B2B Rocksthe world conference which from 9 to 11 will welcome and welcome in Montpellier international speakers in the field of SaaS, if it inspires Viva Tech.
Live technologies non ha bisogno di presentazioni. Six years ago, this major annual conference was held on the occasion of the meeting place for technological innovation and start-ups in Paris. Organized at the Porte de Versailles, long live the technology Riunisce ogni anno almost 45,000 visitors and oltre 5,000 start-ups. B2B Rocks follows the dynamic trend by offering an intimate, disruptive and resolutely innovative format.
Whether you’re trying to be a startup or a professional, Viva Tech is a go-to note on how much you have and how you participate directly with the event’s strategic interlocutor.
The inspiration for B2B Rocks was born from this observation by proposing a different format. The size of the event is limited to 1,500 participants per I will guarantee a true vicinanza tra i partecipanti e ei informant. Technology braindate It will allow you to extend the time to transform the conference into a private space. The program is if it focuses on the main issue of the sector, emphasizing growth, as well as the inclusion and impact of the female component in the work team.
>Scopri it programs di B2B Rocks and notices suddenly it tuo ticket<
Perché B2B Rocks goes on stage in Montpellier
Montpellier rhymes with technology più culla della France. Al di fuori dell’Ile-de-France, the region of Occitania è quella che generates the greatest fatturato in the field of software. The partnership with this world is logical and direct: the area has 60,000 located in the tech department, including 20,000 headquartered in Montpellier.
La scelta di Montpellier is also dovuta per le sue atrazioni, coerenti con i valori di B2B Rocks. Not only the size of the city makes it difficult to find, mail Domain of Biar It is an ideal place to imagine an extraordinary event of this kind.
LEGGI REED: SaaS e Tech: B2B Rocks takes the stage in Montpellier
B2B Rocks, a disruptive format
B2B Rocks if you present at a professional conference in “festival” mode. Last day, Saturday June 11, the community is invited to laugh if it is a private spiaggia close to Montpellier. The idea is that it should be svagarsi in a unique environment in its generation, with the aim of facilitating the interaction between fruitori and reporters.
Alone I participated in the possibility of joining the paddle Tricia Miller (Vice President of Twilio), Clara Chappaz (Director of French Tech), Colin Lalouette (President of B2B Rocks and founder of Appvizer) and other people from Spico.
Among the other rock stars presenti, giusto per citarne alcuni, ci saranno Jonathan Anguelov (Aircall), Krish Subramanian (Chargebee), Kat Borlogoan (Contentsquare) and Heidi Elmore (Zoom).
LEGGI REED: Individual and lead plus qualification tra i prospect: interview with Armando Biondi
Ninja will be present at the event
The speaker, the round table and the keynote address focus on technology and Saas, the team and the editorial staff of Ninja non potevano mancare.
The event will be followed in real time on its website and social channel. Immanable la tavola rotunda del 10 giugno alle 9.30 dal titolo “How do you recruit and build marketing teams at different stages of growth?“moderate da Mirko PaleraCEO and Founder of Ninja Marketing and Ninja Academy.
With Ninja at the B2B Rocks
Only for the Ninja community I am available i biglietti gratuiti by B2B Rocksthe global festival dedicated to innovation, digital and SaaS software, for Montpellier from 9 to 11 June.
In the program :
- + 1,500 attendees, with 200 VIP speakers and 100 VCs
- 50 conferences, 20 round tables and numerous business meetings
- 10 Duplexes in the 5 continents for international interviews
- 1 Pitch competition to promote the start-up in the field
- 1 networking session in a playful and musical atmosphere
Among the participants, we can find Matthieu Gombeaud (Aircall), Tricia Miller (Twilio), Charlotte Philippe (Meta/Facebook), Rémi Aubert (AB Tasty) and Clara Chappaz, director of French Tech.
Use promotional code XVX!RH!J to get unlimited free postage at the time of pre-notification.
>> I won’t miss the opportunity to participate in the B2B Rocks! Sudden registration<
A global conference focuses on the growth of international SaaS, is the B2B Rocks check out the prima volta sbarca in Montpellier nella Regione Occitania.
To give June 9 to ’11the prestigious hotel Domain of Biar opiterà i massimi esponenti international del software B2B. I protagonist of the fair are stati selected from an editorial committee created expressly for the occasion and directly from the president Colin Lalouette.
A market worth 190 billion
Disruptive, intimate and cosmopolitan since always, B2B Rocks is the event that celebrates the Rock Star of Tech and SaaS. 2 days, over 1,500 leaders, for some special reason, mostly revolve around startup foundations, executives, venture capitalists, and big business decision makers.
Negli last 10 years he Software as a service He recorded a dizzying crescita, arriving ad impiegare plus de mezzo milione di persone in tutto il mondo. Only in Europe if we register almost 100 unicorns, I will see and own signal of the dynamism of this sector.
Entering the end of 2022, the B2B software market will change $670 billiongives about 190 million SaaS reps.
>>Scopri the B2B Rocks program and pre-notify your ticket immediately<
LEGGI REED: Game Changing, People Centered and Cosmopolitan : B2B Rocks Riunisce the Rock Star of technology and SaaS
I have 10 first years of B2B Rocks
The tenth edition marks a new era for B2B Rocks. Energy arrives at a partnership with appassionati del mondo Tech, tra cui i fondatori della startup Appvizer from Montpelier.
The organization brings together a global community of women and men and is evolving rapidly, in step with the digital world.
This “new generation” version takes a new approach to the traditional format with a hybrid tag mixing online and offline.
Presentation and first name in the program
20 panels with a format on stage of 40 minutes in cui i protagonisti trasformano le sfide di oggi in opportunità per il domani. In addition to this fun side event, the festival will end with a healthy dose of fun and a healthy networking snack.
B2B Rocks will finally be announced soon the prime star della sua lines up. In the list of caliber names by Jonathan Anguelov (Aircall), Krish Subramanian (Chargebee), Kat Borlogoan (Contentsquare), Tricia Miller (Twilio), Sridhar Iyengar (Zoho) and Heidi Elmore (Zoom).
Nell’attesa dell’inzio dei lavori del 9 giugno, if possible I will follow all the updates on the site di B2B Rocks.
Also Ninja at B2B Rocks
A prestigious international respite event with speaker, round table and keynote sui temi della tecnologia e del Saas. The Ninja team and editors do not deal with a general point: we will continue step by step the due giornate dell’evento raccontandovelo sul Magazine e sui nostri canali social, since we are 10 jungno alle 9.30, il CEO e Founder of Ninja Marketing and Ninja Academy, Mirko Palera avrà un ruolo da protagonist moderating a tavola rotunda dal titolo “How do you recruit and build marketing teams at different stages of growth?“
>> I won’t miss the opportunity to participate in the B2B Rocks! Sudden registration<
There is no more powerful ally for any company, business or brand than the positive opinions of consumers. In Business-to-Business it is no different: customer testimonials in B2B strategy they add credibility to the business and add value. All this generates conversions and loyalty almost immediately.
Internet users need confidence to connect with what they need, it is no secret that scams are the order of the day. Many Internet users make purchase decisions based on data such as comments, ratings or recommendations.
The best thing about this practice is that it applies to different business models, B2B is no exception. Business transactions between companies are increasing every day, especially with the rise of electronic commerce. All the more reason companies want to feel safe when carrying out these transactions, so recommendations and testimonials are essential for this.
If you want to undermine the importance of customer testimonials in a B2B strategy, no one will notice the following information.
Psychology to the power of persuasion
One of the main reasons why you should strengthen your testimonial strategy in B2B has a psychological basis. It is not uncommon for marketing to take psychological concepts to achieve some goals at the audience level. It is also known as neuromarketing.
say good, people trust what groups trust. Based on this premise, it is assumed that a person will have more confidence in something to the extent that more people trust it. This is simple translates into reference.
It’s easy to bring this to B2B, there’s a deal that tends to gain more credibility in the media that other people and other deals trust you. This is a premise that is found in everyday life and that is applied to many decisions.
One of the techniques to attract customers to a business, such as a restaurant, is to place diners at tables facing the street, this to give the appearance that the place is busy, even if it is not.
It’s simple and not very rational: si many are there then many more wish to be. The trust. Whereas if no one is there you will be suspicious and even doubt its quality.
Build credibility with customer testimonials in B2B strategy
Testimonials in B2C have been a lifesaver, especially as consumers have lost interest and trust in advertising over time.
In this sense, word of mouth has become an effective sales technique, since it aims at objectivity, speaks from the user experience and even makes constructive criticism.
What happens? This strategy, which ended up being a bit organic, determined the conversions to culminate in a sale.
The testimonial reassures the consumer and gives him the confidence he needs to continue with the purchase process. There is a feedback that ended up dispelling doubts.
According to data from Reevoo and Bazarvoice, testimonials multiply the conversion rate by 3. And this works exactly the same in B2B.
The importance of reviews in B2B is twofold
Businesses are primarily looking to lower their investment risks. That is why opinions are even more important.
The buying and selling processes in B2B are much longer and more complex. Risk reduction is practically the only thing that matters, so there is more thought when making a transaction.
But the money invested is not the only important thing. In Business to Business it is essential to maintain a reputation and for that, opinions are also great aliases.
How to engage testimonials at every stage of the buying process
In marketing, the purchasing process in four basic phases. The testimonials are presented in all of them and that is why they become such an indispensable piece.
The first phase is search and discovery. The consumer, or in this case the business, looks for the options that exist to carry out a transaction. In B2B another business is sought. There, the testimonials and evaluations that users have made are worth and lead to the right business.
This is how he reaches the discovery phase, there he got something new that seems to be what he is looking for. In this way, reading the comments will dispel doubts and build more confidence.
In the decision phase, the chances of conversion increase. The recommendations serve as support to finally make the purchase decision.
In the purchase phase, then, you can confirm that you made the right decision by following the recommendations of the different users or other businesses. At the same time there is feedback, since by getting a good experience, a new testimonial will also be created.
Customer testimonials in B2B strategy will be identifiable
Surely you have seen certain testimonials on the web that censure and identify this, instead of favoring, it generates more mistrust.
When a business positively recommends another, it must give the possibility of communicating with it. In the testimonial strategy, it is essential that the recommendations have an identification through which you can check your words.
In there are some Instagram accounts that reserve a space in their highlights to display the testimonials or good comments that consumers make about their product or service. However, sometimes you can’t see the person’s number or account.
So some users will not allow a personal date to be published, as in a phone number, it is important to direct the strategy towards the identification of each testimonial.
In the case of B2B, you will be able to do it a little faster, usually, the data to contact a negotiator is accessible to the public. This is perfect because it also builds trust. Otherwise, businesses will think that they are just designs with nice comments that, in the end, do not give credibility to your work.
Some users may leave their testimonial spontaneously, but those who are captured by the strategy must identify themselves in some way that they are a verifiable source.
Exposure of problems as a testimonial strategy
One of the most effective ways to generate conversions is not to talk about the wonders of your business, but to tell how it can solve or improve the experience of your customers.
Exposure of a problem is a good way to start a testimonial of value. Subsequently, it is related how the negotiator will repair to solve this problem to culminate emphasizing the characteristics that stand out from his competition.
This strategy is where the negotiation has similarity, where it will increase faster in conversion.
Normally the industry compares the problems, that there was a negotiation that would be the solution to this, it will definitely improve the user experience and channel more and better sales.
From customer testimonials in B2B strategy you can also create content
It is also necessary to generate the trust required by the testimonials of mediating clients in B2B strategy and generate content from their comments.
The first thing to evaluate is the format in which the comment is, if it is an audio or a video it would be excellent, but it also works with texts.
A first idea is to collect the testimonials that you save in videos, from there you can generate a new video for your social networks.
The video will talk about the benefits of your business, how to contribute to people’s lives and why they should choose you without thinking too much.
In the case of texts, you can save them in your featured stories (always with identification). Here you can highlight comments that will have to do with time or delivery conditions, thus eliminating some frequent doubts while you stand out in your niche.
You can also humanize the brand by creating content from negative comments.
For example, a user gave a good testimonial, but in the end he regretted that the delivery time was longer than expected. From there you can generate a strategy where you take advantage of negative comments.
One option is to create a video or blog post explaining how a new delivery strategy has been opened in which time is reduced by 50%. There to highlight that it includes more personnel (you generate employment) and that it optimizes the packaging processes.
Humanize your score
Just like people, your company may have flaws, but you can work to improve them. That will set you apart from your industry competitors.
Always be transparent respond to negative comments and offer solutions. If the problems are very serious, reward all customers, sober everything in B2B you must take care of your reputation.
Digital marketing is most effective when it comes to a dedicated team that can leverage strategies and use customer testimonials in B2B strategies. In Antevenio we have extensive experience in that. Get the best results working hand in hand with experts in the area. Contact us right now.
On June 9, 2011, the “Domaine de Biar” rhinomato will host the international decision maker of the B2B software industry: an event designed for startup founders, scale-up managers, venture capitalists and strategic decision makers. Al tempo stesso innovative, people-centered and cosmopolitan, B2B rocks The Rock Star of technology and SaaS meets at the event.
the tenth edition
The tenth edition marks a new era for the event, supported by the association of passionati Tech, of which one of the member più activities is the startup Appvizer based in Montpellier.
This event of the new generation, support all french technologyIf allontana dai formati tradizionali with a hybrid format online / offline and contributes simulcast dal vivo dai fifth continent.
B2B Rocks Riunisce a global community of women and men and yes it moves quickly like the digital world.
Nascent Stella of the Tech scene, Colin LaLouettepresident of B2B Rocks, has formed a small editorial committee to create a high-quality challenge to SaaStr in San Francisco.
B2B Rocks 2022 will be more innovative, inclusive, personal and more international in May.
The B2B Rocks Editorial Board
The editorial committee of B2B Rocks is made up of journalists, VCs, SaaS experts and members of “La French Tech” who are determined to re-imagine the new B2B Rocks.
I am also a member of the committee Kat BorlonganChief Impact Officer Contentsquare + Former director of La French Tech, eric burdierFounding Partner Axeleo Capital and alex delivetCEO of Collect.
The focus of 2022 will be on international growth, audacity and inclusion.
A transfer window of 670,000,000 dollars
In 2022, the cumulative value of the B2B software transfer window will not be less than 670 billion dollars, di cui il SaaS rappresenterà 190 billion.
The SaaS has registered a growth due to negli ultimi dieci anni e gives work to più di mezzo milione di persone.
Gli Stati Uniti have long guided this settore, ma l’Europa has registered to livelli storici d’investimenti in 2021 and now counts almost 100 unicorni, the doppio rispetto al 2019.
In 2020, France may have reported a growth in the sector of over 9%, with the startup and the SaaS sector reporting almost 1% of the French PIL. Others all’Ile de France (Parigi), Occitania in the region with the maximum number of software developers in the country, rendering Montpellier a natural scelta per B2B Rocks.
Do not hesitate to follow the activity on the B2B Rocks site, attend an interview and webinar and enjoy the opportunity to get in touch with the event’s reporter.
B2B buyers’ expectations have transformed over the past two years showing preference for the digital channel and they expect vendors to provide them with a shopping experience similar to that of B2C consumers. Given this scenario, the Sana platform analyzed the main trends in B2B eCommerce for 2022 to enhance the knowledge of distributors, manufacturers and wholesalers in our country and thus ensure that they continue to be competitive.
The main trends of eCommerce B2B for this year
These are the tips regarding technological developments, consumption habits and business evolutions that companies could adopt during this year:
1. The actual buying behavior of B2B customers
The first thing the study highlights is that B2B customers are not buying like they did before the coronavirus pandemic: After learning about the customer experience offered by B2C companies, they demand a similar one. In fact, the digital channel has been the most used to place their orders (they make up 65% of total purchases).
In this context, B2B business leaders urged to modernize their technology and pay special attention to millennialsThey estimate that by 2025, 75% of the workforce will be theirs.
2. Built-in buyer journey analytics tools
The recent drama between Facebook and Apple due to the impossibility of following iOS users, such as the future disappearance of Google cookies; have revealed that data drives everything in the digital age and that now more than ever it is inevitable to know the behavior of consumers.
In the Mexican market, for example, 37% of B2B companies use advanced campaign measurement and analysis tools. In this way, they know the habitual ones adopted by the users in the distinctions points of contact for the mediator and the impact of the commercial strategies in the results of the business in question.
It was one of the most important B2B eCommerce trends of 2021 and it will continue in 2022. Among the advantages of having these tools, the following stand out:
- They enable better data and analytics to ensure a good customer experience.
- They consent to the creation of personalized content and marketing.
- They help identify common problems.
- Among other.
3. Accept more payment methods = more sales opportunity
update and offering payment methods is essential for any company to compete in the market. Among the most important options, the following stand out: credit cards, checks, purchase orders and mobile wallets.
4. Contextualized prices in real time
This trend is important for achieving customer loyalty. and, consequently, make the B2B company more competitive. It implies that the supplier maintains the obligation to constantly adjust prices, but also to facilitate returns in real time.
5. Quick and easy order management
For 52% of Mexican B2B buyers, it is necessary to have a good shopping experience, which includes order entry in a simple and fast way. This information was confirmed by the firm Deloitte, he assured that 50% of consumers preferred to pay a premium to get their orders in less time during the pandemic.
Meet the delivery expectation of customers, too you have to revert to logistics and in delivery formats of the last thousand.
6. Continue shortage of resources for a few months
The pandemic and the current conflict between Russia and Ukraine threaten a new period of global recession. This means that prices will continue to rise in 2022. In addition to this, the labor shortage will continue.
These problems (which have a domino effect) can be attacked through electronic commercesince it allows greater flexibility and the possibility of offering customers exclusive prices and priority.
Among a series of solutions to deal with the supply crisis, reshoring stands outwhich is nothing more than the process of resuming the production of goods in the company’s home country.
Several companies are looking to domestic options for sourcing, as they are less susceptible to external factors. An example that we can highlight is that of General Motors (GM), one of the most important automotive companies in the United States, which announced investments focused on “building a strong, sustainable, scalable and US-focused supply chain.” Receive information from the vice president of global sales and production chains of GM, Shilpan Amin.
8. Hybrid work is here to stay
Covid-19 infections promote the preference for flexible work and remote sales in our country. in fact, During the pandemic, 78% of B2B sales have been made through e-commerce platforms and 62% of buyers spend more online than before.
Suppliers, then, must prioritize the omnichannel experience to create a seamless checkout process. This will also allow workers to remain safe and comfortable, since their performance will not impact the company’s results.
9. The social and environmental responsibility of companies becomes crucial
The values and commitments adopted by companies become crucial in the purchase decision of customers: 75% of millennials who are interested in those companies speak out on important issues.
In this context, it is imperative that organizations have social and environmental responsibility initiatives as a priority for the current year.
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