Protected: Approaches to reach, recruit and retain patients with atopic dermatitis for clinical trials
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![TikTok shares new insights on effective in-app promotional approaches [Infographic]](https://thmdigital.com/wp-content/uploads/2022/05/TikTok-shares-new-insights-on-effective-in-app-promotional-approaches-Infographic-1170x700.png)
TikTok shares new insights on effective in-app promotional approaches [Infographic]
TikTok has ushered in a new paradigm in social media engagement, where users can not only view the latest trending content, but are also invited to contribute, with the short nature of TikTok clips opening up more opportunities for creativity, connection and participation. .
Brands looking to take advantage of the platform need to understand this: TikTok is not just about passive consumption, but also about active engagement, which is why normal, intrusive advertising approaches don’t work as they don’t invite viewers into the experience.
That variation is the focus of this new TikTok infographic, which provides a variety of insights that relate to how users are engaging with content on the app and how brands can leverage creator partnerships to maximize their promotions.
According to TikTok:
“TikTok audiences prefer brands that show they understand how to create and use the platform; they want brands to find them where they are on TikTok. And how exactly should brands meet audiences where they are? Creators.”
To maximize your promotional return, TikTok recommends an ‘Always Engaged’ strategy, which uses organic and paid content while leveraging creators to help brands achieve their business goals.
The following statistics reinforce this strategic approach.
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