What is a Banner, what is it for and what types are there?
Are you looking for a way to enhance your brand’s online presence? Then surely they have told you about the flag as a very useful alternative. And you may have even seen them on other web pages, but you still don’t know for sure what it is.
Banners have become very popular for their effectiveness in capturing the attention of visitors. So you too can take advantage of this tool. For this reason, I am going to explain everything about this type of advertising so that you can grow your brand and get more sales.
Thematic content menu
What is a banner?
A Flag It is a very persuasive visual format of Digital advertising in which it combines images, graphic elements, text messages, audio and interactive elements, in order to impact the user of a website, communication of a promotional message or invitation to carry out perform some kind of concrete action.
In short, it is an advertising graphic (image, gif or video) that is inserted into web pages as a call to action and greater visibility of a company, brand or marketing campaign.
In addition to being a visual element, you also have a link that will take your users to a specific page for the purpose of the company: promotion of products or services, subscriptions, registrations, downloads, free trials…
As the idea is that the banner draws attention, it often highlights the sober and general design of the page, or no one can ignore the branding. Both visual and verbal identity must be respected.
It is possible to incorporate interactive elements such as moving images, variations of flows, colors and shapes, as well as sounds that are activated by user interaction.
What is a banner for?
Apart from the objective of the company, a banner can have one or another utility, but in general they are used for the following:
1. For product or service launches
When a company is going to announce a new item, they can use banners to publicize the news.
Its ideal because the public is used to seeing removable elements in them, so they will not consider these designs exaggerated.
2. They can be monetized
Being an advertisement, the provision of the banner on the web page represents a cost for the company that sponsors.
But since the payment is adjusted to the number of clicks the banner receives, the cost is low if the page does not have as many visitors, and can suffer if the traffic is higher.
3. Suggest more visits
If your business doesn’t get as many visitors organically, but has a large audience, using a banner ad is great for engaging that audience from other platforms, such as social media and other websites.
4. Useful sounds for metrics
Since you have a link, you can get certain dates that help to obtain metrics that indicate the effectiveness of an online advertising campaign.
In addition, it is easily integrated both in online spaces and in medicine and testing platforms.
5. Simplify strategy
Unlike the physical screens that many people print, individual digital banners are created on different portals.
This makes them cheaper and easier to manage.
Banner Format Tips
Starting from the utilities that a banner can have, the format that it can have is very varied. However, at least six can be pointed out:
Rectangular
It’s the ones that are located in the first third of the page and have a horizontal layout.
Within this category there are 3 subcategories separated by size, namely: megabanners, 900 x 90 pixels; the flag standard, 468 x 60 pixels; and there middle of the flag243 x 60 (or 90) pixels.
skyscraper
You have a similar rectangular format, only with portrait orientation.
They are ideal for pages with side columns where there are menus and other links. Its size can be 100 x 600 pixels or 120 x 700 pixels.
Layer (capacity)
It is a graphic element that moves independently of the content to be visible if ever.
In any size it can be used in different formats, which depend on the style of the page that hosts it. Its objective is to maintain greater contact with the user.
robpages
This type of banner is placed between the text content and complements it. That is, it is not intrusive despite its name, but rather serves to briefly draw the user’s attention.
Its dimensions are usually 300 x 250 pixels horizontally and 300 x 600 pixels vertically.
expandable
They can have any of the previous formats, the difference is that they react to user interaction.
For example, they might grow when you hover over them, or get bigger when you click directly on them. In the latter case, a remove button is added so that the user has control. Also, they are not too big so as not to be intrusive.
interstitial
This is the most attractive format there is. This is a screen size image.
Triggered when a user clicks on a link, then the interstitial appears before the content loads.
The user can close it with the “X” button, but he will already keep the advertising message in his mind due to the large size of the banner.
Key factors to consider in banner design
Now that you know the importance of using a banner for your online advertising, let’s talk about what you should focus on when designing yours.
1. Check the speed of the load
Remember that the banner is a multimedia content, so it takes up storage space, and if it is large, it will load slower.
As a consequence, slowing down the page, being able to lose users and increasing the number of bounces.
It can also happen that the image does not load for a while before the user scrolls.
2.Original
Although it is valid to inspire in the strategies that work for the competition, do not copy it ruthlessly. Rather, strive to meet an original designer who shows a value proposition and is differential.
3. Have a defined goal
The goal you want to achieve will directly influence the designer you are going to create, so first think about what you want to achieve and what the company needs.
These may include getting more traffic, selling, retaining or converting.
4. Choose a suitable format
The different formats exist for you to use, so it limits us to a single dimension.
In fact, the more versions you have, the more chances to insert them on other sites, only not all pages accept which advertising format.
5. Use professional tools
In order to be successful, you must use quality tools that allow you to make attractive and innovative designs.
Of course, there are some markets where just plain text is enough, but in the vast majority of cases it’s best to play around with colors, textures, and more.
To do this, you need high-performance designer tools like Canva, or hire an expert designer.
6. Be clear and direct
Being a reduced format, at least in most cases, in the banner you do not have space for many words, so be direct and say what is most important.
Use the power of words, copywriting, and don’t forget about the CTA.
7. Check the link
The link that takes the user to the content you want must be well written, otherwise it will redirect to a 404 error that will lose customers.
For this, it is good that you do tests before installing the banner and even after having embedded it.
8. Test
Both the design and the format do not have to be definitive, rather, have several options so that you can try an alternative if your first option does not work as well as you expected.
9. Check that the sea responds
It is essential that your banner adapts well to said device, therefore, configure it so that it adapts well to the equipment that your target audience uses the most.
conclusion
The banner is an excellent digital advertising tool, as it is versatile, easy to manage and accessible to all types of companies, regardless of their size.
The versatility of banners allows them to adapt to different objects, formats and sites, since it extends the range of audiences in which they can be used. In addition, it will turn out to be much cheaper than other online advertising alternatives.
Of course, being a piece of graphic design, the banner has to be worked with care and dedication, targeting a specific audience with good persuasive sales techniques and an attractive combination of visual elements.
Only then will you guarantee success.
Cover image by Freepik.
What type of banner or banners do you use in your brand strategy?
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