activity Tag

If you have a Facebook page for a business, I’m sure you’ve ever asked yourself… Am I doing it right? Is all this work worth something? And it is difficult to analyze a series of actions if you do not have clear what metrics should you measure on facebook.

What I want in this post is to tell you the metrics offered by Facebook, and then give you a series of tips to find out what exactly to measure your actions and tricks to improve the data. are you coming with me?

📊 Top Facebook Metrics

If you enter the section of “statistics» of your Facebook page, you will find a side menu with the Facebook metrics that they consider most important:

1. Overview: in this tab you have the most important information about your page, such as a summary of your visits, your likes, your contact or your interactions. In addition, you can segment by date, export the data and see the detailed information of your most recent posts.
2. promotions: gives you information and statistics on the promotions you have running.
3. I like it: information on the number of total ‘likes’ you find on the page, the evolution of the daily and the origin of the likes.
4. Scope:You will find reach data (both organic and paid) and also interactions (reactions, comments and comparisons). In addition, it gives you separate statistics of the type of reactions, of the times that they have hidden or denounced your content.
5. Visits to the page: Here you can see data about the viewing of your page, which parts they have viewed (the page information, the wall, the posts, etc.) and even segmented by age, gender and country. There is also a little information about traffic sources.
6. Actions on the page: You have data on whether users have clicked on your CTA, on the link to the web, on “Getting Directions”, on the phone number, etc.
7. Publications: This is a very useful tab as you can see which days and times your fans are most active. You also have information on how your publications have performed (individually) and also by type of publication.
8. people: Demographic data about your Page’s fans, such as gender, age, and location.

In section “statistics” of the Facebook pages you will find more tabs with different information, but these that he named are the major.

🤔 What Facebook stats measure on your actions

In the previous section you have a list of the metrics that you can consult on the same Facebook page. However, the important thing is to know what what should you measure to find out if you are succeeding or not with your actions on Facebook.

First of all I must say that the most important metrics will always depend on the objects of your negotiation. It is not the same that your goal is to improve branding as it is to capture leads, and what you must measure to know success or failure is going to be very different.

So let’s take these two groups of goals as an example: mark and catch.

📲 Measure branding objects in social networks

If your goal is enhance the image of your company and interact with your users, these are some of the metrics you can measure:

1. Scope
2. Interactions
3. % interactions/reach
4. new fans
5. Mentions
6. Visits to the RRSS page
7. Page views from Direct Traffic (as it could affect)

the ace basic metrics (reach, interactions and new fans) you will find them in the Facebook statistics, while the % of interaction should be calculated by calculating the number of interactions you get according to the reach of people you reach.

For visits to the web you need a tool like Google Analytics to get them very easily.

🎣 Measure recruitment goals on social networks

Regarding the capture of traffic and leads through social networks, the metrics to take into account are very different:

• Scope
• Visits to the RRSS page
• Leads advised through RRSS
• % conversion of visit to lead from RRSS
• Recurrence of RRSS visits
• Purchases (if applicable) through RRSS

These are some, but you could measure many more depending on the type of business you have. You should get all this information from platforms like google analyticsor the lead capture tool you use.

📈 What metrics to consider in Facebook Ads

when you make one bell of Facebook Ads must measure a series of metrics somewhat different from the previous ones, and that the statistics of the campaigns have their own nature.

One more time, the statistics to measure the objective of your campaigns: a fanpage promotion campaign is not the same as a conversion or lead capture. So depending on the type of campaign, some of the metrics will change.

But, in general, a series of basic metrics for campaigns of facebook ads:

1. “Field Goal”: here we take into account if your leads, clicks, interactions, etc.
2. Scope: people have arrived
3. cost: it is actually the cost per result. That is, cost per click, cost per lead, cost per interaction, cost per thousand impressions, etc.
4. Budget: what total or daily budget do you have for the campaign
5. matter spent: how much money have you spent in total

For the first necessary metrics configure the object of your campaign. Whatever you care about without clicks, reach or interactions, there is one that gets you from an easy choice just that type of campaign.

However, if what you want to know are leads or conversions, you must create”Custom conversions” in your Facebook Ads Business Manager, and thus the platform will give you block information and what conversions each ad has obtained.

When it comes to knowing if a campaign is working well or not, you will have to take into account how much your service or product is worth. If a €5 online t-shirt store spends €7 per lead, it is surely losing money and the campaigns work horribly. If, on the other hand, the company is an industrial machinery of €15,000, but only one lead out of it has €15, if you are a potential client that the campaign has been more than profitable.

👌🏼 Optimize your blog to boost your social media metrics

The way you prepare your blog and your articles It can affect, and a lot, how they work later on social networks.

Here I give you some of the tricks that I have been learning in the time that I have been involved in this world:

• Take good care of the main image of your blog: It will be the image that later appeared on social networks when you, or whoever, share it. Depending on the sector in which you move, one type of image or another works better, whether it is a stock photograph, a product or an illustration. In marketing, for example, it works very well to design an illustrated image with the title of the post written.
• Includes subscription to your feed/RSS/Feedly: If you include and link to your feed, users who subscribe to will automatically move through their social networks that public post on your blog. And, in addition, many will mention you.
• add the icons of your social networks in a visible way: the best thing is that you put them in the footer or bottom, and also in the emails you send!
• Power social sharing icons: not only do you have to put icons with links to your networks, but you must also visibly include the icons to share the pages and articles on social networks.
• Includes tweetable phrases: There are plugins (such as Better Click to Tweet) that allow you to include phrases from your posts that, with a simple click, appear on Twitter.
• Make an announcement to your database: if you have a powerful database, you should know that you are in social networks! It would be great if you sent an email simply encouraging them to follow you on networks.

With all these tips I am sure that you will gain remarkable training in your social followers, reach and interactions.

🎚 Create a social media dashboard to analyze your activity

As you may have noticed throughout this article, metrics and data analysis are very important when going digital. And the good thing about this world is that everything, or practically everything can be measured.

But it is also important that you are an organized person when dealing with the data. That’s why you must have a hand scorecard or panel of social networks in which to write down your KPIsthe evolution of the data and how this respects your objects.

If you do it manually, for example in Standing outthe dashboard should contain this data:

1. A column with KPIs of your social media plan
2. A row with the weeks and/or months to see the evolution
3. A column with objects to get in an year (for example, but it depends on your goals)
4. A graph to see the evolution and, if possible, to tell you how the year will end if you continue with that trend.

With this fairly basic dashboard, you will be able to see in advance if you are going to meet objectives or not, and take decisions in advance.

I want to know your opinion!

And you, what do you usually measure of your activity on social networks? Has the post helped you?

Tell me in the comments!

the PNA of Uzbekistan has drawn up regulations on the registration of minors crypto. The decree exempts all mining assets from taxes and prohibits anonymous coin mining. Furthermore, only companies that use solar energy can mine cryptocurrencies.

Conditions for smaller companies

The National Agency for Prospective Projects (PNA) of Uzbekistan has established requirements for cryptocurrency miners in the country. would allow only to companies that use solar energy mine bitcoin (BTC) or other cryptocurrencies.

The normative act, published on the site website of the government on June 24, requires the confirmation of the guidelines for the registration of cryptoactive mining. He appointed the July 9 as the deadline.

In addition, minors must have photovoltaic solar power plants from which they draw their energy. The decree also requires that every cryptocurrency miner obtain a certificate. Therefore, you must be registered in the national registry of cryptocurrency mining companies, which requires a short list of documents. Among other things, no more than 20 days should elapse between submission and the final decision of the granting authority. The certificate is valid for one year after registration.

On the other hand, the government of Uzbekistan exempt any cryptocurrency generated from mining operations. However, mining companies will be subject to special rates for energy consumption. In addition, trading activities using mining assets will be limited to stock exchanges registered in Uzbekistan. The rules bans anonymous cryptocurrency mining.

See more: Russian lawmakers pass a law exempting digital asset issuers from taxes.

Implementation of a single cryptographic regulatory regime

In addition, the PNA recently refurbished has been designated as proprietary cryptocurrency regulator for Uzbekistan. This action was one of many that the President Shavkat Mirziyoyev from Uzbekistan took. In fact, its goal is to establish the regulatory environment for cryptocurrencies.

In addition, the country restricts the development of cryptocurrency exchanges by domestic companies. Only cryptocurrency exchanges founded by foreign legal companies have been granted legal status under the law.

In addition, the Uzbek government has recommended a series of laws in 2020. Its objective is to promote the cryptocurrency business in the country. Additionally, it plans to create a national mining pool, as well as a licensed cryptocurrency market where miners can sell their coins. Furthermore, the government advocates for the implementation of crypto tax exemptions and the creation of a blockchain valley.

To go further: Circle signs a custody agreement with New York Community Bancorp for its USDC stablecoin.

The welcome that Kwai has had in Latin America and particularly in Mexico over the past year has been remarkable: more and more users are willing to consume and generate videos, being the most favorite comedies. To thank them and continue to encourage them, the platform launched a contest called #FunnyFriends in March and published the list of winners this week. We’ll find out who they are and what they’ve found to stand out in this in-app activity.

#FunnyFriends Winners

The competition, which took effect on March 11, It was based on uploading three or more videos with a friend on the platform in which both had to do something funny, could well be a game, challenge, question and answer tag, among other creatively driven options. In these publications, they were required to use the hashtag #FunnyFriends.

the five winners

Jairito Solano. The video of this Venezuelan was a kind of joke dedicated to catching a person who constantly takes food out of the fridge and then denies it. It got 11.3,000 views and over 250 comments.

1. Harold 1978. This user also made a joke, but it was meant to show that men are afraid of rats too. It reached 208.8,000 views and at least 3,500 comments.
2. Vacilon of humor. The publication of this or these participants was no longer planned, they hoped that it would be the night to scare passers-by with a devil costume. They reached 267.2K views and around 4900 comments. It should be noted that this account has been dedicated, since its creation, to entertainment.
3. Ronald Valles. This comedian, who already has 1 million followers on the platform, prepared a video that captivated everyone. In it, he recreates a super awkward situation that anyone can find themselves in when they have a stomach ache and get into a car with their partner and friends. It got 30.2K views and over 530 comments.
4. Maria Camila Montilla. This Colombian shone with her video, in which she fakes that an ex-boyfriend apologized to her while she was talking to her current partner. It reached 16.2K views and 214 comments.

It is important to note that all were selected on the basis of two elementsconsidered fundamental for Kwai: the quality of the audiovisual material and the total number of views they managed to obtain.

The reward

As for the prizes they will receive the accounts or, rather, the creators of these contents, highlight:

• A bonus that varies from 100 to 500 dollars.
• Greater exposure. According to the Chinese mobile application, they will be able to reach up to 500,000 views per video.
• A verification sticker, which generates recognition among other users.
• Your profiles and videos will appear on official Kwai Latam networks.

“Short videos are the content of the future and Kwai is part of that story to be a platform that allows its creators to fully exploit their creativity, giving them the tools to build a space to experiment, make themselves known and entertain the world”underlined the leaders of the social network in the press release.

Image: Capturing Kwai

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