request replacements in advance.
#3 Predictive maintenance
Year after year, different companies are affected in their production and delivery processes due to different types of damage to machinery or faulty equipment. With the implementation of IoT sensors, the owners of the industries can predict failures in specific parts putting into practice the prevention and solution of the same.
How do they work? Sensors monitor performance metrics basis of each machine in real time and send alerts when something is wrong. This is because the process is more efficient for the company than for the customer.
#4 remote control
In addition to providing constant updates on the geolocation and mechanical status of industrial machinery, IIoT sensors offer the be able to change settings, activate equipment or stop remotely when the need arises.
This is very useful for machinery that is located in difficult lighting areas as it does not require a technician to be dispatched to fix it, especially if the only action to be taken to reactivate the workflow is to reboot the device. In the event that this is not the case, it can be paused remotely and continue at that, request the help of a specialist.
This is a great solution, since as we mentioned before, not detecting this type of incident can cause greater damage or risk.
# 5. Measurement of energy efficiency
The green energy sector uses automation to modify the behavior of different equipment depending on conditions. Through the use of smart meters, manufacturing units can track how resources are distributed and consumed, reduce operating costs, reduce theft and improve forecasting. The system identifies, through sensors that there is unnecessary energy consumption, launches an alert so that it can be controlled remotely.
Advantages of using the Industrial Internet of Things
Apart from seeking to improve the efficiency and productivity of companies, the Industrial Internet of Things has some other advantages:
- Thanks to the implementation of different devices, we will be able to obtain information that helps us to anticipate possible inconveniences and make decisions to help us improve processes.
- With the improvements mentioned above, the chances of inconveniences when distributing a product will be reduced and this will be reflected in the customer satisfaction.
- Thanks to the Internet than there is in the industry, manufacturers can digitize data management to a greater extent, giving back the number of times humans manually enter or submit data. This avoid possible errors or alterations in the security of the information.
IIoT system implementation challenges
Like all new ideas, there are obstacles that organizations face when trying to implement IIoT solutions. This includes identifying prioritized business issues to address, has the ability of staff to adapt to new technology.
Therefore, before considering incorporating IIoT in your company, consider these challenges:
- Cost: Industrial IoT solutions go beyond the value of hardware or software. Resources for educating workers and hiring new staff should also be considered.
- Selection of the appropriate technology: Before you begin, it is important to review priorities to decide on technology that is aligned with the basic need.
It is important to establish that the result is experienced at the time of implementing the IIoT system for whom the results are optimal.
- Security: It is important to include an information protection system against possible threats.
The Industrial IoT presents a great opportunity for evolution for companies. The correct implementation makes it possible for these to become improved and more competitive versions of themselves. However, to get to that point you have to move slowly and identify all the possible obstacles that may arise along the way.
What did you think of this article about the IIoT and its applications in companies? If you know any more that you can contribute to the conversation, you can leave it in the comments.
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selon GE Capital Retail Bank, 81% of consumers search for a search on the Internet avant de faire achat d’un produit. Cela explained that the digital world has an important place in our daily streets. If presence sur la toile est become essentielle for certain people, est-ce le cas aussi pour your entreprise? Zoom on the opportunities that the Internet will offer your business chiffre d’affaires vote magnifier.
Profiter du marché du web
At the present time, les gens passent de plus en plus de temps sur Internet. Le web est devenu un univers uncontournable pour se faire connaître et enterprise child developer. C’est également la plateau où les gens venant du monde entier se réunissent pour rechercher et conclusion des affaires.
The digital advertising est more performant than the marketing tradition. In fact, the presence on the web allows companies to be in relation to consumer readers to easily understand and effectively anticipate kissing and attentive readers.
The expansion of its own geographical limits also represents another advantage of the march of the web. The speed of information transmissions is remarkable on the Internet. Also, transaction modes are generally generated instantly. Cela permet aux acheteurs, vendeurs ou colaboraurs de partager du content and d’effectuer des transaction d’argent en un rien de temps.
Être sur Internet permet aux entreprises de gagner beaucoup de temps sur le fonctionnement de leurs activités. It is possible to automatically perform certain operations thanks to the use of web tools. Le risque d’erreur is also reduit. The anomalies that are noisy in the operation of the enterprise are simpler to detect and their repairs are easier.
Improve your visibility
Visibility represents an enjeu majeur pour le development of your company. Être present sur Internet vous permet de faire connaître efficiently vos produits ou offers de service à très vast public.
Selon une étude effectuée par We are social in collaboration with Hootsuiteles réseaux sociaux ont regroupé 1.3 million nouveaux utilisateurs chaque jour in 2020. In 2021, more than half of the population worldwide (53%) use les réseaux sociaux pour être en contact avec leurs proches, se renseigner sur des companies, acheter ce dont ils ont besoin, etc.
Electronic commerce if it is democratized Also, 77% of the users between 16 and 64 years old affirm that it has an effect on the websites of merchants. Cela explained that the companies ayant a présence en ligne peuvent désormais faire confiance au world du digital pour perfecte leur stratégie marketing.
In France, more than 59.5 million people use the Internet daily, which is equivalent to 91% of the total population. Aujourd’hui, 49.6 million Internet users Français ont au moins a compte sur les réseaux sociaux.
Although the e-tourism sector ait connu an important baisse d’activité due to the pandémie, les autres secteurs ont connu une forte croissance. Les sites proposant des produits ou services relatifs aux soins personales, aux musiques, aux jeux vidéo… ont connu de grandes réussites.
Diversifier you canaux d’acquisition
From plus to plus d’entreprises opt for the digitization In order to take advantage of the advantages of the presence on the web. Ce n’est alors pas étonnant que la concurrence soit rude dans tous les secteurs d’activité. More cela ne veut pas pas qu’il n’est possible de gagner en notoriété si l’on debute maintenant. On the contrary, Internet vous offers additional possibilities for perfection in your marketing strategy. Search engines use artificial intelligence to put forward sites that use good reference technologies. Lesquelles? In voici three examples:
The natural reference or SEO
The SEO UNED search engine optimization define toutes les technics appliquées pour i love the position of a website dans les results des moteurs de recherche. If your site does find the first search results that seem to me, on dit qu’il est bien optimisé ou bien référencé.
SEO rests on three grand piliers pour fonctionner. Premiere, already the technical aspect that regroups the ‘use of HTML tagsthe content structuringthe skins mobile compatibility, etc. Deuxiemement, he already semantics. Are you sure your articles are relevant? Répondent-ils à un réel besoin? The answer to the questions will define the semantic quality of its contents. In short, the popularity that I refer to networking. Les moteurs de recherche come Google donnent les score aux sites en fonctions des liens qu’ils luiofferent.
Le SEA or Search Engine Advertising
The sea is a referral payment. They use techniques that are common with SEO, notably with the mots-clés. Cette méthode de référencement est un meilleur moyen de gagner en notoriété plus rapidement, car your site est tout de suite place en tête des results of research.
Emailing is a permanent technique of sending emails to more people in one fell swoop. Les adresses des destinies come from your base of données client pour partager des courriers well ciblés.
Outre les plusieurs avantages of this technique of digital marketing, they are feasible coût est le plus I remarked. In fact, more newsletter outils proponent des feature gratuites pour vous allow déjà d’établir a bonne stratégie de mailing.
Augmenter votre chiffre d’affaires
Internet is a beautiful opportunity for gagner de l’argent. Your pouvez faire d’autres petits online business simultaneously with your main activity on your website. In addition to acquiring new clients, you can also use your site for other sources of income:
- the affiliation,
- The sale of e-books or courses online,
Be in contact with your clients
There customer relationship it is a major element to allow a bon développement à votre entreprise. We have a website that allows your customers to communicate with their coordonnées et d’avoir les votres. Cela est très important pour effectuer, par exemples, les services clients. Be in contact with your clients to allow us to tisser a lien with eux et de gagner leur confiance.
Attirer de nouveaux acheteurs
Internet guaranteed a permanent presence of your business. Les gens peuvent vous trouver 24 h / 24 et 7 j / 7. Et ce, tant que votre nom de domaine et votre hébergement soient encore valides. Your can également propose your products or your services in the dehors of your geographical area. Cela vous permet de trouver des acheteurs partout dans le monde. Afin de séduire tout type de personnes, vos support digitaux sont totally modifiables pour correspondre aux besoins de chacun de vos cibles.
learn to know your person
Le persona est le personanage fictif de your ideal client. The regrouping of the kisses, the motivations and the psychological and sociodemographic characteristics of their client. Avoir a well defined person you permra, donc, of connaître les bonnes stratégies pour résoudre les problems of vos prospects. Ainsi, your company responds to critères suivants pour séduire vos futurs clients:
- Suivre la bonne editorial line,
- I will produce content that responds to a real kiss,
- Fournir plus of leads (prospects) to you commerce,
- Choisir les bons mots-clés…
Pour determine you people, you will sometimes collect the informations leur concernant. C’est là qu’Internet vous est encore utile. The tool regorge d’information pour faire a detailed analysis of your clients even if they are behaving. Pour les trouver, vous pouvez consulter des forums ou des groupes sur les réseaux sociaux. Il également est possible de creer a poll or a question pour mieux connaître vos clients.
Keeping that 360-degree view of the opportunities offered here on the Internet, laquelle ou lesquelles allez vous choisir et pourquoi?
Voici quelques complémentaires subjects que vont vous intéresser:
Electronic commerce | Psychologie du consumer et paiements sur internet
Combien coûte the creation of an internet site in 2021?
You aim to surely also:
Webmarketing and Social Media Consultant – Créatrice du blog Social Media For You