How do popular festivals emerge in pharmacies?
The Fallas in Valencia, the San Fermines in Pamplona, Holy Week throughout Spain or the April Fair… how can we accompany clients/patients during those times?
Each national holiday, depending on where your pharmacy is located, will comment on the demand for certain products associated with frequent problems on those dates.
Why not have your pharmacy ready for those moments?
Or to associate the advice to those problems?
Today I propose you to join your advice in one of the most popular festivals in Spain and that is not only celebrated in Seville.
THE APRIL FAIR AT THE PHARMACY.
In this post you propose to create an experience associated with the April Fair when you enter your pharmacy through which it stimulates the five senses and transports all your customers to one of the most popular festivals from your pharmacy… why not live an experience pleasant inside the pharmacy in times of change and crisis?
The objective to create this theme is to awaken from the pharmacy space an environment that transmits positivity, joy, happiness, now that it is so needed.
At the same time, from the counter, accompany the patients of the pharmacy on these dates with advice from the counter.
Ideas to create an experience in the farm space and communicate without speaking, stimulating the senses
The fair has the color of the flowers that adorn the heads of the women, the booths, the dresses, etc. To this is added that in April the flowers burst with spring and everything is filled with color. So… Why not decorate your pharmacy and fill it with colors and even flowers?
We know that color arouses emotions; For example, him yellow It is associated with emotion, stimulation and attention.
The orange It is associated with happiness, enthusiasm and attraction.
My advice is to create colored sleeves on the shelf with the products associated with the seasonality of spring; with spring asthenia and the change of season, take the opportunity to create a line with vitamin complexes and energy and vitality supplements. Have you noticed what colors predominate in these products? … That is! The orange and the yellow.
Create a showcase with flowers and you will associate it with one of the most common problems on the counter for these dates: allergies. If you notice, the colors that predominate in antihistamines or products associated with the upper respiratory tract are green, blue and yellow.
What do these colors convey?
The green freshness, prestige and nature; the blue confidence, security and rest.
In addition, in the “hot zones” of the pharmacy (points of sale, gondolas, etc.) we must make an exhibition of the two things that concern us most in the spring…
What are yours?
Leg summer. By needing less clothing, we are concerned about the state of the body’s skin (scrubs, body creams, self-tanners, etc.). On the other hand, the weight You recommend creating color spaces with these two themes that are so worrying at this time.
From the counter we can add with the advice of any of the problems that were mentioned above.
In the spring, demand for over-the-counter antihistamines is high…
Also, don’t forget to ask customers how their mood or energy feels with the change of seasons. Surely many will need a multivitamin.
We can also add the most common problems that you will find associated with the fair in April. You know that this party involves a lot of walking, dancing, singing… What problems associated with this popular party do you find at the counter?
Blisters, foot pain, tired legs, tiredness, fatigue or muscle pain, dysphonia or throat irritation, etc.
What do you have in the pharmacy to prevent blisters or to help fatigue?
Surely you have thought of many things… don’t wait for them to ask you and improve the quality of life of your patients day after day, at the pharmacy counter.
Finally, you recommend that you prepare pharmacy to communicate without speaking. stimulating the senses; through sight, touch, smell and live an experience taking advantage of the theme of popular festivals.
Carmen Fernandez. Founder and director of Coach Pharmacy.