Facebook Live managers, rejoice – you can now assign a Community Manager to moderate comments during your live broadcasts.
????New feature alert! Now you can designate a community manager to help you deal with harassment, bullying, and trolling while you’re live on Facebook, giving you more time to focus on content. Learn more about Community Managers here: https://t.co/ZALzGlBZXw pic.twitter.com/ana6HlGZYy
— Meta for Creators (@MetaforCreators) June 29, 2022
Which has actually been available to Facebook Gaming streamers for quite some time and was added to Instagram Live in March.
But now you also have the same ability on Facebook Live broadcasts, providing another way to manage your Facebook interactions in a more integrated and dynamic way, as well as the added possibility of assigning a moderator who lives, for example, in another state, or another country, through the app’s allocation tools.
Because, really, you could add a moderator to your live streams forever, having a friend or co-worker handle that item while you present on screen. But this option adds a systematic and coordinated aspect to the process, which will enrich your management options.
As Facebook explains:
“Community managers moderate using their personal profiles, can enable a community moderator badge visible to other viewers, and moderate streams without direct permissions or admin access to your page.”
So it’s more official and transparent, which could help improve engagement in your feeds.
If you’re a regular Facebook Live user, you may also need to update your settings.
“Roles with access to moderator-level tasks can no longer perform live stream moderation and will need to be invited as a community manager. »
Other than that, the process will provide more capability to manage your broadcasts, which should open up more options in your process.
You can learn more about how to add a community manager to moderate your Facebook Live streams here.
Reddit is looking to improve discovery of audio rooms in its app, through its Reddit Talks option, with a new Ongoing Sessions showcase at the top of the main screen, which will now feature rooms from the two subreddits you follow and those whom you can be interceded.
As you can see in this example, your Reddit home feed’s live bar will now display discussions you might be interested in based on the topics chosen by the creator of the Reddit Talks session. Reddit will then present these links to users in the relevant communities.
“For example, if u/Reddit_IRL wants to talk about indoor plantsthey can then select that topic, and writers who subscribe to plant-related communities will be able to see u/Reddit_IRL talk in the live bar.
This could be a good way to get Reddit Talks sessions in front of more users – though it could also be misused, with hosts adding random topics to maximize reach. Still, that’s just the top of the app, and given that it’s not too intrusive, it probably won’t have a big impact on general usage.
Reddit is also looking to make it easier for users to start a Reddit Talk session, with some users now able to host chats directly from their profiles.
“Hosting a Talk on your profile is simple! You will go to the post creator and click start conversation, from there you will be prompted to select a topic (or topics) that are relevant to your conversation topic.
This could lead to more audio sessions in the app, making it easier for Redditors to understand that the option is available to them. Twitter added similar this week to its own tweet composer feed.
And to make things even more exciting, Reddit is also adding a new soundboard feature in Reddit Talks chats.
“The soundboard will be available on desktop starting next month and will feature eight sounds: air horn, tada, drum roll, sad trombone, claps, boing, cha-ching and ba-dum-tss. Use the sounds to liven up the room, play games or add an extra accent to the conversation.”
So there is this.
Finally, Reddit is also launching a new Reddit Talk Host Program to encourage participation, which will include both in-app and IRL rewards, including Reddit Talk hoodies, branded mics, additional in-stream promotion and more.
Those interested in applying for the program can find out more here.
As with all audio social options, it’s hard to say if Reddit Talks will ever become a key part of the app, with most people now abandoning audio engagement options due to quality and discovery issues.
This, at least in theory, should be less of an issue on Reddit, as the threads you see are based on subreddits you’ve joined, or related interests, so they should be more specifically relevant to you, without than Reddit has to. build algorithms to highlight the best sessions for each user in real time.
That might make it a more valuable consideration, but so far only 500 of Reddit’s 100,000 active communities have had access to the option, so it’s a bit difficult to pass judgment at this point.
In general, social audio options have lost some of their luster and much of their audience, but it’s possible that Reddit could turn the tide and make Reddit Talk a more relevant part of the in-app experience.
Although I’m not sure adding a soundboard will. It just reminds me of those generic breakfast radio shows, which might see Reddit Talks sessions turn into a mess of audio clips – or knowing Reddit, it might end up triggering weird new audio trends, where users don’t communicate than using a single soundboard clip at random intervals. .
Maybe it’s becoming a thing, maybe it’s falling flat, but there may still be potential for Audio Rooms in subreddits.
Google has expanded its ‘All In’ marketing toolkit to include more accessible marketing information, to help ensure that advertisers consider accessibility in their outreach efforts.
As Google explains it:
“People are exposed to about two million ads a year, but many say they do not see themselves or their community accurately represented in them. Everyone deserves to feel a sense of belonging. As marketers, it’s our job to make sure the stories we tell are fully inclusive. This also means making our marketing accessible so that all people with disabilities, 15% of the world’s population, can access and fully participate in our content, products and experiences.”
Google’s All In minisite includes a variety of useful tips and notes on how to maximize inclusion in your marketing approach, across various categories.
Each segment provides an overview of key accessibility considerations for that audience, which have been developed in partnership with disability inclusion experts and influential industry organizations.
Google has also now partnered with more organizations and groups to include even more perspectives and insights, and help ensure marketers understand key considerations.
It’s a good resource, with a range of valuable and practical tips to help improve accessibility in your campaigns, which could play a key role in maximizing reach and community.
It’s worth considering in your strategic planning – you can check out Google’s ‘All In’ minisite here.
As it continues to build on the short-form video trend, Meta is adding new ways for users to remix content in Reels on Instagramwhile also adding the ability to create Reels from your existing videos within Creator Studio.
First, on IG, as shown in this example, posted by lindsey betSome Instagram users are now notified of a new ‘Photo Remix’ option when posting static images to the app.
As Instagram explains, Remix for Photos allows users to create Reels based on the content of their feed post, which they can then download themselves, within their own clips. Which means people can reuse your content however they want, but you can turn the option off in your settings if you’d rather that doesn’t happen.
This is how it looks in practice:
It’s another way to react to content in the app, which has become a popular use case on TikTok, as the platform’s participatory nature essentially builds on meme trends by allowing users to provide their own takes. , instead of just consuming the latest content. .
Instagram now also allows users to remix any video they watch in the app, providing more inspiration for Reels content, and now that Reels contributes 20% of all time spent on the app, it makes sense that Instagram leans into the trend where it can and adds more options for Reels engagement.
In terms of branding, this could be particularly useful for inviting grabs for new products or brand announcements, and users can share a quick response via Reels clips. That could also lead to criticizing brand ads through the same process, but getting your audience to engage with your posts could be a good way to increase reach and engagement.
On another front, Meta has also added the ability to create reels in Creator Studioblending your existing videos into shorter clips.
As you can see in this example, posted by a Facebook marketing expert blacksmith husband (and shared by matthew navarra), Meta notifies Creator Studio users of its new process for trimming your existing videos into Reels clips.
The process guides you through the editing process to create Reels and Stories clips, using the best parts of your existing video uploads.
It’s another way that Meta helps brands and creators merge with Reels content, which aligns with broader usage trends, while also giving Meta even more Reels content to show to consumers. people, while continuing to look for new ways to duplicate in short. -Video trend form.
In fact, a new strategic description from Meta has outlined how it plans to make Reels an even higher priority on Facebook, due to how short-form video has become such a transformative trend in the social media space.
According to Facebook App Manager Tom Alison:
“The current short-form public video genre opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels at Home, Watch, In Feed. Recommendations and Groups.”
So more Reels, in more places, because Facebook essentially fears that if it doesn’t align with changing consumer trends, it will quickly lose relevance and, as a result, user engagement.
Which is already happening. Various reports have suggested that people are now spending more time on TikTok than on the Facebook app, while the very nature of TikTok’s short-form, fast-scrolling clips is actually altering a user’s attention span and changing the way in which people consume content.
In this sense, Facebook already feels pretty old-fashioned, so now it’s working to catch up with TikTok once again, by displaying more Reels, more often, in more places within the app.
These new updates align with that broader trend and will help guide users towards the same.
Of course, there is also the possibility that Meta will change tactics at some point and stop prioritizing Reels, as it has done in the past with other video content. But again, the usual nature of short-form video feels more permanent, in many ways, changing the way users interact.
It’s definitely worth more brands looking to experiment with Reels, if nothing else, and these updates bring more capability on this front.
A quick one for WhatsApp users: Today Meta CEO Mark Zuckerberg announced that users will now be able to switch between Android and iPhone without losing the encryption of their messages.
As Zuckerberg pointed out, this has been a highly requested feature, providing more flexibility and security for the many WhatsApp users looking to switch to a new device.
WhatsApp added the ability to transfer your data from iPhone to Android last year, which had been a sticking point for many WhatsApp users.
Before last year’s update, transferring your information meant losing your chat history, as there was no way to keep the transition secure. Because WhatsApp chats are end-to-end encryption and stored on the device, Meta says it had to work collaboratively with operating system developers to come up with a solution that would make it easy to share data in this way.
And now, those who switch between Android and iPhone will have the same capability, giving users more choice in selecting and managing their devices.
The updated process will roll out to all WhatsApp users starting today.
Meta is launching new parental supervision tools for its Quest VR headset, along with new educational resources to help parents protect their children in a more immersive virtual environment.
The move comes as the acceptance of virtual reality continues to rise, and with reports already indicating that some users are being sexually harassed and even assaulted through their digital avatars, Meta must get ahead of these concerns before they have much more significant impacts.
Meta’s new parental control panel inside the Quest headset, which originally debuted in March, will allow parents to approve their children’s downloads and purchases, block specific apps that may be inappropriate, view children’s screen time headphones, monitor the connections of your children’s friends and more.
Teen users will need to initiate the parental link to their account, making sure they are aware of the process.
That could give parents more peace of mind, and with Meta anticipating that eventually more and more people will spend more and more time inside their VR environments, there certainly needs to be a level of protection for younger users (note: users must be over 13 to create a Quest account, which probably not all users meet, but that’s the minimum age threshold set by Meta)
In addition to this, Meta will also launch a new parent education hub for Meta Quest, which will include guides to its VR parent monitoring tools and other resources.
As Meta looks toward the metaverse and a more immersive take on online engagement, there are also significant safety concerns to be aware of for young users, especially given the harm we’re already seeing as a result of social media use. .
If teens are already experiencing mental shocks as a result of current online engagement, you can only imagine this will be much worse within completely closed virtual spaces, where it can seem like there is no escape.
The hope is that Meta gets ahead of himself before he becomes a bigger concern, something he didn’t do in his initial “move fast and break stuff” era. In fact, throughout its history, Meta has shown little concern for the impacts its apps may cause, until well after the fact (and after much outside criticism), which doesn’t inspire much confidence in its approach to the Metaverse. .
Will Meta incorporate the lessons it learned from the early stage of social networking and connecting online at a foundational level of its Metaverse?
Early updates like this are a positive sign that, along with voice controls and personal limits in VR, should help provide more protection.
But misuse of these more immersive environments will likely occur in ways we haven’t yet considered. And on that note, I hope Meta doesn’t move too quickly, or things could break even more than ever.
Circlethe issuer of stable coin American dollar (USDC)announced that the project is now network compatible polygon. With the addition of polygon USDCusers will no longer need to link their Ethereum mainnet stablecoins to polygon.
Circle bring your stable coin USDC to the block chain polygon.
Circle found what USD Corner (USDC) is now hosted on the net polygon. Therefore, theUSDC is now available on 9 blockchain networks different.
Also, polygon it is a vast crypto ecosystem. It has more than 19,000 decentralized applications (dapps) and 2.7 million monthly active wallets in May 2022. Therefore, adding polygon USDC native will allow merchants instantly convert your fiduciary deposits into USDC. This is one of the main requirements for applications. NFT and the use case of Challenge.
For the average user, connect theUSDC ofEthereal a polygon it is tedious and technically difficult. Also, it is slower than transactions. ETH typical and also incurs main line gas charges Ethereal.
The development also polygon USDC the first covered version USDC platform support Circle. It will also allow companies and developersaccept instant payments on polygon USDC using the payment and cash platform of Circle.
Also Read: Checkout.com Offers Permanent Settlement by Allowing Payments in Stablecoins.
the rise ofUSDC in the industry crypto
As a reminder, the stable coin USDC of Circle went public in 2018. With a market capitalization of $53.8 billion, is now the second largest stablecoin. To date, theUSDC also acted as stable coin multichannel In addition, theUSDC is available for popular blockchain networks likeEthereal, Stellar, Algorand, Stellar and many others.
sandeep nailco-founder of Polygon, said: “We are excited to see one of the fastest growing digital dollar currencies in the space become available in polygon. polygon USDC will allow businesses and exchanges in our ecosystem to further expand the community Challengeproviding its growing user base with a smooth and profitable experience.
Throughout 2022, ME’USDC continues to increase its market share while theUSDT of Tie declines Circle issued nearly $12 billion in new stablecoins USDC until 2022.
Bonus: Paypal now allows the transfer of cryptos to external exchanges and wallets.
LinkedIn Adds New Elements to “Creator Mode,” Including Audio Events and New Audience Growth Opportunities
LinkedIn has announced new additions to its Creator Mode, which gives users more ways to build their presence on the professional social network.
Adding to its existing Creator Mode elements — including access to LinkedIn LIVE and the newsletter — LinkedIn is now also adding audio events, displaying URL links on profile, and more ways to build your following in the app.
First, on Audio Events – originally launched in beta mode in January, LinkedIn now offers all Creator Mode users access to its audio rooms option.
As you can see in this example, LinkedIn Audio Events are much like Clubhouse or Twitter Spaces, with the ability to host in-app audio chats.
Originally only available to a select few users, LinkedIn is now making the option more widely available – and really, overall, it looks like the option might be a better fit for LinkedIn than almost anywhere else.
With the ability to facilitate professional connection through industry-aligned meetings and discussions, and to align with the broader WFH shift, audio sessions within LinkedIn could be a valuable addition – and If your favorite creators in the app start streaming regularly, it might just be worth tuning in to get the latest news and updates in your industry.
Either way, this will be another tool to consider for those looking to boost their presence on LinkedIn.
LinkedIn is also adding a new option for creator mode participants to add a link at the top of their LinkedIn profileso that the public can learn more about them and their brand.
As you can see here, the new option will allow you to add a storefront link on your LinkedIn presence, which could help drive more referral traffic from within the app.
LinkedIn is also looking to help creators grow their following, both on the platform and offline, with a new way to share a quick link to your LinkedIn profile that can be embedded on websites and blogs, or transferred in e-mails.
“With just one click, someone’s audience can instantly follow them on LinkedIn from any of their other platforms, making it easier to discover content on LinkedIn.”
LinkedIn is also adding new follow buttons in the main feed and search results to help connect users directly with relevant voices, while searches for a specific company or topic will now also include recommendations for people to follow. who regularly talk about these topics.
Finally, LinkedIn will now automatically add a user as a follower if it sends a connection request to a user who has creator mode enabled.
“When someone invites a LinkedIn creator to connect on the platform, that person will automatically become a follower of that creator. This means that they will automatically start seeing updates to the creator’s posts in their feed, even if their connection request is pending.
Which seems a bit forced, and probably not the ideal way to help users grow their following. But the basic concept is that if a user has expressed a clear and definitive interest in this creator, by sending them a connection request, it probably also means that they are interested in what they have to share in the app. .
This could be a boon for creators looking to get more subscribers – but again, I’m not sure it’s as beneficial for the regular user, who may end up unknowingly following people and cluttering up their flow accordingly.
I guess part of the problem here will be those looking to connect with people they don’t actually know, because now they’ll end up getting a bunch of profile updates they don’t really care about, and were calling just to improve their numbers. But that’s not how you’re supposed to use the platform, so the potential fallout, in this case, would be your fault to some extent.
Still, that could be problematic, as growth hackers will now be activating creator mode in record numbers in hopes of inflating their subscriber numbers with minimal effort.
All in all, these are some nice additions, which provide a new ability for LinkedIn creators to boost their presence in the app. The main benefit of establishing a presence on LinkedIn is that it can help establish you as a thought leader in your industry, and this can have significant benefits from a professional standpoint, opening up new doors and boosting your job prospects, simply by posting on the app.
These tools will certainly improve this aspect, and you can see how they could be of significant value, in different ways.
The new Creator Mode options are rolling out starting today – you can learn more about Creator Mode and how to enable it for your profile here.
LinkedIn is adding a new product showcase element to user profiles, allowing users to highlight specific products and projects they’ve worked on in different roles, while also updating its newsletter functionality with some new features. additional connection.
First, in product lists: You’ll soon be able to add the products you’ve worked on as a sub-item in your experience lists.
As you can see from these example screens, when you go to edit an item within your ‘Experience’ section, soon you’ll also be able to add products that you contributed to in your time with the organization. Those links will also connect back to the corresponding product page on your company profile, adding another avenue for discovery of your brand.
But of course, to add a product to your profile, you’ll need to list it on your company page first.
LinkedIn added Product Pages in 2020, as a means to help companies showcase their product offerings and highlight key features.
This new option is an extension of the same one, which will give users more ways to show their experience, while helping LinkedIn to expand its data banks, with information about people, companies and products collected within the application.
That could open up new marketing opportunities — through direct promotion of product pages, for example — while also giving LinkedIn more specific insight into the products people work on under different job titles. That will provide more data points to match users with relevant job openings and career paths, and this additional display capability will also put more onus on brands to include product pages in their listings, so people can include them in their listings. experience.
LinkedIn is also looking to improve its Newsletter product, with a new option to include @mentions and #hashtags in Newsletters and articles to help maximize engagement.
As you can see in this example, the functionality will work similar to tagging in other apps, with the system automatically listing potential entity matches when you enter an @ or # symbol.
As LinkedIn explains:
“In the coming weeks, we will implement the ability to @mention members and pages within the copy of an article or newsletter, allowing contributors to help further distribute your content. You can also include #hashtags in your articles to enrich your content and help readers discover like-minded communities on LinkedIn.”
Will that help improve range?
Well, probably, if, say, you’re mentioning people, they’re likely to engage with your post to show gratitude for the mention. Hashtags remain a mystery on LinkedIn, from a reach perspective, but you could see your post added to relevant communities and conversations, which could have several benefits.
LinkedIn initially launched its Newsletter functionality late last year, building on the growing popularity of connecting directly with its audience, and so far LinkedIn says 28 million of its members have signed up to receive newsletter updates from its brands and chosen creators.
Which is only a fraction of their 800+ million members, but still plenty of people willing to make a more direct connection through the option.
Finally, LinkedIn is also adding the ability for Company Page admins to reply as their brand to any post in the app.
As you can see here, admins will now see an account switch option when they go to reply to a post in the app.
“We know that a brand’s content is just one part of how their voice comes to life on LinkedIn, so we’re introducing the ability for Pages to reply as the brand to any post in the feed, regardless of whether they’re @mentioned or not. Follow the hashtags used in the post. By joining these conversations, brands can share their unique perspective, reach new audiences and grow their following.”
That adds another simple way to drive brand connection and engagement, which could come in handy when looking for ways to establish the brand experience and build a community.
Each update has a variety of potential uses, providing more ways to share your expertise and work. And with LinkedIn engagement at record levels, it’s definitely worth considering how you can improve your connections on the app.
The Products in Profile feature is currently in early pilot testing and will become generally available in a phased rollout in the coming months.
I’m still not convinced of Twitter’s communities and the potential for it to become a major element of the app experience.
That’s not to say that it won’t be valuable, or that some communities will end up being popular. But how many Twitter users are actually actively participating in Communities, or even want to, given the ‘global public square’ ethos of the app?
Regardless, Twitter seems determined to go ahead with the project, with its latest addition of Communities being algorithmic classification within community flows.
a new way to view your communities’ timeline: sort Tweets by For You (most relevant to you) or Most Recent (most recent), the choice is yours!
we are testing this on iOS, Android and the web to see if it improves your experience in Communities ???? let us know what you think pic.twitter.com/ygWXfBxbQf
—Twitter Communities (@HiCommunities) June 1, 2022
as you can see in this exampleUsers now have the option to sort their Communities feed by either ‘For You’ (sounds familiar), which will show the top tweets in each community, based on their engagement history, or ‘Latest’, to show contributions latest from the community. on top.
As Twitter explains:
“The settings each person chooses will become the new default settings each time they visit that community. Settings are unique to each community and can be changed at any time, giving people the ability to choose and customize how they view each of their separate communities based on their preferences.”
That could make it easier to participate in the communities you choose, especially the most popular groups, by displaying the tweets most relevant to you. Yes, of course Twitter’s algorithms are good at highlighting the best tweets for each user.
So far, Twitter’s algorithm matching hasn’t shown us much for personalization, as generally the people you interact with the most or the most popular tweets take precedence in algorithmically defined sources.
That makes sense, but not much advanced learning applies: Twitter isn’t great, for example, at showing you content you might be interested in based on your past activity.
The Spaces tab is a good example of this – tap on the Spaces tab right now and I advise you that you will have trouble finding Spaces in progress relevant to you, as the list simply shows the most popular Spaces streams at any given time. weather.
As TikTok has shown, algorithm customization is key to maximizing user engagement, with the TikTok system able to adjust to your preferences very quickly and continue to offer you more of what you like. Twitter’s systems don’t come close to that, with its ‘Accounts to Follow’ and ‘Topics’ recommendations regularly falling short of being relevant to most users.
That’s a big reason why Twitter has failed to capitalize on its position as a key source for real-time discussion. Twitter has access to more trending conversations than any other platform, but has never found a good way to highlight those chats for each individual user. It still could, in theory, and maybe it’s part of Elon’s grand plan. But without that capability, most of these types of ‘top tweet’ screens don’t really push the needle on engagement.
Still, maybe that’s different in Communities, where you’re already interested in the main topic anyway, and maybe that helps uncover more relevant and interesting discussions.
Right now, based on anecdotal evidence, Communities, in general, doesn’t seem to be taking off, but Twitter has said it’s happy with adopting Communities, and it could yet become a thing, if Twitter can find more ways to maximize engagement. .
Although that could be even more difficult now, with Twitter refocusing its resources on its core elements and moving away from experiments.
As reported by Bloomberg:
“Executives briefed workers on plans to divest resources from some long-term ambitions, including audio spaces, newsletters and communities, in favor of focusing on more immediate needs, such as user growth and personalization efforts, according to people. familiar with the subject.
Perhaps, then, this could be one of the last Community updates for some time, and perhaps that new focus on customization will produce real results on this front.
Confusing times at tweet headquarters, making it harder to know what to expect.
Community users can choose from timeline sorting options through the top right feature menu in each community.