If we ask ourselves what is the most important metric to measure success in facebook adsthe most common answer is probably return on expenses or ROAS. This figure is equivalent to the ROI, since it tells us how much profit we manage to generate for each euro invested in advertising.
Simply put, the higher your ROAS, the more profitable your Facebook ads will be. So without further ado, let’s see what are the keys to optimizing your Facebook Ads campaigns and how to get the most out of your advertising budget. (more…)
ooh! Può will sow a nice exclamazione ma means out of home. If you refer mainly to alle affissioni: giganti, affascinanti e di forte visual impact, da semper il mezzo con cui l’advertising if it expresses nei modi più creativi. Negli ultimi anni the technology has fatto stepi enormi, going to contamination also the divers form of publicity. the encounter digital hobbies and the 3D Conquered more and more customers with dynamic imaging, coloring and coinvolgenti. With the 3D digital billboard, the brand’s animation literally comes to life, attracting attention and engaging the OOH audience for a lasso di tempo maggiore.
Away from Home and Naked Eye 3D
Basically, the 3D digital billboard function comes standard. The difference is in the perception of the depth of the oggetti, altrimenti detta three-dimensionality. Due immagini vengono catturate da due different perspective, montate in unico video e proiettate sullo schermo. This technique benefits from the fact that we visualize it in slightly different ways. Confondendo y nostri occhi grazie alla proiezione velocità, il nostro cervello sarà de conseguenza ingannato e percepirà le immagini comme a terza dimensione.
Anamorphism: a trick in più
This new way of communicating OOH but not close to all three-dimensionality. Per rendere tutto anchor più reale and I will create a strong impact, the 3D digital affixsioni will benefit from another technique: quella dell’anamorphism. Abbiamo già seen this optical illusion in street art. The effect is reso possibile grazie alla Distortion Estrema delle Immaginivisible only gives a certain angolazione o grazie all’uso di strutture curve.
Glenfiddich x Piccadilly | Where next? of Space on Vimeo.
The new dimension of Out of Home
Oggi pubblicità si fonde semper di più with technology. The digital has opened a new border that has not been literally limited, projecting it in a new dimension. We assist ad a new conception of space that surprises and immerses in a diverse advertising experience. The metaverse sembra enter nella our quotidianità in time velocissimi.
Inoltre, theartificial intelligence di cui sono dotati alcuni digital billboard riesce ad elaborate numeri in real time, rivelando dati sull’audience e sulla campaign, in termini de Kpi. The performance measurement Allow quindi di analizzare al meglio il target, per programmare en seguito performance con risultati migliori.
Il primo billboard 3D model
No si smentisce mai: Coca Cola It is the first brand that has willingly experimented with the 3D affixes. In 2017, inspired by realism and 3D design, Coca-Cola is the protagonist of the first and largest three-dimensional advertising campaign in the world. Both da guadagnarsi il primato Guinness World Records tra le affisioni OOH.
Located in Times Square, the 3D affixion is high six piani ed è composta da più di 1700 moduli led mobili. Muovendosi avanti e indietro, i pannelli sono stati progettati per dare dimensione e depthità all’intera immagine.
L’Italia dell’ Away from home 3D digital
Sebbene questa new technology abbia già abundantly riempito the affisioni de Tokio, Whuan, Shanghai, London and New York, also l’Italy è al step with the novità. What example of 3D digital billboard we have seen to Rome and Milanthanks to urban Vision, society of innovative systems for outdoor communication.
We’ll see our city change, illuminate, impress, semper di più grazie a questi – e chissà quali altri – innovativi arredi urbani.
LEGGI CANE: 6 pieces of virtual reality that anticipate Metaverse
Advertising your brand, products or services helps you position yourself in the market, so you must know the mobile advertising formats. It is very important that you do not work and adapt your content to them, and that the majority of consumers actually navigate there and consume them through these mobile devices.
Think that more and more users use their mobile to perform countless actions: search for recommendations, compare prices, etc. Therefore, You must show them ads that fit their smartphones or tablets. It is necessary that you know the correct measures and that you design a friendly campaign for these devices.
It has become clear that one of the ways to retain modern customers is through mobile content. So in the general strategy of your brand campaigns of this type cannot be missing. Finally, it is essential that you know all the mobile advertising formats with which you can work.
Mobile advertising formats to use
A large part of the users who use their mobile device as a tool tolerate advertisements and do not find them intrusive. That is why you should make the most of the different mobile advertising formats that you have at your fingertips:
1.- Native Ads
Those known as native ads are organic to the user experience. The peculiarity that you have is that They are not featured or tagged as ads, which increases the likelihood that they will be accepted by people.
Natives Ads typically take the form of articles, videos, or images, so they are tailored to the designer of the website or app they are hosted on. These ads are much more effective when they are relevant to the consumer’s interests.
The content is presented in parts. On the one hand, there is the advertising message and, on the other, images or audiovisuals more focused on the user, thus managing to merge into the context of the page without taking away space from it. It’s so effective that platforms like Facebook, Twitter or Instagram have made it popular.
Note that this format They allow to obtain a higher percentage of clicks and improve the user experience. However, they may have restrictions if they are integrated into the applications themselves, which implies an extra investment of time to adapt the campaigns.
2.- Banner ads
One of the first mobile advertising formats to emerge were banners. These are much like web page ads in that they contain a headline and image to grab attention. The most common are the 300×50 and 320×50 rectangular ones, located at the top or bottom of the browser or application.
Neither are they very intrusive, nor too showy. As it has a limited space, it is necessary to reduce the promotional message to avoid information overload, so as not to confuse users. For this reason it works best for well-known brands, since they have no need to present themselves to the public.
You can optimize the profitability of ads for these features if they are used for mobile extensions. Its small graphics that extend beyond the standard dimensions of a banner ad. This offers users more information about what is being advertised.
It works well on all screens and can be produced with a small investment. But they tend to have low click-through rates and high ad rejection rates compared to other formats.
3.- Interstitial Ads
Other mobile advertising formats that offer versatility and results are interstitial ads. Its main feature is that its screen appears full after the user has completed an activity. For example, after watching a video, playing a game, or performing another task.
They will only disappear after a certain set time or when the user closes them voluntarily. It ensures that the user pays full attention to your message, at least for a few seconds. This is one of the reasons why it has become so popular with advertisers.
It has the ability to generate a large number of impressions and clicks for the ads. In addition to being more spacious for your message and providing the possibility of adding interactivity. In the end, it is much more shocking and memorable.
However, not everything is good, since for some users they can be very intrusive and annoying. This negatively influences the user experience, generating a high bounce rate, since a large part of the clicks obtained are involuntary.
The expandable advertising format is a combination of banners and interstitials. If this has an interactive component, they are considered Rich Media. Users prefer to see these types of ads on mobile devices than on their desktop computer.
It is less intrusive than the interstitial, since it appears only when the user decides to interact with it. It also has more space for the advertising message and the possibility of adding video or another type of interaction. The latter facilitates the extraction of the metrics.
Although less intrusive, it still retains a disruptive factor. In fact, in less advanced users they can cause confusion.
5.- Video Ads
Video ads are better known as “in-stream” ads. In this case, they are displayed before, during, or after videos on websites and apps. It is ideal for demonstrating how to use a product correctly.
With video ads you have the ability to target your message to more specific audience segments. Likewise, you can make use of mobile extensions, just like with banner ads. This allows you to offer more information about your product or service without taking up too much space on the user’s screen.
It should be noted that this type of format offers a higher percentage of clicks than others. You have the opportunity to improve the performance of video ads through a clear call to action. Only Make sure the purpose of the message is obvious so users can act quickly.
6.- Video banners
When dressed in mobile friendly advertising formats, one of the usual resource and video banners. They usually play a short audiovisual before the user finishes reading an article or watching a video on your smartphone. We work with short texts, so as not to interrupt the user experience so much.
But keep in mind that videos alone are not the answer to everything; You must take care of the execution of the campaigns. Think that if it is not attractive, or is located in the wrong place, it can have the opposite effect and cause the user to reject your brand.
The best way to make video banner ads more engaging is to incorporate design elements like color, graphics, and animation. It will help improve brand campaigns and engagement, as well as increase the likelihood of generating viral content.
What you should know is that they can be expensive and complex to produce, especially if you have to adapt it to a horizontal or vertical video format. These will only work if you put them in the right place, and they are potentially disruptive to navigation.
Keys to keep in mind
In reality, mobile advertising will be in a phase of complete disorder in which it will influence a series of processes. Therefore, when choosing a format you have to consider mobile technologies, market trends and consumer behavior.
There are basics you can help with when you go to work on your campaign:
- Make sure the format offering all customers added valuethat is, the product or service must provide the customer with an additional benefit.
- You have to develop standards and basic concepts in mobile advertising so that you can implement the formats successfully.
- Mobile advertising mustfit into the existing marketing mix and integrate seamlessly.
- If you want to keep the extra cost down, you want to sell a product or service successfully to establish consumer trust.
- Avoid the loss of measurability of the effectiveness of advertising. Here it is also key to gain the trust of companies that want to advertise. Could you offer a case study where I can see real results.
Choose the best mobile advertising format
Determining the characteristics of mobile advertising formats is the best for your business interests is not an easy task. There are many factors that influence this decision, for example, the budget you have to invest, since some require a higher investment.
You should also be aware that some ad formats tend to be more intrusive. If you are interested in generating a good user experience, then they are not recommended.since they are usually annoying for people because they interrupt their browsing.
Now that you know it, you just have to select the best one that fits your brand and its advertising needs. If you are looking for support, Antevenio We can help you develop your campaigns through our SEM service. With which you will be able to attract more customers and expand your red commercial.
The post Discover the different mobile advertising formats and which one is best for your business appeared first on Antevenio.
The analysis of advertising campaigns is crucial to know their success, so it is necessary to know how to measure the follow-up of calls and the ROI of each one. In this way, you will be able to identify both the calls from potential clients and the return on investment you obtained.
Many companies, with the advancement of new technologies, have totally left conventional channels aside, as is the case with telephone calls. There is a serious error. If you have a deal and have a contact number, please decide that you offer another means by which customers can contact you.
ten in mind that call tracking platforms have the ability to associate a lead with a specific campaign. In addition, they will provide information related to the time of the call, duration, identifier, geographic location and the last page visited before the call.
But to know if your campaign is really effective, you need to look at call tracking and ROI. Two metrics that, without a doubt, will help you to know more in depth the performance of your work since it is not giving the expected results.
Call tracking and ROI: concepts to consider
To introduce call tracking and ROI into your analysis, it is essential to have a deep understanding of what they are and what they represent. This will give you the possibility to understand the role they play when it comes to showing you the results of your advertising campaigns:
This is an excellent solution offered by companies that provide telephony and virtual PBX services. It is a metric that allows you know the impact that a campaign based on converting leads into customers through telephone calls has had.
Certainly, today companies focus more than ever on getting customers through social networks and their web pages. However, the telephone is still an effective communication channel to carry out this type of action. Consider that there are people who prefer to make a purchase or hire a service by phone rather than online.
In this way, you will be able to know what percentage of these calls they require in sales and they will not achieve it. Information of great value to define future marketing campaigns, and to be clear about what type of strategy to invest more or less.
How do you benefit?
It should be noted that call tracking has a number of positive aspects that can be beneficial for your business:
- It allows you to have complete control over all your marketing campaigns.
- You can know the origin of the call and have information that allows you to learn more about the user. this Increases the chances of it ending up for sale. Just make sure you perform excellent care.
- Save money on advertising or actions that do not work. Through the number of calls received you can know the impact your ad is having and act accordingly. Likewise, it will allow you to know what actions to carry out in the next campaigns.
- With a call tracking tool you can know through which ad the user is calling.
- There is usually a call redirection for those who were not answered by the phone number they called. This is of great help, as it gives you the possibility of not losing the put option.
The ROI, or return on investment, is one of the most important metrics for the company, because it allows to measure the economic performance of an investment. In this way, it is possible to know how much money a specific campaign has generated.
This way you will be able to assess whether your campaigns have been profitable or, on the contrary, have generated losses, both in time and effort and money. This metric represents the economic result of the investments that have been made and can bring a positive or negative value.
You can calculate ROI in a simple way: the formula is the difference between the income and the investment, divided by the investment. The result that the water is the figure that indicates the return obtained for the investment made and only becomes a porch to do the analysis.
Advantages it provides
The importance of the return on investment is indisputable, it is one of the metrics that companies are most interested in, it is that it influences in addition to income. For this reason, it is always present in the analysis, and also because it has great benefits:
- It helps you convince directors, managers or investors about the viability of an investment or project.
- You can set real goals and objectives.
- Anger to be able to identify the time that investments need to generate returns.
- It is capable of offering the status of an investment in real time.
- If you compare the ROI of different actions you can adjust future investments.
Learn how to analyze call tracking and the ROI of your campaigns
With the concepts of call tracking and ROI clearer, as well as the benefits they offer, you can start working on the analysis of your advertising campaigns. For this, it is essential that you know some tips that will make your job easier:
1.- Track calls at the visitor level
One of the aspects that you must have present if you want to do a good study of call tracking and ROI, is call tracking at the visitor level. Users visiting the website will see a unique tracking number when they arrive at the website and it will follow them while they browse and when they return to the site.
When the visitor calls one of your tracking numbers, you’ll be able to attribute that call to the source, paid ad, and keyword that initially landed them on the website. In this way, it is possible to easily track that the keyword generates good leads.
2.- Keep track of campaign calls
It is also important that students have been given a follow-up of the communications made during a campaign. Note that this allows you track revenue from leads generated by channels that are more complex to measure. This applies in the case of social networks and trade fairs.
If you’re working with campaign call tracking, all you need to do is assign a tracking number to a specific online or offline source.
3.- Work with multichannel attribution
It’s clear that call tracking is capable of providing visibility into the keywords that visitors used to initially land on your site. However, the impact goes much further, it motivates multi-channel attribution, you can see allo the buyer’s journey.
For example, if a prospect first comes to your site after clicking on a paid Google ad, the next time you visit it you will do so by clicking on an organic search result on Google.
They may call you a couple of times before landing on your website in a direct, after several days the buyer calls your company to make a purchase. With call tracking you will be able to see every source that this buyer got to come to your site. This gives you the full reach and value of each marketing channel.
4.- Look at every detail of the call
Keep in mind that call tracking tools give you the opportunity to easily identify calls that were good without the need to re-listen to each recording. This type of automatic processes help you to facilitate the work and save time.
By automatically marking calls as good or bad leads, You can quickly see advertising campaigns that generate leads. With this information it will be much easier to analyze call tracking and ROI.
Study of your advertising campaigns
Now that you have knowledge about everything related to call tracking and ROI, from its concepts to how to analyze them to know the results of your campaigns, the next thing you should do is get down to work. Not only in creating your advertisements, but also in evaluating them.
Remember that the success of any marketing strategy focuses on the analysis of metrics. These figures are the only ones that will show you the reality of your campaigns, that is, if they are proving positive or if, on the contrary, you have to optimize them to obtain better results.
It is not enough to realize that there is an error, the idea is that you correct them so that your future campaigns can show the figures you want. But you already know that if your company works with phone calls, you must take a step beyond the return on investment.
Both call tracking and ROI are highly relevant to this type of strategy, so neither can be forgotten. One will give you reliable data about your calls and another will tell you if they are generating a positive return.
And if you need help from specialists, at Antevenio we offer you our Digital Marketing services, with which you will be able to contact your audience and analyze the results of each campaign.