Virtual fashion: brands are also betting on the metaverse in Mexico – Marketing 4 Ecommerce
Several companies have started venturing into building their metaverse and promoting virtual fashion, allowing access to more economic sectors and new forms of interaction for users, not only on Facebook but also on Roblox. or Fortnite and other platforms dedicated to coexistence in the form of virtual reality.
On this occasion we will talk about the companies that, with different actions, have strengthened their presence within the metaverse in the countryfor example Vans with their sportswear on Roblox and a skater event for Mexico and Adidas with their foray into the metaverse available for Mexico.
Vans Virtual Fashion in the Roblox Metaverse
Vans, the original action sports brand and icon of creative expression, presented in 2021 its first virtual experience in the Roblox metaversean immersive world where fans of the brand can skate with their friends and customize their favorite shoes from the skateboard line.
Roblox is a global platform that brings millions of people together through shared experiences. In an effort to unite skateboarding, fashion and community into one experience, the company has launched “Vans World”, an open world where you can find spots to skate, visit the House of Vans, learn and perform figures with the board and collect “Waffle” Coins to unlock discarded or collectible shoes for avatars.
the launch of “Vans World” was one of the 10 most visited and sponsored virtual worlds in Robloxby integrating the brand’s DNA and creating the first skatepark in a digital environment inspired by the iconic “Vans Off The Wall Skatepark” in California, in homage to the first skatepark that the brand opened in 1998 in Orange Mall in the Californian town of Newport Beach.
Vans presents its metaverse in Mexico
Like every year, Vans celebrated “Go Skateboarding Day” in Mexico on June 21.with the aim of bringing new generations closer to sport, music, art and urban culture.
However, this event was presented in a totally different way since the “Go Skate Day 2022” held at the House of Vans CDMX facilities and, for the first time, was integrated into the brand’s virtual world in activities to celebrate skateboarding.
Among the activities that took place, the following stand out: the skateboard contest for children and young people in the male and female categories by Ollie School, the presentation of a new pro skate shoe, the launch of a model board pro by Lúdica, screenings of local projects and video parts of the Vans Mexico team and a Vans World presentation for all participants.
Adidas begins its foray into virtual fashion
Another company that has started to take its first steps into the virtual world is Adidas, which at the end of 2021 announced the acquisition of space in The Sandboxthe evolving digital universe, also reported collaboration with Gmoney, Punks Comic and Bored Ape Yacht Club, three of the NFT’s most prominent characters.
“The blockchain is one of the most innovative technologies of our generation. It offers unlimited potential to communicate with our memberssaid Scott Zalaznik, director of the digital segment of Adidas.
Limited Edition Adidas Original Collaborative NFTs Sold Out and the company asked its buyers to stay tuned and subscribe to its website for future releases related to NFTs and the Into the Metaverse world.
Adidas NFT is also available in Mexico
Following the acquisition of a space in The Sandbox, the digital universe that allows users to play and create digital products, Adidas has launched a series of products from various collaborations that are available to customers around the world, including Mexico..
In addition to collaborations with Gmoney, Punks Comic, Adidas showcased its products with Bored Ape Yacht Club, a collection of 10,000 Bored Ape NFTs from the Ethereum blockchain. Each Bored Ape NFT represents exclusive club membershipin which the owners enjoy different benefits such as access to product launches and brand events.
The sportswear giant revealed that will produce over 20,000 products in the metaversein which had to invest $1.7 million to acquire 144 plots in the virtual universe The sandbox.
Adidas has formed a team dedicated to the development of projects in these metaverses around the world and Erika Wykes-Sneyd, vice president of global marketing and communications at Adidas Originals and former executive of Google, Uber and Paypal, leads this work team.
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