ability Tag

After developing the option for most of the last yearTwitter now offers all users the ability to ‘unmention’ themselves from a Twitter chatwhich allows users to disable their profile links within conversations they no longer feel comfortable participating in.

As you can see in this example, when you mention yourself from a chat you will see that:

• His username is not tagged from the original tweet and he replies
• Users will not be able to mention you again within the same reply string.
• You will no longer receive notifications about exchange updates.

Your username will still appear, in text form, in the initial tweets you participated in, but you will not be an active part of the exchange once the mention is active.

The main focus here is to allow users to avoid those dreaded Twitter build-ups, where your tweet or profile becomes the focus of the ire of many, many users, very quickly, which can quickly become overwhelming.

It can feel like you’re losing control and out of context, which, on Twitter, you probably are, and as replies increase, that can increase anxiety about how you’re being perceived, who’s seeing these replies, what people says about you etc.

So now, you can opt out of any such engagement and move on, as every other Twitter user will in a matter of hours, while it could also be useful for examples like the one above, where people are calling you. an idiot for whatever reason and you just don’t have the head space to participate.

In Myselfessence, is the same as the ′Remove tag from photo′ available in various social apps, but for chats instead, giving users the ability to distance themselves from any direct association with select Tweet discussions, helping to manage their in-app experience.

Although on the app, some may also see it as ignoring critical interactions and potentially avoiding responsibility for your comments. And maybe, in some cases, that’s also true, but the principle here is that users should have the ability to decide if and how they deal with it in the app.

Twitter has added a range of security tools like this in recent months, including tweet audience controls, ‘Circles’ for a more closed tweet discussion, Safe ModeCommunities and more.

Each of these tools offers more ways for users to manage their app experience.

And while they also feel a bit alienated from Twitter, which has always been about an open conversation, the main point, again, is that they put more power in the hands of users, which could help improve people’s experiences. people.

TikTok marketers rejoice: Today, TikTok launched its new Attribution Manager tool, which allows advertisers to set custom attribution windows within TikTok campaigns.

As you can see in this example, TikTok’s Attribution Manager, which is available within its Ads Manager platform, allows ad managers to set custom attribution windows on each of their campaigns.

“For web and app campaigns, TikTok Attribution Manager allows marketers to select a specific time period to measure success: the click-through window (CTA) can range from one day to 28 days, while the options for the window of attribution of views (VTA) vary from off to seven days.”

That gives you more flexibility in measuring the results of your TikTok promotions, with the data then tied to actions taken over a chosen period of time after the ad was exposed, allowing you to better set the parameters that make the most sense for each. impulse.

“For example, a marketer of a major brand may look at immediate views and clicks as key campaign metrics when building brand awareness, while an automobile brand may expect a longer consideration cycle from a potential customer. .”

TikTok Attribution will, by default, show you 7-day click data and 1-day views, based on tiktok pixel me Event API Response. That will give you more accurate information about how people respond to your in-app ads, though there will be some limitations based on in-app tracking, with Apple’s ATT update giving users the ability to opt out of tools. Tracking within the app. which could affect perception.

Although TikTok is also improving its tools on this front.

back in april, TikTok launched the ability to add first-party cookies to its site conversion pixel, allowing advertisers to track site activity and attribute ads across browsers, while TikTok has also removed the option for users to opt out of receiving ads. directed last year.

Until now, TikTok has apparently been able to avoid the worst impacts of ATT, but there will be a reduced level of data insight, which will affect any performance tracking.

But still, these new attribution tools will provide more ways to measure response to ads, which could help improve your TikTok ad process, both in understanding and optimizing your campaigns.

You can find the new Attribution Manager in the “Assets” section of TikTokm Ads Manager; more information here.

Reddit has announced a significant expansion of its search capability, with the ability to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery and discover relevant conversations within the app.

As you can see in this example, now when performing a keyword search on Reddit, you will be able to filter your results by “Comments”, in addition to the existing content category filters.

As explained by Reddit:

“With this new feature, users looking for particular threads or comments on Reddit no longer need to click through multiple posts and then scroll through what can sometimes be thousands of comments to find threads that The new feature solves this problem and quickly gives editors the ability to directly comment on research and further refine their searches by looking for comments within specific communities.

It could give your search for social conversation a big boost. Reddit’s active communities have always been a rich vein for gleaning insights into audience interests, but now you can dig even deeper and get people’s direct responses to different ideas and products, or mentions of them in in-app conversations.

This could be a great way to gather valuable feedback, and it’s worth taking a look at what you can find with the new search filters to better understand the different elements.

On top of that, Reddit has also updated its search results page, with a simplified layout to better focus on the results.

“Based on user feedback, we’re now prioritizing posts over other types of content in our updated search design, and we’ve simplified the results page so users can more easily browse and find what they’re looking for. ‘they are looking for.”

Reddit is also working to improve search relevance, with less restrictive matching to provide more results for queries that would previously have yielded no matches, more tailored matching based on popular searches, and the incorporation of previous search signals to better order relevant results.

And clearly those efforts are paying off – Reddit says that in the first quarter of 2022 it saw a 20% increase in the number of people using its search option, a massive jump, while over 26,000 early testers for its new comment search capability have already searched more than 5 billion comments in the app.

This could be a handy feature, for various purposes, and certainly, for social media marketers, it could be extremely useful to be able to browse subreddit threads to improve your perspective on your target audience.

Reddit’s new search options are rolling out starting today.