Good consultants sell common sense with confidence.
It’s one of Charlie Munger’s most popular topics, partner to 94-year-old Warren Buffet. Common sense. The least common of the senses.
Once in a while, I like to watch a YouTube ad almost to the end. They are the ones who are really good. If a post manages to get someone after so much saturation to get rich in 24 hours to stay, then you have to admit that has its merit.
In my case, in the advertisement that I saw this morning, appears a coach who is aimed at the self-employed with the promise of helping them to increase their turnover. At the end of the video, he promises to give you an Excel sheet where he explains his method in detail free of charge. The funnel is not surprising. Common sense. I leave an email that I never use for anything to see the spreadsheet.
I receive an email and I arrive on another video where, apart from the spreadsheet, the coach explains to me again how it works. Again nothing from the other world. All common sense. That yes, everything is very well structured and explained.
Maybe my case is different. While it’s impossible not to sound a bit arrogant while saying this, I might already have this freelance thing a little more optimized than average. I’m not saying that I can’t learn anything from this coach. Surely if I do a session with him he will be able to tell me things and/or give me ideas to charge more. The target audience are people in the digital sector in Germany who charge very little and/or charge little per hour. They are not aware that they have such a high demand profile and that they practically only have to charge more for the same services. If you are offering something that is in high demand, you should charge more because there is not as much supply. Common sense. We agree. It seems that their public, perhaps for lack of confidence, did not dare to take the plunge and that all it took was a coach to tell them that they could do it.
This led me to the conclusion that good consultants confidently sell common sense. This combination is the winning combination. This is what helped me multiply my monthly income as a freelancer by 5 times in three years. It’s also what helped a friend find her first job in the digital world (she’s already on her second, charging double). On second thought, I think I should become a coach… 😉
Stay tuned.
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