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Content manager in @FromDoppler. Lover of conferences, drinking mate, practicing yoga and being in nature.

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Countless are the times when you have free time between a medical consultation or an expert to enter a meeting and you start a check on your social networks to see “what’s new”. It is necessary to maintain the brand and business tasks to be at the forefront in the marketing of products and services, efforts for comprehensive communication with your Audience must be constant. Such as the chance we bring here today: the TikTok boom. We will give you some tips on how you can use it to your advantage to be present where users’ purchasing decisions are today. Let’s see what this is about!

Use the power of TikTok in favor of your business sales

TikTok was created in September 2016 as a social network for sharing short videos in a vertical format. It began being used for the youngest for entertainment and later if it was extended to another range of audiences. Despite the fact that it is currently sold as a more youthful platform and aimed at the so-called Generation Z, that is, they were born after 1995-2000 and are recognized digital natives, with an adequate strategy your brand can be within the reach of those who scroll TikTok daily. . In addition, the algorithm of this network works as well as other platforms that respond to the number of likes, comments and shares of each publication, only those that are different in the video format exclusively. You can learn much more about this topic in this complete free resource to achieve success in social networks.

In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. source: Influencer Marketing Center.

Some benefits of publishing your products or services on this social network are:

• Attract those who are interested in your content with the accuracy of the algorithm.
• Create audiovisual content with ease and great impact compared to other platforms.
• Use the great possibility of viralization of this social network, exploring different ways of communicating with the narrative of the narration.
• Take advantage of the option of those who do not have the brand is still present and go ahead to generate your own community.

How to implement TikTok in your online communication?

As we mentioned before, it’s time to get to work and download this application, if you don’t already have it on your mobile. The next step is to start researching and planning the creative that we will apply to you on TikTok. Here are some suggestions to add to your communication:

• Create shocking and interesting videos that arouse the curiosity to see until the end.
• Use successful challenges or trends to relate to your brand.
• Engage your audience with sweepstakes, questions, and engagement strategies.

Generation Z is the largest segment of users on TikTok. source: Vilma Nunez.

Now let’s look at some good cases of brands that used TikTok in online communication:

eBay

@tiktokforbusinesseu

@ebay shines a light on UK small businesses with StrongerAsOne, driving sales through creative excellence 💪🏿💪🏿💪🏿

♬ original sound – TikTok for business

Asos

@tiktokforbusinesseu

🔥🔥 @asos lands hard! With his #AySauce Branded Hashtag Challenge Plus, TopView acquisition, ORIGINAL music and brand effects 💥💥

♬ original sound – TikTok for business

MasterCard

@tiktokforbusinesseu

Mastercard takes on Guinness World Records with #PricelessWave and delivers creative excellence too ⚽️🏆

♬ original sound – TikTok for business

On the other hand, if you want to improve your online communication with Doppler You will be able to complement your Marketing Strategy, with the creation of very attractive and powerful Email Campaigns. How? For example, with the use of one of the functions: Templates. that allow you to include content design of a very simple form to have more interest and personalize your emails and get the attention of those who may be your customers. doWhat are the email marketing channels that generate the most conversion? Let’s start creating!

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