Building Tag

Having or being part of a successful work team requires that its members get along well and feel good about themselves, especially in their work performance. And the company or group leader has the responsibility to use the team building to accomplish all of this.

The use of this technique has excellent results in terms of employee performance, which ultimately affects the productivity and quality of the service or product offered by the company. But you have to know how to use it to achieve these results.

That’s why you might be wondering, “What is Team Building and what benefits does it offer? What types exist and how do you achieve them?” Well, I’ll tell you about it now, so stay so you can also give your work team a good boost.

What is Team Building?

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The term team building literally translates to “team building” and is used to define the strategies and activities applied in a work group that allow them to understand each other to improve the relationship between them, while developing other professional skills and abilities.

The objective is work together, each on their own, to achieve a common goal. For this, activities are used depending on what one wants to achieve with the group, for example, integration with new workers, problem solving and confidence building.

This technique dates back to the first decades of the industrialization of certain markets, particularly in the manufacturing sector, especially during the 1920s and 1930s. Since then, companies have used different strategies to make work groups coherent and have a better performance in their activities.

Currently, Team Building is used for all kinds of environments where smooth group collaboration is needed to achieve certain goals.

What is Team Building used for?

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The organization of Team Building events has many uses, not only for the benefit of the company, but also for that of the workers themselves, who are the ones who allow the company to survive. It is therefore necessary to emphasize the advantages of fostering teamwork.

1. Create the group ideology

A business does not depend on a single employee or department, although some have a greater impact, they are all important. That is why it is necessary to educate workers in the ideology that they are part of a large group, that they do not work alone and that they can support and be supported by others.

2. Develop socio-productive skills

Team Building activities allow everyone to develop skills and abilities that allow them to improve their relationship with their peers. It’s a great way to improve the general skills of your work team.

For example, the Kaizen Team Building company has as a pilot activity the “Viking Ship”, a huge Viking ship that the teams must assemble as soon as possible. They will need to communicate, trust and collaborate with each other to win. These values ​​are also applicable in any working environment.

3. Increase productivity

An employee who feels good performs better and encourages the good performance of other employees.

Some Team Building activities disconnect the worker from the routine and allow him to relax to recharge his mental batteries and return to his post with a better disposition.

4. Reduce turnover

Today, employees no longer value only the amount of salary they receive at the end of the month, but also the emotional gratification that this work brings them, that is to say if they enjoy it.

It is important to have team building activities so that the worker feels good about their job and does not need to be replaced by rotations.

5. Increase corporate happiness

If working on the satisfaction of each employee is essential, it is also necessary to work on the collective happiness of the company. By applying Team Building activities, it is possible to improve overall employee satisfaction at all levels.

It also ends up influencing the quality of prospects who aspire to belong to the company in the future.

And it is that if a candidate for a position who has the qualities sought by the company, sees that it does not care about making its workers happy, he can choose another proposal where he is happy, even if the salary is lower.

6. Promotes brand image

The happiness of your employees is transmitted to your customers, and therefore, it helps you in your brand image or in building a reliable and solid brand.

Your team’s behavior and values ​​are inputs that you send to your stakeholders and therefore need to be taken care of.

Types of Team Building + Examples

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Team Building can be divided into 3 main types, each encompassing different activities that can be performed. These are:

1.Team Building interior

here are the team building activities that take place within the company.

The idea is to take advantage of the same space that is common to the worker and turn it into a space for entertainment and relationship building.

A common activity in Team Building Indoor are the conferences and congressesthis allows employees to learn about the growth of the company or the market, to receive training in this area and to share time with their colleagues in the company, whether they are from the same branch or from another others.

2.Team Building outside

It is the most used type of team building because takes place off company premises to offer a change of scenery to employees and for them to disconnect from the stress of work.

This modality encompasses a greater number of possible activities, since the environment that can be used is literally the whole world.

The one that is common to Team Building Outdoors is go on a trip to a natural parklike a river, a mountain or the beach.

3. Virtual team building

Virtual Team Building is born from the rise of telework, in particular following the arrival of the pandemic in 2020.

What is done is to take advantage of the different platforms of live stream so you can participate in activities with peersEven if they are on the other side of the world.

One of the first activities of Virtual Team Building is to create video game tournaments, escape room, etc..

In most cases, teleworking employees are young or relatively young, so they adapt easily to this modality and participate more willingly in the event.

Other Types of Team Building

Over the years, different concepts have emerged within Team Building that revolve around the objectives to be achieved. This led to define certain criteria on other types of team building, but without specifying it formally.

Some of these other best-known types are natural, gastronomic, cultural, creative and sports Team Building.

Team Building activities within the company

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If you want to carry out activities to improve teamwork within the company, you need to think about the goal you want to achieve. Then you can choose to do one of the following events:

Treasure hunt

Create an adventure by leaving clues in any office or company department. Be creative and design cards and other items that pique employee interest.

escape room

It’s about locking a small group of employees in a room where they must work together to find the clues that will allow them to find the key and get out.

boyfriend stories

Ask employees to tell memorable anecdotes and ask others to try to identify a certain colleague by acting out to represent him. This way you will see how well they know each other.

video game contest

While they can be played remotely, hosting an in-person competition on a designated day can bring teammates closer together. These are opportunities to socialize and get to know each other better.

blind track

Blindfold an employee and have the rest of your group lead you on a tour of the track. They must agree to instruct or lose.

competition

Let your employees show off their talents with singing, cooking, dancing, and other skill contests. You can get them to know each other.

celebrate birthdays

He is aware of employees’ birthdays and organizes activities to socialize. This can be for a few minutes on the same day or for a whole special day where several employees are celebrated.

A leisure area

Create and activate a space with all the comfort possible for employees during a break, or for a few minutes if they need a break between shifts.

conclusion

Planning and applying Team Building strategies will allow your work team to truly understand each other. They will be more productive because they will feel better and the business will continue to grow.

It is not a series of routine activities from time to time, but a genuine concern for the well-being of the worker.

I told you about the different activities that exist to integrate your group, you just have to know what you want to improve in them and choose an activity that works.

It is true that it is an investment for the company, but the return on this expense will be almost immediate when your products or services improve by having a well-organized and happy team.

Cover image by Freepik.

Which Team Building activity do you enjoy doing the most and why?

Share your experience with our community

Securing a social media presence is often one of the first actions businesses take on the web. But beware ! Create a Facebook page or Twitter feed, Instagram, Twitter, YouTube, LinkedIn, Pinterest or even TikTok Without having carried out adequate planning, it can be detrimental to the company.

We Are Social and Hootsuite publish key figures from France.

• 60.92 million Internet users, that is, 93% of the population,
• 1.5 million additional Internet users,
• 52.60 million users on social networks, that is, 80.3% of the population,
• 3 million new users of social networks in France,
• 5h34 of online time per day, including 2h19 via mobile,
• 86.5% of users access the Internet through their mobile.

Lost time combined with poor performance is often the final equation of the operation. To prevent you from being in the way of wasting resources, here are a few things to check beforehand.

Set goals

Before launching on the Internet, your first instinct should be to define what you expect from your social networks: do you want to attract customers? Is it to improve your brand awareness or the quality of customer service? Do you want to find new collaborators through this channel? Each objective will require a different treatment in social networks. If these means can obviously serve to retain your community of fans, you can use them for many other reasons: identify new contacts, improve your visibility on the Internet, demonstrate your expertise… Depending on the objectives you have defined at the beginning. , you will be able to establish the indicators that will allow you to monitor your performance. So you can rely on the number of views, the number of comments and reactions, the number of people following you, or the number of shares.

Don’t forget the return on investment

Like any media strategy, social media should help you get a “Return on Investment” (ROI). Create a comprehensive analysis of the returns you can get, both qualitatively and quantitatively. If sometimes it is difficult to get feedback, keep in mind that for social networks, we often talk about ROA: feedback on attention. A site that is popular and appreciated by a community will become a reference for it and, in fact, Internet users will give it their full attention. On the Internet, the trust of your readers comes first!

use interactivity

Social networks are tools that facilitate interaction with your fans and subscribers. Feel free to encourage those who follow you to interact with your posts. This could strengthen your sense of belonging to your community and develop sharing. You can also configure benefits for subscribers, exclusive content, loyalty operations… Do not limit yourself to reproducing or sharing the content of your website to encourage them to regularly see what you publish. Consider engaging your community through surveys or contests and creating specific offers for them in order to grow your community and become an actor, or even an ambassador, for your company.

Reach the target audience

Many times we forget it, but defining your target is still one of the priorities before starting on social networks. In addition to the usual criteria of age and gender, you must define whether you are targeting a general or specialized audience and whether you are primarily targeting your existing or potential customers. These choices may vary the content of what you share, or even the very nature of what you post. Also, not all social networks have the same audience. Analyze it carefully before you start.

Set up your content strategy

To have a consistent approach, define the messages you want to convey through social networks. Users of Facebook, Twitter and other Google+ especially appreciate the elements that are between entertainment and information. Avoid exaggerating and exaggerating your strengths. Too much promotion can be detrimental to the company. Don’t hesitate to ask your first few fans what they want from your page or thread, so you can tailor your content as best as possible.

Create a posting schedule

Your page needs to move and you will need to update it regularly. Otherwise, your fans may no longer follow you. To make sure your profile doesn’t stay inactive for too long, set a posting schedule. Inside, write the frequency of updates for each platform and those responsible for them. On Twitter, for example, it is advisable to publish three tweets a day, at three different times of the day, so that Internet users have the feeling that your company is active at all times. Be sure to specify the type of content you want to stream to ensure you provide all the information you intend to stream.

Define your action plan

With all these tasks done, it’s time to create your action plan. Make sure your employees know their role well. Who is in charge of monitoring? Who is in charge of publications? Who creates the content on which social networks? Feel free to get your team together to get everyone involved on social media. Finally, also think that animation represents a real profession and that the follow-up actions are governed most of the time by a “community manager”. The latter must be hired according to his qualities to represent the company, his skills and his knowledge of the practices related to all social networks.

As competition for creator monetization heats up, YouTube has announced an expansion to its Super Thanks monetization option, which will now allow creators in 68 regions to use the additional viewer donation feature.

Great Thanks, which YouTube added July last yearallows users to make quick donations to their favorite creators within the app by purchasing a Super Thanks animation at one of four price points (between $2 and $50).

When you give a Super Thanks to a video, an animation appears on the screen.

On top of that, a “Thank you! The automated comment is also added to the comment feed, with a distinctive color to signify your donation.

The option extends to YouTube’s Super Chat and Super Stickers, providing a more direct monetization lever for viewers, while improving real-time connection and interaction.

It’s been a big hit in China, where live streaming has become a major movement, and YouTube’s “Super” features largely align with the use cases of Chinese streamers, who, depending on their success, could also see them become a key feature on YouTube. .

As noted, YouTube is working to update its monetization options to make its platform the most attractive choice for creators, who now have multiple options to establish a presence, with TikTok, Instagram and others. which also present their content.

YouTube’s more established monetization process is already a big lure, with YouTube paying creators billions every year through revenue-sharing programs, and with tools like its super features thrown into the mix, as well as ads through the YouTube Partner Program, YouTube offers the most revenue potential without having to arrange your own brand deals and partnerships.

On YouTube, all you have to do is sign up for the program, then continue creating your content as always, and that’s about all you have to do to make money. Short video platforms do not offer the same simplicity in this regard.

This could end up being a big winner for the longer-term app.

In addition to the Super Thanks expansion, YouTube also announced that vViewers can now customize their super thank you commentswhich was one of the most requested updates for the feature.

It’s a good update, building on YouTube’s focus on monetizing creators – which, as noted, could end up being a big winner for the app.